Connect Feb2010

EDITOR’S VOICE
RECENT PROJECTS AT PRASAD GROUP
Exactly 40 years ago 'KHILONA'
produced by Prasad Productions, was
not only a super hit Silver jubilee film but
also a critically acclaimed film for its
polishness and poignancy. The winning
streak continued film after film and it did
not stop with films alone. Whatever
enterprises were started by Prasad
Productions or Infrastructures created by
Prasad Group flourished and set
standards.
Nowadays every company worth its salt
talks of a Written Mission Statement for
its growth, direction and a Vision for the
future. It is an accepted fact that an
organization cannot succeed without this.
Then without such a written vision, how
we achieved this is a natural question
every one tends to ask.
Our founder, a great visionary, has
defined this in his own unique way,
through his favorite medium, the
innumerable films he directed or
produced. His unwritten Vision Statement
that came through his films clearly for us
to follow is "TO PROVIDE CLEAN AND
WHOLESOME ENTERTAINMENT FOR
THE WHOLE FAMILY".
And he is not deviate from this self set
norm throughout his life and career. It is
an undeniable fact that the success of
every infrastructure Prasad Group was
achieved is by subconsciously following
the basic principle enshrined in those few
words, unwritten, unuttered, but
embedded in every one of us in its own
way. Perhaps this is the secret of his
vision percolating down the pyramid to
grass root levels. Like a sponge every
one of us from top to bottom absorbed
his principles. The power of the Man and
the power of the Medium are well
illustrated in his checkered life. That he
is perhaps a good case subject for
modern day Business Schools is, in my
opinion, no exaggeration.
S.SIVARAMAN,
Editor
NAGIREDDY - CHAKRAPANI NATIONAL FILM AWARD TO RAMESH PRASAD
Mr.Ramesh Prasad was awarded the prestigious
“Nagireddy & Chakrapani - Andhra Pradesh State
National Award” for the year 2008 for his contribution to
the growth of the Film industry. He received the award
from Mr.Rosaiah, Hon’ble Chief Minister of Andhra
Pradesh, on 16th March 2010 at a grand function held in
Hyderabad.
From Left to Right : Smt. Vijaya Nirmala (Actor, Producer & Director),
Smt. Jamuna (Actor), Smt. Banda Karthika Reddy (Mayor of Greater
Hyderabad Municipal Corporation), A. Ramesh Prasad,
Smt. Geeta Reddy (Minister for I&PR, Cinematography, FDC & Tourism,
Culture, Archaeology, Museums, Archives,
Mr. Rosaiah ( Hon’ble Chief Minister for Andhra Pradesh),
Sri. G. Krishna ( Actor, Producer & Director),
Sri. D. Ramanaidu (Producer), Sri. G. Adhisheshagiri Rao (Producer)
More picutres on Page 3...
L.V.PRASAD FILM & TV ACADEMY STUDENTS FELICITATION
For any film school the greatest moment of joy is to see the recognition received
by the works done by its students. For an academy which is just about 3 batches
old, it is overwhelming to note that it must have got over a hundred awards and
certificates by now from juries from all over India and Abroad. “Of course, the
world has become a better place for short filmmakers today with so many film
festivals opening up for short films and especially for student’s films. In fact it
gives us great pride to be acknowledged as the 5th best film schools in the
world by Reelshow International, the biggest internet portal for student films”
says K.Hariharan, Director, L.V.Prasad Film & TV Academy.
The Academy organized a function in Chennai to honor eleven graduates whose
diploma films have won or participated in some of the major international film
festivals of the world. Veteran Director and Cinematographer Balu Mahendra,
Actor Nasser and Cinematographer Manoj Paramahamsa (of Vinnai Thaandi
Varuvaya and Eeram fame) were the chief guests and had generous words of
praise for the students and the academy.
From L To R, (Standing) R.S.Prasanna, Mugil Chandran,
Tanveer-ud-din-mir, V.Ramanathan, V.Rohin
(Sitting) K.Hariharan, Nasser, Balu Mahendra,
Manoj Paramahamsa
V. Rohin’s film ‘Nanba’ won the Conseil General Prize at the prestigious Cerge Pontoise Film Festival in Paris.
“The Postman” a film by Manohar has been selected in the competition section at 39th International Student Film Festival sehsüchte, April, 2010
in Potsdam-Babelsberg.
Short Battle Royale, a competition of Asian film schools held at LYON, France, voted L.V.Prasad Film & TV Academy as the second Best Film
School in Asia for the year 2009.
“Nanum Oru Penn” directed by V.Ramanathan was selected for the National Panorama Section of IFFI held on Dec 2009.
“Denouement” directed by Shweta Neetin Korde won the Jury award for the best short film in the Indian International Youth Festival 2009.
Nanum Oru Penn by V. Ramanathan, The Postman by Manohar, Anaganaga Oka Nenu by Phani Mandala, The Dark Chocolates by Manjunathan
were selected in the Human Rights category in the PRAKRITI ’2010, March, 2010 at Jodhpur.
‘And She Flies’ is in competition for the golden prize at Camerimage.
“NANBA” directed by V. Rohin has been selected as the Second Best short fiction film at International Student film festival of Cergy-Pontoise Paris
which carried a prize money of 1500 Euros.
“Apratheekshitham” directed by Parthan Mohan has been honored in Student competition section in Mumbai International film festival.
“PENN VESHAM” directed by R.S.Prasanna has been selected as the Second Best short fiction film by the Jury of the Reel show international film
festival.
“THE POSTMAN “directed by Bana Manohar has been selected in the competition section of International Short Film Festival for students in
Pontoise, France in April, 2010.
ARTICLE – 19 a film festival & competition organized by Manipal Institute of Communication had “And she flies” walk away with the Best
Short Fiction Film.
CUT.IN, a festival organised by Center for Media and Cultural Studies, TATA School of Social Sciences had 2 documentaries. Caca Cola & Ini Oru
Vidhi Seivom in the competition section.
Short film “And She Flies” directed by Mr.Mugil Chandran was selected for screening in the competition section of Mumbai International Film
Festival 2010 & also selected for the prestigious “Plus Camerimage” Festival in Lodz, Poland which was the sole entry from Asia.
At Film Saaz 2010, a film festival organized by Aligarh Muslim University film
Club, films by students of L.V.Prasad Academy bagged the following awards:
¾ Best Cinematography Tanveer-ud-din-mir, for Mob Anthem
¾ Best Dialogues-Sathyaki Roy, for Beyond Boundaries
¾ Best Music Video - The Dream
¾ Best Director - Shiva Shankar Rao, for Beyond Boundaries
¾ Best Documentary - Manjunathan, for Dark Chocolates
The 4th International short film festival organized by DBICA with Department
of Information & Broadcasting, Govt. of Tamilnadu has selected 3 of the
films for screening namely:
¾ And She Flies by Mugil Chandran.
¾ For-hire by S.Aravind
¾ The Dark Chocolates by S.Manjunathan.
Mise-en-Scene, a film festival organized by Indraprastha College for Women,
New Delhi saw 4 films sweeping majority of the awards.
¾ “And She Flies” was judged the 2nd best short film
¾ “The Postman” was judged the Best long fiction Film & won the
award for the best cinematography
¾ “Sadda Chennai” was judged the best short non-fiction film
¾ “Caca Cola” a mocu-mentary found a special mention from the jury
For the 2nd year in succession Prasad academy has been voted to the fifth
place in the 10 best film schools around the world for 2009 on the online- Reel
Show International Film Festival.
NAGIREDDY - CHAKRAPANI AWARD
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PRASADS - HYDERABAD’s PRIDE
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1. Mr.Ramesh Prasad receiving the Nagireddy - Chakrapani National Film
Award Certificate from Mr.Rosaiah, Hon’ble Chief Minister of Andhra
Pradesh.
2. Mr. Vasiraju Prakasam (Sr. Journalist & Press Correspondent , National
Awardee by President of India) congratulating Mr.Ramesh Prasad for
the Award.
3. A crew from N-TV Television Channel interviewed Mr.Ramesh Prasad
and congratulated him for winning the Award.
1.
BIG 92.7 FM organized a Cooking Competition at PRASADS Mall on
9th May 2010 on the eve of Mother’s day. Children had to indentify
their Mother’s dish correctly by tasting it. (In the picture) Contestants
preparing dishes.
2.
Siddhartha, India’s youngest drummer tasted the dish and identified
his mother Mrs.Vidya’s dish correctly.
3.
Singer Sunitha with her daughter at the competition, judged the ‘Tastiest
Dish’.
4.
Child Artist Geetika tasting the dishes to identify the one prepared by
her mother Mrs.Jyotsna at the event.
5.
Singer Sunitha and her daughter Shreya giving a prize to the winner,
who rightly identified the dish prepared by her mother.
6.
Actor Rana was at PRASADS on 18th February 2010 for a press meet
on the release of his film ‘Leader’.
7.
Actor Venkatesh and Producer Ramanaidu also attended the press
meet of the film ‘Leader’
8.
The new Suzuki Intruder was displayed at PRASADS on 6th March
2010.
9.
‘Iron Man 2’ was released at PRASADS IMAX with great fanfare.
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MEDICAL CAMP AT PRASAD FILM LABS, HYDERABAD
Prasad Film Laboratories, Hyderabad conducted a Medical camp in the lab campus on 17th April 2010 for the employees.
Around 300 employees benefited from the camp conducted by Care Hospital which included a team of Doctors comprising a
General Physician, Cardiologist, Orthopedic and Dietician.
NASSCOM ROAD SHOW, KERALA
NASSCOM and IT Kerala (a Kerala Government
Initiative) organized a Road Show on Animation,
VFX and Gaming in Kerala spanning Calicut,
Thirssur, Kochi, Kottayam, Quilon and Trivandrum
to promote various IT Park Projects across Kerala
and the growth of the IT Sector in general. Image
& ICAT were the knowledge partners and Mohan
Krishnan - Corporate Communications, Prasad
Group was one of the speakers in the Animation
and VFX category. The show was organized
between 21st April and 27th April.
KODAK WORKSHOP
Kodak and Prasad Film Labs jointly
conducted a workshop for assistant
cinematographers, technicians and
new cinematography enthusiasts on
30th April 2010 at the Kodak Auditorium in Chennai. The main focus of
the workshop was on lighting techniques, new products and services
related to film. M/s. Amuthavanan of Kodak, K.R.Subramaniam, Sivaraman
and Arun Kumar Bose of Prasad Film Labs addressed the gathering and
clarified many technical points related to both film and digital aspects.
RAYS & HUES ACADEMY
Rays & Hues, Thrissur held
the annual convocation for
the Animation & VFX
students on 22nd April 2010.
Mohan Krishnan, Head –
Corporate Communications,
Prasad Group was the Chief
Guest.
NATURE’S REMEDY - OLIVE OIL
Used for cardiovascular diseases, high blood cholesterol, ear aches,
constipation, stomach upset, dry skin and stretch marks
Nutritionally, olive oil contains 120 calories and 14 grams of fat per tablespoon; however, the fat
is mostly monounsaturated, which has a beneficial effect on blood cholesterol levels and is
easily digested. In countries where olive oil plays an important role in diets, such as Greece,
Italy and Spain, there is a low incidence of cardiovascular diseases. The mild vegetable mucilage in olive oil also protects the body's digestive tract. Ancient civilizations used olive oil, well to help heal wounds. Today olive oil is prized as a moisturizer and skin remedy.
Therapeutic Effect: Taken internally, olive oil stimulates metabolism, promotes digestion and
lubricates mucous membranes. It can also be applied externally to treat dry skin.
To lower blood cholesterol levels: The monounsaturated fatty acids in olive oil help lower LDL ("bad") cholesterol levels without
affecting HDL ("good") cholesterol or triglyceride levels. To lower your cholesterol, at least 15% of your daily calories should come
from monounsaturated fatty acids. Whenever possible, use olive oil in place of butter or other vegetable oils in cooking, in
preparing dressings for salads or vegetables and in making sandwiches.
Reference : The Complete
Guide to Natural Healing,
IMP Inc.
To prevent hair loss: Massage your scalp with olive oil every evening for eight days. Let the treatment work overnight: washout in
the morning.
To moisturize skin: Apply daily to dry spots or stretch marks.
PRASAD GROUP IN THE MEDIA
BRADLEY UNIVERSITY VISIT
ARENA ANIMATION ACADEMY VISIT
Three batches of students from Arena Animation Academy,
Chennai visited Prasad facilities in the month of March
2010. The detailed tour took them through the entire post
production pipeline. The faculty included M/s. Ponnaiyan,
Pasungodi (Prasad Film Labs), Kumar (Film Edit), Louis
Babu, Kathir (Audio).
A group of 20 members of the executive management program from
the Bradley University, Peoria, Illinois, USA visited Prasad facilites
in Chennai on 13th March 2010 as part of an ongoing arrangement
to acquaint its students on the business scenario in India. An
interactive session on various technology related points was followed
by a tour of the facility.
Students from Teynampet Center
GUJARAT UNIVERSITY STUDENTS VISIT
A group of 15 students from Centre for Development Communication
- Gujarat University visited Prasad Facilites in Hyderabad on 22nd
March 2010 to gain on overview of the feature film post production.
The detailed facility tour for the students was handled by M/s. Sai
Kumar (Maintenance department) and CH.T Srinivas (Outdoor unit).
Students from Annanagar Center
Students from Kilpauk Center
BABY NEWS
Rekha,Supervisor - Box Office, Prasad Media Corporation Ltd., Hyderabad was blessed with a baby girl on 2nd February 2010
Ramu, Associate - Box office, Prasad Media Corporation Ltd., Hyderabad was blessed with a baby boy on February 2010
Swapnil Chalke, Prasad Film Labs, Mumbai was blessed with a baby boy on 17th February 2010
K.Nagarjuna Reddy, Sr. Systems Administrator, Prasad Film Labs, Hyderabad was blessed with baby boy on 22nd March 2010
Sony Antony, Head - Scanning and Recording Department, Prasad EFX, Mumbai was blessed with a baby boy on 26th March 2010
S. Pasungodi, Supervisor - Grading Dept., Prasad Film Labs, Chennai was blessed with a baby girl on 26th March 2010
Naresh Gajula, Prasad Film Labs, Mumbai was blessed with a baby boy on 3rd April 2010
WELCOME TO PRASAD GROUP
CONGRATULATIONS
Prasad Film Labs, Mumbai
Meghraj Churmure, Trainee – Chemist
Bhupendra Mall, Trainee – Chemist
Adrian Moraes, Business Development Executive
PRASAD FILM LABS, CHENNAI
S. Raja – Maintenance Dept., has completed 25 years of service
T. Senthil Kumar – Driver,Client Service Dept., has completed 25 years of service
V. Ramaswamy – Receiving & Delivery Dept., has completed 25 years of service
M.R. Sridhar – Stores Dept., has completed 25 years of service
B. Gopalakrishnan – Maintenance Dept., has completed 25 years of service
T.K. Selvam – Positive Checking Dept., has completed 25 years of service
R. Arivazhagan – Printing Dept., has completed 25 years of service
S. Mohan – Projection Dept., has completed 15 years of service.
Prasad Media Corporation Ltd., Hyderabad
P Sai Kumar, Associate - Concessions
T Tirupathi Reddy, Associate - Fun Factory
G Narsing, Associate - Fun Factory
Ch Ravi Kumar, Associate - Concessions
K Swapna Kumari, Associate - Fun Factory
G Aparna, Associate - Fun Factory
S Praveen Kumar, Associate - Concessions
D Amith Patel, Associate - Fun Factory
B Viswadhama, Associate - Concessions
Y Swetha, Associate - Fun Factory
G Neeraja, Associate - Fun Factory
V Mallikarjun, Associate - Concessions
B Sashidhar Goud, Associate - Concessions
C.Akhilesh, Associate - Concessions
K Jagadeeshwar, Painter - Maintenance
A Pramod, Associate - Concessions
E Shiva Shanker, Associate - Fun Factory
K.Vikram, Associate - Fun Factory
Prasad Video Digital, Chennai
Venkateswaran. V - Technician, Film Scanning
Umasankar. P - Manager, Content Acquisition & Business
Development, Digital Cinema Services
Chidambaram. M - Jr. Technician, Digital Cinema Services
Sudhagaran. D - Technician, Film Scanning
PRASAD VIDEO DIGITAL, CHENNAI
R.Meera - Member, Sub-Title has completed 10 years of service
A.Paneerselvam - Theatre Asst, Audio has completed 10 years of service
K.R.Anand - Section Head, Sub-Title has completed 10 years of service
S.Soundararajan - Electrician has completed 10 years of service
G.Shivakumar, Audio Engineer has completed 15 years of service
Yamuna Rajpandi - Member, Edit has completed 15 years of service
M.S.Jeyasudha, Audio Engineer has completed 15 years of service
T.Sivakumar - Technician, Telecine has completed 15 years of service
RETIREMENT
A. Joseph – General Dept. of Prasad Film Labs, Chennai was
superannuated from service on 09th April 2010 after 32 years of
service.
HEARTY WISHES FOR A BLISSFUL MARRIED LIFE
M. Babu, Admin Dept, Prasad Film Labs, Chennai married R. N. Dhanalakshmi on 25th February 2010
Amol Shinde, Prasad Film Labs, Mumbai married Rupali Rakshe on 04th March 2010
Deepak Sakpal, Prasad Film Labs, Mumbai married Disha Shinde on 22nd March 2010
K Narsing Rao, Associate - Concessions, Prasad Media Corporation Ltd., Hyderabad married Sunitha on 8th April 2010.
Ch. Jeevan Kumar, Asst. Sound Recordist, Prasad Film Labs, Hyderabad married Reevathi on 10th April 2010
Rajesh Kumar R, Chemist, Prasad Film Labs,Trivandrum married Veena on 18th April 2010
CHILDREN’S CORNER
Master Sujith R J , IIIrd Standard, S/o. Jayakumari S,
Accounts, Prasad Film Labs,, Trivandrum
Miss. Megha Murali. P, VI Standard,
D/o Preetha V R, Admin, Prasad Film Labs, Trivandrum
Miss. Shajini. K, UKG,
D/o V. Kathiravan, Sound Engineer, Dolby,
Prasad Video Digital, Chennai
Miss.Kushi Saran, Nursery Class., D/o. Navin Saran,
Line Producer - CG and VFX , Prasad EFX, Mumbai
WOMEN’S DAY CELEBRATIONS
Yet another March 8th
and the most envied day
(by the men of course)
of the year dawns
brightly. It is the
Woman’s Day and the
men go into hiding as
they fear the charm that
oozes out and the
wallets running dry! A
day the Woman, as a
wife, mother, colleague,
friend, sister demand a
lot more attention, love and affection and memories that last forever………..
The Woman’s Day in Prasad was put together at a break neck speed with
games and events that motivated the young and the old alike to participate.
Newcomers Sindhu and Parvathy at EFX were the centre of attraction and as
a practice, elaborate introductions were given by both with a little bit of prodding
from the ‘old members’ in the crowd.
‘Mother and Child’ is a favorite theme for a lot of activities but here the mother
was a child …… blowing balloons, bursting them, falling into a single file, playing
and singing like never before and after.
The
most
awaited
refreshments, sponsored
by Holy Smoke and the lovely cake with fresh cream from the Kitchens of
Red Bamboo had all the women forget about their ‘ weighty ‘ problems and
go for a big slice.
I often wondered why all this frenzy stops beyond the 24 hours of the 8th of
March, but later realized that if it wasn't for the Woman's DAY, the attention
she gets is not focused. HURRAH for the Woman and for the Day in her
name. Viva La Femme...
JAYA VASANT, EFX - CHENNAI
‘POSITIVE ATTITUDE’ TRAINING PROGRAM
A training program on ‘Positive Attitude’ was conducted by
Mr.Martin Robert, Manager - Training of EFX on 9th March 2010.
All supervisors and workmen from the Developing, Negative
Checking, Grading, Chemical and Maintenance departments
of Prasad Film Labs, Chennai attended this program and
benefited.
“It is not the strongest of the species that survive, not the most intelligent, but the one most
responsive to change”
Charles Darwin
58, Arunachalam Road, Saligramam, Chennai - 600 093.
Phone : + 91 44 23760092, 23761174, Fax : + 91 44 23761551
www.prasadgroup.org
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The next issue of CONNECT covering
the months of May, June & July 2010
will be published in August 2010.
Please email your articles (before 15th
July 2010), news (before 30th July
2010) and suggestions to
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