information and registration details

1st Annual Pride Travel Marketplace
July 2nd & 3rd, 2011
Toronto Pride: Join us
Toronto, Canada
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Come join us in Toronto to celebrate Pride and Diversity at the 1st Annual Pride Travel Marketplace taking place
July 2nd & 3rd. Be part of the largest Pride festival in the world.
An estimated 1.2 million visitors are expected to attend this years’ Pride events. The festival is referred to as a “Canadian
Institution” by The Globe and Mail and the most diverse arts and cultural festival in Canada.
According to a recent Travel Study conducted by the Canadian Gay and Lesbian Chamber of Commerce, the GLBT
market segment (Gay, Lesbian, Bi-Sexual and Trans-gendered) travel 3 to 4 times yearly and have a higher disposable
income than other consumer segment. They generate an estimated yearly spend of 9.4 billion dollars in travel related
products and services in Canada.
For full details on Toronto Pride please visit: www.pridetoronto.com
Pride Travel Marketplace: Celebrate Diversity & B PROUD
Pride Toronto festivities include a street marketplace in the heart of Toronto’s gay village and surrounding area.
Exhibitor booths line the streets selling and promoting various businesses. This year there will be a special section on
Wellesley Street, a prime location is dedicated to the travel industry....The Pride Travel Marketplace. We are offering you
the option of having your staff man your booth or if you prefer, we will provide staffing for you.
This is an excellent opportunity to reach the GLBT community and tap into a market segment that clearly loves to travel
and spend their money.
Event
Details
Event
Details
Dates: July 2nd & 3rd, 2011
Location: Wellesley Street (East of Wellesley Subway Station), Toronto
Times: Saturday 12pm – 12am & Sunday 12pm – 11pm
Exhibitor Package Inclusions:
Booth: 10’L x 10”W with power
Site: Tented Booth with skirted table, 2 chairs and table signage
Print Exposure: Logo recognition in the following GLBT print publications: Xtra
Newspaper, IN Toronto Magazine, FAB Magazine and Ultimate Pride Guide
Online Exposure: Pride Toronto Website, Proud FM Website , Facebook and Twitter
E-Blast: IGLTA (International Gay and Lesbian Travel Association) & Travel Trade
Cost: $2,950.00CAD Non-staffed
(Applicable tax HST not included)
or with staff: $3,950.00CAD
IGLTA members discount: $200
Note: Booth cost can be shared by a maximum of two organizations
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Promotion: The word is OUT –
C
us everywhere
The Pride Travel Marketplace will be promoted in various GLBT print publications and online, where your company
logo will be featured as a participating exhibitor. A customized social media campaign will also be launched to assure our
Travel Marketplace is well visited during the weekend.
Xtra Newspaper: Toronto’s main GLBT newspaper with a
circulation of 40,000 copies reaching 76,000 readers’
bi-weekly. Full Page AD June 16th Issue and June 30th
Issue
Online: www.xtra.ca has 105,000 visitors monthly with 30%
return visits at least once a month. A two week banner AD
will run on www.xtra.ca (June 20 – July 3) highlighting Pride
Travel Marketplace details.
FAB Magazine: Toronto’s main GLBT scene magazine of
events and news with a circulation of 25,000 copies
reaching 45,000 readers bi-weekly. A full Page AD Pride
Issue Release June 22nd.
Online: Two week banner AD on www.fabmagazine.com
(June 20 – July 03) featuring Pride Travel Marketplace
details.
IN Toronto Magazine: Toronto’s GLBT magazine with a
circulation of 30,000 copies reaching 60,000 readers
monthly. 1 Full Page AD June Issue.
Online: www.intorontomag.com gets 55,000
visitors monthly. Banner AD month of June
promoting Pride Travel Marketplace details.
Pride Guide 2011: Special Pride edition will feature all the
events, maps and will showcase participating businesses
supporting the gay and lesbian community. This guide is
distributed with every copy of Xtra Magazine in the weeks
leading up to Pride. Full Page AD Quantity: 45,000 featuring
Pride Travel Marketplace.
Pride Toronto Website: Full details on Pride Travel
Marketplace and exhibitor recognition will be featured on
www.pridetoronto.com/travelmarketplace.
Social Media Campaign: Dedicated synchronized event
pages on Twitter and Facebook with 2-3 Tweets/Updates
Daily for 28 Days Prior to Event. On the days of, person
onsite will photograph and tweet out real-time updates.
Proud FM 103.9: The first North American exclusive radio
station for the gay and lesbian market, located in Toronto. An
estimated 80,000 daily listener’s tune in for current events
and promotions. Liner ads planned during Pride Week
promoting Pride Travel Marketplace.
Great Optional Opportunity
Customized sponsorship opportunities are available upon request to further have your organization/company
represented at this marketplace. We have negotiated preferred rates with all GLBT media for our exhibitors wanting
additional exposure for their company. MORE booth space is also available upon request.
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Sign Up
Exhibitor Registration:
Contact Name: ___________________________________
Organization or Company: __________________________
City: ___________________________________________
Country: ________________________________________
Phone: _________________________________________
E-Mail: _________________________________________
Title: _________________________________________ Address: ______________________________________
Province/State: _________________________________
Postal/Zip Code: ________________________________
Fax: __________________________________________
Website: ______________________________________ Deadline: April 15, 2011
Important:
Upon registration a more detailed exhibitor package will be provided with payment details. Note: A minimum number of
exhibitor participation is required to ensure that we meet terms and conditions with Pride Toronto. You will be notified in
writing of the acceptance of your registration once the Travel Marketplace logistics have been approved.
Send registration form confirmation to:
Armando Mendonça, Sales & Marketing Director, Diversity Division
E-Mail: [email protected]
VoX International Inc.
2 Bloor Street West, Suite 2601
Toronto, Ontario M4W 3E2
Phone: 416 935 1896 ext 234
Fax: 416.935.0939
www.voxtm.ca
Proud Member of
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