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American Society of Photographers Spring 2007 Cover Designed by Don Emmerich, photos by ASP Fellow Ralph Romaguera Departments 4 I Know What It Means..... by Ralph Romaguera Sr. 8 ASP Regional Medallion Awards 10 Dog From Down Under by Ken Webb 13 AFlight of Fancy Jennifer Hudson by Arthur Rainville 17 “Ole” by T. Michael Stanley 18 Family Reunions by Doug Box 19 PPA Cruise Regulars 9 President’s Message by Buddy Stewart The ASP Magazine is the official publication of the American Society of Photographers, Inc., published four times a year for members and others for information of industry matters, personal achievements and news of this and other associations. Acceptance of advertising, or publishing of press releases does not imply endorsement of any product or service by this association, publisher or editor. Permission is granted to similar publications of the photographic industry to reprint contents of this publication, provided that the author and the ASP Magazine are credited as the source. Articles, with or without photographs, are welcome for review for inclusion in this publication; however, the editor reserves the right to refuse publication, or if accepted, the right to edit and use on a space available basis. Send all communications, articles and advertising to: Editor, ASP Magazine, PO Box 1120, Caldwell, TX 77836. Telephone 979-272-5555 or e-mail: [email protected] Spring Issue 2006 3 I know what it means…. ASP Thesis Ralph Romaguera Sr. One of the most famous New Orleanians, the great musician Louis Armstrong, wrote the song "Do you know what it means to miss New Orleans." The song goes on to talk about "The moonlight on the bayou.......a Creole tune.... that fills the air… I dream... about magnolias in bloom......and I'm wishin' I was there. New Orleans is the land of dreamy dreams. It is the Crescent City - it is the Big Easy!" Growing up in New Orleans was great! It was the Sunday morning "streetcar" ride up Canal Street. It was meandering through the French Quarter to the St. Louis Cathedral, and after mass a walk past the artists and musicians that filled Jackson Square. To top the morning off, it was Café au Lait and Beignets (coffee and donuts). One day, I thought, maybe people will hear me play or see my work. As a young boy, I had the opportunity twice to go to a Kiwanis sponsored camp. I loved the camp. Little did I know that it was a camp for indigent boys. Never did my mother or three sisters ever tell me we were poor. Then one November night my mother and I went around the corner to Miss Rita's house for the Friday night ladies' card game. Miss Rita also had a son named Ralph. We always played until we got tired, usually 9 o'clock. Fortyfive years ago the streets were safe to walk around the block, until that night. I saw what appeared to be a very large man climbing out of my bedroom window. The main thing he stole was the one hundred dollars my mother had been saving for Christmas presents. Once again, Kiwanis was there. They found out about my mother's plight and gave us a hundred dollars so Christmas would not be spoiled. I knew that one day I was going to be a Kiwanian; I wanted to be able to help some other mom and her kid. When I was of high school age, I went to an all boys' Catholic high school. St. Aloysius was located one block outside of the French Quarter. It was a great school taught by the Brothers of the Sacred Heart. With the windows open, you could hear the vendors walking the street shouting, but also singing - things like "I gotta watermelon and I got it now." I am so appreciative of the Brothers for the education they gave me. They taught much more than just reading and writing. They prepared us to be young men. They taught fear of the Lord and fear of the paddle. Brother Lee Barker was my principal and a fair man. My mother had to visit Brother Lee to ask for a little extra time to pay my $25 per month tuition. I learned 4 American Society of Photographers a couple of lessons from the two greatest people in my young life; from Brother Lee to be kind and considerate; from Mom that no matter how little or how large the debt, face the person and let them know how you will pay it back. Back then I thought that maybe one day I could pay for some kid's education. The best way I could show my appreciation to Mom and Brother Lee was with good grades - I finished with a 3.8. So off to LSUNO I went, not knowing what I really wanted to be. The first semester I got a 2.3 and my best friend from the band Bill LaGrange got a .8. We had found out what girls, beer and fraternities were all about! After a couple of beers that next Friday night, I asked Bill what he really wanted to do. Of course, he was thinking of the next bar. "No, really, let's join the Navy in the morning." I said. In his not so sober voice he responded, "If you are crazy enough to go, so will I." He spent the night at my house and the next morning we were off to the recruiter. Spring Issue 2007 After a week of tests and a physical, we once again sat in front of the recruiter. He asked, "What would you like to be?" Bill's reply was "What do you have to offer?" "How's about aviation jet mechanic?" the recruiter asked. "No," Bill replied "we really don't like to get our hands dirty." "What about Airman Ordinance?" offered the recruiter? When the recruiter explained that it was loading bombs, Bill once again decided against it. "How's about a nice easy air conditioned office job, folding parachutes and you go to New Jersey. It's just like folding towels and you will be home in 5 months." "Great!" was Bill's reply. "Heck, we have never been north of Baton Rouge!" Then the recruiter said we get to jump out of a plane with the first ones we packed. Bill then yelled "Hell no! What else to you have to offer?" The recruiter, just about to lose patience with us, said the only thing else I have is photography, but you didn't declare that as one of your interests. Bill said, "Ralph, tell him about the darkroom we have at your house." I didn't even know how to load an instamatic! So, off we went to Pensacola Florida for basic photography training. During our training, I saw a movie titled "Blow Up". Now 18 years old, this movie about this cool guy, photographing these cool chicks, got me thinking this might be the profession for me. I instantly fell in love with creating images. Yes, I do remember my first shot of the 4x5 camera case. Yes, I do remember the magic of developing the film and seeing the image come up in the pan. After 5 months, 26 days and 10 hours of temporary duty, we were heading home to enroll back in college. The 5 roles now reversed, Bill turned out to be a good student and finished college while I staggered through courses not caring about anything but the camera. Living with a camera around my shoulder, I was in the right place at the right time and the local daily newspaper ran some of my images. Then they asked me to be on the staff. Now I felt like a real photographer. One day I was doing head shots of a debutante in the newspaper's studio, and they waited for me to process the film and make a contact sheet. The girl's face showed her satisfaction with my work, and the mother said, "You ought to become professional." Even though I took it as an insult, my mother taught me to just say "Thank you". I thought to myself, "I am a professional - I make $125 per week and I have a car allowance!" But I thought more and more about her statement. She really liked what I did - maybe I could be a portrait photographer and own my own studio one day. My new wife was selling bridal gowns at a little boutique and she was able to send leads my way. Soon, I was making more money on the weekends then I was at my full time job. Life was going to be great at $160 per wedding! She was 8 months pregnant for Ralph Jr. when I quit the Times Picayune. One of the first things I did was to join the Professional Photographers of Louisiana. It exposed me to what the lady meant by "professional". I was consumed with print competition - I knew I had a lot to learn. I then started to travel to the Mississippi/Alabama convention, the Georgia convention; anywhere I could to soak up knowledge. Meisel Photochrome lab started putting on seminars with the some of the now legends: Monte and Sandi Zucker, Leon Kennamer, Joseph and Martha Zeltzman, Frank Cricchio and Al Gilbert. In Atlanta or Rochester, Kodak put on lectures by a gentleman named Andy Purdome. Donald Jack was probably the most influential speaker of all; I thought one day maybe I could be good enough to be a speaker, and be able to share and educate the new photographer. 6 I strongly believe that God's purpose for everyone is to serve, to share and to build. Now as a grown man, I have had the opportunity to be a Kiwanian, going through the ranks all the way to Lieutenant Governor. Kiwanis' motto is to serve and to build. Together with many friends, we have built new clubs, built playgrounds, given to orphanages and to serve the less fortunate. On the professional side, I have been very blessed with having made so many great friends over the last thirty plus years, but never did I realize the bonds until August 29, 2006. My great city was devastated by the largest natural disaster to ever hit America. Katrina took away our music, our art, our restaurants and our people. Ten months later over 200,000 folks are still not home. New Orleans will never be the same - ever. Hopefully it will be better, but it will take a long, long time. It took a week to even get internet service 80 miles away where we had evacuated. There were over 400 email messages with prayers and well wishes from photography friends. Many photographers graciously offered us work and their homes. Ralph Jr., Ryan and I went to California to work and just get a break from the rebuilding work we had been doing. Randy and Linda Brister gave us a place to stay and fed us. We were able to help him with his very busy season in October. It had been two months without clients; multiply that by four studios and you can feel the financial pinch we were experiencing. Twenty six photographers and their friends from all over the United States and Canada, some I knew and some I met for the first time, came in during Thanksgiving week to help build out our outdoor studio. Organizations like PPA and WPPI sent in money as fast as they could. Many of us were on unemployment and food stamps not knowing when or if we would be back in business. I will never forget the efforts of Cheryl Ridgeway and Johnny Burroughs; so many of our vendors came to our rescue, like Off the Wall Productions, Norman and Kodak. Continued on page 15 ASP Seeks New Executive Director The ASP currently has an opening for its Executive Director position. The position entails the following duties, among others: maintaining membership rolls, handling correspondence, editing the ASP newsletter, advising the Fellowship and Associate Chairs when members apply for those degrees, and preparing and filing the organization's tax returns. The new position will be effective July 1. If interested, submit your resume to Don Emmerich by regular mail (1324 SW 89th Street / Oklahoma City, OK, 73159) or email ([email protected]). Feel free to email or call Don (at 405-735-3881) if you have any questions. Applications are due June 15 Thanks, Don Don Emmerich Studio Art Photography 1324 SW 89th Street Oklahoma City, OK 73159 (405) 735-3881 wk (405) 735-3765 fax e-mail: [email protected] Editors note: I want to thank all of you for your gracious support as editor and executive director these past three years. It has really been a rewarding and fun experience.You should all be proud of the fine men and women who are the officers and board of governors of ASP. I have never worked with a more devoted group of people. This was my first attempt at editing a magazine. It was fun and intresting. I could not have done it without a lot of help and support. Bill Hedrick, the editor of the Texas PPA magazine, took me under his wing and showed me the mechanics of the process. Don Emmerich created all the covers, your first impression of each issue, and they could not have been more beautiful. Hudson Printing - Longview, Texas, their professionalism, editing and printing made us all look great. All the photographers who provided the stories and beautiful images that made the magazine intresting to read. And all of you who sent notes and words of encouragement. My life has recently changed directions, and I feel it is time to pursue a new path which offers some new challenges. I will always look back on my time with ASP with fond memories. As I leave, I want everyone to know I am still am still very much involved in this wonderful profession of ours and will still be active in ASP. I look forward to seeing each of you at upcoming PPA events. It has come time for someone new to step into the position of executive director, who can carry on the new focus of ASP. Sincerely, Doug Box 8 American Society of Photographers 2007-2008 OFFICERS PRESIDENT- Buddy Stewart M.Photog.,Cr.,CPP.,API.,F-ASP 2305 Bluecutt Road Columbus, MS 39705 662-327-4617 [email protected] PRESIDENT-ELECT- William Eaton M.Photog.,Cr.,F-MPP 2213 Randolph Street Lake Station, IN 46405 219-962-1987 [email protected] VICE PRESIDENT -Ernie K. Johnson M.Photog.,Cr. 912 Hillsboro Road Franklin, TN 37064 615-790-2680 [email protected] SECRETARY/TREASURER - Richard Trummer M.Photog.,Cr.,CPP.,F-WPPA 3701 Country Grove Road Madison, WI 53719 608 848-6006 [email protected] CHAIRMAN OF THE BOARD - Don Emmerich M.Photog.,MEI.,M.Artist.,Cr.,CPP.,API.,F-ASP 1324 SW 89th Street Oklahoma City, OK 73159 405-735-3881 [email protected] GOVERNORS James Churchill M.Photog.,Cr,.CPP. 7773 Shannon Faye Ln Grant, MI 49327 231-206-4117 [email protected] Helene Glassman M.Photog.,Cr.,CPP 5960 Mandarin Dr. #B Santa Barbara, Goleta, CA 93117 805-967-5760 [email protected] Kalen Henderson M.Photog.,MEI.,Cr.,CEI.,CPP.,API.,A-ASP 115 North Jefferson St. Mount Pleasant, IA 52641-1934 319-986-5597 [email protected] Randy McNeilly M.Photog.,MEI.,Cr. 1241 Fallston Rd Shelby, NC 28150 704-482-0011 [email protected] Kathy Meek M.Photog.Cr.,CPP.,API 125 Albert Pike Hot Springs, AR 71913 501-624-3195 [email protected] Doran Wilson M.Photog.Cr., MEI., CPP. 11214 Pine Bank Ct Ft Wayne, IN 46845 260-489-3100 ext228 [email protected] EXECUTIVE DIRECTOR Douglas A. Box M.Photog.,Cr.,CPP P.O. Box 1120 Caldwell, TX 77836 800-638-9609 [email protected] Spring Issue 2007 President’s Message First, I want thank all you who called, sent cards, emailed, and prayed for Lola and me during the last couple of months. I want you know I can feel your thoughts and prayers. If you haven’t heard, I was diagnosed with a brain turmor. I had surgery on April 12. The surgery went well, and I came through with flying colors. The outcome was not what we expected but not as bad as it could be. The doctors tell me the prognosis is good. I am seeing an oncologist who will determine the next plan of action. I am determined to kick this cancer! In any case, let me tell you that ASP is in great shape! Even though I am not 100%, we have a great board who is pulling together to make this a fantastic year. We had a wonderful banquet at the PPA Imaging Convention in San Antonio. If you missed it, and I know several of you did because we sold out of tickets, you missed a really fun time. Next year, order your tickets early! Jon Allyn was again in rare form as the emcee. The multi-media presentation was “Fantastic”! Thanks to Don Emmerich, Doran Wilson and others who helped! Wow! This years Charity Fine Art Show and Sale was even bigger and better than last year. And we look forward to doing it again, so get your prints ready. I know I have forgoten to thank several folks, but you know I love you all and appriciate everything you all do for me and ASP. I would like to give a special thanks to the entire board for all of their hard work and support. We are lucky to be in this great profession. We touch the lives of our clients, and they touch our lives in return. I have always known I have a lot of friends in this industry but until you go through a rough spot in the road, you don’t really know the depth of the friends you have. I love you all and apprieciate your support. And if you don’t mind, I still need your thoughts and prayers. Keep Grinnin’ Buddy Stewart ASP President 9 xxxxxxxxxxxx Mitchell Richardson, M. Photog., Cr., PPA Certified lkdsjdlnnlllldskldkjld khldd [pewoenmd ppdm, hidkln kd ol a ;lala’’a ddkiodjlkl kjjldkjkid dlkjo 10 American Society of Photographers ASP Banquet a Big Success I hope you didn’t miss the banquet this year. It was a great success! I would like to give a special thanks to Jon Allyn for all of his hard work and for proving to be an exceptionally gifted emcee at the banquet. Move over Jon Stewart! My thanks, of course, extends, not just to Jon, but to everyone with whom I've had the honor of serving. You have all been so helpful, entirely member-friendly and benefit-driven. A great example of this was the Charity Fine Art Show. Headed by my wife Nancy, the show was a great success, raising money for our three charities: PPA Charities, Down Syndrome, and Emerson House. I really appreciate everyone who donated and purchased photographs. I plan on holding the show again next year. It is my hope that it will grow to become a highlight of the convention and, as a result, raise more money. Don Emmerich John Woodward Receives ASP Educational Associate In being a part of any organization, one should seek ways to help that organization grow and make it easier for the existing members to improve their circumstances. As a member of PPA, I have been speaking for many years in an effort to do just that. Once I received my Craftsman Degree, I was invited to join the American Society of Photographers. At the time, I did not realize what this “ASP” group represented. Once I had examined the membership list, I realized that I would be honored and “humbled” to join with what is undoubtedly, the finest assemblage of professionals in the industry. I was certainly the “runt” of the litter. I searched for ways to let the PPA and ASMP photographers know that this was the organization where they would find their memtors. I have only to look at the list to see all those who have helped and inspired me in my short time as a member. The open-hearted way in which these great photographers offer their guidance, should be the model for all the organizations within photography. I look at members like Don Emmerich, Buddy Stewart, Joseph and Louise Simone, Doug Box, John Allyn, Kalen Henderson, Tim and Bev Walden, Tim Kelly, Dwight and Kay Okomoto, The Horowitzs and so many more who give back so selflessly, both in teaching and in service to the photographic community. It was my effort to honor their support of me which led me to write this thesis. I wanted to feel like I had given back as well. Receiving the Educational Associate from ASP was the highlight of a career which spans four decades. I would call on all of the ASP membership, to gather their thoughts and experiences and write an article which would help other members and photography in its entirely. If you would take the time to follow my lead and turn it into a thesis, we could create the ultimate resource, for those who follow us. John Woodward 12 American Society of Photographers FLIGHT OF FANCY An Interview with artist JENNIFER HUDSON M.Photog., Cr. CPP By Arthur Levi Rainville, M.Photog. Cr. API CPP Socrates wrote; "The unexamined life is not worth living." Jenn, put into words for us, the essence of your work. I like to think of my work as romantic and dreamy, almost like a stirring period movie. It is always warm, emotional, evocative. You graduated from college as a music major. Do you find there is any correlation between what you know of music and how you create your multi-layered images? Well, when a composer writes a musical score, they go through a process very similar to the way I create a portrait. In music, melodies and harmonies are important. Composers incorporate formal elements such as a chorus a central, establishing series of words and or music that is repeated to ground the piece. I work for a rhythm in my pictures - that time signature holds the viewer and guides them through the image. Often there is a bridge to take the listener from the body of the piece to the dramatic ending. The Boston School was a group of painters early in the 1900's that combined the tenants of Impressionism, the quest to show the atmosphere that lie between the subject and the artist, and marry it with academic, traditional skills. How do you think your soft granular portrait work emulates the pursuits of these early American artists? There are always periods in Art that change and redefine our way of seeing. But change simply for change sake is not an end-all be-all. Boston visionary painters such as Edmund Tarbell and Frank Benson created beautiful Impressionist pieces but they did not abandon their skills as master academic painters and as such made portraits, that while Impressionistic in nature, remained bastions of proper posing, setting and lighting. I am blessed to have learned my portrait skills from some of the best, like Don Blair and I always try to honor those formal teachings as I swirl in my diffused, atmospheric style. Ben Shahn is credited with saying; "Intuition in art is actually the result of prolonged tuition." Artist's work can range from mentally contrived to intellectually vacant. Exceptional imagery is a melding pot of inspirations, all the stuff that lives in our head, in our heart, it's what makes our work unique. What do you think are the ingredients that you make come together to make your work truly distinctive? I love expressive posing - not sure where that comes from. And body language, monochromatic color harmonies, and theatrical set designs have always fascinated me. I guess looking at so many amazing photographs, great works of art, fashion magazines and music videos has really influenced my sub-conscious and comes out when I sit and spend time with an image I am creating. Slowing down like painters do and spending time with your work is critical to understanding what the piece is saying. Edward Hopper once wrote, "More of me comes out when I improvise." I guess that at some point in the process of each image, a lot of my private feelings join in to help me know what the image needs next. So, how can an artist begin her search for new inspirations that are meaningful and for joining it with her personality to create work that truly sings? Mary Full of Grace Spring Issue 2007 I think a photographic portrait artist needs to take time to understand not only the world around them but themselves. In the classic book 'Anne of Green Gables,' the character Anne Shirley was courageous to a T. I have always been affected by her intelligence, imagination and spunk. She never lost her youthful idealism and love of beauty. Inspirations that affect us personally, married with 13 to portraiture. I think I will have a hard time to relinquish control but I want new work to have the appearance of untouched, less arranged. You received your Masters and Craftsman degrees together at the 2006 PPA convention in San Antonio, the youngest person to ever achieve those honors. You've told us much about your work, what's next for Jenn? What do you want now for your career? our connection with our clients will always yield an image that is more meaningful and special. Where do you start, what is your recipe? How do you unite your technical skills with your inspirations and your heart light? Well, my second love is teaching. This year we will be teaching at Texas School, West Coast School and IE in Canada as well as several private workshops. And we're developing a website devoted to helping photogra- Melancholy messages, overtones of love, will always be there, that's the private part of me that just comes through on it's own. I start with the idea, the inspiration of the story I want to tell. While the wonders of digital allow me to tell a beautiful story, you can't put the soul of a portrait in with Photoshop. I construct a portrait with expressive body language and movement coupled with atmospheric lighting. I have to be in command of every aspect of subject and setting so they blend into perfect harmony - I think it's the lack of harmony that leads to many photographs downfall. As artists, it's all about our commitment to control. A colleague once wondered why both of us make so many portraits with our subject's eyes closed or looking away. Why do you think that is? It sends a powerful signal to viewer. The subject is removed from looking out of the photograph at the viewer. It allows the viewer to go into the image, join in the dance, to bring his or her own thoughts to the moment and privately to the subject. What is our subject thinking, why is she in this situation? So many questions remain unanswered. It serves as an emotional connection between the subject and the viewer. Poet Anne Sexton wrote; "Tell almost the whole story." phers with their imagery and their art. So it's all very exciting. I'm so appreciative for all the good fortune this profession has offered me. I hope that in this time of change, many young artists will find personal and financial success as we reinvent professional portraiture for a new generation. I think anyone looking at your portraits will agree that they are something special. Where do you think you are going with your portraiture…. what's next? For more information on Jennifer Hudson please visit: www.perryaslyn.net www.perryaslynseminars.com I think my work is constantly evolving because I am constantly taking in a wondrous new world. I have endless ideas to try - I may drift away from my stylized imagery for a while and try a more documentary approach Jennifer Hudson, M.Photog., Cr. CPP 14 American Society of Photographers Contuned from page 6 Eastman Kodak, asked me to be part of the mentor team. It was quite an honor for me; there I sat with some of the best photographers in our business. I was so pleased to be part of an organization that was dedicated to educating the professional photographer. It was 1994 when Michael Taylor showed his images of the "People with Passion for Pasadena". Terry said that all of us should find an organization that we could help through professional photography. Dr. Merv Trail was an acquaintance that loved New Orleans. He was instrumental in bringing the Final Four basketball tournament, the Superbowl and many other events to our "Big Easy". I explained to him what Kodak wanted and he got me in touch with the Young Leadership Council. I had a meeting, trying to see what the needs of the local photographers were. It was great to see the faces of my friends. The best quote of the night was when George Kushler, a young photographer, said, "I now know why I pay my dues." More than a magazine, more than the competition, more than any convention, our friends are what we gain by belonging. I have traveled extensively since the storm; everywhere I go the question "How is New Orleans?" is asked. It is impossible to put the answer into words. You have to see it and live it to believe it. No way can anyone understand, feel the pain, or the sorrow. You just have to live it. In my travels since the destruction of my city I have never felt so much like an outsider, displaced from what I love and remember. As Fats Domino sang: "No matter where I roam, New Orleans is my home." So I must say; " I do know what it means to miss New Orleans." The Young Leadership Council is a non-profit, nonpartisan civic organization created to develop leadership through community projects. These projects center on youth education, youth enrichment, leadership development, arts and culture, community service, and economic development. A few years ago, the YLC started a campaign call "Proud to call it Home". This theme has a renewed meaning in this post Katrina area. There has never been a better time for New Orleanians to remember their pride in their city and give comfort to so many still unable to return. Each year, the YLC hosts an elegant $150 a plate formal gala honoring 25 of the best role models in New Orleans. In the months preceding the gala, I have the opportunity to meet some of the more prominent citizens that normally not have portraits made. The Young Leadership Council The organization makes all the appointments, emphasizing the honor it is to have their image included in the walk of fame that evening. For me, it is an exercise in professionalism, to be able to walk in their office and leave with a beautiful portrait in less than 10 minutes. It is an exercise in choosing the correct lighting, sometimes available and sometimes with strobes. Many of these images were taken with one portable flash bounced into a corner of a room. Terry Deglau, director of professional relations for Spring Issue 2007 The twenty-five images I selected were not based on 15 My joy is that God continues to give me the opportunity every day to make music and art through my photography. I hope I make Him proud. the best photography but on the passion and heart of each person that came through in my short time with each one. Marc Cooper is the head of the Vieux Carre commission. It is the commission that oversees all renovations within the French Quarter. The Role Models The truth about of the role models is that they have a love and a passion for our fair city. Like me, they too "Know what it means to miss New Orleans." Like the city herself, the role models are a variety of folks like artist, musicians, chefs and entrepreneurs. The collection includes the likes of Dr. Bob Roberts. Dr. Roberts gave up his dental profession to help convicted felons rehabilitate after the stay in Angola, a jail for the most harden of Louisiana criminals. Dr. Robert's success rate is in the 80% of men that do not return to prison. The portrait has meaning to me because of the young gentleman in the lower right corner of the image. One week after I made the image, the young man was killed because of a mistaken identity. The center image is of Irvin Mayfield, a very talented musician and the cultural ambassador for the state of Louisiana. In the few minutes I had with the gentleman, it was a pleasure to hear him play the trumpet and piano. Mr. Mayfield lost his dad to the waters of Katrina. His father's remains were not found for three weeks. The lady with her leg folded under is Ruby Bridges. It took a lot to get Ms. Bridges and my schedules to match. Finally we meet on the steps of the New Orleans Museum of Art only to encounter rain. Two frames were all I got on the impressive and important lady. The image next to her is a Norman Rockwell painting of her being escorted by FBI agents to her first day of school. She was the first black child to integrate the school system. Larry Gibbs was impressive to me. I went to his very typical large contractors office, I asked him if he was to be in his favorite place where would it be? He said on the ball field with his young daughter. Perfect I said ; let's go there. One of the images is that of Sam LeBlanc, an attorney who much rather do his metal art than be in a courtroom. Dr. Mayer Heiman, a retired physician who collects, repairs and sends medical supplies to South American countries. 16 American Society of Photographers “Ole” by T.Michael Stanley The print was created using images from an afternoon in Tiujuana, Mexico. I was trying to create my impression of the Hispanic culture on this short journey. There were many booths on the streets selling everything imaginable and the guitars dominated with their colors and size. The print is made of 3 separate images from 3 different booths and then blended together. The border of fish was created using two fish that hung below one set of guitars. I extraced the fish to a separate file and then positioned them into borders that I could drag and drop Techniques used Various Blending modes(multiply, difference, exclusion) Filters on Various layers (rough pastels,glowing edges, unsharp mask) Printed on hot arches watercolor paper#140, with Epson 1280 printer. Spring Issue 2007 17 Family reunions and Anniversary's by Doug Box M.Photog.,Cr., CPP Every year, in every town, families get together to celebrate something. You and I know they need us, professional photographers, to capture their families. How can we find those people? How can we photograph these families? How can we charge, package, sell to these people so we can make a good profit? What a great opportunity to photograph several families at one time. But if we don't market and charge right, there will be hit and miss results. I have done a lot of these kinds of "events". At first I charged a small session fee and hoped for a big order. Bad idea. Especially in today's digital world, it is even more important to get your money up front! What about on line selling? Well….. I have not seen great results selling that way. I am sure there are a few isolated cases of success, but for the most part, I don't think this is the BEST way to sell. I believe selling "when the iron it hot"! Sell when they are the most excited! The time to sell is BEFORE the photography, not after. I have had success doing this type of photography a couple of different ways. One way is charge a fee, photography the event and deliver an album with the family photographs in them. I included a 10x20 panorama of the big family group. 8x10's or all the sub-family groups, small photo of everything else. I charged $2000. I did put the images on line for additional sales, pretty disappointing results, only about $300. But I didn't care, BECAUSE I GOT $2,000 UP FRONT! Another way to handle this type of situation is pre-sell each family a package. For example: (prices are for example only - you set your own prices according to your skill, cost of doing business, product costs, etc) Package one - 11x14 and a 4 open folio $295 Package two - 16x 20 and a 8 open folio $450 Package three - 20 x 24 and a 4x5 album with 12 images $695 Package four - collage with 16 x 20, and 4 - 8x10's and a small album $895 Each sub-family prepays for the package they want, you send out the proofs in the folio or album that is included in their package. They call you with their favorite pose for their enlargement. Then every one orders a copy of the large family photo. I have done these and had orders of $2000 to $6000 for two hours of photography time. I worked with the chamber of commerce, hotels or anyplace where people rent for meetings or get togethers. Contact churches and advertise in they buliten or newsletter. Put in your own studio newsletter that you do this kind of photography. For more marketing ideas, visit Doug's web site: www.simplyselling.com. 18 American Society of Photographers Perry Aslyn Portrait Designs 1632 Mistletoe Blvd. Fort Worth, Tx. 76104 817-921-5556 [email protected]