Demo Room Description Packet

Transcription

Contact: Van Bedient
Email: [email protected]
Phone:
Cell: 818-383-6953
Adobe Live Logger, Adobe Anywhere, Premiere Pro EVS Panel Integration
Please join us in the demo room to see the latest developments from Adobe ProVideo. We will be showcasing a new iPad
logging application, iPad video streaming application, new developments for Adobe Anywhere, and integration with EVS for
real time editing in live production workflows.
Contact: Jeffrey Stansfield
Onsite
Contact: Keith Roush
Email:
Phone: 800-287-5095
[email protected]
Cell: 818-624-4242
Cell:
Phone: 818-559-8648
Advantage Video Systems
The 4K DIT CASE is a powerful hardware solution in a new smaller form factor (29x18 inch case, it can be checked on a plane or
fit in the trunk of your car). It Provide efficient data and color management of post workflows for 4K cameras. A Mac Pro Using
dual 12 Core Xeon E5 processors & Dual GPU that yield 3.5 Teraflops of processing power this will allow you to color grade in
4K in real-time. Sony F65 at 4086x2160 full de-bayer and with 8+ nodes of secondaries. Plug it into a 4K theater and you are
ready to view 4K dailies. This can run any software of your choice. (Resolve, Express Dailies, Scratch and more.)
Contact: Warren Belkin
Email:
[email protected]
Phone: 408-547-5513
Cell: 949-290-6859
Arista Networks and Fox Networks Engineering & Operations will demonstrate a proof of concept for synchronized and
seamless switching of packetized SMPTE 2022-6 uncompressed HD video streams using industry-standard Ethernet switches.
Multiple techniques will be discussed including Software-Defined Networking (SDN) and payload processing using an FPGAenabled Ethernet switch.
There is considerable interest in the broadcast industry to migrate legacy SDI (Serial Digital Interface) video to some form of
reliable transport over Ethernet and IP based networks. The benefits of this technology include greatly simplified cabling
plants, far great efficiency, ease of signal routing and processing, and significant cost savings utilizing a shared infrastructure.
However, as this migration occurs, many audio and video processing capabilities that exist today in the world of SDI must be
made available on packet-based networks. One such capability is the seamless switching of video.
Current industry standardization efforts for packetized transport include SMPTE 2022-6 (video over IP) and AVB (Audio Video
Bridging).
Contact: Francois Quereuil
Onsite
Contact: John King
Aspera
Email:
[email protected]
Phone: 510-250-8587
Cell: 415-823-0268
Phone:
Cell: 310-876-9774
While the cloud offers great promise for processing and storage of video content, the implementation of integrated, highspeed data transfer technologies is necessary for media companies to take their workflows to the cloud.
This demonstration will be centered around the use of the new
Aspera Drive, our new desktop file sharing, synchronization and
collaboration solution, based on Aspera’s fasp transport
technology, and feature a wide array of available cloud services.
Aspera Drive will be used to upload large media files to the
cloud at maximum speed, where on-the-fly transcoding during
the upload will be performed using the Zencoder/Brightcove
platform (hosted in the AWS cloud). Aspera Drive then allows
users to browse and download all available formats for
review/approval. Final content will then sent to Akamai and
Google Storage (YouTube) for distribution. We will also
demonstrate an archival workflow whereby a copy of the
critical content can be seamlessly moved from the Microsoft Azure cloud to the Amazon Web Services infrastructure.
Attendees will get a forward-looking insight at what is now possible to achieve in the cloud for media companies and
broadcasters and share technology best practices in the implementation of cloud-based and hybrid workflows.
Contact: Chuck Stormon
Email: [email protected] Phone: 800-565-4050
Cell: 315-491-1011
Attend
Breakthrough performance! RushTera redefines the standard in file sharing and collaboration for advertising, broadcast and
film professionals. No software or hardware, no account required. Breath-taking performance in Los Angeles, New York and
Europe. Free transfers for a limited time to HPA participants.
Contact: Jim OBrien
Email:
Phone: 201-304-7447
Cell: 818-292-1489
[email protected]
Aveco REDWOOD Studio, the industry’s first News Studio In A Box, is interfaced with ENPS, iNews or other NRCS systems. It
includes an 8 input Production Switcher, 4 ch. video server channels, graphics system including live data feeds, 16 layers of real
time compositing, 4 Ch audio server, audio mixer, camera robotics controller, media asset management system and multiviewer – in one box.
It’s part of a broad 22 year Automation family from Aveco that includes high end production automation, master control
automation, MAM, workflow automation, edit integration and facility management.
The automation core is a real time “fail-safe” operating system, QNX, common in satellites, aircraft, tanks, and high-end Cisco
switches. The device interface library consists of API implementations and direct control software for most high end
production switchers, video servers, graphics systems, virtual sets, camera robotic systems, audio servers & mixers, lighting,
NRCS, traffic, cart machines (for mass ingest), encoders, stream splicers, closed captioning/teletext, EPG, UMD, streaming
media distribution systems.
Aveco serves 275 broadcast facilities including many of the largest and most
complex TV networks of the world for up to 22 years. It’s developed the most
extensive control and interface library of the global TV industry.
Offices in the US are in Hackensack NJ, surburban Denver and Portland OR.
Company headquarters is in Prague, Czech Republic.
Contact: Joy Burd
Onsite
Contact: Daniel Seitz
Avere FlashCloud™
Email:
[email protected]
Email:
[email protected]
Phone: 412-894-2570 x218
Cell:
Phone:
Cell: 510-371-4204
Unlimited Capacity Scaling in the Cloud Unlimited Performance Scaling at the Edge
Avere FlashCloud on FXT Series Edge filers integrates public and private object storage
with legacy NAS into a global namespace (GNS) and provides scalable performance for users everywhere via familiar NAS
protocols. GNS provides enterprises the flexibility to store their data wherever it makes most sense and adopt object storage
at a comfortable price. FXT Edge filers provide enterprise-class NAS functionality, including NFS and CIFS protocols, scalable
performance, and high-availability, to support any applications running on NAS. Together, FXT Edge filers and object storage
provide optimized performance and capacity scaling and enable 70% or more savings in total cost of ownership (TCO.)
Contact: Robin Stone
Onsite
Contact: Michael Krulik
Email:
[email protected]
Email:
[email protected]
Phone: 978-640-3780
Cell: 617-596-3489
Phone: 818-557-5322
Cell: 323-314-3729
Avid Interplay solutions include a set of media production and asset management technologies that enable you to access and
create media, automate your ingest, production, and distribution processes.
Interplay Central - remote access to assets via the Web
- Added editing functionality with improved trimming
- Role based layouts
- Matchframe to remote assets
- Interplay Sphere - remote editing with Media Composer
- Edit projects from any location, incorporating both locally acquired and workgroup media assets
- Browse and use streamed workgroup media in real-time without pre-creating proxy media
Avid Media Composer
- Multicam grouping of stereoscopic clips
- Avid Media Access to high-res media
- LUT support and FrameFlex tools
Contact: Dror Gill
Phone: +972-3-5607333
Cell: 650-946-7477
Onsite
Contact: Geoffrey Tully
Email: [email protected] Phone:
Cell: 310-291-3155
Beamr has developed a perceptual video optimizer, that reduces the bitrate of H.264 video streams by up to
50% while preserving their full resolution and quality. These reduced bitrates enable content providers,
network operators and over-the-top service providers to distribute exceptionally high quality video with faster
downloads and smoother streaming on bandwidth constrained connections.
Our video optimization technology is based on a unique perceptual quality measure, which has much higher
correlation with subjective results than existing quality measures such as PSNR and SSIM. Based on our quality measure, we
determine the subjective quality level of the video stream, and use this information to control the video encoding process and
reduce the output bitrate. Beamr Video can control both software and hardware H.264 encoders, helping them make smarter
decisions based on true visual quality.
At the HPA demo room we will be showing two videos side by
side, an original video and the same video at half the bitrate after
Beamr Video processing. We challenge you to identify the
optimized stream. We hope you enjoy the HPA Tech Retreat this
year, and look forward to meeting you in the demo room, and in
the Breakfast Roundtables that we will be hosting every day.
Contact: Janette Clark
Onsite
Contact: Kendall Eckman
Email:
Phone: 408-954-0500
[email protected]
Email:
[email protected] Phone: 408-954-0500
Cell: 408-219-8844
Cell: 805-501-7112
Come see Blackmagic Design’s innovative Ultra HD workflow at the 2014 HPA Tech Retreat
Blackmagic Design will be showcasing its 6G-SDI Ultra HD workflow consisting of Blackmagic Production Camera 4K, ATEM
Production Studio 4K live production switcher, UltraStudio 4K Thunderbolt capture and playback device, SmartScope Duo 4K
scope monitor and Mini Converter SDI to HDMI 4K. DaVinci Resolve 10 color corrector, with upgraded on set tools, upgraded
editing features, support for OpenFX plug ins and new tools for delivering final project masters to cinemas, will also be
demonstrated.
For those who may not be ready for Ultra HD, but who want to future proof their workflows now, 6G-SDI allows Ultra HD
products to be integrated into current SDI based workflows. 6G-SDI products can simply plug into regular SD and HD-SDI based
systems. From capturing Ultra HD images and live switching to monitoring waveforms and histograms as well as live grading, all
of these products support Ultra HD video resolutions, giving Blackmagic Design customers a complete workflow for both live
production and post production that supports Ultra HD today.
Contact: Tom Goldberg
Email:
[email protected]
Phone: 303-526-7396
Cell: 303-517-7818
LTO and LTFS for Interchange and Delivery
 Cache-A is supporting a variety of delivery specifications
 HPA is debut of support for 3 Discovery Channel delivery specs
 Cache-A has cross-tested compatibility with several 3rd party LTFS OEMs
 Including 1Beyond, SGL, SDNA, XenData, Crossroads
 Cache-A is promoting Interchange and Delivery Workflows
 Seamless LTFS field ingest to data center (Hub and spoke)
 Delivery to Network / Studio (e.g., Discovery/Spike TV)
 Support for both LTFS and tar format on LTO for interchange
 Cache-A is soliciting specifications for and anecdotes about interchange
US Debut of Pro-Cache610 with Sidecar
 New LTO-6 data-tape appliance adapted to the needs of production and
postproduction workflows over 10GbE networks
 RJ-45 works with new class of low-cost 10GbE switches
 New sidecar LTO for second drive desktop configuration
 Supports Simul-Copy read-once-write-multiple capability
 Supports independent dual archive/restore operations
Contact: John Hennessy
Email:
Phone: 650-568-9848
[email protected]
SSD Storage for Uncompressed 4K Workflows
Cell: 650-464-4180
- Supports up to 9 concurrent uncompressed 4K streams
- Provides up to 48TB of SSD Storage in 2RU and scales to hundreds
of TBs in a single file system
- Shared by ten's of media workstations under Quantum's SNFS
- Avoids file fragmentation plagued by hard disk systems
- Configurable with up to 22 x 8Gbps fibre channel ports in 2RU
Contact: Len Musmeci
Onsite
Contact: Jung-Jin Ahn
Email:
[email protected]
Phone: 631-330-4884
Cell: 631-316-0367
Phone:
Cell: 949-278-1072
Canon
Demonstrating ACESproxy within the Canon Cinema EOS Workflow:
Canon will be demonstrating the C500 camera (4K/2K/HD capable) delivering ACESProxy video (via HD SDI) while sending 4K
RAW data to recorder. This will demonstrate the Canon DP-V3010 4K reference display – with ACESProxy IDT/RRT built-in –
directly accepting the C500 serial feed. On-set grading adjustments will be demonstrated via the Display Controller of the DPV3010 4K reference display. Finally the ASC CDL is created by the DP-V3010 and sent via thumbdrive to postproduction system.
Contact: Courtney Prince
Onsite
Contact: John Hurst
Phone: 818-563-1455
Cell:
Phone: 818-563-1455
Cell:
CineCert's Lihue is a DCP volume management and duplication appliance for motion picture distributors,
theaters and service providers. With Lihue, users can inspect, copy, modify and analyze DCP volumes in full
compliance with industry standards. The basic configuration contains two CRU-115 drive bays in a lowprofile desktop case but we can custom create any configuration required. The user interacts with Lihue
via HTTP, using an intuitive browser-based UI optimized for tablet devices. Lihue architecture can scale to
hundreds of disks, providing a turn-key solution for virtually any workload.
Contact: Jane Sung
Onsite
Contact: Suzette Ferguson
Phone: 646-747-0727
Cell: 917-698-7088
Phone: 818-298-5571
Cell: 818-298-5571
Exploit the power of Cinedeck MX in your 4K workflow, and instantly create all your
deliverables. The MX can encode up to two cameras at 4K or UltraHD YUV 10-bit
resolutions. Simultaneously, an HD master, Lo-Res proxy, and streamable H.264 with
shared metadata, are recorded to the internal SSDs, or your SAN and can be immediately
accessed for archive and editorial.
Contact: Mica Comstock
Onsite
Contact: Ernie Sanchez
Phone: 505-242-6626
Cell: 857-294-9295
Phone: 505-242-6626
Cell: 972-839-4535
Cinnafilm's Tachyon Appliance will be on display demonstrating the latest algorithms for standards conversion, video
correction, resolution interchange (SD to 4K) and new video retiming functionality (Adding or subtracting +-10% of run length
without affecting audio or video quality).
Contact: Peter Chave
Phone: 770-236-3858
Cell: 404-353-3994
Cisco
Demonstration of currently available off the shelf commodity hardware to enable carriage of live production grade content
over Ethernet network infrastructure. Demonstrating how through network orchestration techniques to maximize the benefits
of this infrastructure while maintaining operational simplicity.
Contact: Sarah Priestnall
Email:
[email protected]
Phone: 323-969-9980
Cell: 323-229-8983
Codex
Digital productions need to automate and put control of all of the digital files and metadata in the hands of production where
they can be accessed and utilized quickly. To address this need, Codex has developed Backbone – a hybrid approach
comprising the Codex Cloud (online), Codex Production Servers (local appliance) and automated pipeline tools. Codex
Backbone is a digital production tool that creates a complete digital pipeline for a production. It is a repository for all digital
files and metadata generated during principal photography, including data wrangling, script and camera notes as well as color
information for each shot.
Using a Codex Production Server and Codex Vault in tandem with the Codex Cloud online system, projects not only take
advantage of having files and data locally, but also utilize the distributed hardware of the cloud.
Contact: Bruno Munger
Email:
[email protected]
Phone: 818-504-6800
Cell: 310-991-2442
Colorfront the leader in Dailies processing is pleased to announce Transkoder 2014. Featuring Colorfront's comprehensive
RAW camera support and color management along with fast GPU based rendering of professional deliverables like DNxHD,
ProRes, OpenEXR, HEVC, JPEG2000, IMF and DCPs. Monitor, conform, and deliver in UltraHD, 4K and beyond. The new timeline
interface makes for seamless conforms and editing, and the nodal architecture builds custom processing templates.
Transkoder is ideal for VFX pulls and rendering next-gen UltraHD, HDR, and HFR deliverables.
Contact: Jennifer Barnes
Onsite
Contact: Evan Patlian
Email:
[email protected]
Email:
[email protected]
Phone: 310-736-2150
Cell: 310-709-6838
Phone: 424-543-5103
Cell: 818-671-7856
DAX will be introducing two new products at HPA Tech Retreat 2014: DAX}Mobile for iPhone and DAX|Box. The award winning
DAX|Mobile application for iPad has been extremely popular for mobile review and approval of video, photos and documents,
including making comments and viewing content securely offline. The ubiquitous iPhone promises to be the platform with all
features and functions that will take our technology to an even wider audience. DAX|BOX is a DVR-like device that provides all
the benefits of online DAX on your television with a remote control experience. DAX\BOX is always in sync with all of your DAX
Content and enables a 1080p high definition experience with frame accuracy and high speed scrubbing. DAX|BOX incorporates
all the same features as online DAX and provides an intuitive, user-friendly experience, improving time to decision in the
review processes. DAX, DAX|Mobile (iPad and iPhone) and DAX|BOX always stay in sync so all your content, comments,
approvals and bookmarks are accessible across all devices. No matter which interface you choose, you will see everything you
have access to and only what you have access to as granted to you by your administrator.
Contact: Kevin Stec
Perceptual Processing with User Adaptive Content Delivery
Phone: 310-566-3358
Cell: 310-951-1502
Streaming video represents almost 70% of the total monthly bandwidth consumed in prime time by the average US consumer.
Our perceptual image processing technology maximizes the quality/bandwidth trade-off for video content delivered over IP
networks, dynamically adapting the source image processing and bit-rate to ensure that content streamed to mobile devices
best matches the viewing situation.
Contact: Gregory Sztain
Email:
[email protected]
Phone: 323-851-3000
Cell: 310-254-7365
Critique is a unique and collaborative environment that allows users to share and store creative content. Users can customize
who has access, using a simple and scalable permissioning system. Critique allows you to streamline the review and approval
process by uploading material and metadata to one location, protected by enterprise-level security. Authorized users can then
view, approve, annotate and actively discuss content in real-time, using their computers or handheld devices. This eliminates
the need for hard assets, complicated communication threads, and unnecessary travel costs, so that time, money and energy
can flow back into something far more valuable: the creative spirit.
Critique was developed by DigitalFilm Tree, a working post production company with over 15 years of experience, and was
designed to meet the unique challenges and opportunities of working in our modern file-based world.
Contact: Vince Maza
Email:
[email protected]
Phone:
Cell: 818-815-9100
Dolby and FilmLight demonstrating Dolby Extended Dynamic Range (EDR)
Dolby Laboratories is showing a new imaging technology ecosystem known as Dolby Vision which makes every pixel better by
providing high dynamic range (HDR) and wider color gamut collectively known as extended dynamic range ( EDR). The
company has built an ecosystem with content creators, over-the-top (OTT) online streaming partners and television
manufacturers to complement the fidelity of both Ultra HD (UHD) and HD images. Dolby will show EDR mastering at HPA with
their key partner in the color correction space FilmLight on 4000 nit P3 color display.
Contact: Nathalie Procikevic
Onsite
Contact: Philippe Van Walle
Email:
[email protected]
Phone: 514-400-9362
Cell: 514-701-7379
Phone: +32 (0)2 894 44 44
Cell: +32 (0)475 24 10 15
DYVI Live will unveil the world’s first fully IT-based live production system.
Designed to overcome the inherent limitations of traditional hardware-based video switchers,
DYVI’s modern approach to video processing delivers a scalable, cost-effective and high-performance workflow for both
studio-based and remote live broadcast operations.
DYVI makes live remote production and collaborative workflows a reality, saving
time and maximizing production resources. Uncompressed high-resolution live
content is shared between DYVI modules via the latest high-speed IT networking
technologies, creating seamless integration between multiple studios in different
locations. This scalable functionality enables remote studio and production facilities to work as one efficient entity, allowing
directors and operators anywhere in the world to manipulate live feeds in real time from any connected processing module or
control panel.
Unlike traditional switchers, DYVI’s open and flexible architecture uses off-the-shelf graphic cards (GPUs). As these are not
task-specific, they bring a very broad flexibility and enable a level of creative functionality not possible in traditional hardwarebased systems. 3D transition effects, DVEs, graphics, mixes, wipes and keys can be created on the fly or pre-set in a userdefined sequence for even greater efficiency. Multiviewers are integrated.
The DYVI interface can be tailored to accommodate the number of input signals and layers required, and easily extended by
adding additional modules. Operators also have the option to run several systems in parallel giving more flexibility and built-in
redundancy should a module fail. The DYVI approach also reduces CAPEX/OPEX and allows for easy implementation, support
and upgrade.
Contact: Whitney Seven
Email:
Phone:
[email protected]
Cell: 503-222-3212
Elemental will demonstrate real-time HEVC video processing in the cloud at HPA 2014. The demonstration will feature
Elemental Cloud, a Platform as a Service (PaaS) built to securely manage high-volume video processing with scale and
elasticity. The platform automatically provisions and dynamically scales virtual Elemental systems, and can seamlessly
integrate those resources with on-site infrastructure to instantly expand video processing capacity. This flexibility enables
major studios, post-production houses and other media companies to rapidly enhance multiscreen video offerings, grow
audiences, generate greater revenues and decrease capital expenses.
The HEVC standard represents a significant advancement in video compression technology. It harnesses an expanded set of
tools and algorithms as well as improved parallel processing capabilities to enable compression efficiencies that allow media
companies to create high-quality video assets at increased resolutions with reasonable bit rates. This results in reduced video
storage and transmission costs while paving the way for higher definition content to be delivered to consumers.
From a software standpoint, Elemental is one of very few companies in the world with experience implementing multiple video
codecs from specification to full implementation. The Elemental video processing architecture not only meets the performance
requirements of HEVC but is also programmable and simple to upgrade, as required by evolving specifications and emerging
technologies. The complexity involved in HEVC encoding is an excellent fit for software-defined video processing solutions such
as those from Elemental, which seamlessly evolve from one compression generation to the next and mitigate the risks that
come with any large technology migration.
Contact: Chuck Buelow
Email:
[email protected]
Phone: 646-741-3326
Cell: 949-456-5126
Media Asset Management Known as eMAM, Empress Media Asset Management platform is a robust platform designed to
ingest, search, play and distribute media assets for production and post production application. eMAM is available as small
work groups and expandable into a full Enterprise Application, managing a complex workflow from your favorite browser.
Further eMAM is available as a SaaS, cloud enabled application and in the most recent release a Hybrid application allowing for
synchronization between the cloud application and the hosted application. We will demonstrate the functionality including file
ingest, proxy creation, LTO archive, search functionality based on user created projects and categories, embedded metadata,
user defined advanced metadata as well as simple title searches. Additionally we will demonstrate various features including
asset annotation, commenting, internal and external approval processes and secure distribution of assets. We will
demonstrate the functionality of several user interfaces including “Director” which provides administrator access to all
functionality including roles and privileges; “Client” a thin interface designed for intuitive searches and the functions needed
for review and approval; “Feeder” a standalone desktop application which provides functionality for ingesting assets to the
database as well as input of metadata and assignment of assets to selected projects and categories as defined in eMAM.
Further we will discuss eMAM Vault suitable for managing your NAS and LTO archive. We will review eMAM Workgroup
designed for groups to collaborate in a production or post environment and various background components including eMAM
Cloud Connector, eMAM Archive, eMAM Transcode Manager, eMAM Gateway, eMAM Delivery Service, all components
designed for tightly integrated workflow. We will discuss the necessary hardware architecture needed for solutions small and
large and we will discuss the various technologies deployed in our state-of-the-art platform.
Contact: David Pinkel
Phone: 818-846-9603
Cell: 661-992-0799
EVS will demo the XS advanced production server, which offers highly reliable, multi-camera recording
capabilities along with IPDirector Suite, allowing ingest control, metadata management, and on the fly
editing – all from a single interface. IPLink for Adobe, EVS’ plug-in panel for advanced integration with
the Adobe Premiere Pro suite, allows for immediate creative enrichment of content without any
cumbersome content searching or processing.
Nano Air is designed for studio production facilities and broadcasters for on-stage entertainment. It
offers cost-effective multichannel playout capabilities with simultaneous playback of up to four HD or SD
channels to multiple destinations – including studio backgrounds and stage screens. It can also send the program’s elements to
switchers for on-air playout.
OpenCube HD/SD is EVS’ most comprehensive solution yet for ingest and mastering in file-based
workflows. The ingest server for MXF file mastering provides maximum flexibility within any production and
post-production environment. The latest version of the server handles both the encoding of MXF 4K
formats and transcoding from various file formats, including JPEG2000 in faster
than real-time. It also preserves ancillary data, such as subtitles and closed
captions.
XFReader is EVS’ high-performance MXF viewer for playing all MXF and GXF files, regardless of their
wrapped essence format.
C-Cast is a the first integrated platform that makes any live, multi-camera content, as well as archives, highlights or third-party
content, instantly available to remote production facilities as well as to viewer audiences on web-connected devices.
Contact: James McKenna
Facilis Technology
Phone: 978-562-7022 x101
Cell: 978-973-3881
Empower your creative team with the best shared storage solution for post production craft editorial, finishing and color
grading of 4K images.
With TerraBlock, your facility can DO IT ALL - from compressed HD editorial over 1Gb Ethernet to full 4K DPX color grading on
any of several supported platforms and applications. TerraBlock is the solution to your workflow bottlenecks -ingest, archive,
image processing and real-time multi-stream playback is faster and easier with the Facilis Shared File System.
In TerraBlock 6.0:
* Customize the look of the new TerraBlock Manager interface.
* Manage users through Active Directory & LDAP.
* Increase and decrease the size of your project-based volumes.
* Create remote workgroups with Adobe Anywhere for Video.
* Deploy fast and affordable RJ45 10Gb production networks.
* Use TerraBlock virtual volumes for FCPX 10.1 Libraries.
Share the Performance - TERRABLOCK.
Contact: Alexa Maza
Onsite
Contact: Peter Postma
Email:
[email protected]
Phone: 323-785-1630
Cell: 818-400-2670
Phone: 323-785-1630
Cell: 818-434-1270
FilmLight and Dolby demonstrating Dolby Extended Dynamic Range (EDR)
FilmLight will present EDR mastering with their key partner Dolby Laboratories, using Baselight's high-performance color
grading toolset with a 4000 nit P3 color display.
Baselight has comprehensive support for floating-point high-dynamic-range image processing, enhancing creativity while
preserving the highest image quality.
Contact:
Mathew Gilliat-Smith
Phone: 310-409-4160
Cell: 310-980-3831
Invention of a File System Filter Driver for MAC OSX to log, observe, modify or block unauthorised file access to encrypted
video, images, audio and documents.
Custom made encrypted files are not supported natively in MAC OSX making them incompatible. It's a typical post-production
scenario when ProTools, Avid and Final Cut systems are only compatible with native files during authoring and editing.
Incompatibility of Mac OS can be a limiting factor for many new and innovative solutions, such as encryption of sensitive
content and in cloud based workflows. When Fortium created MediaSeal it had to develop a system level filter driver in Mac
OS and Windows to control how the 'modified’ files are read by opening applications. Files had to be accessed without
alteration or delay in relevant editing programs without any noticeable effect. This method used was not previously possible
and now opens up many possibilities for other applications.
A file system filter driver is an optional driver that adds value to or
modifies the behaviour of a file system. Typical applications for file
system filter drivers include antivirus utilities, encryption programs, and
hierarchical storage management systems.
This has received much interest among post-production professionals
and MediaSeal encrypted video www.mediaseal.com is actively used by
a range of sound and picture editing studios including at NBC Universal.
Contact: Thomas Edwards
Email:
[email protected]
Phone: 310-369-6696
Cell: 310-880-9496
FOX
"HEVC on 8VSB - The Codec Guessing Game": A single channel 19.39 Mbps 8VSB DTV broadcast will be emitted with three HD
720p60 services: One coded in MPEG-2, one in H.264/AVC, and one in HEVC. The three services will be shown on three
identical televisions (the MPEG-2 and H.264 will be received natively by two TVs, the HEVC signal on the third will be received
& decoded by an external STB). Viewers will be encouraged to stand at three picture heights away and guess which codec is
which!
Contact: Mark Noland
Email:
[email protected]
Phone:
Cell: 310-220-5676
Fusion-io will be showing uncompressed 4K playback on an HP Z1 utilizing Magma Technologies ExpressBox 1T Thunderbolt 2
enclosure.
Fusion-io will also be using an HP Z820 to playback uncompressed 4K and 6K footage at 120FPS.
Contact: Henry Gu
Email:
[email protected]
Phone: 818-564-6442
Cell: 818-836-6554
GIC
Digital Video Prime
Digital Video Prime (DVP) is a file based workflow platform. Studios, networks, and post productions use DVP in mastering,
versioning, QC, and any file based processing. It supports all file type (DPX, ProRes, J2K, etc.), and packaging (IMF, DCP, MXF,
QT, AVI, etc.). DVP is currently shipping with 4K/UHD capability. It is a flexible, software based system that can be easily
modified for your workflow. Its functions include:
•
Automatic QC with audio and video compare function
•
Extract caption from 608, 708 and other format
•
Convert caption and subtitle to SMPTE TT (2052)
•
Support ST 428-7 Timed Text
•
Real time spatial and color processing
•
Create, QC, and play back IMF and other packages
•
Cloud service with SOAP interface
•
Search, sort and organize asset
•
Find, link, and separate localized inserts
•
Transcode IMF, ProRes, MXF, DPX, etc. to a delivery format including localized video clip
replacement, audio channel replacement, commercial insertion, burned in subtitle, 25 fps rate
conversion, water mark, thumbnail creation, etc.
Contact: Faryl Kagan
Grass Valley
Phone: 503-526-7951
Cell: 503-708-8556
Real-world, Real-time: 4K Workflow for Future Ready Production with Edius 7
Speaker: Faryl Kagan (Independent Producer & Creative Director)
While the cinematic allure of ultra-high resolution images is compelling, the
practical reality of working with data that is four times greater than HD is often a
stumbling block. But, as with all emerging technologies, people are beginning to
connect the dots to make 4K production not only viable but affordable
too.
Faryl Kagan has worked with EDIUS for almost 10 years.
In collaboration with Oregon-based Droptree Studios,
Faryl has produced, directed and edited original content across
a wide range of brands, industries and platforms. Increasingly, Faryl’s
work has brought him into contact with 4K, which he has used to his
advantage to improve production values while still working to a budget.
EDIUS 7’s 64-bit architecture allows editors to focus on creating meaningful, eye-catching content without compromise,
because its 4K workflow is just as fluid as it is with SD or HD – real-time and fully featured. In his presentation, Faryl outlines an
affordable 4K production process, from acquisition, through post and color correction/finishing with DaVinci Resolve.
Contact: Gary Demos
Email:
[email protected]
Phone:
Cell: 310-383-2201
Image Essence
Spectral Color Demonstration.
Most color systems rely upon mappings into amounts of CIE 1931 x_bar
y_bar and z_bar color matching spectral functions. Doing so leads to a “one
size fits all” approach which provides general usefulness, but lacks specific
ingredients required for greater accuracy. In particular, the average
viewer’s color matching “cone fundamentals” vary with subtended viewing
angle, as well as with viewer age. Further, individual viewers often vary
significantly from the average.
Utilizing average cone fundamentals specific to age and screen subtended
angle, as well as camera sensing spectra and display emission spectra, an
image pipeline is created which can more carefully process and reproduce
color. In particular, more specifics of the spectral behavior can be included
in the color processing pipeline. In addition, the HDR gd10 color rendering
system can optionally be applied yielding a pleasing look from native camera
input-referred spectra sensing functions, via cone fundamentals, to outputreferred emission spectral color in HDR.
Using the gdemos HDR floating point codec, realtime decoding to a UHDTV
screen demonstrates the image appearance which can be achieved using spectral color processing.
Contact: Jean-Francois Nivart
Cell: +32 495 23 00 08
Beside its real-time JPEG 2000 encoder for 4K60p content, Image Matters proposes a method to
certify JPEG 2000 encoding quality and to statistically track and improve image production quality.
The encoded image file is recovered from the storage, decoded and compared with its source
uncompressed picture. Multiple quality measurements are performed in parallel and results are
attached as metadata to the encoded file.
The quality of each picture of the content is measured through the classical PSNR value but also
through multiple values representing the standard deviation of each image frequency sub-band.
User defined quality threshold enables warning or alarm about any deviation from expected quality.
Statistical analysis on result provides a valuable source of information for image quality improvement all along the production
chain and for image encoding.
In order to keep the pace of the post-production process, the certification process runs in parallel to the encoding process
itself at up to 60 frames per second for 4096x3112 image resolution.
This method relieves the necessity of double quality control at post-production house. It provides an encoding quality
certificate that would accompany the content as metadata along the distribution chain.
Contact: Gael Rouvroy
Email:
Phone: +3210238470
Cell: +32479774944
[email protected]
TICO is a new advanced light-weight visually lossless mezzanine compression developed to efficiently and invisibly tackle
important cost and bandwidth challenges faced by our industry.
At present, videos are transported and stored uncompressed into many systems such as cameras, video servers, displays,
recorders or mobile devices. Tiny in FPGA, fast in CPU, TICO can be utilized as a smart upgrade path to manage HD and higher
resolution (4K, 8K…) workflows and frame rates as it assures visual quality up to 4:1 compression ratio, but keeps power and
bandwidth at a reasonable budget. On top of this, its
selectable latency down to as little as 1 pixel line ensures
absolute real-time and instant operation. The technology is for
instance an excellent candidate to carry 4K60p video data over
10GEth or over 3G-SDI .
Conscious that we need new smart ways to manage the higher
resolutions and frame rates previously captured, stored and
transported uncompressed, intoPIX has pushed the
boundaries of today's compression technology with a state-ofthe-art, light codec assuring visual quality, keeping power and
bandwidth at a reasonable budget and reducing significantly
the complexity and cost of the system without adding any
latency. The technology, called TICO (pronounced Teeco) is
designed to be a standard for the wide industry support.
Contact: Anthony Wilkins
Email:
[email protected]
D*AP4 Voice Audio Processor with Spectral Signature
Phone: +49 306777210
Cell: +1 347 387 8255
Revolutionary new approach to voice audio processing. "Spectral Signature" is a radical
technique for maintaining a constant spectral balance in a reliable and repeatable way. The underlying principle is a 13 band
dynamic equaliser which, unlike a traditional EQ, compares the incoming audio spectrum to a pre-defined "mask" and adds or
removes energy only where required to match the measured spectral response to the reference response curve. A major
application for the post environment is ADR or voice over recording. Consider an example of an animated movie where the
characters have to be voiced by actors. No matter how good they are, over the period of the session, their voice quality, tone,
timbre and dialogue intelligibility will vary from beginning to end. Spectral Signature solves this inconsistency by first capturing
the "ideal" spectral curve of the voice to create the reference mask and then applying frequency related gain or attenuation so
that the actual recorded
voice spectrum does not
change. The Junger V*AP is
the first product to
incorporate this technology
and also includes a full
dynamics processing
(compressor/expander/limi
ter), de-esser and fully
CALM compliant loudness
management.
Contact: Neil Smith
Phone: 323-850-3550
Cell: 310-271-7546
New technologies from companies like Apple and Intel are enabling an emerging ecosystem based around Thunderbolt 2
interconnectivity. Integrating Thunderbolt 2 technology into existing infrastructures will be a challenge for many postproduction facilities over the coming year.
LumaForge will be demonstrating an integrated 4K workflow platform that harnesses the power of these new tools while
preserving current investments in existing systems.
LumaFLOW bridges the worlds of PC and Macs, Ethernet and Thunderbolt through cost-effective and easy to implement IP
bridging.
Contact: JD Vandenberghe
Email:
Phone: 323-465-6478
[email protected]
Cell: 818-800-6344
MTI UpRes
Whether UHD or true 4K, digital cinema projection, home theater or online, the push for native 4K content is increasing. Unlike
the re-purposing rush to HD, where film originated content was available to be scanned at higher resolution, many of the
newer titles were shot on digital cameras in HD or 2K and now need to be digitally upcoverted for 4K display.
To address the needs of studios and productions moving both existing catalogues and new projects to 4K/UHD delivery, MTI
Film has developed a new UpRes algorithm. This new algorithm is available as a service and soon to be included in the
Enterprise Edition of CORTEX Dailies. MTI Film will be showing examples and comparison footage to demonstrate why this
algorithm has already been judged the best by major studios.
Contact: Jon Schorah
Email: [email protected] Phone: 441133572250
Cell: 447932655607
Onsite
Email:
Contact: Simon Kerr
[email protected]
Phone:
Cell: 844-592-1853
NUGEN Audio will be demonstrating a CALM compliant loudness workflow for better audio quality, proposing an end-to-end
solution designed to improve audio quality from both a technical and listener satisfaction standpoint.
New for the HPA retreat 2014, we will be demonstrating for the first time, an algorithm for re-purposing audio with high
dynamic range for broadcast. Unlike traditional dynamic range reduction, this new technology analyses the original dialog
present within the audio and performs targeted Loudness Range reduction whilst preserving dialog clarity and listener
satisfaction.
This new method is suitable for a wide range of applications including re-purposing feature film audio for TV broadcast,
loudness normalisation of archive and re-targeting for mobile listening and podcasting.
NUGEN Audio provides a wide range of applications and plug-ins designed to be used within the post-production environment
placing CALM compliant decision making at the heart of the creative process, as a part of a digital end-to-end loudness
solution.
Contact: Cindy Wang
Phone: 408-562-7795
Cell: 408-797-6908
Onsite
Contact: Jason Blum
Phone: 323-825-5368
Cell: 323-697-8022
NVIDIA will work with our technology partner GPL Technologies to demonstrate NVIDIA GRID™ technology
and Quadro® professional graphics solution that help post production society streamline their creative
workflows.
NVIDIA GRID™ technology gives artists on lightweight Mac, Windows or Linux devices working in a remote or virtualized
environment the same interactive experience that they would get from a dedicated professional workstation under their desk.
Artists can work on graphics-rich applications such as Vizrt VizArtist, Adobe After Effects and Autodesk Maya from essentially
any computer in any location. NVIDIA GRID technology is integrated into servers from Cisco, Dell, HP, IBM and other systems
providers, while the NVIDIA GRID™ Visual Computing Appliance (VCA) delivers these benefits in a turnkey platform.
Red 6K Dragon workflows are now GPU accelerated. REDCINE-X PRO has added CUDA support for NVIDIA GPU acceleration,
achieving 24+ fps with NVIDIA® Quadro® K6000. GPUs are an essential part of post-production workflows, accelerating
everything from 3D animation, to editing, color grading, compositing, editing and even transcoding for distribution. GPUs now
support RED RAW de-bayering, adding an essential step at the start of a production workflow. With GPU support for RED RAW
de-bayering, professionals can simplify their systems, using a
GPU to accomplish what used to require a RED ROCKET and
accelerating all other
stages in their workflow.
Learn more:
www.nvidia.com/grid
www.nvidia.com/quadro
Contact: David Ackroyd
Email:
[email protected]
Onsite
Email:
Contact: Mark Pinkel
[email protected]
The OmniTek Ultra 4K Tool Box provides:
Phone: +44 1256 345941
Cell: +44 7787 150591
Phone: 661-269-0009
Cell: 661-400-3667
• UHDTV1 & 4K DCI test pattern and test sequence generation • Conversion between 4K, 2K, HD
& SD video formats - using HDMI, Display Port, Quad 3G and Dual 6G-SDI connections up to 4K/60p • Early access to test and
analysis tools for leading edge 4K production and post-production installations.
Features include:
• Picture viewer
• SDI Eye & Jitter measurement
• Video status
• 4K Gamut monitoring
• SDI Jitter Insertion
• Stills & moving test patterns
• Capture & Playout
• Display Converter – Up, Down & Cross conversion •
Dynamic crop & zoom • 6-Axis colour correction,
primary conversion & LUTs
OmniTek’s envied position as experts in measurement,
standards and video technology helps to pack a wealth
of experience into a small unit.
Contact: Steve Mahrer
Email:
Phone: 609-379-5622
[email protected]
Cell: 201-388-2324
Panasonic, after working closely with SpectraCal is pleased to annouce the ability to accureatly calibrate our BT-4LH310
reference 4k 31" monitor, similarly we are able to calibrate the 20" 4k IPS display of our 20" 4k ToughPad Windows Tablet.
Accurate calibration to known standards provides field users with a reference by which to adjust or judge colourimetry on set,
or in the field. Accuracy brings cost savings as less colour correctioin is required in post.
Contact: Mitch Askenas
Onsite
Contact: Tony Cole
Email:
[email protected]
Phone:
Cell: 949-922-2081
Phone:
Cell: 240-678-8111
Piksel helps the world’s leading brands maximize their reach and return with video.
Comprised of a global team of experts we call Televisionaries, Piksel has helped to design, build, and manage online video
services for major media companies like AT&T, Axiata, BSkyB, Mediaset, Sky Deutschland and Televisa, as well as enterprise
brands like Airbus, Barnes & Noble, and Volkswagen.
At the 2014 Hollywood Post Alliance conference we look forward to demonstrating some of our OTT video monetization and
second screen delivery solutions.
Contact: Leslie Mais
Email:
[email protected]
Phone: 949-861-2728
Onsite
Contact: Nate Cooper
Phone: 949-861-2700
The New Platform Series The shared storage system that provides multi-function
capabilities, multi-location scalability and simplified data management.
Cell: 949-675-1592
Cell: 949-375-2738
Rather than creating just another shared storage system, ProMAX built Platform
to increase the functionality of any workgroup or facility. Platform is designed to solve specific video post workflow problems
with powerful content management functions that frees users from spending time managing data, and gives them more time
to be creative.
With its unique Modularity, Platform leverages the most powerful CPUs available to provide optional Media Conversion, Asset
Management, and Archive modules. Important data management tasks are centralized into one, easy-to-use system.
Platform is engineered to deliver unparalleled performance and functionality for the most demanding video workflows.
Dozens of new media management features provide easy monitoring and controls to an entire network, across all servers, in
all locations, from a single control base. Ground-breaking feature sets include cross-platform Adobe After Effects rendering,
real time Active Directory Integration, advanced performance monitoring controls, and Replication with continuous 2-way
media updates between servers.
Platform's server nodes scale from 8 TB to 25PB. In addition, Platform delivers Enterprise
level features, functions, and controls to workgroups of all sizes. With Platform’s new
feature sets and hardware options, companies seeking shared storage don't have to choose
between video performance and Enterprise level features: they get both with Platform.
Contact: Mark Mayfield
Onsite
Contact: Paul Brink
QSC Audio Products
Email:
[email protected]
Phone: 714-957-7136
Cell: 714-878-4255
Phone: 714-668-7215
Cell: 714-856-3203
Reference Monitor System
The Reference Monitor System from QSC Audio Products is a complete sound
system for TV/cinema/music audio post-production, screening rooms, dub
stages, high-end theatres or any environment where reference-quality sound is
required for critical listening applications. The Reference Monitor System
includes loudspeakers, signal processing, and power amplifiers.
The RSC-112 is a 3-way, tri-amplified loudspeaker for listening spaces up to 35
feet (11 meters) in depth from front to back. The RSB-212 is the companion
subwoofer for the RSC-112 loudspeaker. Since it is designed to the same physical
dimensions as the RSC-112, it functions as a base for elevating each RSC-112 to
approximate ear-height for most listening environments, and simplifies baffle
wall cut-out in cinema applications. QSC's powerful Q-Sys digital audio platform
provides all signal processing and routing for any input/output combination and
any audio format including 2.1, 5.1, 7.1, or any of the new immersive sound formats. Q-Sys also provides DSP-based
crossovers, equalization, and loudspeaker "Intrinsic Correction" for both the RSC-112 screen channel system and RSB-212
subwoofer. Each RSC/RSB loudspeaker stack uses one each of our legendary DCA 1222 and DCA 3022 power amplifiers—more
than enough power for crystal-clear highs, intelligible midrange, and deep, impactful lows.
Contact: Laurent Lacore
Email:
Phone:
[email protected]
Quantum will demonstrate the StorNext 5 platform and how StorNext 5 delivers up to 10x
performance and 5x the scalability of even previous versions.
Cell: 650-814-1823
Workflow experts will be on hand to answer your questions about 4K workflows, migrating to a
managed end-to-end workflow environment, asset monetization strategies, and more - including these exciting new StorNext 5
features:
1. Affinities - StorNext 5 allows you to set affinities based on filetype and takes advantage of new auto-tuning to deliver highest
performing workflows based on your individual requirements. You can ‘steer’ or set affinities for DPX files on one volume,
another for only 4K files, and more.
2. FibreChannel, iSCSI or InfiniBand - StorNext 5’s speed and flexibility opens new possibilities for FibreChannel, 10Gb iSCSI, or
even InfiniBand connectivity
3. SSD Based MDC LUN’s - StorNext 5 takes full advantage of not only modern, multi-core chips but also SSD drives for storing
Metadata information quickly and efficiently to achieve the highest levels of performance
4. LTFS Support - StorNext 5 provides native LTFS allowing you to deliver LTO tapes in open, LTFS format for your archiving or
file exchange needs.
5. StorNext 5 Optimized Appliances - The newest StorNext appliances are
tuned for the best performance from StorNext 5 throughout your entire
workflow from ingest through distribution and delivery
6. Storage Manager Support - Storage Manager gains speed
improvements with StorNext 5 to support sophisticated and flexible rulesbased file management and tiering to manage your growing workflow
operations with the greatest value. You can easily and automatically
archive files based on type, age or size among other criteria and move to
StorNext integrated tape archives via ANTF or LTFS formats.
Contact: Neal Kendall
Onsite
Contact: Chuck Evans
Email:
Phone: 847-888-0450 x116
[email protected]
Email:
[email protected]
Phone: 847-888-0450 x117
Cell: 847-571-4527
Cell: 630-272-5320
...offering
HDMI test solutions
(Including ultra-High Definition)
* Verify HDMI reference monitors with industry standard resolutions and test
patterns.
* Analyze video, audio/video metadata and timing of incoming HDMI streams.
* Investigate HDMI connection problems related to connection detection (hot plug),
plug and play (EDID) and content protection (HDCP 1.2 & 2.2).
* Functionally test HDCP-protected HDMI video streams and monitor connection
sequence transactions.
Quantum Data…Providing test solutions to the video industry for over 30 years.
Contact: Jason Perr
REACH ENGINE BY LEVELS BEYOND—CONTENT MANAGED
Cell: 213-268-1248
Come experience the power and scope of Reach Engine as our West Coast team
demonstrates the full capability of our digital content management and modern
workflow automation solutions.
If you are a major film studio, a global advertising agency, a Fortune 100 company or a boutique production or post-production
house, you are facing content management and workflow challenges that are growing in complexity every day.
From asset acquisition to content transformation, from managing multiple tiers of storage to distribution of finished assets,
Reach Engine provides reliable and scalable digital content management and workflow automation solutions to some of the
world’s most sophisticated companies.
In addition to deep API-level integration, Reach Engine’s powerful workflow engine is a unique XML-based solution that
enables the creation of powerful automated workflows that accomplish a huge array of tasks, from repetitive manual
processes to mission critical,, complex functions.
Reach Engine’s open and agnostic architecture enables integration with leading technology solutions, including partners such
as: Adobe, Aspera, Baton, Digital Rapids, EVS, Elemental, Presstore, Rhozet, SGL, StorNext, Telestream, Zixi
Finally, over this past year, Reach Engine has embarked on an ambitious effort to fully upgrade our search functionality, and
today boasts one of the fastest search capabilities in the market, delivering hundreds of thousands of results from millions of
assets with billions of data points in less than a second.
Join us and see how Reach Engine by Levels Beyond is Powering the World’s Content.
Contact: Eric Hodges
Onsite
Contact: Erik Balladares
Email:
[email protected]: 818-239-4343
schwarz.com
Cell: 503-805-0053
Cell: 818-731-5513
Interoperability: DCP and IMF Creation
Interoperability remains a distinct challenge in mastering workflows and the creation of compliant and quality deliverables. To
address this critical need, Rohde & Schwarz will demonstrate the latest technology advances in the CLIPSTER workstation that
directly support mezzanine file and Digital Cinema Package (DCP) creation. Specific areas addressed include High Frame-Rate
(HFR) and Dolby Atmos support for DCPs, multi-audio track capability in Interoperable Master Format (IMF) creation, extended
IMF workflow tools and AS-02 file creation with expanded metadata support. All of these technology advances are built upon
the established CLIPSTER foundation of resolution capabilities spanning SD to 4K and leveraging powerful, hardwareaccelerated, faster-than-real-time processing performance.
Contact: John Birch
Email:
Phone: +441473831700
[email protected]
Cell: +447919558380
Screen Subtitling Systems
Accessibility of video to partially sighted audiences may be enhanced by audible descriptions of the on screen action. Typically
'pre-mixed' video description is broadcast as an alternative audio track. Unfortunately the small percentage of users requiring
this service means provision often needs to be mandated. To encourage wider adoption, the production of specialized audio
services must be as economic as possible, but without compromising on usability.
Traditionally, a trained 'describer' identifies points in the audio timeline where a description is needed (and can be placed) and
produces a script. This process has much in common with captioning, but is almost always done separately. Typically, the
'describer' will also record the individual voiced segments, although sometimes this is performed by a 'voice talent'.
The recorded audio segments are referenced from the script, and then this is typically produced as a full-length audio track for
mixing with the original audio. The description track may be 'pre-mixed' to create as a separate audio track in advance, or live
mixed with the original audio at play-out. Live mixing typically uses a mono description track and a control track which contains
pan and fade information controlling how the description should be mixed with the original audio.
Screen will be demonstrating the use of Text-To-Speech for Video Description content production. Recent research indicates
that users would be happy with computer generated speech if it leads to more provision. Where provision is being increasingly
mandated, the economics may suggest that Text To Speech is a viable alternative particularly for non-premium channels.
The Screen solution supports both 'pre-mixed' and play-out mixing of video description. Screen will be demonstrating tools for
the creation, editing and review of description scripts, tools for automatically generating video description audio tracks using
Text To Speech (including a mixing control 'warble track') and discussing workflows for merging the generated video
description with existing program audio tracks.
Contact: John Shike
Email:
[email protected]
Phone:
Cell: 650-703-4906
Snell
Demonstration of Alchemist OD, a completely new software-based, virtualized video transformation application for industry
standard file formats utilizing FIMS Media SOA Framework. Capabilities include frame rate conversion, aspect formatting, deinterlacing, inverse telecine, and other functions with resolutions up to and including UHD-1. Using latest phase-correlated
motion compensation, it exceeds the image transparency provided by hardware-based systems.
Contact: Steven Rich
Email:
[email protected]
Phone: 310-449-8600
Cell: 818-339-8526
Moving or Storing data?
Sohonet demonstrates integrated solutions matched to the complete
workflow requirements, including solutions for off-site computation.
Contact: Craig DeBari
Email:
Phone: 201-476-8346
Cell: 201-966-4100
[email protected]
Onsite
Email:
Contact: Louie Colunga
[email protected] Phone: 408-352-8054
Cell: 408-230-2890
Sony Professional Solutions of America group develops and manufactures technologies for a wide
range of professional production applications – from HD to 2K/4K and beyond. This includes technology
and services for motion picture and live production, videography, display, data storage and archiving, as
well as remote system monitoring. Sony will feature new Camera, Server and Display technologies at the
2014 HPA retreat.
New at HPA is Sony’s new F55 based 4K Live Production System. This unique solution features RAW camera imagers sent via
fiber to a base station where 4K, QFHD as well as standard HD signals are created. This system can also perform digital image
magnification, extracting HD images from the 4K canvas for replay applications. The new 4K XAVC Replay Server capable of
recording HD, 2K, QFHD and 4K resolution at various frame rates will also be demonstrated.
Sony’s new Slog3 / S-Gamut3.Cine will be explained. This newly added log curve and a color space is now in select Sony large
sensor cameras. S-Gamut3.Cine enables highly accurate color capture and provides smooth and intuitive control for colorists.
It is optimized for Cineon workflow under DCI-P3 color space. S-Log3 is designed for those familiar working with images having
film like transfer characteristics.
Sony will debut a new 2K “windowing” capability of the F55’s 4K image sensor. Sony will also show two new B4 to PL lens
adapters. These technologies allow the use of 16mm or 2/3” lenses with the Super35mm sensor and solve many lens migration
issues, extending the life of a vast portfolio of lenses.
To display the quality of our images, Sony will unveil a pre-production OLED monitor that incorporates a new image
processing engine and lighter weight chassis for on-set applications.
Sony PSA also provides production training, develops workflow solutions and captures the voice of our customers at our
Digital Motion Picture Center on the Sony Pictures Lot in Culver City, CA. The DMPC is host to a wide range of 3rd party
workflow solutions, lens, on-set color management and dailies solutions that support our technologies.
Contact: L.A. Heberlein
Phone: 206-466-2129
Cell: 206-375-6059
SpectraCal is showing CalMAN Studio 5.3, which includes support for Davinci Resolve, as well direct-load 3D LUT support for
TVLogic, Eizo, and Panasonic monitors. Representatives of Panasonic will be present in the booth with a 31" 4K reference
monitor and a 20" 4K tablet.
CalMAN LUTs are created using innovative volumetric cubic spline interpolation algorithms. The inventors will be present
throughout the retreat to discuss technical details, and attendees are invited to closely scrutinize the results.
SpectraCal will also demonstrate the new ColorChecker workflow, designed to let non-technical users (for example, in remote
sites) quickly verify that monitors conform to standards.
Contact: Garron Bateman
Onsite
Contact: Josh Wiggins
Email:
[email protected]
Email:
[email protected]
Phone: 720-382-2848
Cell:
Phone: 310-384-0640
Cell:
T3Media created, implemented and now operates T3 Library Manager on the T3Media Platform; one of the largest managed
digital video platforms in the world. T3Media is a global leader in converting content libraries to digital assets and providing
global accessibility and distribution solutions for the top names Media and Entertainment.
T3Media’s Platform provides master-quality storage, access, and delivery.
Our solutions include a sophisticated video-centric infrastructure, web-based access and search tools, on boarding and
delivery, and a menu of services from workflow integration to content portal development. These offerings provide a variety of
solutions for managing, preserving and delivering content. Our model is structured for openness enabling control and flexibility
by the library owner with holistic pricing meant to encourage access and use.
T3Media allows you to meet goals like preserving assets and providing business continuity, driving efficiencies through digital
file based workflows, and unlocking access to libraries to both B2B customers and consumer audiences globally.
T3Media is integrated with Amazon Web Service, providing media companies an accelerated ROI with respect to getting the
most out of AWS. We help our customers realize this promise in an integrated way, beyond discreet services like storage.
T3 Library Manager features include metadata management, manipulation, and packaging. These tools enable management of
web-based online catalogs developed by T3Media or built on the T3Media Platform API.
Contact: Charlie Evatt
Phone:
Cell: 00447966951645
Take 1 Transcription will be demonstrating their T1000 server solution. This system allows easy ordering of transcripts, and
delivers proxy media to Take 1 over the internet, without your team having any extra manual processes.
Contact: Lynn Yeazel
Email:
Phone: 949-582-0212
Cell: 714-599-2926
[email protected]
TEKTRONIX INTRODUCES EYE AND JITTER MEASUREMENT, OPTICAL IN/OUT, AND DOLBY MONITORING IN A HANDHELD
WAVEFORM MONITOR. . . . .
Troubleshooting is seldom done in the ideal conditions of a control console or equipment room, but often inside a mobile van,
sports venue, or at a news site. The new WFM2300 is the second generation portable, tablet style waveform monitor capable
of monitoring and analysis of audio and video signals as well as generating basic test signals. Eye pattern, jitter and cable
length measurements are displayed AND a built in cable simulator/stress loop provides the equivalent of 20 meters of cable to
route a signal through stressing it towards the limit of the “digital cliff.”
Also new to a handheld device are Dolby E metadata analysis and bar meter showing peak level of data along with a Dolby E
Guard Band meter with user-defined limits. Optical in/out now provide the capability of waveform monitoring from composite
to HD/SDI to 3G to optical.
Also: showing the UPGRADE PATH TO 4K on the 8xxx series of waveform monitors/vectorscopes.
Contact: Eric Bashore
Phone: 703-964-8080
Cell: 530-615-1789
Telestream is demonstrating its advanced rendering and automation technology through its Post Producer software.
Responding to instruction sets provided as a XML, in Telestream’s CML format, Post Producer automates many repetitive
content compositing and conforming operations. This technology is important in that it brings the potential of IMF and similar
initiatives to the market today, freeing up creative personnel and equipment to continue with the creative process while
reducing manufacturing and archive costs. This application runs on Telestream’s award-winning Vantage platform, detailed
below.
Telestream Vantage® is a complete family of world-class, video transcoding and workflow solutions – from single-server
installations for automating transcoding, to very large, multi-server systems that produce and assemble millions of finished
media packages. Vantage’s GPU-accelerated transcoding workflows make content production, multi-screen delivery, and
device interoperability a hands-off process. Its 16 bit, 4:4:4:4 video processing ensures pristine picture quality, and was
recently awarded the 2014 HPA Engineering Excellence award.
Vantage brings transcoding, media capture, metadata processing, and analysis into a single, unified system, all under the
umbrella of an enterprise-class management system with the ability to automate complex decision making and workflow
decisions. The Vantage workflow design process allows the construction of flexible, scalable systems that incorporate variables
into the Post Producer conform and compose actions while delivering predictable, visible, reliable results.
For more information, visit www.telestream.net/vantage.
Contact: Tony Davis
Phone: 505-500-4837
Cell: 505-500-4322
Generic reading glasses and prescription glasses work in essentially the same way; the only real
difference is the prescription--the precise measurement of the eye’s optical characteristics.
Tessive is demonstrating a method for quickly and precisely measuring a camera’s optical
resolution. Unlike traditional structured line-pair or zone-plate charts, a chart with a
frequency-limited random noise pattern is used. Because the chart is essentially
homogeneous, there’s no alignment necessary for the software to key to the image. Also,
the optical system measurement is performed at every point across the camera’s sensor,
so we get information about the lens sharpness across the entire field of view. At every
point on the sensor, we produce a two-dimensional modulation transfer function (MTF).
This image sharpness information can be very useful for testing camera setups, either during design or in the field. Because
the chart and algorithm are straightforward, the test can be performed by end-users. This can be used for setup validation and
could be built in-camera or into monitors.
Having precise numerical sharpness functions at every point on the sensor is especially
useful for image correction. Modern digital cameras have many areas of potential
sharpness loss intrinsic to their design. It is reasonable and probably desirable to design a
precise digital restoration filter targeted to the exact signal attenuations that happen in
front of the sensor. With the information generated by our method, this becomes very
straightforward.
Tessive will be demonstrating both the noise-pattern MTF measurement technique as well as the resulting data from several
camera setups. Also, we will show how this data can be easily used to create output camera images with flat sharpness
response (unity MTF).
Contact: Robert Ventresca
Email:
Phone: 203-647-8728
Cell: 203-988-0107
[email protected]
Onsite
Email:
Contact: Richard Cooper
[email protected]
Phone: 203-647-8794
Cell: 484-467-5633
Thinklogical provides fiber-optic KVM, audio and video signal extension and switching
technology supporting up to 4K resolution signals in native, uncompressed format.
Thinklogical’s products and solutions enable Broadcast and IT engineers to back rack
and centralize their critical computing resources and allocate them as needed, allowing
users to access computers located securely away from the broadcast or post production studio.
By tightly integrating Thinklogical’s fiber extension and routing solutions, users are able to create a protocol agnostic system
which is capable of supporting all desktop peripherals (including USB 2.0 and FireWire 800), analog and digital video, as well as
full duplex audio. This simplifies reconfigurations, eases administration, and provides a flexible, future-proof solution in the
ever-changing post production environment.
 4K digital cinema ready KVM (keyboard, video, mouse) signal extension with
3G and 6G SDI support
 Non-blocking matrix switches and video routers
 Industry-leading uncompressed 6.25 Gbps bandwidth
 Enables implementation of campus-based or remote facilities with no loss of
features or performance
Our video processing solutions are differentiated by Thinklogical’s patented MRTS technology, which successfully maintains
digital video and peripheral signals over distance (up to 80 kilometers), with the ability to transport every frame of a HD or
UHD video stream with no compression, along with audio and all desktop peripherals (keyboard, mouse, USB 1.0, 1.1, 2.0, and
FireWire 800) with no latency.
Contact: Steven B. Cohen
Cell: 310-920-1008
Onsite
Email:
Contact: James Heliker
[email protected] Phone:
Cell: 213-605-5870
TransFOUNDRY
Applying Software-Defined System Design to Media Workflows Content Owners, Producers and Distributors are challenged by
expanding resolutions, ever-changing delivery methods, and converging infrastructures. Current practice is to design and
deploy processing (Compute, Storage & Network) hardware in isolated silos, or with enough capacity to handle “peak load
plus” for shared infrastructure designs. However, increasing competition and divergent requirements will cause the extinction
of rigid and costly architectures based on worst-case assumptions. Instead, workflow-centric designs linked to a SoftwareDefined System model will transform how resources are allocated to the production and distribution of content; improving
speed, maintaining reliability, and lowering costs.
A Software-Defined System (SDSys) enables central control over the full range of computing resources – processing, storage,
network, and security; in pursuit of a real-time, self-optimized 'system.' At the model’s core is an intelligent separation of
control-plane and functional duties: rather than statically update configuration
parameters on each device in a pipeline,
SDSystems place key functional duties
under the direction of the SDS
Controllers, transforming rigid
infrastructure into adaptive systems
capable of workflow-directed
reconfiguration, deterministic operation,
and continuous optimization in service to
schedules and deadlines.
Contact: Thomas Dove
Onsite
Contact: Glen Thompson
Email:
[email protected]
Phone: 441173155155
Cell: 447771560799
Phone: 310-370-7837
Cell: 310-350-2281
Vidchecker software does not only comprehensive fully-automated quality control of file-based media, but also - uniquely - can
automatically correct common video and audio errors - including for the CALM legislation, saving time and money.
Vidchecker is easy to use and integrate, fast to process and fully scalable.
Vidchecker is in use with many major broadcasters and content distributors including Fox, NBC, CBS, Technicolor, DirecTV,
Sony, CMT/Viacom, TruTV/Turner, Ericsson, BBC, Telecom Italia.
Contact: Noam Shendar
Email:
[email protected]
Phone: 650-919-8250
Cell: 650-996-0444
ZADARA VIRTUAL PRIVATE STORAGE ARRAY
Zadara™ Virtual Private Storage Array™ is a private, on-demand SAN (block) and NAS (file) service. The VPSA™ service
providers pure OpEx storage-as-a-service (monthly fee with no commitment) which can be grown on the fly, shrunk, or deleted
at project's end. VPSAs are highly reliable, can grow to 100TB+ per VPSA (with no limit on the number of VPSAs), and are fully
configurable. By selecting - in real time - the drive types, RAID levels, caching and access protocols, customers configure their
VPSAs to meet the specific performance, reliability and cost their projects require. And, thanks to dedicated resources
allocated at the time of customers' requests and never over-subscribed, performance is consistent over time and data privacy
is assured.
The VPSA service is also available at data centers elsewhere in the U.S. and worldwide and offers the built-in ability to
automatically replicate data from any VPSA location to any other VPSA location.
One can connect to VPSA in three ways. First, CoreSite customers can connect
via the CoreSite Open Cloud Exchange (OCX). This is the most flexible and most
quickly provisionable method. Second, CoreSite customers also have the option
of connecting via cross-connect (dedicated rack-to-rack fiber). This method
usually entails a long-term commitment. Third and last, one can connect via an
external fiber circuit. This last option allows connection to servers and
workstations residing outside CoreSite.

Demo Room Description Packet

Transcription

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