Snif N°35 Personal Care 2013 12 07
Transcription
Snif N°35 Personal Care 2013 12 07
Snif! It’s about launches PERSONALcare Children & Baby: Penguins, bees & superheroes Bath & Shower: Christmas Editions Fragrances: 22nd Escada Limited Edition Hair Care: All in one concept Deodorants: New patented applicator for Narta Skin & Sun Care: Tailor made cosmetics December 07th 2013 PERSONALcare Children & Baby Fragrances Deodorants Bath & Shower Hair Care Skin & Sun Care Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 2 Penguins, bees & superheroes turn the bath into a fun moment. Children & Baby Bübchen – Honigbad (DE) Nestlé Foam Bath with natural Honey foam fun with Bübchen moisture complex 40 ml P’tit DOP (FR) Lascad (L’Oreal) 3 in one shampoo go along with anti-lice treatment with natural Lavander extracts Square | Marketing Fragrance Consumer Goods Bübchen – Shampoo & Shower (DE) Nestlé Honey with natural honey no tears with Bübchen moisture complex 230 ml Balea – Dusche & Shampoo (DE) DM What is What edition penguin edition – with penguin informations no tears 300 ml December 07th , 2013 | Page 3 New launches for Le Petit Marseillais with two intense nourishing variants & a hand wash dedicated to sensitive skin Bath & Shower Le Petit Marseillais (FR) J&J Intense Nourishing 24h hydration Le Petit Marseillais (FR) J&J Hypoallergnenic Shower Cream, Care Balm 24h hydration 2 variants: - Olive Butter, beeswax & sweet almond oil - Shea butter, beeswax & rose petals oil Hand wash dedicated to sensitive skin With aloe vera & lime tree Dove (Int) Unilever Purely Pampering Dove Purely Pampering Pistachio & Lily of the Valley Nourishing Shower Cream Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 4 Winter Limited Edition for Christmas Bath & Shower Yves Rocher (Int) YVES ROCHER Collection Cacao 3 variants: cacao & pistachio cacao & orange cacao & raspberry THE BODY SHOP (Int) THE BODY SHOP HONEYMANIA “luxuriously' rich” shower cream & bubble bath melt with Community Fair Trade wildflower honey from Ethiopia Square | Marketing Fragrance Consumer Goods L’OCCITANE (Int) KMI Brands GOLD FLOWER & ACACIA shower gel December 07th , 2013 | Page 5 Winter Limited Edition for Christmas Bath & Shower SEPHORA (Int) LVMH Enigmatic bubble bath & shower gel exists also in hand wash, scented soap flakes, smoothing body scrub & moisturising body lotion! NOCIBE (FR) THE BODY SHOP Reine de Merveilles shower gel with wild strawberry Square | Marketing Fragrance Consumer Goods Palmolive (DE) COLGATE-PALMOLIVE Winter Limited Edition 2013 relaunched for Winter 2013, Palmolive Liquid Hand Wash December 07th , 2013 | Page 6 Exclusive Limited Edition for Duschdas while CD launches a shower gel with body lotion effect Bath & Shower Dusch das – Exclusive Edition (DE) Unilever Cream Shower Fruity Passion: maracuja & raspberry fragrance Lotus Beauty: floral fresh fragrance Creamy Coconut: gently care with hibiscus & coconut Oil 250 ml Balea – Creme Öl Dusch Peeling (DE) DM Limited Edition cream oil shower gel peeling with heavenly apple & cinnamon fragrance for soft skin 200 ml Square | Marketing Fragrance Consumer Goods CD – Dusch Lotion (DE) Lornamead With Body Lotion Effect with seabuckthorn with aquaderm moisture complex Without: minerals, silicone, paraben, colour, animal ingredients 200 ml December 07th , 2013 | Page 7 Exclusive Limited Edition for Duschdas while CD launches a shower gel with body lotion effect Bath & Shower Balea – Creme Bad (DE) DM Olive & Chesnut milk moisture care Polyfructol moisture formula 750 ml Dresdner Essenz – Schaumbad (DE) Li-il GmbH Foam Bath with orchid & magnolia – sensual and balancing with coconut & ylang ylang – relaxing and soothing 400 ml Cien – Cremedusche (DE) Lidl Winter Edition Shower Schneemärchen – Snow Fairy-tale – normal skin Wintertraum – Winter Dream– normal skin Eisgarten – Ice Garden – normal skin Kaminfeuer – open fire – normal skin 300 ml Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 8 New launches for men Bath & Shower dusch das – Exclusive Edition (DE) Unilever 2in1 for men Shower & shampoo Pulse – with an exciting fragrance Men Impact – with activating scent Active – refreshing after sport 250 ml Cadum Homme (FR) LaScad L’Oréal Thermal Shampoo Shower Gel Thermal Shampoo Shower Gel designed for sensitive skin and contains thermal water sourced from the Alps Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 9 New Brand which proposes shower gel & body scrub with duo of ingredients Bath & Shower Ted Baker – Always Time For Bubbles (UK) KMI Brands Bath Foam Pure – Soothing (UK) bath Foam Cussons 500mL Shower gel scented with Rose, sandalwood, raspberry and vanilla new Cussons Pure Soothing Shower Cream 500ml contains aloe vera gently cleanse and care for skin dermatologically tested neutral pH Super Beauty (UK) Super Beauty Shower gel & Body Scrub- New Brand “Super foods for Super skin with Super Beauty”. super Beauty Body Scrub 200ml - Raspberry and Cranberry Bath & Shower Gel 500ml - Coconut & Acai - Raspberry & Cranberry - Vanilla & Honey - Ginger & Pear Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 10 New goldish fragrances are launched by Jean Patou & Elizabeth Arden. Escada on the other hand, faithful to its brand positioning, is launching a new fruity limited edition. Fragrance Prestige Fragrances - Prestige Jean Patou – Joy Forever (Int) Designer Parfum Flanker of a classic! New fragrance for women fragrance: orange blossom, peach, bergamot, mandarin, orange, galbanum, marigold, may rose, jasmine, iris, cedar, sandalwood, white musk, amber Elizabeth Arden – Untold (Int) Elizabeth Arden Golden! New fragrance for women fragrance: pink pepper, bergamot, pear, cassis, Egyptian jasmine and gardenia, patchouli, amber and musk. Escada– Born in Paradise (Int) Procter & Gamble The new edition from Escada 22nd limited in edition for Escada Inspired by the tropical haven of French Polynesia fragrance: pineapple, coconut milk, watermelon, green apple, guava, woody, musky, creamlike undertones Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 11 More & more Arabian inspirations are seen on the selective market with the predominance of two notes: Oud & Amber. Fragrance Prestige Fragrances - Prestige Givenchy – Eaudemoiselle Ambre Velours (Int) LVMH Another intense flanker new flanker inspired by Arabia… fragrance: plum, pink pepper, rose, patchouli, cedar, tolu balsam, opoponax, tonka bean, amber, benzoin. Tom Ford – Oud Collection (Int) Estée Lauder New Oud Fragrances two new Oud fragrances: Tobacco Oud & Oud Fleur Tobacco Oud: agarwood (oud), tobacco, sandalwood, patchouli, spicy notes and whiskey Oud Fleur: rose, patchouli, agarwood (oud), sandalwood, resins. Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 12 Feminine & floral delicate new fragrances on the mass market are seen on the market for this end of year. Fragrance Mass Market Fragrances - Prestige Arno Sorel – Solinote Fleur de Cerisier (FR) Parfum Corania One more to Mix! another edition celebrating femininity and offering the idyllic scent of cherry blossom fragrance: cherry, floral, fruity, fresh Eau Jeune – Love Cocktails Love & Shine (FR) Lascad/ L’Oréal One more in the Collection contains golden sparkles in the fragrance fragrance: jasmine, vanilla Inessance – Miss France Beauté & Elégance (FR) Corine de Farme/ Sarbec Just Like Miss France frangrance inspired by the beauty pageant Miss France Beauté: blackcurrant, mandarin, jasmine, rose, peach, liquorice, cedar, vanilla Elégance: bergamote, liquorice, lime, rose, vanilla, heliotrope, musk, sandalwood, patchouli Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 13 Hair Care The new “hot” magical molecule, Filloxane is now coming to the mass market into the new Elseve Fibralogy range. It will target fine hair and will promise thicker hair (after 5 regular uses). The thickness booster pack allow a very precise use. This molecule has already been introduced in the Vichy Dercos Instant filler . Elseve Fibralogy (EU) L’Oréal Hair thickener new variant for fine hair: to thicken the hair shaft with Filloxane: give more body to the hair shampoo, conditioner, mask, thickness booster Head & Shoulders (FR) P&G Strength & density, anti hair fall 2 new hair treatments for dandruff hair strenth & density: shampoo, leave-in to give strength, to densify every hair fibre anti-hair fall: to control hair loss due to dandruff itchiness with Panthenol, Niacinamide & Caffeine Square | Marketing Fragrance Consumer Goods Head & Shoulders (CH) P&G New formula upgraded range with Micro-Zinc technology anti-dandruff “every week, every month, every year” 12 shampoo variants December 07th , 2013 | Page 14 Caring, more than cleansing, is the Pantene mantra. In Brazil where it targets damaged hair by chemical processes. In South-East Asia where it targets deep nourishing and protection Hair Care Pantene Hidro-Cauterizaçao (BR) P&G Hair cuticle sealing new range to hydrate and immediately seal hair cuticle shampoo, conditioner, leave-in, ampoule Pantene Total Damage Care 10 (IN, ID) P&G Keratin damage blockers new variant in India & Indonesia better hair care & protection with keratin damage blockers 100% damage protection Prodigy (EU) L’Oréal Oil hair color new oil hair color by L’Oréal Paris micro-oil technology, ammonia-free 15 shades,€ 12.90 Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 15 Narta launches a new range of 4 anti-perspirants creams with a patented applicator which delivers the product in a cleaner and more precise way. Deodorants Impulse - Tease Re-launch (UK) Unilever Body Spray new red fruits & wood scent blend of red fruits and exotic woody notes, claimed to tease, play and flirt as it whispers "romance me" dermatologically tested gentle on the skin Balea - Street art (DE) dm Deo-Body Spray without aluminium salts 150 ml Narta - Deo Caresse (FR) LASCAD Anti-perspirant Cream Dry & non greasy feel 80% care + 20% efficacy 48h protection 4 sku’s: sensitive skin hypoallergenic anti-trace anti-irritation Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 16 In France, Coty launches 4 new variants under the Playboy brand: a masculine oriental-woody body spray and 3 feminine sprays born to seduce! Deodorants Playboy – Play it spicy (FR) Coty Deo Spray 24 hrs efficacy anti-marks without aluminium salts 200 ml Playboy – Super Playboy for Him (FR) Coty Body Spray 24 hrs efficacy dermatologically tested 150 ml Square | Marketing Fragrance Consumer Goods Playboy – Super Playboy for Her (FR) Coty Deo Spray 24 hrs efficacy anti-marks without aluminium salts 200 ml Playboy – Play it sexy (FR) Coty Deo Spray 24 hrs efficacy anti-marks without aluminium salts 200 ml December 07th , 2013 | Page 17 Axe comes up with a limited edition for winter. Deodorants Axe – Ice night (BE) Unilever Limited Edition anti-perspirant spray 150 ml Adidas – Ice Effect (INT) Coty Cool & Dry anti-white marks 48 hrs efficacy developed with athletes 200 ml Rexona men (DE) Unilever Motionsense System new150ml packaging with a new formulation Invisible Ice, Cobalt, Sport Defence dermatologically tested. 48 hrs protection 150 ml Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 18 Perfect skin as a deep trend & Tailor made cosmetic Skin & Sun care Garnier – Le soin Miracle (miracle care) (FR) L’Oréal Face anti-ageing & Skin transformer with micro-pigments skin hydrated in 24h, reduce wrinkles, improve skin texture SPF 20 contains 7 anti-ageing actives: LHA, Pro-retinol, Vit C, Vit B3 & B5, peptides, anti-oxidant ginger. Garnier – Renewing anti-spot night (FR) L’Oréal Facial Night Cream reduce different skin spots smooth skin , make skin uniform activate skin radiance for all skin types with glycolic acid and vit cg Dr Pierre RICAUD – My custom-made cream (FR) Yves ROCHER Hydrating base cream + specific skin actives Cream available in 2 different textures for normal-dry and normal-mix skin 3 specific actives to be added at home, chosen among 8, depending on skin needs Specific actives defined through a tailored skin diagnosis (questionnaire) Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 19 Mixa: very active in new products launch Skin & Sun care Mixa – Physiological micellar water (FR) Lascad-L’Oreal Sensitive Skin range of 3 new micellar water - for sensitive & oily skin - for sensitive & reactive skin - for sensitive & dry skin Mixa (FR) Lascad-L’Oreal Rising Make-up remover oil face & eyes sensible and very dry skin ideal for waterproof make-up with carthame and rose oil Mixa (FR) Lascad-L’Oreal After-pregnancy firming body milk hydrates & reinforce skin elasticity ideal for weight variation vit e + glycerine Mixa (FR) Lascad-L’Oreal Family face cream for reactive skins 24h hydration reduce irritations hypoallergenic without alcohol, paraben, fragrance Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 20 Christmas collections Skin & Sun care Yves Rocher – Cocoa Collection (FR) Perfumed body lotion & hand cream range of 3 new fragrances - cocoa & pistachio nut - cocoa & raspberry - cocoa & orange Sephora– Enigmatic (FR) hydrating body lotion smoothing body scrub Nocibe (FR) Reine des Merveilles (Queen of Marvels) body milk wild strawberry Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 21 Origins launches in the United Kingdom market Skin & Sun care Origins – Plantscription Origins Natural Ressources Youth-renewing face oil 30ml contains Raspberry Seed Oil, Argan Oil, Tamanu Oil and Evening Primrose, blended with Anogeissus help repair skin's barrier and replace vital youth-renewing lipids lost with age. absorbs on-contact help smooth away the look of fine, dry lines. Origins – Plantscription Origins Natural Ressources Youth-renewing night cream • • • • • 50ml help reduce the appearance of lines and wrinkles overnight skin appears younger, smoother and more radiant with Anogeissus plus Raspberry plant stem cell technology restores a look of firmness and youthful radiance Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 22 Winter in Germany Skin & Sun care Olaz Regenerist – CC Cream (DE) Procter & Gamble Innovative Anti-Age Care 3 phase cream: moisturising care with SPF 15 Anti-age serum Light make-up essence – 24h hand protection balm (DE) cosnova Winter Editions kiwi & dark chocolate banana & dark chocolate strawberry & dark chocolate intensive care for dry skin 100 ml CD – new face care range (DE) Lornamead Water Lilly 24 h moisturizing care mild toner mild cleansing foam revitalizing & intensive eye cream vegetable hyaluron for normal to sensitive skin Square | Marketing Fragrance Consumer Goods December 07th , 2013 | Page 23