Existing Business

CyberAgent, Inc
Results Briefing for the Financial Year
Ending September 2007
(October 2006 – September 2007)
http://www.cyberagent.co.jp/
Tokyo Stock Exchange Mothers: 4751
The opinions and forecasts contained within this document are based on the judgments of CyberAgent, Inc., at the time the
document was prepared. No guarantee is made as to the accuracy of this information.
Opinions and forecasts may differ significantly from actual performance and results due to changes in a variety of factors.
Table of Contents
Overview of Consolidated Financial Results
Consolidated Business Forecast for the Year Ending September 2008
Existing Business (Internet Media Business)
Existing Business (Internet Advertising Agency Business)
Investment Development Business
Ameba Blog
Summary – For the Year Ending September 2008 –
Reference Materials
1
Overview of Consolidated
Financial Results
Overview of Consolidated Financial Results for the FY2007
October 2006 – September 2007
2
Overview of Consolidated
Financial Results
Highlights of the year ending September 2007 (October 2006 – September 2007)
Net sales 76 billion yen
Existing business
(internet media business/
internet advertising agency business): 68.3 billion yen
Increased by 26.4%
on a year-to-year basis
Investment development business:
Operating income 5.5 billion yen
Increased by 26.7%
on a year-to-year basis
7.6 billion yen
Increased by 21.2%
on a year-to-year basis
Increased by 104.0%
on a year-to-year basis
Recovery of the Exisiting Business
(1Q -168million, 2Q -216million, 3Q +216million, 4Q +449million)
Continued priority investment to “Ameba Blog.”
Growth trend for five terms straight due to profit contribution
from the investment development business.
Major PV expansion in a year.
Monthly PV 530 million (September 2006)
No.1 blog media nationwide
“Ameba Blog”
↓
1.67 billion (September 2007); increased by 211.9%
(Reference) 1.87 billion PV in October 2007
3
Overview of Consolidated
Financial Results
Overview of Consolidated Financial Results
Net sales
Operating income
Unit: million yen
80,000
Unit: million yen
10,000
76,007
Year ending September 2007
60,000
Net sales 76 billion yen (increased by 26.4% on a year-to-year basis)
Operating income 5.5 billion yen (increased by 26.7% on a year-to-year basis)
60,115
5,501
43,273
40,000
5,000
4,342
26,728
2,651
20,000
16,202
10,824
452
19
0
-2
3,276
1,726
6,392
0
-34
-106
-278
-142
-1,636
-2,000
-10,000
Yr to Sep
1998
Yr to Sep
1999
Yr to Sep
2000
Yr to Sep
2001
Yr to Sep
2002
Net sales
Yr to Sep
2003
Yr to Sep
2004
Yr to Sep
2005
Yr to Sep
2006
Yr to Sep
2007
Operating income
4
Overview of Consolidated
Financial Results
Results for Financial Year Ending September 2007: PL
Yr to Sep 2007
Net Sales
76,007
60,115
26.4%
Gross Income from Sales
29,153
23,600
23.5%
38.4 %
39.3 %
-0.9points
23,652
19,257
22.8%
SG&A Ratio
31.1 %
32.0 %
-0.9points
Operating Income
5,501
4,342
26.7%
7.2 %
7.2 %
0.0points
Ordinary Income
5,143
3,722
38.2%
Current Net Income Before
Tax and Other Adjustments
4,137
7,567
-45.3%
Net Income
2,016
4,300
-53.1%
Gross Margin
SG&A
Operating Profit Margin
Yr to Sep 2006
Change
Unit: million yen
Retirement and impairment of fixed assets due to business withdrawal, etc.
Equity fluctuation income due to consolidated subsidiaries’ capital increase: 2,346 million yen
Affiliated companies’ gain from sales of stocks: 1,999 million yen
4
5
Overview of Consolidated
Financial Results
Financial Year Ending September 2007: BS
Unit: million yen
Yr to Sep 2007
Yr to Sep 2006
Change
Current Assets
39,393
50,483
-22.0 %
(cash + marketable securities, etc.)
18,414
20,170
-8.7 %
Fixed Assets
9,768
8,928
9.7 %
Total Assets
49,162
59,411
-17.3 %
Current Liabilities
17,536
20,451
-14.3 %
455
351
29.6 %
31,170
38,608
-19.3 %
Fixed Liabilities
Shareholders' Equity
mixi, Inc.’s 5,107 million yen decrease of current prices and sales of 7,252 million yen.
Due to payment of tax of 4,025 million yen.
4
6
Overview of Consolidated
Financial Results
Financial Year Ending September 2007: CF
Unit: million yen
Yr to Sep 2007
Yr to Sep 2006
CF from Operating Activities
2,912
2,171
CF from Investing Activities
-4,694
1 ,073
CF from Financing Activities
-102
5,452
Change in Cash and
Cash Equivalents
-2,180
8,841
Term-End Balance of Cash
and Cash Equivalents
17,848
20,028
Acquisition of fixed assets and acquisition of own shares by consolidated subsidiaries.
4
7
Overview of Consolidated
Financial Results
①
Existing Business
Growth Trend
Internet
Media
Business
Internet
Advertising
Agency
Business
②
Track record of continued
investment performance by
utilizing the strengths of
discovering and fostering.
Investment
Development
Business
③
Aim for establishment
of media.
Ameba
Business
8
Overview of Consolidated
Financial Results
Quarterly Consolidated Net Sales/Gross Margin Rate
Consolidated net sales increased in revenues by 5.1% over the previous quarter.
Unit: %
Unit: million yen
20,000
18,402
3,093
15,000
43.4
44.1
43.4
42.7
41.7
41.2
10,000
14,580
13,857
327
13,213 13,275
28
11,360
314
42.3
42.2
41.5 41.5
39.4
547 1,053
36.7 37.8
10,118
18,087
19,362 18,803
1,889
1,654
19,753 70.0
2,111
2,027
60.0
50.0
38.0
39.3
37.2
38.8
8,582
40.0
30.0
7,873
7,103
6,334
5,000
4,735
17,642
5,416
15,309
10,813
0
03/
7-9
Yr to Sep
2003
03/
10-12
20.0
16,776
04/
1-3
04/
4-6
04/
7-9
04/
10-12
Yr to Sep 2004
05/
1-3
05/
4-6
Yr to Sep 2005
Net Sale
12,160
05/
7-9
12,961
05/
10-12
13,829
06/
1-3
16,433
17,473
14,253
06/
4-6
Yr to Sep 2006
Investment Development Business Net Sales
10.0
06/
7-9
06/
10-12
07/
1-3
07/
4-6
07/
7-9
0
Yr to Sep 2007
Gross Margin Rate
Note: The Investment Development Business net sales shown above are figures that conform to the segment information in financial statements.
9
4
Overview of Consolidated
Financial Results
Quarterly Consolidated Operating Income
Existing business’ revenues increased
(1Q -168 million, 2Q -216 million, 3Q +216 million, 4Q +449 million).
1Q, 2007
Unit: million yen
3,000
2Q, 2007
3Q, 2007
4Q, 2007
2,409
2,544
2,723
1,725
Investment
Development Business
2,409
1,909
1,500
Investment
Development Business
Unit: million yen
1,881
1,765
1,000
Existing Business
1,426
3,000
500
Existing Business
0
Existing Business
2,500
-500 Ameba-related
business
-325
-792
-1,000
2,000
299
299
-467
663
644
-168
-590
-413
449
-365
Existing Business
-434
Ameba-related
business
2,510
-799
-1,037
1,924
-1,037
-1,273
-1,500
216
-447
-216
-860
814
1,507
1,500
1,270
1,136
933
1,000
604
506
612
628
615
2005
2006
500
247
0
2005
2006
2007
1Q (Oct – Dec)
2005
2006
2007
2Q (Jan – Mar)
2005
2006
2007
3Q (Apr – Jun)
2007
2005
2006
2007
4Q (Jul – Sep)
Note: netprice.com, ltd.’s revenues: 1Q and 2Q in existing business deficit included; 3 Q and 4 Q in profit-earning existing business included.
Note: Ameba publicity charges (Ameba PR fees) of 59 million yen (1Q), 149 million yen (2Q), 243 million yen (3Q), and 131 million yen (4Q) included in Ameba.
10
Overview of Consolidated
Financial Results
Forth Quarter of the Year Ending September 2007: PL (over the previous quarter)
Jul – Sep 2007
Net Sales
19,753
18,803
5.1%
Gross Income from Sales
7,673
7,398
3.7%
Gross Margin
38.8 %
39.3 %
-0.5points
SG&A
5,748
5,890
-2.4%
SG&A Ratio
29.1 %
31.3 %
-2.2points
Operating Income
1,924
1,507
27.7%
9.7 %
8.0 %
1.7points
Ordinary Income
1,775
1,372
29.4%
Current Net Income Before
Tax and Other Adjustments
1,134
1,272
-10.8%
744
501
48.5%
Operating Profit Margin
Current Net Income
Apr – Jun 2007
Change
Unit: million yen
11
4
Overview of Consolidated
Financial Results
Fourth Quarter of the Year Ending September 2007: BS (over the previous quarter)
Unit: million yen
Sep 30, 2007
Jun 30, 2007
Change
Current Assets
39,393
38,614
2.0 %
(cash + marketable securities, etc.)
18,414
17,150
7.4 %
Fixed Assets
9,768
10,085
-3.1 %
Total Assets
49,162
48,700
0.9 %
Current Liabilities
17,536
16,247
7.9 %
455
364
25.0 %
31,170
32,087
-2.9 %
Fixed Liabilities
Shareholders' Equity
12
4
Overview of Consolidated
Financial Results
Forth Quarter of the Year Ending September 2007: CF (over the previous quarter)
Unit: million yen
Jul – Sep 2007
Apr – Jun 2007
CF from Operating Activities
2,422
423
CF from Investing Activities
-1,211
-1,083
CF from Financing Activities
355
36
Change in Cash and
Cash Equivalents
-1,361
-557
Term-End Balance of Cash
and Cash Equivalents
17,848
16,487
Acquisition of fixed assets and affiliated companies’ stocks.
13
4
Overview of Consolidated
Financial Results
Consolidated SG&A Expenses
Unit: million yen
Unit: %
7,000
5,938
40.0
38.4
36.5
36.5
36.0
4,090
4,309
30.0
4,889
4,479
34.8
3,695
3,292
4,622
32.6
6,073
5,890
5,748
6,000
5,265
5,000
33.5
32.8
32.3
4,000
31.4
2,875
31.3
3,000
29.1
28.6
2,000
1,000
20.0
04/
7-9
04/
10-12
Yr to Sep
2004
Sales
Consolidated
adjustment
05/
1-3
05/
4-6
05/
7-9
05/
10-12
Yr to Sep 2005
06/
1-3
06/
4-6
06/
7-9
06/
10-12
07/
1-3
07/
4-6
07/
7-9
Yr to Sep 2007
Yr to Sep 2006
404
528
550
666
691
770
732
790
866
961
907
736
743
28
33
22
45
43
54
46
62
67
57
85
75
85
323
328
424
463
404
467
403
378
380
523
598
622
535
1,306
1,507
1,726
1,932
1,958
2,069
2,024
2,338
2,476
2,703
2,777
2,778
2,682
Office
195
218
261
293
363
361
403
419
441
507
538
548
533
Others
619
678
712
691
850
901
871
902
1,035
1,187
1,168
1,131
1,170
Advertising
Personnel
0
SG&A Expenses Ratio
14
4
Overview of Consolidated
Financial Results
Number of Employees in Consolidated Companies
Control employment and focus on personnel development.
Increase of
82
Unit: People
1,800
1,696
1,561 1,597 1,581
Increase of
333
1,200
Increase of
429
1,171
1,643
Others
7.5%
1,464
Administration
9.3%
1,228 1,212 1,235
Sales
21.9%
1,040
Management
17.3%
900
799
Production
21.8%
600
Operation
13.6% Technical
8.6%
0
04/
7-9
04/
10-12
Yr to Sep
2004
05/
1-3
05/
4-6
05/
7-9
05/
10-12
Yr to Sep 2005
06/
1-3
06/
4-6
06/
7-9
06/
10-12
Yr to Sep 2006
07/
1-3
07/
4-6
07/
7-9
Yr to Sep 2007
584
675
781
860
894
868
883 1,037 1,098
Advertising 178
Investment
Development
184
3
210
5
258
7
283
7
289
7
300
7
362
14
395
14
412
14
432
14
493
15
482
16
Corporate HQ 37
38
44
46
44
48
45
51
54
58
59
83
82
Media
As with the diagram on the left,
does not include temporary and part-time workers.
1,113 1,076 1,105 1,063
Note1: The employees of Fraudia Communications, Inc. were transferred to Internet advertising agency business from Internet media business as of the July – September 2005 quarter
(this change was reflected in the Results Briefing for the First Quarter of the Year Ending September 2007 and thereafter).
Note2: Handicapped employees joined our management headquarters between April – June 2007 through the handicapped employment initiative.
15
4
Business Forecast for the
Year Ending September 2008
Business Forecast for
the Year Ending September 2008
16
Business Forecast for the
Year Ending September 2008
Business Forecast for the Year Ending September 2008
Consolidated Business Forecast for the Year Ending September 2008
Unit: million yen
Net sales
Operating income
Ordinary income Current net income Dividend forecast per share
Business forecast for the year
ending September 2008
80,000
2,000
1,800
800
300yen
Actual performance for the year
ending September 2007
76,007
5,501
5,143
2,016
1,000yen
5.3%
-63.6%
-65.0%
-60.3%
-70.0%
Change
Note: 660,224 stocks issued as of September 30, 2007 are used for the above yield forecast per share.
The investment development business is not incorporated into the business
forecast of the year ending September 2008 as of the beginning of the term.
Comparison with the consolidated business results excluding the
investment development business of the year ending September 2007.
Unit: million yen
Net sales
Operating income
Business forecast for the year
ending September 2008
Actual performance for the year
ending September 2007
80,000
2,000
68,325
-1,481
Change
17.1%
17
Business Forecast for the
Year Ending September 2008
Business Forecast for the Year Ending September 2007
17.1% increase in revenues excluding net sales from the investment development business.
Net Sales
Operating Income
Unit: million yen
80,000
80,000 Unit: million yen
10,000
76,007
Business Forecast for the Year Ending September 2008
Net Sales: 80 billion yen
Operating Income: 2 billion yen
60,115
60,000
68,325
43,273
56,351
5,501
40,000
5,000
41,669
4,342
26,728
2,651
20,000
16,202
2,000
1,726
10,824
6,392
0
3,276
452
19
-2
0
-34
-106
-278
-142
Yr to Sep
2001
Yr to Sep
2002
Yr to Sep
2003
-1,636
-10,000
-2,000
Yr to Sep
1998
Yr to Sep
1999
Yr to Sep
2000
Net sales
Operating income
Yr to Sep
2004
Yr to Sep
2005
Yr to Sep
2006
Yr to Sep
2007
Yr to Sep
2008
(forecast)
Investment development business net sales
Reference: Operating income of the investment development business
for the year ending September 2007: 6,983 million yen.
18
Business Forecast for the
Year Ending September 2008
Business Forecast for the Year Ending September 2008 (operating income)
Unit: million yen
8,000
Year ending September 2007
(actual performance)
5.5 billion yen
Consolidated
operating income
7,264
6,000
Year ending September 2008
(forecast)
2 billion yen
investment development
① The
business is not incorporated
①
into the business forecast of
the beginning of the term.
Investment development business
6,983
Unit: 100 million yen Existing business operating income
5
4
3
2
1
4,000
0
-1
2,000
4.4
2.1
-1.6
3,700
②
1Q
improved considerably.
3,700
-2.1
-2
-3
Existing business
The existing business’
② operating income
2Q
3Q
Operating profit
margin
4Q
4.6%
Operating profit
margin
0.4%
0
Existing business
281
Ameba-related
business
-2,000
-1,762
③
Ameba-related
business
③
The Ameba-related
business showed
continued priority
investment.
-1,700
-3,000
Note: Ameba publicity charges (Ameba PR fees) of 582 million yen (yr to Sep 2007) and 851 million yen (yr to Sep 2008)
included in Ameba-related business’ costs.
19
Business Forecast for the
Year Ending September 2008
①Existing business
Actual performance of the existing business for the year ending September 2007
1Q -168 million, 2Q -216 million, 3Q +216 million, 4Q +449 million
Aim for a solid growth of internet advertising with a continual increase-in-revenue trend.
②Investment development business
Not incorporated into the business
forecast of the beginning of the term.
ԚAmeba business
Work on actualizing revenues
while continuing priority investments.
20
Existing Business
Media
Existing Business
Internet Media Business
21
Existing Business
Media
Media Business
Advertising
EC
EC
(product sales)
(charged services)
Other
LifeMile Company
CA MOBILE, Ltd.
EC Navi Company
netprice.com, ltd. (former netprice, ltd.)
Media Business
Existing Business
Advertising
Agency Business
Ameba Headquarters
GCREST, Inc
CyberAgent FX, Inc. (former CA Capital, Ltd.)
International Sports & Marketing Co., Ltd.
WeddingPark, Ltd.
CyberBuzz, Inc.
MicroAd, Inc.
Investment
Development
Business
cybozu.net, Inc.
Crown Jewel, Inc.
Super Sweets, Inc.
Media Alliance Company
22
Existing Business
Media
Internet Media Business (net sales)
Unit: million yen
12,000
10,089
9,612
Increased by
7.4% 9,372
9,202
9,000
8,206
7,784
7,085
6,719
6,000
8,728
8,266
8,139
Increased by
3.0%
5,596
3,000
Increased by
27.3%
0
2005
2006
2007
1Q (Oct – Dec)
EC
2005
2006
2007
2Q (Jan – Mar)
2005
2006
2007
3Q (Apr – Jun)
2005
2006
2007
4Q (Jul – Sep)
3,142
5,173
6,460
3,556
5,004
6,633
4,242
5,085
5,755
4,752
5,735
5,563
Advertising 2,453
3,033
3,152
3,163
3,135
3,456
2,843
3,181
3,447
3,032
2,993
3,809
Note: Net Sales are reference values before excluding internal transactions.
23
Existing Business
Media
EC (e-commerce) Net Sales
Effects of Resizing on the netprice group.
Unit: million yen
7,500
Increased by
3.0%
6,633
6,460
5,755
5,173
5,004
5,735 5,563
5,085
5,000
4,752
4,242
Increased by
6.1%
3,556
3,142
Increased by
7.7%
2,500
Increased by
9.5%
0
2005
2006
2007
1Q (Oct – Dec)
2005
2006
2007
2Q (Jan – Mar)
2005
2006
2007
3Q (Apr – Jun)
2005
2006
2007
4Q (Jul – Sep)
1,673
2,652
3,296
1,876
2,591
3,616
2,215
2,522
2,770
2,414
2,856
2,683
PC Commerce
932
1,463
1,784
1,045
1,347
1,593
1,225
1,374
1,532
1,401
1,591
1,469
Commissions/
Charged Services
537
1,058
1,380
635
1,066
1,424
802
1,189
1,453
937
1,288
1,411
Mobile Commerce
Note: Net Sales are reference values before excluding internal transactions.
24
Existing Business
Media
Advertising related Sales
PC (WEB) advertising led by Ameba-related net sales.
Increased by
27.3%
3,809
Unit: million yen
4,000
3,447
3,456
3,033 3,152
3,181
3,163 3,135
3,000
3,032 2,993
2,843
2,453
2,000
1,000
0
2005
2006
2007
1Q (Oct – Dec)
220
2005
2006
2007
2Q (Jan – Mar)
149
689
202
156
2005
2006
2007
2005
3Q (Apr – Jun)
513
151
2006
2007
4Q (Jul – Sep)
100
378
162
102
PC (e-mail) Advertising
736
PC (WEB) Advertising
158
949
933
404
957
985
440
951
1,030
719
816
1,126
Mobile
(cell phone) Advertising
832
1,097
1,170
1,054
1,207
1,382
1,074
1,404
1,424
1,097
1,231
1,498
Research Business
252
186
208
356
256
268
200
177
197
212
238
225
Others
475
(including affiliate advertising)
581
692
660
513
665
616
498
696
626
546
858
Note: Net Sales are reference values before excluding internal transactions.
Note: CyberAgent FX, Inc.’s net sales allocated to “Others.”
25
Existing Business
Media
Toward Generation of Earnings by "Ameba Blog"
Increase trend in Ameba-related net sales.
Increase trend in Ameba-related net sales.
Unit: million yen
600
553
459
440
413
400
322
330
209
200
148
85
34
0
Ameba
3Q, 2005
4Q, 2005
1Q, 2006
2Q, 2006
3Q, 2006
4Q, 2006
1Q, 2007
2Q, 2007
3Q, 2007
4Q, 2007
5
23
43
88
162
178
246
191
223
283
MicroAd
28
62
105
120
160
151
171
173
170
195
CyberBuzz
࡯
࡯
࡯
࡯
࡯
࡯
23
48
65
75
Ameba: Net sales of tie-up advertisements, etc. run on Ameba.
CyberBuzz: Net sales of word-of-mouth advertisements using blogs.
MicroAd: Net sales of advertisements that analyze and run contents, user situations, etc.
Note: Net Sales are reference values before excluding internal transactions.
26
Existing Business
Advertising Agency Business
Existing Business
Internet
Advertising Agency Business
27
Existing Business
Advertising Agency Business
Advertising Agency
Fraudia Communications, Inc.
CA/H, Inc.
CyberBuzz, Inc.
Adplayin', Inc.
Media Business
Existing Business
Advertising
Agency Business
Internet Advertising Headquarters
CA Technology, Inc.
Investment
Development
Business
28
Existing Business
Advertising Agency Business
Internet Advertising Agency Business (sales)
Increase in revenues led by increase of site-listing advertising, SEO, and Yahoo!.
Unit: million yen
10,000
8,972
8,927
8,119
8,000
7,603
9,568
Increased by
19.7%
7,992
6,927
6,020
6,000
5,724
4,887
4,694
4,000
3,917
2,000
0
2005
2006
2007
1Q (Oct – Dec)
2005
2006
2007
2Q (Jan – Mar)
2005
2006
2007
3Q (Apr – Jun)
2005
2006
2007
4Q (Jul – Sep)
Site listing
1,191
1,959
2,612
1,336
2,042
3,038
1,646
2,246
3,472
1,770
2,367
3,637
Other company media
1,239
1,869
2,825
1,477
2,198
2,700
1,470
2,409
2,475
1,959
2,812
2,729
Own/partner media
1,299
1,697
1,890
1,668
1,890
2,101
1,504
2,175
2,065
1,655
1,905
1,984
SEO
16
53
113
9
46
144
17
53
151
31
82
239
Affiliates
48
282
467
88
540
582
148
518
494
174
553
490
121
156
209
112
209
359
99
199
313
133
271
488
Others
Note: Reference values after excluding tax of the company and CA Search, Ltd. since CA Search, Ltd. has been merged into the company as of July 1, 2007.
Note: Reference values before excluding internal transactions used for subsidiaries other than CA Search, Ltd.
29
Existing Business
Advertising Agency Business
Quarterly Sales Productivity per Sales Employee
Unit: million yen
Unit: people
60
240
50.9
50
40.5
40
42.2
37.9
136
202
46.7
159
195
45.6
162
90
94
180
39.8
128
32.6
30
98
166
42.9
145
37.2
31.5
166
41.5
40.7
145
49.6
120
108
20
60
10
0
04/
4-6
04/
7-9
Yr to Sep 2004
04/
10-12
05/
1-3
05/
4-6
05/
7-9
05/
10-12
Yr to Sep 2005
Quarterly Productivity
06/
1-3
06/
4-6
06/
7-9
06/
10-12
Yr to Sep 2006
07/
1-3
07/
4-6
07/
7-9
Yr to Sep 2007
Number of Sales Employees
Note: Number of sales employees in the Internet Advertising Headquarters.
30
Investment Development
Business
Investment Development Business
31
28
Investment Development
Business
Advertising
Agency Business
Media Business
Existing Business
Investment
Development
Investment
Development Business
Investment Development Business
VC Business Division
CyberAgent Investment, Inc.
32
Investment Development
Business
Investment Development Business (net sales)
Unit: million yen
3,093
3,000
2,027
2,000
2,111
1,889
1,654
1,053
1,000
547
327
314
28
0
05/4-6
05/7-9
05/10-12
Yr to Sep 2005
Net Sales
Operating Income
06/1-3
06/4-6
06/7-9
06/10-12
Yr to Sep 2006
07/1-3
07/4-6
07/7-9
Yr to Sep 2007
547
1,053
314
28
327
3,093
1,654
1,889
2,027
2,111
461
952
249
0
262
2,722
1,426
1,765
1,881
1,909
Note: Figures conform to the segment information in financial statements.
33
Investment Development
Business
ビジネスモデル・投資実績
Business Model
Past Investments
Listing Day
Excavation
and
Investment
Prospective
Company
Internet Media
Business
Media Operation
Know-how
Internet Advertising
Agency Business
Approximately 2,000
Business Partners
Full Speed Inc. (2159)
August 2, 2007
AQ INTERACTIVE INC. (3838)
February 28, 2007
Web Do Japan Co., Ltd. (2138)
February 14, 2007
interspace co., ltd. (2122)
September 19, 2006
mixi, Inc. (2121)
September 14, 2006
OkWave (3808)
June 20, 2006
Drecom Co., Ltd. (3793)
February 9, 2006
S-GRANT Co., Ltd. (8943)
December 20, 2005
DeNA Co., Ltd. (2432) ※
February 16, 2005
WebCrew Inc. (8767) ※
September 21, 2004
Sammy NetWorks Co., Ltd. (3745) ※
September 1, 2004
TAKE AND GIVE. NEEDS Co., Ltd. (4331) ※
December 12, 2001
Finding
Sales of Advertisements,
Media Provision, etc.
Fostering
IPO
Investment
Development
Business
Listed Company
Sale
※ Including stocks acquired for pure investment
purposes and reported in extraordinary gain.
34
Investment Development
Business
Actual Investment Performance
Unit: million yen
18,000
Investing policy: Investments will be made up to
no more than 20% of consolidated assets.
Operational Investment Securities Balance
Companies invested in as of September 30: 58
15,881
Invested companies list (as of October 31, 2007)
President and CEO: Manaho Haga
IPO Full Speed Inc.
Internet
advertising
and
SEO. (listed August 2, 2007 on Tokyo Stock Exchange Mothers: 2159)
Founded: March 1, 2000
President and CEO: Yoji Ishii
IPO AQ INTERACTIVE INC.
Game software planning, development and sales. (listed February 28, 2007 on JASDAQ: 3838)
12,000
10,835
Founded: May 24, 2001
President and CEO: Koji Obuchi
IPO Web Do Japan Co., Ltd.
(listed
February
14,
2007
on
Osaka
Securities
Exchange
Hercules:
2138)
Internet
media
content
business,
etc.
8,290
13,703
IPO
8,862
6,000
5,634
IPO
6,346
3,722
3,796 3,568
504
1,536
821 280 1,755 1,656 2,178 1,973 1,944 1,912 1,859
1,256
0 Mar 31, Jun 30, Sep 30, Dec 31, Mar 31, Jun 30, Sep 30, Dec 31, Mar 31, Jun 31, Sep 30,
2005
+
2005
2005
2005
2006
2006
2006
2006
2007
2007
interspace co., ltd.
President: Shinichiro Kawabata
Affiliate service and price-comparison website operation.
mixi, Inc.
2007
= Operational Investment Securities Balance
Book Value after Considering Losses
Founded: November 8, 1999
(listed September 19, 2006
on Tokyo Stock Exchange Mothers: 2122)
President: Kenji Kasahara
Founded: June 3, 1999
‫ ޓޓ‬SNS service, recruitment advertising, etc. (listed September 14, 2006 on Tokyo Stock Exchange Mothers: 2121)
Synergy Marketing, Inc. President: Hitoshi Tanii
3,000
1,141
2,041 1,912
430
Founded: January 4, 2001
Founded: June 2005
Approved
Overall CRM system consulting, planning, development business, etc.
(scheduled to be listed November 20, 2007 on Osaka Securities Exchange Hercules: 3859)
Treasure Factory Co., Ltd. President: Eigo Nosaka
Founded: May 25, 1995
General recycle store “Treasure Factory,” recycle shopping website operation.
G.plan Inc.
President and CEO: Hiroshi Watanabe
Founded: November 7, 2003
Comprehensive point conversion website operation, etc. Unoh Inc. CEO: Shintaro Yamada, Atsushi Ishikawa
Founded: November 7, 2003
Internet media business, etc. Unrealized Capital Gains and Losses
Note: Includes amount invested for sales.
35
Ameba Blog
Ameba Blog
36
Ameba Blog
For the Year Ending September 2008
Continue considering PV increase as the most important indicator
Achieve monthly PV of more than 3 billion to become one of
the most popular internet media nationwide.
Work on actualizing revenues while continuing priority investments.
Good progress of order acceptance regarding personal media alliance and Ameba PR.
37
Ameba Blog
Service Expansion and PV of “Ameba Blog”
“Ameba Blog” PV
Unit: million PV
2,000
Number of Blog set up exceeded 2.0 million.
1,867
[Amember] started.
1,663 1,672
1,600
1,498
1,300
Number of Blog set up exceeded 1.7 million.
1,303
1,066
Ameba-blog based TV drama “Kirakira Kensyui” (TBS network) began broadcasting.
1,200
1,150 1,177
1,348
Open recording studio “AmebaStudio” opened.
977
1,157 1,164 958
Won first place in “Web of the Year 2006.”
851
[Profile Function] added.
[Access Analysis] started.
Number of Blog set up
exceeded 1.5 million.
[Affiliate] started.
Mobile [Initial Registration/Login Function] added.
[BLOPPA!] added.
[Ameba Message] started.
[AmebaVision] started.
Mobile [Reader Registration/
Comment Function] added.
“Ameba Scrapbook Beta Version” started.
400
806
260
224
Published first-ever blog-based book:
“Jitsuroku Oniyome Nikki.”
48
1月
71
2月
95
3月
107
138
172
291
287
286
270
264
262
313
348
301
317
285
440
381
351
317
343
400
361
4月
5月
6月
7月
Yr to Sep 2005
8月
9月
696
615
521
536
507
567
423
406
370
432
273
313
513 495
345 371
276
68
24
23
21
10 月 11 月 12 月
698
698
654
502
Number of Blog set up
exceeded 1 million.
Number of Blog set up
exceeded 500,000.
Number of Blog set up exceeded 100,000.
0
914 903
[Point Return] started.
800
881
28
28
1月
2月
31
3月
34
4月
38
39
70
5月
6月
7月
Yr to Sep 2006
PC
96
8月
191
216
113
147
9月
10 月 11 月 12 月
1月
177
207
2月
3月
4月
5月
Yr to Sep 2007
6月
7月
8月
9 月 10 月
Yr to Sep
2008
mobile
Note: Company values calculated using the measurement tool “Analog.”
38
Ameba Blog
PV Increase Led by Celebrity Bloggers
Topic creation through 1,162 celebrity bloggers
Unit: people
1,500
Number of celebrity bloggers
Unit: million PV
2,000
Number of celebrity blogger PV
24.4%
Unit: %
25
24.7%
24.8%
1,867
23.4%
1,663 1,672
19.8%
1,162
20
1,498
1,500
17.9% 17.7%
1,349
16.1%
1,000
1,303
15
1,157 1,164
813
12.5%
1,000
11.6%
656
10.7%
914
13.0%
903
806
500
505
654
451
500
10
698
536
502
6.3%
2.8%
345
412
391
267
0
0
4Q
Yr to Sep
2006
1Q
2Q
3Q
Yr to Sep 2007
Number of celebrity bloggers
4Q
114
117
186
208
230
14
18
41
74
93
2006/
2006/
2006/
2006/
2006/
2007/
2007/
2007/
2007/
2007/
2007/
2007/
2007/
2007/
2007/
10
11
12
1
2
3
4
5
6
7
8
9
10
08
09
Yr to Sep
2006
5
462
3.5%
Yr to Sep
2008
Yr to Sep 2007
Celebrities' Blog Total
0
Celebrities' Blog PV Ratio
39
Ameba Blog
Ameba-related Advertising Method
Ameba net sales: year ending September 2007, 943 million yen
(increased by 100.2% over the previous term; year ending September 2006, 471 million yen)
Tie-up blog sample (Meiji Seika Kaisha, Ltd.’ s Cassis- i)
Official tie-up blog list (as of October 30, 2007)
Present campaign
Conducting user participating type track-back present campaign and
improving branding image through word-of-mouth
by distributing blog parts and original skin.
Aiming for exposure of distribution of
blog parts using characters.
Personal blog
Access the following URL to view tie-up blogs.
http://ameblo.jp/content/officialblog/official_blog_tieup.do
Distributing banners that can be
posted on blog articles.
40
Ameba Blog
Ameba-related Advertising Method
MicroAd net sales: year ending September 2007, 709 million yen (increased by 32.3% over the previous term; year ending September 2006, 536 million yen)
Good progress of new products and retargeting advertising.
Targeting advertising conducted
by focusing on CGM media.
Total monthly impressions: approx. 7 billion
Affiliated company: MicroAd, Inc.
Retargeting advertising
[Target]
Products/services of interest
Method of promoting revisits to website visitors by showing advertisements of interest again.
Targeting precision
[Target]
Action targeting advertising Browsers’ interests/tastes
Put out advertisements based on users’ actions and searched keywords.
Banner advertising, email advertising, etc.
Number of users
41
Ameba Blog
Ameba-related Advertising Method
CyberBuzz net sales: year ending September 2007, 211 million yen
Approx. 1 year from the start of sales activities – systemized 1,400 popular bloggers.
Word-of-mouth marketing support business
Consolidated subsidiary: CyberBuzz, Inc.
Founded: April 3, 2006
Effects measured by promoting word-of-mouth information of products/services requested from advertisers.
Case example: Microsoft “Windows Vista”
Objective: To promote recognition/understanding to the general
public for sales of Windows Vista.
Promote understanding of product features
through real event participation.
Lead to continual blog articles.
Influential bloggers post word-of-mouth information.
製品発表会
Product exhibition
Blogger product
experience
Rental of mounted PCs
Exchange of opinions
between bloggers
Sales event
42
Ameba Blog
Personal Media Alliance
Advertising method exclusively displaying client advertisements on celebrity blog skin.
KDDI Corporation
Post au one’ s new character on approximately 10 celebrities’ blogs.
One-week-only posting.
au by KDDI campaign website
43
Ameba Blog
Official Blogger Invitation
Advertising material in which celebrity bloggers make company visits and
conduct exclusive reporting of services/products on blogs.
Posted blog image
Select bloggers who fit the requirements of the advertising
targets from over 1,162 Ameba celebrity bloggers.
Selected celebrity bloggers conduct company/factory visits.
Articles posted on celebrity blogs.
44
Ameba Blog
Word-of-Mouth Promoting Service “AmebaPR”
AmebaPR
Accumulated word-of-mouth total: approx. 90,000 (April – September 2007)
As of November 9, 2007: 126,456
・Blog topics provided by advertisers.
・Individual bloggers post word-of-mouth information
while enjoying game-like features.
Page with list of links to bloggers writing
similar word-of-mouth articles.
Click
Participating word-of-mouth topic list page
Provided blog topic article
Click
Blog topic provision detail page for bloggers
・Enhance lead to “word-of-mouth ranking” function from the Ameba management page.
・Enhance game-like features to promote more word-of-mouth information.
45
Ameba Blog
Jointly-Planned Products with Other Companies
Provide blogs’ word-of-mouth topics to other media to enhance advertising effects.
All Aboutトップページ
Bloggers post word-of-mouth information.
Can be browsed via internet.
Post carefully selected word-of-mouth information.
Provide blogs’ word-of-mouth topics.
46
Summary
For the Year Ending September 2008
Summary
– For the Year Ending September 2008 –
47
Summary
For the Year Ending September 2008
General Overview
Year ending September 2007
①Existing business
Held off advertisement posting of specialized business categories.
Deficits from netprice group’ s inventory appraisal loss, etc.
Improved to growth trend since the second half.
②Investment development business
Operating income of 6.9 billion yen through
contribution from stock sales of mixi, Inc., etc.
Ԛ Ameba business
Year ending September 2008
①Existing business
Bottoming of holding off specialized business categories’
advertisement posting; acquisition of other business categories.
netprice group returning to the black.
Continued increase-in-revenue trend through expansion of
good progress of internet advertising.
②Investment development business
Not incorporated into the business forecast of the beginning
of the term.
Ԛ Ameba business
Accelerated PV increase (October 31, 2007: 1.87 billion PV)
Aim for monthly PV of more than 3 billion.
Proactive priority investments
Work on increasing revenues while
continuing priority investments.
48
Summary
For the Year Ending September 2008
Establishing a High Revenue Business Model
Net Sales
Operating Income
Unit: million yen
80,000
Unit: million yen
10,000
80,000
76,007
The good progress of existing business’ increase in
revenues will continue even though temporary
60,000
decrease in revenues will occur during the year
ending September 2008.
Aim to improve operating profit margin
by developing Ameba in a core business.
60,115
5,501
43,273
40,000
5,000
4,342
26,728
2,651
20,000
16,202
10,824
452
19
0
3,276
2,000
1,726
6,392
0
-2
-34
-106
-278
Yr to Sep
2001
Yr to Sep
2002
-142
-1,,
-2,000
-10,000
Yr to Sep
1998
Yr to Sep
1999
Yr to Sep
2000
Yr to Sep
2003
Net Sales
Yr to Sep
2004
Yr to Sep
2005
Yr to Sep
2006
Operating Income
Yr to Sep
2007
Yr to Sep
2008
(forecast)
Note: The arrows are images of continual increase in revenues and V-shaped turnaround.
49
Establish a High Revenue Business Model
through the Growth of “Ameba Blog”
50
VISION
To become a company that is the hallmark of the
21st century.
51
To become a company that is the hallmark of the 21st Century.
We must not allow ourselves to slip away from the growing internet industry.
Conversely, we must continue to actively participate in a variety of internet related fields.
We must not forget the “Team CyberAgent” spirit.
We must commit ourselves fully to recruitment.
We must create an environment where our valuable employees can stay with us throughout the years.
We must promote the rise of the young. Promotion by seniority is forbidden.
We must be a rule abiding and moralistic company. Never forget the Livedoor scandal.
We must become a global company by developing the best globally compatible internet services.
52
Reference Material
Reference Material
Ameba’s Services
Mobile Function Expansion
Ameba PR Strategies
CAJJ Program
Company Overview
Quarterly results briefing information Excel data is posted on the IR website “IR Center”
(http://ir.cyberagent.co.jp/).
53
Reference Material
“Ameba Blog” Services
AmebaPR
Album creation function
Amember function
Start: April 2007
This is a function which allows rankings to go up if articles relating
to blog topics provided by companies are written.
Renewal: October 2007
Start: April 2007
This is a function which lets photo data to be updated,
classified according to each type, and stored.
Various ways of showing the photos on the profile page
(e.g., slide shows) are possible.
Start: August 2007
User-only releasing function
Profile function
Point affiliate function
Start: April 2007
This is a new profile page which displays profile information,
photos, blogs, music, videos, etc.
Customization and layout of designs are also possible.
ID holders who do not write blogs can easily own this personal media.
Start: August 2006
This is a function which lets users introduce products on
blogs and collect points if they are sold.
Revitalizes blogs since points are returned to the users.
“Peta” (footprint) function
Start: November 2006
Renewal: July 26, 2007
This is a function which allows blog visitors to
intentionally leave their footprints (trace of visits).
Access analysis
Start: October 2006
This is a function which records and analyzes blog access.
Increases blog use since analysis is done in a way that is
even easy for beginners to understand.
Message function
Start: April 2007
This is a function which allows rankings to go up if articles
relating to blog topics provided by companies are written.
AmebaVision video sharing service
Start: July 2006
This is a video sharing service in which users
post their videos.
Ameba News
Displayed on the Top page from August 2006.
Original news is created and distributed.
54
Reference Material
“Ameba Blog” Services
AmebaPR
Áìâõí ãòåáôéïî æõîãôéïî
From the list of word-of-mouth topics, users can freely choose the topics and
post related articles. “Participating in word-of-mouth ranking” will
automatically be displayed on such articles so that it is clear that they are
written based on information provided by companies.
By choosing images stored in the albums, they can be shown
as a slide show on AmebaRoom.
Page listing word-of-mouth
ranking topics
Page with details of
word-of-mouth ranking topics
Ðòïæéìå æõîãôéïî
Various types of customization
are possible as a personal
media page.
Browsers can find and link with
members who have similar
hobbies/tastes.
Blog participating in the
word-of-mouth ranking
AmebaRoom
“Design Change" page
Photo
“Photo Editing” page
Photo
“Photo Uploading” page
Point affiliate function
August 22, 2006: start of advertising fee returned to users (10 – 20%).
Turn into a “profitable media” by giving away Ameba points.
September 20, 2006: affiliate started.
Search page
Search result page
Blog using the service
55
Reference Material
“Ameba Blog” Services
Amember function
“Peta” (footprint) function
Articles can be released to limited readers.
Members allowed to read the articles are chosen on an approval
basis and the blog owners conduct the approving.
This is a function which allows
blog visitors to intentionally
leave their footprints
(trace of visits).
Message function (Communication tool)
Access analysis
Messages similar to emails can be sent from the reader to the writer with
just one click. PV can be improved by aiming to enhance
this reader-conscious service.
This is a function that analyzes the
number of blog browsers,
attributes of visitors, etc.
High-quality, reader-conscious
contents can be increased.
Message in-box
Message
Ameba News
Blog news, etc. are displayed from time to time on the
management page. Topic sharing between readers and writers
can be conducted easily since updating blog articles by quoting
the news is also easy.
AmebaNews Top page
Video sharing service - AmebaVision
As of May 7, 2007: approx. 140,000 postings
Approx. 800,000 ~ 1 million streaming per day
AmebaVision top page
Access (in chronological order)
56
Reference Material
PV Increase Led by Celebrity Bloggers
Saeko
Rie Tomosaka
Chiaki
Tsunku♂
Leah Dizon
Kazuhiko Kamata
Oki Matsumoto
Fumie Wakabayashi
(INTELLIGENCE, LTD.)
(MONEX, Inc.)
Chinatsu Wakatsuki
Emi Hashino
Tomoko Namba
Shinji Takehara
(DeNA Co., Ltd.)
Masato
Emiri Henmi
Aki Higashihara
Masato Matsuura
Maki Nishiyama
Kahoko Tsunezawa
(AVEX GROUP HOLDINGS INC.)
Trenders,Inc
Manabu Oshio
Ru Oshiba
Naoko Ken
Yusuke Kamiji
Eriko Sato
Misako Yasuda
Jin Shirosaki
Chikako Tkagi
Mao Kobayashi
Yu Yamada
Keita Tachibana
Takahito Soma
Sakura Yokomine
Daisuke Miura
Tadahiro Nomura
Tokyo Philharmonic Orchestra
Usako Oda
Kazuma
57
Reference Material
Mobile Function Expansion
A mobile service that has the same functions as PCs.
September 18, 2007
Became the first blog service to be an official i-mode site
(community/SNS category) of NTT DoCoMo, Inc.
Ameba Headquarters
http://m.ameba.jp/
[Access Method]
i-mode iMENU ψ Menu/Search ψ Community/SNS
Charging contents started.
Mobile Service PV
Unit: thousand PV
600,000
“Ameba Blog”
Mobile top page
Misako Yasuda Official Blog
“MICHAEL”
My management page
(blog editing page)
567,159
513,603
495,412
500,000
432,996
400,000
371,239
345,391
313,935
Reader registration
function
300,000
276,074
Profile function
Puchime function
(message function)
216,789
207,828
191,264
177,780
200,000
147,848
113,166
96,463
100,000
70,281
0
7月
8月
9月
10 月 11 月 12 月 1 月
Yr to Sep 2006
2月
3月
4月
5月
6月
Yr to Sep 2007
7月
8月
9月
10 月
Yr to Sep
2008
58
Reference Material
“Ameba Blog” PR Strategies
Toward enhancement of “Ameba Blog” awareness and PV increase
through reinforcing of topic creation.
PR measures
October 3, 2007 Special sponsorship for K-1 World MAX 2007
“K-1 World MAX 2007” Typing Battle
September 29, 2007 Topic creation
PureBOYS Debut Event
Debut event for PureBOYS, a group
formed in July 2007 with the
Ameba Blog serving as the trigger.
September 30, 2007
Topic creation
Ameba Centerfold Model Opening Commemoration Event
September 3, 2007 Topic creation
Ameba Studio (K-1 World MAX – special program)
59
Reference Material
“Ameba Blog” PR Strategies
September 1- 2, 2007
Topic creation
Pet blogs = Ameba Blog
August 28 – September 3, 2007
Ameba Café (Chinatsu Wakatsuki)
Topic creation
Set up booth at the
Super Dog Carnival 2007
held at Goodwill Dome.
Visitors: approx. 60,000
August 2007
Easy Ameba blog class
Partnership with major PC schools (approx. 4,000)
such as PC School “Auz.”
Partnership with comic cafés “Mambo” and “POPEYE.”
Chinatsu Wakatsuki as one-day store manager.
Exclusive sales of Mabodofu drink named after her blog title: “Mabodofu wa Nomimono Desu.”
“Ameba café List”
NORBULINGKA
LoiteR
（shibuya）
（harajuku）
StoreCAFE
（omotesando）
SUZU cafe
M's international Bar&Cafe
（shibuya）
（shibuya） heart leaf cafe（shibuya）
DINING BAR cub TranSoup
（harajuku） CANTIK
（shibuya）
60
Reference Material
CAJJ Program Model Diagram
CyberAgent Business and Personnel Development Program
CAJJ Program Model Diagram
(CyberAgent Business and Personnel Development Program)
As of June 2007
J2
J1
Promotion Standard
(Period: 3 to 6 months)
ЈGross profit of 15 million yen/month
Lower limit on losses:
60 million yen/6 months
Promotion Standard
(Period: 3 to 6 months)
ЈGross profit of 5 million yen/month
Lower limit on losses:
30 million yen/6 months
J3
New Businesses (Groups)
Exploration of business models
J2
Business (Projects) Undergoing Anticipatory Investment
Continued commercialization
J1
Core Businesses (Companies)
Continued business growth
J1 Restructuring Considerations
ЈThree consecutive quarters of unachieved
operating income budget
Three consecutive quarters of lower operating income
J2 Restructuring Considerations
⇒Three consecutive quarters of unachieved operating income budget
Three consecutive quarters of lower operating income
61
Reference Material
CAJJ Businesses
Name of Business or Consolidated Company
Service Contents
Focused
Business
1
2
Ameba Headquarters
Web2.0 Media – Using blogs as platforms, where users play the leading part
MicroAd Company
Blog network advertising distribution services
J1
1
2
3
Internet Advertising Headquarters
Internet advertising business
CA MOBILE, Ltd.
Mobile marketing
EC Navi Company [merged with former All Navi Company]
Price/information comparison website
4
5
6
7
Netprice.com, ltd.
Online shopping service websites
GCREST, Inc.
Online games
CyberAgent FX, Inc.[former CA Capital, Ltd.]
Financial services
International Sports & Marketing Co., Ltd.
Sports contents
8
9
10
Wedding Park, Ltd.
Wedding information website
CyberBuzz, Inc.
Word-of-mouth marketing business
LifeMile Company [former Media Headquarters]
Net media for total information provision and point services
11
12
13
Media Alliance Company
Business focused on partnering with other companies
Fraudia Communications, Inc.
Suggestion-type media agency specialized for women
CA/H, Inc.
Advertising business focused on internet marketing
1
cybozu.net, Inc.
Business portal website
2
Crown Jewel, Inc.
Carefully selected apparel brand auction website
3
CA Technology, Inc.
SEO (search engine optimization) business
1
2
Adplayin’, Inc.
In-game advertising business
Super Sweets, Inc.
Operations of SNS and EC business related to sweets
J2
J3
As of October 2007
62
Reference Material
Company Overview
Company Name
Head Office
CyberAgent, Inc. (securities code: 4751)
Shibuya Mark City West 21F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
West Japan Division
Osaka Office
Meiji Yasuda Life Osaka Umeda Bldg. 14F, 3-3-20 Umeda, Kita-ku, Osaka
West Japan Division
Nagoya Office
Nishiki Park Bldg. 15F, 2-4-3 Nishiki, Naka-ku, Nagoya, Aichi
West Japan Division
Fukuoka Office
Fukuoka Kogin Bldg. 9F, 1-13-2 Tenjin, Chuo-ku, Fukuoka
Established
Capital
Number of Employees
March 18, 1998
6,746,167,584 yen (as of September 30, 2007)
1,643 / CyberAgent Group Overall (as of September 30, 2006)
Average Age
28.2 / CyberAgent alone (as of September 30, 2007)
Annual Sales
Approx.76.0 billion yen (year ending Sep. 2007)
Memberships
Member of Japan Advertising Review Organization, Inc.
Member of Japan Internet Advertising Association
Member of Advertising Cooperative Association
Member of Japan Advertising Agencies Association
63
Reference Material
Business Model
Client
Internet Media
Business
●Internet Advertisement Planning,
Proposal and Effectiveness Verification
● Information Provision
through Internet Media
● Charged Services/Product Sales
● Subscription
③ Investment
Development
Business
● Product Purchase/Usage Fees
②
Internet Advertising
Business
Internet
Advertising Agency
User
● Advertising Cost
Clients (Advertisers)
Users (Individuals/Consumers)
①
Internet Media
ク
ラ
イ
ア
ン
ト
︵
広
告
主
︶
(1) Internet Media Business
Advertising: Advertisement using Web2.0 Media centered on "Ameba Blog." Mobile advertising, etc.
(2) Internet Advertising Business
Conduct direct sales of Internet media ad spots to advertisers.
(3) Investment Development Business
Utilize our wide business experience to discover, invest in and foster promising businesses and to obtain profits through their sales, IPO, etc.
64
Reference Material
Internet Advertising Industry Map
Advertising Agencies
Yahoo(4689)
Dentsu (4324)
Google
Hakuhodo DY Holdings (2433)
mixi（2121）
Opt(2389)
Rakuten(4755)
Septeni (4293)
Clients (Advertisers)
Users (Individuals/Consumers)
Internet Media
65