Fourth Quarter 2008 Vol.16 No.61 Hyundai
Transcription
Fourth Quarter 2008 Vol.16 No.61 Hyundai
Fourth Quarter 2008 Vol.16 No.61 Hyundai-Kia Automotive Group Joins Ranks of Global Top 5 Automakers Hyundai Motor Unveils Veracruz and Genesis at the Moscow Motor Show Hyundai Elantra Hailed as the Best Small Sedan in the U.S Hyundai Extends Its Sponsorship of the Hyundai A-League Interview: Dmitry Sergeev, President of Rolf Altufijevo Moscow, Russia Genesis Coupe to Come with High Performance Brembo Brakes 2008 Hyundai Dealers’ Korea Trip Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Meet the Hyundai Family Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai-Kia Automotive Group Joins the Ranks of Global Top Five Automakers We ask for your continued cooperation and support so that Hyundai Motor can evolve into the world’s best automotive brand. Rapid climb from 11th in 1999 to 5th in 2007 2007 Global Sales Rankings COMPANY UNITS 1 Toyota Motor Corp. 9,366,000 2 General Motors 8,902,252 3 Volkswagen AG 6,191,618 4 Ford Motor Co. 5,964,000 5 Hyundai-Kia Automotive Group 3,961,629 1999 ~ 2007 Global Sales Rankings 6 7 8 Dear Hyundai Family Members, I would like to take this opportunity to first of all convey my sincere appreciation to each and every Hyundai global family member, for your great contribution to our company’s growth and development. In the midst of a global economic slowdown, led by skyrocketing energy and commodity prices and contracting consumer demand, automakers everywhere are faced with tough challenges. However, thanks to your effort, innovation, and patience, we are having a relatively successful year with a number of meaningful accomplishments. According to the 2008 Global Market Data Book published by Automotive News, Hyundai-Kia emerged as the world’s fifth-largest automaker, based on worldwide sales of 3,961,629 vehicles in 2007. Hyundai-Kia ranked as the world’s eleventh-largest automaker in 1999 when MongKoo Chung took over the helm as Chairman and CEO. Under his visionary leadership, Hyundai-Kia has expanded its global footprint, setting up new manufacturing plants in China, the United States, 02 . HYUNDAI MOTOR WORLD India, Slovakia, the Czech Republic, and Russia. Our company’s rapid rise up the global rankings would not have been possible without the energy and passion of our dealers and distributors. Other good news includes the Accent grabbing first place in the small car category in the latest J. D. Power and Associates’ Vehicle Dependability Study (VDS). Furthermore, Azera, Santa Fe, and Entourage were selected as the best cars within their respective categories in the Total Quality Study (TQS) conducted last June by Strategic Vision, an influential U.S.-based research organization. These awards serve as yet another indicator of Hyundai’s growth into a world-class automaker. In addition to delivering high-quality products to the market, we are striving to build a closer connection with our consumers as an official sponsor of international football, which helps us raise awareness of the Hyundai brand. During the UEFA EURO2008TM, which was co-hosted by Austria and Switzerland this past June, we showed the public our European model lineup through on-site activi- ties that reinforced our brand image. Attention now shifts to South Africa and the great opportunity in our sponsorship of the 2010 FIFA World Cup, where we will pursue new and innovative marketing and communication strategies that will set the stage for Hyundai’s rise into the elite ranks of global automakers. Thank you once again for the faith and devotion you have shown our company, and I ask all our global family members for your continued cooperation, so that Hyundai evolves into the world’s best automotive brand. I wish you great success and prosperity always. Best regards, 9 Honda Motor Co. Ltd. Nissan Motor Co. 3,675,574 PSA / Peugeot-Citroen SA 3,428,400 5th 6th 2,676,268 Chrysler LLC 11th 10 2,620,864 Fiat S.p.A. With worldwide sales of 3,961,629 vehicles in man Mong-Koo Chung took over the helm as the 2007, the Hyundai-Kia Automotive Group emerged CEO. Since then, under Mr. Chung’s leadership, as the world’s fifth-largest automaker, moving up the company has steadily moved up the rankings from sixth place in 2006, according to the 2008 ladder, accelerating its push to globalize operations Global Market Data Book by Automotive News in by building new manufacturing plants in the United June. States, China, India, Slovakia, Czech Republic, While quantitative growth has been an important objective of Hyundai-Kia in the past, the company is now focusing its efforts on qualitative and social growth as well, including continuous improvements in technological innovation, brand power and corporate social responsibility activities. Hyundai-Kia has the momentum to keep on growing. Jae-Kook Choi President Hyundai Motor Company 3,831,000 1999 2006 2007 and Russia. Including the export sales of 185,114 complete knock-down kits, which are assembled by overseas partners, Hyundai-Kia’s 2007 global sales reached 4,146,743 Hyundai-Kia has recorded remarkable growth in the units. Automotive past four decades since Hyundai Motor Company News’ methodol- was founded. It ranked as the world’s 11th largest ogy excludes CKD automaker in 1999, the year Hyundai-Kia Chair- sales. HYUNDAI MOTOR WORLD . 03 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Develops New Fuel-Saving Kappa Engine Innovative technologies cut weight and friction to boost fuel economy To be installed on Hyundai’s i10 and i20 A- and B-segment cars In an era of soaring gasoline prices, Hyundai Motor Company is helping costconscious drivers meet the challenge of finding affordable means of transportation with its newly developed Kappa engine. The first car to have the Kappa engine installed will be the i10, which, in whole, is produced by Hyundai’s Indian subsidiary in Chennai. Hyundai Motor India (HMI) launched i10 in October 2007 and had sold 184,465 units by the end of June. It is one of HMI’s best sellers. Hyundai’s i10 minicar with a 1.25ℓ Kappa engine will deliver a fuel economy rating of 5.0ℓ/100km (47 mpg) in the European combined test cycle for best-in-class performance. Kappa is also cleaner than its competitors—in the European combined test cycle, an i10 equipped with the Kappa engine produces just 119g/km of CO2, far less than Fiat Panda, Fiat Punto, Opel Corsa, Renault Twingo, and Nissan Micra. Kappa also impresses with its high specific torque rating of 9.6kg.m per liter, best in its class for excellent drivability in stop-and-go city traffic. Kappa will be installed in Hyundai’s i20, due to be revealed at this autumn’s Paris Auto Show. Kappa is the 11th in its series of gasoline engines developed by Hyundai’s exclusive enginebuilding technology. Kappa will be manufactured in two variants, 1.25 litres (EU) and 1.2 litres (Indian market), at HMI’s second-largest engine plant, where annual output is forecast to reach 250,000 units per year. With the newly-constructed Kappa engine Kappa 1.2 Kappa 1.25 plant, HMI will, in its capacity, be able India General Europe to produce up to 570,000 units per Displacement (cc) 1,197 1,248 year, including the existing 320,000 Bore × Stroke (mm) 71×75.6 71×78.8 units-per-year produced by the largest Compression Ratio 10.5 10.5 Epsilon and Alpha engine plant. The Max Power (ps/rpm) 80/5,200 77/6,000 77.8/6000 Kappa engine plant went into operation Max Torque (kg·m/ 11.4/4,000 11.8/4,000 12.0/4,000 on July 15. rpm) Cylinder Block / Head Aluminum/Aluminum Cam Type DOHC Valve System 16-Valve Swing Arm Type Ignition System Distributorless (2X2 Coil) Intake System NA (Natural Aspirated) Fuel System RLFS (Returnless Fuel System) MPI (Multi-Point Injection) Emission System 04 . HYUNDAI MOTOR WORLD WCC Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai to Start Retail Sales of First Hybrid in July 2009 All-New i20 to be the Highlight of Hyundai’s Line-up at the Paris Motor Show World’s first LPI hybrid, first to use advanced Lithium-Polymer batteries Six new Hyundai models (i20, i20 blue, Santa Fe Petrol-Electric Hybrid, ix55 sports utility vehicle, Genesis saloon, Genesis Coupe Show Car) will make their international debut at this year’s Paris Mondial de l’automobile. Hyundai Motor will use this occasion to showcase several productionready vehicles designed and built with the European market in mind and demonstrate its “green” credentials with two innovative concepts: the eye-catching Coupe show car and the premium Genesis sedan. Taking the center stage for its world premiere will be the all-new i20 subcompact, set to become a best seller in the European Hyundai range. All-new i20 The all-new i20 subcompact, due to be launched in Europe towards the end of 2008, will be a highly significant addition to the new generation of Hyundai vehicles identified by the ‘i’ prefix. Designed at Hyundai’s European Design Centre in Russelsheim, Germany, the chic, new five-door i20 rides on a longer wheelbase than did its predecessor model, Getz, giving the i20 an athletic stance and a spacious interior architecture. Featuring Hyundai’s distinctive design motifs—the bold chrome-topped grille flanked by piercing teardrop headlamps at the front and the striking stacked rear light clusters— the i20’s modern lines are further strengthened by meticulous attention to details, including the colorcoordinated bumpers, sills, and wing mirror. The well-packaged interior provides generous levels of standard equipment. Elantra Hybrid Electric Vehicle Hyundai Motor Company plans to start retail sales of its first LPG-electric hybrid vehicle in July 2009. To be sold initially in the Korean domestic market under the Elantra badge, the Elantra LPI Hybrid Electric Vehicle (HEV) is the world’s first hybrid vehicle to be powered by liquid petroleum gas (LPG) and the first to adopt advanced Lithium Polymer (Li-Poly) batteries. Powered by a Liquefied Petroleum Injected (LPI) Gamma engine displacing 1.6 litres, a 15kW electric motor, and continuously variable transmission, the Elantra LPI HEV is a mild-type hybrid capable of delivering a competitive fuel economy rating. “The Elantra LPI HEV demonstrates Hyundai’s innovative approach: We have leveraged Hyundai’s world leadership in LPG-fueled vehicles to develop a hybrid that will be very economical to operate,” said Dr. Hyun-Soon Lee, president of the Research and Development Division. The Elantra LPI HEV will have a premium cost, compared to a conventional Elantra, due to the extra hardware (Li-Poly battery, DC motor, and electrical control system). However, with the resulting fuel savings, Elantra LPI HEV buyers can expect to recover the extra cost of the vehicle in about two years. In addition, the Elantra LPI HEV emits just 103g/km of CO2 and 90% less emissions than an equivalent standard gasoline-powered Elantra to qualify as a Super Ultra Low Emission Vehicle (SULEV). Initial sales of the Elantra LPI HEV are to be restricted to the Korean domestic market. However, the LPI Hybrid could be exported to markets that have excellent LPG distribution infrastructures. Because the Elantra LPI HEV remains under development, more detailed technical specifications will be released closer to the July 2009 launch date. Interior of Hybrid Electric Vehicle CKD Manufacturing Plant in Ukraine Completed Hyundai Motor Company held the opening ceremony of its CKD manufacturing plant in Cherkassy, Ukraine, on June 20. Those in attendance included the Ukrainian president, Mr. Victor Yushchenko, who gave a congratulatory speech, high-ranking government officials, and some 700 guests from various sectors. The new plant, together with the manufacturing plants in the Czech Republic and Russia, will play a pivotal role in dominating the Eastern European markets. A gala dinner was held on June 19, the eve of the opening ceremony, for VIP guests. The CKD manufacturing plant, located in Cherkassy (250 km south of the Czech capital of Kiev), is a local assembly base for Hyundai. It has been producing the Tucson model since its opening and at the end of the year will add the Avante XD model, bringing the combined production total of the two models to 3,400 units by year-end. With the addition of other small cars, the plant’s capacity will be increased to 60,000 units per year by 2012. By operating the Ukrainian CKD plant, Hyundai will reduce the customs levied on imported finished cars, being able to compete more effectively with cars made by local and Chinese automakers by offering more affordable cars and reinforcing its local marketing. Furthermore, Hyundai expects to revitalize the Ukrainian region’s economy by helping the country sustain its economic growth and decreasing the unemployment rate by creating new jobs. HYUNDAI MOTOR WORLD . 05 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Unveils Veracruz and Genesis at the Moscow Motor Show Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Accent Named ‘Most Dependable Subcompact Car’ by J.D. Power and Associates Hyundai to capture Russia’s premium automobile market with Veracruz (ix55) and Genesis Hyundai presents Dick Advocaat with the first Veracruz as a premium marketing initiative High-mileage Accent at the top of its class The fuel-efficient Hyundai Accent, which gets up to 35 miles per gallon on the highway, was named the most dependable subcompact car by J.D. Power and Associates in its 2008 Vehicle Dependability Study (VDS) on August 7. The highly-regarded study measures problems experienced by original owners of three-year-old (2005 model year) vehicles. The study is based on the responses of more than 52,000 owners of new vehicles bought between November 2004 and April 2005. The Accent’s score is based on the fact that only 187 problems were registered per 100 cars, more than a 20% improvement over the 2007 results. This improvement was mostly accounted for by measured improvements in the engine, climate Hyundai Motor Company unveiled the Veracruz (export name: ix55) and Genesis at the Moscow International Automobile Salon 2008, signaling their arrival in the Russian luxury automobile market. The recent Moscow Motor Show was held on August 26 at the Crocus Expo Center. Hyundai featured a total of 15 models, including the new premium SUV Veracruz, the premium sedan Genesis, and the environment-friendly concept car i10 Blue. The Russian SUV-E segment to which Veracruz belongs to recorded impressive sales of 90,815 units in 2007, representing 19.6% of the total European market sales of 462,545 units. The market demand is anticipated to continue its growth. In an active promotional gesture, Hyundai Motor presented its first Veracruz in Russia to Mr. Dick Advocaat of the Zenit St. Petersburg team. Mr. Advocaat was also the former trainer of the Korean National Football Team during the 2006 World Cup in Germany. 06 . HYUNDAI MOTOR WORLD At the Geneva Motor Show last year, where i30 made its world debut, Hyundai announced the company’s new “i” series naming system in Europe, which stands for ’inspiration,’ ‘intelligence,’ and ‘innovation.’ Now, the launch of ix55 signals the birth of the “ix” series as Hyundai Motor adds the letter “x” for its Cross Utility Vehicles to its SUV models in the European market, ensuring a consistency in the brand. Furthermore, i10 Blue, the environment-friendly concept version of the next-generation small car i10, which is manufactured by the Hyundai plant in India and sold in Europe, was also featured at the Moscow Motor Show, reaffirming Hyundai’s advanced technology. An area of 950 square meters was dedicated to the display of 15 Hyundai controls, and seating categories. models, which also included the Sonata, Grandeur, The VDS study measures problem symptoms of Elantra, Getz, Hyundai Coupe, Santa Fe and three-year-old vehicles primarily in categories such Tucson, capturing the full attention of the Russian as ride, handling, braking, temperate controls, automobile industry. seats, engine performance, driving dynamics, and interior and exterior durability. The VDS is one of the three J.D. Power and Associates quality studies, along with the Initial Quality Study (IQS) that measures quality after 90 days of ownership, and the Automotive Performance, Execution, and Layout (APEAL) study that measures customer perceptions of the design, content, layout, and performance of their new vehicles. 2008 Vehicle Dependability Study Subcompact Car Rank Company 1 Hyundai Accent 2 Scion xA 3 Chevrolet Aveo 4 Suzuki Aerio / Aerio SX 5 Kia Rio / Rio 5 HYUNDAI MOTOR WORLD . 07 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Elantra Hailed as Best Small Sedan in the U.S. Genesis Receives Favorable Reviews from Automobile Magazines Consumer Reports selects Hyundai’s Elantra as the best small sedan, a category receiving much attention as a solution to high oil prices In this era of high oil prices, Hyundai Elantra has proved to be the best car for consumers seeking small sedans as a fuel-efficient option. Consumer Reports, one of the most widely recognized and trusted magazines as well as the most influential on American consumers when it comes to buying cars, judged the Hyundai Elantra the best in the small sedan category in their recent July issue. The special July 2008 “Gas-Saving Sedans” issue of Consumer Reports introduced the results of their test of a group of small sedans, a category which is receiving much attention from consumers as a solution to high oil prices. Hyundai Elantra scored 82 points in the Consumer Reports test, beating Subaru Impreza (72 points), Toyota Corolla (71 points), Ford Focus (65 points), Chevrolet Cobalt (50 points), and Chevrolet Aveo (36 points) to the first place. Consumer Reports wrote that “Elantra is a well-rounded package with a quiet, roomy cabin, a comfortable ride, and ... respectable fuel economy.” In particular, it judged Elantra to have the best safety features, noting its excellent braking and very secure emergency handling. Elantra delivered the shortest braking distances and achieved the best score in emergency handling tests among the six models tested. Consumer Reports went further to praise Hyundai’s quality management, adding that “Elantra’s selection as the best small sedan is the amazing result of Hyundai Motor’s continued efforts to improve quality.” in this issue overall road-test score p f g vg e 82 72 Subaru Impreza 71 Toyota Corolla 65 Ford Focus 50 Chevrolet Cobalt 08 . HYUNDAI MOTOR WORLD The 2009 Hyundai Sonata redesign was led by the team at Hyundai’s America Technical Centre, Inc. (HATCI) in Superior Township, Michigan. The 2009 Sonata was the first Hyundai worldwide product program led by the team in North America. The focus of the redesign of the 2009 Sonata was on the interior, where Hyundai’s American designers re-crafted the cabin area to create an upscale ambiance for the driver and passengers. Eyes are drawn to the clean and sophisticated flow in the center console and instrument panel design, which borrows design cues and rich materials from the premium Hyundai Veracruz SUV sold in North America. In the U.S., Sonata is classified by the Environmental Protection Agency as a Large Car, truly a “class above” its competitors, such as Toyota Camry. Sonata even shines in boot room, with 462 liters (SAE) of boot space, giving it an 8% advantage over the Toyota Camry and a 16% advantage over the Honda Accord. Hyundai engineers also listened to customer feedback on seat comfort and were able to redesign the front seat angles and cushion lengths to improve comfort. Hyundai Elantra Chevrolet Aveo The 2009 Hyundai Sonata has been named an “Interior of the Year” award winner in the category of The Best Redesign at the annual Automotive Interior of the Year Awards conducted by Ward’s Auto World magazine in the United States. New, well-crafted interior still a “class above” In its article titled “The Refined Elantra SE Beats the Very Thrifty Corolla,” Consumer Reports rated the Toyota Corolla, launched in the U.S. market last February, as being impressive in fuel economy but a stroke below the Hyundai Elantra in overall ratings, confirming Elantra to be the best in the small sedan category. MAKE & MODEL 2009 Sonata Wins Award in North America for Interior Design 36 Top four U.S. automobile magazines expect Hyundai Motor to “take the next leap forward with Genesis” 2009 Hyundai Genesis Receives Five-Star Crash Test Ratings from NHTSA Hyundai Motor Company’s Genesis and Sonata received favorable reviews from top U.S. automobile magazines. Leading U.S. automobile magazines including Car and Driver, Motor Trend, Road & Track, and Automobile Magazine gave their first driving impressions and reported on the exceptional performance of Genesis on the eve of its full-scale launch on the North American market. They all introduced Genesis as Hyundai’s first luxury rear-drive model, which will signal a new beginning for the brand with performance and quality that surpasses existing European and Japanese luxury cars. The leading U.S. automobile magazine Car and Driver reported on Genesis’s potential for success in their review entitled “From Genesis to Revelations” that “the Korean upstart tries to pull a luxury rabbit out of the Lexus top hat. And pretty much does,” and added “it looks like 1989 all over again.” Another U.S. automobile magazine, Road & Track, wrote “Are the Japanese and the Germans nervous? They should be,” citing the refined and exceptional style of Genesis. Automobile Magazine gave favorable reviews to the excellent performance and quality of Genesis, commenting “Hyundai might not be entering the luxury-car world with a new brand and shiny new dealerships, but there is nothing tentative about the Genesis itself, a car that represents the most ambitious engineering undertaking ever for the Korean automaker.” For the successful launching of Genesis, which will be released in the U.S. market later this month, Hyundai invited leading members of the U.S. automobile press to Korea in May for a first drive and again held a press event in the U.S. in June where 70 members of the U.S. press were invited to test-drive the car. One source at Hyundai Motor Company explained: “Hyundai is pursuing marketing activities based on actual experience in order to upgrade the image of Hyundai cars in the minds of American consumers.” He added that, “thanks to the positive response of opinion leaders after experiencing Genesis, we expect the reputation of Hyundai Motor Company to be improved, generating not only the sales of Genesis, but also an overall increase in the sales of all the models.” The National Highway Traffic Safety Administration (NHTSA) gave five-star crash test ratings, the highest government rankings under the agency’s New Car Assessment Program, to the all-new 2009 Hyundai Genesis in both the front- and side-impact crash tests. Maintaining Hyundai´s emphasis on delivering the highest safety standard, Genesis boasts of a world-class active and passive safety features that simultaneously prevent accidents and maximize the well-being of its occupants in the event of a collision. Genesis continues the Hyundai tradition of standardizing key life-saving safety technology, with features such as the Electronic Stability Control (ESC), eight airbags, and electronic active head restraints. ESC compares the driver’s intended course with the vehicle’s actual response. It then brakes individual front or rear wheels and/or reduces engine power as needed in certain driving circumstances to help correct understeer or oversteer. Genesis´s eight airbags include advanced dual front airbags, front and rear seat–mounted side-impact airbags, and roof-mounted side curtain airbags for both the front and rear outboard seat occupants. Hyundai is the first popular brand to offer electronic active front head restraints, a standard feature on the 2009 Genesis, and an improvement over mechanically based active head restraint systems. Genesis is brought to a halt by large four-wheel anti-lock disc brakes with the Brake-Assist and Electronic Brake Distribution (EBD). HYUNDAI MOTOR WORLD . 09 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Entourage Ranks First in its Segment in AutoPacific’s IVA AutoPacific announces winners of the Ideal Vehicle Awards (IVA) Hyundai’s Entourage ranks No. 1 for the second year in a row in the minivan segment Concept Genesis Coupe Wins ”Production Preview” as Concept Vehicle of the Year Hyundai received the 2008 Production Preview Vehicle of the Year award for its Concept Genesis Coupe at the seventh annual North American Concept Vehicle of the Year Awards on June 24. Concept Genesis Coupe closely resembles the production model which will join Hyundai’s lineup in the spring of 2009. The awards, organized by the Southeast Automotive Media Organization (SEAMO), recognize those vehicles most likely to shape the future of the automobile industry. Winners were honored in a ceremony at the Automotive Hall of Fame. The exceptional quality of a Hyundai car has been recognized by American consumers who have rated it as their “ideal” car. Hyundai Motor Company announced on June 30 that Entourage ranked first in its segment in the 2008 Ideal Vehicle Awards (IVA) given by AutoPacific, the U.S. automotive research and consulting firm. Out of a total of 28 segments, Hyundai’s Entourage, along with Toyota’s Sienna, was selected as the best model in the minivan segment. AutoPacific’s 2008 IVA evaluation was done by some 33,500 owners of new 2008 model year cars and trucks purchased between September 2007 to December 2008 who rated how close their vehicles came to their ideal vehicle on 15 attributes, including exterior styling, passenger roominess, cargo space, driver’s seat comfort, power and acceleration, etc. The Hyundai Entourage received the honor of being named the best model in the minivan segment for the second year in a row. A Hyundai Motor Company source commented that “This year’s AutoPacific Ideal Vehicle Awards results signify that Entourage has been recognized for its true worth in the U.S., the home of automobiles,” and added that “Hyundai will continue to make efforts to enhance its brand image by introducing new cars that provide superior quality, performance, and design.” Entourage owners who participated in this year’s IVA gave great reviews on the minivan’s safety, design, and passenger space. Hyundai Entourage is listed in the 2008 edition of The Car Book as the best recommended model in the minivan category and was also chosen as the best-quality vehicle in the Total Quality Study (TQS) conducted by Strategic Vision last year. 10 . HYUNDAI MOTOR WORLD According to juror Kevin Kelly of Automotive Design & Production, the Concept Genesis Coupe is “sporty, aggressive, and modern—not words you commonly associate with Hyundai design, but this car is an exception. The Concept Genesis Coupe doesn’t try to be a muscle car in the vein of the American concept; it busts through those doors to create something that’s a combination of sport and a bit of luxury that will still appeal to those who want power.” A jury of more than two dozen professional automotive journalists from across North America selected the concept award winners from the 40 concept vehicles and 12 production preview vehicles that made debuts in North America during the 2008 auto show season. The Concept Award panel is assembled by peer selection, and the jurors do not pay or get paid to participate. Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Extends Its Sponsorship of the Hyundai A-League The naming-rights sponsorship will enhance awareness of the Hyundai brand in the Australian market Hyundai Sells its 700,000th Vehicle in Australia Australia’s national football league, the Hyundai A-League, has just commenced its fourth season. Hyundai Motor Company Australia (HMCA) has been the naming-rights partner since its inception in 2004. The Hyundai A-league was born with the intent to focus on developing communities and commercial support in the major cities of Australia and New Zealand. Australians have been captivated by the new competition. At the conclusion of last season, the Hyundai A-League was ranked in the Top 15 football leagues in the world in terms of average match attendances. With the all-time peak game in Australia, HMCA has recently renewed the sponsorship with Football Federation Australia and extended its naming-rights sponsorship of the Hyundai ALeague until the 2011/2012 season. Synergies created by HMC global head office’s sponsorship of FIFA make the Australian commercial relations more compelling. However, the real benefits of the relationship include the improved status of Hyundai as a brand in the Australian market. This is achieved by a systematically structured leverage program, which breaks down previously barriers to the Australian market by engaging the Hyundai brand with the country’s football fans. The leveraging of the sponsorship has been at the forefront of HMCA’s objectives since it entered the partnership. Among the programs instigated are the Hyundai Club Challenge featuring LA Galaxy’s David Beckham, Goals for Grassroots which sees a $1,000 donation for every home team goal scored for a local junior community club, a dedicated ilovefootball.com.au website, and an integrated media campaign aiming at specific targets. HMCA has shown that this sponsorship is a strategically important one, and the commitment and faith shown in football in Australia will continue to bring benefits to the Hyundai brand through 2012 and beyond. Hyundai records its 700,000th vehicle sales since the brand was launched in Australia in 1986. In celebration of achieving 700,000 sales in July, Hyundai is giving football fans who attend a Hyundai A-League match* during the first three rounds of the 2008/09 season the opportunity to win a Hyundai i30 SR 2.0 litre petrol 5-speed manual car. In many ways the i30 showcases Hyundai’s improvement over the X1 Excel, the first Hyundai to be sold in Australia. The engine is a latest generation CRDi turbo Diesel delivering 255 Nm of torque and achieving 4.7 litres/100 km fuel economy* in manual. With these specifications, the i30 was recently awarded Carsguide Car of the Year 2007 and Green Car of the Year 2007, as well as ECOCAR Best Small Car 2008. The 700,000th Hyundai comes hot on the heels of the record sales result recorded by Hyundai Motor Company Australia in June, with 5,447 new vehicles finding new owners (a market share of 5.1%). * Australian matches only (excludes NZ) * Source: Australian Design Rule 81/01 static laboratory combined average city and highway cycle test HYUNDAI MOTOR WORLD . 11 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Sponsors the Czech National Football Team Hyundai Strives to Become Russia’s #1 Automaker Combined with the FIFA-UEFA Cup sponsorships, football marketing expected to have synergy effect in the European market Hyundai Motor Company is using football marketing to accelerate the consolidation of its position in the European market. Hyundai announced that it signed an exclusive sponsorship deal in the automotive category with the Czech National Football Team at the Crown Plaza Hotel in Prague on August 18. The sponsorship will be effective through 2012. As a result, Hyundai will become the official sponsor for all the games of the Czech National Football Team, including the 2010 FIFA World Cup in South Africa and the UEFA Euro 2012TM. Team, including a Grandeur for the Team’s trainer Mr. Petr Rada. The Czech National Football Team has been officially sponsored by Hyundai since 2005 and is one of the world’s top football teams, ranking No. 8 as of August 2008 (FIFA). As an official partner of the FIFA until 2014, as well as an official sponsor of last June’s UEFA Euro 2008TM games, Hyundai hopes to achieve a synergy effect in its football marketing activities within the European market with this recent sponsorship extension of the Czech National Team. As an official sponsor, Hyundai will be entitled to billboard advertising at all the Czech National Football Team’s home games, automobile displays in the stadiums, radio advertising rights, and rights to use images of the National Team. Meanwhile, Hyundai expects to complete the construction of its manufacturing plant in Nosovice, in northeastern Czech Republic, by the end of this year. Construction commenced in April last year. The new plant will produce cars exclusively for the European market with an annual capacity of 300,000 units. Hyundai further plans to actively promote the company’s brand image of “Refined and Confident” by providing a total of 17 cars to the Czech National Through the long-term sponsorship of the National Football Team of the Czech Republic, whose market forms the base for advancement into the rest of the 12 . HYUNDAI MOTOR WORLD Hyundai aims to sell 200,000 passenger cars and 16,700 commercial vehicles this year in Russia Azera Wins First Place in Brazil’s Quatro Rodas Best Buy Award European market, Hyundai plans to develop a high public awareness of the brand with a strategy to increase sales in the region. Brief introduction of Czech National Football Team One of the most influential automotive magazines in Brazil, Quatro Rodas, has selected Azera (3.3 V6) as the 2008 Best Buy model in the large sedan category. Association Name: Ceskomoravský Fotbalový Svaz Confederation: UEFA Founded: 1901 FIFA Affiliation: 1907 FIFA Ranking: 8th Highest FIFA Ranking: 2nd (March 1994) Lowest FIFA Ranking: 67th (September 1999) 1 GK 23 GK 2 DF 6 DF 12 Player Petr Cech Hyundai Motor Company plans to sell 200,000 passenger cars in Russia this year, up 35.3% from last year (including small commercial vehicles). The automaker sold 102,814 vehicles in the first half of this year (January-June), taking up the No. 1 position in Russia’s imported car market. Head Coach: Petr Rada (2008-) No. Pos. Subsidiary established in July last year …plans to sell 200,000 cars this year Caps Goals 62 0 Daniel Zítka 1 0 Zdenek Grygera 56 2 Marek Jankulovski 67 10 DF Zdenek Pospech 8 0 13 DF Michal Kadlec 7 1 21 DF Tomáš Ujfaluši 71 2 22 DF David Rozehnal 48 0 3 MF Jan Polák 41 6 5 MF Radoslav Kovác 24 1 14 MF David Jarolím 19 1 20 MF Jaroslav Plašil 40 3 DF Jan Rajnoch 1 0 MF Radek Šírl 1 0 FW Michal Papadopulos 1 0 10 FW Václav Sverkoš 3 1 11 FW Stanislav Vlcek 13 0 15 FW Milan Baroš 65 32 With a new focus on its newly created subsidiary Hyundai Motor CIS (HMCIS), Hyundai plans to maintain the favorable sales trend while establishing a foundation for continued long-term growth in Russia. To do so, the subsidiary plans to increase sales by carrying out even more aggressive marketing and sales activities, enlarging and strengthening the maintenance network. Hyundai also hopes to enhance its leading brand image and continue the current sales momentum by gearing up for the launch of new models—Sonata Platform, Genesis, and Veracruz will be introduced during the latter half of the year to establish a full lineup in Russia, from small cars to luxury sedans. Meanwhile, Hyundai will also improve its profitability by selling more mid- to large-size cars, which offer higher added values. In particular, Genesis will be launched in Russia after its debut at the 2008 Moscow Motor Show held at the end of August. As Hyundai’s main luxury vehicle, Genesis is expected to play a key role in upgrading the brand’s image. As for the rest, Hyundai anticipates to further increase its sales through the launch of new models such as the i10 and i20, designed for emerging markets. These models are currently manufactured and exported from India. They may be introduced to Russia as early as next year to capture the small car market. Though the price of Azera was a little higher than the competing models, it was judged to be more powerful, more spacious, and better equipped than the other finalists. As for safety, Azera provides ABS and ESP systems as standard features, which were not available with its competitors. The recognition by this prestigious auto magazine was big news in the Brazilian automotive industry. Brazil’s automotive experts acknowledged the quality and value of Azera as well as the Hyundai brand only six months after the model was launched in Brazil. With such favorable endorsement, Hyundai’s Brazilian distributor will use this opportunity to make Azera the star model of Hyundai Motor Company and upgrade the image of the brand in the Brazilian market. Quatro Rodas (Four Wheels) The most prestigious automotive magazine in Brazil. First published in 1960, it covers automotive information and news in Brazil and the world. Every year, the magazine announces the Best Buy model in each automotive category. The award is most influential in Brazil with both consumers and the automotive industry. HYUNDAI MOTOR WORLD . 13 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Interview: Dmitry Sergeev, President of Rolf Altufijevo, Moscow, Russia Hyundai's Focus on Safety Drives the i30 to a Five-Star Euro NCAP Result The following interview took place during a visit to Rolf Altufijevo, the largest of the 15 dealers in Moscow, with its President, Mr. Dmitry Sergeev new releases of such models as Elantra and Tucson. Hyundai has been enjoying a rapid in crease in sales over the last 2–3 years. Cus tomers are readjusting their perception of Hyundai cars. I think the difference in pricing and brand recognition with Toyota comes from time. Toyota acquired world-class quality 15 years ago whereas Hyundai did so only 4-5 years ago. Q10. Why are Hyundai cars so popular? A. It’s a combination of Hyundai which makes ex cellent products, and Rolf, which has an excel lent sales network. Mr. Dmitry Sergeev, President of Rolf Altufijevo Q11. When production starts at the Hyundai manufacturing plant, do you foresee a change in the quality and pricing of Hyundai cars? Q1. How do customers react to Hyundai cars? A. Hyundai cars represent 40% of our total sales at Rolf. We are only selling them in the two cities of Moscow and St. Petersburg but plan to expand the network in the future. Q2. How aware are consumers of the Hyundai- brand cars, and which model is most popular? A. As the income level of the Russian middle class increases, the popularity of Hyundai cars is on the rise, because Hyundai is a brand for the mass and the middle class. In particular, Getz, Elantra, and Tucson are very popular. Q3. Describe the public perception of Hyundai cars in one word. A. The Russian family car. Q4. What brand would you say is Hyundai’s com petitor in Russia? A. I think it’s Mitsubishi. Mitsubishi entered 14 . HYUNDAI MOTOR WORLD the Russian market at around the same time as Hyundai did, and has a similar image and price positioning. Within the Rolf dealerships, Hyundai Motor Company and Mitsubishi have similar sales volumes. Q5. What are the prospects for each brand in the Russian market? Q7. If you were to point out some complaints or problems associated with Hyundai cars, what would they be? A. A. Mid-range brands such as Hyundai, Kia, and Chevrolet (GM) have a promising outlook in the Russian market. Q6. What are the effects and prospects of the Hyundai manufacturing plant construction? A. The situation will get even better with the completion of the 100,000-units-per-year Hyundai manufacturing plant. I hope it will be completed as soon as possible. Ford and Toyota, among others, saw their sales increase sharply after opening their plants in St. Petersburg. I expect Hyundai will also see its sales increase and reinforce its image as a family car brand. The demand of customers looking for Hyundai cars is on the rise, but the supply of popular models such as Elantra is insufficient. Once production starts at the Hyundai manufacturing plant, there will be more sales opportunities. Q8. How many units do you sell in this dealership? A. We sold on average 280 units from January to April. That’s a 40% increase from last year. Q9. How is the image of Hyundai compared to that of Toyota? Is Hyundai catching up? A. Right now Toyota enjoys a better brand image than Hyundai does. However, Hyundai’s brand image is gradually improving with the recent A. The Ford Focus model, which used to be fully imported from Europe, has not shown any changes in quality and pricing since it started being manufactured in Russia. Accent (the former Verna) also used to be fully imported from Korea, but is now manufactured in and imported from the Hyundai plant in Turkey. Once again, quality and prices have remained the same. With the reduction in the customs barrier and low labor costs in Russia, there may be a slight price adjustment, but high- quality products cannot be sold at bargain prices. It’s premature to make predictions about a plant that will be completed in the future. Come back in five years. Brief introduction of the dealer Opened in December 2005. Altufijevo is the largest of Hyundai car dealers (4,000 sqm), and is well equipped with maintenance and service facilities. Recorded sales of 5,000 units through May 2008 since its opening. Selected as an elite Hyundai dealer in 2008 (selection based on sales performance and head office requirements). Sells almost all Hyundai models (currently 10 models) including Accent, Elantra, Grandeur, Tucson, and Santa Fe. Euro NCAP announced that the Hyundai i30 hatchback has been awarded the maximum of five stars for adult occupant protection. Assessed during the organization’s latest round of testing, the i30 also achieved a four-star result for child occupant protection, matching the best in the Small Family Car category. The achievement underlines Hyundai Motor Company’s dedication to providing class-leading safety for its customers. Sharing many of its passive safety equipments with other Hyundai models, the i30 benefits from six airbags—including twin front airbags, side, and curtain airbags to protect the body and the head—and front seatbelt load limiters and pre-tensioners. Commenting on the announcement, Kun Hee Ahn, President of Hyundai Motor Europe, said: “We are very pleased with the result achieved by the i30 in this Euro NCAP assessment, as it demonstrates our determination to produce vehicles which provide the best possible package of safety features. The i30 has been engineered to reflect our commitment to cutting-edge design and technology, and safety has always been our top priority.” An active safety feature available on the i30 is the Electronic Stability Program (ESP). This system assists the driver in the event that he or she is forced to swerve the vehicle and helps to maintain the vehicle’s intended direction, rather than allow it to unavoidably slide or spin out of control. HYUNDAI MOTOR WORLD . 15 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Genesis Coupe to Come with High-Performance Brembo Brakes Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event Hyundai Completes Cross-Country Hydrogen Road Tour 2008 Brembo brakes attest to Genesis Coupe’s high-performance capabilities Hyundai’s fuel cell electric vehicle successfully completes the first U.S. test Hyundai celebrated the successful completion of a 13-day, cross-country road trip which served as the first significant U.S. test for the company´s proprietary fuel cell technology. Two Tucson Fuel Cell Electric Vehicles (FCEVs) powered by Hyundaideveloped fuel cell stacks completed the nearly 7,000 km (4,300 mile) event on August 23 in Los Angeles as part of the Hydrogen Road Tour 2008. Nine auto manufacturers, the U.S. Department of Energy, the California Fuel Cell Partnership, Genesis Coupe, Hyundai Motor Company’s eagerly awaited performance car, promises to stop just as fast as it goes. Premium high performance disc brakes from Brembo will be available as part of an optional track-use performance package. For the Genesis Coupe’s front 18-inch wheels, Brembo engineers developed 13.4-inch x 1.1-inch rotors (340mm x 28mm) and four-pot fixed calipers (42mm + 42mm) while the rear setup features 13.0-inch x 0.78inch rotors (330mm x 20mm) gripped by four-pot fixed calipers (32mm + 28mm). “By specifying Brembo brakes we are sending a strong message about the performance capabilities of the Genesis Coupe,” said Dr. Hyun-Soon Lee, president of the Corporate Research and Development Division. “Among car aficionados, Brembo’s oversized calliper design is recognized as one of the hallmarks of a high performance car. They grab attention and will force people to take another closer look at Genesis Coupe.” At the highest level of international motorsports, Brembo’s signature fixed monobloc brake callipers and oversized rotors are recognized as delivering the ultimate in braking performance. The Italian brake manufacturer is acknowledged as the world leader in high-performance braking systems and is a supplier to the world’s best-known formula racing teams as well as Italian and German manufacturers of supercars and sports cars. The base of Genesis Coupe will be equipped with the National Hydrogen Association, and the U.S. zero-emission vehicles can operate in real-world Department of Transportation sponsored and driving conditions. The vehicles recorded an participated in the event, which started on August exceptional range of 300 km (185 miles) per refuel- 11 in Portland, Maine. The road trip consisted of 34 ing and achieved top speeds of 150 kph (95 mph). tour stops in 31 different cities across the country, At the conclusion of the tour, the Tucson FCEVs reaching communities such as New York City, with Hyundai fuel cell technology will be added to Atlanta, Las Vegas, and Phoenix before rolling to a fleet of more than 30 Hyundai and Kia FCEVs tak- the finish-line event in Exposition Park. ing part in testing programs throughout the country. The two Tucson FCEVs exceeded expectations Participants successfully completing the tour also its first-ever U.S. fuel cell vehicle at Partnership throughout the event, demonstrating yet again that included vehicles from BMW, Daimler, General headquarters in Sacramento in 2001. Motors, Honda, Nissan, Toyota, and Volkswagen. Hyundai is a member of the California Fuel Cell Partnership, a collaboration of organizations including auto manufacturers, energy providers, fuel cell technology companies, and government agencies working together to promote the commercialization of fuel cell vehicles. Hyundai has been a member of the Partnership since 2000 and began testing a turbocharged 2-liter Theta engine pumping out an estimated 212 horsepower. For enthusiasts who demand pure unadulterated performance, Hyundai will offer a high performance-tuned 3.8-liter V-6 Lambda delivering 300-plus horsepower. Genesis Coupe’s rear-wheel drive architecture gives it an ideal front-rear weight distribution that is a prerequisite for excellent handling. Brembo brakes promise to enhance the Genesis Coupe’s driving experience. The first Hyundai to be fitted with Brembo brakes, Genesis Coupe is stirring anticipation and excitement as its official launch date draws near. The first Genesis Coupe is due to arrive in Korean showrooms in September this year, while international sales are due to start in the first quarter of 2009. Brembo’s high-performance brakes provide a perfect match to Genesis Coupe’s high output engines. 16 . HYUNDAI MOTOR WORLD HYUNDAI MOTOR WORLD . 17 Message From the CEO . Headline News . Cover Story . Global News . People News . Product & Technology News . Event 2008 Hyundai Dealers’ Korea Trip Dealers not only shared sales and marketing strategies but were able to bond with one another as members of the Hyundai Motor Company family The 2008 Hyundai Dealers’ Korea Trip was held successfully from April 2 to August 22, 2008, inviting a total of seven groups of Hyundai Motor Company dealers from different regions around the world. The trip provided an opportunity to experience everything about Hyundai for dealers who work hard in their respective countries in order to increase sales and improve the image of the company, 5-day program also in different periods of time: May had a chance to gain an insight into Korean culture 4–8, July 6–10, and August 10–14. The HMI dealers by taking part in cultural programs planned in Seoul attended the Busan Motor Show where they visited and Cheju. Coming from all over America, 127 dealers of Hyundai Motor America (HMA) visited Korea in four separate groups during different periods of time: April 2–5, May 19–23, July 14–18, and August 18–22. They toured the Hyundai Motor Company headquarters and the Namyang R&D Center, including its next-generation hybrid center, where they experienced Hyundai’s state-of-theart technology by trying out the next-generation hybrid cars. They also got hands-on experience of Hyundai’s world-class performance by test-driving Genesis and Genesis Coupe against competitors’ models of the same category (BMW 530, Mercedez Benz E350, Lexus ES350, MMC Eclipse, Ford Mustang). global business plans and strategies through various the Hyundai exhibition area and witnessed the trips and seminars, and like their HMA counterparts, In addition to experiencing the international stature and technological prowess of Hyundai Motor Company, one of the world’s leading automotive companies, the 2008 Hyundai Dealers’ Korea Trip was a good occasion to reaffirm the professional pride of the dealers and instill in them a sense of being a part of one big Hyundai family, notwithstanding the differences in nationalities. Hyundai Heavy Industries Tour- HMI Dealers Yakcheonsa Temple Tour- HMI Dealers present and future of Hyundai. They also had a direct experience of Hyundai’s world-class technological advances during their excursions to the Ulsan and Asan plants. Furthermore, HMI dealers had the opportunity to deepen their understanding of the company’s Together with the corporate excursions, HMA dealers also had a refreshing chance to discover dynamic and vibrant culture of Korea through visits to Seoul’s famous tourist sites, the Folk Village, Buddhist temples, and the island of Cheju. A precision chemical company rapidly growing based on customers’ confidence KCC PAINT AUTO REFINISH LINE UP: *PUTTY: PC2900 (SUPER PUTTY), PC2100 (SUPER EGI PUTTY), PC2900(HQ) (SOFT BODY FILLER) *PRIMER: VP1100 (LOW VOC Wash Primer), RP2840 (KORASTIC PRIMER) *Primer-Surfacer: e-PRASURFE QUICK PRASURFE (FAST TYPE PRASURFE) *CLEAR: UT5750 Multiclear (Universal 2:1 type Clearcoat), ECO-CLEARCOAT (2.1 Low VOC UT5777 ), DELUXE CLEAR (High Quality 2:1 type Clearcoat), SENSE CLEAR(N) (Standard 4:1 type Clearcoat), UT1492 DRY ICE SPEED CLEAR (High Speed 2K Clearcoat) *etc: FLAT GLOSS CLEAR (FLAT GLOSS), ZY0935 (Mottling Preventer), ZY0940 (Anti-Pinhole Agent), Softner (Urethane), ZY0978 (Blending Thinner), TH0045 (Urethane Thinner(Reducer) (Universal Primer-Surfacer), UU3000 (Low VOC Primer-Surfacer), UU2727 (SAND FREE), Meanwhile, three groups totaling 280 dealers from Hyundai Motor India (HMI) visited Korea on a 4-night, SALES OFFICES: *Beijing, China KCC Chemical (Beijing) Co.,Ltd No.51 Shuntong Rd, Renhe town, Shunyi District, Beijing, P.R.China 101300 Tel : (86)-10-8949-8852 Fax:(86)-10-8949-8144 e-mail : [email protected] *Shanghai, China KCC Chemical(Kunshan) Co., Ltd. #1, Wusongjiang-Lu, Qingdeng-Zhen, Kunshan-Shi, Jiangsu-Sheng, P.R.China, 215341 Tel: (86)-512-5746-9000~3, Fax: (86)-512-5746-9009 e-mail : [email protected] *KCK Shanghai Office Room 1402, Block A, Far East International Plaza, No. 319 Xianxia Road Shanghai 200051, China Tel: (86)-21-6235-1540, Fax: (86)-21-6278-6338 e-mail : [email protected] Yonghe Economic zone, Guangzhou 511356, P.R.China Tel: (86)-20-3222-1111, Fax: (86)-20-3222-2121 e-mail : [email protected] *Singapore *Guangzhou, China KCC (Guangzhou) Co., Ltd. #9,Doutang street, KCC(Singapore) Pte. Ltd. 1 Tuas Avenue 2, Singapore 639441 Tel : (65)-6862-0100, Fax: (65)-6863-0679 e-mail : [email protected] *Turkey KCC Boya Sanayi Ve Ticaret Ltd.Sti. Gebze Organize Sanayi Bolgesi(Tembelova mevkii) 3100 Cad. No: 3107, Gebze-Kocaeli / Turkey (zip code 41400) Tel : (90)-262-645-0200, Fax : *Vietnam KCC (Vietnam) Co., Ltd. Longthanh Industrial Zone, Longthanh District, Dongnai Province, Vietnam Tel : (84)-8-9971004 / 5, Fax : (84)-8-9971006 e-mail : jasonkim@kccworld. *India KCC Paint (India) Pvt. Ltd. Plot No K20. Phase II, Sipcot Industrial Park Mambakkam, Sriperumbudur, Kancheepuram Tamilnadu 602105, India Tel: (91)-044-2714-2000, Fax: (91)-044-2714-2001 e-mail : [email protected] *Hamburg, Germany KCC Hamburg Office Osterbek Str., 90c 22083 Hamburg, Germany Tel: (49)-40-2780-9267/68/73 Fax: (49)-40-2780-9269/71 e-mail : [email protected]/[email protected] *Houston, USA KCC Houston Office 14811 st. Mary’s Lane Suite #160, Houston, Texas 77079 Tel: (1)-281-870-8785, Fax: (1)-281-870-8781 e-mail : [email protected] *Greece KCC Greece Office Filonos Str. 107-109, 18535 Piraeus, Greece Tel: (30)-210-428-2424~5, Fax: (30)-210-428-2422 e-mail : [email protected] *Hong Kong KCC Hong Kong Office Rm 1903 19th Floor, Goldmark, 502 Hennessy Road, Causeway Bay, Hong Kong Tel: (852)2577-0476/0489, Fax: (852)-2577-0497 e-mail: kcchk@ email.hk.net *Tokyo, Japan KCC Tokyo Office 15th Floor, JT Building, 2-2-1, Toranomon, Minatoku, Tokyo 105-0001, Japan Tel: (81)-3-5114-8095, Fax: (81)-3-5114-8282 e-mail: [email protected] *Dubai, UAE KCC Dubai Office Room #304B. AL Salemiyah Tower, Deira, Dubai, UAE Tel : (971)-4-229-3496/3497, Fax: (971)-4-229-3498 e-mail : [email protected] *Malaysia KCC paints Sdn. Bhd Lot13, Jalan Anggerick Mokara, Seksyan 31, Kota Kemuning, (90)-262-645-0209 e-mail : [email protected] co.kr New Car Test Drive- HMA Dealers Sungsan Sunrise Peak- HMA Dealers 40460 Shah Alam, Selangor darul, Malaysia Tel : (603)5122-2900, Fax : (603)-5122-1800/1900 18 . HYUNDAI MOTOR WORLD 1301-4, Seocho-dong, Seocho-Gu, Seoul, Korea Tel: 82-2-3480-5292/5289/5263, Fax: 82-2-3480-5887 Home page : www.kccworld.co.kr and www.kccworld.co.kr/refinish Style will always shine through. Hyundai Motor Company Fax : (82-2) 3464-3543 / Phone : (82-2) 3464-2734 Website : http://www.hyundai-motor.com Register Date : Dec. 31, 1992 Registered No. : (Se)Ba-210 Publisher : Chung Mong-Koo Designed : designblue worldwide Published : September. 30. 2008 Overseas Advertising Team We welcome your suggestions & your comments. If you have great stories which are related to Hyundai, please feel free to e-mail us at : [email protected]