Welcome to SIG Combibloc Obeikan

Transcription

Welcome to
SIG Combibloc Obeikan
“The aseptic beverage carton:
Latest developments and future outlook”
International Packaging Conference 2010
01.-03. December 2010
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The aseptic beverage carton:
Latest developments and future outlook
1. SIG Combibloc Obeikan
2. combibloc System
3. Market Challenges & Answers
International Packaging Conference |
12/2010
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2. combibloc System
12/2010
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Our parent company
Rank Group

Private company based in New Zealand,
wholly owned by Graeme Hart

Extensive operating experience as evidenced by highly
successful 20+ year investment track record

Current and past Rank investments include:
The Rank Group of companies had combined global sales
of over $ 8.0 bn in 2009
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What we do today
Aseptic filling technology for a wide range of products
Non Carbonated
Softdrinks
 Juices,
 RTD
nectars & still drinks
tea & coffee drinks
 Water, wine
 Drinks
& others
with particulates
Liquid Dairy
Food

Milk & soy drinks

Cream

Condensed milk

Drinks with particulates
Tomato products
 Soups
 Cooking sauces
 Baby food
 Desserts
 Other food products

Added-value services to customize filling process: product concepts, projecting,
microbiological consultancy, test filling, service support and more
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How we perform
Our sales development
1.06
1.08
1.1
2003
2004
2005
1.21
1.24
1.25
1.26 € bn
2006
2007
2008
2009
0.94
0.85
0.79
2000
2001
2002
In 2009 SIG sold more than 21 bn aseptic cartons worldwide.
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Where we are
Our global presence
Toronto/
Mississauga
Saalfelden
Wittenberg
Linnich
Neuhausen
Moscow
Minsk
Kiev
Istanbul
Philadelphia/
Chester
Casablanca
Tunis
Tripoli
Tehran
Riyadh
Cairo
Jeddah
Beijing
Tashkent
Suzhou
Shanghai
Seoul
Dubai
Mexico
City
Taipei
Bangkok
Rayong
Ho Chi
Minh City
Jakarta
Santiago
de Chile
São Paulo
Johannesburg
Melbourne/
Broadmeadows
Headquarter
Production
Machine assembly
Sales & Service
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For whom we perform
Leading NCSD customers worldwide
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For whom we perform
Leading liquid dairy customers worldwide
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For whom we perform
Leading food industry customers worldwide
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Joint-Venture 50 / 50 with Obeikan Industrial Investment Group
SIG Combibloc
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The Product Portfolio
Obeikan Investment Group
Obeikan Book Store &
Publishing
Elopak Obeikan
Obeikan Printing
Obeikan Packaging
Refail Binding
Obeikan Flexible Packaging
Integrated Packaging
System
Obeikan Research &
Development
Obeikan Technical
Fabrics
Obeikan Paper Industries
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Selected Customers in the Region
Tunisia
Morocco
Algeria
Iraq
Libya
Iran
Kuwait
Egypt
SaudiArabia
Sudan
Oman
Yemen
Nigeria
Uganda
Rwanda
Tansania
Angola
SouthAfrica
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2. combibloc System
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The Sleeves System - Packaging Material for combibloc and combifit
Structure
The composite carton is made up of three
materials, each with an important function:
Polyethylene, cardboard and aluminium:

Inner polyethylene coatings:
Liquid barrier for the product inside

Outer polyethylene coating:
Keeps out moisture

Cardboard and aluminium:
Stabilise the package and protect the
product from light, odours and oxygen
Just 27 g of packaging protects 1 litre of product
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The Sleeves System - Packaging Material for combibloc and combifit
Characteristics
 Sleeve
System
 Printing
on outer PE layer
=> smooth printing surface
 Creasing
of the edges
=> well shaped packs
 Longitudinal
sealing done
in the sleeve factory
=> best possible
sealing quality
=> lower production waste
=> lower operation costs
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Filling Process of combibloc and combifit
Characteristics of the Sleeve System
 Design
change in < 5min.
 Volume
change in < 5min.
 Format change in <10min.
(combibloc => combifit)
of particulate products:
no problem
 Filling
 Keeping
sterility for an
unlimited period (e.g. in case
of downstream stoppage):
no problem
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Our added value – your benefit
From packaging material to product concept development
Value
added
service
+
Technical
support
+
Packaging system
(material & equipment)
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2. combibloc System
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Market Challenges and Requirements for Packaging Systems
Key Challenges
2
Differentiation
Pressure
Key Requirements
for Packaging Systems
Key Solutions
+
Value
Added
Price
 Differentiating products
 Convenient handling
 Flexible technology
Margin
Margin
1
Margin
Pressure
Cost
─
Cost
Efficiency
 Reduced operating costs
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Market Challenges and Requirements for Packaging Systems
Key Challenges
Key Solutions
Key Requirements
for Packaging Systems
Company
Sustainability Pressure
Product
3
Contribute to positive
eco-balance of the product:
Protect the climate
= Small carbon footprint
Save natural resources
Minimize
environmental
impact
= Renewability
= Recyclability
= Resource efficiency
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Cost Efficiency: What can you expect today?
Lower operation costs due to less production hours for the same output
Fast
Highest speed in all
sizes
Up to 24,000 carton packs/h
for small sizes
for medium sizes
for large sizes
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Lower operation costs due to less production hours for the same output
Fast
Does even higher speed
make sense?
Is there a speed limit?
Risks:
 Loss
of huge capacity in
case of production stop
 High
risk in case
undetected sterility issues
 Less
economic for small
production runs
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Lower operation cost due to lower wear & tear and high efficiencies. (3-6 track operation)
Efficient
Lowest system costs
State-of-the-art technology to
keep TCO* at minimum level
High reliability, efficiency and
economic life-time of the
filling machine
< 0.5 % wastage rates
(package and product)
*Total Cost of Ownership
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Lower Operation Costs due to increased equipment utilization and lower waste
Flexible
Changeover of volume in
unmatched short time
Changeover of format in
unmatched short time
Change of package design
without interrupting filling process
and without wastage
Widest range of filling products
through our unique particulate filling
capability and filling & sealing
technology
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Example: How to benefit from Format and Volume Flexibility?
16 formats on one machine
Benefits
 Promotions
(eg +25% free)
 Launch
of Premium and
Standard Products
 Test
of new concepts
without investment into
new equipment
 Enter
new target groups
with one filling line:
150ml: toddlers (4-6 years)
200ml: kids (7-12 years)
250ml: teens (>12 years)
 High
filling machine
utilization
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Use of format flexibility by MUH, Germany
cb7 standard brand
cf7 for premium brand
 Premium
 Market:
brand: Hero Milk
Germany
 Packaging:
cf7, 200 ml with
combiSmart
 Product:
Banana flavored milk drink with
malt taste
 Benefit:
Natural, healthy ingredients, without
stabilizers / artificial colors, energy refueling
 Price:
0.49 €
 Promotion:
Hero milk website, advertising
slogan, stand-up displays in stores)
 Distribution:
Hyper / supermarkets
(not in discount stores)
 Private
brand: MUH
 Market:
Great Britain,
Germany, Netherlands
 Packaging:
 Product:
 Benefit:
 Price:
cf7, 200 ml with strawl
Chocolate flavored milk
none, no added value
0.39 €
 Promotion:
none
 Distribution:
Hyper / supermarkets,
discount stores
 Consumer
acceptance: Product
perceived as good quality and
reasonably priced
combifitSmall is used to highlight the premium character of the brand / product of
Hero Milk, whereas combiblocSmall is used for the own company brand
12/2010
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Use of format flexibility by Juhayna, Egypt
 Brand:
“Pure“ in cf2
 Product:
100 % pure juice, no additives,
high product quality
 Price:
1.28 € (9.5 Egyptian Pounds)
 Distribution:
 Target
Only super / hypermarkets
group: For quality-conscious
consumers with greater buying power
cb2 for standard brand

Brand: “Jump“ in cb2

Product: Apple-mango juice, good quality
and innovative product

Price: 0.80 € (6 Egyptian Pounds)

Distribution: In supermarkets and stores

Target group: For younger consumers who
like to try new flavors
Juhayna uses SIG Combibloc format flexibility to optimally differentiate between
its brands, target markets and distribution channels
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Use of format flexibility by Pridonie, Russia
cb2 for standard brands

Premium brand “Zolotaya Rus„ “

Standard brands “Spelenok“ and “Sady Pridonia“

Product: Mango nectar, exotic
and natural taste

Product: Green apple juice for kids (Spelenok),
apple-grape juice (Sady Pridonia)

Consumer acceptance:
Product perceived as natural, of
good quality and special natural
ingredients

Consumer acceptance: Product perceived as
good quality and reasonably priced

Price: 0.80 € (Spelenok), 0.90 € (Sady Pridonia)

Distribution: Super / hypermarkets,
discount stores

Promotion: Printing ads, leaflets,
promotion shelves (Spelenok),
TV clips (Sady Pridonia)

Price: 1.70 €

Distribution: Super/
hypermarkets

Promotion: TV clips
Pridonie uses SIG Combibloc format flexibility for cb/cf2 to optimally
differentiate between its premium and standard brands / products
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How to benefit from Product Flexibility?
fibres < 5mm
cubes < 6mm
1mm
fibres < 40mm
cubes < 25mm
SIG Comibloc’s food technology
Particulate capability
Food Particulate Filling Technology
combiblocStandard
combiblocMidi
combiblocCompact
combiblocSmall
10%
Standard Filling Technology
+ particulates-kit
whole SIG Combibloc
product range
low / fluid
Viscosity in mPas
< 1.000
< 5.000
SIG Combibloc transfers know-how to fill particulates from food
business to new beverage applications
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drinksplus: adding real value – bit by bit
Pleasure/fun
Indulgence
Well-being
Sensation
Drinking experience
Adding particulates to your beverages adds value and increases credibility.
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Excursus: Mengniu created new premium product category
Chinese consumers are convinced of new drinking experience


Ambient yoghurt drink with pieces of natural
nata de coco in five different flavours

Mengniu was thinking one step further of
upgrading
the product from basic to added value

Consumer perception of the product:
colourful, energetic and young
Target consumers are young female
students, age 18 – 24
 Rational product image:
 Nutrition
 Health
 Premium
 Emotional product image:
 Youth
 Fashion
 Energy
 Re-purchasing rate: 80%
Source: Market Research Institute, 2007/2008
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Excursus: particulates – market success in China
One step ahead of the competition – high consumer acceptance
Market success Mengniu
Purchase & consume motivation
52.32
Good Taste
Fun of Chewing
45.20
Dual Nutrition
45.13
Mengnui standard
Yili standard
Particulates
Market Launch
Vitamin Content
29.28
Snacking
12%
Nutritious Milk
6%
Turnover*
23.30
21.69
Good for Digestion
Thirst Quenching
18.80
Beauty
18.20
Diet/Beauty
Strategic project SIG Combibloc & Mengniu 2007:
market launch of particulates concepts
 Real fruit particulates help Mengniu to be
one step ahead of the competition
25.39
Value of Particulates
Hunger Quenching

32.91
10.48
5.98

Main motivation to purchase and consume the
drink containing particulates are the good taste
and its „sensational‟ fun character
 Nutritious aspect is another motivation for
purchase and consumption
*Product category of yoghurt drinks. Source: International Market Research Institute (tns), Fieldwork Sept. - Dec. 2008; in Shanghai, Beijing, Wuhan, Chengdu.
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Create Additional Margin with Innovative Product Concepts
Chinese Market Leaders increased revenue with particulates products in combibloc
Retail price:
RMB 4.0 / 250ml
Premium
+40%
Retail price:
RMB 2.8 / 250ml
Retail price:
RMB 3.5 / 250ml
+95%
Added
value
Retail price:
RMB 1.8 / 250ml
Basic
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Value added service
For instance, drinksplus: best competence partnering for your success
Concept & packaging
I
Aseptic filling
of products with
particulates
Composition
know how
‚on-the-go„
carton packaging
Natural ingredient
know how
drinking experience
Processing
Formula & ingredients
Market
access
IIa
IIb
Suspended Separated Particulates
Particulates
12/2010
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White Cheese in combibloc

Saudi Arabian food manufacturer and exporter
Almarai fills four varieties of white cheese on their
standard combibloc line:

Full cream (40% fat i.d.m.)

Low-fat (25% fat i.d.m.)

Low-salt

Lower Cholesterol with vegetable oil

Product mixing done by mobile White Cheese unit
from Primodan that can be connected with the
combibloc filling machines, whenever needed.
White cheese and standard beverages on one filling line,
whenever needed.
12/2010
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Sustainability: A Topic that Effects All of Us
SIG’s Vision
SIG’s Vision:
Eco Pack
SIG’s Strategic
Environmental Efforts
SIG’s
Environmental
Commitment
SIG’s Environmental
Asset: Aseptic
Cartons
SIG
Eco
...Addressing Global
Warming
Pack
...Addressing Scarcity
of Resources
 SIG‟s Vision of
 SIG has identified two
 Environmental
responsibility as integral
 Environmentally advantageous
part of SIG Combibloc
 Mainly bio-based packaging
strategy
 Lightweight and resource
 Strong commitment to
efficient
Environmental Mega Trends
 SIG clearly addresses those
by strategic environmental
developing the best
possible environmental
package globally
 Improvement on
efforts with specific
packaging side as SIG‟s
carton as environmentally
 Low(est) carbon footprint
ecological actions,
biggest “environmental
sound packaging
 Completely recyclable*
developments and programs
lever”
* if collection and recycling systems exist
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Sustainable by nature: carton packaging
Resource
efficient
Lightweight
Renewable
& traceable
main
material
Ambient
advantages
Transport
&
storage
efficient
Completely
recyclable
Small
carbon
footprint
12/2010
| Page 42
FSC-certified traceability: carton packaging from SIG Combibloc
SIG Combibloc is the first
aseptic carton manufacturer
to have all production
sites worldwide certified
according to the standards of
the Forest Stewardship
Council (FSC) for a complete
chain of custody (CoC)
verification
World premiere 2009:
Launch of the first FSCcertified aseptic carton packs
for fruit drinks and iced tea in
Germany
12/2010
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Environmental Products Open Up New Segments
combiblocEcoPlus Pack from SIG Combibloc with 28% reduced CO2 emission
SIG Combibloc is the first aseptic carton
manufacturer that offers a special carton
structure with -28%
CO2 emission.
Special Paper Board for Light Protection
 combiblocEcoPlus paper board with innovative
light blocking board coating which ensures
product protection vs. light
Special Polyamide Blend as Aroma Barrier
 In combiblocEcoPlus structure, an innovative
new coating blend is applied.
 Polyamide coating blend functions as main aroma
barrier and protects product against oxygen.
12/2010
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 The
world becomes more complex.
 Competition
 Companies
 The
increases.
face more & more challenges.
future becomes more difficult to predict.
 Each
Packaging decision is a long-term decision
 Assure
you get the right partner with the right vision.
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says thank you!
12/2010
| Page 46

Welcome to SIG Combibloc Obeikan

Transcription

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