JH-2014-GB-bachelor Management Tourisme.indd

LA ROCHELLE - FRANCE
BUSINESS SCHOOL
GROUPE SUP DE CO LA ROCHELLE
Bachelor
in Tourism
Management
- 3 year undergraduate programme, recognized by the French Government
- The 1st and only program in France to have been awarded TedQual Certification by The
World Tourism Organization (UNWTO)
Program Objectives:
This is an academic program enriched by an applied research which implies commitment both individual and collective.
The program trains operational managers for the tourism and leisure industry. The objective is to educate students to
work in the various fields of operational management in the largest economic sector in the world: the industry of
tourism, hotel management, leisure and events.
Course Overview:
YEAR 1
First semester: September to December
- Tourism Fundamentals: Consumer Behaviour, The Economics
of Tourism, Knowledge of the markets, Geopolitic,
Project Management, Economy Companies, Marketing of Tourism, Reception Techniques, Operationnal Marketing, Sales to
Tourism, Human Ressources
- Languages and World Knowledge: English, 2nd Language,
Language and culture
- Personal Development: Arts workshops
Internship: «First steps in Business» 1 month (December)
YEAR 2
First semester: September to December
- Tourism Management: Project management in Éco-tourism,
Tourism products management, Geo-cultural zone to choose
from (Spanish, English, Arabic, Asian), Marketing and
communication, Financial diagnosis, International business
negociation, Tourism law
- Languages and World Knowledge: English, 2nd Language,
Language and culture
- Personal Development: Opening oneself to the World,
Preparation to the humanitarian project
YEAR 3
First semester: September to December
Core Modules: Revenue Management, E-Tourism, Relationship marketing, Corporate Finance, Ethic & Sustainable development, Cross cultural
management, Team Management.
- Specialization to choose from: Hospitality management
,
International tourism management , Event management ,
Management and creation of a leisure company ,
E-Tourism Management , Restaurant management , Sports Management
, Leisure and Entertainment including one semester at the
University of Delaware (USA) and post to Disneyland in Orlando
Second semester: January to June
- Tourism Fundamentals: Consumer Behaviour, The Economics
of Tourism, Knowledge of the markets, Geopolitic, Project Management, Economy Companies, Marketing of Tourism, Reception
Techniques, Operationnal Marketing, Sales to Tourism, Human
Ressources
- Languages and World Knowledge: English, 2nd Language,
Language and culture
- Personal Development: Arts workshops
Internship in a company in France (if French language level permits it)
or abroad 12 weeks (June/July/August)
Second semester: January to June
- OR, Classes at La Rochelle: Retailing Marketing and Marketing
Price, Marketing of Product and Communication, Fundamentals of
Management Control, Employment Law and Corporate Law,
Fundamentals of Human Resources Management, Business Creation
- Study abroad in a partner university: Europe, Brazil, Canada,
USA, Peru, China, Korea, Malaysia, Taiwan, Russia... 4 to 6
months.
- AND, Humacity Mission, humanitarian, civic or social mission,
3 months in France or abroad.
Second semester: January to June
- Middle Management internship in
France or abroad 6 months
- Research project/Thesis
The city of La Rochelle is located at the heart of the French Atlantic Coast,
2 hours and half from Paris and 1 hour and half from Bordeaux by train,
1 hour from London by plane and less than 2 hours by plane from other
European capitals.
With more than 3 million visitors a year from France and abroad, La Rochelle
is the 3rd most visited city in France.
Students of La Rochelle Bus
iness
School
La Rochelle
International Music Festival
Student life in La Rochelle
International In-water
Boat Show
LA ROCHELLE BUSINESS
SCHOOL IN FIGURES
LA ROCHELLE
• 3100 students
• 10028 graduates
• 650 international students
(32 nationalities)
• 6 offices abroad (China,
Morocco, Mexico,
Senegal, Ukraine and
Turkey)
• 21 double degrees all
around the world
• 137 double degrees in 35
countries
• 50 partner companies
• 102 teachers (27% of
which are international)
• 160 professional lecturers
• 40 student associations
and clubs
Londres
London
1 hour
by plane
Paris
Paris
2 hours and half
by train
La Rochelle
Rugby Team
La Rochelle
La Rochelle Beach
www.larochelle-tourisme.com - www.ville-larochelle.fr
Admission Process for international students
Online application (www.esc-larochelle.fr/eng)
Preselect on basis
of application
documents
Skype admission
interviews:
motivation and
English language
Help provided with
visa application
procedure
Help provided
for finding
accommodation
in La Rochelle
Our School provides assistance for international students in finding accommodation in La Rochelle.
Our Housing Office offers different possibilities: individual or shared studios / apartments, homestay…
Contacts
Bénédicte JULIEN - Valérie LE DÉ
International Admissions Office
[email protected] - [email protected]
Phone : 0033-5-46-51-77-71/87
Non-binding document. The school reserves the right to modify course content, dates and fees.
une école