Seoul Tour Vol.2 EN

Contents
1. Culture and Arts of Seoul
1) Performance - Show Taekwon.............................................................................. 2
2) Exhibition - 2014 Pulitzer Prize Photographs............................................... 3
3) Performance - Pyeongrong: That Peaceful Reverberation...................... 4
2. Cultural Experiences in Seoul
1) Unique Experience - Alive Museum................................................................... 6
2) Unique Experience - Korea Shooting Club.................................................... 7
3) Traditional Experience - Daejanggeum Food Experience........................ 8
4) Traditional Experience - 2014 Changdeokgung Moonlight Tour....... 9
3. Special Recommendations
1) Jeongdong Observatory......................................................................................... 11
2) Catholic Holy Lands in Seoul............................................................................. 12
3) 2014 Quality Tour Product Certification System....................................... 13
4) Information of Support for Seoul City Visits.............................................. 15
Culture and Arts of Seoul
1) Performance - Show Taekwon
2) Exhibition - 2014 Pulitzer Prize Photographs
3) Performance - Pyeongrong: That Peaceful Reverberation
- 1 -
1
Performance - SHOW TAEKWON
Venue
Insa Art Plaza
Capacity
250 seats
Address
Insa Art Plaza Basement 2F, 34-1, Insadong-gil, Jongno-gu, Seoul (Gwanhun-dong)
Contact
Oh Geon (+82-10-3240-3235)
Phone
+82-70-4413-7022
Website
www.showtaekwon.com
Period
March 2014–February 2015
Individual By phone, online (Yes24), on-site
Overview How to make
a reservation
Group
Call +82-70-4413-7022
Individual 50,000 won (50% off at WeMap)
Price
Group
20% off for 20 persons or more
Travel 10,000 won–12,000 won
agency (Call +82-70-4413-7022)
Sat-Sun 16:00–
Hours
(60 minutes) Tue-Fri 14:00– (planned for May)
Payment
method
Cash or credit card
(Foreign cards are accepted.)
Languages
English, Chinese
available
Non-verbal performance in which taekwondo, a worldwide sport, is combined with dance, music,
acrobatics and a story
Intro
Storylines of the Performance
Part 1
∎ Gyeonghwan, who has been picked on by school bullies, learns taekwondo by chance, and…….
∎ Now a master of taekwondo, Geonghwan finds his bullies to take revenge but forgives them
(30
in the spirit of taekwondo. As they learn taekwondo together, he makes peace with them.
minutes)
Part 2
∎ Taekwondo-dance performance that combines fusion dance, hiphop, breakdancing and Latin dance
∎ Exciting group dances that put the shuffle dance together with K-Pop dance brings “all the
(30
eyes of the audience to the stage!”
minutes)
‣ Dramatic taekwondo performance put on by taekwondo masters
‣ The short distance between stage and seats enables the audience to see the colorful performance
‣ It is produced as a non-verbal performance, so that everyone can understand and empathize.
Performance Team Exclusive to Show Taekwon, K-Tigers!
‣ Taekwondo demonstration team that has performed taekwondo combined with Korean dances,
b-boying and traditional Korean music for more than 20 years
‣ K-Tigers appeared on "Star King" on SBS TV (January 15, 2013), attracting attention from foreign fans
with a board breaking competition with a pop idol, MBLAQ.
Images
Performance Poster
Performance Images
Waiting Room at the Performance Hall
‣ Exit ③-1 of Jonggak Station (Subway Line 1 ) - Walk straight for 400m and take a right turn Walk straight 150m and take a right turn. It is located on your left.
How to ‣ Exit ⑥ of Anguk Station (Subway Line 3 ) - Walk straight for 100m and take a left turn - Walk
straight 300m, and it is located on your left.
Get There
‣ Parking available at the public parking lot of Seoinsa Madang (behind Hotel Aventree in Insadong)
⁍ Parking rates: 800 won per 10 minutes
‣
‣
‣
FIT
‣
Recomm ‣
ended ‣
courses
Group
tourists
Product
Tips
Spacious space accommodating up to 250 people, which is suitable for group tourists
Traditional theme products may be developed by linking attractions in Insadong, Bukchon
Recommended for independent tourists who are interested in Korean traditional martial arts
There is a waiting room at the venue that can accommodate up to 30 people.
Bukchon Asian Art Museum - Samcheongdong- Insadong - Watch Show Taekwon
Gwanghwamun - Gyeongbokgung Palace - Ride an Artee pedicab in Bukchon - Ssamziegil in
Insadong - Watch Show Taekwon - Cheonggyecheon Stream
- 2 -
2
Exhibition - 2014 Pulitzer Prize Photographs
Venue
Overview
Seoul Arts Center (Hangaram Design Museum)
Capacity
500 simultaneous holding capacity
Address
Hangaram Design Museum of Seoul Arts Center 700, Seocho-dong, Seocho-gu, Seoul
Contact
Kim Ji-eun
Phone
Website
www.pulitzerprize.co.kr
Period
How to
make a
reservation
Individual
Group
Category
Price
Individual
Group
On-site box office
Hours
+82-1644-6013
Teenagers
Jun. 24–Sep. 14, 2014 (Closed
on last Monday of every month)
11:00-20:00
By phone (for 20 or more)
Adults
+82-1644-6013
Children
12,000 won 10,000 won 8,000 won
Payment
method
(Entrance is sealed one hour
before closing.)
Cash or credit card
(Foreign cards are accepted.)
Restaurants, art shops, cafes,
10,000 won 8,000 won 6,000 won Amenities etc.
Seoul Arts Center presents a chance to encounter living history on June 24!
‣ Prize-winning photographs are exhibited by year in a storytelling method, which gives viewers a
"sense of immediacy."
⁍ What is the Pulitzer Prize (for Photography)? It is the most prestigious prize in the United States awarded
to photographs taken of historic or exclusive moments.
Intro
‣ A total of 160 photographs that won the prize between 1942 and 2014 are introduced.
‣ Important events in the world's modern and contemporary history are exhibited, including
historical figures, natural disasters and wars.
‣ A chance to see photos not shown at the 2010 exhibit in Korea as well as the Korean War
Special Exhibition of 1951 Pulitzer Prize Winner (220,000 visitors visited in The 2010 Exhibition)
About Seoul Arts Center (SAC)
‣ Built in 1988, SAC is the first multi-purpose art center in Korea and
one of the world-class art spaces.
Images
Hangaram Design Museum
How to
Inside the Exhibition Hall (in 2010)
Works to be Exhibited in 2014
‣ Exit ⑤ of Nambu Bus Terminal Station (Subway Line 3 ) - Shuttle bus (it takes 5 minutes)
⁍ Take Green Bus Seocho 22 and get off at Starbucks in front of Seoul Arts Center (it takes 5 minutes)
Get There ‣ Parking
⁍ Opera Parking Lot (capacity: 800 cars)/Parking rates: See the site (http://bit.ly/1kOWgds)
‣ Cultural theme products may be developed in connection with Seolleung and
Jeongneung Royal Tombs in Seoul and COEX.
Group tourists
‣ Hallyu theme products may be developed in connection with Gangnam Tourist
Information Center, Everysing and K Star Road.
Foreign
‣ Offer a tour of the performance and Seoul Arts Center PR Zone ("@700").
Product Independent ‣ Offer a cultural experience and shopping tour linking Gangnam Shinsegae Department
tourists (FIT)
Store, Goto Mall and Gangnam Station.
Tips
‣ Seoul Arts Center - Gangnam (Branch of) Shinsegae Department Store - Goto Mall
(Underground Shopping Arcade of Banpo Express Bus Terminal) - Gangnam Station
Recommended ‣ Seoul Arts Center (Exhibition Halls/PR Zone) - Seolleung and Jeongneung in Seoul
courses
(world heritage sites) - COEX
‣ Gangnam Tourist Information Center - Everysing (K-pop singing rooms) - K Star
Road (SM, JYP and Cube Entertainment company buildings) - Seoul Arts Center
- 3 -
3
Performance - Pyeongrong: That Peaceful Reverberation
Venue
Seoul Namsan Traditional Theater
Capacity 300 seats
Address
28, Toegye-ro 34-gil, Jung-gu, Seoul, Korea 28 (Pildong 2-ga)
Contact
Yoon Hye-jin, Marketing Office
Phone
+82-2-2261-0502
Website
hanokmaeul.seoul.go.kr
Period
May 1, 2014–December 31
How to
make a
Overview reservation
Online (Interpark) or buy at the
Individual on-site box office
Group
Individual
Price
Group
Agency
Phone (+82-2-2261-0502)
Non-students – 50,000 won
Students – 30,000 won
Hours
(60 minutes)
Tue–Fri
20:00–
Sat–Sun 17:00–
Payment Cash or credit card (Amex and
method UnionPay cards are not accepted.)
Non-students–30,000 won
Students–18,000 won (for 20 or more)
Languages English, Japanese, Chinese
Booking by phone is required.
available
Inquire at +82-2-2261-0502
The high-class concert, Pyeongrong: That Peaceful Reverberation, reinterprets traditional Korean music
from a modern perspective.
About the Performance
∎ A chance to appreciate the Korean traditional music inscribed on the Unesco Intangible Cultural
Heritage List (Jongmyojeryeak, Arirang and Pansori)
∎ A high-class traditional music concert that grafts modern performing arts onto traditional
Korean music, exhibiting excellence and beauty of traditional Korean music
∎ Heart-moving songs about human life and love linger on even after the performance.
Intro
‣ In this concert, traditional Korean music is combined with cutting-edge technology of media art
called 3D Projection Mapping.
⁍ What is 3D Projection Mapping? It is the art of scanning buildings and sculptures and projecting them
onto the stage and seats. It gives a three-dimensional effect that makes things look more real than in real
life, enabling viewers to experience unique images and giving the effect that the projected things look alive.
Namsangol Hanok Village
‣ A traditional Korean village established in 1998. It is favored as a main
attraction for foreign tourists as it is easy to visit by public transport, and
nearby tourist attractions are readily accessible from it (free admission).
⁍ Hanok (traditional Korean house) tours and programs for experiencing
traditional culture are regularly available
Images
Full View of the Theater
How to
Get There
Performance Hall in the Theater
Performance Poster
‣ Exit ③ of Chungmuro Station (Subway Line 3 and 4 ) - Walk alongto the entrance of Namsango
‣ Parking: charged parking lot of Namsangol Hanok Village (cash or credit card)
⁍ Passenger cars – 250 won for five minutes/Tourist buses – 3,000 won per hour
Group tourists ‣ Develop traditional experience theme products linking Gyeongbokgung Palace,
Insadong, Korea House and Namsangol Hanok Village together
Product
Tips
FIT
‣ Offer a nightly tour in collaboration with N Seoul Tower to give visitors a chance to
enjoy the grace and elegance of traditional houses along with modern tastes
‣ Offer a tour in collaboration with Chungmu Art Hall to enjoy both traditional music
concerts and modern performances
‣ Korea House (Daejanggeum food experience) - Namsangol Hanok Village (Hanok tour) Recommended
Pyeongrong in Seoul Namsan Traditional Theater
courses
‣ Dongdaemun - Cheonggyecheon Stream - Pyeongrong in Seoul Namsan Traditional
Theater - N Seoul Tower
- 4 -
Cultural Experiences in Seoul
1) Unique Experience - Alive Museum
2) Unique Experience - Korea Shooting Club
3) Traditional Experience - Daejanggeum Food Experience
4) Traditional Experience - 2014 Changdeokgung Moonlight Tour
- 5 -
1
Unique Experience - Alive Museum
Attraction
Alive Museum
Capacity
300 visitors
Address
Alive Museum 44, Insadong-gil, Jongno-gu, Seoul (Gwanhun-dong)
Contact
Team Lead Jeong Sang-gon, Domestic
Business Division
Phone
+82-2-6933-2542
Website
www.alivemuseum.com
Period
Permanent exhibition (except for
Chuseok and Luner New Year's Day)
Hours
09:00–22:30
Overview How to make Individual On-site box office
a reservation
Price
Group
Call at +82-10-4380-2127
Category
Individual
Group
(for 20 or more)
Adults
12,000 won
11,000 won
Teenagers 11,000 won
10,000 won
Children
10,000 won
9,000 won
Payment
method
Cash or credit card
(foreign cards are accepted)
Languages
English, Japanese, Chinese
available
The biggest fun museum in Korea leads visitors to participate actively in artworks, providing
"interactive artistic experiences."
‣ Breaking away from exhibitions meant just for viewing, this museum induces visitors to become
part of artworks and appreciate them three-dimensionally.
‣ Visitors can enjoy themselves, jumping into a frame and screaming for joy in a dark maze.
‣ Works of trick art, object art and media art are featured in ingenious themes in many rooms.
Introducti
⁍ Trick art produces illusions that make flat paintings look three-dimensional.
⁍ Object art is a technique that uses every-day objects to produce artwork or makes artwork take on the
form of an object.
Exhibitions
on
Exhibition
Hall 1 (B1)
Exhibition
Hall 2 (B2)
Odyssey in World
The world in a complicated maze (Korea, Middle East, Europe, Americas, Arctic, Antarctic,
Africa and Asia Zones)
Mission in Black
In complete darkness, your five senses wake up!
World's Great Paintings, Celebrities, Lovely
Dino Character and many other zones
‣ An additional admission fee is charged for Mission in Black.
⁍ 10,000 won for adults; 9,000 won for teenagers; and 8,000 won for children
Images
Entrance and Waiting Space
Ingenious Photo-Taking Ideas
Lovely Dino Character Zone
‣ Exit ③ of Jonggak Station (Subway Line 2 ) - go straight for 300m on the left side
‣ Exit ⑥ of Anguk Station (Subway Line 3 ) - go straight for 150m on the one-way road
Get There ‣ Parking: Nearby parking lots
How to
⁍ Nakwon Arcade Parking Lot (Rates: 1,000 won for 10 minutes. Hours: 09:00‒19:00. Saturday: 09:00‒15:00)
‣ Develop theme products featuring unique cultural and artistic experiences in collaboration
with nearby performance halls (Show Taekwon and Bibap)
‣ Develop products for couples or families with hands-on activities that anyone can enjoy
‣ Many tourist attractions nearby including Show Taekwon (performance) and Goguan (hanbok
Product
FIT
try-on) are within walking distance and recommended for foreign independent tourists.
Tips
‣ Gyeongbokgung Palace - Bukchon Hanok Village - Alive Museum - Cheonggyecheon
Recommen
Stream - Seoul Metropolitan Library
ded
‣ Samcheongdong Cafe Street - Alive Museum - Dongdaemun Design Plaza and Park (DDP) courses
Dongdaemun Market
Group
tourists
- 6 -
2
Unique Experience - Korea Shooting Club
Venue
Overview
Korea Shooting Club
Capacity
Indoor shooting 5 booths (can be
range
used concurrently)
Waiting space 100 seats
Address
Sunshine Building, 3 Floor, 27, Myeongdong 8ga-gil, Jung-gu, Seoul
Contact
Team Lead Lim Jong-min
Phone
+82-2-777-6604/+82-10-4660-6660
Website
www.koreashootingclub.com
Period
Open year round
Hours
09:30‒21:30
How to make By phone (One-week advance
a reservation booking is required for groups.)
Price
10 40,000 won/50,000 won
rounds (depending on ammunition)
*You get five more rounds if you
choose 20.
Payment
method
Languages
available
Cash or credit card (Visa, MasterCard
and other foreign cards accepted.)
English, Chinese, Japanese
Unique experience at the Korea Shooting Club, a place of shooting training for a number of Hallyu
stars as well as a filming location for many Hallyu dramas!
‣ Guides who speak English, Chinese or Japanese provide safety training and explain the program.
‣ You can choose from about 100 firearms, including those used by the main characters of various
dramas and movies. After selecting a firearm that is to your taste, you put on shooting gear.
‣ Experience shooting with professional trainers who are former members of the national team or
were shooting players.
‣ You can have pictures taken within the shooting range after finishing the shooting activity (cost: 5,000 won)
✦Total time required: 20-30 minutes
Intro
About the Shooting Club
‣‣ It has become the talk of the town as a place where a number of Hallyu stars including Kim Soo-hyun,
Girls' Generation (Tiffany), Big Bang (G-Dragon), Beast (Yoon Doo-joon and Lee Gi-kwang), 2NE1 (CL), Lee
Ji-ah, Shin Se-kyung and Lee Da-hae received professional training in shooting.
‣‣ As it carries the firearms used by many actors/actresses including Bond Girls of the 007 movies, Won Bin in The
Man from Nowhere and Chow Yun-Fat in A Better Tomorrow, you can have the unique experience of "I can
shoot like the movie hero."
‣‣ The club has been introduced on many programs including a program on Fuji TV in Japan as well as
Morning Wide and Section TV in Korea.
Images
Shooting Range Front Desk
How to
Get There
Tips
Shooting Range Lounge
‣ Exit ⑧ or ⑨ of Myeongdong Station (Subway Line 4 )
⁍ Exit ⑧ or ⑨ of Myeongdong Station - go to Toegyero then go strait - 3rd floor of the Woori Bank building
‣ Parking
⁍ Use the parking tower next to the Club (Capacity: up to 80 cars. Free for the first 30 minutes)
Group
tourists
Product
View of Shooting Experience
FIT
‣‣ It has a spacious and pleasant lounge that can accommodate many group tourists.
‣‣ As a filming location for many Hallyu dramas including Iris II, Prime Minister and I, and
7th Grade Civil Servant, it is recommendable to FITs who want to experience Hallyu.
‣‣ Since live ammunitions are used, products can be developed targeting FITs who want
more dynamic experiences. (80% of the tourists who try the shooting activity are Japanese.)
‣‣ Myeongdong streets - Korea Shooting Club - Myeongdong Cathedral - Chungmu Art
Recommend
Hall (performance hall) - Cheonggyecheon Stream
ed courses ‣‣ Sungnyemun (National Treasure No. 1) - Namdaemun Market - Lotte Department
Store (Main Branch) - Korea Shooting Club
- 7 -
3
Traditional Experience - Daejanggeum Food Experience
Venue
Overview
Korea House
Capacity
2 (minimum) to 80
Address
Korea House, 10, Toegye-ro 36-gil, Jung-gu, Seoul (Pildong 2-ga)
Contact
Lee Mi-kyeong
Phone
+82-2-2270-1125
Website
www.KoreaHouse.or.kr
Period
January 1, 2014–December 31, 2015
Closed
Third Monday of every month
Call +82-2-2266-9101~3
How to
Internet booking (A reservation is
make a
reservation required at least 2 days in advance.)
Korea House
Hours
09:30–21:30
Daejanggeum
12:00–13:30
food experience
General
Price
50,000 won
Travel agency 40,000 won
Languages
available
Payment
method
Cashier
English, Japanese
Daejanggeum English, Japanese,
food experience Chinese
Cash or credit card (Visa, MasterCard
and other foreign cards accepted.)
Daejanggeum Food Experience: A program for experiencing traditional culture by reproducing the
dishes that appeared on Daejanggeum, a popular Hallyu drama. Visitors themselves can try
making traditional Korean food wearing traditional clothing.
Daejanggeum
Experience
Intro
Make sungchae dumpling ‣ Make seasoned bamboo shoots with
ripe persimmons ‣‣ Try on Hanbok (traditional Korean clothing)
What is sungchae dumpling? A dumpling made by Janggeum in the drama, Daejanggeum, by
using cabbage for the skin instead of flour.
✦
✦ Total time required: 1 hour and 30 minutes
Korea House Introduction
‣ A place of traditional Korean culture and art where you can experience and enjoy everything
from Korean Table d'hote, Hangul (Korean alphabets) and traditional art performances to
traditional weddings in one place.
⁍ The building is built in the Hanok style with the beauty of curves, which fits the traditional experiences.
⁍ It offers a program of Korean cultural experience that is differentiated from many of the existing low-cost
food-making experience programs.
Images
Food-Making Experience
Front View of Korea House
Sungchae Dumpling and Seasoned
Bamboo Shoots with Ripe Persimmons
‣ Exit ③ of Chungmuro Station (Subway Line 3 or 4 ) - go straight about 20m in the opposite
direction of the exit - take a left turn around GS Pildong Gas Station - go straight 150m
Get There ‣ Parking: Underground parking of Korea House. Capacity: Up to 80 passenger cars, four large buses
How to
Group tourists
Product
Tips
FIT
‣ Develop theme products combining Hallyu with Hansik (Korean food) targeting China
and Southeast Asia where the drama Daejanggeum has made a big hit
‣ Easy access as it is located near the subway station
‣ Namsangol Hanok Village and Myeongdong streets are within walking distance, so
they can be grouped together with the Korea House into a tour offer.
⁍ Seoul City Walking Tour: Guided course for Namsangol Hanok Village (dobo.visitseoul.net)
‣ Namsangol Hanok Village - Korea House - National Theater of Korea - Namsan Park Recommended
N Seoul Tower
courses
‣ Dongdaemun Design Plaza and Park (DDP) - Cheonggyecheon Stream - Myeongdong Namsangol Hanok Village - Korea House
- 8 -
4
Traditional Experience - 2014 Changdeokgung Moonlight Tour
Attraction
2014 Changdeokgung Moonlight Tour
Capacity 100 persons per tour
Address Changdeokgung, 99, Yulgok-ro, Jongno-gu, Seoul, Korea (Waryong-dong)
Kim Ji-yeong, Culture Promotion Team of
Contact
Phone
+82-2-2270-1233
Korea Cultural Heritage Foundation
First half April 2014–June 2014
Website www.cdg.go.kr
Period
Second half Sep.–Nov. 2014
Online booking (Interpark) or call at
Admission
+82-1544-1555 (for 65 years old and above)
See below
time
April‒June Tickets for Koreans sold out
How to
Overview make a September‒ Planed to sell tickets in early Hours
reservation November August (Call at
Required
2 hours
+82-2-2270-1233)
time
*Group booking is not available. Pre-schoolers
cannot participate.
Payment
method
Regular 30,000 won
Price
50% off for the disabled and
Discount patriots/veterans
*Documented proof will be checked on site
Account transfer, deposit without a
bankbook or credit card (Visa,
MasterCard and other foreign cards)
Languages
English, Japanese, Chinese
available
Have memorable moments amid the night view of Changdeokgung, a world heritage site, on a
night of full moon
Intro
‣ Experience the palatial beauty and traditional performances in addition to specialized explanations,
the moonlight stroll course and some refreshments
‣ Tickets have been sold out since 2010 when the tour was first offered. So the tours were
increased to 37 in total, 9 tours more than last year.
‣ A golden opportunity to enjoy the night at Changdeokgung, which is not usually open at night
‣ A night trip to appreciate the history, culture and landscaping of Changdeokgung naturally listening
to the guide's explanations
Event Timetable and Admission Time
Category
May
Day
11, 12, 13
Koreans
Admission at
20:00
Day
14, 15
Foreigners
Admission at
20:00
June
12, 13, 14
20:00
10, 11
20:00
September
6, 7, 8
20:00
5
20:00
October
9, 10, 11
19:00/19:30
7, 8
19:00
November
6, 7, 8
19:00/19:30
5
19:00
‣ Five groups of 20 will be admitted on each tour
(Explanations for foreigners: English - two groups, Japanese - two groups, and Chinese - one group)
Images
Night View of Changdeokgung
Changdeokgung under the Moon
Moonlight Tour
‣ Exit ⑥ of Jongno 3-ga Station (Subway Line 1 , 3 or 5 ) - go straight about 600m
‣ Exit ③ of Anguk Station (Subway Line 3 ) - go straight 250m towards Hyundai Building
Get There ‣ Parking: Use the free parking lot of the palace.
‣ Recommend it, together with Seoul City Wall Tour, as "a day's historical experience course"
FIT
⁍ Seoul City Wall: Fortress wall built to protect Hanyang (now Seoul), capital city of
Product
Joseun (See: http://bit.ly/1gb229E)
How to
Tips
Recomm ‣ Seoul City Wall Tour - Moonlight Tour at Changdeokgung Palace
ended ‣ Blue House - National Palace Museum of Korea - Samcheongdong Cafe Street - Bukchon
courses
Hanok Village - Moonlight Tour at Changdeokgung Palace
- 9 -
Special Recommendations
1) Jeongdong Observatory
2) Catholic Holy Lands in Seoul
3) 2014 Quality Tour Product Certification System
4) Information of Support for Seoul City Visits
- 10 -
1
Jeongdong Observatory
Attraction
Jeongdong Observatory
Capacity
50 persons
Address
13th floor of Seoul City Hall Seosomun Building, Seosomun-dong, Jung-gu, Seoul
Contact
Seoul Call Center (Dasan)
Phone
+82-2-120
period
All year round
Price
Free
Hours
09:00~18:00
Overview
Languages
available
How to make a Reservations are not required to
reservation
visit the observatory.
Guidebooks are available in English, Japanese and Chinese.
Jeongdong Observatory, a place for relieving fatigue from the trip and appreciating the tradition
and modernity of Seoul in one place!
‣ An observatory space (about 94.88㎡) on the 13th floor of Seoul City Hall Seosomun Building 1
‣ As part of the "Sharing City" project, a lounge with chairs and tables is open to visitors.
⁍ There is a cafe within the observatory where visitors can take rest.
‣ How to get the observatory: Use the dedicated elevator (Elevator 3) within the building.
‣ View Deoksugung Palace and other attractions around Jeongdong through the viewing window
⁍ Inside the observatory are exhibited photos of the area of Jeongdong in the 1900s as well as old maps.
⁍ Panorama View introduces famous attractions around Jeongdong seen from the observatory.
Intro
Inside the
observatory
Deoksugung
Palace and
Jeongdong
seen from
the
Jeongdong
Observatory
‣ Exit ① or ⑫ of City Hall Station (Subway Line 1 or 2 )
How to
⁍ Exit ① - go straight for 30m - alley on your right - go straight for 70M - arrive at the building
⁍ Exit ⑫ - alley on your left - go straight for 70M - arrive at the building
Get There ‣ Parking: The parking lot on the 4th basement floor of the New Building accommodates about 101 cars.
⁍ Large buses may use the Bus Parking Lot near the Donghwa Duty-Free Shop in front of Gwanghwamun Station
Exit ⑥ (free).
Group
tourists
Product
Tips
FIT
‣ Develop observatory tour products linking N Seoul Tower and 63 City
‣ Develop Seoul history theme products linking Dongdaemun Design Plaza and Park (DDP)
and Seoul Museum of History
‣ Develop culture and art theme products linking Jeongdong Theater, National Museum
of Contemporary Art in Deoksugung and Seoul Museum of Art
⁍ It can be incorporated into the Deoksugung and Jeongdong course of the Seoul City Walking
Tour program from Deoksugung Palace to Old Russian Legation (dobo.visitseoul.net).
‣ Jeongdong Observatory - Deoksugung - National Museum of Contemporary Art in
Deoksugung - Kyunghyang Art Hill (Ballerina who Loved a B-boy)
Recommen
‣ Citizens' Hall - Jeongdong Observatory - Seoul Museum of Art - Gwanghwamun Square
ded
‣ Dongdaemun Design Plaza and Park (DDP) - Seoul Museum of History courses
Gwanghwamun Square - Jeongdong Observatory - Jeongdong Theater
‣ Jeongdong Observatory - Sungnyemun - Seoul Station Branch of Lotte Outlet - Cafe Stay
- 11 -
2
Catholic Holy Lands in Seoul
Tourist
Catholic Holy Land Pilgrimage Routes (3 routes)
Attraction
Location
Across Jung-gu, Jongno-gu, Yongsan-gu and Mapo-gu in Seoul
Period
All year round
Price
Hours
At any time all year round
Free
Overview
Website
How to Visit
Anyone may visit the places freely.
holyplace.catholic.kr
Following the routes of martyrdom that link sacred places and churches dedicated to martyrs in
Seoul, visitors can relive the religious history of the Catholic Church of Korea.
‣ Route 1: Walk around Myeongdong and Jongno, finding Catholic traces left in downtown Seoul.
‣ Route 2: Centered around the sites of prisons in the Joseon Dynasty, this route follows the
history of persecution of Catholic martyrs.
‣ Route 3: This route leads visitors to look into the past and present of the Catholic Church of
Korea, visiting mostly memorial places for Catholic martyrs.
Songsin Campus
Cathedral
Route 1
"Road of
House of
Yi Byeok
Site of
Jwa-Podoch Jongro
eong
Cathedral
Words"
Myeongryebang
Myeongdong
Cathedral
Gwanghuimun
Gate
Gahidong
Cathedral
Routes
Site of the
Ministry of
Justice
Route 2
"Road of
Life"
"Road of
Site of
Jeonokseo
Site of
Gyeonggi
Gamyeong
Site of
Wu-Podoc
heong
Yakhyun
Catholic
Church
Martyrdom Holy Land at the
Intersection off of Seosomun
Jeoldusan
Martyrs' Shrine
Route 3
Site of
Uigeumbu
Site of
Canonization of 103
Korean Martyrs
Agreement"
Nogosan Holy Land
Danggogae
Catholic Martyrs'
Shrine
Former
Yongsan
Seminary
Cathedral
Waegogae
Holy Land
Saenamteo Catholic
Martyrs' Shrine
Samseongsan
Shrine
- 12 -
3
2014 Seoul Certification Program for High Quality Tour Package
Providing promotion, management support and golden incentive to the participating travel
agency in order to enhance the satisfaction of foreign tourists who visit Seoul, Korea
through developing superior tour package products
Program
Program
2014 Seoul Certification Program for High Quality Tour Package
Period
March-Dec. 31, 2014
Seoul Tourism Organization
Contact
Tel.
e-mail
Supervisor
Ko Wui Sung, Chief
82-2-3788-0842
kwskorea@ seoulwelcom e.com
Japan
Huh Lyn
82-2-3788-8126
lynn@ seoulwelcom e.com
Great China Region
Kim Jeongwon
82-2-3788-0846
yuanyuan@ seoulwelcom e.com
Southeast Asia, Europe, America
Ku Jihye
82-2-3788-0879
finekj@ seoulwelcom e.com
Contact
Contact
‣ Purpose
⁍ To promote development of high-quality tour package products that
incorporate various cultural experiences in Seoul
⁍ To enhance the satisfaction of foreign tourists who visit Seoul
through superior tour package products certified by the Seoul
High Quality Tour Package
Certification Mark
Overview
Overview
Metropolitan Government
‣ Procedure
Application
(on rolling basis)
Application received
through Korean partner
companies
Certification Evaluation
‣‣
Certification of high-quality tour
package given after evaluation
Promotion Support
‣‣
Promotion and
management support
provided
‣ To Apply
⁍ Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through
Korean inbound partners
‣ Support
Classification
Amount (in KRW)
Certified quality tour products
⦁ Total tourists of 500 or more: 4,000,000 won
⦁ Total tourists of 1,000 or more: 8,000,000 won
Pre-qualified tour products
⦁ Total tourists of 1,000 or more: 3,000,000 won
Certified quality tour products
⦁ Seoul certification mark granted
⦁ Joint advertisement of certified products in the
relevant country
Golden
Incentive
Contents
Contents
Promotion
support
Certified quality tour products
Other
Pre-qualified tour products
⦁ Information on new tour resources to develop
tour products
✦ Details of support is subject to change depending on changes in policy of Seoul Metropolitan Government
- 13 -
‣‣ Requirements
Category
Requirement
⦁ At least a 2-night stay in a 1st class or higher rated hotel in Seoul
⁍ Hanok stay, Innostel, temple stay and Good Stay hotels included
Accommo
-dation
✦ Accommodations at a 1st class hotel or higher in Gyeonggi
or Incheon area during the peak season (Apr.~Oct.) approved
✦ Accommodations in Gyeonggi-do or Gangwon-do area (1 night)
approved in the case of winter packages (Dec.~Feb.)
⦁ Subtotal price of two meals of 20,000 won or higher during at least 2
days of stay in Seoul
⁍ Minimum 7,000 won per meal per person
Meal
✦ No distinction between lunch and dinner
✦ Meals at restaurants in Seoul or Gyeonggi-do area
✦ Breakfast excluded from evaluation
(breakfast at a deluxe hotel recognized once only)
High
Quality
Contents
Contents
⦁ Subtotal of entrance(experience) fees of 30,000 won or higher at 2~3
Tour
cultural experience sites in Seoul
Product
⁍ Inclusion of one site in Gyeonggi-do or Gangwon-do area approved in
Attraction
the case of winter packages
✦ Minimum 5,000 won per site per person
✦ Subtotal of entrance(experience) fees of 30,0000 won or higher at 2
or 3 sites
⦁ Tour guide certification required
Guide
⁍ Exceptions granted for Southeast Asian tourists
(Thailand, Vietnam, Malaysia, Indonesia)
⦁ Staying at least 2 full days in Seoul is required
Schedule
⁍ One day's stay refers to a stay of at least 6 hours between 08:00
and 20:00
- 14 -
4
Information of Support for Seoul City Visits - Official Purposes
Program
Name
Information of Support for Seoul City Visits for Official Purposes
Seoul City
Contact Person
Contact Number
Contact
Tourism Product Development Team Action Officer Jang Yong-woon
+82-2-2133-2821
Seoul City provides active support for visitors coming to Seoul for official purposes.
‣ To relieve the inconvenience experienced by foreign tourists visiting Seoul City "for official
purposes" and provide convenience to travel agencies, Seoul City has designated a dedicated team
to support visitors who come to the city on public business. Both domestic and foreign travel
agencies are asked to make active use of the support program.
Description
⁍ Provide cooperation in making reservations for visiting reference sites of
Seoul City Best Practices in the City Administration area (all of the
administrative fields including transportation, design and eco-friendly
Specific
Support
projects)
⁍ Provide support for visiting Seoul City, autonomous district governments
and affiliated organizations (to hold a meeting and interview persons
concerned)
Program
⁍ Contact parties concerned with relation to public affairs training, etc.
Details
⁍ Tourism Help Desk of Tourism Product Development Team
Responsible
Department
⁍ Person in Charge: Jang Yong-woon
⦁ E-mail: [email protected]
⦁ Tel: +82-2-2133-2821
File an application with the Tourism Business Help Desk
‣ How to apply: Fill out the attached application
‣‣ Email it to [email protected]
‣ Applications are restricted to groups who will visit Seoul after May 1, 2014.
- 15 -
_Vol.2
Date of Publication: April 25, 2014
Publisher: Tourism Marketing Team, Seoul Tourism Organization
Editors:
▶ Ko Wui-sung, Chief (Tourism Marketing Team)
T. +82-2-3788-0842 / e-mail: [email protected]
▶ Huh Lynn (Tourism Marketing Team)
T. +82-2-3788-8126 / e-mail: [email protected]
▶ Kim Jeong-won (Tourism Marketing Team)
T. +82-2-3788-0846 / e-mail: [email protected]
▶ Ku Ji-hye (Tourism Marketing Team)
T. +82-2-3788-0879 / e-mail: [email protected]
▶ Kang Bo-seung (Tourism Marketing Team)
T. +82-2-3788-0809 / e-mail: [email protected]
▶ Jung Yoo-hyun (Tourism Marketing Team)
T. +82-2-3788-0822 / e-mail: [email protected]
▶ Gu Su-jung (Tourism Marketing Team)
T. +82-2-3788-0878 / e-mail: [email protected]