September 2015 - Art World News

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Art World News
SEPTEMB ER 2015
THE INDEPENDENT NEWS SOURCE
ART BRAND STUDIOS
ADDS ZAC KINKADE AND
MARJOLEIN BASTIN
Art Brand Studios, parent
company of The Thomas
Kinkade Company, has
added two artists. It is publishing the work of Zachary
Thomas Kinkade, nephew
of the late Thomas Kinkade;
and has formed a licensing
partnership with Marjolein
Bastin to publish open
edition prints in addition to
licensed product. Page 14.
ARNOT GALLERY OPENS
NEW CHAPTER
Arnot Gallery has reopened
on West 55th Street in
Manhattan and redirected
its focus to become an online gallery with viewing at
the new showroom by appointment only. Page 20.
TECH CONNECTION:
OPTIMIZING SEO
In this month’s Tech
Connection, Doug Spinn
describes how galleries
and frameshops can make
their websites jump to the
top in Web searches, and
how to find technical assistance to achieve this. He
notes, “Your website basically lives and dies by the
search engines... they help
people find you who don’t
know exactly what they are
looking for.” Page 26.
EYVIND EARLE’S
LEGACY HONORED
Eyvind Earle, the late artist,
illustrator, and designer,
whose work continues to be
influential today, has been
honored with a Disney
Legends Award. Page 10.
Principle Gallery, Charleston, SC, marking 21 years in business.
THE ART OF BALANCING THE
BIG HIT WITH A LONG RUN
With the onset of the Internet, where popular, older inventory
can remain catalogued indefinitely and available for purchase,
art and framing suppliers and retailers can find new opportunity. In this new Long Tail world, sales per item won’t be great,
but the cumulative total can be significant. The product that
proves to have staying power cannot be predicted. But it
allows for more chances to be taken that may lead to more
opportunities for expansion of scious, notes the importance
popular images and moulding of this emerging trend. “The
designs. It is the reverse of Long Tail world has given us
the old 80-20 rule where 80% the chance to take more
of sales come from 20% risks, and to try imagery that
of the products offered. we think will only appeal to
George Leeson, owner of San specialty markets,” he says.
continued on page 10
Francisco-based Image Con-
QUOTE OF THE MONTH:
“It is nice to know that our staple
items continue to deliver each
year, but we believe that innovation is the key to continued
success.”
Corinne Ferrara, page 32.
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VOLUME XX
ISSUE 8
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHERS
Page 8
FRAMING
Page 22
TECH CONNECTION
Page 26
CALENDAR
Page 32
WHAT’S HOT IN
OPEN EDITION
Page 34
OPEN EDITION PRINTS
Page 36
CLASSIFIEDS
Page 37
P. Buckley Moss
Dealer Meeting
DE Focusing on
Gallery Support
New Plans for
PPFA Unveiled
P. Buckley Moss Galleries recently held its dealer training
meeting in Waynesboro, VA,
at the P. Buckley Moss Barn,
featuring social media training
and a workshop.
DE Fine Art offers galleries a
wide array of educational and
promotional materials because it believes that these
elements are essential for fine
art sales.
Plans for the PPFA include
new websites, raising awareness of custom framing, increasing membership, and
developing programs to help
individual chapters.
Page 16
Page 18
Page 22
Tech Connection:
Tru Vue’s Business
Consultation Contest Website and SEO
What’s Hot in
Open Editions
Tru Vue launches its second
Retail Boot Camp, as part of
a series of giveaways that
provide independent frameshop owners with the opportunity for one-on-one support.
Industry insider Doug Spinn,
founder of Spinnsoft, presents insights into search
engine ‘experts,’ search engine optimization (SEO), and
website marketing.
What’s Hot in Open Editions
features a variety of the latest
best selling open edition
prints, some available as
POD, from publishers, and includes contact information.
Page 24
Page 26
Page 34
AD INDEX
Page 38
Artwork featured is
“ Lily Cove” by John
Powell, oil on canvas
measuring 14 1/2 by 12
inches. For details, visit
John Powell Fine Art,
Santa Ynez, CA, at: www.
johnpowellfineart.com.
ART WORLD NEWS
PAGE 5
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IN OUR OPINION
REQUIREMENT:
TO BETTER WHAT
CONSUMERS
ALREADY HAVE
people are largely content
with what they have.
ith the fall selling
season now upon
us, the urgency
that accompanies the final
months of the year has arrived. It is the time to organize, strategize, and execute
plans with high energy and
peak efficiency.
For selling art and framing, it goes beyond typical
retail selling. It requires
communicating the special
nature of art and custom
framing in a way that transcends the selling of traditional consumer goods.
W
As broad base retail estimates peg this year’s figures
to modestly improve over
last year’s, the art and framing industry has a greater
hope, based on YTD sales,
to out-pace the three-and-ahalf percent gain that analysts see for retail.
The electronics and art
and framing sectors share
a similar challenge while
courting sales. They have to
stimulate consumer demand
while acknowledging that
Perhaps victims of their
own earlier successes,
these marketers need to
solicit customers with unprecedented fervor.
The goal is to create a retail experience that is so
much more than a transaction. In every way, the selling
process should communicate the uniqueness, value,
and personalization that
gives the customer a sense
of pride that dwarfs what
they may already have on
their walls.
A RT W ORLD N EWS
Editor in Chief
Managing Editor
Production Manager
Editor at Large
Columnists
Sarah Seamark
[email protected]
Koleen Kaffan
[email protected]
Sue Bonaventura
Jo Yanow-Schwartz
Todd Bingham
[email protected]
Barney Davey
[email protected]
Joshua Kaufman
[email protected]
Co ntributing Writers
Publisher
Greg Perkins
Cristi Smith
Zella Hannum
John Haffey
[email protected]
Associate Publisher
Brooks Male
Information Technologist
Joe Gardella
Editorial Advisory Board
John Haffey
Publisher
Phillip Gevik, Gallery Phillip, Toronto, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Jeff Jaffe, POP International Galleries, New York
Heidi Leigh, AFA, SoHo, NY
Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 900-0225
[email protected]
Brooks Male, Associate Publisher
Phone (203) 854-8566
Fax (203) 900-0225
Art World News (Volume XX, Number 8) ISSN 1525 1772 is published 10 times a year
by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues
e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year
you are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PAGE 6
ART WORLD NEWS
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ARTISTS & PUBLISHERS
John Powell at Beacon Fine Arts
Deljou Art Group Debuts Rica Belna
Beacon Fine Arts
Gallery in Redbank,
NJ, is hosting a solo
show for John Powell
in the fall, and the
artist will be in attendance Friday and Saturday evening, November 6 and 7. John
and his wife Wendy
spent the summer in
Maine which is the in- “Cabin Autumn” by John Powell, oil,
spiration for several 12 by 10 inches, $2,300, framed.
of his new paintings.
“John always takes many photographs in Maine and paints
them throughout the year. He loves the natural visual beauty
of Maine as much as I do; it is our second home and very
close to our hearts,”she says. Powell’s originals sell for $1,300
to $14,500 and his giclées in editions of 40–65, for $350–$850.
His work is represented by John Powell Fine Art, Santa Ynez,
CA. Visit: www.johnpowellfineart.com or call (805) 686-4221.
For Beacon Fine Arts Gallery, contact Dave Griswold at (732)
936-0888 or: www.beaconfineartsgallery.com.
Deljou
Art
Group of Atlanta
introduces Rica
Belna, and is
making her
photographic
work available
as print-ondemand.
Belna, who
began work- “Space Warp” by Rica Belna is available as
ing with pho- print-on-demand from Deljou Art Group.
tography at a
young age while living in Berlin, uses DSLR and medium format cameras because the opportunity to aesthetically affect
and control the quality of her work right away is very important to her. It provides great possibilities and capabilities in
her creation of large format artworks, some as much as 75
feet long, many of which have been installed in five-star hotels and office buildings, as well as wellness resorts. Visit:
www.deljouprintondemand.com or call (800) 237-4638.
Renzo & Reines in Museum Exhibit
The sculpture of Ira Reines and
Renzo, whose work is represented
by Masterpiece Publishing and
Winn Slavin Fine Art was selected
for a group exhibition at the Southern Nevada Museum of Art in
Las Vegas. The exhibit, entitled
“Sacred Interconnections: Modern
Spirituality in Contemporary Art,”
was scheduled for the month of August, and continued longer due to
popular demand. The vernissage included formal presentations on the
exhibition theme by Daniel Winn,
Masterpiece Publishing CEO and
Winn Slavin Fine Art collection curator. Shown is Renzo’s newly released bronze sculpture edition,
“The Nature of Restraint.” For
further information, visit the company’s website located at: www.
winnslavin.com/contact.
PAGE 8
Renzo’s “The Nature of
Restraint,” 76 by 15 by
22 inches, bronze edition of 25, retail price
beginning at $32,800.
Tony Capparelli Exhibit at Gallery FIT
Tony Capparelli, the
Oradel, NJ
sports artist
who is also
an adjunct
assistant
professor at
the Fashion
Institute of
Technology “Lasting a Lifetime” by Tony Capparelli dein New York picts the moment of Mark Messier’s Stanley
City, will be Cup-winning goal in game 7 vs. the Vancouh o n o r e d ver Canucks. The open edition giclée on
with a solo paper, 33 1/2 by 21 inches, retails for $350.
show
at
Gallery FIT, November 3–December 12, with the opening
reception, November 5. Entitled “Tony Capparelli’s Art of
Sport,” the show will illustrate the many mediums in which
the artist works, and will include his oil paintings, watercolors, charcoal and pastels, as well as a 3-D holographic
image. Capparelli’s originals sell for $1,700 to $50,000.
Visit: www.tonycapp.com or call (201) 501-8642.
ART WORLD NEWS
JayJohansenFA-SEP15_Layout 1 9/24/15 1:04 PM Page 1
Introducing the oil on canvas work of
figurative realist painter
JAY JOHANSEN
Mujer Matadora
54 by 36 inches
Grace
48 by 32 inches
“After painting a variety of interesting subjects, I approached a
homeless person on the streets of San Francisco and was deeply
affected. Encountering this man ignited thoughts and feelings
about my work that had previously eluded me. I was moved.
Genuinely inspired. It was at that moment I knew I would
paint people and pursue figurative realism.”
~ Jay Johansen
831.233.1166 www.JohansenFineArt.com
Seeking Gallery Representation.
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EYVIND EARLE’S LEGACY
HONORED WITH
DISNEY LEGENDS AWARD
MAKING THE MOST OF THE LONG TAIL
continued from page 1
“It also allows older, musty
inventory that would have
been dead years ago, to still
sell—in drips, but consistently. In this way,
the Long Tail
world has given
us more stability.”
ANAHEIM, CA—A crowd of
over 7,000 gathered for the
2015 Disney Legends
Awards ceremony when the
late Eyvind Earle’s daughter
Kristin Thompson received a
Disney Legends bronze sculpture on behalf of her father,
the artist, illustrator, and designer best known for his work
on Sleeping Beauty, for which
he contributed significantly to
the production design, including styling, background, and
color. Ioan Szasz, CEO,
Eyvind Earle Publishing, Monterey, CA, exclusive representative of Eyvind Earle’s
artwork, was also in attendance at the event held during
the recent D23 Expo 2015 at
Anaheim Convention Center.
Eyvind Earle (1916-2000),
called Walt Disney Studios
home for nearly a decade of
his career, and in animation
art circles, his work is
renowned, revered, and still
influential today. He returned
to full-time painting in 1966,
producing watercolors, oils,
sculptures, drawings, and
scratchboards, as well as serigraphs later on. His work
continues to grace galleries
worldwide and is in the collections of a number of museums. Shown is “Two Wild
Horses,” a serigraph in an
edition of 200 ($9,000).
Eyvind Earle’s serigraphs
range from $300 to $12,000
and his paintings from $3,000
to $150,000. For information,
visit: www.eyvindearle.com or
call (831) 372-4023.
PAGE 10
in East Rutherford, NJ, has
seen many changes in the
open editions market over
the years, but still sees the
importance of the 80-20
customizing images to different sizes on paper or canvas.
We do still publish for stock,
but we do not do that for our
entire line. We would be
swimming in inventory and go
out of business if we did.”
Mr. Fader says that POD has
allowed him to bring in new
images with less risk. “We
do have a good number of
images that we wouldn’t necessarily put on the shelves
alongside the newest releases, but have a consistent
life online that provides
steady sales. Our best images are still what drive our
sales—whether it’s stock or
custom. We still are able to
maintain sales from the entire
line as a whole. They work
together.”
Gary Levine,
owner of Roaring
Brook Art Company, Tarrytown,
NY, agrees. “I
personally love
when we hit a
home run with
one
particular
image or look, but
we try to create a
line based on a Image Conscious’ “Boundless in Bloom”
broad range of by Duy Huynh is a top seller for the comlooks that have pany with longevity. The image measures
crossover appeal 26 by 26 inches and retails for $32.
Since much of the open
to a variety of
edition market can be specucustomers. That said, the Rule. “Even though our busi- lative with no guarantees, Mr.
majority of our sales do come ness has changed dramati- Fader stresses the imporfrom items that have cally as a publisher over the tance of hitting all bases to
longevity, with that occa- 60 years that my family has cast a wider net. “We have
sional ‘out of the ballpark’ been in the business, the always tried to have a diverse
image.” Mr.
collection with lots of
Levine notes
imagery because we
that offering a
know they all can’t be
variety can exgreat sellers. The Long
pand the posTail images allow us
sibilities of the
to experience less
Long
Tail.
volatility in our sales
“We look to
year-to-year while alcreate
as
lowing us to take some
much of a
chances.”
broad base of
images
as
From the perspecpossible, so
tive of custom framing,
that our revDoug
Rozenboom,
enue is gener- Roaring Brook Art Company’s “Old World Map” by
senior vice president
ated from a Cynthia Coulter continues to be a best seller for the of global merchandisvariety of ac- company, as does the artist.
ing and product develcounts. This
opment at Larson-Juhl,
helps us avoid being in a sit- Long Tail still helps to dictate Norcross, GA, says that
uation where we are only sell- sales,” he says.
moulding design and trends
ing a few images that could
also experience the Long Tail.
easily go away when trends
“Everything we used to do “The 20% of our products
change.”
five years ago has changed. that drive 80% of the framing
In the past we printed and sales describes items that,
Jon Fader, president of sold stock. Today it is more
continued on page 12
Galaxy of Graphics, located about print-on-demand and
ART WORLD NEWS
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GLOBAL FINE ART
AUCTION MARKET
DOWN, BUT U.S. SOARS
NEW YORK—The U.S. fine
art auction market experienced significant growth during both the first and second
quarters of this year, despite
the fact that the global market
was down 6% in the same
period, according to findings
from artnet, an online platform for auctions and private
sales. The U.S. witnessed an
increase of 19% in value sold,
with a strong upswing in Q2
of 21%. As a result, the U.S.
ranked first in terms of sales
at $3.4 billion—42% of the
total global market. The U.K,
France, Germany, and particularly China, contracted.
Overall, the supply of lots in
the first half of 2015 was
more limited than in the prior
year, with 17% fewer artworks
making it to the auction block.
Demand was also slightly
down, as was the sell-through
rate worldwide. In all, in the
first half of the year, 141,200
fine art lots were sold, totalling $8.1 billion (down from
$8.6 billion in 2014). The top
10 artists at auction earned
over $2.0 billion, and comprised 23.3% of the total market by value. Picasso topped
the list, bolstered by the sale
of “Les Femmes d’Alger” (version “O”) for $179 million, with
over $441 million in auction
sales; Monet was in second
spot with $289 million, followed by Warhol with $288
million. Of note, the May
auction season in New York
marked the first time that a
single auction house, namely
Christie’s, achieved over
$1 billion in sales.
After the U.S., the top four
markets were: the U.K.,
$2.0 billion; China, $1.5 billion; France, $318 million; and
Germany, $125 million. For
more, visit: www.artnet.com.
PAGE 12
THE LONG TAIL
continued from page 10
for us to take risks, but delivering consistent quality and
service always is the most
important. We need to be
good at all areas of the busi-
for the most part, have not
changed much over the past
number of years,” he
says. “There are, however, many variables to
that question that need to
be answered, which are:
measuring total feet sold
or measuring total dollars
sold? Generally, if we
measure by feet, those
products tend to be more
basic with very broad
appeal to customers and
consumers and therefore
more purchases. If we
measure by dollar sales,
then there is more difference in products that
tend to be new, more The newly launched Hudson line
style-driven, and fit into from Larson-Juhl incorporates
a broad design aesthetic attributes of previous lines that
that people want in their have exhibited longevity.
home. I would say that
Larson-Juhl’s
customers ness so that customers trust
(shop owners) and their our new products. We are
customers (consumers) are also not a company to ‘throw
much more knowledgeable ideas against the wall and
about design trends today see what sticks.’ Our rebecause of information ac- search is so dynamic with
cessible on the Web.”
customers in mind that we
But predicting LarsonJuhl’s customers’ needs is
no easy feat and that is
where having a wide variety
comes into play. “Our goal is
to supply products that our
customers want to buy from
Larson-Juhl,” he says. “To
do that, we spend a lot of
time with them. Framers are
also very different, and that’s
a fun part of this industry. The
products are custom and the
people who use our products
are custom. So, each has
their own 80–20 rule based
on their country, region, clientele, and neighborhood. Our
job is to never assume that
everyone is the same.”
Looking to the framing
community also helps in
product development. “Having a strong 20% helps pay
and Frame Expo each January) to its design team.
Corinne Ferrara, director
of marketing for Framerica,
Yaphank, NY, notes “The
80–20 rule still exists, but
largely because designers
tend to migrate toward the
same look—particularly for
hospitality and healthcare,”
she says. “On the retail
side, the spread is closer to
70–30 because individual
consumers tend to broaden
the range. New launches
are inevitably more targeted
and successful than in years
past with the less-successful
items on the wall, simply
there to ‘round out the line.’
That is how the industry has
always operated.”
Framers do look for quality
and design-driven moulding,
and often, that is what provides a business with a Long
Tail item. “The best designs
are instant classics with staying power,” Ms. Ferrara continues. “That’s always what
we shoot for. We have seen
items that were short-term
and extremely trend-specific but the art and framing industry tends to offer
a longer life cycle.” Research is the key. “Trend
spotting is far more
scientific. With the information available today—
including market analysis
and metrics covering
multiple industries—it’s
far more beneficial and
Framerica’s Stainless, created
realistic to target trends
more than a decade ago, has been that are virtually guaranamong the company’s most sucteed to be well-received,”
cessful finishes.
she says. “Our customers know that we put
actually ask for their help in the work in ahead of time
making decisions on which so they are far more willing
products we launch.”
to add items to their respective line offerings.”
As part of this commitment, Larson-Juhl has added
At the Brownwood, TXthe past three winners of based Wall Moulding, owner
its Design Star competition
continued on page 30
(held at the West Coast Art
ART WORLD NEWS
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URBAN EXPOSITIONS
ACQUIRES HAMPTONS
EXPO GROUP UNDER
NEW PARTNERSHIP
WITH CLARION EVENTS
ATLANTA—Show management company Urban Expositions has acquired New
York-based Hamptons Expo
Group, founder and producer
of ArtAspen, ArtHamptons,
Houston Fine Art Fair, and
Palm Springs Fine Art Fair.
Just the day before, Urban
Expositions announced that
U.K.-based international show
organizer Clarion Events,
producer of over 200 events
in 20 countries, has become
a majority partner in the company. Clarion’s portfolio includes five art and antiques
shows, including the Olympia
International Art & Antiques
Fair in London.
Discussing the acquisition of
the Hamptons Expo Group,
Doug Miller, president and
CEO of Urban Expositions,
says, “This takes the number
of shows under Urban’s control to 40, and we are actively
seeking more opportunities.
We are excited to further expand our art and design portfolio, which has been our goal
since the acquisition of SOFA
in 2013.”
Simon Kimble, chairman of
Clarion Events, observes,
“We have long believed companies that are looking to sell
their businesses, either in part
or whole, want to transact
with a buyer who has the
same ethos as them and/or
can provide a recognizable
growth opportunity. “We
clearly would like to continue
this approach and look forward to making more acquisitions with Urban in the U.S.”
For Hamptons Expo Group,
visit: www.hegshows.net;
for Clarion Events, go to:
www.clarionevents.com.
PAGE 14
ART BRAND STUDIOS ADDS TWO ARTISTS
Art Brand Studios, parent “Noah’s Ark,” shown below. the company and serves as
company of The Thomas It is the first release in a se- Chief Creative Officer of the
Kinkade Company, has ries of four paintings depict- Thomas Kinkade Studios.
added two new artists to its ing well-known Bible stories. “While Zac’s artistic style is
portfolio. It will be publishing Several of Zac’s original different than my brother’s,
the work of Zachary Thomas black-and-white sketches Zac was very much influKinkade, nephew of the late have already sold for up to enced by him, and has
Thomas
Kinkade
adopted many of
and son of Patrick
the techniques he
Kinkade; and has
learned during his
formed a licensing
studies with Thom.
partnership
with
Zac believes that
Marjolein
Bastin
‘high art’ in pencil
and will be publishand paint should
ing open edition
both evoke emoprints in addition to
tion in, and tell a
licensed product.
story to, the viewer.
Through her art and
We are very exwords, Bastin offers
cited to share his
people a simple rework with the
minder to pause “Noah’s Ark” by Zachary Thomas Kinkade is
world.”
and enjoy nature published by Art Brand Studios as a canvas print
and allow it to be a in four editions and two sizes: 18 by 12 and 27
In addition to her
source of serenity, by 18 inches, retailing for $600 to $2,900, unpartnership
with
energy, and healing. framed. The prints are also available framed.
Hallmark
Cards,
Marjolein Bastin
Early this year, The $10,000, and the company contributes to a leading
Thomas Kinkade Company has had strong interest women’s magazine in the
announced a change in own- among collectors for pub- Netherlands, as well as a vaership from the Kinkade Fam- lished limited edition works. riety of product partners in
ily Trust to Art Brand Studios, John Hasting, president of Europe and North America.
an affiliated entity of
Marjolein has also writNextPoint Capital, a
ten and illustrated chilLos Angeles-based
dren’s books featuring
private equity firm.
the endearing Vera the
The managing partMouse character, which
ner of NextPoint
she created.
Capital, Mark Mickelson, has a longMr. Hasting says,
term
relationship
“Our entire team is exwith the Kinkade
cited about the future of
family
and
the
Art Brand Studios as
Thomas
Kinkade
we look forward to
brand. He had also
working with Marjolein
previously been an Artwork by Marjolein Bastin.
Bastin and her family.
investor in the comThis partnership will
pany. Art Brand Studios pub- Art Brand Studios, says, help us share her beautiful
lishes the work of Thomas “Zac is a very talented works with even more fans.”
Kinkade and Thomas Kin- young artist. Our collectors Kristen Barthelman, director
kade Studios. Its expansion are excited to see new talent of licensing, notes that the
plans include partnerships coming from the Kinkade company shared Bastin’s
with exceptional talent while family, and have been look- artwork with many of its top
leveraging its roster of licen- ing forward to having access longstanding licensing partsees and network of galleries. to his artwork.”
ners at the Licensing Expo
in June. “So many were imThe first limited edition
Zac’s father, Patrick
continued on page 22
print from Zac Kinkade is Kinkade, is also involved in
ART WORLD NEWS
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TODD BINGHAM OFFERS
ONLINE AND PHONE
CONFERENCING
SALES TRAINING
SAN DIEGO, CA—Todd
Bingham, columnist for Art
World News for nearly two
decades, offers a program
of sales training for the art
gallery business that is
unique to the industry.
He also offers online and
telephone conferencing sales
training sessions.
“There are no sales training
programs that are created
solely for the retail art gallery,”
observes Mr. Bingham. “Sure
you can buy books on how to
sell a widget and how to
create a hot sheet for coldcalling, but none of those
things address the nuances
of selling a work of fine art.”
Beginning in 1985, Mr. Bingham began developing a
system that teaches the
salesperson to present
works of art in a compelling
way—from identifying the
customer, to identifying the
art, to the close of the sale.
All of these three precepts,
he says, definitely increase
the bottom line. Says Mr.
Bingham, “Having beautiful
art and a lovely space in
which to hang it is not
enough.”
His eight books on the topic
of sales training for art galleries, along with audio CDs
and digital downloads, have
been used by galleries in
18 different countries. They
include A Manual for Art
Sales, Painting the Picture
–Creating the Art Sales Presentation, and The Yes Train.
For information on his sales
training and to learn more
about his books, visit: www.
toddbinghamfineart.com or
phone (760) 806-7699.
PAGE 16
P. BUCKLEY MOSS’ DEALER MEETING
P. Buckley Moss Galleries
Mark Moore, owner of dealer meetings since 1989
Ltd., publisher of the artwork Framecraft in Warrenton, and found that while he does
of Pat Buckley Moss, re- VA, has attended around have a Facebook page
cently held its dealer seven Moss dealer meet- and website, he could be
training meetdoing much
ing in Waynesmore to drive
boro, VA, at
people to his
the P. Buckley
business.
Moss
Barn,
featuring social
“Social
media training
media is defiand a worknitely an area
shop, as well
that I needed
as a chance to
to work on,”
see Pat’s new
he said. “I
releases. Four- P. Buckley Moss’ “Season of Change” is a giclée on paper did not unteen authorized in an edition of 250, available in two sizes.
derstand the
dealers from
importance
Ohio, Georgia, Pennsylva- ings over the years and al- of being as available as
nia, Indiana, Illinois, and ways looks forward to possible to people online,
Virginia attended.
learning how he can better however they find us,
his business. “Ms. Bereket whether it’s via Facebook
Maria Bereket, a social educated us on how to use or Pinterest or Instagram.
media trainer at Design Bear social media in our business I didn’t actually know how
Marketing in Seal Beach, and how we can reach out those forms of social media
CA, spoke to the group to new audiences with it,” could help us. Now I see
about marketing to the he said. “The meetings the benefits of casting a
changing art buyer through also help by giving us new wide net.” Mr. Watson also
various forms of social ideas and how we can noted that he looks forward
media, such as Facebook, collaborate with Moss Port- to seeing, not only Pat herTwitter, and Gooself, but also the
gle+. She talked
people of Moss
about the imporPortfolio, and his
tance of selling
fellow dealers. “It
to Millennials and
really has become
how they are
like a family.”
changing the retail
landscape
During the meetbecause they reing, new artwork was
quire a lot more
also debuted. “What
information upis nice is that we,
front before makas a dealer group,
ing a purchase.
have a say into
which images the
Ms. Bereket “Beauty on the Row” is a new giclée on paper in an company
should
said that social edition of 250, measuring 30 by 20 inches.
print,” Mr. Watson
media should be
said. “It’s nice to be
used as a catalyst to direct folio. It really is important able to contribute to the
buyers to the gallery’s web- that we all get together process and that our opinion
site where their attention because you walk away with matters.”
can be more concentrated a renewed sense of exciteand focused. She also ment. Sharing ideas is also
For further information,
worked one-on-one with a plus.”
phone P. Buckley Moss Galeach dealer to review their
leries Ltd., located in Mathwebsites and social media
Barry Watson, owner of ews, VA, at (800) 430-1320
accounts to give them rec- The Framery in Marietta, or go to the website at:
ommendations.
GA, has been attending the www.pbuckleymoss.com.
ART WORLD NEWS
*Ad Template-revised_Layout 1 5/26/15 5:28 PM Page 1
SEPT15-news-DE-K_Layout 1 9/25/15 12:37 PM Page 1
SPENDING BY AFFLUENTS
IN SPECIALTY RETAIL
SECTOR IMPROVING
STEVENS, PA—A recent survey shows that affluent shoppers are turning away from
general merchandise retailers
in favor of more specialized
shopping experiences.
Among the specialty retailing
sectors that are benefitting
from their more generous
spending are galleries and
custom framing stores, as
well as personal care, beauty,
optical, and wine stores, according to the latest survey
from Unity Marketing. It
shows that while affluents,
with an average income of
$258,700, spent 0.4% less
overall shopping in general
merchandise stores, they
picked up the pace of spending in specialty retail by 9.4%
from 2014 to 2015.
Also new from Unity Marketing is a survey showing the
importance of gift-giving as
a year-round opportunity.
Research shows that the
Holiday buying season is
not what it once was, and that
yearly retail sales, quarter-toquarter, are flattening out.
“The retailer’s chance to sell
to the gift giver isn’t an endof-the-year opportunity any
longer, but one that extends
throughout the entire year,”
says Pam Danziger, founder
of Unity Marketing, producer
of consumer insights for marketers targeting the affluent
consumer segment.
She has just released a Gifting Study 2015, containing
the results of a survey of
1,649 gift customers with an
average income of $97,900.
Also included is an in-depth
section devoted to how gifters
use the Internet.
For more information on both
of the surveys, visit: www.
unitymarketingonline.com.
PAGE 18
DE FOCUSING ON GALLERY SUPPORT
DE Fine Art of Atwas first realized by
lanta actively repSorolla, and is characterresents over 30
ized by the use of loose
international and
brushwork, radiant lumiAmerican artists,
nosity, and bold colors
and feels that
that enhance the beauty
the development
of Spain. Mr. Harris oband distribution of
serves, “The Valencian
Tradition will act as a usethorough educaful tool with which galleries
tional and promocan guide and educate
tional materials is
their clients about the hisessential for fine Examples of books that DE has published,
including books on Alvar Sunol, Alfredo
toric and contemporary imart sales.
Navarro, Eustaquio Segrelles, Javier Mulio, pact of the work, as well as
promote the sale of future
DE uses a vari- Monika Meunier, and Giner Bueno.
ety of materials
that delve into an artist’s
DE has pubbackground and artistic influ- lished over 15
ences to further educate the books on key
public and the gallery staff. artists within their
Galleries can use these ma- portfolio and is in
terials to provide basic infor- the process of fimation about an artist as nalizing a book
well as educate their clients entitled The Vaabout an artist’s style, tech- lencian Tradition:
nique, and influences. Often, Joaquín Sorolla,
an artist’s biography, includ- Giner Bueno &
ing their education and Eustaquio Segwhich Examples of catalogues and brochures,
experience, can reinforce the relles,
the in various formats and styles. DE Fine
value of his, or her, works of compares
art in the eyes of a collector works of Spanish Art also offers galleries artist cards, a
or potential buyer. “We de- I m p r e s s i o n i s t 4- by 9-inch card with images of the
velop marketing materials for Joaquín Sorolla to artist’s works on the front with a brief
all our artists as a way to as- the contemporary biography on the back of each card.
sist galleries legitimize and works of Giner
promote the works and ele- Bueno and Eustaquio Seg- works by Bueno and Segvate the prestige of the artist relles. Bueno and Segrelles relles.” DE, he says, has experienced that
to their clients,”
education prosays Robert Harvides the arsenal
ris, who founded
that changes adDE Fine Art over
mirers into col30 years ago.
lectors and via
Through the use
informative and
of artist cards, exwell-thought-out
tensive biogramarketing matephies, brochures,
rials, galleries
catalogues, and
can
increase
books, DE protheir sales and fivides
galleries
nancial success.
with the tools
to educate the
To reach DE
public and make
Fine Art, call
sales. The client, Giner Bueno’s “Reparando las Redes (Repairing the
(770) 300-9733
in turn, has some- Nets),” oil on canvas, 63 by 44 inches ($42,500).
or visit the comthing that authenticates the prominence and have evolved their art from pany’s website located at:
“The Valencian Tradition” www.de-fineart.com.
value of what they collect.
ART WORLD NEWS
*Ad Template-revised_Layout 1 5/26/15 5:12 PM Page 1
SEPT15-news-ArnotGallery-KSK_Layout 1 9/25/15 12:21 PM Page 1
JONATHAN MANDELL
INTRODUCES CERAMIC
PORTRAITS OF PETS
NARBERTH, PA—Jonathan
Mandell, a fine art tile artist
who works in ceramic, is now
doing pet portrait commissions for dogs, cats, and even
a praying mantis. “The client
provides photos, and in a
layer above the photo, using
Photoshop, I create my ‘mosaic’ drawing for approval.”
From there, he makes the
actual portrait, working with
ceramic tile and hand-blown
glass shards, as well as a
range of semi-precious
stones, minerals, and shells
to add to the richness of the
mosaic surface. Shown is
“Mastiff Portrait,” a wallmounted panel, 32 by 32 by 2
inches, made using ceramic
tile and petrified wood
($5,000). Mandell’s mosaics
can be seen in museums and
corporate offices. Contact
Jonathan Mandell Designs at
(610) 668-9909 or visit:
www.jonathanmandell.com.
BOSTON INTERNATIONAL
FINE ART SHOW RUNS
OCTOBER 22–25
BOSTON—More than 40 galleries featuring historic, modern, and contemporary fine
art are participating in the
19th annual Boston
International Fine Art Show
produced by Fusco & Four/
Ventures at the Cyclorama.
Visit: www.fineartboston.com
or call (617) 363-0405.
PAGE 20
ARNOT GALLERY OPENS NEW CHAPTER
Arnot Gallery has reopened
its doors on West 55th
Street in Manhattan and, at
the same time, redirected the
focus of its business to become an online gallery with
viewing at the new brick-andmortar showroom by appointment only. Vicki Arnot, coowner with her husband
Peter, says she believes this
is the future for the art gallery
business—a comprehensive
online presence augmented
by a brick-and-mortar gallery.
focus will be
on contemporary artists
Luigi Rocca,
Malva, Dessapt, and Simonetti,
among others, as well
as deceased
European
artists.
past flat files
that are on
wheels, as well
as crates on
wheels stacked with paintings, not only
offering surface space for
displays but
options
for
changing the
gallery layout.
The gallery’s 20-foot
The gallery
high ceilings
is leaner and
Arnot Gallery was on 57th and
white Vicki and Peter Arnot, with
sharper.
A
Street for 69 years, but walls offer an an extensive display of
number of enmoved because its lease was eclectic set- paintings by Luigi Rocca.
tire artist colnot renewed. Its new location ting for their
lections were
is in the Cirkers Building work. Much of the ambience sold prior to the move, and
which specializes in providing of the old gallery is present, the Arnots gave paintings to
space for art companies. and its nod to the legacy of thrift shops and charities for
Other tenants include online founder Marcus Arnot who auction, including Housing
art companies, an auction opened a gallery in Vienna in Works that offers programs
house, and an
for those living
art foundation.
with and afBut
Arnot
fected by HIVGallery is the
AIDS. Some
first in the buildpaintings were
ing to have an
purchased by
active gallery
doctors to decsetting where
orate children’s
clients will inwards. An exclude dealers,
citing facet of
designers, and
the move was
collectors. Mrs.
that it revealed
Arnot sees the
little treasures,
move as a new
such as miniabeginning and
ture paintings
an opportunity
by the late
to change the
Spanish artist
business model. A view of the gallery featuring Malva’s work, including
Lima Pizarro
“The move was “Field of Poppies” and “Gardens of Wild Flowers.” This
and Christmas
a blessing in photo also shows the discreet entrance to Peter and
cards that are
disguise,” she Vicki Arnot’s office that also serves as a viewing room,
miniature oil
says. “A door below Pol Fried’s painting “Mona Lisa.” Note, also the
paintings made
was opened up display of miniature paintings on flat files to the left.
by deceased
to the future.
Italian
artist
After all, if someone wants a 1863, and his grandson Her- Jean Calogero for Herbert
painting, they usually first bert Arnot, Peter’s father, Arnot. For details on the
search the Internet.” They who opened Arnot Galleries gallery, visit the website locan then visit the gallery to in New York in the 1940s. A cated at: www.arnotart.com;
view the work in person.
portrait of Marcus hangs by to make an appointment,
the entrance to the gallery. contact Vicki Arnot at (212)
The selection of paintings From there, the gallery flows 245-8287 or (917) 570-7910
has also been refined. The toward the viewing room, or e-mail: [email protected].
ART WORLD NEWS
*Ad Template-revised_Layout 1 9/23/15 2:29 PM Page 1
SEPT15-news-PPFA-KS_Layout 1 9/25/15 12:35 PM Page 1
LARSON-JUHL
ANNOUNCES
GARRETT MOULDING
ACQUISITION
NORCROSS, GA—Garrett
Moulding and Larson-Juhl
have announced that Garrett
Moulding has merged into
Larson-Juhl.
Both companies have a long
history of manufacturing hardwood picture frame moulding
in the U.S. Larson-Juhl CEO
Drew Van Pelt says, “We saw
Garrett Moulding’s expertise in
hand-stained hardwoods and
agility in custom designed
mouldings as the perfect opportunity to grow our capabilities in Ashland, WI, and better
serve our customers. We look
forward to working with Tom
and Debbie Bergen to offer
Garrett’s beautiful products to
our custom framers and to
continue their traditions of
product innovation and service
excellence.”
Garrett Moulding has created a
loyal following since 1969 with
high quality, Made in America
mouldings. Co-owners Tom
and Debbie Bergen will join
Larson-Juhl’s business
development team and will
initially focus on ensuring a
smooth transition for Garrett
customers.
“We are grateful to our loyal
customers for helping us build
the Garrett line and we believe
that Larson-Juhl’s industry
leading service and extensive
delivery network make them
the ideal partner for introducing
Garrett hardwoods to more
framers across the country,”
says Tom Bergen.
Garrett Moulding orders were
scheduled to be fulfilled by
Larson-Juhl after August 28.
For more information about
the Garrett Moulding transition
and product availability, visit:
www.larsonjuhl.com.
PAGE 22
NEW PLANS FOR PPFA UNVEILED
New plans for the Professional Picture Framers
Association, now under the
ownership of Monarch Expositions, are in the works. In
an interview with Art World
News, Bruce Gherman and
Deborah Salmon, founders
of Monarch Expositions and
principals of the West Coast
Art & Frame Expo and publishers of Picture Framing
Magazine, detailed some of
the initiatives.
A three-pronged approach
will consist of:
• Raising awareness of custom framing, and driving
consumers into custom
frameshops.
• Increasing membership to
include all facets of the
framing industry.
• Developing programs to
help individual chapters.
At the same time,
Monarch Expositions will
continue to support excellence in custom framing
through education and
guidelines, and through the
PPFA certification program.
A revamped website for
Find a Custom Picture
Framer is due to be launched later in October. The
ppfa.com website is also in
ART BRAND STUDIOS
continued from page 14
the process of a redesign
and upgrade.
The updated Find a Custom Picture Framer website
is being redesigned to more
effectively raise awareness
in consumers of custom
framing and bring them into
frameshops. “It will allow
them to see much more than
just a list of who is a PPFA
member, and what their
certification is,” says Ms.
Salmon. Custom framers
can upload their profile,
videos, and more. It will
also show hours, address,
and Google maps, and be
updatable. “Framers can
reflect what is currently
going on in their shop,” she
explains. Mr. Gherman adds,
“It will be more in line with
how consumers are used to
shopping online.” Additionally, there will be consumerrelated articles on art and
custom picture framing on
the site. As he points out,
the more quality content that
is on the site, the better its
indexing by Google will be.
pressed by her sense of
color, detail, and scenery all
lending itself so well to
licensed product development”.
established an atelier of
painters and trained them to
work in his style and using
his techniques. These artists,
working along with Zac, will
continue to create artwork
under the Thomas Kinkade
Studios brand.
In addition to releasing his
own artwork, Zac will be
assisting in the Thomas
Kinkade Studios as a resident artist. Before his
passing, Thomas Kinkade
The art and collectibles
of Art Brand Studios are
distributed through independent galleries worldwide,
the Thomas Kinkade Galleries, and via strategic rela-
When the ppfa.com website is relaunched later on,
that will be exclusively for
PPFA members. Today
there are approximately
1,100 members and about
18 chapters. Currently the
PPFA membership levels are
being restructured to give
all facets of the industry a
place, whether you own a
business or are an employee. As Mr. Gherman
says, “The employee of
today is likely to be a future
owner.” There is also a move
underway to improve relations between suppliers and
retailers in order that they
may more effectively implement the mutual goal of raising consumer awareness.
PPFA president Robin
Gentry, owner of B&J
Gallery, Bowling Green, KY,
commented on the new ownership and its initiatives saying, “Everyone is extremely
happy. It is a positive change
and bodes well for the future
of the PPFA. It puts us back
in an area with people who
understand picture framers.”
For the past four years, the
PPFA has held its annual convention at the WCAF Expo
and National Conference in
Las Vegas, and will do so
again, January 24–27, 2016.
tionships with more than 70
licensees. A website is under
construction for Art Brand
Studios, where work by Zac
Kinkade, Marjolein Bastin,
and the Thomas Kinkade
Studios will reside. Thomas
Kinkade’s work will remain
at: www.thomaskinkade.com.
In the interim, Zac’s work and
that of the Thomas Kinkade
Studios is also to be found
there, while Bastin’s work is
located at the website:
www.marjoleinbastin.com.
ART WORLD NEWS
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ART WORLD NEWS
PAGE 23
SEPT15-news-TruVue-KSSK_Layout 1 9/25/15 1:31 PM Page 1
DIVE INTO FRAMERICA’S
ALL-NEW LIQUID
YAPHANK, NY—Framerica’s
latest launch has been described as “intense highgloss.” The two-color
collection includes Liquid
Black and Liquid White,
named because the clarity
and surface quality of each
make them appear wet polished. Call (800) 372-6422 or
visit: www.framerica.com.
PRESTO PRESENTS
CONTEMPO
BETHEL, CT—These stylish
Italian mouldings from Presto
Frame & Moulding have a
warm hand-made look. The
flat profile has a layer of textured gesso and a contrasting
lip; and the tall profile, 1 3/4
inches wide, features a 1 1/2inch rabbet and a worn leafed
finish. Call (800) 431-1622 or
visit: www.prestoframe.com.
PAGE 24
WIN A BUSINESS CONSULTATION!
Tru Vue is launching its second Retail Boot Camp, as
part of a series of consultation giveaways that
support the custom
framing industry. A
follow-up to last year’s
Retail Makeover Giveaway, these consultations
focus on specific areas of
the business, offering independent custom frameshop
owners the opportunity for
one-on-one support from industry experts.
The second Retail
Boot Camp will be
a Customized Operations Profitability Consultation with Ken
Baur, Tru Vue Retail
Makeover consultant,
and owner of KB Consulting and Framing
Concepts and Gallery,
Chesterton, IN.
The first Retail Boot
Camp was a Wall Design
and Training Consultation by
Meg Glasgow, Tru Vue Retail Makeover consultant and
owner of The Gallery at Finer
Frames in Eagle, ID.
The winner is David Ping,
owner of The Framer’s
to his suburban Cleveland
market.
“There was an excellent
response to the first Tru Vue
Retail Boot Camp in July.
This tells us that there are
many framers out there looking for assistance in specific
areas of their businesses,
but who do not need the
scope of a full makeover,”
says Jen Gramm, director of
marketing for Tru Vue. By
focusing on smaller-scale
consultations
we can connect
more framers to
the resources
they need to
grow their businesses in ways
that are helpful
to them.”
For full details
on the promotion and to
enter, go to
the website located at: www.
truvue.com.
From October 5 Winner of Tru Vue’s first Retail Boot Camp is
through October 23, Dave Ping, far left, owner of The Framer’s
2015, Tru Vue will ac- Gallery, Brecksville, Ohio, with his wife Christy
cept submissions for who is on his left. Also pictured are gallery manthe contest, asking ager/custom framer Dannette Bereznak, far right,
store owners to ex- and, front row from left, custom framing associTru Vue is a
plain their need for the ates Elisabeth Telep and Valerie Gentner.
manufacturer of
consultation. Entries
high-performwill be judged on need, feasi- Gallery in Brecksville, Ohio. ance glazing products for
bility, and growth potential. David has owned the shop the custom picture framing
The winner will be an- for a year and is looking for- and museum markets, offernounced on November 13.
ward to providing customers ing both UV protection, as
with examples of the kinds well as anti-reflective and
The Customized Opera- of shadowbox work and specialty glazing products
tions Profitability Consulta- upscale designs that appeal for these markets.
tion will include:
• An in-depth analysis by
Ken Baur, who will evalu- FRAMING SCHOOL BOOT CAMPS
ate critical areas for operational improvements and The American Picture Fram- be in Southington, CT; Januset up customized goals ing Academy (APFA) has ary 4–6, 2016, in Rockville,
announced its schedule thr- MD; and January 8–10, in
to achieve success.
• An individualized plan to ough early 2016 for three- Charleston, SC. Boot camps
boost profitability through day boot camps in cities are also scheduled for Atacross the country specializ- lanta, Houston, Dallas, and
operational efficiencies.
• A monthly follow-up by ing in hands-on professional Huntsville, AL. For details on
classes, call the APFA at
phone for six months to picture framing.
(888) 840-9605 or: www.
monitor progress and to
December 7–9, 2015, will pictureframingschool.com.
help ensure goals are met.
ART WORLD NEWS
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ART WORLD NEWS
PAGE 25
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TECH CONNECTION
IF YOU BUILD IT, THEY WILL COME. IF NOT, BRING ON SEO
by Doug Spinn
In our continuing series, we
take a look at search engines, website marketing,
and SEO—Search Engine
Optimization. Enough gallery
owners have asked me what
SEO is to warrant an introductory article on the subject. This is not a detailed
how-to but rather an introduction simply because it is
a hugely complex subject
and I do not consider myself
an expert. Like the medical
field, IT professionals are
mostly specialists in specific
areas. That’s because there
is too much out there for any
one person to know it all
and keep up with everything
in great detail. Keep that in
mind when interviewing all
kinds of technology help for
your gallery.
Your website basically
lives and dies by the search
engines. Unless your goal
is to service only clients who
know your exact Web address, search engines help
people find you who don’t
know exactly what they are
looking for, just like big colorful signs and the Yellow
Pages were used in the past.
But search engines have one
very interesting feature. Unlike the Yellow Pages (where
you needed to be named
AAA Art Gallery to be the
first listing) search engines
arrange entries by relevance
and popularity, so that the
first few entries at the top
would be most useful for the
PAGE 26
user. That left every business scrambling to make
their website number one,
and launched a whole new
profession of “SEO specialists” who make it their job
to get you there.
Second, the SEO expert
will look at your website in
detail to suggest changes to
encourage Google to rank
you at the top of as many of
your keywords as possible.
Remember, you may be indexed by not just one thing
(your name) but by potentially dozens or even hundreds of keywords. You will
not be at the top for all of
Certainly you have been
them, but you should be at
bombarded with e-mails, flyFirst, a true SEO expert the top of your most imporers, and phone calls of offers needs to spend time on tant words and phrases.
to help you to the top. Oddly, working with your business Your SEO will likely mean
many of these people claim to develop the list of Key- changes to your website
to have run across your poor words (or search words and content (the basic informawebsite accidentally while phrases) that is best for your tion) and sometimes the
helping someone else, and particular situation. These design or the placement of
thought you would like their keywords are critical to your the information. Google
help! SEO experts are every- success, and they will not says there about 200 factors
where, but so
in rating your
are SEG exsite. Although
Your website must have plenty of
perts—these
they do not
are “Search
publish this
quality written information about you
Engine Gamlist, there are
and the art in order to get
ers” and they
lots of specuare the ones to
well indexed by Google.
lations on the
avoid. Gamers
Internet as to
will claim to
what this list
have a “secret weapon” to necessarily be the same as contains. Here is a pretty
instantly shoot you to the top the gallery next door. Rush- good one: http://backlinko
of any pile. Be especially ing through this phase is a .com/google-ranking-factors.
wary of low cost offers— mistake—it is how people
SEO for $99 or $250, etc. will find you, and the wrong
So the bottom line is: Do
The methods used to ana- keywords are the same as you need to hire an SEO
lyze your business, and mar- listing your art gallery under specialist, and how do you
ket your website on the the plumbing section of the find a good one? The answer
Internet are very personal Yellow Pages. Having a co- will be different for everyone.
and different for each hesive keyword strategy that If you are able to make webbusiness. Going with a $99 is integrated, page by page, site changes yourself or can
SEO special could actually at 7% to 10% keyword work with your Web develmake your website rank far saturation, as well as in the oper (who may or may not
lower than it does now, proper unique meta tags, can have a lot of knowledge of
because these “specials” go a long way toward giving
often use automated meth- your company the edge.
continued on page 28
ods to game the system on
your behalf. But instead of
finding yourself on page 1,
you may find your first
mention on page 37! Google
recognizes many of these
scams and will punish your
website for using
them. To find a real
SEO expert, start by
deleting all of these
unsolicited offers.
ART WORLD NEWS
Lyrical-SEP15_Layout 1 9/24/15 2:13 PM Page 1
New
Oil on Canvas
Work from
Daniel
Del
Orfano
“A Touch of Red”
40” x 30”
“Bare Rendezvous”
24” x 40”
(631) 651-5899
WWW.LYRICALFINEART.COM
“The Love Letter”
36” x 24”
SEPT15-Dpt-Spinnsoft-pg2-KSK_Layout 1 9/25/15 12:12 PM Page 1
TECH CONNECTION
BRING ON SEO
continued from page 26
SEO) you may be able to
do a number of the items on
the list of 200 factors on
your own. Also remember
that above all, content is the
number one factor. Your
website must have plenty of
quality written information
about you and the art in
order to get well indexed by
Google. Many gallery websites are only a collection of
pictures, and while great
looking, there is not much
there for Google to index.
Solve this problem first before you look for SEO help.
The first thing they will tell
you is to write more text.
Finding a good SEO person or company is a lot
harder. Here are some guidelines:
• Dismiss all super low cost
or automated systems, offers by spam e-mail, etc.
• Watch out for “Link mills”
and other gaming tricks
that promise to get you to
the top with little effort. Although good quality backlinking strategies can work,
manipulative schemes
don’t, and will actually
harm your site, especially
when those links are coming from a low quality domain or link farm. I still
see some advertisements
for them, usually bundled
with some other services.
Google is constantly
evolving to fight this kind
of manipulation, which is
why the rules are evolving.
• Dismiss all “experts” who
PAGE 28
have no track record and
refuse to provide proof of
their work or real company references that you
can check. Do call the references! Obviously they
will only give you happy
ones, but it is important to
know if they actually have
any happy customers.
• Google “SEO professionals” for your area. Do they
show up on top? If they
can’t make themselves
show up on page 1, what
will they do for you? To be
fair, try more than one
handed off to a junior associate with little experience after the contract
was signed.
Here are a couple of links
to learn more about search
engine optimization:
https://moz.com/beginnersguide-to-seo.
One of the leading SEO sites
on the Web.
https://moz.com/beginnersguide-to-seo/myths-andmisconceptions-aboutsearch-engines.
A true SEO expert needs to spend time
working with your business to develop
the list of Keywords that is best for
your particular gallery or frameshop.
search phrase—you will
get different results each
time.
• Your Web developer may
have an SEO reference
for you, but generally the
Web developers themselves are not true experts, although they should
be able to get you at least
part of the way there.
True, SEO experts spend
a lot of time in research
and study of their industry
to become and stay “experts” and have plenty of
work doing SEO only.
• If it is a larger company,
find out and interview the
actual person who will
be handling your account.
I have clients who were
impressed with the company, but were then
googlewebmastercentral.
blogspot.com.
Google’s webmaster blog
about random subjects, but
there is a lot of information
on maximizing your search
results, straight from the
source.
google.com/insidesearch/
howsearchworks/.
Google’s explanation of how
their search engine works.
Some interesting information
here if you take the time to
run through it.
Hopefully this introduction
to SEO has helped to give
some insight to a complex
and mystifying subject. Marketing and advertising have
always been mystifying,
however. You can think of
this along the same lines. In
the past you could always
design print ads and place
them in magazines yourself,
but you would have likely had
better results if you hired a
professional designer to analyze the market and design a
campaign for you.
A good one could get
more return for your money
—it is really the same principle in the digital world.
Doug Spinn founded
Spinnsoft in 1992 and offers
comprehensive gallery management software and digital
art marketing services. He
has written a number of
articles about technology
challenges for art industry
professionals. This article is
part of a series for Art World
News. Future articles will
provide insight into the many
digital marketing-related topics that have many business
owners buzzing with confusion and dread.
Spinnsoft’s seasoned digital
marketing team, which includes Doug Spinn, Roger
Morris, Jeremy D’Arcy, and
Maki Morris, have decades
of corporate and small business marketing experience
with such companies as
Intuit, Symantec, Autodesk,
Nike, and hundreds of art
galleries. Art industry businesses now have the
opportunity to access these
cutting-edge design and
technology services from a
single source.
ART WORLD NEWS
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SEP15-cover-80-20-pg3-K_Layout 1 9/25/15 11:15 AM Page 1
BUSINESS ISSUES
THE LONG TAIL
continued from page 12
Jennifer Williams says that
the Long Tail helps her to
decide on product mix. “The
80–20 Rule is still very evident in our product sales,”
she says. “The rule has not
done much to change how
we purchase products but it
does give us better ideas on
trends, both short-term and
long-term, which helps us
design a variety of looks. The
true challenge is designing a
moulding that is not just a
‘big hitter’ but has longevity
as well.”
Ms. Williams says that offering a mix of designs—
whether they are a big hit or
sell for a long time in smaller
quantities—helps to show a
diverse collection. “For our
business, it serves us better
to discontinue slower moving items on a regular basis.
This allows us to use that
revenue to bring in newer,
fresher looks. Our philosophy is not to rely solely on a
few designs to carry the line.
If we introduce an item and it
isn’t received well, then we
get rid of it and move on to
the next one,” she says.
“Offering trendier looks, as
well as everyday staples, is
a nice balance for our line.”
Norah Lynne Brown provides the perspective of a
gallery owner. She is coowner with her husband
Alan of Gallery One in Mentor, Ohio, in business since
1974, and has witnessed
many fluctuations in the buyPAGE 30
ing habits of her customers.
One thing the Browns have
learned is to never rely on
any one thing to maintain
sales and to always be
evolving.
“Every time we think we
have figured out this business, we find that we are kidding ourselves,” Mrs. Brown
says. “The 80–20 Rule
“We will see people come
back, over and over, with
framing projects,” she says.
“For us, word-of-mouth is
what has led the charge
so we know that what we
are doing is right.” Having
recently moved into a larger,
much more easily accessible
location in town, The Frame
Shop became a destination
for customers looking for
c u s t o m
framing.
“There is
not a specific rule for
us based on
the products
and services
sold,
but
Wall Moulding’s transitional wood moulding, more of a re816, was first introduced in 2007 and has
peat
cusbeen a top seller year after year.
tomer base
that mainworked back when Alan was tains our business.” Part of
in the furniture business what keeps people coming
but the art business con- back is the large amount of
stantly surprises us. Perhaps corner samples on display.
that is what keeps our inter- “We keep a very wide mix
est and makes it fun for us. of samples on the wall,
I think all we can do as from eclectic to traditional, to
merchants is to hitch our show that we can accommowagon to quality and ride date any need.”
whatever wave is breaking
on any given day.” Gallery
Sometimes the 20% can
One has become over the also mean that 20% of the
years, an 18,000-square-foot customer base is repeat
showroom, custom frame fa- business from the same peocility, warehouse, and corpo- ple. Such is the case for
rate office that houses the Margot Dark, co-owner with
gallery, as well as a publish- her husband Andy of Coning entity, Gallery Giclées.
tract Framers Inc. in Cherry
Hill, NJ. She has seen her
At The Frame Shop in business growing as more
Tucker, GA, co-owner Kelly assisted living facilities and
Durham has noticed that for rehabilitation centers open
her, repeat customers are to accommodate the aging
what drive her business. baby boomer population.
While the expansion of
sales is somewhat new, the
art and framing products
sought tend to follow the
same trends and designs.
This allows the Darks to
maintain a solid 80–20.
“Our customers are designers and they tend to get
comfortable with a certain
type of framing design because it helps to blend with
the décor of many of their
clients,” Mrs. Dark says.
“The 80% of sales for us do
tend to be the same 20% of
framing and services. This allows us to refine the product
that we keep in-house with
little waste. It may be that we
know our customer base so
well or that our customers
come to us knowing what we
do best. Either way, it enables us to run our business
and maintain sales.”
Mrs. Dark has seen many
ups and downs in the industry as she and her husband
previously ran a franchise
art and framing retail operation in an area mall. As the
market began to slow in
2001, they decided to concentrate on contract framing
and close their brick-andmortar franchise. Back then,
word-of-mouth was a catalyst to keeping the 80–20
Rule going.
“In the past when we had
the franchise, there was a
core of 20% of images and
framing that sold over and
over again. That would allow
continued on page 32
ART WORLD NEWS
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CALENDAR
October 1–4: Texas Contemporary, George R. Brown
Convention Center, Houston. Produced by Art Market Productions. Visit: www.
txcontemporary.com for further information, or telephone (212) 518-6912.
October 17–22: High
Point Market, High Point,
NC. For information, visit:
www.highpointmarket.org or
call (800) 874-6492.
October 22–25: 19th annual Boston International
Fine Art Show, Cyclorama,
Boston. Fusco & Four/Ventures LLC. Visit: www.fine
artboston.com or call (617)
363-0405.
October 23–26: Art
Toronto, Metro Toronto
Convention Centre, Toronto.
THE LONG TAIL
continued from page 30
us to also have all the outliers to make everyone
happy (as in the Long Tail).
But what we found was that
many people would come in
to buy from us after having
seen something that they
liked in a friend or family
member’s house. That made
sales easy.”
Mrs. Dark also notes that,
as a contract framer, making
repeat orders for the same
moulding, allows them to obtain better discounts with
manufacturers, thus making
for a better bottom line. “Because we are placing orders
PAGE 32
Produced by Informa Canada. Go to: www.arttoronto.
ca or call (800) 663-4173.
October 23–29: The International Fine Art & Antiques
Show, Park Avenue Armory
at 67th St., New York City.
Haughton International Fairs.
For further details, go to:
www.haughton.com.
November 4–8: IFPDA
Print Fair, Park Avenue Armory at 67th St., New York.
International Fine Print Dealers Association. For more information, go to the website:
www.ifpda.org.
November 5–8: Art San
Diego, Balboa Park Activity
Center, San Diego. Produced by Redwood Media
Group. For information, visit:
www.art-sandiego.com or con-
tact Ann Berchtold, show director, at (858) 254-3031 or
Rick Barnett, managing director exhibitions and media
sales, at (831) 747-0112.
Group. For information, visit:
www.spectrum-miami.com
or call Rick Barnett at (831)
747-0112 or Rosana Rader
at (831) 840-4444.
November 5–8: Sofa
Chicago, a fair devoted to
sculpture, object, functional
art, and design, at Navy
Pier, Chicago. Produced by
Urban Expositions. For details, call (800) 563-7632,
www.sofaexpo.com.
December 1–5: Red Dot
Art Fair Miami, 3011 NE 1st
Ave. at the corner of NE
31st St., Midtown, Miami.
Visit: www.reddotfair.com or
call (917) 273-8621.
November 12–16: The
Salon Art + Design, Park
Avenue Armory, New York.
Sanford L. Smith & Associates. For more information,
visit: www.thesalonny.com.
December 2–6: Spectrum
Miami, 3011 NE 1st. Ave. at
NE 30th St., Miami. Produced by Redwood Media
have been able to get
a better price on our
materials.”
Cheryl
Johnson,
owner of Slidell, LAbased Gulf Coast
Framing, says that her
contract framing customers do gravitate towards moulding that
fits into the 20% look
of clean and contemWinter Blossoms II” by Carol Robin- porary, but they also
son, part of a pair of floral open edi- look to her to be on
tion prints from Galaxy of Graphics
top of trends. “I am althat have been a consistent top
ways looking for the
seller. The image sizes are 12 by12 ‘next big thing’ and
($10) and 24 by 24 inches ($30).
that is what my customers have come
for 10,000 feet of moulding, to expect,” she says. “They
rather than 1,000 feet, we know that what I present on
December 1–6: Art
Miami, Art Miami Pavilion,
Wynwood Arts District, Midtown, Miami. Art Miami LLC.
Visit: www.artmiamifair.com
for more details, or call (305)
517-7977.
December 3–6: Art Basel
Miami Beach, Miami Beach
Convention Center, Miami
Beach, FL. For information,
visit: www.artbasel.com.
our sample wall is the newest
alongside what is tried and
true. They also look to us for
the latest in the technology
that I use to create my designs.”
Successfully navigating
the worlds of the 80–20 Rule
and the Long Tail lies in the
ability to focus on products
and services that produce
the best outcome. “It is nice
to know that our staple items
continue to deliver each
year,” Ms. Ferrara concludes, “but we believe that
innovation is the key to continued success.”
Koleen Kaffan is Managing
Editor of Art World News.
ART WORLD NEWS
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ART WORLD NEWS
PAGE 33
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WHAT’S HOT IN OPEN EDITIONS
Watercolor Poppies
Blue Landscape
“Watercolor Poppies Blue Landscape” by Pamela Gladding
measures 36 by 24 inches and
retails for $35. Call Roaring
Brook Art Company Inc., Tarrytown, NY, at (888) 779-9055,
www.roaringbrookart.com.
Here are the
best selling prints
from the month of
August
Muhammad Ali vs.
George Foreman:
Rumble in the Jungle
Renew
“Renew” by Bonnie Mohr measures 16 by
20 inches and retails for $18. For further
information, call Penny Lane Publishing,
located in New Carlisle, Ohio, at (800)
273-5263 or go to the website located at:
www.pennylanepublishing.com.
Lacu I
“Lacu I” by Tania Bello measures
27 by 20 inches and retails for
$50. Also available as a giclée
print in a variety of sizes. Telephone Rosenstiel’s, London, at
(011-44) 207 352 3551 or go to
the website: www.felixr.com.
“Muhammad Ali
vs. George Foreman:
Rumble
in the Jungle,
1974” measures
11 1/2 by 17 1/4
inches and retails
for $10. For further information,
call Bruce Teleky
Inc., Jersey City,
NJ, at (800) 8353539 or go to:
www.teleky.com.
Forsythe Park
Wrigley Field
“Wrigley
Field” by photographer Rob
Arra measures 39 by
13 1/2 inches
and retails for
$29.95. The
image features the 2015 Chicago Cubs. Call Everlasting Images, located
in Cape Neddick, ME, at (800) 937-0987 or go to the company’s website
at: www.robarracollection.com.
PAGE 34
“Forsythe Park” by Winthrope Hiers measures 30 by 24 inches and retails for $32. Also
available as POD on canvas. For more information, telephone Image Conscious, San
Francisco, at (800) 532-2333, or go to:
www.imageconscious.com.
ART WORLD NEWS
SEP15-noe-pg2_Layout 1 9/25/15 12:03 PM Page 1
Rainy Day Rendezvous I
“Rainy Day Rendezvous I” by Ethan Harper
measures 18 by 24 inches and retails for
$55. Call World Art Group in Richmond,
VA, at (804) 213-0600 or visit the website
located at: www.theworldartgroup.com.
Here are the
best selling prints
from the month of
August
Beach Rules
The Sea Sings
“The Sea Sings” by Lanie Loreth measures
24 by 36 inches and retails for $30. Call
SunDance Graphics, Orlando, FL, at (800)
617-5532 or go to the website located at:
www.sdgraphics.com.
Slated Blue II
“Beach
Rules”
by Todd Williams
measures 9 by 18
inches and retails
for $10. Also available as a giclée in
various sizes on
paper or canvas.
For further information,
telephone
Gango Editions, located in Portland,
OR, at (800) 8523662 or go to the
website at: www.
gangoeditions.com.
Thankful
“Slated Blue II” by Katie Pertiet measures
11 by 14 inches and retails for $10.50. For
more details, phone Wild Apple, located in
Woodstock, VT, at (800) 756-8359 or go to
the website at: www.wildapple.com.
Sturgis, South Dakota
“Sturgis,
S o u t h
Dakota” by
Christopher
Gjevre has
an image that
measures 40
by 13 1/2
inches and a retail price of $30. Call Blakeway Worldwide Panoramas Inc.,
located in Minnetonka, MN, at (800) 334-7266 for more information, or go
to the company’s website at: www.panoramas.com.
ART WORLD NEWS
“Thankful” by Linda Woods measures 16
by 16 inches and retails for $20. Telephone
Sagebrush Fine Art, Salt Lake City, Utah,
at (800) 643-7243 for details or visit the
website: www.sagebrushfineart.com.
PAGE 35
SEP15-OE_Layout 1 9/25/15 2:21 PM Page 1
OPEN EDITION PRINTS
SunDance Graphics
“Pier” by
Bill Carson
Photography
Image Size: 36” x 24”
$30
407.240.1091
www.sdgraphics.com
www.sundancegraphics.com
E-MAIL: [email protected]
9580 Delegates Dr.
Orlando, FL 32837
Editions Limited
“View that
Startled Grieg”
by Jeffrey Beauchamp
Image size: 36” x 24”
Retail price: $40
Available as
Print On Demand
on paper and canvas.
800.228.0928
www.editionslimited.com
E-MAIL: [email protected]
4090 Halleck Street, Emeryville, CA 94608
Image Size:
48” x 24”
E-MAIL: [email protected]
2187 NW Reed St., Portland, OR 97210-2104
PAGE 36
Image Size:
24” x 32”
Available as POD
and multiple substrates.
800.532.2333
www.imageconscious.com
Image
Conscious
“Beware of Pit Bulls”
by
Dean Russo
Image Size:
11” x 14”
Available as POD
and multiple substrates.
www.imageconscious.com
Haddad’s
Fine Arts Inc.
“Casa
Blanc II”
by
Jeni Lee
www.gangoeditions.com
“Leaves Falling I”
by
Karin Johannesson
800.532.2333
Gango Editions
800.852.3662
Image
Conscious
“Repose”
by E. Jarvis
Image Size:
26” x 26”
Also available as
a custom size giclée.
800.942.3323
Fax: 714.996.4153
www.haddadsfinearts.com
E-MAIL: [email protected]
3855 E. Mira Loma Ave., Anaheim, CA 92806
ART WORLD NEWS
SEP15-Classified copy_Layout 1 9/25/15 2:13 PM Page 1
CLASSIFIEDS
SERVICES
Fantastic Inventory for Sale
Please call for a list of all works.
Masters, Contemporary, Traditional and more.
Art Source Gallery
Bruno Bruni
"Amor 1981"
Limited Edition Print Lithograph
Size: 30 x 22 in | 76 x 56 cm
Edition: 22/75
Hand Signed
9748 S. Virginia Street
Reno, NV 89511
(775) 828-3525
[email protected]
www.artsourcereno.com
INVENTORY LIQUIDATION
Over 6,000
expertly crafted
maritime prints
ready for fast
volume sale.
View the entire collection at
WWW.MARITIME-PRINTS.COM
860 399 6922
Professional
COST
EFFECTIVE CREATIVE
CATALOGUE PUBLISHING
Wellspring Communications, Inc.,
parent company of Art World News,
presents its Custom Book Publishing
division to offer the trade a complete
line of editorial, design, and printing
options to create elegant hardand soft-bound catalogues and books.
ArtCustom
World
News
Book Publishing
PHONE: 203.854.8566
e-mail: [email protected]
www.artworldnews.com
ART WORLD NEWS
PAGE 37
SEP15-Index_Layout 1 10/1/15 3:34 PM Page 1
ADVERTISERS
COMPANY LISTING
PHONE
PAGE
COMPANY LISTING
PHONE
PAGE
Art encounter ....................................................................31
Michael Godard Fine Art Associates ....................................19
www.artencounter.com
www.michaelgodard.com
702.227.0220
Crescent ..........................................................................17
www.crescentpro.com/couture
888.293.3956
DE Fine Art ........................................................................7
www.de-fineart.com
770.300.9733
Editions Limited..................................................................36
www.editionslimited.com
800.228.0928
702.478.3301
Park West Gallery ..............................................................23
www.parkwestgallery.com
800.521.9654
Parrot Digigraphic Ltd. ..................................................6, 37
www.parrotcolor.com
877.727.7682
Pease Pedestals ................................................................33
www.peasepedestals.com
847.901.4440
Eyvind Earle Publishing LLC ................................................21
www.eyvindearle.com
831.372.4023
Framerica ....................................................................1, 15
www.framerica.com
800.372.6422
Gango Editions..................................................................36
www.gangoeditions.com
800.852.3662
Haddad’s Fine Arts Inc. ......................................................36
www.haddadsfinearts.com
800.942.3323
Image Conscious ........................................................13, 36
www.imageconscious.com
Penny Lane Fine Art & Licensing ..........................................25
www.pennylanepublishing.com
800.273.5263
Progressive Fine Art............................................................11
www.progressivefineart.com
800.487.1273
Spinnsoft ..........................................................................25
www.spinnsoft.com/tools
877.568.0707
SunDance Graphics ..........................................................36
www.sundancegraphics.com
407.240.1091
800.532.2333
Todd Bingham Fine Art ......................................................33
Johansen Fine Art ................................................................9
www.johansenfineart.com
Thomas Kinkade ................................................................23
www.tkopportunities.com
800.366.3733, ext. 3
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
www.toddbinghamfineart.com
760.806.7699
831.233.1166
800.438.5031
Tru Vue Inc. ......................................................................29
www.tru-vue.com
800.621.8339
Wellspring Communications ................................................40
e-mail: [email protected]
203.854.8566
Lyrical Fine Art ..................................................................27
Wild Apple ......................................................................39
www.lyricalfineart.com
www.wildapple.com
631.651.5899
800.756.8359
Max Art Productions LLC ....................................................37
World Art Group ................................................................4
www.maxartpro.com
www.theworldartgroup.com
702.478.3305
804.213.0600
Art World News, (ISSN 1525 1772) Volume XX, Number 8, is published 10 times a year by Wellspring Communications, Inc.,
PO Box 129, Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10.
Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.
PAGE 38
ART WORLD NEWS
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