Harris Interactive Brand Buzz - Wave 21

contact
Steve Evans
technology & entertainment
[email protected]
+44 (0)7849 172 341
Harris Buzz Report
Report #21 November 2012
Early November 2012 fieldwork
follow us
our contact details
Steve Evans – entertainment & technology
[email protected]
07849 172 341
Tom Perrott – telecoms
[email protected]
07989 392 256
Lee Langford – technology & telecoms
[email protected]
07966 339 606
Denholm Scotford – business development (tmte)
[email protected]
07989 388 164
Pete Cooke – sector head (tmte)
[email protected]
07989 387 093
http://www.harrisinteractive.com/uk/
about us
we are a full service research agency
specialising in technology, telecoms, media,
entertainment and the modern consumer
we offer a full range of services for both
quant and qual research, including:














concept testing
product/service launching, including pack testing
new product development
pathways to purchase
product/service configuration
communications testing and tracking
brand equity / extension / tracking
satisfaction, loyalty & stakeholder relationships
segmentation
market sizing / share / opportunities
youth and kids research
employee research
global omnibus research
state-of-the-art qualitative techniques
other free reports
available from
our report on connected TV
download here
a major report on tablets and
smartphones, how they are used
and a look to the near future
download here
our new monthly series of Brand
Buzz reports looking at consumers’
connection with the biggest
brands in technology, media,
telecoms and entertainment
download here
and all prior editions of Harris
Buzz can be downloaded here
download here
4
what is “Buzz”?
each month, we find out the “buzz”
of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics per
news item/release/product:
1.
level of awareness &
familiarity
2.
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
in this report, we look at:
Apple release the iPad Mini
Assassin’s Creed III video game
BBC launches iPlayer Radio
Dishonored video game
Google announce a new Nexus 10 (10 inch) tablet
Jimmy Savile abuse scandal
Led Zeppelin: Celebration Day concert DVD
Microsoft launch Windows 8 operating system
New Star Wars films to be produced after Disney buys
Lucasfilm from George Lucas
New Ultra High-Definition (4K) television sets are
launched
Sky-diver Felix Baumgartner leaps from balloon to
break world-record
Skyfall movie
UK's first 4G mobile network service goes live
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
5
methodology
 robust quantitative method
 conducted via the Harris
Online Omnibus
PollTM
 2,033 UK respondents this edition
 online fieldwork early November
2012
 data weighted to be representative
of UK national demographics aged
16-64
demographic
total
all males
all females
16-24 year olds
25-34 year olds
35-44 year olds
45-54 year olds
55-64 year olds
unweighted base
2,033
1,013
1,020
308
420
490
426
389
metric 1 of 3
awareness buzz
how we asked the question
2 important things to note
please take a look at this list of technology,
mobile and entertainment topics, new
products and services. Tell us how familiar
you are with each.
1. we gave no further information or
images to respondents, we just
showed them the text list as shown
on Page 5 of this report
 extremely familiar
2. when considering all Buzz metrics,
one needs to bear in mind that some
products/services have been
launched, some earlier than others,
and some are yet to be launched
(see over for more detail)
 very familiar
 somewhat familiar
 just know the name and nothing more
 never heard of this
8
UK launch/news date details
Apple release the iPad Mini
Released early November 2012
Assassin’s Creed III video game
Released end October 2012
BBC launches iPlayer Radio
Released early October 2012
Dishonored video game
Released mid-October 2012
Google announce a new Nexus 10 (10 inch) tablet
Announced end October 2012
Jimmy Savile abuse scandal
Coverage throughout October
Led Zeppelin: Celebration Day concert DVD
Theatrical run mid-October
Microsoft launch Windows 8 operating system
Released late October 2012
New Star Wars films to be produced after Disney buys Lucasfilm from George Lucas
Announced start November 2012
New Ultra High-Definition (4K) television sets are launched
News stories through October 2012
Sky-diver Felix Baumgartner leaps from balloon to break world-record
Leaped mid-October 2012
Skyfall movie
Released late October 2012
UK's first 4G mobile network service goes live
Went live end October 2012
awareness buzz
extremely familiar
very familiar
somewhat familiar
know name only
never heard of
34%
Jimmy Savile scandal
27%
Skyfall movie
Felix Baumgartner skydive
20%
19%
21%
4G goes live
13%
14%
29%
Star Wars and Disney
13%
13%
29%
iPad Mini
11%
14%
Assassin's Creed III game
11%
9%
Nexus 10 tablet
Dishonored game
Ultra HD/4K TV
Led Zeppelin DVD
16%
6% 7%
19%
18%
3%3% 9%
16%
17%
27%
15%
18%
20%
26%
26%
24%
7%
23%
26%
24%
4%4% 7% 10%
3%4% 11%
9%
30%
15%
6% 6%
17%
28%
13%
7% 9%
24%
30%
Windows 8 launched
BBC iPlayer Radio
© Harris Interactive
31%
25%
40%
21%
44%
24%
46%
76%
66%
68%
base: all GB 16-64 (2,033)
Nearly 9 in 10 of the general public
say they’re aware of the Savile
scandal, but there’s also more positive
news around with Bond and other
daredevils making a strong impression
Many are calling Skyfall the best Bond in
years, if not of all-time. Over 3 in 4 were
aware of it at the time of fieldwork (early
Nov), edging out real-life daredevil Felix
Baumgartner’s record-breaking leap from the
skies.
The Windows 8 and 4G launches also made a
mark on public awareness, as did the
announcement of new Star Wars films from
new owner Disney.
Just under half the nation were aware of the
iPad Mini launch. As you will see in the alltime list later, this trails other recent Apple
launches (like the “New iPad” and iPhone 5).
It does, however, beat the Nexus 10 for
awareness.
Of the games tested, the new Assassin’s
Creed title achieves the highest awareness.
The next issue of Buzz will include Black Ops
2 and other titles in the lead up to Christmas.
10
10
Nexus 10
55-64
389
1%
3%
5%
25%
66%
Total
base size
2,033
Extremely familiar 6%
Very familiar
7%
Somewhat familiar 18%
Just know name
24%
Never heard of
46%
Extremely familiar 27%
Very familiar
20%
Somewhat familiar 30%
Just know name
17%
Never heard of
7%
Extremely familiar 13%
Very familiar
13%
Somewhat familiar 29%
Just know name
20%
Never heard of
26%
Extremely familiar 3%
Very familiar
4%
Somewhat familiar 11%
Just know name
16%
Never heard of
66%
Extremely familiar 13%
Very familiar
16%
Somewhat familiar 30%
Just know name
27%
Never heard of
15%
Extremely familiar 13%
Very familiar
14%
Somewhat familiar 29%
Just know name
26%
Never heard of
18%
Male
1013
7%
10%
19%
27%
37%
Fem
1,020
4%
4%
16%
21%
55%
16-24
308
12%
10%
24%
17%
37%
25-34
420
6%
10%
19%
23%
42%
35-44
490
6%
7%
17%
21%
50%
45-54
426
3%
5%
16%
28%
48%
55-64
389
3%
3%
13%
32%
50%
30%
21%
27%
17%
6%
24%
19%
33%
16%
8%
41%
15%
18%
11%
16%
31%
19%
27%
13%
11%
27%
22%
33%
14%
4%
24%
21%
34%
17%
4%
16%
20%
33%
29%
3%
16%
15%
28%
19%
22%
10%
11%
29%
20%
30%
17%
12%
19%
15%
37%
18%
11%
25%
20%
26%
14%
15%
28%
18%
26%
9%
14%
35%
22%
20%
10%
11%
33%
23%
24%
4% 5% 2%
4% 6% 2%
7% 11% 4%
10% 12% 7%
76% 66% 85%
10% 6% 2% 1% 1%
7% 7% 3% 2% 1%
16% 12% 6% 4% 1%
13% 14% 7% 9% 5%
54% 61% 82% 84% 93%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
19%
21%
28%
9%
23%
23%
24%
26%
9%
18%
14%
19%
30%
9%
28%
19%
18%
16%
12%
35%
23%
19%
22%
9%
27%
19%
21%
31%
8%
21%
16%
24%
35%
9%
16%
16%
25%
33%
10%
17%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
11%
14%
24%
26%
25%
14%
15%
25%
25%
20%
8%
12%
23%
27%
29%
22%
18%
22%
16%
23%
14%
16%
28%
22%
21%
12%
12%
24%
28%
25%
7%
12%
23%
32%
25%
3%
13%
24%
30%
31%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
7%
9%
19%
21%
44%
10% 4% 16% 8% 5% 5% 5%
11% 7% 11% 11% 9% 8% 6%
20% 18% 20% 21% 17% 20% 18%
23% 19% 19% 17% 20% 24% 25%
35% 52% 34% 43% 50% 43% 46%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
34% 34% 33% 36% 32% 33% 35% 32%
31% 30% 32% 20% 27% 32% 34% 39%
24% 20% 27% 17% 22% 26% 24% 26%
6%
8%
4% 10% 8%
5%
6%
4%
6%
7%
5% 17% 11% 3%
1%
0%
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
3% 4% 2% 6% 4% 2% 3% 1%
3% 4% 2% 4% 4% 3% 2% 3%
9% 11% 7% 14% 7% 7% 8% 9%
17% 18% 15% 14% 17% 13% 20% 19%
68% 62% 75% 61% 68% 76% 67% 67%
awareness buzz
demographic breakdown
Windows 8
Ultra HD/4K
Star Wars
Skyfall movie
Extremely familiar
Very familiar
Somewhat familiar
Just know name
Never heard of
4G Live
Assassin III
45-54
426
3%
7%
15%
27%
48%
Dishonored
35-44
490
8%
9%
18%
31%
34%
Felix skydive
25-34
420
22%
10%
19%
20%
29%
iPad Mini
16-24
308
25%
21%
17%
12%
25%
iPlayer Radio
Fem
1,020
7%
7%
13%
25%
49%
Jimmy Savile
Male
1,013
15%
12%
18%
23%
32%
Led Zep DVD
© Harris Interactive
Total
base size
2,033
Extremely familiar 11%
Very familiar
9%
Somewhat familiar 15%
Just know name
24%
Never heard of
40%
(alphabetical order)
5% 2% 7% 7% 2% 1% 1%
5% 3% 5% 5% 5% 3% 1%
14% 8% 18% 13% 9% 7% 8%
18% 15% 19% 16% 12% 19% 18%
59% 73% 51% 58% 73% 70% 72%
16%
19%
31%
24%
10%
9%
13%
30%
29%
19%
21%
21%
22%
15%
21%
12%
18%
30%
22%
19%
13%
17%
30%
26%
15%
9%
14%
35%
32%
10%
10%
12%
34%
35%
9%
16%
18%
28%
23%
15%
9%
10%
31%
29%
22%
17%
15%
23%
18%
28%
17%
15%
25%
20%
22%
13%
14%
34%
25%
14%
8% 8%
16% 9%
30% 33%
33% 33%
13% 17%
11
London 2012
Phone hacking
Jimmy Savile scandal
Michael Jackson’s doctor
Olympic torch relay
Murray loses
Oscars
Steve Jobs dies
Final Harry Potter
EURO 2012
Stars at jubilee concert
London 2012 tickets
Baftas
Brits
Murdoch questions
Skyfall movie
Jimmy Carr tax
Facebook shares
Britain’s Got Talent
BlackBerry outage
PS3 accounts hacked
Golden Globes
Prince Harry naked
The Voice
Felix Baumgartner skydive
Men In Black 3 movie
Charlie Sheen in news
Titanic 3D movie
Murdoch not a fit person
DAB Radio
Freeview HD
New series of Dr Who
3D TV sets
Government email spying
iPhone 5
Dark Knight Rises
Fifty Shades of Grey
Game chain bust
Children in Need concert
Windows 8 launched
The Bourne Legacy
Samsung fined
Internet ‘trolls’ identified
Twitter super-injunctions
IE9 launched
Amazon Kindle Touch
The Sun on Sunday
The Inbetweeners Movie
Big Brother re-launched
Murdoch’s BSkyB bid
4G UK
Amazing Spider-Man
Sites go offline for SOPA
Facebook new design
iPad 2
Chris Moyles leaves
Goal-line technology
The New iPad
iPhone 4S
89%
89%
88%
88%
86%
83%
83%
82%
82%
81%
81%
81%
80%
80%
77%
76%
76%
76%
74%
74%
74%
74%
72%
70%
68%
68%
68%
67%
64%
64%
64%
63%
63%
62%
60%
60%
60%
60%
60%
59%
59%
58%
58%
58%
58%
57%
57%
57%
57%
57%
56%
56%
56%
56%
56%
55%
55%
55%
55%
Star Wars/Disney deal
Facebook “Timeline”
Microsoft buy Skype
Steve Jobs resigns
Nintendo 3DS
Prometheus movie
Call of Duty: MW3
Ice Age 4
iPhone secretly tracking
iPad Mini
Netflix in UK
Facebook plan to float
BT Vision
Rock of Ages movie
Star Wars films on BD
Firefox 4 launched
iPad
The Sweeney
Google new privacy policy
Windows 7 Mobile
iPhone4 reception issue
Bing
Kindle Fire UK
Digital display screens
iPlayer downloads
Amazon Kindle Fire
BBC News site redesign
Expendables ll
Samsung Galaxy Note
Samsung Galaxy S3
Hunger Games movie
Google+
Smart TV
Stone Roses tour
Kindle eBook
PS Vita
Android-based tablets
The Times paywall
Google Chrome OS
Avengers Assemble
Sky 3D Channel
The Hobbit preview
Madonna booed
Xbox Kinect
Assassin’s Creed III game
FIFA 13 game
Facebook buy Instagram
Samsung #1 smartphone
FIFA 12 video game
Skype on Facebook
Spotify
BBC iPlayer Radio
UK’s first 4G network
EMI sold to Universal
3D Wimbledon
Call of Duty: Black Ops
HTC One launched
Warner Bros. Studio Tour
Battlefield 3 video game
54%
54%
54%
53%
53%
52%
51%
51%
50%
49%
49%
49%
47%
46%
46%
46%
46%
45%
44%
44%
44%
44%
43%
43%
42%
42%
42%
41%
41%
41%
41%
41%
41%
40%
40%
39%
39%
39%
39%
38%
38%
37%
37%
37%
36%
36%
36%
36%
36%
36%
36%
35%
35%
35%
35%
35%
34%
34%
34%
Samsung Galaxy Tab
3D Blu-ray players
iPhone 4
Nokia Lumia launched
PEGI Ratings
Sony recall 1.6m TVs
Google Drive
Apple iCloud
BlackBerry PlayBook
Google Cloud music
Google Chromebooks
Nokia/MS partnership
Windows 8
Res Evil: Retribution
MacBooks revamped
MS Surface preview
Asteroid mining
Kinect for PCs launch
HP TouchPad
Nintendo unveil ‘Wii U’
Nexus 10 tablet
Nexus 7 tablet
Windows 8 preview
Megaupload taken down
PM backs UK film wins
Batman: Arkham City
Apple-Samsung battle
“Quick Tap”
Nokia E7 smartphone
MS Outlook
Wii U console revealed
O2 mobile wallet
Facebook app store
PS3 Slimmed
Kinect: Star Wars game
Windows 8 unveiled
Sonic the H-hog 20 years
Res Evil 6 game
Apple Siri software
Gears of War 3
Sony Ericsson Xperia Play
HTC Windows
Muse Olympic song
Nintendo ‘3DS XL’
Resident Evil 6 trailer
Google Music in USA
BT told block pirate sites
HTC/Apple dispute
Myspace sold for £35M
LA Noire video game
Google TV UK
HTC beat Apple
MDNA album
SKY News Twitter use
Blinkbox launched
Vevo launched
Halo: Reach
Lumia 920
London 2012 video game
34%
34%
34%
33%
33%
33%
32%
32%
32%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
30%
30%
30%
30%
30%
30%
30%
30%
30%
29%
29%
29%
29%
28%
28%
28%
28%
27%
27%
27%
27%
26%
26%
26%
26%
26%
26%
26%
26%
26%
25%
25%
25%
25%
25%
25%
25%
24%
24%
YouView launch
Mass Effect 3
Google Play
Roaming costs capped
YouTube movie rentals
Google buy Motorola
Amazon Cloud Player
Piracy Hotspots
Microsoft Xbox Music
HTC service questioned
Google search ranking
“ACTA” rejection
Flame virus
Official Charts streams
Max Payne 3
HP to focus on software
Portal 2 video game
PS Vita unveiled
Fable III video game
“.xxx” sex domain
UK Radioplayer
Google TV
Steam (gaming service)
Microsoft SmartGlass
Digital Economy Act delay
60s/70s Absolute Radio
‘The Daily’ on iPad
Apple TV
Samsung Galaxy
Apple Mountain Lion
Virgin Media Tube wi-fi
BBC TV download service
Rage video game
Motorola Xoom
Crysis 2 video game
Fallout: New Vegas
"Newport" Jay-Z spoof
Microsoft buy Yammer
HTC Flyer tablet
Warner films on FB
Sony Move
Ultra HD/4K TV sets
Optimus 4X HD
Diablo 3 game
Homefront video game
Project Glass
Nokia 808 revealed
World of Warcraft free
Madden NFL 13
Darksiders ll
Deus Ex: HR game
BlackBerry music service
Google One Pass
Google Buzz
Ubisoft patch
Dishonored game
Led Zeppelin DVD
Sleeping Dogs video game
Guild Wars 2 video game
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
19%
18%
18%
18%
18%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
Sony touchless display
Yahoo! put up for sale
UK HuffPo launched
Qriocity
NBA 2K13 game
Ouya Console
YouView
Tweet Store
Virgin Gaming
FA Cup on Facebook
Dell Streak
Net neutrality
Mflow
15%
15%
15%
15%
14%
14%
13%
12%
13%
12%
11%
10%
7%
please see the Appendix for
details of the fieldwork date
to understand full context
NYR = not yet released at
time of fieldwork; this
edition’s items are
highlighted green
awareness
buzz
all time list
12
metric 2 of 3
discussion buzz
discussion
buzz
among those at least somewhat familiar with each
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
29%
Jimmy Savile scandal (1,800)
27%
Skyfall movie (1,580)
Felix Baumgartner skydive (1,431)
16%
iPad Mini (1,043)
15%
4G goes live (1,230)
13%
52%
17%
50%
5%
24%
42%
11%
6%
31%
9%
12%
45%
29%
14%
Star Wars and Disney (986)
14%
42%
31%
14%
Ultra HD/4K TV (361)
15%
39%
33%
13%
Assassin's Creed III game (683)
Windows 8 launched (1245)
Dishonored game (286)
© Harris Interactive
52%
18%
34%
12%
39%
17%
Nexus 10 tablet (629)
11%
Led Zeppelin DVD (320)
11%
BBC iPlayer Radio (768)
9%
28%
33%
31%
33%
28%
25%
16%
30%
22%
36%
20%
39%
42%
20%
Among those aware, 3 in 4
are discussing the Savile
story, but lots of people are
also talking about Skyfall,
sky-diving and the iPad
Mini
See overleaf for the same results
re-based among the public as a
whole, including those
unfamiliar with these news
stories.
22%
24%
bases shown in parentheses
14
14
discussion
buzz
among all respondents, including unfamiliar
have/will discuss a great deal
have/will discuss a little
have not discussed this at all and probably won't
it would never occur to me to discuss this
unfamiliar (not asked about discussion level)
26%
Jimmy Savile scandal
20%
Skyfall movie
Felix Baumgartner skydive
11% 5% 12%
39%
11%
13% 4%
34%
16%
6%
24%
32%
4G goes live
6%
25%
16%
8%
44%
Star Wars and Disney
7%
23%
17%
7%
46%
Windows 8 launched
7%
23%
iPad Mini
7%
20%
Assassin's Creed III game
7%
Nexus 10 tablet
BBC iPlayer Radio
Ultra HD/4K TV
© Harris Interactive
46%
12%
20%
15%
10%
41%
6%
51%
10% 7%
3% 10%
11% 6%
3% 9%
15%
3% 7% 6%2%
64%
70%
8%
65%
82%
Dishonored game
3%5% 4%3%
85%
Led Zeppelin DVD
2%4% 6% 3%
85%
base: all GB 16-64 (2,033)
When we look at the public
as a whole, we see the Savile
scandal, Skyfall and Felix
Baumgartner topping our
discussion buzz list this edition
The Savile scandal ranks 2nd in our alltime discussion buzz list.
Skyfall, the new Bond outing, has also
got tongues wagging and it becomes
the most discussed film we’ve ever
measured in Buzz, edging out the final
Harry Potter.
The Star Wars announcement and the
launches of 4G, Windows 8 and the
iPad Mini also feature in the top
quartile of discussed items in our alltime discussion buzz ranking.
The iPad Mini, however, trails for
discussion buzz compared to other
Apple launches we’ve measured in the
last year or so. At the same time, it
does achieve a much higher discussion
buzz than seen for Google’s Nexus 10
launch.
15
11%
34%
16%
6%
32%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
7% 8% 6% 16% 10% 7% 4% 3%
20% 23% 18% 21% 29% 21% 16% 14%
15% 16% 15% 15% 12% 15% 18% 17%
6% 8% 4% 10% 6% 5% 4% 5%
51% 45% 57% 39% 43% 52% 58% 61%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
3%
9%
15%
8%
65%
4% 2% 5% 7% 1% 2% 2%
10% 8% 8% 8% 9% 10% 8%
17% 13% 18% 14% 13% 14% 16%
11% 6% 15% 11% 8% 7% 3%
58% 71% 53% 60% 70% 67% 72%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
26%
46%
11%
5%
12%
24% 28% 20% 23% 25% 33% 27%
42% 50% 29% 43% 53% 44% 56%
13% 9% 14% 13% 11% 11% 9%
6%
4% 10% 3%
3%
5%
4%
15% 9% 27% 19% 8%
7%
4%
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
2% 2% 1% 2% 3% 1% 1% 1%
4% 6% 3% 5% 3% 4% 4% 5%
6% 8% 4% 10% 4% 4% 7% 5%
3% 4% 2% 7% 4% 2% 2% 3%
85% 80% 90% 75% 85% 89% 87% 87%
12%
35%
18%
8%
27%
10% 11% 13% 12% 10% 9%
33% 26% 36% 31% 38% 40%
15% 8% 11% 20% 22% 19%
5% 7% 5% 9% 5% 6%
37% 47% 36% 29% 26% 27%
Nexus 10
Skyfall movie
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Star Wars
3% 4% 1% 6% 5% 1% 1%
5% 6% 3% 10% 9% 3% 2% 0%
4% 7% 2% 10% 6% 4% 3% 1%
3% 5% 2% 8% 5% 3% 1% 1%
85% 78% 92% 67% 75% 89% 93% 98%
Ultra HD/4K
Discuss great deal
Discuss a little
Have not / won’t
Would never occur
Unfamiliar
Windows 8
55-64
389
0%
2%
3%
4%
91%
4G Live
Assassin III
45-54
426
3%
8%
7%
7%
75%
Dishonored
35-44
490
2%
12%
12%
10%
65%
Felix skydive
25-34
420
12%
20%
13%
6%
49%
iPad Mini
16-24
308
19%
20%
15%
9%
37%
iPlayer Radio
Fem
1,020
4%
9%
7%
6%
74%
Jimmy Savile
Male
1,013
9%
15%
12%
8%
55%
Led Zep DVD
© Harris Interactive
Total
base size
2,033
Discuss great deal 7%
Discuss a little
12%
Have not / won’t
10%
Would never occur 7%
Unfamiliar
64%
Total
base size
2,033
Discuss great deal 3%
Discuss a little
10%
Have not / won’t
11%
Would never occur 6%
Unfamiliar
70%
Discuss great deal 20%
Discuss a little
39%
Have not / won’t
13%
Would never occur 4%
Unfamiliar
24%
Discuss great deal 7%
Discuss a little
23%
Have not / won’t
17%
Would never occur 7%
Unfamiliar
46%
Discuss great deal 3%
Discuss a little
7%
Have not / won’t
6%
Would never occur 2%
Unfamiliar
82%
Discuss great deal 7%
Discuss a little
23%
Have not / won’t
20%
Would never occur 10%
Unfamiliar
41%
Discuss great deal 6%
Discuss a little
25%
Have not / won’t
16%
Would never occur 8%
Unfamiliar
44%
Male
1,013
5%
12%
13%
7%
64%
Fem
1,020
2%
8%
9%
5%
76%
16-24
308
8%
13%
13%
13%
54%
25-34
420
5%
13%
9%
8%
65%
35-44
490
3%
10%
12%
5%
70%
45-54
426
1%
10%
10%
3%
76%
55-64
389
1%
4%
10%
3%
82%
24%
35%
14%
4%
23%
17%
43%
12%
4%
25%
25%
29%
12%
7%
27%
24%
37%
13%
3%
23%
22%
43%
14%
4%
18%
19%
45%
11%
4%
21%
13%
40%
14%
2%
31%
9% 6% 10% 10% 9% 6% 2%
25% 21% 17% 25% 27% 24% 19%
18% 16% 8% 15% 14% 20% 25%
7% 8% 12% 5% 7% 8% 7%
41% 50% 52% 46% 44% 43% 47%
4% 2% 5% 6% 2% 1% 1%
9% 5% 10% 11% 6% 4% 4%
8% 4% 10% 6% 5% 5% 4%
3% 2% 5% 3% 2% 2% 1%
76% 88% 70% 75% 85% 89% 90%
9% 5% 11% 9% 6% 7% 3%
25% 21% 21% 22% 23% 22% 28%
22% 17% 15% 19% 21% 23% 19%
10% 9% 18% 10% 9% 7% 7%
34% 48% 36% 40% 41% 42% 44%
7% 5% 14% 9%
29% 21% 21% 29%
18% 15% 14% 13%
8% 8% 5% 7%
38% 50% 46% 43%
5% 3% 3%
26% 26% 23%
18% 18% 17%
12% 8% 7%
40% 46% 50%
discussion buzz
demographic breakdown
(alphabetical order)
16
London 2012
Jimmy Savile scandal
Phone hacking
EURO 2012
Skyfall movie
Murray loses
Final Harry Potter
Stars at Jubilee concert
Olympic torch relay
Steve Jobs dies
The Voice
Britain’s Got Talent
Michael Jackson’s doctor
London 2012 tickets
BlackBerry outage
Felix Baumgartner skydive
Brits
Jimmy Carr tax
PS3 accounts hacked
3D TV sets
Fifty Shades of Grey
Government email spying
Prince Harry naked
Dark Knight Rises
Oscars
iPad 2
iPhone 5
Freeview HD
Goal-line technology
Murdoch questions
New series of Dr Who
Baftas
The Inbetweeners Movie
Amazing Spider-Man
Men In Black 3 movie
Facebook new design
Prometheus movie
The New iPad
Facebook “Timeline”
iPad
Facebook shares
Titanic 3D movie
Twitter super-injunctions
Charlie Sheen in news
4G Live
Bourne Legacy
Game chain bust
Amazon Kindle Touch
iPhone 4S
Nintendo 3DS
Golden Globes
Windows 8 launched
Star Wars/Disney deal
DAB Radio
Samsung fined
Call of Duty: MW3
iPad Mini
iPhone secretly tracking
Murdoch not a fit person
75%
72%
66%
61%
60%
57%
55%
54%
54%
52%
51%
50%
48%
47%
46%
45%
44%
43%
43%
42%
41%
41%
39%
39%
39%
39%
38%
38%
37%
37%
36%
36%
36%
35%
35%
35%
34%
34%
34%
34%
32%
32%
32%
32%
31%
31%
31%
31%
31%
31%
31%
30%
30%
30%
29%
29%
28%
28%
27%
Sites go offline for SOPA
IE9 launched
Murdoch’s BSkyB bid
Ice Age 4
Internet ‘trolls’ identified
Hunger Games movie
The Sun on Sunday
Big Brother re-launched
Microsoft buy Skype
Kindle eBook
The Hobbit preview
Avengers Assemble
Netflix in UK
Children in Need concert
Spotify
Windows 7 Mobile
Android-based tablets
Xbox Kinect
iPhone4 reception issue
iPhone 4
Kindle Fire UK
The Sweeney
Rock of Ages movie
Firefox 4 launched
Smart TV
iPlayer downloads
Expendables ll
Samsung Galaxy Note
Steve Jobs resigns
Sky 3D Channel
Call of Duty: Black Ops
FIFA 13 game
Facebook plan to float
PS Vita
Amazon Kindle Fire
Star Wars films on BD
Assassin’s Creed III game
UK’s first 4G network
Samsung Galaxy S3
Warner Bros. Studio Tour
FIFA 12 video game
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
BT Vision
Windows 8
Chris Moyles leaves
Google+
“Quick Tap”
Samsung Galaxy Tab
Google Chromebooks
Sony Ericsson Xperia Play
Nokia/MS partnership
Res Evil: Retribution
Nexus 7 tablet
Stone Roses tour
MS Surface preview
Google new privacy policy
Battlefield 3 video game
Apple iCloud
27%
27%
27%
26%
26%
26%
26%
26%
26%
25%
24%
24%
24%
24%
24%
24%
24%
24%
24%
24%
23%
23%
23%
23%
23%
22%
22%
22%
22%
22%
22%
20%
20%
20%
20%
20%
19%
19%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
LA Noire video game
Portal 2 video game
Google Cloud music
Nokia E7 smartphone
Google Chrome OS
HTC One launched
Windows 8 preview
Megaupload taken down
Samsung #1 smartphone
Apple Siri software
Crysis 2
The Times paywall
Muse Olympic song
Nintendo ‘3DS XL’
MacBooks revamped
Google Drive
Asteroid mining
PS Vita unveiled
Amazon Cloud Player
BBC News site redesign
3D Blu-ray players
Res Evil 6 game
“ACTA” rejection
Google TV UK
London 2012 video game
Wii U console revealed
Facebook buy Instagram
Batman: Arkham City
Fable III video game
Blinkbox launched
Vevo launched
Halo: Reach
Nexus 10
MS Outlook
PEGI Ratings
YouView launch
Nokia Lumia launched
Kinect: Star Wars game
Mass Effect 3
Kinect for PCs launch
PM backs UK film wins
Resident Evil 6 trailer
Apple-Samsung battle
Windows 8 unveiled
HP TouchPad
Skype on Facebook
Motorola Xoom
Homefront video game
UK Radioplayer
Warner films on FB
Sony Move
Bing
BBC iPlayer Radio
PS3 Slimmed
HTC Windows
Google search ranking
HTC beat Apple
O2 mobile wallet
Google Play
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
Google Music in USA
Sony recall 1.6m TVs
Gears of War 3
“.xxx” sex domain
‘The Daily’ on iPad
Lumia 920
Piracy Hotspots
Microsoft SmartGlass
Facebook app store
Digital Economy Act delay
BT told block pirate sites
3D Wimbledon
HTC Flyer tablet
Apple TV
Fallout: New Vegas
Digital display screens
Ultra HD/4K TV sets
Optimus 4X HD
Darksiders ll
Sleeping Dogs video game
Guild Wars 2 video game
Apple Mountain Lion
Madonna booed
Microsoft buy Yammer
Microsoft Xbox Music
Diablo 3 game
MDNA album
SKY News Twitter use
YouTube movie rentals
HP to focus on software
HTC/Apple dispute
Google One Pass
Qriocity
Google TV
Flame virus
Project Glass
Max Payne 3
Roaming costs capped
BBC TV download service
EMI sold to Universal
60s/70s Absolute Radio
Google buy Motorola
Sonic the H-hog 20 years
"Newport" Jay-Z spoof
Steam (gaming service)
Madden NFL 13
Official Charts streams
Nokia 808 revealed
Virgin Media Tube wi-fi
Rage video game
HTC service questioned
Deus Ex: HR game
YouView
Samsung Galaxy
Dishonored game
Ubisoft patch
Ouya Console
Sony touchless display
Myspace sold for £35M
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
Net neutrality
Led Zeppelin DVD
NBA 2K13 game
Tweet Store
BlackBerry music service
FA Cup on Facebook
World of Warcraft free
Dell Streak
Google Buzz
Yahoo! put up for sale
UK HuffPo launched
Virgin Gaming
Mflow
7%
6%
6%
6%
6%
6%
6%
6%
5%
4%
4%
4%
4%
please see the Appendix for
details of the fieldwork date
to understand full context
NYR = not yet released at
time of fieldwork; this
edition’s items are
highlighted green
discussion
buzz
all time list
17
metric 3 of 3
excitement buzz
excitement
buzz
among those at least somewhat familiar with each
very excited
somewhat excited
not at all excited
couldn't care less
23%
Skyfall movie (1,580)
Ultra HD/4K TV (361)
Led Zeppelin DVD (320)
Dishonored game (286)
Felix Baumgartner skydive (1,431)
Assassin's Creed III game (683)
17%
24%
32%
12%
34%
37%
17%
31%
10%
24%
17%
32%
19%
32%
20%
37%
17%
13%
36%
29%
17%
30%
Star Wars and Disney (986)
12%
29%
38%
22%
iPad Mini (1,043)
13%
27%
41%
20%
42%
19%
43%
19%
4G goes live (1,230)
BBC iPlayer Radio (768)
Nexus 10 tablet (629)
© Harris Interactive
41%
Windows 8 launched (1,245)
10%
29%
8%
31%
11%
26%
7%
29%
41%
22%
Among those aware, there is a
great deal of excitement for
Skyfall, 4K and a host of news
stories in this edition
See overleaf for the same results rebased among the public as a whole,
including those unfamiliar with
these news stories. You will see that
stories like 4K and Led Zeppelin’s
DVD drop in the rankings as they
suffer from a lack of awareness.
It is encouraging news for 4K, albeit
that relatively few are familiar with
it yet. Among those who are aware,
around 1 in 2 say they are excited
about it. So we would expect this to
increase over time and we will track
it again in the future.
47%
18%
base shown in parentheses
19
excitement
buzz
among all respondents, including unfamiliar
very excited
somewhat excited
not at all excited
couldn't care less
unfamiliar (not asked about excitement level)
17%
Skyfall movie
25%
10%
24%
7%
Star Wars and Disney
6%
16%
20%
12%
46%
4G goes live
6%
16%
24%
11%
44%
Windows 8 launched
4%
17%
Assassin's Creed III game
25%
18%
Felix Baumgartner skydive
iPad Mini
28%
6% 13%
20%
11%
15%
Nexus 10 tablet
3% 8%
12% 7%
Ultra HD/4K TV
3%6% 6%3%
32%
11%
41%
10%
51%
6% 8% 10% 11%
3% 11%
BBC iPlayer Radio
© Harris Interactive
31%
64%
7%
65%
70%
82%
Led Zeppelin DVD
2%6% 5%3%
85%
Dishonored game
3%5%5%3%
Jimmy Savile scandal
n/a
85%
base: all GB 16-64 (2,033)
When looking at excitement
levels among the whole
population, Skyfall reigns
supreme at the top of the list
As well as being the most discussed film
we’ve ever measured, it’s also the most
exciting, convincingly ahead of the final
Harry Potter film in our all-time list.
We also see relatively strong
excitement levels for the
Lucasfilm/Disney deal, with many
people anticipating a new trilogy and
more after that. Excitement peaks
among 25-34s.
The launch of 4G, Windows 8 and the
iPad Mini also register good levels for
excitement, all in the top quartile in our
all-time list. The latter comfortably
beats the Nexus 10 in the battle of the
most recent tablet launches.
20
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Very excited
3% 3% 3%
Somewhat excited 11% 12% 10%
Not at all excited 15% 18% 12%
Couldn’t care less 7% 9% 4%
Unfamiliar
65% 58% 71%
Very excited
2%
2%
1%
3%
3%
2%
1%
1%
Somewhat excited 6%
7%
4% 10% 4%
4%
6%
6%
Not at all excited
5%
6%
3%
6%
4%
4%
5%
5%
Couldn’t care less 3%
4%
2%
5%
4%
2%
2%
2%
Unfamiliar
85% 80% 90% 75% 85% 89% 87% 87%
Very excited
3% 4% 2% 7% 6% 3% 1% 1%
Somewhat excited 8% 9% 7% 12% 9% 8% 8% 4%
Not at all excited 12% 14% 11% 12% 13% 15% 13% 9%
Couldn’t care less 7% 9% 4% 16% 8% 4% 3% 4%
Unfamiliar
70% 64% 76% 54% 65% 70% 76% 82%
7%
25%
25%
11%
32%
8% 6% 9% 8% 9% 5% 5%
26% 24% 16% 30% 23% 29% 25%
26% 24% 18% 15% 25% 33% 31%
14% 9% 10% 12% 14% 8% 11%
27% 37% 47% 36% 29% 26% 27%
6%
13%
20%
10%
51%
7% 6% 12% 12% 6% 1% 2%
14% 13% 22% 13% 13% 10% 10%
22% 18% 14% 22% 19% 23% 20%
13% 7% 14% 10% 10% 8% 8%
45% 57% 39% 43% 52% 58% 61%
4% 5% 2% 2% 1%
14% 11% 10% 10% 10%
14% 16% 12% 18% 16%
14% 8% 7% 4% 2%
53% 60% 70% 67% 72%
Skyfall movie
Star Wars
Very excited
Somewhat excited
Not at all excited
Couldn’t care less
Unfamiliar
Ultra HD/4K
Very excited
3% 4% 1% 6% 6% 1%
Somewhat excited 5% 7% 2% 10% 9% 3% 2%
Not at all excited
5% 6% 3% 11% 7% 3% 4% 1%
Couldn’t care less 3% 5% 1% 6% 3% 4% 1% 1%
Unfamiliar
85% 78% 92% 67% 75% 89% 93% 98%
Windows 8
55-64
389
2%
2%
5%
91%
4G Live
Assassin III
45-54
426
1%
4%
13%
7%
75%
Dishonored
35-44
490
2%
10%
9%
14%
65%
Felix skydive
25-34
420
13%
14%
11%
14%
49%
iPad Mini
16-24
308
17%
14%
17%
15%
37%
iPlayer Radio
Fem
1,020
3%
5%
9%
10%
74%
Led Zep DVD
Male
1,013
9%
12%
12%
12%
55%
Nexus 10
© Harris Interactive
Total
base size
2,033
Very excited
6%
Somewhat excited 8%
Not at all excited 10%
Couldn’t care less 11%
Unfamiliar
64%
Total
base size
2,033
Very excited
17%
Somewhat excited 31%
Not at all excited 18%
Couldn’t care less 10%
Unfamiliar
24%
Very excited
6%
Somewhat excited 16%
Not at all excited 20%
Couldn’t care less 12%
Unfamiliar
46%
Very excited
3%
Somewhat excited 6%
Not at all excited
6%
Couldn’t care less 3%
Unfamiliar
82%
Very excited
4%
Somewhat excited 17%
Not at all excited 28%
Couldn’t care less 11%
Unfamiliar
41%
Very excited
6%
Somewhat excited 16%
Not at all excited 24%
Couldn’t care less 11%
Unfamiliar
44%
Male
1,013
20%
33%
16%
8%
23%
Fem
1,020
14%
29%
20%
12%
25%
16-24
308
25%
21%
13%
14%
27%
25-34
420
20%
29%
19%
9%
23%
35-44
490
21%
35%
16%
11%
18%
45-54
426
14%
38%
21%
7%
21%
55-64
389
8%
30%
23%
9%
31%
9%
19%
20%
11%
41%
4%
13%
21%
12%
50%
8%
13%
15%
13%
52%
10% 7% 6% 1%
16% 20% 17% 12%
15% 21% 22% 27%
13% 8% 12% 13%
46% 44% 43% 47%
4% 2% 6% 5% 3% 0% 1%
8% 3% 8% 8% 5% 4% 3%
7% 5% 8% 9% 5% 6% 4%
5% 2% 8% 4% 2% 1% 2%
76% 88% 70% 75% 85% 89% 90%
5% 3% 6% 7% 4% 2% 1%
18% 15% 20% 17% 14% 19% 16%
30% 25% 21% 24% 29% 29% 33%
13% 9% 17% 12% 12% 8% 6%
34% 48% 36% 40% 41% 42% 44%
8%
17%
26%
11%
38%
4%
14%
21%
11%
50%
10%
20%
15%
9%
46%
10%
17%
21%
10%
43%
5%
16%
27%
12%
40%
2%
16%
25%
11%
46%
2%
11%
27%
10%
50%
Excitement buzz
demographic breakdown
(alphabetical order)
21
London 2012
Skyfall movie
EURO 2012
Final Harry Potter
Olympic torch relay
Stars at Jubilee concert
New series of Dr Who
Dark Knight Rises
The Voice
Men In Black 3 movie
Goal-line technology
Murray loses
Felix Baumgartner skydive
Britain’s Got Talent
Amazing Spider-Man
Brits
Freeview HD
The Bourne Legacy
Prometheus movie
Oscars
The Inbetweeners Movie
3D TV sets
iPad 2
Baftas
iPhone 5
Ice Age 4
The New iPad
Avengers Assemble
DAB Radio
iPad
The Hobbit preview
Amazon Kindle Touch
Firefox 4 launched
Star Wars/Disney deal
Netflix in UK
Sites go offline for SOPA
Children in Need concert
London 2012 tickets
Nintendo 3DS
IE9 launched
Smart TV
Golden Globes
Xbox Kinect
Windows 8 launched
4G UK
Expendables ll
Call of Duty: MW3
iPhone 4S
Android-based tablets
Fifty Shades of Grey
Hunger Games movie
Spotify
Windows 7 Mobile
Sky 3D Channel
Call of Duty: Black Ops
iPhone 4
iPad Mini
iPlayer downloads
The Sweeney
65%
48%
47%
41%
39%
37%
36%
36%
36%
35%
33%
33%
32%
32%
30%
30%
30%
29%
29%
29%
29%
29%
29%
28%
25%
25%
25%
24%
24%
24%
23%
23%
23%
22%
22%
22%
22%
22%
22%
22%
22%
22%
22%
21%
21%
21%
21%
21%
21%
20%
20%
20%
20%
20%
20%
20%
19%
19%
19%
Kindle Fire UK
Samsung Galaxy Note
UK’s first 4G network
Rock of Ages movie
Internet ‘trolls’ identified
Titanic 3D movie
PS Vita
Murdoch questions
Amazon Kindle Fire
Microsoft buy Skype
Kindle eBook
Jimmy Carr tax
Nexus 7 tablet
Samsung Galaxy S3
Murdoch not a fit person
Google Chromebooks
Warner Bros. Studio Tour
Windows 8 preview
Star Wars films on BD
Google Cloud music
Nokia E7 smartphone
Sony Ericsson Xperia Play
3D Blu-ray players
FIFA 13 game
Windows 8
Stone Roses tour
MS surface preview
Asteroid mining
Facebook “Timeline”
Nintendo unveil ‘Wii U’
BlackBerry PlayBook
Samsung Galaxy Tab
LA Noire video game
Portal 2 video game
Assassin’s Creed III game
Res Evil: Retribution
Samsung fined
“ACTA” rejection
Google TV UK
Muse Olympic song
Wii U console revealed
HTC One launched
Battlefield 3 video game
Apple iCloud
Blinkbox launched
Nokia/MS partnership
Nintendo ‘3DS XL’
MacBooks revamped
Kinect: Star Wars game
Resident Evil 6 trailer
Kinect for PCs launch
Facebook new design
Big Brother re-launched
Fable III video game
PS Vita unveiled
“Quick Tap”
Vevo launched
Amazon Cloud Player
BBC iPlayer Radio
19%
19%
19%
19%
18%
19%
19%
19%
19%
19%
19%
18%
18%
18%
18%
18%
17%
17%
17%
17%
17%
17%
17%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
16%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
15%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
14%
13%
HTC beat Apple
London 2012 video game
YouView launch
Google Drive
Game chain bust
The Sun on Sunday
Facebook plan to float
Megaupload taken down
Batman: Arkham City
Apple Siri software
Windows 8 unveiled
Google+
Crysis 2
Halo: Reach
BT Vision
Res Evil 6 game
Optimus 4X HD
Prince Harry naked
MS Outlook
Microsoft SmartGlass
Nokia Lumia launched
Facebook shares
O2 mobile wallet
Mass Effect 3
PM backs UK film wins
FIFA 12 video game
HP TouchPad
Motorola Xoom
UK Radioplayer
Charlie Sheen in news
Homefront video game
Google Chrome OS
Nexus 10
Sleeping Dogs video game
Apple Mountain Lion
Chris Moyles leaves
Max Payne 3
HTC Flyer tablet
Warner films on FB
‘The Daily’ on iPad
Apple TV
Fallout: New Vegas
Digital display screens
Lumia 920
HTC Windows
PS3 Slimmed
Google search ranking
Darksiders ll
Guild Wars 2 video game
Microsoft buy Yammer
Microsoft Xbox Music
Digital Economy Act delay
Facebook app store
Project Glass
Roaming costs capped
Nokia 808 revealed
BBC TV download service
60s/70s Absolute Radio
Google Music in USA
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
13%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
12%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
11%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
YouTube movie rentals
Gears of War 3
Sony Move
Google TV
BBC News site redesign
Ultra HD/4K TV sets
Madden NFL 13
Diablo 3 game
Flame virus
Official Charts streams
MDNA album
Facebook buy Instagram
Virgin Media Tube wi-fi
Google Play
Rage video game
3D Wimbledon
Skype on Facebook
Sonic the H-hog 20 years
“.xxx” sex domain
Qriocity
Google One Pass
Steam (gaming service)
Samsung Galaxy
Madonna booed
Ouya Console
Sony touchless display
YouView
"Newport" Jay-Z spoof
Dishonored game
Led Zeppelin DVD
Piracy Hotspots
BT told block pirate sites
Deus Ex: HR game
HP to focus on software
Bing
BlackBerry music service
FA Cup on Facebook
Google buy Motorola
Dell Streak
NBA 2K13 game
Tweet Store
UK HuffPo launched
Google Buzz
Virgin Gaming
World of Warcraft free
Myspace sold for £35M
Mflow
Jimmy Savile scandal
Ubisoft security patch
PEGI Ratings
Government email spying
Google new privacy policy
SKY News Twitter use
EMI sold to Universal
Michael Jackson’s doctor
Samsung #1 smartphone
BlackBerry outage
HTC service questioned
Sony recall 1.6m TVs
10%
10%
10%
10%
10%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
9%
8%
8%
8%
8%
8%
7%
7%
7%
7%
7%
7%
7%
6%
6%
6%
6%
5%
5%
5%
5%
5%
4%
4%
3%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Steve Jobs dies
Apple-Samsung battle
Steve Jobs resigns
Yahoo! put up for sale
HTC/Apple dispute
Phone hacking
Twitter super-injunctions
iPhone secretly tracking
PS3 accounts hacked
Murdoch’s BSkyB bid
Net neutrality
iPhone4 reception issue
The Times paywall
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
please see the Appendix for
details of the fieldwork date
to understand full context
NYR = not yet released at
time of fieldwork; this
edition’s items are
highlighted green
excitement
buzz
all time list
22
appendix
Any figure shown in these Buzz reports should really be
considered in relation to when a news story occurred and
when the fieldwork was conducted. Both these dates are
presented in the appendix that follows.
appendix
Title
3D Blu-ray players
3D TV sets
3D Wimbledon
4G Live
60s/70s Absolute Radio
ACTA rejection
Amazing Spider-Man
Amazon Cloud Player
Amazon Kindle Fire
Amazon Kindle Touch
Android-based tablets
Apple iCloud
Apple Mountain Lion
Apple Siri software
Apple TV
Apple-Samsung battle
Assassin’s Creed III game
Asteroid mining
Avengers Assemble
Baftas
Batman: Arkham City
Battlefield 3 video game
BBC iPlayer Radio
BBC News site redesign
BBC TV download service
Big Brother re-launched
Bing
BlackBerry music service
BlackBerry outage
BlackBerry PlayBook
Blinkbox launched
Bourne Legacy
Britain’s Got Talent
Brits
BT told block pirate sites
BT Vision
Call of Duty: Black Ops
Call of Duty: MW3
Charlie Sheen in news
Children in Need concert
Chris Moyles leaves
Crysis 2
DAB Radio
Dark Knight Rises
Darksiders ll
News
2010
1/10
7/11
10/12
10/11
7/12
7/12
3/11
NYR
3/12
6/10
10/11
7/12
10/11
9/10
8/11
10/12
4/12
4/12
1947
10/11
10/11
10/12
7/10
NYR
8/11
6/09
8/11
10/11
6/11
2008
8/12
2/12
1977
7/11
12/06
11/10
11/11
3/11
11/11
7/12
3/11
1999
7/12
8/12
Field
8/10
5/11
7/11
11/12
11/11
7/12
7/12
4/11
10/11
4/12
2/11
10/11
8/12
10/11
11/10
9/11
11/12
5/12
4/12
2/12
11/11
11/11
11/12
8/10
3/12
9/11
8/10
9/11
10/11
6/11
5/11
9/12
4/12
2/12
9/11
11/10
11/10
11/11
4/11
11/11
8/12
4/11
8/10
8/12
9/12
Dell Streak
Deus Ex: HR game
Diablo 3 game
Digital display screens
Digital Economy Act delay
Dishonored game
EMI sold to Universal
EURO 2012
Expendables ll
FA Cup on Facebook
Fable III video game
Facebook “Timeline”
Facebook app store
Facebook buy Instagram
Facebook new design
Facebook plan to float
Facebook shares
Fallout: New Vegas
Felix Baumgartner skydive
FIFA 12 video game
FIFA 13 game
Fifty Shades of Grey
Final Harry Potter
Firefox 4 launched
Flame virus
Freeview HD
Game chain bust
Gears of War 3
Goal-line technology
Golden Globes
Google buy Motorola
Google Buzz
Google Chrome OS
Google Chromebooks
Google Cloud music
Google Drive
Google Music in USA
Google new privacy policy
Google One Pass
Google Play
Google search ranking
Google TV
Google TV UK
Google+
Government email spying
Guild Wars 2 video game
Halo: Reach
Homefront video game
HP to focus on software
6/10
8/11
6/12
2009
4/12
10/12
11/11
6/12
8/12
8/11
6/11
1/12
5/12
3/12
9/11
2/12
5/12
10/10
10/12
9/11
9/12
6/11
7/11
3/11
6/12
2012
3/12
9/11
7/12
1944
8/11
2/10
NYR
5/11
5/11
4/12
11/11
3/12
2/11
3/12
8/12
10/10
6/12
6/11
4/12
8/12
9/10
3/11
8/11
7/10
9/11
6/12
8/10
5/12
11/12
11/11
6/12
9/12
9/11
6/11
2/12
5/12
4/12
10/11
2/12
5/12
11/10
11/12
10/11
10/12
8/12
7/11
5/11
6/12
7/10
4/12
9/11
7/12
2/11
9/11
8/10
7/10
5/11
5/11
5/12
11/11
3/12
4/11
3/12
9/12
11/10
7/12
7/11
4/12
9/12
11/10
4/11
9/11
HP TouchPad
HTC beat Apple
HTC Flyer tablet
HTC One launched
HTC service questioned
HTC Windows
HTC/Apple dispute
Hunger Games movie
Ice Age 4
IE9 launched
Internet 'trolls' identified
iPad
iPad 2
iPad Mini
iPhone 4
iPhone 4S
iPhone 5
iPhone secretly tracking
iPhone4 reception issue
iPlayer downloads
Jimmy Carr tax
Jimmy Savile scandal
Kindle eBook
Kindle Fire UK
Kinect for PCs launch
Kinect: Star Wars game
LA Noire video game
Led Zeppelin DVD
London 2012
London 2012 tickets
London 2012 video game
Lumia 920
MacBooks revamped
Madden NFL 13
Madonna booed
Mass Effect 3
Max Payne 3
MDNA album
Megaupload taken down
Men In Black 3 movie
Mflow
Michael Jackson’s doctor
Microsoft buy Skype
Microsoft buy Yammer
Microsoft SmartGlass
Microsoft Xbox Music
Motorola Xoom
MS Outlook
MS Surface preview
7/11
6/12
6/11
4/12
10/11
9/12
5/11
3/12
7/12
3/11
6/12
6/10
3/11
11/12
6/10
NYR
9/12
4/11
6/10
9/12
6/12
10/12
10/09
9/12
2/12
4/12
6/11
NYR
7/12
6/11
6/12
9/12
NYR
8/12
7/12
3/12
NYR
3/12
1/12
5/12
11/09
10/11
5/11
6/12
6/12
6/12
2/11
8/12
6/12
7/11
7/12
6/11
5/12
10/11
10/12
7/11
4/12
8/12
5/11
6/12
7/10
4/11
11/12
7/10
10/11
10/12
5/11
8/10
10/12
7/12
11/12
11/10
10/12
2/12
4/12
6/11
11/12
8/12
7/11
7/12
10/12
6/12
9/12
8/12
3/12
4/12
4/12
2/12
5/12
7/10
11/11
5/11
7/12
6/12
6/12
6/11
8/12
6/12
Murdoch not a fit person
Murdoch questions
Murdoch’s BSkyB bid
Murray loses
Muse Olympic song
Myspace sold for £35M
NBA 2K13 game
Net neutrality
Netflix in UK
New series of Dr Who
Newport Jay-Z spoof
Nexus 7 tablet
Nexus 10
Nintendo ‘3DS XL’
Nintendo 3DS
Nintendo unveil ‘Wii U’
Nokia 808 revealed
Nokia E7 smartphone
Nokia Lumia launched
Nokia/MS partnership
O2 mobile wallet
Official Charts streams
Olympic torch relay
Optimus 4X HD
Oscars
Ouya Console
PEGI Ratings
Phone hacking
Piracy Hotspots
PM backs UK film wins
Portal 2 video game
Prince Harry naked
Project Glass
Prometheus movie
PS Vita
PS Vita unveiled
PS3 accounts hacked
PS3 Slimmed
Qriocity
Quick Tap
Rage video game
Res Evil 6 game
Res Evil: Retribution
Resident Evil 6 trailer
Roaming costs capped
Rock of Ages movie
Samsung #1 smartphone
Samsung fined
Samsung Galaxy
5/12
10/11
6/10
7/12
6/12
6/11
10/12
n/a
10/11
9/12
8/10
6/12
10/12
6/12
3/11
6/11
NYR
2/11
5/12
2/11
4/12
5/12
5/12
8/12
1929
8/12
7/12
6/11
9/12
1/12
6/11
8/12
4/12
6/12
2/12
NYR
4/11
9/12
3/11
6/11
10/11
10/12
9/12
1/12
3/12
6/12
10/11
8/12
4/10
5/12
11/11
2/11
7/12
7/12
7/11
10/12
11/10
2/12
9/12
8/10
7/12
11/12
7/12
6/11
6/11
3/12
5/11
5/12
4/11
5/12
5/12
5/12
9/12
2/12
8/12
8/12
7/11
10/12
2/12
6/11
9/12
4/12
6/12
2/12
6/11
5/11
10/12
4/11
6/11
10/11
10/12
10/12
2/12
3/12
6/12
11/11
9/12
8/10
24
appendix
Title
Samsung Galaxy Note
Samsung Galaxy S3
Samsung Galaxy Tab
Sites go offline for SOPA
Sky 3D Channel
SKY News Twitter use
Skyfall movie
Skype on Facebook
Sleeping Dogs video game
Smart TV
Sonic the H-hog 20 years
Sony Ericsson Xperia Play
Sony Move
Sony recall 1.6m TVs
Sony touchless display
Spotify
Star Wars films on BD
Star Wars/Disney deal
Stars at Jubilee concert
Steam (gaming service)
Steve Jobs dies
Steve Jobs resigns
Stone Roses tour
The Daily on iPad
The Hobbit preview
The Inbetweeners Movie
The New iPad
The Sun on Sunday
The Sweeney
The Times paywall
The Voice
Titanic 3D movie
Tweet Store
Twitter super-injunctions
Ubisoft patch
UK HuffPo launched
UK Radioplayer
UK’s first 4G network
Ultra HD/4K TV sets
Vevo launched
Virgin Gaming
Virgin Media Tube wi-fi
Warner Bros. Studio Tour
Warner films on FB
Wii U console revealed
News
8/12
5/12
11/10
1/12
10/10
2/12
10/12
6/11
8/12
2012
1991
4/11
9/10
10/11
NYR
2/09
9/11
10/12
6/12
2002
10/11
8/11
6/12
NYR
7/12
8/11
3/12
2/12
9/12
6/10
3/12
1997
9/12
6/11
7/12
7/11
3/11
8/12
10/12
12/09
7/10
3/12
3/12
3/11
6/12
Field
9/12
5/12
6/11
2/12
11/10
2/12
11/12
7/11
9/12
4/11
7/11
4/11
11/10
10/11
3/12
2/11
9/11
11/12
6/12
8/10
10/11
9/11
6/12
2/11
8/12
11/11
3/12
3/12
10/12
8/10
4/12
4/12
10/12
6/11
8/12
7/11
4/11
9/12
11/12
5/11
8/10
3/12
3/12
4/11
6/12
Windows 7 Mobile
Windows 8
Windows 8 launched
Windows 8 preview
Windows 8 unveiled
World of Warcraft free
Xbox Kinect
.xxx sex domain
Yahoo! put up for sale
YouTube movie rentals
YouView
YouView launch
11/10
7/12
10/12
NYR
NYR
6/11
11/10
4/11
9/11
10/11
NYR
7/12
2/11
8/12
11/12
3/12
9/11
7/11
11/10
4/11
9/11
10/11
11/10
7/12
25
our contact details
steve evans – entertainment & technology
[email protected]
07849 172 341
tom perrott – telecoms
[email protected]
07989 392 256
lee langford – technology & telecoms
[email protected]
07966 339 606
denholm scotford – business development (tmte)
[email protected]
07989 388 164
pete cooke – sector head (tmte)
[email protected]
07989 387 093
http://www.harrisinteractive.com/uk/
follow us