Articles and Book Excerpt.
Transcription
Articles and Book Excerpt.
Articles mosaic event management mosaic event management CONTENTS Please click the appropriate title to jump to that section THE NUDIST ON THE LATE SHIFT THE NEW PARTY REGIME GRAND STRAND THE PARTY FOR THE YEAR 2000 HAS ALREADY BEGUN Excerpt from the article SAN DIEGO mosaic event management Excerpts from THE NUDIST ON THE LATE SHIFT a novel by PO BRONSON South Park Ron Johnson is a merry rock slab of muscle who wears pajama bottoms and T-shirts. Alison Chozen is a brainy hotty who could easily moonlight as a Victoria’s Secret model. They love to finish each other’s sentences. Listen to how this tag team talks, and you’d think they were high-tech entrepreneurs: “Sometimes we’re here late at night, trying to think of ideas. How can we improve on last year? We have to stay competitive —” “—anything is possible. Put no barriers on your mind. Let it go. If you nurture and feed the mind, it’s amazing what you can come up with—” “—the next thing you know, we’ve promised something to a client, and we’ve put ourselves in a jam: we’ve got no idea how we are ever going to pull this off!” The kinds of promises Alison and Ron make to clients are not for upgrades to software but usually for something a little more eye-catching. Such as camels. “We promised a client two camels and suddenly it was a week away. We had to go out and find camels—” “—but it turns out that if you make a five-thousand-dollar donation to the San Francisco Zoo, they’ll let just about anything out of its cages for the night.” Alison and Ron are party planners with Mosaic Events Management, and they have developed quite a reputation in Silicon Valley for bashes that have a particular appeal to the high-tech crowd. “It’s definitely different than for other industries,” Alison says. 01 08 mosaic event management Ron picks up the thought: “At a high-tech party, usually nobody knows each other, and they’re often very shy. So we need to provide something interactive, create an environment with games.” But you won’t see a dance contest at a Mosaic party. In a tech crowd, there are usually not many dancers and often not many women with whom to dance. You won’t see a casino night either. Four years ago, that might have been enough, but the relentless pressure to innovate has affected the party circuit as much as it has the integrated circuit. “The trend is much more towards the physical,” says Alison. So today they might roll out a hundredyard-long Astroturf football field, complete with goalposts. Everyone will be given a reversible jersey, and the party will continue on the field as a helicopter lands and out jumps Boomer Esiason, ready to toss passes to a line of receivers. Roving novelty performers, like human condom men or hula hoop queens, roam the crowd. And there will always be a line to be a human dart. To be a human dart, you slip into a head-to-toe Velcro suit, then squat into a butt bucket that is the firing device of a huge slingshot. Attached to either side of the butt bucket are huge rubber bands as thick as your wrist. Your team pulls you back until the bands are fully stretched, then releases you, and you fly straight through the air for twenty-five feet until you smack against a wall-sized foam target, also covered with Velcro—and there you stick. You are utterly incapable of pulling yourself off. You must be peeled off slowly by your teammates. “Ninety percent of our business is repeat business,” says Ron, and Alison finishes the thought: “Because we know their guests and we know what they want.” What they want are climbing walls, trampolines, human foosball, bungee jumping. Basketball games in which the balloonish ball is four feet in diameter and the hoop is even bigger. You can get your picture taken draped in a ten-foot-long albino boa constrictor, which has yellowish skin and ruby red eyes. 02 08 mosaic event management The trends in food and drink are tough to keep up with too. “It’s not enough just to serve ginkgo in the smoothies. You’ve got to have oxygen-infused cocktails for the mental boost.” And while the trend around the country is toward comfort foods, in high tech it’s still cutting edge. “We can serve garlic mashed potatoes—” says Ron. “—but only if we serve it in a martini glass,” finishes Alison. “We can do pasta—” “—but only if we color it jet-black with squid ink.” The camels were for a Midnight at the Oasis Bedouin theme. Another time they promised two jaguars, which were flown in from Toronto. “We’ve definitely pricked up the value system of our clients—” “—we’ve taken on their philosophy.” “It becomes not whether we can do it—” “but how we will do it.” 03 08 mosaic event management Kitchens were created at the rear of each pavilion using pipe and drape. The large number of attendees inspired Victoria Karno of Mosaic, caterer of the event, to make each buffet easily accessible. “We felt it was best to use self-serve containers so that people could just pick them up and hit the road, so to speak,” she says. That in mind, tiny Chinese take-out containers with chopsticks were used for chopped and Thai-noodle walk-away salads, and a wrap station featuring a sun-dried tomato wrap filled with sauteed prawns, diced cucumber, cous cous and fresh papaya salsa, were offered at the Rainforest buffet. The buffet was accented with tall reeds and grasses, natural woodplatters, lush greenery and exotic florals. Red and orange theatrical lights created the ambience in Rio Carnival, where feathers, beads and bright neon platters adorned the buffet featuring walk-away jambalaya, miniature beef tamales and sweet potato chips with pineapple and green onion chutney. In Club Land, a black and blue buffet offered platters of grilled and fresh vegetable crudite, sushi and Italian food, including penne brushetta and miniature pizzas. In addition to regular bar service, a Smart Bar was added to provide guest with a nonalcoholic alternative. The amino acid and vitamin-powered beverages come in neon colors, with names such as Oxygen Cocktail, Ginko a Go-Go and Killer Bee Ice Tea. “The drinks are visually appealing and the blenders were going like crazy,” Karno says. A countdown signified the finale of the evening, and when it finished, balloons hanging from the ceiling were popped, showering guests with confetti. For those who had a glimpse of the coming millennium at this event, the real countdown will be eagerly anticipated. 07 08