HERE - NTS MediaOnline
Transcription
HERE - NTS MediaOnline
The Talent Side Of TMC/TSBC Next October, a partnership of individuals who are all passionate about the News/Talk/ Sports radio industry will present the 2011 Talk Media Conference & Talk Show Boot Camp. Our gathering at the Hilton Dallas Lincoln Centre, October 27th-29th, will feature content targeting the full spectrum of Talk media pros -- from programmers, managers and news professionals, to producers, digital content specialists and on-air talents. The DON ANTHONY guy charged with developing our program for current and future Talk talents is longtime industry veteran Don Anthony. Head drill sergeant at his own annual Morning Show Boot Camp, and publisher of the monthly Morning Mouth magazine and e-publication Jockline Daily, Don first established the Talk Show Boot Camp in his hometown of Atlanta back in 2009, joining forces with NTS MediaOnline to create TMC/TSBC, a marriage of both conferences held for the first time last year in Los Angeles. Fresh off his latest MSBC event in Miami, we caught up with the TalentMasters head honcho to get his take on just why he’s so convinced that TMC/ TSBC 2011 is a “must attend” event for both veteran and rookie Talk talents. Since so many morning shows across the country are essentially “talk” shows on music stations, what sort of vibe were you getting from attendees at this year’s Morning Show Boot Camp? They know the talent pool is getting smaller, not larger, and only the best will survive. They look at hosts like Ryan Seacrest, Elvis Duran, July 1, 2011 Rush Limbaugh, Glenn Beck, Sean Hannity and others, and what they see are people who have taken control of their destiny. For many on the FM music side who are required to play a certain number of songs, or who don’t have full control over their websites, branding etc., they’re concerned with how that plays into their future. They’re team players, but they want to be more in control of their total act. As for those who don’t play music, they’re tired of not being considered Talk personalities. It’s like, if they’re not talking politics, they’re not actually talking. That perception really needs to change. In a matter of years, most of radio will likely be one form of Talk or another, so then what? With the writing on the wall, a lot of music-based personality shows are preparing themselves for life on the radio without music. Obviously a glutton for punishment after just completing MSBC, you’re about to wade in to preparing for our joint event next October. Tell us what you think the marriage of our two conferences has produced. For Talk talent, programmers or aspiring talkers, there has to be forums where they can learn how to improve their craft, maximize their social media skills, learn the ins-and-outs of syndication, network with other personalities and programmers, and how to cross over into Talk. For our supporting advertisers, the ‘two events under one roof’ concept gives them not only the ability to market their products and services, but also offers more potential customers to talk with. So for everyone involved, there’s a return on investment. What are some of the talent-focused topics you hope to address and conversations you hope to stimulate at TMC/TSBC? Talent and programmers are most interested in finding ways to improve ©2011 NTS MediaOnline ™ — All rights reserved. To subscribe visit www.ntsmediaonline.com (continued on page 3) NTS MediaOnline Weekly July 1, 2011 Page 2 EMERGING TALK MEDIA PERSON-TO-PERSON BlogTalkRadio debuts its new, browser-based studio that will enable the online Talk radio site’s hosts to more efficiently produce and promote Internet radio programs. The company reports the streamlined interface simplifies the process of hosting an Internet radio show or podcast for both first time users and tech-savvy, online radio veterans. BlogTalkRadio boasts delivery of some 45,000 hours per month of content created by “citizen broadcasters.” Learn more HERE… GET BREAKING NEWS alerts by following us on TWITTER, or “friend” us on FACEBOOK. Find one-click links to both at www.NTSMediaOnline.com. Thirteen year NFL veteran Eric Davis joins KBWF/San Francisco as the 2-6pm weekday host on the Entercom FM Sports/Talker. Meanwhile, former KXTG/Portland host John Lund also joins KBWF, where he’ll assume middays on the new Bay Area Sports outlet … Congrats to Emmis Communications head honcho Jeff Smulyan on being honored by the Indiana Broadcasters Association with the group’s Lifetime Achievement Award. The Hoosier State broadcaster will receive the trophy at ceremonies scheduled for October 6th … A tip of the old ‘touk’ to Toronto’s “680 News” VP/GM and Rogers Broadcasting VP of Radio News Programming, John Hinnen, as the RTDNA/Canada awards him this year’s prestigious President’s Award … Local Mile High City media power couple Chuck Bonniwell and Julie Hayden are named as hosts of KOA/Denver’s Colorado Weekend, airing Saturdays from 6-9am … Kudos to KNX/Los Angeles on winning four Southern California Journalism Awards for editorial excellence from the Los Angeles Press Club … WNEW/New York radio icon, William B. Williams, is inducted posthumously into the NY State Broadcasters Hall of Fame. NETWORK/SYNDICATION NOTES Dial Global syndicated talker Clark Howard joins the lineup at WREL/ Lexington, VA (which also adds DG’s Michael Smerconish and Neal Boortz), WNIS/Norfolk, WLBY/Saline, MI (Ann Arbor) and KGWA/ Enid, OK. Meanwhile, KTTH/Seattle picks up DG’s Jill On Money, as does WLAD/Danbury, CT, WLBE/Leesburg, FL, WMGG/Dunedin, FL (Tampa-St. Pete), and WZAN/Portland, ME … Premiere Radio Networks syndicated talker Randi Rhodes has been recognized with the “Responsible Journalism Award” from the Los Angeles County Deputy Probation Officers Union, AFSCME, Local 685 … WYSK/ Fredericksburg, VA flips from Sports to News/Talk, with Premiere Radio Networks’ syndicated talkers Rush Limbaugh, Glenn Beck and Sean Hannity joining the weekday lineup … WGGH/Marion, IL adds the KDWN/Las Vegas-based syndicated Dr. Daliah Show … Genesis Communications Network’s syndicated weekend talker Alison Slade is added at WVNJ/Oakland, NJ (New York) … AdLarge Media inks to handle ad sales for The Money Pit Home Improvement Show … National weekend talk show Tom Gresham’s Gun Talk adds KWAM/Memphis, WENI-WENY/Elmira, NY, KWTX/Waco, WBRP/Baton Rouge and KAST/Astoria, OR. GETTING CHUMMY WITH “RUMMEY” GIG ALERTS Bloomberg Radio is seeking “a highly motivated, hard working producer” with 3-5 years large to major market radio or TV experience to join the 24/7 business and financial news network. Get full requirements for the NYC-based position and online application info HERE…Got a gig open? Looking for a new challenge? Just e-mail the details and contact info to [email protected] and we’ll post it here, free of charge, as a service to industry professionals. Salem Radio Network syndicated host Michael Medved was the emcee for “An Evening with Donald Rumsfeld,” hosted by News/Talker WHK/ Cleveland. The former U.S. Secretary of Defense and Medved discussed issues of war, peace and national security at the exclusive “live” ticketed event. ©2011 NTS MediaOnline ™ — All rights reserved. To subscribe visit www.ntsmediaonline.com NTS MediaOnline Weekly July 1, 2011 Page 3 (continued from page 1) their show(s) or attracting new listeners. You can bet all eyes and ears will once again be glued to new ways to succeed best in the Arbitron PPM environment. And, as I already noted, everyone who is on the air needs strategies for continued improvement in social media, storytelling and interview skills, how to take a show national, or how to make the switch to Talk. Those are some of the topics I look forward to addressing. Talents also benefit from talking directly with specialists who can provide inside tips on improving their overall shows and offer solid career guidance. That’s the kind of people and programs they’ll be surrounded with at TMC/TSBC 2011. What are some of the biggest changes you’ve seen for on-air performers, and what are some the challenges you think they’ll face in the future? There’s no longer any room for mediocrity. PPM has taken the guesswork out of distinguishing between great and not-so-great shows. Companies today are looking for franchise players and shows they can build on, nationally or regionally. The ones that get the nod stand out from the rest and are paid accordingly. This brings up one of the biggest challenges today -- the economy. Local talent have to continually prove their worth and have less time than ever today to prove it. Plus, there’s virtually no promotion budgets, so talent are forced to resort to social media and blogs to promote their shows. Another challenge is simple direction. With PD’s servicing more and more stations in a cluster, it’s often difficult to spend as much time working with local shows than it was in the past. A lot of shows now pay for their own consultants. This is one of the reasons we always recruit as many talent consultants as possible for our events. Connecting them with our attendees proved to be invaluable for many who attended last year’s conference. Why are you “bullish” on the future for talent in spoken-word radio? Great shows have always been the backbone of our industry. From Lujack to Limbaugh, Stern to Hannity, great talent has always driven our success. As for spoken-word, it’s where the majority of radio will be in the coming years and the more prepared talent are today, the more successful they’ll be tomorrow. Finally, give us your three most compelling reasons why talents should attend TMC/TSBC, even if it has to be on their own dime. Get Discovered: Sadly, Talk radio’s talent pool is a bit shallow. Just ask anyone who has conducted a talent search recently. If I were a talent seeking a future in Talk, or an existing talent who wants to connect with some of the most powerful people in Talk, I’d do whatever possible to be part of this event … Be Inspired: It’s a tough time to be in radio, but the one thing we saw at last year’s event was people being re-energized. The same thing happens at our MSBC. Talent thrive being around other talent. PD’s thrive on connecting with other programmers as well. Together it all produces a great synergy -- very inspirational and very motivating … Connect With The Future: Spoken-word is the future of radio. At TMC/TSBC, you’ll get a double-barrel of executives to connect with, plus some top consultants, coaches and others to learn from. I truly believe events such as this can change people’s lives. I’ve seen it happen for 23 years. With the two events under one roof, there’s no telling what could happen. CONTACT NTS MEDIAONLINE Al Peterson 858.486.7559 [email protected] Brooke Trissel 512.218.8228 [email protected] YOU’VE GOTTA BE THERE! HILTON LINCOLN CENTRE HOTEL DALLAS, TX OCTOBER 27-29, 2011 CLICK HERE! ©2011 NTS MediaOnline ™ — All rights reserved. To subscribe visit www.ntsmediaonline.com