Buzz Report 2 Sept 2014

contact
Steve Evans
technology & entertainment
[email protected]
+44 (0)7849 172 341
Buzz Report #43
Early August 2014 fieldwork
our contact details
Steve Evans – entertainment & technology
[email protected] 07849 172 341
Lee Langford – technology & telecoms
[email protected] 07966 339 606
Martin Bradley – media & entertainment
[email protected] 020 8263 5220
Denholm Scotford – business development
[email protected] 07989 388 164
Pete Cooke – sector head
[email protected] 07989 387 093
http://www.harrisinteractive.com/uk/
about us
we are a full service research agency
specialising in technology, telecoms, media,
entertainment and the modern consumer
we offer a full range of services for both
quant and qual research, including:

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concept testing
product/service launching, including pack testing
new product development
pathways to purchase
product/service configuration
communications testing and tracking
brand equity / extension / tracking
satisfaction, loyalty & stakeholder relationships
segmentation
market sizing / share / opportunities
youth and kids research
employee research
global omnibus research
state-of-the-art qualitative techniques
state-of-the-art online reporting and portals
state-of-the-art online community capabilities
if you like Buzz, you may like...
SocialLife is Harris Interactive’s quarterly survey of UK
social media use. We track interaction with 20+ social
media sites ranging from the more established Facebook
and Twitter to relative newcomers like Vine and Snapchat
among a large, representative sample of online UK
consumers.
Additionally, we investigate topical social media issues
and measure how effectively some of the nation’s best
loved brands are leveraging social media to engage with
consumers.
Click here for more details and contact us to find out how your business can
benefit from SocialLife:
[email protected]
+44 (0)7966 339 606
4
and coming soon...
We spend a huge amount of our
working and leisure time
looking at screens
Harris PixelLife is an ambitious
research study that attempts to
look at every major type of
screen and every major type of
usage in the UK today,
everything from shopping to
online dating to streaming films
The findings are based on a
nationally representative survey
of 3,000 respondents aged 1664
We expect this report will be
available this October
contact us to find out more about Harris PixelLife
[email protected] steve evans
+44 (0)7849 172 341
[email protected] martin bradley
+44 (0)208 263 5250
5
what is “Buzz”?
each month, we find out the
“buzz” of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics
per news item/release/product:
1.
1
level of awareness &
familiarity
2.
2
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
3
in this report, we look at:
2014 Glasgow Commonwealth Games
Dawn of the Planet of the Apes movie
EA announce 'EA Access' game subscription service for Xbox One
Guardians of the Galaxy movie
Hercules movie
Microsoft to cut up to 18,000 jobs
Oddworld: New 'n' Tasty video game
Secret Cinema's immersive screening of 'Back to the Future'
Sid Meier's Civilization Revolution 2 mobile game
The Expendables 3 movie
The Inbetweeners 2 movie
The Last of Us: Remastered video game
UK to allow driverless cars on public roads from January
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
methodology
 robust quantitative method
 conducted via the Harris PollTM
Online Omnibus (see more)
 1,909 respondents
 fieldwork 5 – 12 August 2014
 data weighted to be representative
of GB national demographics aged
16-64
demographic
total
all males
all females
16-24s
25-34s
35-44s
45-54s
55-64s
unweighted base
1,909
874
1,035
254
388
449
427
391
metric 1 of 3
awareness buzz
how we asked the question
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
 extremely familiar
 very familiar
 somewhat familiar
 just know the name and nothing more
 never heard of this
2 important things to note
1. we gave no further information or
images to respondents, we just
showed them the text list as shown at
the beginning of this report
2. when considering all Buzz metrics, one
needs to bear in mind that some
products/services have been launched,
some earlier than others, and some
are yet to be launched (see over for
more detail)
9
launch/news dates
2014 Glasgow Commonwealth Games
23 July
Dawn of the Planet of the Apes movie
17 July
EA announce 'EA Access' game subscription service for Xbox One
29 July
Guardians of the Galaxy movie
31 July
Hercules movie
25 July
Microsoft to cut up to 18,000 jobs
17 July
Oddworld: New 'n' Tasty video game
23 July
Secret Cinema's immersive screening of 'Back to the Future'
25 July
Sid Meier's Civilization Revolution 2 mobile game
2 July
The Expendables 3 movie
14 August
The Inbetweeners 2 movie
6 August
The Last of Us: Remastered video game
1 August
UK to allow driverless cars on public roads from January
30 July
awareness buzz
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
2014 Glasgow Commonwealth Games
24%
26%
Dawn of the Planet of the Apes movie
16%
18%
The Inbetweeners 2 movie
16%
17%
The Expendables 3 movie 11% 13%
30%
Hercules movie 9% 13%
23%
24%
The Last of Us: Remastered video game 5%6% 9% 10%
27%
35%
28%
28%
19%
43%
69%
61%
Secret Cinema screens 'Back to the Future' 3%6% 12% 15%
© Harris Interactive
Civilization Revolution 2 mobile game 2%
3%6% 10%
Oddworld: New 'n' Tasty video game 1%
3%5%8%
14%
26%
22%
Microsoft to cut up to 18,000 jobs 3%7% 14% 15%
EA Access subscription for Xbox One 3%5% 11% 12%
10%
28%
23%
21%
13% 7%
26%
25%
Guardians of the Galaxy movie 11% 11%
UK to allow driverless cars on public roads 5%10%
30%
64%
69%
Glasgow’s Commonwealth Games tops the
awareness poll this
month with 4 in 5 at
least somewhat familiar
with the event
It also ranks highly in our alltime awareness list (see later in
report), placed in the top 20.
Movies also feature strongly in
this edition, with Dawn of the
Planet of the Apes and the
Inbetweeners sequel both
achieving high awareness levels.
80%
83%
base: all GB 16-64 (1,909)
11
11
26%
27%
29%
13%
5%
22%
25%
30%
14%
9%
31%
22%
21%
14%
12%
23%
27%
27%
14%
9%
23%
28%
30%
13%
7%
23%
27%
33%
12%
4%
21%
25%
37%
14%
3%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
2%
3%
6%
10%
80%
3%
3%
9%
13%
72%
<1%
2%
4%
7%
87%
5%
4%
7%
17%
67%
3%
6%
10%
10%
72%
1%
2%
9%
9%
80%
<1%
1%
4%
10%
85%
<1%
<1%
2%
6%
92%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
16%
18%
30%
26%
10%
19%
20%
28%
25%
9%
13%
16%
32%
27%
12%
28%
28%
24%
12%
8%
20%
27%
29%
16%
8%
18%
15%
34%
22%
10%
11%
15%
32%
33%
9%
5%
7%
29%
45%
15%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
5%
10%
24%
19%
43%
7%
12%
28%
19%
35%
3%
7%
21%
18%
51%
9%
7%
20%
13%
52%
4%
12%
20%
14%
49%
5%
10%
23%
20%
43%
4%
9%
29%
22%
36%
4%
8%
30%
23%
36%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
3%
5%
11%
12%
69%
5%
8%
13%
13%
61%
1%
3%
8%
12%
77%
9%
11%
17%
15%
49%
4%
9%
15%
16%
55%
2%
5%
12%
13%
68%
<1%
3%
7%
10%
80%
1%
0%
3%
8%
87%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
11%
11%
21%
22%
35%
13%
14%
23%
22%
28%
8%
9%
19%
22%
42%
23%
14%
22%
16%
25%
13%
18%
25%
17%
27%
11%
13%
23%
21%
33%
6%
8%
20%
25%
41%
3%
2%
14%
31%
50%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
9%
13%
23%
28%
28%
10%
15%
23%
27%
25%
7%
11%
23%
29%
30%
14%
22%
26%
25%
13%
15%
19%
24%
21%
20%
8%
14%
23%
24%
31%
5%
8%
24%
32%
31%
3%
3%
18%
36%
40%
1,909 874 1,035 254
388
449
427
391
Microsoft jobs
24%
26%
30%
13%
7%
base size
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
3%
7%
14%
15%
61%
5%
10%
16%
18%
51%
1%
5%
12%
12%
70%
8%
6%
13%
14%
60%
3%
9%
16%
14%
59%
2%
8%
11%
14%
65%
3%
8%
16%
12%
61%
1%
6%
16%
18%
59%
Secret Cinema Oddworld:NnT
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
Total Male Fem 16-24 25-34 35-44 45-54 55-64
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
1%
3%
5%
8%
83%
2%
5%
8%
10%
76%
<1%
1%
3%
6%
90%
3%
8%
6%
11%
72%
2%
5%
11%
9%
73%
1%
2%
6%
10%
82%
<1%
<1%
3%
6%
91%
<1%
<1%
1%
3%
95%
3%
6%
12%
15%
64%
4%
9%
12%
16%
59%
2%
4%
11%
13%
69%
6%
8%
14%
19%
54%
6%
10%
14%
15%
55%
2%
8%
15%
13%
62%
2%
5%
9%
13%
72%
1%
1%
6%
16%
76%
TLoURemastered Inbetweeners 2 Expendables 3
Hercules movie GuardiansGalaxy
© Harris Interactive
EA Access
Driverless cars DawnPlanetApes CivilizationRev2 GlasgowGames
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,909 874 1,035 254 388 449 427 391
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
11%
13%
23%
27%
26%
13%
16%
24%
26%
21%
8%
11%
22%
28%
32%
20%
22%
21%
22%
15%
15%
21%
27%
21%
16%
13%
13%
27%
25%
22%
6%
7%
21%
30%
36%
2%
4%
15%
36%
43%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
16%
17%
25%
28%
14%
18%
19%
23%
28%
13%
15%
16%
27%
29%
14%
44%
24%
15%
14%
4%
20%
27%
26%
19%
8%
14%
20%
29%
26%
11%
7%
10%
28%
38%
17%
3%
5%
21%
43%
28%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
5%
6%
9%
10%
69%
8%
10%
12%
12%
58%
2%
3%
7%
8%
80%
14%
14%
16%
15%
40%
9%
11%
12%
12%
57%
4%
6%
10%
9%
72%
2%
2%
7%
10%
79%
<1%
<1%
2%
7%
90%
awareness buzz
demographic breakdown
(alphabetical order)
12
London 2012 opening
Phone hacking
Jimmy Savile scandal
Michael Jackson’s doctor
HMV administration
Olympic torch relay
Murray loss Wimbledon
Oscars 2012
Steve Jobs dies
Final Harry Potter
eBay hack
Alex Ferguson retires
EURO 2012
Stars at jubilee concert
London 2012 tickets
2014 Glasgow Games
Blockbuster admin’n
Baftas 2012
Brits 2012
2014 FIFA Brazil
Murdoch questions
Skyfall movie
Jimmy Carr tax
Facebook shares
Britain’s Got Talent
BlackBerry outage
PS3 accounts hacked
Golden Globes 2012
Justin Bieber arrested
Prince Harry naked
Wiggins wins BBC Sport
The Voice UK launched
12 Yrs a Slave best film
David Moyes sacked
Felix Baumgartner dive
Men In Black 3 movie
Charlie Sheen in news
Murray Sports Person’y
Titanic 3D movie
The Hobbit movie
Oscars 2013
Dawn Planet Apes movie
Comic Relief 2013
Peter Capaldi Dr. Who
Murdoch not a fit person
DAB Radio
Freeview HD
Dr Who 50th Anniversary
New series of Dr Who
3D TV sets
Brits 2013
Gov’t email spying
Entwistle resigns
Les Misérables movie
BBC Three dropped
iPhone 5 released
Dark Knight Rises movie
Fifty Shades of Grey
Game chain bust
Children in Need concert
Sherlock S03 on BBC1
Pornography filters
The Great Gatsby movie
Windows 8 launched
Bourne Legacy movie
The Inbetweeners 2
#nomakeupselfie
Matt Smith last Dr Who
Samsung fined
Internet ‘trolls’ identified
Twitter super-injunctions
IE9 launched
Star Trek Into Darkness
Iron Man 3 movie
Leveson Report
Amazon Kindle Touch
The Sun on Sunday
The Inbetweeners Movie
Big Brother re-launched
Murdoch’s BSkyB bid
JK Rowling author reveal
Lincoln movie
4G UK
89
89
88
88
86
86
83
83
82
82
81
81
81
81
81
80
80
80
80
79
77
76
76
76
74
74
74
74
73
72
70
70
69
68
68
68
68
67
67
66
65
64
64
64
64
64
64
63
63
63
62
62
61
60
60
60
60
60
60
60
59
59
59
59
59
58
58
58
58
58
58
58
57
57
57
57
57
57
57
57
56
56
56
Amazing Spider-Man
56
Sites go offline for SOPA 56
Facebook new design
56
iPad 2 released
56
Chris Moyles leaves
55
Goal-line technology
55
The New iPad
55
iPhone 4S
55
Grand Theft Auto V
54
Man of Steel movie
54
Star Wars/Disney deal
54
Facebook “Timeline”
54
Microsoft buy Skype
54
Facebook buy WhatsApp 53
The Wolverine movie
53
Steve Jobs resigns
53
Nintendo 3DS
53
Life of Pi movie
53
Godzilla movie
53
Muppets Most Wanted 52
England lose Ashes 0-5 52
Mrs Brown’s Boys ratings 52
Fast & Furious 6 movie 52
Prometheus movie
52
James Arthur X Factor
52
Despicable Me 2
52
X-Men:DoFP movie
52
Amazing Spiderman 2
51
iPhone 5S/5C
51
Call of Duty: MW3 game 51
Ice Age 4 movie
51
iPhone secretly tracking 50
TV Licence non payment 49
Abbey Clancy Strictly win 49
iPad Mini
49
Netflix in UK
49
Facebook plan to float
49
BBC Two celebrate 50 yrs 48
BBC mumble complaints 48
The Wolf of Wall Street 48
X-Factor Sam Bailey #1 48
Louis Smith wins SCD
48
Hillsborough song
48
Viva Forever' musical
48
The Expendables 3
47
PlayStation 4 launched 47
Twilight: Part 2 movie
47
BT Vision
47
Noah movie
46
Xbox One launched
46
The Hobbit 2 movie
46
Rock of Ages movie
46
Star Wars films on BD
46
Firefox 4 launched
46
iPad
46
Hercules movie
45
The Sweeney movie
45
Carphone/Dixon merge 44
12 Years a Slave movie 44
World War Z movie
44
Xbox One announced
44
Google new privacy
44
Windows 7 Mobile
44
iPhone4 reception issue 44
Bing
44
Guardians of the Galaxy 43
Secret Life of W. Mitty
43
The World’s End movie 43
Sony PS4 announced
43
BBC TV Centre closes
43
Kindle Fire UK
43
Digital display screens
43
Maleficent movie
43
Streaming/Off. Charts
43
Need for Speed movie
42
McAlpine sues
42
iPlayer downloads
42
Amazon Kindle Fire
42
BBC News site redesign 42
Game of Thrones series 4 41
Captain America 2
41
Robocop (2014 remake) 41
Samsung Gal S4 unveil
41
One Direction #1
Expendables ll movie
Samsung Galaxy Note
Samsung Galaxy S3
Hunger Games movie
Google+
Smart TV
Bad Neighbours movie
Facebook email
CoD: Black Ops 2 game
Stone Roses tour
Kindle eBook
Driverless cars
Hunger Games: CF movie
Homeland series 3
Wreck-It Ralph movie
Robbie Williams #1
PS Vita
Android-based tablets
The Times paywall
Google Chrome OS
Samsung Galaxy S5
Microsoft buy Nokia
Windows 8 update
Psy ‘Gentleman’ single
Oblivion film
Nintendo Wii U launch
Avengers Assemble
Sky 3D Channel
Frozen movie
FIFA 14 game
Tesco launch Hudl tablet
Apple iPad Air
Call of Duty: Ghosts
PlayStation 4 price £349
Xbox One price £429
The Croods movie
The Hobbit preview
Madonna booed
Xbox Kinect
Sams. Gal. Tab S tablets
O2 Be More Dog
Samsung Galaxy Note 3
SimCity game
Assassin’s Creed III game
FIFA 13 game
Facebook buy Instagram
Samsung #1 smartphone
FIFA 12 game
Skype on Facebook
Spotify
Jack Reacher movie
Windows 8.1 released
Harry Potter screenplay
Zero Dark Thirty movie
BBC iPlayer Radio
UK’s first 4G network
EMI sold to Universal
3D Wimbledon on BBC
CoD: Black Ops game
Anchorman 2 movie
BBC One +1 channel
Bowie The Next Day
BlackBerry 10 revealed
HTC One X launched
Warner Bros. StudioTour
Battlefield 3 game
Samsung Galaxy Tab
3D Blu-ray players
iPhone 4
Amazon Prime rebrand
Star Wars: Ep VII date
Samsung smartwatch
Nokia Lumia launched
PEGI Ratings
Sony recall 1.6m TVs
Apple iCloud Drive
BBC Olympic comment’y
Yahoo! buy Tumblr
Google Drive
Apple iCloud
BlackBerry PlayBook
Google Cloud music
41
41
41
41
41
41
41
40
40
40
40
40
39
39
39
39
39
39
39
39
39
38
38
38
38
38
38
38
38
37
37
37
37
37
37
37
37
37
37
37
37
36
36
36
36
36
36
36
36
36
36
36
36
35
35
35
35
35
35
35
34
34
34
34
34
34
34
34
34
34
33
33
33
33
33
33
33
32
32
32
32
32
32
Google Chromebooks
32
Nokia/MS partnership
32
Windows 8 pre-launch 32
American Hustle movie 31
Microsoft U-turn
31
Evil Dead 2013 movie
31
Tomb Raider game
31
Resident Evil:Retribution 31
MacBooks revamped
31
MS Surface preview
31
Asteroid mining
31
Kinect for PCs launch
31
HP TouchPad
31
Nintendo unveil ‘Wii U’ 31
MS Office for iPad
30
Assassin’s Creed IV game 30
Rush movie
30
Olympus Has Fallen
30
Yahoo! buys Summly app 30
JJ Abrams Star Wars
30
Nexus 10 tablet
30
Nexus 7 tablet
30
Windows 8 preview
30
Megaupload taken down 30
PM backs UK film wins 30
Batman: Arkham City
30
Apple-Samsung battle
30
“Quick Tap”
30
Nokia E7 smartphone
30
BBM messenger app
30
Apple buys Beats
29
2014 FIFA game
29
Beyoncé album
29
Gran Turismo 6 game
29
Sam Gal Note 8 unveil
29
Halo 4 game
29
Live Messenger closes 29
MS Outlook relaunch
29
Wii U console revealed 29
O2 mobile wallet
29
Facebook app store
29
Nokia Android phones 28
Elise Christie bullied
28
YouTube paid sub
28
Need for Speed
28
Surface launch
28
PS3 Slimmed
28
Kinect: Star Wars game 28
Windows 8 unveiled
28
Sonic the H-hog 20 years 28
Xbox-No Kinect
27
HTC One M8
27
Facebook Home
27
Resident Evil 6 game
27
Apple Siri software
27
Gears of War 3 game
27
Sony Ericsson Xperia Play 27
Battlefield 4 game
27
Samsung Curve
26
HTC Windows
26
Muse Olympic song
26
Nintendo ‘3DS XL’
26
Resident Evil 6 trailer
26
Google Music in USA
26
BT told block pirate sites 26
Batman: Arkham Origins 26
Football Manager ‘14
26
Nexus 5 smartphone
26
HTC/Apple dispute
26
Myspace sold for £35M 26
LA Noire game
26
Django Unchained movie 26
Mario Kart 8
26
Microsoft cuts jobs
25
LEGO: Hobbit game
25
Apple iOS7
25
Rise of the Guardians
25
Stones GRRR! album
25
Football Manager ’13
25
Google TV UK
25
HTC beat Apple
25
MDNA album
25
SKY News Twitter use
25
Blinkbox launched
25
Lego Marvel game
25
Vevo launched
25
Halo: Reach game
25
Digital sales over £1b
25
BBC Music Awards
25
Samsung smartwatches 24
Dallas Buyers Club movie 24
Samsung Smart Home
24
PES 2014 game
24
Next generation iPlayer 24
LOVEFiLM series, Copper 24
Daft Punk album
24
LOVEFiLM pilots
24
Hitman: Absolution
24
Nexus 4
24
Lumia 920
24
London 2012 game
24
YouView launch
24
Mass Effect 3 game
24
Google Play
24
Roaming costs capped 24
YouTube movie rentals 24
Google buy Motorola
24
Amazon Cloud Player
24
EA Sports UFC game
23
Watch Dogs game
23
PS Vita Slim released
23
Dead Rising 3 game
23
Nintendo 2DS
23
E3 gaming conference
23
Nokia Lumia 925 slim
23
Star Trek game
23
Cloud Atlas movie
23
New Super Mario game 23
Piracy Hotspots
23
Microsoft Xbox Music
23
HTC service questioned 23
Amazon 3D Fire Phone 22
Sky on PS4
22
Xperia Z1 goes on sale 22
Steve Ballmer to retire 22
BBC launch 5 HD ch’s
22
Google paid music serv. 22
Peter Kay sitcom iPlayer 22
Far Cry 3 game
22
Google search ranking 22
BT buys ESPN channels 22
“ACTA” rejection
22
Flame virus
22
Official Charts streams 22
Max Payne 3 game
22
HP to focus on software 22
Portal 2 game
22
PS Vita unveiled
22
Fable III game
22
“.xxx” sex domain
22
UK Radioplayer
22
Google TV
22
Nokia Lumia 1520/1320 22
Steam (gaming service) 22
Secret Cinema 'BttF'
21
TLoU: Remastered
21
Amazon Fire TV
21
Facebook buys Oculus 21
Titanfall video game
21
Xbox One price cut
21
Forza 5 game
21
KitKat Android
21
Nokia Lumia 1020
21
Now TV streaming box 21
Girls Aloud Ten album
21
Microsoft SmartGlass
21
Dig Economy Act delay 21
60s/70s Absolute Radio 21
‘The Daily’ on iPad
21
Apple TV
21
Samsung Galaxy
21
Sony Xperia Z2
20
Saints Row IV game
20
Marvel Heroes game
20
Daft Punk #1
20
BioShock Infinite game 20
HTC One unveiled
20
Nokia tablet, Lumia 2520 20
Sky buys O2 business
20
Apple Mountain Lion
20
Virgin Media Tube wi-fi 20
BBC TV download service 20
Rage game
20
Motorola Xoom
20
Crysis 2 game
20
Fallout: New Vegas game 20
"Newport" Jay-Z spoof 20
Wolfenstein game
20
Surface Pro 3 launch
20
EA Access
19
Gravity movie
19
Defiance series/game
19
Trance movie
19
Chromebook Pixel unveil 19
Xbox Music
19
Microsoft buy Yammer 19
HTC Flyer tablet
19
Warner films on Fbook 19
Sony Move
19
Sams. Z/Tizen phone
18
Kinect SportsRivals game 18
Rayman Legends game 18
Gears of War:Judgement 18
Crysis 3 game
18
Sony unveils Xperia Z
18
Ultra HD/4K TV sets
18
Optimus 4X HD
18
Diablo 3 game
18
Homefront game
18
Amazon smartphone
17
Windows phone 8.1
17
Infamous: Second Son 17
Metal Gear Solid V
17
Google sells Motorola
17
Snapchat hack
17
Killzone: Shadow Fall
17
Wuaki.tv launches in UK 17
YouTube Awards
17
Reddit Boston apology 17
Project Glass unveil
17
Nokia 808 revealed
17
World of Warcraft free 17
Inside Lleywn Davis
16
Runner Runner movie
16
Total War: Rome II game 16
Twitter #Music launch 16
DmC video game
16
NI wins football rights
16
Madden NFL 13 game
16
Darksiders ll game
16
Deus Ex: HR game
16
BlackBerry music service 16
Google One Pass
16
Google Buzz
16
Ubisoft patch
16
Dark Souls 2
15
Sky offers free tablet
15
The Last of Us game
15
Dell takeover bids
15
Facebook Graph Search 15
Dishonored game
15
Led Zeppelin DVD
15
Sleeping Dogs game
15
Guild Wars 2 game
15
Sony touchless display 15
Yahoo! put up for sale 15
UK HuffPo launched
15
Qriocity
15
EE Kestrel 4G
15
Sniper Elite 3 game
15
Blu-ray disc successor
14
Nintendo Land game
14
PS A-S B Royale game
14
NBA 2K13 game
14
Ouya console unveil
14
HP reveal VoiceTab
13
The Sun/O2 4G deals
13
Halo: Spartan Assault
13
Facebook ‘Paper’ app
13
NBA 2K14 game
13
Disney Infinity game
13
Nokia Music+
13
YouView
13
HP Music
13
Virgin Gaming
13
Murdered: Soul Suspect 13
ITV to launch ITV Encore 12
Jolla smartphone
12
Google Chromecast
12
Grid 2 video game
12
HP Slate 7
12
Twitter launches Vine
12
FA Cup on Facebook
12
Tweet Store
12
Civilization Rev 2
11
Canon irista cloudstorage 11
#WatchOnSky
11
Lords of Shadow 2 game 11
The Wolf Among Us
11
Lilyhammer S2 on Netflix 11
Asda remove Wii U
11
Huawei Ascend P6
11
Company of Heroes 2
11
O2 Tu Go app
11
Sightseers Movie
11
Dell Streak
11
Nvidia device unveil
11
nVidia launch ‘Shield’
10
Snapchat mobile app
10
Net neutrality
10
Oddworld: N'n'T game 9
Intel Haswell processors 9
Remember Me game
9
Mflow
7
Painkiller: H&D game
7
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
awareness
buzz
all time list
% at least
somewhat familiar
13
metric 2 of 3
discussion buzz
discussion buzz
among those at least somewhat familiar with each
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
2014 Glasgow Games (1,558)
23%
The Inbetweeners 2 movie (1,083)
UK driverless cars on public roads (789)
14%
19%
Guardians of the Galaxy movie (815)
19%
The Expendables 3 movie (852)
16%
The Last of Us: Remastered game (371)
18%
Hercules movie (841) 12%
© Harris Interactive
23%
10%
40%
24%
10%
24%
12%
26%
11%
26%
Dawn of the Planet of the Apes (1,199)
Oddworld: New 'n' Tasty video game (183)
45%
14%
50%
44%
39%
13%
41%
32%
11%
38%
33%
12%
36%
36%
15%
33%
38%
15%
Secret Cinema 'Back to the Future' (432) 12%
31%
EA Access subscription for Xbox One (338) 11%
31%
Civilization Revolution 2 mobile game (213) 11%
30%
Microsoft to cut up to 18,000 jobs (512) 8%
30%
30%
39%
35%
18%
23%
41%
17%
47%
15%
Among those aware of
these stories, the
Glasgow Games again
tops the ranking for
discussion in this
edition
Driverless cars being
permitted on UK roads has
also got the nation talking,
among those aware of the
news item.
Please see overleaf for the
same results rebased to the
population as a whole.
bases shown in parentheses
15
15
discussion buzz
among all respondents, including unfamiliar
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
2014 Glasgow Games
Dawn of the Planet of the Apes
The Inbetweeners 2 movie
18%
12%
36%
28%
17%
23%
14% 6%
15%
The Expendables 3 movie 8%
UK driverless cars on public roads 6%
19%
Hercules movie 6% 16%
© Harris Interactive
42%
61%
57%
16% 7%
55%
Microsoft to cut up to 18,000 jobs 2%7% 12% 4%
Secret Cinema 'Back to the Future' 3%7% 8%4%
36%
13% 6%
The Last of Us: Remastered game 4%8% 7%3%
20%
54%
9% 5%
Guardians of the Galaxy movie 8% 16%
8%
7%
15% 5%
20%
EA Access subscription for Xbox One 2%6% 7%4%
18%
79%
75%
79%
Unsurprisingly the
Glasgow Games is clearly
the most discussed topic
among the general
population in this edition
Triggering a significant amount
of discussion, the event ranks
10th in the all-time discussion
list.
The movies, Dawn of the Planet
of the Apes and The
Inbetweeners 2, also generate a
lot of discussion this month.
81%
Oddworld: New 'n' Tasty video game 1%
3%
4%
1%
91%
Civilization Revolution 2 mobile game 1%
3%4%
2%
89%
base: all GB 16-64 (1,909)
16
17%
38%
18%
9%
18%
19%
34%
18%
7%
23%
22%
26%
19%
8%
26%
17%
35%
18%
8%
23%
16%
40%
18%
7%
19%
19%
40%
16%
9%
17%
19%
35%
20%
8%
17%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
3%
4%
2%
89%
2%
5%
6%
3%
85%
<1%
2%
3%
1%
94%
3%
4%
7%
2%
84%
2%
8%
6%
3%
82%
1%
3%
5%
3%
88%
<1%
1%
3%
1%
95%
1%
1%
1%
<1%
97%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
12%
28%
17%
7%
36%
13%
29%
16%
8%
33%
11%
27%
17%
6%
39%
23%
33%
17%
7%
20%
16%
35%
19%
6%
25%
11%
32%
16%
9%
32%
9%
25%
15%
9%
42%
4%
16%
16%
5%
60%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
6%
20%
9%
5%
61%
7%
22%
12%
6%
53%
4%
17%
6%
4%
69%
8%
15%
6%
6%
64%
6%
19%
9%
4%
64%
5%
16%
10%
6%
63%
6%
23%
10%
4%
58%
4%
24%
11%
4%
58%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
6%
7%
4%
81%
3%
8%
9%
6%
74%
1%
4%
4%
3%
88%
7%
10%
10%
10%
64%
3%
10%
9%
6%
72%
1%
6%
7%
5%
81%
<1%
3%
5%
2%
90%
1%
1%
2%
1%
96%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
8%
16%
13%
6%
57%
10%
18%
15%
7%
51%
6%
15%
11%
4%
64%
17%
20%
14%
8%
41%
12%
24%
15%
5%
44%
8%
18%
14%
6%
53%
3%
13%
10%
8%
66%
2%
6%
10%
1%
81%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
6%
16%
16%
7%
55%
6%
18%
18%
7%
51%
5%
14%
15%
7%
59%
11%
18%
22%
11%
38%
10%
23%
20%
6%
41%
4%
20%
14%
7%
55%
2%
13%
15%
7%
63%
3%
6%
12%
4%
77%
1,909 874 1,035 254
388
449
427
391
Microsoft jobs
18%
36%
18%
8%
20%
base size
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2%
7%
12%
4%
75%
3%
9%
14%
4%
69%
1%
5%
9%
3%
82%
6%
7%
8%
5%
74%
2%
9%
14%
3%
73%
2%
8%
9%
3%
79%
1%
7%
13%
6%
73%
<1%
6%
15%
3%
77%
Secret Cinema Oddworld:NnT
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Total Male Fem 16-24 25-34 35-44 45-54 55-64
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
1%
3%
4%
1%
91%
2%
5%
5%
2%
86%
<1%
2%
2%
1%
96%
4%
5%
6%
2%
83%
3%
7%
6%
3%
82%
<1%
3%
3%
1%
92%
<1%
<1%
3%
1%
97%
<1%
<1%
1%
1%
99%
3%
7%
8%
4%
79%
4%
8%
10%
4%
75%
1%
6%
7%
4%
83%
6%
7%
10%
5%
73%
4%
12%
10%
4%
70%
2%
9%
9%
5%
75%
1%
3%
7%
5%
84%
1%
2%
5%
1%
92%
TLoURemastered Inbetweeners 2 Expendables 3
Hercules movie GuardiansGalaxy
© Harris Interactive
EA Access
Driverless cars DawnPlanetApes CivilizationRev2 GlasgowGames
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,909 874 1,035 254 388 449 427 391
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
8%
19%
15%
5%
54%
9%
22%
15%
6%
48%
6%
16%
14%
5%
59%
15%
21%
20%
7%
38%
11%
28%
19%
5%
38%
8%
25%
15%
7%
47%
4%
14%
12%
5%
66%
2%
7%
10%
3%
79%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
15%
23%
14%
6%
42%
16%
23%
14%
6%
41%
14%
23%
14%
6%
43%
40%
29%
8%
5%
18%
20%
33%
16%
5%
26%
13%
25%
17%
9%
37%
5%
20%
13%
7%
55%
2%
10%
14%
3%
71%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
4%
8%
7%
3%
79%
6%
12%
9%
3%
70%
2%
4%
4%
2%
88%
12%
15%
13%
5%
56%
5%
15%
9%
3%
68%
2%
7%
7%
3%
81%
2%
3%
5%
2%
89%
<1%
<1%
2%
<1%
97%
discussion buzz
demographic breakdown
(alphabetical order)
17
London 2012 opening
75
Jimmy Savile scandal
72
Phone hacking
66
2014 FIFA Brazil
62
EURO 2012
61
Skyfall movie
60
HMV administration
58
Murray loss Wimbledon 57
Final Harry Potter
55
2014 Glasgow Games
54
Stars at Jubilee concert 54
Olympic torch relay
54
Steve Jobs dies
52
eBay hack
52
The Voice
51
Britain’s Got Talent
50
Alex Ferguson retires
48
Michael Jackson’s doctor 48
London 2012 tickets
47
Blockbuster admin’n
47
BlackBerry outage
46
The Hobbit movie
46
David Moyes sacked
45
Felix Baumgartner dive 45
Brits 2012
44
Jimmy Carr tax
43
PS3 accounts hacked
43
3D TV sets
42
Fifty Shades of Grey
41
Govt email spying
41
Dawn Planet Apes movie 40
Iron Man 3 movie
40
Dr Who 50th Anniversary 39
Peter Capaldi Dr. Who
39
Prince Harry naked
39
Dark Knight Rises movie 39
Oscars 2012
39
iPad 2
39
The Inbetweeners 2
38
iPhone 5
38
Freeview HD
38
Man of Steel movie
37
Star Trek Into Darkness 37
Goal-line technology
37
Murdoch questions
37
Wiggins wins BBC Sport 37
#nomakeupselfie
36
New series of Dr Who
36
Baftas 2012
36
The Inbetweeners Movie 36
Sherlock S03 on BBC1
35
Amazing Spider-Man
35
Men In Black 3 movie
35
Facebook new design
35
12 Yrs a Slave best film 34
Despicable Me 2
34
Prometheus movie
34
The New iPad
34
Facebook “Timeline”
34
iPad
34
Les Misérables movie
34
Murray Sports Person’y 33
Matt Smith last Dr Who 33
Grand Theft Auto V game 33
iPhone 5S/5C
33
Fast & Furious 6 movie 33
Oscars 2013
33
Life of Pi movie
33
X-Men:DoFP movie
32
BBC Three dropped
32
Justin Bieber arrested
32
Lincoln movie
32
Leveson Report
32
Facebook shares
32
Titanic 3D movie
32
Twitter super-injunctions 32
Charlie Sheen in news
32
X Factor win
32
The Hobbit 2 movie
31
Brits 2013
31
4G Live
31
Bourne Legacy movie
31
Game chain bust
31
Amazon Kindle Touch
31
iPhone 4S
31
Nintendo 3DS
31
Golden Globes 2012
31
Godzilla movie
31
Amazing Spiderman 2
30
The Great Gatsby movie 30
Windows 8 launched
30
Comic Relief 2013
30
Star Wars/Disney deal
30
DAB Radio
30
The Wolf of Wall Street 29
England lose Ashes 0-5 29
Mrs Brown’s Boys ratings 29
PlayStation 4 launched 29
Pornography filters
29
The Wolverine movie
29
World War Z movie
29
Samsung fined
29
Call of Duty: MW3 game 29
Xbox One launched
28
Entwistle resigns
28
iPad Mini
28
iPhone secretly tracking 28
The Expendables 3
27
Xbox One announced
27
Murdoch not a fit person 27
Sites go offline for SOPA 27
IE9 launched
27
Murdoch’s BSkyB bid
27
Noah movie
26
TV Licence non payment 26
Sony PS4 announced
26
Twilight: Part 2 movie
26
Ice Age 4 movie
26
Internet ‘trolls’ identified 26
Hunger Games movie
26
The Sun on Sunday
26
Big Brother re-launched 26
Microsoft buy Skype
26
Louis Smith wins SCD
26
Driverless cars
25
Guardians of the Galaxy 25
Game of Thrones series 4 25
Abbey Clancy Strictly win 25
X-Factor Sam Bailey #1 25
The World’s End movie 25
Xbox One price £429
25
PlayStation 4 price £349 25
Kindle eBook
25
Maleficent movie
25
Robocop (2014 remake) 24
12 Years a Slave movie 24
The Hobbit preview
24
Oblivion film
24
Avengers Assemble
24
Netflix in UK
24
Hunger Games: CF movie 24
Children in Need concert 24
Spotify
24
Windows 7 Mobile
24
Android-based tablets
24
Xbox Kinect
24
iPhone4 reception issue 24
iPhone 4
24
BBC mumble complaints 23
Captain America 2
23
Frozen movie
23
Wreck-It Ralph movie
23
Kindle Fire UK
23
The Sweeney movie
23
Apple iPad Air
23
Rock of Ages movie
23
Firefox 4 launched
23
Smart TV
23
Hercules movie
22
Bad Neighbours movie 22
Facebook buy WhatsApp 22
Samsung Gal S4 unveil
22
The Croods movie
22
CoD: Black Ops 2 game 22
iPlayer downloads
22
Expendables ll movie
22
Samsung Galaxy Note
22
Steve Jobs resigns
22
Sky 3D Channel
22
Call of Duty: Black Ops 22
Muppets Most Wanted 21
Homeland series 3
21
FIFA 14 game
21
Star Wars: Ep VII date
21
Call of Duty: Ghosts
21
Tesco launch Hudl tablet 21
Psy ‘Gentleman’ single 21
Need for Speed movie
20
JK Rowling author reveal 20
Evil Dead 2013 movie
20
Zero Dark Thirty movie 20
FIFA 13 game
20
Facebook plan to float 20
Windows 8.1 launched 20
PS Vita
20
Amazon Kindle Fire
20
Star Wars films on BD
20
Hillsborough song
20
Jack Reacher movie
20
Secret Life of W. Mitty 19
Anchorman 2 movie
19
BBC One +1 channel
19
Microsoft U-turn
19
Olympus Has Fallen
19
Bowie The Next Day
19
McAlpine sues
19
Assassin’s Creed III game 19
UK’s first 4G network
19
Samsung Galaxy S3
19
Warner Bros. Studio Tour 19
FIFA 12 video game
19
Nintendo unveil ‘Wii U’ 19
BlackBerry PlayBook
19
BT Vision
19
BBC Two celebrate 50 yrs 18
Samsung Galaxy S5
18
Harry Potter screenplay 18
Windows 8 update
18
Nintendo Wii U launch 18
Windows 8 pre-launch 18
Chris Moyles leaves
18
Google+
18
“Quick Tap”
18
Samsung Galaxy Tab
18
Google Chromebooks
18
Sony Ericsson Xperia Play 18
Nokia/MS partnership
18
Rush movie
17
Samsung smartwatch
17
BBC TV Centre closes
17
Resident Evil:Retribution 17
Nexus 7 tablet
17
Stone Roses tour
17
MS Surface preview
17
Google privacy policy
17
Battlefield 3 game
17
Apple iCloud
17
LA Noire game
17
Portal 2 game
17
Google Cloud music
17
Nokia E7 smartphone
17
Google Chrome OS
17
Sams. Gal. Tab S tablets 16
Streaming/Off. Charts
16
American Hustle movie 16
Samsung Galaxy Note 3 16
Microsoft buy Nokia
16
BBM app on iOS/Android 16
BlackBerry 10 revealed 16
HTC One X launched
16
Windows 8 preview
16
Megaupload taken down 16
Samsung #1 smartphone 16
Apple Siri software
16
Crysis 2 game
16
The Times paywall
16
Carphone/Dixon merge 16
2014 FIFA WC game
15
Assassin’s Creed IV game 15
Samsung Curve
15
Apple iOS7
15
E3 gaming conference
15
Tomb Raider game
15
One Direction #1
15
Sam Gal Note 8 unveil
15
JJ Abrams Star Wars
15
Muse Olympic song
15
Nintendo ‘3DS XL’
15
MacBooks revamped
15
Google Drive
15
Asteroid mining
15
PS Vita unveiled
15
Amazon Cloud Player
15
BBC News site redesign 15
3D Blu-ray players
15
Django Unchained movie 15
Dallas Buyers Club movie 14
Gran Turismo 6
14
Next generation iPlayer 14
Halo 4 game
14
Robbie Williams #1
14
Surface launch
14
Resident Evil 6 game
14
“ACTA” rejection
14
Google TV UK
14
London 2012 game
14
Battlefield 4 game
14
Wii U console revealed 14
Facebook buy Instagram 14
Batman: Arkham City
14
Fable III game
14
Blinkbox launched
14
Facebook Home
14
Vevo launched
14
Halo: Reach game
14
Apple iCloud Drive
13
Watch Dogs game
13
Amazon Prime rebrand 13
Samsung Smart Home
13
Gravity movie
13
SimCity game
13
Yahoo! buys Summly app 13
Cloud Atlas movie
13
Facebook email
13
Rise of the Guardians
13
Hitman: Absolution
13
Need for Speed game
13
Nexus 5 smartphone
13
Nexus 10
13
Batman: Arkham Origins 13
MS Outlook relaunch
13
PEGI Ratings
13
YouView launch
13
Nokia Lumia launched
13
Kinect: Star Wars game 13
Mass Effect 3 game
13
Kinect for PCs launch
13
PM backs UK film wins 13
Resident Evil 6 trailer
13
Apple-Samsung battle
13
Windows 8 unveiled
13
HP TouchPad
13
Skype on Facebook
13
Motorola Xoom
13
Homefront game
13
UK Radioplayer
13
Warner films on FBook 13
Sony Move
13
Bing
13
‘Viva Forever' musical
13
O2 Be More Dog
13
Xbox-No Kinect
13
TLoU: Remastered
12
Apple buys Beats
12
Mario Kart 8
12
LEGO: Hobbit game
12
HTC One M8
12
MS Office on iPad
12
BBCOlympic commentary 12
PES 2014 game
12
Xperia Z1 goes on sale
12
Daft Punk album
12
YouTube paid sub.
BioShock Infinite game
Far Cry 3 game
Live Messenger closure
BBC iPlayer Radio
PS3 Slimmed
HTC Windows
Google search ranking
HTC beat Apple
Lego Marvel game
Football Manager ’14
O2 mobile wallet
Google Play
Google Music in USA
Sony recall 1.6m TVs
Gears of War 3 game
“.xxx” sex domain
‘The Daily’ on iPad
Xbox One price cut
Beyoncé album
Dead Rising 3 game
Forza 5 game
Nintendo 2DS
Nokia Lumia 925 slim
Star Trek game
Defiance series/game
Daft Punk #1
Trance movie
HTC One unveiled
BT buys ESPN channels
Stones GRRR! album
Football Manager ’13
Nexus 4
Lumia 920
Piracy Hotspots
Microsoft SmartGlass
Facebook app store
Dig Economy Act delay
BT told block pirate sites
3D Wimbledon on BBC
HTC Flyer tablet
Apple TV
Fallout: New Vegas game
Digital display screens
Amazon 3D Fire Phone
BBC Music Awards
Wolfenstein game
Sky on PS4
EA Sports UFC game
Titanfall video game
Samsung smartwatches
Elise Christie bullied
LOVEFiLM series, Copper
KitKat Android
Saint Row IV game
Yahoo! buy Tumblr
LOVEFiLM pilots
Crysis 3 game
New Super Mario game
Ultra HD/4K TV sets
Optimus 4X HD
Darksiders ll game
Sleeping Dogs game
Guild Wars 2 game
Apple Mountain Lion
Madonna booed
Microsoft buy Yammer
Microsoft Xbox Music
Diablo 3 game
MDNA album
SKY News Twitter use
YouTube movie rentals
HP to focus on software
HTC/Apple dispute
Google One Pass
Qriocity
Google TV
Nokia Lumia 1520/1320
Microsoft cuts jobs
Secret Cinema 'BttF'
Surface Pro 3 launch
Windows phone 8.1
Amazon Fire TV
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
9
9
9
9
9
Amazon smartphone
9
Facebook buys Oculus 9
Nokia Android phones 9
PS Vita Slim released
9
YouTube Awards
9
The Last of Us game
9
Marvel Heroes game
9
Peter Kay sitcom iPlayer 9
Chromebook Pixel unveil 9
Girls Aloud Ten album
9
Flame virus
9
Project Glass
9
Nokia tablet, Lumia 2520 9
Max Payne 3 game
9
Roaming costs capped 9
BBC TV download service 9
EMI sold to Universal
9
60s/70s Absolute Radio 9
Google buy Motorola
9
Sonic the H-hog 20 years 9
"Newport" Jay-Z spoof 9
Steam (gaming service) 9
EA Access
8
Kinect SportsRivals game 8
Dark Souls 2
8
Infamous: Second Son 8
Inside Lleywn Davis
8
Snapchat hack
8
Killzone: Shadow Fall
8
Runner Runner movie
8
Steve Ballmer to retire 8
Rayman Legends game 8
Now TV streaming box 8
Nokia Lumia 1020
8
BBC launch 5 HD ch’s
8
Google paid music serv. 8
Reddit Boston apology 8
Twitter #Music launch 8
Gears of War:Judgement 8
Sky buys O2 business
8
Sony unveils Xperia Z
8
Xbox Music
8
Madden NFL 13 game
8
Official Charts streams 8
Nokia 808 revealed
8
Virgin Media Tube wi-fi 8
Rage game
8
HTC service questioned 8
Deus Ex: HR game
8
YouView
8
Samsung Galaxy
8
Digital sales over £1b
8
Sams. Z/Tizen phone
8
Sniper Elite 3 game
8
Metal Gear Solid V
7
Sony Xperia Z2
7
Google sells Motorola
7
Wuaki.tv launches in UK 7
NBA 2K14 game
7
Total War: Rome II game 7
HP Slate 7
7
DmC video game
7
NI wins football rights
7
PS A-S B Royale game
7
Dishonored game
7
Ubisoft patch
7
Ouya console unveiled 7
Sony touchless display 7
Myspace sold for £35M 7
Net neutrality
7
Murdered: Soul Suspect 6
EE Kestrel 4G
6
#WatchOnSky
6
Facebook ‘Paper’ app
6
Halo: Spartan Assault
6
Sky offers free tablet
6
Jolla smartphone
6
Disney Infinity game
6
nVidia launch ‘Shield’
6
Grid 2 video game
6
Nokia Music+
6
Nintendo Land game
6
HP Music
6
Led Zeppelin DVD
6
NBA 2K13 game
6
Tweet Store
6
BlackBerry music service 6
FA Cup on Facebook
6
World of Warcraft free 6
Dell Streak
6
Canon irista cloudstorage 6
Lords of Shadow 2 game 5
ITV to launch ITV encore 5
The Wolf Among Us
5
Lilyhammer S2 on Netflix 5
Blu-ray disc successor
5
Google Chromecast
5
Company of Heroes 2
5
Intel Haswell processors 5
Huawei Ascend P6
5
Remember Me game
5
Dell takeover bids
5
FB Graph Search
5
Sightseers
5
Google Buzz
5
Nvidia device unveil
5
Civilization Rev 2
4
Oddworld: N'n'T game 4
HP reveal VoiceTab
4
The Sun/O2 4G deals
4
Asda remove Wii U
4
O2 Tu Go app
4
Twitter launches Vine
4
Snapchat mobile app
4
Yahoo! put up for sale 4
UK HuffPo launched
4
Virgin Gaming
4
Mflow
4
Painkiller: H&D game
4
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
discussion
buzz
all time list
18
metric 3 of 3
excitement buzz
19
excitement buzz
among those at least somewhat familiar with each
very excited
somewhat excited
not at all excited
couldn't care less
The Inbetweeners 2 movie (1,083)
27%
24%
16%
The Last of Us: Remastered game (371)
22%
35%
28%
15%
Dawn of the Planet of the Apes (1,199)
22%
34%
28%
17%
Guardians of the Galaxy movie (815)
20%
29%
16%
Oddworld: New 'n' Tasty video game (183)
18%
2014 Glasgow Games (1,558)
16%
The Expendables 3 movie (852)
15%
Hercules movie (841) 12%
35%
34%
35%
34%
31%
UK driverless cars on public roads (789) 11%
30%
Secret Cinema 'Back to the Future' (432) 12%
28%
Civilization Revolution 2 mobile game (213)
© Harris Interactive
34%
13%
EA Access subscription for Xbox One (338) 11%
24%
22%
29%
19%
30%
19%
34%
18%
38%
43%
36%
39%
37%
20%
Among those aware,
The Inbetweeners
sequel and the BAFTAwinning game The Last
of Us (remastered for
PlayStation 4) top the
excitement poll in this
edition
See overleaf for the same
results re-based to the GB
population as a whole.
16%
24%
24%
30%
base shown in parentheses
20
excitement buzz
among all respondents, including unfamiliar
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
2014 Glasgow Games
12%
28%
Dawn of the Planet of the Apes
14%
22%
The Inbetweeners 2 movie
16%
20%
Guardians of the Galaxy movie 9% 15%
The Expendables 3 movie 7% 16%
20%
36%
14% 9%
12% 7%
17%
15%
11%
42%
57%
8%
54%
9%
55%
17% 6%
61%
The Last of Us: Remastered game 5%7% 6%3%
79%
Secret Cinema 'Back to the Future' 3%6% 8% 5%
79%
4%7% 6%
EA Access subscription for Xbox One 2%
© Harris Interactive
18%
16%
Hercules movie 5% 14%
UK driverless cars on public roads 4% 12%
24%
81%
3%
3%
2%
Oddworld: New 'n' Tasty video game 2%
91%
3%
4%
3%
Civilization Revolution 2 mobile game 1%
89%
When the general
population is taken into
account, the Glasgow
Games tops the list for
excitement, ranked 7th
in our all-time list
Dawn of the Planet of the Apes
and The Inbetweeners 2 also
generate a great deal of
excitement in this edition,
indeed both make it in our top
15 all-time excitement list.
As yet there is little excitement
for driverless cars on our roads!
It’s something we’ll test again
when it becomes a reality.
base: all GB 16-64 (1,909)
21
Hercules movie GuardiansGalaxy
© Harris Interactive
12%
30%
24%
17%
18%
13%
26%
24%
14%
23%
13%
24%
22%
16%
26%
14%
26%
20%
17%
23%
11%
31%
26%
13%
19%
12%
30%
24%
19%
17%
13%
28%
29%
13%
17%
Very excited
1%
Somewhat excited 3%
Not at all excited
4%
Couldn’t care less 3%
Unfamiliar
89%
2%
4%
5%
4%
85%
1%
1%
3%
1%
94%
3%
2%
7%
4%
84%
2%
5%
7%
4%
82%
1%
3%
5%
2%
88%
<1%
1%
1%
2%
95%
<1%
1%
1%
1%
97%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
14%
22%
18%
11%
36%
17%
23%
17%
10%
33%
11%
20%
19%
12%
39%
27%
26%
15%
13%
20%
22%
25%
16%
13%
25%
12%
24%
20%
13%
32%
9%
21%
20%
9%
42%
5%
13%
16%
6%
60%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
4%
12%
17%
6%
61%
6%
16%
18%
8%
53%
3%
8%
15%
5%
69%
6%
11%
14%
5%
64%
5%
13%
13%
6%
64%
4%
11%
17%
6%
63%
4%
13%
20%
6%
58%
2%
11%
21%
9%
58%
2%
4%
7%
6%
81%
4%
6%
9%
7%
74%
<1%
2%
5%
5%
88%
5%
6%
15%
11%
64%
4%
8%
9%
8%
72%
1%
5%
8%
4%
81%
1%
2%
3%
5%
90%
1%
1%
2%
2%
96%
Very excited
9%
Somewhat excited 15%
Not at all excited
12%
Couldn’t care less 7%
Unfamiliar
57%
10%
17%
14%
8%
51%
7%
12%
11%
6%
64%
18%
17%
15%
10%
41%
12%
21%
14%
8%
44%
9%
14%
15%
8%
53%
4%
14%
9%
7%
66%
1%
8%
8%
2%
81%
Very excited
5%
Somewhat excited 14%
Not at all excited
17%
Couldn’t care less 9%
Unfamiliar
55%
6%
17%
17%
8%
51%
5%
11%
16%
9%
59%
8%
19%
23%
11%
38%
9%
19%
17%
13%
41%
5%
15%
18%
8%
55%
3%
11%
15%
8%
63%
2%
7%
12%
4%
77%
1,909 874 1,035 254
388
449
427
391
Oddworld:NnT
12%
28%
24%
15%
20%
base size
Very excited
2%
Somewhat excited 3%
Not at all excited
3%
Couldn’t care less 2%
Unfamiliar
91%
3%
5%
3%
3%
86%
1%
1%
2%
1%
96%
5%
5%
4%
3%
83%
4%
7%
6%
2%
82%
<1%
3%
3%
2%
92%
<1%
1%
1%
1%
97%
<1%
1%
0%
1%
99%
Secret Cinema
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Total Male Fem 16-24 25-34 35-44 45-54 55-64
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
3%
6%
8%
5%
79%
3%
8%
9%
6%
75%
2%
4%
7%
5%
83%
5%
8%
10%
5%
73%
5%
10%
10%
5%
70%
2%
8%
9%
7%
75%
1%
3%
6%
6%
84%
1%
1%
3%
3%
92%
7%
16%
16%
8%
54%
9%
19%
16%
9%
48%
5%
12%
15%
8%
59%
12%
25%
16%
9%
38%
10%
19%
19%
15%
38%
8%
18%
19%
8%
47%
4%
11%
14%
6%
66%
2%
6%
10%
4%
79%
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
16%
20%
14%
9%
42%
18%
20%
13%
9%
41%
13%
20%
15%
10%
43%
42%
26%
9%
5%
18%
22%
27%
14%
11%
26%
12%
23%
16%
12%
37%
6%
13%
16%
10%
55%
2%
9%
13%
6%
71%
Very excited
5%
Somewhat excited 7%
Not at all excited
6%
Couldn’t care less 3%
Unfamiliar
79%
7%
11%
8%
4%
70%
2%
4%
4%
3%
88%
14%
15%
12%
4%
56%
8%
11%
9%
4%
68%
2%
8%
5%
4%
81%
1%
3%
4%
3%
89%
<1%
1%
1%
1%
97%
TLoURemastered Inbetweeners 2 Expendables 3
EA Access
Driverless cars DawnPlanetApes CivilizationRev2 GlasgowGames
base size
Total Male Fem 16-24 25-34 35-44 45-54 55-64
1,909 874 1,035 254 388 449 427 391
excitement buzz
demographic breakdown
(alphabetical order)
22
London 2012 opening
Skyfall movie
EURO 2012
2014 FIFA Brazil
Final Harry Potter
The Hobbit movie
2014 Glasgow Games
Iron Man 3 movie
Olympic torch relay
Stars at Jubilee concert
Dawn Planet Apes movie
New series of Dr Who
Dark Knight Rises movie
The Voice UK launched
The Inbetweeners 2
Dr Who 50th Anniversary
Men In Black 3 movie
X-Men:DoFP movie
Sherlock S03 on BBC1
Star Trek Into Darkness
Goal-line technology
Murray loses Wimbledon
Felix Baumgartner dive
Britain’s Got Talent
The Hobbit 2 movie
Despicable Me 2
Comic Relief 2013
Man of Steel
Amazing Spider-Man
Brits 2012
Freeview HD
Bourne Legacy movie
Prometheus movie
Oscars 2012
The Inbetweeners Movie
3D TV sets
iPad 2
Wiggins wins BBC Sport
The Wolverine movie
Baftas 2012
Les Misérables movie
Godzilla movie
Matt Smith last Dr Who
Mrs Brown’s Boys ratings
Fast & Furious 6 movie
Amazing Spiderman 2
Murray Sports Person’y
Peter Capaldi Dr. Who
Life of Pi movie
12 Yrs a Slave best film
The Wolf of Wall Street
iPhone 5
Ice Age 4 movie
The New iPad
World War Z movie
The Great Gatsby movie
Lincoln movie
Avengers Assemble
DAB Radio
iPad
Guardians of the Galaxy
The Expendables 3
Captain America 2
12 Years a Slave movie
PlayStation 4 launched
The World’s End movie
The Hobbit preview
Amazon Kindle Touch
Firefox 4 launched
Hunger Games: CF movie
Maleficent movie
Game of Thrones series 4
Robocop (2014 remake)
Grand Theft Auto V game
Oscars 2013
Sony PS4 announced
Star Wars/Disney deal
Netflix in UK
Sites go offline for SOPA
Children in Need concert
London 2012 tickets
Nintendo 3DS
IE9 launched
65
48
47
43
41
41
40
39
39
37
36
36
36
36
35
35
35
34
34
33
33
33
32
32
31
31
31
30
30
30
30
29
29
29
29
29
29
29
28
28
28
27
27
27
27
26
26
26
26
25
25
25
25
25
24
24
24
24
24
24
23
23
23
23
23
23
23
23
23
23
23
22
22
22
22
22
22
22
22
22
22
22
22
Smart TV
22
Golden Globes 2012
22
Xbox Kinect
22
Bad Neighbours movie 21
Noah Movie
21
Frozen Movie
21
Xbox One launched
21
iPhone 5S/5C
21
Alex Ferguson retires
21
Xbox One announced
21
Oblivion film
21
Windows 8 launched
21
4G UK
21
Expendables II movie
21
Call of Duty: MW3 game 21
iPhone 4S
21
Star Wars: Ep VII date
21
Android-based tablets
21
David Moyes sacked
20
#nomakeupselfie
20
Homeland series 3
20
BBC One +1 channel
20
Samsung Galaxy S4unveil 20
Brits 2013
20
Wreck-It Ralph movie
20
Fifty Shades of Grey
20
Hunger Games movie
20
Spotify
20
Windows 7 Mobile
20
Sky 3D Channel
20
CoD: Black Ops game
20
iPhone 4
20
Hercules movie
19
Anchorman 2 movie
19
Olympus Has Fallen
19
The Croods movie
19
Twilight: Part 2 movie
19
iPad Mini
19
iPlayer downloads
19
The Sweeney movie
19
Kindle Fire UK
19
Samsung Galaxy Note
19
UK’s first 4G network
19
Rock of Ages movie
19
Titanic 3D movie
19
PS Vita
19
Apple iPad Air
19
Murdoch questions
19
Amazon Kindle Fire
19
Microsoft buy Skype
19
Kindle eBook
19
Louis Smith wins SCD
19
Muppets Most Wanted 18
PlayStation 4 price £349 18
Internet ‘trolls’ identified 18
CoD: Black Ops 2 game 18
Jimmy Carr tax
18
Nexus 7 tablet
18
Samsung Galaxy S3
18
Murdoch not a fit person 18
Google Chromebooks
18
James Arthur X Factor
18
Sams. Gal. Tab S tablets 17
BBC Two celebrate 50 yrs 17
Need for Speed movie
17
Harry Potter screenplay 17
Pornography filters
17
Evil Dead 2013 movie
17
Warner Bros. Studio Tour 17
Windows 8 preview
17
Star Wars films on BD
17
Google Cloud music
17
Nokia E7 smartphone
17
Call of Duty: Ghosts game 17
Sony Ericsson Xperia Play 17
3D Blu-ray players
17
Hillsborough song
17
Jack Reacher movie
17
Driverless cars
16
Samsung Galaxy S5
16
Abbey Clancy Strictly win 16
X-Factor Sam Bailey #1 16
Secret Life of W. Mitty
16
Assassin’s Creed IV game
FIFA 14 game
Rush movie
JJ Abrams Star Wars
Leveson Report
FIFA 13 game
Windows 8 pre-launch
Stone Roses tour
MS Surface preview
Asteroid mining
Facebook “Timeline”
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
Samsung Galaxy Tab
LA Noire game
Portal 2 game
American Hustle movie
Samsung Galaxy Note 3
Bowie The Next Day
Zero Dark Thirty movie
Nintendo Wii U launch
Assassin’s Creed III game
Res Evil:Retribution
Samsung fined
“ACTA” rejection
Google TV UK
Muse Olympic song
Wii U console revealed
HTC One launched
Battlefield 3 video game
Apple iCloud
Blinkbox launched
Nokia/MS partnership
Watch Dogs game
TV Licence non payment
Samsung Smart Home
Next generation iPlayer
E3 gaming conference
Windows 8 update
Robbie Williams #1
Nintendo ‘3DS XL’
MacBooks revamped
Windows 8.1 launched
Kinect: Star Wars game
Resident Evil 6 trailer
Kinect for PCs launch
Facebook new design
Big Brother re-launched
Fable III game
PS Vita unveiled
“Quick Tap”
Vevo launched
Amazon Cloud Player
Django Unchained movie
Mario Kart 8
2014 FIFA WC game
England lose Ashes 0-5
Gran Turismo 6 game
Samsung smartwatch
Gravity movie
Apple iOS7
BBC TV Centre closes
Sam Gal Note 8 unveil
Tomb Raider game
Rise of the Guardians
Need for Speed game
Surface launch
BBC iPlayer Radio
HTC beat Apple
London 2012 game
YouView launch
Google Drive
Battlefield 4 game
Game chain bust
The Sun on Sunday
Facebook plan to float
Megaupload taken down
Batman: Arkham City
Apple Siri software
Windows 8 unveiled
Google+
Crysis 2 game
Halo: Reach game
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
BT Vision
13
Lego Marvel game
13
Apple iCloud Drive
13
TLoU: Remastered
12
Streaming/Off. Charts
12
MS Office for iPad
12
BBC Three dropped
12
Dallas Buyers Club movie 12
Samsung Curve
12
Tesco launch Hudl tablet 12
JK Rowling Author reveal 12
Xbox One price £429
12
Psy ‘Gentleman’ single 12
BlackBerry 10 revealed 12
Halo 4 game
12
Hitman: Absolution game 12
Resident Evil 6 game
12
Optimus 4X HD
12
Prince Harry naked
12
MS Outlook relaunch
12
Microsoft SmartGlass
12
Nokia Lumia launched
12
Batman: Arkham Origins 12
Facebook shares
12
O2 mobile wallet
12
Mass Effect 3 game
12
PM backs UK film wins
12
FIFA 12 game
12
HP TouchPad
12
Motorola Xoom
12
UK Radioplayer
12
Charlie Sheen in news
12
Homefront game
12
BBM app in iOS/Android 12
Nexus 5 smartphone
12
Google Chrome OS
12
Xbox-No Kinect
11
LEGO: Hobbit games
11
HTC One M8
11
Dead Rising 3 game
11
Forza 5 game
11
Football Manager ‘14
11
Xperia Z1 goes on sale
11
Microsoft U-turn
11
Daft Punk album
11
BioShock Infinite game 11
SimCity game
11
Far Cry 3 game
11
Nexus 4
11
HTC One unveiled
11
Cloud Atlas movie
11
Nexus 10
11
Sleeping Dogs game
11
Apple Mountain Lion
11
Chris Moyles leaves
11
Max Payne 3 game
11
HTC Flyer tablet
11
Warner films on FB
11
‘The Daily’ on iPad
11
Apple TV
11
Fallout: New Vegas game 11
Digital display screens
11
BBC Music Awards
11
Amazon 3D Fire Phone 11
Wolfenstein game
10
O2 Be More Dog
10
Titanfall video game
10
Facebook buy WhatsApp 10
PES 2014 game
10
Microsoft buy Nokia
10
BBC launch 5 HD ch’s
10
Facebook Home
10
Star Trek game
10
Trance movie
10
New Super Mario game 10
Stones GRRR! Album
10
Lumia 920
10
HTC Windows
10
PS3 Slimmed
10
Google piracy searchrank 10
Darksiders ll game
10
Guild Wars 2 game
10
Microsoft buy Yammer 10
Microsoft Xbox Music
Digital EconomyAct delay
Facebook app store
Project Glass unveiled
Roaming costs capped
Nokia 808 revealed
BBC TV download service
60s/70s Absolute Radio
Google Music in USA
YouTube movie rentals
Gears of War 3 game
Sony Move
Google TV
BBC News site redesign
Secret Cinema 'BttF'
Sams. Z/Tizen phone
EA Sports UFC game
Surface Pro 3 launch
Amazon Prime rebrand
Samsung smartwatches
Justin Bieber arrested
PS Vita Slim released
Beyoncé album
Killzone: Shadow Fall
YouTube Awards
KitKat Android
Nintendo 2DS
The Last of Us game
Defiance series/game
LOVEFiLM pilots
Gears of War:Judgement
Peter Kay sitcom iPlayer
One Direction #1
Crysis 3 game
Nokia Lumia 1520/1320
Entwistle resigns
Football Manager ‘13
Ultra HD/4K TV sets
Madden NFL 13 game
Diablo 3 game
Flame virus
Official Charts streams
MDNA album
Facebook buy Instagram
Virgin Media Tube wi-fi
Google Play
Rage game
3D Wimbledon on BBC
Skype on Facebook
Sonic the H-hog 20 years
“.xxx” sex domain
Qriocity
Google One Pass
Steam (gaming service)
Samsung Galaxy
Carphone/Dixon merge
Sky on PS4
Sniper Elite 3 game
Windows phone 8.1
Amazon Fire TV
Amazon smartphone
Infamous: Second Son
Dark Souls 2
Xbox One price cut
Nokia Android phones
Sony Xperia Z2
LOVEFiLM series, Copper
Runner Runner movie
Saints Row IV game
Rayman Legends
Nokia tablet, Lumia 2520
Nokia Lumia 925 slim
Chromebook Pixel unveil
BT buys ESPN channels
Sony unveils Xperia Z
Daft Punk #1
Facebook email
Live Messenger closure
Madonna booed
Ouya console unveiled
Sony touchless display
YouView
"Newport" Jay-Z spoof
10
10
10
10
10
10
10
10
10
10
10
10
10
10
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
‘Viva Forever' musical
8
Apple buys Beats
8
EE Kestrel 4G
7
Kinect SportsRivals game 7
Metal Gear Solid V
7
Inside Lleywn Davis
7
Sky offers free tablet
7
NBA 2K14 game
7
Wuaki.tv launches in UK 7
Total War: Rome II game 7
Nokia Lumia 1020
7
Now TV streaming box 7
Blu-ray disc successor
7
Marvel Heroes game
7
Yahoo! buys Tumblr
7
Google paid music serv. 7
Yahoo! buys Summly app 7
DmC game
7
NI wins football rights
7
Girls Aloud Ten album
7
Nintendo Land game
7
PS A-S B Royale game
7
Dishonored game
7
Led Zeppelin DVD
7
Piracy Hotspots
7
BT told block pirate sites 7
Deus Ex: HR game
7
HP to focus on software 7
Bing
7
EA Access
6
Murdered: Soul Suspect 6
#WatchOnSky
6
Facebook buys Oculus
6
Google sells Motorola
6
Facebook ‘Paper’ app
6
Halo: Spartan Assault
6
Jolla smartphone
6
Steve Ballmer to retire 6
Grid 2 video game
6
YouTube paid sub.
6
HP Slate 7
6
Twitter #Music launch
6
Sky buys O2 business
6
HP Music
6
Xbox Music
6
BlackBerry music service 6
FA Cup on Facebook
6
Google buy Motorola
6
Dell Streak
6
unveil
Nvidia game device
6
Oddworld: N'n'T game 5
Canon irista cloudstorage 5
The Wolf Among Us
5
Snapchat hack
5
Disney Infinity game
5
Google Chromecast
5
Intel ‘Haswell’ processors 5
Remember Me game
5
Huawei Ascend P6
5
nVidia launch ‘Shield’
5
Dell takeover bids
5
O2 Tu Go app
5
Facebook Graph search 5
Sightseers movie
5
NBA 2K13 game
5
Tweet Store
5
UK HuffPo launched
5
Google Buzz
5
Virgin Gaming
5
Digital sales over £1b
5
Civilization Rev 2
4
The Sun/O2 4G deals
4
HP reveal VoiceTab
4
Lords of Shadow 2 game 4
ITV launch ITV Encore
4
Lilyhammer S2 on Netflix 4
Company of Heroes 2
4
Nokia Music +
4
World of Warcraft free 4
Myspace sold for £35M 4
Painkiller: H&D game
4
Twitter launches Vine
3
Snapchat mobile app
3
Mflow
3
Asda remove Wii U
2
BBC mumble complaints
Elise Christie bullied
BBC Olympic comment’y
Reddit Boston apology
HMV administration
Blockbuster admin’n
McAlpine sues
Jimmy Savile scandal
Ubisoft security patch
PEGI Ratings
Gov’t email spying
Google new privacy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
Steve Jobs dies
Apple-Samsung battle
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
eBay privacy hack
Microsoft cuts jobs
please see the
Appendix for
details of the
fieldwork date to
understand full
context
this edition’s items
are highlighted
green
excitement
buzz
all time list
23
appendix
Any figure shown in these Buzz reports should really be
considered in relation to when a news story occurred
and when the fieldwork was conducted. Both these
dates are presented in the appendix that follows.
appendix
NYR = not yet released at
time of fieldwork
Title
#nomakeupselfie campaign
#WatchOnSky
.xxx sex domain
£1bn digital sales
12 Years a Slave movie
2014 FIFA Brazil
2014 FIFA World Cup game
2014 Glasgow Games
3D Blu-ray players
3D TV sets
3D Wimbledon on BBC
4G Live
60s/70s Absolute Radio
Abbey Clancy wins SCD
ACTA rejection
Amazing Spider-Man
Amazon 3D Fire Phone
Amazon Cloud Player
Amazon Fire TV
Amazon Kindle Fire
Amazon Kindle Touch
Amazon smartphone
American Hustle movie
Anchorman 2 movie
Android-based tablets
Apple buys Beats
Apple iCloud
Apple iCloud Drive
Apple iOS7
Apple iPad Air
Apple Mountain Lion
Apple Siri software
Apple TV
Apple-Samsung battle
Asda remove Wii U
Assassin’s Creed III game
Assassin’s Creed IV game
Asteroid mining
Avengers Assemble
Bad Neighbours movie
Baftas 2012
News
3/14
4/14
4/11
1/13
1/14
6/14
4/14
07/14
2010
1/10
7/11
10/12
10/11
12/13
7/12
7/12
6/14
3/11
4/14
NYR
3/12
4/14
12/13
12/13
6/10
6/14
10/11
6/14
6 /13
11/13
7/12
10/11
9/10
8/11
7/13
10/12
10/13
4/12
4/12
5/14
1947
Field
04/14
5/14
4/11
1/13
1/14
6/14
5/14
08/14
8/10
5/11
11/14
12/14
11/11
1/14
7/12
7/12
6/14
4/11
5/14
10/11
4/12
5/14
1/14
12/13
2/11
6/14
10/11
6/14
7/13
11/13
8/12
10/11
11/10
9/11
8/13
11/12
12/13
5/12
4/12
6/14
2/12
Batman: Arkham City game
Batman: Arkham Origins
Battlefield 3 game
Battlefield 4 game
BBC iPlayer Radio
BBC Jamaica Inn complaints
BBC launch 5 HD channels
BBC Music Awards
BBC News site redesign
BBC One +1 channel
BBC Three dropped
BBC TV Centre closes
BBC TV download service
BBC Two celebrates 50 yrs
BBM messenger app
Beyoncé new album
Big Brother re-launched
Bing
BioShock Infinite game
BlackBerry 10 revealed
BlackBerry music service
BlackBerry outage
BlackBerry PlayBook
Blinkbox launched
Blockbuster administration
Bourne Legacy movie
Bowie album The Next Day
Britain’s Got Talent
Brits 2012
Brits 2013
BT buys ESPN
BT told block pirate sites
BT Vision
Call of Duty: Black Ops
Call of Duty: Black Ops 2
Call of Duty: Ghosts game
Call of Duty: MW3 game
Canon irista cloud storage
Captain America 2
Carphone/Dixon merge
Catching Fire movie
Charlie Sheen in news
Children in Need concert
Chris Moyles leaves
Civilization Rev 2 iOS
Cloud Atlas
Comic Relief 2013
10/11
10/13
10/11
11/13
10/12
4/14
7/13
6/14
7/10
10/13
3/14
3/13
NYR
4/14
10/13
12/13
8/11
6/09
3/13
1/13
8/11
10/11
6/11
2008
1/13
8/12
3/13
2/12
1977
2/13
2/13
7/11
12/06
11/10
11/12
11/13
11/11
6/14
3/14
5/14
11/13
3/11
11/11
7/12
07/14
2/13
3/13
11/11
11/13
11/11
11/13
11/12
5/14
8/13
6/14
8/10
10/13
4/14
4/13
3/12
5/14
11/13
1/14
9/11
8/10
4/13
2/13
9/11
10/11
6/11
5/11
2/13
9/12
4/13
4/12
2/12
3/13
3/13
9/11
11/10
11/10
12/12
11/13
11/11
6/14
04/14
06/14
11/13
4/11
11/11
8/12
08/14
3/13
4/13
Company of Heroes
Crysis 2 game
Crysis 3 game
DAB Radio
Daft Punk #1
Daft Punk album
Dallas Buyers Club movie
Dark Knight Rises movie
Dark Souls 2 game
Darksiders ll game
David Moyes sacked
Dawn Planet Apes movie
Dead Rising 3 game
Defiance TV and game
Dell Streak
Dell takeover bids
Despicable Me 2
Deus Ex: HR game
Devil May Cry game
Diablo 3 game
Digital display screens
Digital Economy Act delay
Dishonored game
Disney ‘s Frozen movie
Disney Infinity game
Django Unchained movie
Dr Who 50th Anniversary
Driverless cars UK roads
E3 gaming conference
EA Access on Xbox One
EA Sports UFC game
eBay hack
EE Kestrel 4G
EMI sold to Universal
England lose Ashes 0-5
Entwistle resigns
EURO 2012
Evil Dead 2013 remake
Expendables ll movie
FA Cup on Facebook
Fable III game
Facebook ‘Paper’ news app
Facebook “Timeline”
Facebook app store
Facebook buy Instagram
Facebook buy Oculus
Facebook email
6/13
3/11
2/13
1999
4/13
5/13
2/14
7/12
3/14
8/12
4/14
07/14
11/13
4/13
6/10
3/13
6/13
8/11
1/13
6/12
2009
4/12
10/12
12/13
7/13
1/13
11/13
07/14
6/13
07/14
6/14
5/14
5/14
11/11
1/14
11/12
6/12
4/13
8/12
8/11
6/11
1/14
1/12
5/12
3/12
3/14
11/12
7/13
4/11
3/13
8/10
5/13
6/13
2/14
8/12
4/14
9/12
5/14
08/14
12/13
5/13
7/10
4/13
7/13
9/11
2/13
6/12
8/10
5/12
11/12
12/13
8/13
1/13
12/13
08/14
7/13
08/14
6/14
6/14
6/14
11/11
2/14
12/12
6/12
5/13
9/12
9/11
6/11
2/14
2/12
5/12
4/12
04/14
12/12
Facebook Graph search
Facebook Home s/p
Facebook new design
Facebook plan to float
Facebook shares
Fallout: New Vegas game
Far Cry 3 game
Fast & Furious 6 movie
Felix Baumgartner skydive
FIFA 12 game
FIFA 13 game
FIFA 14 game
Fifty Shades of Grey
Final Harry Potter
Firefox 4 launched
Flame virus
Football Manager ‘13 game
Football Manager ‘14 game
Forza Motorsports 5 game
Freeview HD
Game chain bust
Game of Thrones series 4
Gears of War 3 game
Girls Aloud Ten album
Goal-line technology
Godzilla movie
Golden Globes
Google buy Motorola
Google Buzz
Google Chrome OS
Google Chromebook Pixel
Google Chromebooks
Google Chromecast
Google Cloud music
Google Drive
Google Music in USA
Google new privacy policy
Google One Pass
Google paid music service
Google Play
Google search ranking
Google sells Motorola
Google TV
Google TV UK
Google+
Government email spying
GoW: Judgement game
1/13
4/13
9/11
2/12
5/12
10/10
11/12
5/13
10/12
9/11
9/12
9/13
6/11
7/11
3/11
6/12
11/12
10/13
11/13
2012
3/12
4/14
9/11
11/12
7/12
5/14
1944
8/11
2/10
NYR
2/13
5/11
7/13
5/11
4/12
11/11
3/12
2/11
5/13
3/12
8/12
1/14
10/10
6/12
6/11
4/12
3/13
2/13
5/13
10/11
2/12
5/12
11/10
12/12
6/13
11/12
10/11
10/12
10/13
8/12
7/11
5/11
6/12
12/12
11/13
12/13
7/10
4/12
5/14
9/11
12/12
7/12
6/14
2/11
9/11
8/10
7/10
3/13
5/11
8/13
5/11
5/12
11/11
3/12
4/11
6/13
3/12
9/12
2/14
11/10
7/12
7/11
4/12
4/13
25
appendix
NYR = not yet released at
time of fieldwork
Title
Gran Turismo 6 game
Gravity movie
Grid 2 video game
Guardians of the Galaxy
Guild Wars 2 game
Halo 4 game
Halo: Reach game
Halo: Spartan Assault game
Hercules movie
Hillsborough song
Hitman: Absolution game
HMV administration
Homefront game
Homeland series 3
HP Music
HP Slate 7 launched
HP to focus on software
HP TouchPad
HTC beat Apple
HTC Flyer tablet
HTC One (M8)
HTC One flagship phone
HTC One launched
HTC service questioned
HTC Windows
HTC/Apple dispute
Huawei Ascend P6
Hunger Games movie
Ice Age 4 movie
IE9 launched
Infamous: Second Son game
Inside Llewyn Davis movie
Intel ‘Haswell’ processors
iPad
iPad 2
iPad Mini
iPhone 4
iPhone 4 reception issue
iPhone 4S
iPhone 5
iPhone secretly tracking
News
12/13
NYR
5/13
07/14
8/12
11/12
9/10
12/13
07/14
12/12
11/12
1/13
3/11
9/13
11/12
4 /13
8/11
7/11
6/12
6/11
3/14
2/13
4/12
10/11
9/12
5/11
06/13
3/12
7/12
3/11
3/14
1/14
6/13
6/10
3/11
11/12
6/10
6/10
NYR
9/12
4/11
Field
12/13
10/13
6/13
08/14
9/12
12/12
11/10
2/14
08/14
1/13
12/12
2/13
4/11
10/13
12/12
5/13
9/11
7/11
7/12
6/11
4/14
3/13
5/12
10/11
10/12
7/11
7/13
4/12
8/12
5/11
4/14
2/14
7/13
7/10
4/11
11/12
7/10
8/10
10/11
10/12
5/11
iPlayer downloads
Iron Man 3
ITV to launch ITV Encore
Jack Reacher movie
James Arthur wins X Factor
Jimmy Carr tax
Jimmy Savile scandal
JJ Abrams directs Star Wars
JK Rowling author reveal
Jolla smartphone launched
Justin Bieber arrested
Killzone: Shadow Fall game
Kindle eBook
Kindle Fire UK
Kinect for PCs launch
Kinect Sports Rivals game
Kinect: Star Wars game
LA Noire game
Led Zeppelin DVD
Lego Hobbit game
Lego Marvel game
Les Misérables movie
Leveson Report
Life of Pi movie
Lilyhammer series 2
Lincoln movie
Live Messenger closure
London 2012 game
London 2012 opening
London 2012 tickets
Louis Smith wins SCD
LOVEFiLM pilot TV series
LOVEFiLM series, Copper
Lumia 920
MacBooks revamped
Madden NFL 13 game
Madonna booed
Maleficent movie
Man of Steel
Mario Kart 8
Marvel Heroes video game
Mass Effect 3 game
Matt Smith final Dr Who
Max Payne 3 game
McApline sues
MDNA album
Megaupload taken down
9/12
4/13
1/14
12/12
12/12
6/12
10/12
1/13
7/13
11/13
1/14
11/13
10/09
9/12
2/12
4/14
4/12
6/11
NYR
4/14
11/13
1/13
11/12
12/12
11/13
1/13
11/12
6/12
7/12
6/11
12/12
4/13
9/13
9/12
NYR
8/12
7/12
5/14
6/13
5/14
6/13
3/12
12/13
NYR
11/12
3/12
1/12
10/12
5/13
2/14
1/13
1/13
7/12
11/12
2/13
8/13
12/13
2/14
12/13
11/10
10/12
2/12
5/14
4/12
6/11
11/12
5/14
11/13
1/13
12/12
1/13
1/14
2/13
12/12
7/12
8/12
7/11
1/13
5/13
10/13
10/12
6/12
9/12
8/12
6/14
7/13
6/14
7/13
3/12
1/14
4/12
12/12
4/12
2/12
Men In Black 3 movie
Metal Gear Solid V game
Mflow
Michael Jackson’s doctor
Microsoft buy Skype
Microsoft buy Yammer
Microsoft cuts jobs
Microsoft SmartGlass
Microsoft U-turn
Microsoft Xbox Music
Motorola Xoom
Mrs Brown Boys ratings
MS Office on iPad
MS Outlook re-launch
MS Surface preview
Muppets Most Wanted
Murdered: Soul Suspect
Murdoch not a fit person
Murdoch questions
Murdoch’s BSkyB bid
Murray loses Wimbledon
Murray wins SPOTY 2013
Muse Olympic song
Myspace sold for £35M
NBA 2K13 game
NBA 2K14 game
Need for Speed game
Need for Speed movie
Net neutrality
Netflix in UK
New series of Dr Who
New Super Mario game
New Tomb Raider game
Newport Jay-Z spoof
Next generation iPlayer
Nexus 10 tablet
Nexus 4 smartphone
Nexus 5 smartphone
Nexus 7 tablet
NI wins football rights
Nintendo ‘3DS XL’
Nintendo 3DS
Nintendo Land game
Nintendo unveil ‘Wii U’
Nintendo Wii U launched
Noah movie
Nokia 808 revealed
5/12
03/14
11/09
10/11
5/11
6/12
07/14
6/12
6/13
6/12
2/11
12/13
3/14
8/12
6/12
03/14
6/14
5/12
10/11
6/10
7/12
12/13
6/12
6/11
10/12
10/13
11/12
3/14
na
10/11
9/12
11/12
3/13
8/10
10/13
10/12
10/12
10/13
6/12
1/12
6/12
3/11
11/12
6/11
11/12
3/14
NYR
5/12
4/14
7/10
11/11
5/11
7/12
08/14
6/13
7/13
6/12
6/11
1/14
4/14
8/12
6/12
4/14
6/14
5/12
11/11
2/11
7/12
1/14
7/12
7/11
10/12
10/13
12/12
4/14
11/10
2/12
9/12
12/12
3/13
8/10
10/13
11/12
12/12
11/13
7/12
2/12
7/12
6/11
12/12
6/11
12/12
5/14
3/12
Nokia E7 smartphone
Nokia Lumia 1020
Nokia Lumia 1520 & 1320
Nokia Lumia 925 slim
Nokia Lumia launched
Nokia Music+
Nokia tablet, Lumia 2520
Nokia/MS partnership
Now TV streaming box
Nvidia gaming device unveil
Nvidia launch ‘Shield’
O2 Be More Dog
O2 mobile wallet
O2 Tu Go app
Oblivion movie
Oddworld: N'n'T game
Official Charts streams
Olympic torch relay
Olympus has Fallen film
One Direction #1 One Way
Optimus 4X HD
Oscars 2012
Oscars 2013
Ouya console unveil
Painkiller: H&D game
PEGI Ratings
PES 2014 game
Peter Capaldi Dr. Who
Peter Kay sitcom on iPlayer
Phone hacking
Piracy hotspots
PM backs UK film wins
Portal 2 game
Prince Harry naked
Project Glass unveiled
Prometheus movie
PS A-S B Royale game
PS Vita launched
PS Vita Slim released
PS Vita unveiled
PS3 accounts hacked
PS3 Slimmed
PS4 console launched
PS4 price £349
Psy ‘Gentleman’ single
Qriocity
Quick Tap
2/11
7/13
10/13
5/13
5/12
1/13
NYR
2/11
7/13
NYR
5/13
5/14
4/12
3/13
4/13
07/14
5/12
4/13
4/13
2/13
8/12
1929
2/13
8/12
NYR
7/12
9/13
8/13
3/13
6/11
9/12
1/12
6/11
8/12
4/12
6/12
11/12
2/12
2/14
NYR
4/11
9/12
11/13
6/13
4/13
3/11
6/11
5/11
8/13
11/13
6/13
5/12
2/13
11 /13
4/11
8 /13
1 /13
6 /13
6 /14
5/12
4/13
5/13
08/14
5/12
5/13
5/13
3/13
9/12
2/12
3/13
8/12
1/13
8/12
12/13
8/13
4/13
7/11
10/12
2/12
6/11
9/12
4/12
6/12
12/12
2/14
2/14
6/11
5/11
10/12
12/13
7/13
5/13
4/11
6/11
26
appendix
NYR = not yet released at
time of fieldwork
Title
Rage game
Reddit issue apology
Remember Me video game
Resident Evil 6 game
Resident Evil 6 trailer
Resident Evil: Retribution
Rise of the Guardians
Roaming costs capped
Robbie Williams #1
Robocop (2014 remake)
Rock of Ages movie
Runner Runner movie
Sams. Gal. Tab S tablets
Sams. Z/Tizen phone
Samsung #1 smartphone
Samsung ‘Smart Home’
Samsung Curve
Samsung fined
Samsung Galaxy
Samsung Galaxy Note
Samsung Galaxy Note 8 tab
Samsung Galaxy S3
Samsung Galaxy S4 unveil
Samsung Galaxy Tab
Secret Cinema 'BttF'
Secret Life of Walter MItty
Sherlock series 3
Sightseers movie
SimCity game
Sir Alex Ferguson retires
Sites go offline for SOPA
Sky 3D Channel
Sky buys O2 business
Sky News Twitter use
Sky offers free tablet deal
Sky on PS4
Skyfall movie
Skype on Facebook
Sleeping Dogs game
Smart TV
Snapchat hack
News
10/11
4/13
6/13
10/12
1/12
9/12
11/12
3/12
11/12
2/14
6/12
10/13
6/14
6/14
10/11
1/14
10/13
8/12
4/10
8/12
2/13
5/12
3/13
11/10
07/14
12/13
1/14
11/12
3/13
5/13
1/12
10/14
3/13
2/12
11/13
5/14
10/12
6/11
8/12
2012
1/14
Field
10/11
5/13
7/13
10/12
2/12
10/12
12/12
3/12
12/12
2/14
6/12
10/13
6/14
6/14
11/11
1/14
10/13
9/12
8/10
9/12
3/13
5/12
4/13
6/11
08/14
1/14
1/14
12/12
4/13
6/13
2/12
10/14
3/13
2/12
2/14
6/14
11/12
7/11
9/12
4/11
1/14
Snapchat mobile app
Sniper Elite 3 game
Sonic the H-hog 20 years
Sony announce PS4
Sony Ericsson Xperia Play
Sony Move
Sony recall 1.6m TVs
Sony touchless display
Sony unveils Xperia Z tablet
Sony Xperia Z1
Spotify
Star Trek Into Darkness
Star Trek video game
Star Wars films on BD
Star Wars/Disney deal
Star Wars: Episode VII date
Stars at Jubilee concert
Steam (gaming service)
Steve Jobs dies
Steve Jobs resigns
Stone Roses tour
Stones GRRR! album
Streaming/Off. Charts
Successor to Blu-ray
Surface launch
Surface Pro 3 launch
Tesco Hudl tablet
The Amazing Spiderman 2
The Croods movie
The Daily on iPad
The Expendables 3
The Great Gatsby movie
The Hobbit movie
The Hobbit preview
The Hobbit: TDoS 2 movie
The Inbetweeners 2
The Inbetweeners movie
The Last of Us game
The New iPad
The Sun on Sunday
The Sweeney movie
The Times paywall
The Voice
The Wolf Among Us game
The Wolf of Wall Street
The Wolverine movie
The Worlds End movie
1/13
6/14
1991
2/13
4/11
9/10
10/11
NYR
1/13
9/13
2/09
5/13
4/13
9/11
10/12
11/13
6/12
2002
10/11
8/11
6/12
11/12
6/14
7/13
10/12
5/14
9/13
4/14
3/13
NYR
08/14
5/13
12/12
7/12
12/13
08/14
8/11
7/13
3/12
2/12
9/12
6/10
3/12
10/13
1/14
7/13
7/13
2/13
6/14
7/11
3/13
4/11
11/10
10/11
3/12
2/13
10/13
2/11
6/13
5/13
9/11
11/12
11/13
6/12
8/10
10/11
9/11
6/12
12/12
6/14
8/13
12/12
6/14
10/13
5/14
4/13
2/11
08/14
6/13
1/13
8/12
12/13
08/14
11/11
8/13
3/12
3/12
10/12
8/10
4/12
2/14
2/14
8/13
8/13
Titanfall
Titanic 3D movie
TLoU: Remastered game
Trance movie
TV Licence decriminalise
Tweet Store
Twilight: Part 2 movie
Twitter launch #Music
Twitter launches Vine
Twitter super-injunctions
Ubisoft patch
UK HuffPo launched
UK pornography filters
UK Radioplayer
UK’s first 4G network
Ultra HD/4K TV sets
Vevo launched
Virgin Gaming
Virgin Media Tube wi-fi
Viva Forever' musical
Warner Bros. Studio Tour
Warner films on FB
Watch Dogs game
Wiggins wins BBC Sports
Wii U console revealed
Windows 7 Mobile
Windows 8 launched
Windows 8 pre-launch
Windows 8 preview
Windows 8 unveiled
Windows 8 update
Windows 8.1 launched
Windows phone 8.1
Wolfenstein game
World of Warcraft free
World War Z
Wreck it Ralph movie
Wuaki.tv
X factor winner #1
Xbox Kinect
Xbox One announced
Xbox One console launched
Xbox One price £429
Xbox-No Kinect
X-Men:DoFP movie
Yahoo! buys Summly app
Yahoo! buys Tumblr
3/14
1997
08/14
3/13
3/14
9/12
11/12
4 /13
1 /13
6/11
7/12
7/11
6/13
3/11
8/12
10/12
12/09
7/10
3/12
12/12
3/12
3/11
5/14
12/12
6/12
11/10
10/12
7/12
NYR
NYR
5/13
10/13
4/14
5/14
6/11
6/13
2/13
9/13
12/13
11/10
5/13
11/13
6/13
5/14
5/14
3/13
5/13
4/14
4/12
08/14
4/13
4/14
10/12
12/12
5/13
2/13
6/11
8/12
7/11
8/13
4/11
9/12
11/12
5/11
8/10
3/12
1/13
3/12
4/11
6/14
1/13
6/12
2/11
11/12
8/12
3/12
9/11
6/13
11/13
5/14
6 /14
7/11
7/13
3/13
10/13
1/14
11/10
6/13
12/13
7/13
6/14
6/14
4/13
6/13
Yahoo! put up for sale
9/11
YouTube movie rentals
10/11
YouTube Music Awards
10/13
YouTube paid subscriptions 5/13
YouView
NYR
YouView launch
7/12
Zero Dark Thirty movie
1/13
9/11
10/11
10/13
6/13
11/10
7/12
2/13
27
our contact details
Steve Evans – entertainment & technology
[email protected] 07849 172 341
Lee Langford – technology & telecoms
[email protected] 07966 339 606
Martin Bradley – media & entertainment
[email protected] 020 8263 5220
Denholm Scotford – business development
[email protected] 07989 388 164
Pete Cooke – sector head
[email protected] 07989 387 093
http://www.harrisinteractive.com/uk/