StepStone Expanding Market Positions

StepStone
Expanding Market Positions
Ralf Baumann
CEO StepStone
11th December 2013
www.stepstone.com
Agenda
 StepStone’s market positions
 Drivers of our market place
 Candidate delivery
 Direct search in online recruitment
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www.stepstone.com
Leading online jobboard
94% of sales
90%+ revenue
from #1 positions
1,200+ employees
24 countries,
#1 in 19
~1%
of sales
StepStone
~5%
of sales
Totaljobs Group
Saongroup (closing Nov ’14)
YOURCAREERGROUP (closing Jan ’14)
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www.stepstone.com
Totaljobs Group
Totaljobs Group contributes significantly to StepStone’s growth
after successful integration
Successfully replaced corporate/ admin IT systems
Steady growth and increased profitability
Future focus on direct customers
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www.stepstone.com
YOURCAREERGROUP
Stepstone strengthens German market position with
acquisition of YOURCAREERGROUP
Number of listings (in thousands)
Highlights
Generalist portals
StepS
40.1
Monster
31.3
CareerB
Leading job board in the
hotel/restaurant/catering sector in
Germany, Switzerland and Austria

No customer overlap with StepStone

Good fit with caterer.com and
catererglobal.com (part of TJG)

500,000 unique visitors per month

Transaction effective as of January 1st,
2014
14.7
HOTELC
12.2
Xing
meinestadt.de

Specialist portal
8.6
6.1
JobSc
5.1
Stell
4.7
Jobware
4.2
Source: anzeigendaten.de, monthly average Jan-Sep 2013. meinestadt.de: N° of paid listings.
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www.stepstone.com
Saongroup
StepStone broadens international footprint with
acquisition of Saongroup
Company profile
Highlights
 Strong portfolio of online job boards
in 16 countries in Europe, Africa,
Central America
 #1 positions in Ireland, Northern
Ireland, South Africa (accounting for
80%+ sales)

StepStone continues its growth
strategy

Acquisition of 100%
(excluding Saon China & Saon
Myanmar)
 No geographic overlap in core countries
 Headquartered in Dublin, Ireland;
founded in 1999, > 300 employees
(group)
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www.stepstone.com
StepStone Group’s Portfolio
StepStone Group – a portfolio of market leaders
Germany
UK, Ireland
#1
Belgium
South Africa
#1
#1
#1
Other countries
Europe: Austria, France, Denmark, Sweden , Netherlands
Central America: El Salvador, Panama, Guatemala, Honduras, Costa Rica, Jamaica, Cayman, Trinidad
Africa: Mauritius, Kenya
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www.stepstone.com
Revenue Growth Benchmarks H1-2013
StepStone maintains organic growth above most market peers
+5%
H1-2013 YoY
US + Americas
-5% to +15%
Europe
-40% to -5%
APAC
-10% to +10%
Note: StepStone Group pro-forma adjusted for FX-differences; excludes recent acquisitions (YOURCAREERGROUP, Saongroup)
Source: WARC, FDIM, Company Reports
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www.stepstone.com
Drivers of our market place
StepStone serves and optimises the market place technology
Customer
Job and
Career
Seekers
Users’ demand
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Jobboard
 Large number of qualified
jobs/listings
 Best in class matching
technology
 Large number of active
recruiters on the direct
search platform
 Usable on all platforms
(PC, Mobile)
Companies’ demand
 Candidate delivery
www.stepstone.com
StepStone’s focus areas
Twitter
Passive
candidates
Xing
Social Media
Facebook
LinkedIn
Employer
branding
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Mobile
Active
candidates
www.stepstone.com
StepStone’s core deliverable
Delivery of quality
candidates!
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www.stepstone.com
StepStone Candidate Delivery
StepStone.de’s lead over competitors is widening
Applications per job ad in 2012
Applications per job ad in 2013
13.6
15.6
Competitor
7.1
x 1.9
Competitor
Competitor
6.7
x 2.0
Competitor
x 4.6
Competitor
x 7.5
Competitor
Competitor
Competitor
3.0
1.8
6.0
5.1
3.3
2.2
x 2.6
x 3.1
x 4.7
x 7.1
Source: TNS 2012, n=746; poll period: April-June 2012; survey of 80,299 recruiters who inserted job ads during this period;
TNS 2013: n=4,169
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www.stepstone.com
Website Conversion
Marketing attracts user’s to the site, conversion mechanisms
ensure users are channelled to the right listings
Unique Users
Index
Drive more users
to the site
X
Visits per
Unique Index
Users return more
often
=
Visits
Index
Website receives
more visits
Listing Views
X per
Visit Index=
Users view more
listings
Listing Views
Index
Listings receive
more views
160
140
+17%
+9%
120
+4%
CAGR +3%
100
100
+8%
118
113
108
102
100
80
2011 2012 2013
2011 2012 2013
2011 2012 2013
2011 2012 2013
2011 2012 2013
Source: Site Catalyst (StepStone), based on Aug-YTD values
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www.stepstone.com
StepStone’s product portfolio
StepStone is able to sell a complete online recruitment
product suite
Job Ads
Direct Search
Standard, Individual, Plus
Banner Advertising
DirectSearch Database
International Job
Advertising
Newsletter & Job Agent
DirectSearch Direct Mail
Company Portrait
DirectSearch Mobile App
StepStone FOLLOW AD
DirectPush (Keyshots)
Selected target group
1 to 1
1 to many
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Employer Branding
www.stepstone.com
Importance of direct search
Importance of direct search in recruitment varies across
countries with almost no changes over time
Germany
~5%
US
35%
Direct search currently
accounts for less than
5% of StepStone’s
revenue
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www.stepstone.com
StepStone Direct Search
StepStone’s new direct search products
Old Search Interface
New Search Interface
Mobile App
„The new StepStone Direct Search Database offers a very simple and intuitive usability
approach right from the first moment. Entered terms are anticipated by the engine and
automatic suggestions are extremely helpful to identify well suited talent quickly. It’s a
great solution, which allows us to expand the recruitment process to a wider
audience and leverage the true potential of our Active Sourcing teams. For us, the Direct
Search Database means more satisfaction among our colleagues and higher success
rates in hiring“
Martin Moll, HR Senior Recruitment Consultant EMEA, SAP AG
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www.stepstone.com
StepStone’s opportunities
Capitalising on…
strong market positions
superior candidate delivery
economic growth
improved direct search products
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www.stepstone.com