Here is StarLightMedia credentials.

Credentials
2015
Source: people metric panel Nielsen, P14-49, 50K+, 01.01.2014-31.12.2014
№
1
media group in
Ukraine
WE PRODUCE OUR OWN
CONTENT
55
%
of all TV content
produced in Ukraine
1
The group produces more than 150 high rated TV shows a
year
More than
180
Covers in 2014
The nation knows and loves the TV stars of
Source: Monitoring of Ukrainian media
TOP
UKRAINIAN TV STARS
INTERNATIONAL
ACCLAIM
8
out of 10 biggest
international TV
formats
TV format rights owners admit that one of the best
world adaptations of their shows are made by
GENERAL INTERST
BROADCASTERS
Leader
in adaptation
of the most
successful world’s
TV formats.
The absolute leader
in valuable
audiences ‘women
18-54’.
stb.ua
Novy Kanal
Let’s live
together!
Joyful and
original.
The channel of
new faces, brave
ideas, creativity.
The most
attractive
broadcaster for
young audience
14-35.
novy.tv
ICTV
With an attitude
Heroic, fearless,
high hearted.
Adrenaline films,
iconic serials and
specialized projects
produced by the
station.
The leader in the
high-demanded
audience ‘males
25-45’.
ictv.ua
Source: people metric panel Nielsen, P14-49, 50K+, 01.01.2014-31.12.2014
STB
Impossible is
Nothing
Spectacular and
big.
M1
M2
Only music
QTV
Big animation
Stylish, cool,
leading edge.
Good mood all
day.
Positive and
driving.
Music, fashion,
cinema,
lifestyle. A lot
of branded
content.
Unique
collection of
local music:
music hits from
the past and
newest releases..
Top of the world
animation: Simpsons,
Futurama, Family
Guy, etc. And also
exclusive TV show
for gamers.
The most popular
among music
broadcasters.
The most
attractive station
for boys from kids
to men.
The most
appealing station
for the youth
14-24.
m1.tv
qtv.ua
Source: people metric panel Nielsen, P14-49, 50K+, 01.01.2014-31.12.2014
THEMATIC
BROADCASTERS
STABLE
MARKET LEADER
42
%
раза
Is our breakaway
from the closest
competitor
27,85
share of viewership
16,41%
11,26%
3 out of 6 reach generating TV stations (STB,
Novy & ICTV) belong to
Source: people metric panel Nielsen, P14-49, 50K+, 01.01.2014-31.12.2014
19,57%
QUALITY
AUDIENCE
55
%
2,5 6,2
7,6
7,9
2,7
11,4
11,4
11,2
6,4
7,0
11,9
13,8
The Rest of the Market
4,1
6,2
8,0
0
10
М 14-19
7,6
9,8
8,7
12,4
12,5
22,4
1,1
1,3
%
5,9
М 20-29
20
М 30-39
30
М 40-49
40
F14-19
50
F20-29
60
F30-39
F40-49
70
М 50-59
80
М 60+
90
F50-59
100
F60+
Source: people metric panel Nielsen, P14-49, 50K+, 01.01.2014-31.12.2014
Is our breakaway
from the closest
competitor by people
with upper middle
income
ADVERTISING
SALES HOUSE
Other
11,1%
StarLightMedia
SLM
36,2%
Group
1+1
1+1
Media
17,7%
80
MGU
Media Group Ukraine
12,1%
85 advertisers out
of TOP-100 work
with us
IMG 23,8%
Inter Media Group
The leader in TV GRPs in Ukraine.
+380 44 495 77 88
[email protected]
starlightsales.com.ua
11, Pankivska str., 01033, 7th floor, Kyiv, Ukraine
Source: evaluation StarLight Sales, P14-49, 50K+, 01.01.2014-31.12.2014
%
TV SPONSORSHIP
SALES HOUSE
300
projects a year
2012, 2013
Full service: strategy, creative work, production,
placement, analyses
10 years at the market of TV
sponsorship
+380 44 495 77 88
[email protected]
11, Pankivska str., 01033,
7th
starlightbc.com
floor, Kyiv, Ukraine
DIGITAL
SALES HOUSE
12
million of users
96,
+380 44 583 01 96
[email protected]
[email protected]
slds.com.ua
facebook.com/StarLightDigitalSales
11Shevtsova,
Shevtsova,03113,
03113,Kyiv,
Kyiv,Ukraine
Ukraine
Source: Adriver 12/2014
20 sites of TV channels
200 partner sites
(the biggest media holdings and video networks)
30 YouTube channels
100 groups in social media
THE BIGGEST LEGAL
VIDEO NETWORK IN UKRAINE
64
%
+380 44 583 01 96
[email protected]
slds.com.ua
facebook.com/StarLightDigitalSales
1 Shevtsova, 03113, Kyiv, Ukraine
Source: Adriver 12/2014
of the Uanet
in 2015
More than
DIGITAL
DEPARTMENT
More than 3 times increase
of the facty.ictv.ua unique users
2,5
1,5
times
growth of video views
on SLM sites in 2014
More than
times
Sources: gemiusAudience, 2014-12; inner stats
tarLightMedia , 2014 comparing to 2013
growth of unique
users on SLM
sites in 2014
stb.ua is the most visited site among sites
aimed to women
+380 44 583 01 96, ext. 2135,
[email protected]
1 Shevtsova, 03113, Kyiv, Ukraine
COMMERCIAL
PRODUCTION
Commercials prodution, brand integration into TV
In the portfolio are Nutella, Raffaello, Lenovo, Dove,
Lipton, Rexona, Pampers, AVON, Nescafe.
Click to watch showreel
+380 44 501 98 98 (1238),
+380 50 443 71 22
[email protected]
facebook.com/StarLightCP
1 Shevtsova, 03113, Kyiv, Ukraine
FILM AND TV
PRODUCTION
2014
the year of start:
our first series were
aired
‘Emergency Room’ series (adaptation of the American
ER). Sketch comedy
‘When we are at home’
+380 44 581 67 46,
[email protected]
slf.kiev.ua
facebook.com/StarLightFilmsKiev
1 Shevtsova, 03113, Kyiv, Ukraine
HUMOR
GENRES
2014 was a year of the first
sketch comedy ‘When
we are at home’
+380 44 501 98 98, ex. 2100
[email protected]
vaverka.com.ua
1 Shevtsova, 03113, Kyiv, Ukraine
RENT
EQUIOMENT FOR SHOOTING
600
positions in
catalogue
10’000 units of modern equipment including remote
broadcast television studio for 18 cameras, more than
80 HD-cameras and time-freeze set
+380 44 581 67 41,
[email protected]
facebook.com/StarlightRental
slr.kiev.ua
1 Shevtsova, 03113, Kyiv, Ukraine
SCENERY SET
DESIGN, PRODUCTION, SET
More than
100
BIG projects
in 2013-2014
The biggest full service Ukrainian company for scenery
set for TV shows, concerts, exhibitions and other
events.
Click to watch showreel
+380 44 581 67 40, ex. 2084
[email protected]
facebook.com/StarLightScenery
slsc.com.ua
1 Shevtsova, 03113, Kyiv, Ukraine
AND OTHER
The group invests its TV advertising inventory to
perspective brands or high-growth entrepreneurial
companies.
Off-air project of the STB channel – independent system of
quality and safety control for food products by EU
standards.
Antipiracy movement. In 2014 StarLight Digital found
220’000 illegal copies of the group’s video, 83% out of
them are removed.
35 sites stopped placing pirate copies of SLM video, 30
out of them became partners of our video network.
1
+380 44 354 35 45,
[email protected]
starlightmedia.ua
facebook.com/StarLightMedia
25 Turgenevska, 6th floor
01054, Kyiv, Ukraine
№
the leader of
Ukrainian TV
2015