Harris Buzz Wave 63 - Harris Interactive UK

buzz report #63
May 2016 fieldwork
contact
steve evans
technology & entertainment
[email protected]
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product/service launching, including pack testing
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satisfaction, loyalty & stakeholder relationships
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3
what is “Buzz”?
each month, we find out the
“buzz” of a dozen or so recent or
upcoming releases/products for
technology, telecoms, media and
entertainment
we find out 3 key buzz metrics
per news item/release/product:
1.
1
level of awareness &
familiarity
2.
2
degree to which it generates
discussion among peers
3.
degree of excitement it
generates
3
The Harris Buzz study results disclosed in this report may
not be used for advertising, marketing, or promotional
purposes without the prior written consent of Harris
Interactive. Products and brand names are trademarks or
registered trademarks of their respective owners.
in this report, we look at:
Harry Potter channel on Sky
Alton Towers Galactica VR ride
Microsoft to stop the production of Xbox 360
BBC may have to move shows such as Strictly
from prime-time to avoid clashes with rival shows
Leicester City win the Premier League
Queen celebrates her 90th Birthday
Battleborn video game
Uncharted 4 video game
Ratchet and Clank video game
Oculus Rift released
Nintendo announce their new games console, Nintendo NX
The Jungle Book movie
Captain America Civil War movie
 robust quantitative method
 conducted via the Harris PollTM Online Omnibus
 2,025 respondents, fieldwork 9-13 May 2016
 data weighted to be representative of GB national
demographics aged 16-64
4
metric 1 of 3
awareness buzz
how we asked the question
please take a look at this list of technology, mobile
and entertainment topics, new products and
services. Tell us how familiar you are with each…

extremely familiar

very familiar

somewhat familiar

just know the name and nothing more

never heard of this
2 important things to note
1.
we gave no further information or images to
respondents, we just showed them the text
list as shown at the beginning of this report
2.
when considering all Buzz metrics, one needs
to bear in mind that some products/services
have been launched, some earlier than others,
and some are yet to be launched
awareness buzz
extremely
familiar
very
familiar
somewhat
familiar
know name
only
never
heard of
Queen celebrates her 90th Birthday
32%
Leicester City win the Premier League
37%
The Jungle Book movie
Captain America Civil War movie
23%
14%
BBC may have to move shows from prime-time
8%
Microsoft to stop the production of Xbox 360
7%
26%
21%
19%
18%
35%
16%
16%
22%
24%
19%
13%
55%
Uncharted 4 video game 6% 10%
14%
15%
55%
Harry Potter channel on Sky 6% 10%
15%
16%
53%
Ratchet and Clank video game 5% 8%
15%
Oculus Rift released 6% 8%
12%
13%
Battleborn video game 3%6% 10%
12%
18%
13%
13%
6%
39%
13%
17%
9%
29%
16%
Alton Towers Galactica VR ride 4% 8%
8% 4%
17%
9%
Nintendo announces new Nintendo NX console 4% 7%
© Harris Interactive
30%
53%
59%
13%
61%
16%
60%
69%
The Queen’s 90th birthday
celebrations top our Awareness
Buzz list in May, just ahead of
Leicester City’s incredible
sporting achievement
Both are in our all-time Top 50 (see
overleaf), as is the remake of The
Jungle Book.
Among the gaming news this
month, Microsoft’s ceasing
production of the Xbox 360 console
and PlayStation’s smash hit and
acclaimed Uncharted 4 game
achieve substantial awareness, but
outside the all-time Top 200 list
(overleaf).
base: all GB 16-64 (2,025)
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awareness buzz
David Bowie dies
2015 UK Election
London 2012 opening
Phone hacking
Jimmy Savile scandal
Michael Jackson’s doc
Queen's 90th
Terry Wogan dies
HMV administration
J.Clarkson suspended
Olympic torch relay
Murray loss Wimbledon
Oscars 2012
Final Harry Potter
Steve Jobs dies
Alex Ferguson retires
eBay hack
EURO 2012
London 2012 tickets
Stars at jubilee concert
2014 Glasgow Games
Baftas 2012
Blockbuster admin’n
Brits 2012
Star Wars: TFA movie
2014 FIFA Brazil
Leicester win League
The Jungle Book movie
Murdoch questions
Oscars 2016
2016 Grand National
Facebook shares
Jimmy Carr tax
Skyfall movie
BlackBerry outage
Britain’s Got Talent
Golden Globes 2012
PS3 accounts hacked
Brits 2016
Jurassic World
Justin Bieber arrested
Prince Harry naked
Bake Off new series
Eurovision 2015
Matt LeBlanc on TopGear
The Voice UK launched
Wiggins wins BBC Sport
BBC3 digital-only
12 Yrs a Slave best film
Blatter resigns
top 200 all time list
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Minions movie
Google UK tax controversy
Charlie Sheen in news
David Moyes sacked
Felix Baumgartner dive
Men In Black 3 movie
Adele album '25'
50 Shades of Grey movie
Murray Sports Person’y
New Strictly BBC1
Titanic 3D movie
TalkTalk cyber-attack
Free TV licences>75s
The Hobbit movie
Windows 10
Batman v Superman
Oscars 2013
Comic Relief 2013
DAB Radio
Dawn Planet Apes
Freeview HD
Murdoch not fit person
Peter Capaldi Dr. Who
2015 BAFTA Awards
3D TV sets
Dr Who 50th Anniv’y
Google brand change
I'm a Celebrity Final15
New series of Dr Who
Brits 2013
Doctor Who series 8
Gov’t email spying
Spectre movie
Oscars 2015
BBC1 Apprentice S11
Entwistle resigns
Paddington movie
50 Shades of Grey book
BBC Three dropped
Children in Need gig
Clarkson/Amazon
Dark Knight Rises movie
Game chain bust
iPhone 5
Les Misérables movie
Bourne Legacy movie
Pornography filters
Sherlock S03 on BBC1
The Great Gatsby movie
Windows 8 launched
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#nomakeupselfie
IE9 launched
Internet ‘trolls’ id’d
iPhone 6 and 6 Plus
Matt Smith last Dr Who
Samsung fined
The Inbetweeners 2
Twitter super-injunct
Amazon Kindle Touch
Big Brother re-launch
ENG Ashes win
Iron Man 3 movie
Leveson Report
Murdoch’s BSkyB bid
Star Trek Into Darkness
The Inbetweeners
The Sun on Sunday
Dr Who Series 9
4G UK Live
Amazing Spider-Man
Facebook new design
iPad 2
JK Rowling reveal
Lincoln movie
Mockingjay Part 2
Sites go offline SOPA
Terminator: Genisys
Amazon P offline
Chris Moyles leaves
Goal-line technology
iPhone 4S
iPlayer 30 days
The New iPad
Facebook “Timeline”
Grand Theft Auto V
Mad Max: FR
Man of Steel movie
Microsoft buy Skype
Rogue Nation movie
Star Wars/Disney deal
Facebook WhatsApp
Godzilla movie
Life of Pi movie
Nintendo 3DS
Steve Jobs resigns
The Wolverine movie
Capt.America:Civil War
Despicable Me 2
England lose Ashes 0-5
Fast & Furious 6 movie
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James Arthur X Factor
Mrs Brown’s Boys
Muppets Most Wanted
Prometheus movie
X-Men:DoFP movie
Amazing Spiderman 2
Call of Duty: MW3
CoD: Black Ops III
HG: Mockingjay 1
Ice Age 4 movie
iPhone 5S/5C
Taken 3
The Interview
The Revenant
Samsung Galaxy S7
BT buy EE
iPhone secretly tracking
PS & Xbox Live disrupt
The Hobbit: TBFA
Whatsapp encryption
BBC loophole close
Beatles on Spotify
Abbey Clancy Strictly
Apple Watch
Facebook plan to float
iPad Mini
Netflix in UK
Theory of Everything
TV Licence non pay
U2 release free album
BBC move shows
‘Viva Forever' musical
Avengers: AoU
BBC mumble complain
BBC Two 50 yrs
Hillsborough song
Louis Smith wins SCD
The Wolf of Wall Street
X-Factor Sam Bailey #1
Gaming BAFTAS '16
American Sniper movie
BT Vision
PlayStation 4 launched
The Expendables 3
Twilight: Part 2 movie
X Factor 15 Louisa
BBC The Night Manager
WhatsApp 1bn users
FIFA 16
Firefox 4 launched
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awareness buzz
iPad
Noah movie
Rock of Ages movie
Star Wars films on BD
The Hobbit 2 movie
Xbox One launched
BBC F1 loss to C4
Hercules movie
Poldark series
Spectre is Bond title
The Sweeney movie
Amazon/Morrison
Sony Xperia X
Hateful Eight movie
Sherlock Special
12 Years a Slave movie
BBC Luther 2-parter
Bing
Carphone/Dixon merge
Google new privacy
iPhone4 reception issue
Magic Mike XXL
Windows 7 Mobile
World War Z movie
Xbox One announced
BBC TV Centre closes
COD: Advanced Warfare
Digital display screens
Guardians of the Galaxy
Kindle Fire UK
Maleficent movie
Need for Speed game
Secret Life of W. Mitty
Sony PS4 announced
Streaming/Off. Charts
The World’s End movie
AC: Syndicate
Amazon Kindle Fire
BBC News site redesign
iPlayer downloads
McAlpine sues
Need for Speed movie
The Martian
BBC Olympics till 2024
Amazon £20 delivery
Angry Birds 2 game
Captain America 2
Expendables ll movie
FIFA 15
Game of Thrones S4
Google+
Hunger Games movie
One Direction #1
Robocop (2014 remake)
Samsung Gal S4 unveil
Samsung Galaxy Note
Samsung Galaxy S3
Smart TV
Sony Pictures hacked
Bad Neighbours movie
CoD: Black Ops 2
Facebook email
Kindle eBook
Rise of the Tomb Raider
Star Wars: TFA trailer
Stone Roses tour
BBC inquiry report
LEGO Marvel Avengers
Android-based tablets
Apple music
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all-time list outside of top 200
Batman: Ark Knight
Driverless cars
Google Chrome OS
Homeland series 3
Hunger Games: CF
PS Vita
Robbie Williams #1
Star Wars Battlefront
The Times paywall
Wreck-It Ralph movie
Avengers Assemble
LEGO Jurassic World
Microsoft buy Minecraft
Microsoft buy Nokia
Nintendo Wii U launch
Oblivion film
Psy ‘Gentleman’ single
Samsung Galaxy S5
Sky 3D Channel
Sony P. boss resigns
Windows 8 update
BBC3 digital date
£50 Amazon Fire
Apple iPad Air
BBC1 'The Hunt'
Call of Duty: Ghosts
Cortana Iphone/Android
FIFA 14 game
Frozen movie
Madonna booed
PlayStation 20 years
PlayStation 4 £349
Sams. Gal. Tab S tablets
Tesco Hudl 2 tablet
Tesco launch Hudl
The Croods movie
The Hobbit preview
Xbox Kinect
Xbox One £429
Assassin’s Creed III
Facebook/Instagram
Fallout 4
FIFA 12 game
FIFA 13 game
Galaxy S6 curved
Halo 5: Guardians
Jack Reacher movie
O2 Be More Dog
Samsung #1 phone
Samsung Galaxy Note 3
SimCity game
Skype on Facebook
Spotify
Windows 8.1 launched
3D Wimbledon on BBC
BBC iPlayer Radio
CoD: Black Ops
EMI sold to Universal
Galaxy Tab S2
Harry Potter screenplay
New Star Wars film title
Prime photo unlimited
UK’s first 4G network
Zero Dark Thirty movie
Street Fighter V
3D Blu-ray players
Anchorman 2 movie
Battlefield 3 game
BBC loses Olympics
BBC One +1 channel
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BlackBerry 10 revealed
Bowie The Next Day
Football Manager 2016
HTC One X launched
Interstellar movie
iPhone 4
Samsung Galaxy Tab
Warn Bros. StudioTour
MS stop Xbox 360
PvZ: GW 2
Amazon Prime rebrand
Apple iCloud Drive
Apple watch price
Big Hero 6 movie
BT win Ashes
Exodus: Gods and Kings
Nokia Lumia launched
PEGI Ratings
Samsung smartwatch
Sony recall 1.6m TVs
Star Wars: Ep VII date
Xbox One compatability
BBC Three new logo
Radio on Prime Music
PS VR pre-order
UHD Premium label
Apple iCloud
BBC Olympic comment’y
BlackBerry PlayBook
FIFA 16/women
Football Manager 2015
Google Chromebooks
Google Cloud music
Google Drive
LEGO Batman 3: BG
Mortal Kombat X
Nokia/MS partnership
PS2 games for PS4
Resident Evil (RM) game
Windows 10 showcase
Windows 8 pre-launch
Yahoo! buy Tumblr
Far Cry Primal
Uncharted 4
Harry Potter ch Sky
American Hustle movie
Asteroid mining
Evil Dead 2013 movie
Han Solo spin off
HP TouchPad
Kinect for PCs launch
MacBooks revamped
Microsoft U-turn
MS Surface preview
Nintendo unveil ‘Wii U’
Resident Evil:Retribution
Save BBC Three
Star Wars EST
Tomb Raider game
Vodafone b-band
TC: The Division
“Quick Tap”
Apple-Samsung battle
Assassin’s Creed IV
Batman: Arkham City
BBM iOS/Android
Google Nexus 6
JJ Abrams Star Wars
Megaupload down
MS Office for iPad
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New Apple TV
Nexus 10
Nexus 7 tablet
Nokia E7 smartphone
Olympus Has Fallen
PES 2016
PM backs UK film wins
Rush movie
Windows 8 preview
Yahoo! buys Summly
Galactica VR ride
2014 FIFA WC game
Apple buys Beats
Beyoncé album
Disney Infinity 3.0
Facebook app store
Final Fantasy 7 remake
Gran Turismo 6
Halo 4 game
Live Messenger closure
Mad Max video game
MS Outlook relaunch
O2 mobile wallet
Sam Gal Note 8 unveil
Super Smash Bros Wii U
Wii U console revealed
Microsoft Lumia 950
Ratchet&Clank
Sky Q launched
LG roll-up TV
£15 Sky Now
Amazon original movies
BBC top5 Xmas ratings
BT Sport Ultra HD
Destiny video game
Elise Christie bullied
Kinect: Star Wars
Little Big Planet 3
Need for Speed
Nokia Android phones
PS3 Slimmed
Sonic H-hog 20 years
Surface launch
Win 10 preview
Windows 8 unveiled
YouTube paid sub
Tesla M3 pre-order
Apple Siri software
Battlefield 4 game
Edge browser
Facebook Home
Galaxy Note Edge
Gears of War 3 game
Halo: TMCC
HTC One M8
Resident Evil 6 game
Sony Xperia Play
WWE 2K16
Xbox One stream games
Xbox-No Kinect
YouTube Gaming
Sams Android adblock
Oculus Rift released
Dark Souls 3
LG G5
Batman: Ark Origins
BT block pirate sites
Django Unchained
Football Manager ‘14
Forza 6
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Google Music in USA
HTC Windows
HTC/Apple dispute
Just Cause 3
LA Noire game
Mario Kart 8
Muse Olympic song
Myspace sold for £35M
Nexus 5 smartphone
Nintendo ‘3DS XL’
Resident Evil 6 trailer
Samsung Curve
Samsung Gear S
Video abroad (EU)
PS4 Remote play
Nintendo NX announce
Apple iOS7
BBC Music Awards
Before I Go To Sleep
Blinkbox launched
Digital sales over £1b
Football Manager ’13
Google TV UK
Halo: Reach game
HTC beat Apple
HTC One A9 phone
Lego Marvel game
LEGO: Hobbit game
LG G3 smartphone
MDNA album
MGS V:TPP
Microsoft cuts jobs
Rainbow 6 Siege
Rise of the Guardians
Samsung Galaxy TV
SKY News Twitter use
Stones GRRR! album
'Surface Book''
Vevo launched
Quantum Break game
Amazon Cloud Player
Daft Punk album
Dallas Buyers Club
Google buy Motorola
Google Play
Hitman: Absolution
iPlayer abroad
LG G4 smartphone
London 2012 game
LOVEFiLM Copper
LOVEFiLM pilots
Lumia 920
Mass Effect 3 game
Next generation iPlayer
Nexus 4
PES 2014 game
Roaming costs capped
Samsung Smart Home
Samsung Gear 2 reveal
Surface Pro 4 hybrid
The Witcher III: WH
Xbox/Oculus Rift
Xperia Z5
YouTube movie rentals
YouView launch
Battlefield: Hardline
Cloud Atlas movie
Dead Rising 3 game
E3 gaming conference
EA RM PGA Tour
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EA Sports UFC game
HTC service questioned
Microsoft Xbox Music
New Super Mario
Nintendo 2DS
Nokia Lumia 925 slim
PES 2015 game
Piracy Hotspots
PS Vita Slim released
Star Trek game
Tesla solar battery
Watch Dogs game
Oculus Rift pre-order
“.xxx” sex domain
“ACTA” rejection
Amazon 3D Fire Phone
BBC launch 5 HD ch’s
Borderlands: TPS
BT buys ESPN channels
Fable III game
Far Cry 3 game
Flame virus
Google paid music
Google piracy search
Google TV
HP focus on software
Last Guardian v.game
Max Payne 3 game
Moto 360 smartwatches
Nokia Lumia 1520/1320
Official Charts streams
Peter Kay sitcom iPlyr
Portal 2 game
PS Vita unveiled
RE: Revelations 2 game
Sky on PS4
Steam (gaming service)
Steve Ballmer to retire
UK Radioplayer
Uncharted: TNDC
Until Dawn video game
Xperia Z1 goes on sale
‘The Daily’ on iPad
60s/70s Absolute Radio
Alien: Isolation
Amazon Fire TV
Apple TV
BT ''smart'' landline
Dig Economy Act delay
Eld.Scrolls online
Facebook buys Oculus
Forza 5 game
Girls Aloud Ten album
KitKat Android
Legal rip CDs/DVDs
Minecraft/HoloLens
Microsoft SmartGlass
NBA 2K16
Nokia Lumia 1020
Now TV streaming box
Samsung Galaxy
Secret Cinema 'BttF'
Titanfall video game
TLoU: Remastered
USA ''PlayStation Now''
WWE 2K15
Xbox One DVR
Xbox One price cut
Sky Kids app
"Newport" Jay-Z spoof
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Amazon buy Twitch
Apple Mountain Lion
BBC TV d/l service
BioShock Infinite game
Crysis 2 game
Daft Punk #1
EE TV STB
Evolve game
Fallout: New Vegas
Forza Horizon 2
HTC One unveiled
LG curved smartphone
Marvel Heroes game
Microsoft Band
Motorola Xoom
Nokia Lumia 2520
PP resort in London
PS4 games on Sony Z3
Rage game
Saints Row IV game
Sky buys O2 business
Sony Xperia Z2
Surface Pro 3 launch
The Evil Within
Virgin Media Tube wi-fi
Wolfenstein game
Battelborn
HTC Vive reveal
Channel 4 'All 4'
Chromebk Pixel unveil
Civilization: BE
Defiance series/game
EA Access
Gravity movie
HP 11/14 laptops
HP company split
HTC Flyer tablet
HTC M9 s-phone
Microsoft buy Yammer
PES 16 free version
Sony Move
Sunset Overdrive
Trance movie
Warner films on Fbook
Wolfenstein: TOB
Xbox Music
MS buys AI firm Swiftkey
XCOM 2 video game
Bloodborne: TOH
Crysis 3 game
Diablo 3 game
Disney Fantasia: ME
Gears of War Judge’t
Homefront game
Intel Skylake
Kinect Sports Rivals
Optimus 4X HD
Rayman Legends game
Sams. Z/Tizen phone
Sony unveils Xperia Z
Ultra HD/4K TV sets
Miitomo game
Activision/eSports
Amazon smartphone
Driveclub
Dying Light game
Google sells Motorola
Infamous: Second Son
Killzone: Shadow Fall
Metal Gear Solid V
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
18
18
18
18
18
18
18
18
18
18
18
18
18
18
17
17
17
17
17
17
17
17
17
NBA 2K15
Nokia 808 revealed
Project Glass unveiled
Reddit Boston apology
Samsung Here maps
Snapchat hack
Steam Broadcasting
Windows phone 8.1
World of Warcraft free
Wuaki.tv launch UK
YouTube Awards
“hayu" launch in UK
BlackBerry music
Darksiders ll game
Deus Ex: HR game
DmC video game
Fes: Sony e-paper watch
Google Buzz
Google One Pass
Inside Lleywn Davis
Madden NFL 13 game
NI wins football rights
Project Cars
Runner Runner movie
Sony £949 Walkman
The Order: 1886 game
Total War: Rome II
Twitter #Music launch
Ubisoft patch
Dark Souls 2
Dell takeover bids
Dishonored game
EE Kestrel 4G
Facebook Graph Search
Guild Wars 2 game
Led Zeppelin DVD
Microsoft Hololens
Qriocity
Sky offers free tablet
Sleeping Dogs game
Sniper Elite 3 game
Sony touchless display
Splatoon game
The Last of Us game
UK HuffPo launched
Yahoo! put up for sale
Yu-Gi-Oh! LOTD
Blu-ray disc successor
Grooveshark down
HP Sprout
HTC RE camera
NBA 2K13 game
Nintendo Land game
Ouya console unveiled
Project Morpheus reveal
PS A-S B Royale game
Disney Infinity game
Facebook ‘Paper’ app
Halo: Spartan Assault
HERE sold
HP Music
HP reveal VoiceTab
HTC Vive headset
Murdered: Soul Susp.
NBA 2K14 game
Nokia Music+
RARE Replay game
The Sun/O2 4G deals
Virgin Gaming
YouView
17
17
17
17
17
17
17
17
17
17
17
17
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
14
14
14
14
14
14
14
14
14
13
13
13
13
13
13
13
13
13
13
13
13
13
13
B-Berry Secutablet
FA Cup on Facebook
Google Chromecast
Grid 2 video game
HP Slate 7
ITV launch ITV Encore
Jolla smartphone
Total War: Attila game
Tweet Store
Twitter launches Vine
#WatchOnSky
Asda remove Wii U
Canon irista cloud
Civilization Rev 2
Company of Heroes 2
Dell Streak
Huawei Ascend P6
Lilyhammer S2 Netflix
Lords of Shadow 2
nVidia device unveil
O2 Tu Go app
Screamride game
Sightseers Movie
The Wolf Among Us
Net neutrality
nVidia launch ‘Shield’
Snapchat mobile app
Tembo game
Intel Haswell
Oddworld: N'n'T game
Remember Me game
Mflow
Painkiller: H&D game
12
12
12
12
12
12
12
12
12
12
11
11
11
11
11
11
11
11
11
11
11
11
11
11
10
10
10
10
9
9
9
7
7
metric 2 of 3
discussion buzz
discussion buzz
among familiar with each
have/will
discuss a
great deal
have/will
discuss
a little
have not discussed
this at all and
probably won’t
it would never
occur to me
to discuss this
Leicester City win the Premier League (1,632)
28%
Captain America Civil War movie (1,106)
Queen celebrates her 90th Birthday (1,786)
Oculus Rift released (589)
The Jungle Book movie (1,585)
25%
13%
41%
47%
23%
13%
16%
23%
11%
26%
14%
27%
13%
27%
14%
37%
46%
14%
Nintendo announces new Nintendo NX console (512)
17%
42%
28%
13%
Battleborn video game (415)
18%
38%
33%
11%
Uncharted 4 video game (641)
19%
36%
30%
16%
38%
30%
16%
Microsoft to stop the production of Xbox 360 (681)
15%
39%
29%
17%
33%
15%
Harry Potter channel on Sky (650)
Ratchet and Clank video game (583)
11%
16%
13%
41%
34%
36%
33%
37%
Among those aware of each
topic, Leicester City’s amazing
clinching of the League title
tops the discussion poll in
May
Please see overleaf for the same
results rebased to the population
as a whole
15%
Alton Towers Galactica VR ride (598)
BBC may have to move shows from prime-time (1,052)
© Harris Interactive
43%
17%
15%
bases shown in parentheses
10
discussion buzz
among all respondents
have/will
discuss a
great deal
have/will
discuss
a little
have not discussed
this at all and
probably won’t
it would never
occur to me
to discuss this
Leicester City win the Premier League
unfamiliar
(not asked
about discussion)
21%
Queen celebrates her 90th Birthday
12%
The Jungle Book movie
10%
Captain America Civil War movie
33%
41%
21%
20%
11%
6%
7%
Uncharted 4 video game 6% 11%
9% 5%
69%
Alton Towers Galactica VR ride 4% 11%
9% 5%
Nintendo announces new Nintendo NX console 4% 10% 7% 3%
Ratchet and Clank video game 4%
10%
10%
Battleborn video game 3% 7% 6% 2%
23%
52%
67%
10% 5%
13%
48%
10% 6%
Harry Potter channel on Sky 5% 11%
23%
13%
Microsoft to stop the production of Xbox 360 5% 13%
Oculus Rift released 6% 10% 7% 4%
© Harris Interactive
21%
12%
16%
11%
22%
35%
13%
BBC may have to move shows from prime-time 5%
12%
74%
The Queen’s 90th birthday,
becoming the longest running
ruling monarch in UK history, is the
second most discussed topic this
month.
The new Jungle Book and Captain
America films are ranked 3rd and
4th.
69%
71%
75%
4%
Leicester City’s historic Premier
League win is also the most
discussed topic in May among
the nation as a whole.
All of the top 4 rank in our Top 100
all-time list (overleaf).
72%
81%
base: all GB 16-64 (2,025)
11
discussion buzz
David Bowie dies
London 2012 opening
2015 UK Election
Jimmy Savile scandal
Terry Wogan dies
Phone hacking
2014 FIFA Brazil
EURO 2012
J.Clarkson suspended
Skyfall movie
HMV administration
Murray loss Wimbledon
Star Wars: TFA movie
Final Harry Potter
Leicester win League
2014 Glasgow Games
Olympic torch relay
Stars at Jubilee concert
Queen's 90th
eBay hack
Steve Jobs dies
The Voice UK launched
2016 Grand National
Britain’s Got Talent
Jurassic World
Alex Ferguson retires
Michael Jackson’s doc
Blockbuster admin’n
London 2012 tickets
The Jungle Book movie
BlackBerry outage
Minions movie
The Hobbit movie
Blatter resigns
David Moyes sacked
Felix Baumgartner dive
Matt LeBlanc on Top Gear
Batman v Superman
Brits 2012
James Bond: Spectre
Windows 10
Oscars 2016
Jimmy Carr tax
PS3 accounts hacked
TalkTalk cyber-attack
Google UK tax controversy
3D TV sets
50 Shades of Grey movie
I'm a Celebrity Final15
50 Shades of Grey book
top 200 all time list
77
75
74
72
67
66
62
61
60
60
58
57
56
55
54
54
54
54
52
52
52
51
50
50
50
48
48
47
47
46
46
46
46
45
45
45
45
45
44
44
44
43
43
43
43
43
42
42
42
41
Bake Off new series
Gov’t email spying
Adele album '25'
Dawn Planet Apes
Iron Man 3 movie
Brits 2016
Dark Knight Rises movie
Dr Who 50th Anniv’y
iPad 2
Oscars 2012
Peter Capaldi Dr. Who
Prince Harry naked
Clarkson/Amazon
Freeview HD
iPhone 5
The Inbetweeners 2
Eurovision 2015
Goal-line technology
iPhone 6 and 6 Plus
Man of Steel movie
Murdoch questions
Star Trek Into Darkness
Wiggins wins BBC Sport
#nomakeupselfie
Baftas 2012
New series of Dr Who
New Strictly BBC1
Terminator: Genisys
The Inbetweeners
BBC3 digital-only
Amazing Spider-Man
Doctor Who series 8
Facebook new design
Men In Black 3 movie
Paddington movie
Sherlock S03 on BBC1
The Revenant
Capt.America:Civil War
12 Yrs a Slave best film
Despicable Me 2
Facebook “Timeline”
Free TV licences>75s
iPad
Les Misérables movie
Prometheus movie
The Hobbit: TBFA
The New iPad
BBC1 Apprentice S11
Fast & Furious 6 movie
Grand Theft Auto V
41
41
40
40
40
40
39
39
39
39
39
39
38
38
38
38
37
37
37
37
37
37
37
36
36
36
36
36
36
36
35
35
35
35
35
35
35
34
34
34
34
34
34
34
34
34
34
33
33
33
iPhone 5S/5C
Life of Pi movie
Matt Smith last Dr Who
Mockingjay Part 2
Murray Sports Person’y
Oscars 2013
Taken 3
BBC The Night Manager
BBC Three dropped
Charlie Sheen in news
Facebook shares
HG: Mockingjay 1
James Arthur X Factor
Justin Bieber arrested
Leveson Report
Lincoln movie
Mad Max: FR
The Interview
Titanic 3D movie
Twitter super-injunct
X-Men:DoFP movie
4G UK Live
Amazon Kindle Touch
Avengers: AoU
Bourne Legacy movie
Brits 2013
ENG Ashes win
Game chain bust
Godzilla movie
Golden Globes 2012
iPhone 4S
Nintendo 3DS
The Hobbit 2 movie
Theory of Everything
Amazing Spiderman 2
CoD: Black Ops III
Comic Relief 2013
DAB Radio
Rogue Nation movie
Star Wars/Disney deal
The Great Gatsby movie
Windows 8 launched
X Factor 15 Louisa
Hateful Eight movie
2015 BAFTA Awards
American Sniper movie
Call of Duty: MW3
Dr Who Series 9
England lose Ashes 0-5
Mrs Brown’s Boys
33
33
33
33
33
33
33
33
32
32
32
32
32
32
32
32
32
32
32
32
32
31
31
31
31
31
31
31
31
31
31
31
31
31
30
30
30
30
30
30
30
30
30
29
29
29
29
29
29
29
Oscars 2015
PlayStation 4 launched
Pornography filters
Samsung fined
The Wolf of Wall Street
The Wolverine movie
World War Z movie
Samsung Galaxy S7
Apple Watch
Entwistle resigns
FIFA 16
iPad Mini
iPhone secretly tracking
Spectre is Bond title
The Martian
Xbox One launched
BBC loophole close
Whatsapp encryption
Sherlock Special
IE9 launched
Murdoch not fit person
Murdoch’s BSkyB bid
PS & Xbox Live disrupt
PS2 games for PS4
Sites go offline SOPA
The Expendables 3
Xbox One announced
Amazon Prime offline
Big Brother re-launch
COD: Advanced Warfare
Google brand change
Hunger Games movie
Ice Age 4 movie
Internet ‘trolls’ id’d
Louis Smith wins SCD
Microsoft buy Skype
Noah movie
Sony PS4 announced
Star Wars: TFA trailer
The Sun on Sunday
TV Licence non pay
Twilight: Part 2 movie
BBC move shows
Abbey Clancy Strictly
Driverless cars
Game of Thrones S4
Guardians of the Galaxy
Interstellar movie
Kindle eBook
Maleficent movie
29
29
29
29
29
29
29
29
28
28
28
28
28
28
28
28
28
28
27
27
27
27
27
27
27
27
27
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
25
25
25
25
25
25
25
25
discussion buzz
PlayStation 4 £349
The World’s End movie
Xbox One £429
XFactor Sam Bailey #1
Gaming BAFTAS '16
BBC inquiry report
12 Years a Slave movie
Android-based tablets
Avengers Assemble
BBC Luther 2-parter
Children in Need gig
Hunger Games: CF
iPhone 4
iPhone4 reception issue
iPlayer 30 days
Netflix in UK
Oblivion film
Robocop (2014 remake)
Spotify
The Hobbit preview
Windows 7 Mobile
Xbox Kinect
Amazon/Morrison
BBC F1 loss to C4
Apple iPad Air
BBC mumble complain
BT buy EE
Captain America 2
Firefox 4 launched
Frozen movie
Kindle Fire UK
Rock of Ages movie
Smart TV
Star Wars Battlefront
The Sweeney movie
U2 release free album
Wreck-It Ralph movie
AC: Syndicate
Amazon £20 delivery
Bad Neighbours movie
Batman: Ark Knight
COD: Black Ops
CoD: Black Ops 2
Expendables ll movie
Facebook WhatsApp
FIFA 15
Hercules movie
iPlayer downloads
Magic Mike XXL
New Star Wars film title
Poldark series
Samsung Gal S4 unveil
Samsung Galaxy Note
Sky 3D Channel
Sony Pictures hacked
Steve Jobs resigns
The Croods movie
Beatles on Spotify
BBC1 'The Hunt'
Big Hero 6 movie
Call of Duty: Ghosts
Fallout 4
FIFA 14 game
Homeland series 3
Muppets Most Wanted
Psy ‘Gentleman’ single
Star Wars: Ep VII date
Tesco launch Hudl
Amazon Kindle Fire
Apple music
25
25
25
25
25
25
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
23
23
23
23
23
23
23
23
23
23
23
23
23
23
23
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
21
21
21
21
21
21
21
21
21
21
21
20
20
all-time list outside of top 200
Evil Dead 2013 movie
Facebook plan to float
FIFA 13 game
Galaxy S6 curved
Hillsborough song
Jack Reacher movie
JK Rowling reveal
Need for Speed movie
PS Vita
Star Wars films on BD
Windows 10 showcase
Windows 8.1 launched
Zero Dark Thirty movie
PS VR pre-order
LEGO Marvel Avengers
Sony Xperia X
BBC Olympics till 2024
Anchorman 2 movie
Apple watch price
Assassin’s Creed III
BBC One +1 channel
BlackBerry PlayBook
Bowie The Next Day
BT Vision
Exodus: Gods and Kings
FIFA 12 game
FIFA 16/women
LEGO Jurassic World
McAlpine sues
Microsoft U-turn
Need for Speed
Nintendo unveil ‘Wii U’
Olympus Has Fallen
Samsung Galaxy S3
Secret Life of W. Mitty
UK’s first 4G network
Warn Bros. StudioTour
WhatsApp 1bn users
Rise of the Tomb Raider
“Quick Tap”
BBC Two 50 yrs
Chris Moyles leaves
Cortana Iphone/Android
Google Chromebooks
Google+
Halo 5: Guardians
Han Solo spin off
Harry Potter screenplay
Nintendo Wii U launch
Nokia/MS partnership
Samsung Galaxy S5
Samsung Galaxy Tab
Sony Xperia Play
Windows 8 pre-launch
Windows 8 update
Xbox One compatability
MS stop Xbox 360
Uncharted 4
Far Cry Primal
BT win Ashes
£50 Amazon Fire
Angry Birds 2 game
Apple iCloud
Battlefield 3 game
BBC loses Olympics
BBC TV Centre closes
Destiny video game
Football Manager 2015
Football Manager 2016
Google Chrome OS
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
17
17
17
17
17
17
17
17
17
17
17
17
17
17
Google Cloud music
Google new privacy
Google Nexus 6
LA Noire game
MS Surface preview
Nexus 7 tablet
Nokia E7 smartphone
PlayStation 20 years
Portal 2 game
Prime photo unlimited
Resident Evil:Retribution
Rush movie
Samsung smartwatch
Stone Roses tour
Dark Souls 3
TC: The Division
Street Fighter V
Oculus Rift released
Harry Potter ch Sky
BBC3 digital date
LG roll-up TV
UHD Premium label
American Hustle movie
Apple Siri software
BBM iOS/Android
BlackBerry 10 revealed
Carphone/Dixon merge
Crysis 2 game
Galaxy Tab S2
HTC One X launched
Just Cause 3
Megaupload down
Microsoft buy Minecraft
Microsoft buy Nokia
New Apple TV
Sams. Gal. Tab S tablets
Samsung #1 phone
Samsung Galaxy Note 3
Streaming/Off. Charts
The Times paywall
Win 10 preview
Windows 8 preview
Sky Q launched
Galactica VR ride
Tesla M3 pre-order
PS4 Remote play
Quantum Break game
2014 FIFA WC game
3D Blu-ray players
Amazon Cloud Player
Apple iOS7
Assassin’s Creed IV
Asteroid mining
BBC News site redesign
Django Unchained
E3 gaming conference
Final Fantasy 7 remake
Google Drive
Halo: TMCC
JJ Abrams Star Wars
LEGO Batman 3: BG
MacBooks revamped
Mad Max video game
Muse Olympic song
Nintendo ‘3DS XL’
One Direction #1
PES 2016
PS Vita unveiled
Sam Gal Note 8 unveil
Samsung Curve
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
Samsung Gear S
Save BBC Three
Tesco Hudl 2 tablet
Tomb Raider game
Video abroad (EU)
YouTube Gaming
PvZ: GW 2
Nintendo NX announce
Ratchet&Clank
Disney Infinity 3.0
“ACTA” rejection
Batman: Arkham City
Battlefield 4 game
Blinkbox launched
BT Sport Ultra HD
Dallas Buyers Club
Edge browser
Fable III game
Facebook Home
Facebook/Instagram
Google TV UK
Gran Turismo 6
Halo 4 game
Halo: Reach game
London 2012 game
MGS V:TPP
Microsoft Lumia 950
Mortal Kombat X
Next generation iPlayer
Rainbow 6 Siege
Resident Evil (RM) game
Resident Evil 6 game
Robbie Williams #1
Star Wars EST
Surface launch
The Witcher III: WH
Vevo launched
Wii U console revealed
BBC Three new logo
Radio on Prime Music
Sams Android adblock
LG G5
‘Viva Forever' musical
£15 Sky Now
Amazon original movies
Amazon Prime rebrand
Apple iCloud Drive
Apple-Samsung battle
Batman: Ark Origins
Before I go To Sleep
Bing
Borderlands: TPS
Cloud Atlas movie
Facebook email
Forza 6
Gravity movie
Hitman: Absolution
Homefront game
HP TouchPad
Kinect for PCs launch
Kinect: Star Wars
Mass Effect 3 game
Motorola Xoom
MS Outlook relaunch
Need for Speed game
Nexus 10
Nexus 5 smartphone
Nokia Lumia launched
O2 Be More Dog
PEGI Ratings
15
15
15
15
15
15
15
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
PM backs UK film wins
Resident Evil 6 trailer
Rise of the Guardians
Samsung Smart Home
SimCity game
Skype on Facebook
Sony Move
Sony P. boss resigns
Super Smash Bros Wii U
'Surface Book''
UK Radioplayer
Uncharted: TNDC
Vodafone b-band
Warner films on Fbook
Watch Dogs game
Windows 8 unveiled
WWE 2K16
Xbox One stream games
Xbox/Oculus Rift
Xbox-No Kinect
Yahoo! buys Summly
YouView launch
Oculus Rift pre-order
‘The Daily’ on iPad
“.xxx” sex domain
Alien: Isolation
Apple buys Beats
Battlefield: Hardline
BBC iPlayer Radio
BBC Olympic comment’y
BioShock Infinite game
Daft Punk album
Eld.Scrolls online
Far Cry 3 game
Football Manager ‘14
Galaxy Note Edge
Gears of War 3 game
Google Music in USA
Google piracy search
Google Play
HTC beat Apple
HTC One M8
HTC Windows
Lego Marvel game
LEGO: Hobbit game
Little Big Planet 3
Live Messenger closure
Mario Kart 8
MS Office for iPad
O2 mobile wallet
PES 2014 game
PP resort in London
PS3 Slimmed
Sony recall 1.6m TVs
Surface Pro 4 hybrid
Tesla solar battery
TLoU: Remastered
Until Dawn video game
Xperia Z1 goes on sale
Xperia Z5
YouTube paid sub
HTC One A9 phone
Battelborn
Samsung Galaxy TV
3D Wimbledon on BBC
Amazon 3D Fire Phone
Apple TV
Beyoncé album
BT block pirate sites
BT buys ESPN channels
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
11
11
11
11
11
11
11
11
Civilization: BE
Daft Punk #1
Dead Rising 3 game
Defiance series/game
Dig Economy Act delay
Digital display screens
Evolve game
Facebook app store
Fallout: New Vegas
Football Manager ’13
Forza 5 game
HTC Flyer tablet
HTC M9 s-phone
HTC One unveiled
Legal rip CDs/DVDs
LG G3 smartphone
LG G4 smartphone
Lumia 920
Microsoft SmartGlass
Minecraft/HoloLens
Moto 360 smartwatches
Nexus 4
Nintendo 2DS
Nokia Lumia 925 slim
PES 16 free version
Piracy Hotspots
Star Trek game
Stones GRRR! album
Sunset Overdrive
Trance movie
Xbox One price cut
Sky Kids app
XCOM 2 video game
Miitomo game
HTC Vive reveal
Apple Mountain Lion
BBC Music Awards
BBC top5 Xmas ratings
Bloodborne: TOH
Crysis 3 game
Darksiders ll game
Diablo 3 game
Dying Light game
EA Sports UFC game
Elise Christie bullied
Forza Horizon 2
Google One Pass
Google TV
Guild Wars 2 game
HP 11/14 laptops
HP focus on software
HTC/Apple dispute
iPlayer abroad
KitKat Android
Last Guardian v.game
LG curved smartphone
LOVEFiLM Copper
LOVEFiLM pilots
Madonna booed
MDNA album
Microsoft Band
Microsoft buy Yammer
Microsoft Xbox Music
NBA 2K16
New Super Mario
Nokia Lumia 1520/1320
Optimus 4X HD
PES 2015 game
Qriocity
RE: Revelations 2 game
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
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11
11
11
11
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10
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10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
Saints Row IV game
Samsung Gear 2 reveal
SKY News Twitter use
Sky on PS4
Sleeping Dogs game
The Evil Within
Titanfall video game
Ultra HD/4K TV sets
Wolfenstein game
WWE 2K15
Yahoo! buy Tumblr
YouTube movie rentals
Intel Skylake
"Newport" Jay-Z spoof
60s/70s Absolute Radio
Amazon buy Twitch
Amazon Fire TV
Amazon smartphone
BBC TV d/l service
BT ''smart'' landline
Chromebk Pixel unveil
Disney Fantasia: ME
Driveclub
EA RM PGA Tour
EMI sold to Universal
Facebook buys Oculus
Flame virus
Girls Aloud Ten album
Google buy Motorola
Marvel Heroes game
Max Payne 3 game
Microsoft cuts jobs
Nokia Android phones
Nokia Lumia 2520
Peter Kay sitcom iPlyr
Project Glass unveiled
PS Vita Slim released
PS4 games on Sony Z3
Roaming costs capped
Secret Cinema 'BttF'
Sonic H-hog 20 years
Steam (gaming service)
Steam Broadcasting
Surface Pro 3 launch
The Last of Us game
The Order: 1886 game
USA ''PlayStation Now''
Windows phone 8.1
Wolfenstein: TOB
Xbox One DVR
YouTube Awards
MS buys AI firm Swiftkey
"hayu" launched
Activision/eSports
BBC launch 5 HD ch’s
Channel 4 'All 4'
Dark Souls 2
Deus Ex: HR game
Digital sales over £1b
EA Access
Fes: Sony e-paper watch
Gears of War Judge’t
Google paid music
HTC service questioned
Infamous: Second Son
Inside Lleywn Davis
Killzone: Shadow Fall
Kinect Sports Rivals
Madden NFL 13 game
Microsoft Hololens
10
10
10
10
10
10
10
10
10
10
10
10
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
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9
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9
9
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9
9
9
9
9
9
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
Nokia 808 revealed
Nokia Lumia 1020
Now TV streaming box
Official Charts streams
Project Cars
Project Morpheus reveal
Rage game
Rayman Legends game
Reddit Boston apology
Runner Runner movie
Sams. Z/Tizen phone
Samsung Galaxy
Samsung Here maps
Sky buys O2 business
Snapchat hack
Sniper Elite 3 game
Sony £949 Walkman
Sony unveils Xperia Z
Splatoon game
Steve Ballmer to retire
Twitter #Music launch
Virgin Media Tube wi-fi
Xbox Music
YouView
Dishonored game
DmC video game
EE TV STB
Google sells Motorola
HP company split
HP Slate 7
HP Sprout
HTC Vive headset
Metal Gear Solid V
Myspace sold for £35M
NBA 2K14 game
NBA 2K15
Net neutrality
NI wins football rights
Ouya console unveiled
PS A-S B Royale game
Sony touchless display
Sony Xperia Z2
Total War: Rome II
Ubisoft patch
Wuaki.tv launch UK
#WatchOnSky
B-Berry Secutablet
BlackBerry music
Canon irista cloud
Dell Streak
Disney Infinity game
EE Kestrel 4G
FA Cup on Facebook
Facebook ‘Paper’ app
Grid 2 video game
Grooveshark down
Halo: Spartan Assault
HP Music
HTC RE camera
Jolla smartphone
Led Zeppelin DVD
Murdered: Soul Susp.
NBA 2K13 game
Nintendo Land game
Nokia Music+
nVidia launch ‘Shield’
RARE Replay game
Sky offers free tablet
Total War: Attila game
Tweet Store
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
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6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
World of Warcraft free
Yu-Gi-Oh! LOTD
Blu-ray disc successor
Company of Heroes 2
Dell takeover bids
Facebook Graph Search
Google Buzz
Google Chromecast
HERE sold
Huawei Ascend P6
Intel Haswell
ITV launch ITV encore
Lilyhammer S2 Netflix
Lords of Shadow 2
Nvidia device unveil
Remember Me game
Screamride game
Sightseers Movie
Tembo game
The Wolf Among Us
Asda remove Wii U
Civilization Rev 2
HP reveal VoiceTab
Mflow
O2 Tu Go app
Oddworld: N'n'T game
Painkiller: H&D game
Snapchat mobile app
The Sun/O2 4G deals
Twitter launches Vine
UK HuffPo launched
Virgin Gaming
Yahoo! put up for sale
6
6
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
metric 3 of 3
excitement buzz
excitement buzz
among familiar with each
very
excited
somewhat
excited
not at all
excited
couldn’t
care less
Oculus Rift released (589)
25%
40%
Captain America Civil War movie (1,106)
27%
36%
Nintendo announces new Nintendo NX console (512)
20%
39%
Uncharted 4 video game (641)
21%
37%
Harry Potter channel on Sky (650)
17%
38%
Battleborn video game (415)
17%
37%
The Jungle Book movie (1,585)
18%
34%
Alton Towers Galactica VR ride (598)
16%
35%
Queen celebrates her 90th Birthday (1,786)
Microsoft to stop the production of Xbox 360 (681)
14%
8%
BBC may have to move shows from prime-time (1,052) 6%
23%
12%
30%
11%
15%
15%
36%
10%
32%
25%
31%
24%
25%
30%
35%
10%
10%
28%
40%
Leicester City win the Premier League (1,632)
Ratchet and Clank video game (583)
© Harris Interactive
14%
24%
38%
Among those aware of each
story, the release of the Oculus
Rift VR headset tops the
excitement ranking this month
See overleaf for the same results rebased to the GB population as a
whole.
14%
24%
35%
14%
36%
15%
21%
40%
28%
44%
27%
bases shown in parentheses
15
excitement buzz
among all respondents
very
excited
somewhat
excited
not at all
excited
couldn’t
care less
The Jungle Book movie
Leicester City win the Premier League
Queen celebrates her 90th Birthday
Captain America Civil War movie
unfamiliar (not asked
about excitement)
11%
31%
14%
25%
26%
9%
19%
27%
14%
13%
9% 5%
9% 5%
© Harris Interactive
48%
21%
Ratchet and Clank video game 4% 10%
10% 4%
71%
13%
52%
72%
9%
On a national level, we see a
clear top 3, with The Jungle
Book, Leicester’s win and the
Queen’s birthday generating
most excitement this month
The latest Captain America film and
Naughty Dog’s Uncharted 4 also
generate substantial levels of
excitement this month.
75%
BBC may have to move shows from prime-time 3% 11%
Battleborn video game 3% 7% 7%2%
6%
13%
69%
Alton Towers Galactica VR ride 5% 10% 10% 4%
13%
19%
74%
Nintendo announces new Nintendo NX console 5% 10% 7% 3%
Microsoft to stop the production of Xbox 360 3% 8%
23%
69%
Oculus Rift released 7% 11% 6% 3%
Harry Potter channel on Sky 5% 12%
23%
19%
33%
19%
Uncharted 4 video game 6% 11%
11%
While Nintendo have confirmed the
existence of a new console, the NX,
we’ll be measuring this again when
more details are revealed.
67%
81%
base: all GB 16-64 (2,025)
16
excitement buzz
London 2012 opening
Skyfall movie
Star Wars: TFA movie
EURO 2012
Jurassic World
2015 UK Election
2014 FIFA Brazil
The Jungle Book movie
Final Harry Potter
James Bond: Spectre
Minions movie
The Hobbit movie
Leicester win League
2014 Glasgow Games
Batman v Superman
Iron Man 3 movie
Olympic torch relay
2016 Grand National
Stars at Jubilee concert
Queen's 90th
Bake Off new series
Dark Knight Rises movie
Dawn Planet Apes
I'm a Celebrity Final15
New series of Dr Who
The Voice UK launched
Windows 10
Dr Who 50th Anniv’y
Men In Black 3 movie
Mockingjay Part 2
Terminator: Genisys
The Inbetweeners 2
Adele album '25'
Sherlock S03 on BBC1
X-Men:DoFP movie
Capt.America:Civil War
Goal-line technology
Murray loss Wimbledon
Star Trek Into Darkness
BBC The Night Manager
Brits 2016
Britain’s Got Talent
Felix Baumgartner dive
HG: Mockingjay 1
The Hobbit: TBFA
Oscars 2016
The Revenant
Avengers: AoU
Comic Relief 2013
Despicable Me 2
top 200 all time list
65
48
47
47
46
44
43
41
41
41
41
41
40
40
39
39
39
38
37
36
36
36
36
36
36
36
36
35
35
35
35
35
34
34
34
33
33
33
33
32
32
32
32
32
32
32
32
31
31
31
Mad Max: FR
Taken 3
The Hobbit 2 movie
Matt LeBlanc on TopGear
Amazing Spider-Man
Brits 2012
Doctor Who series 8
Freeview HD
Man of Steel movie
Samsung Galaxy S7
3D TV sets
BBC1 Apprentice S11
Bourne Legacy movie
iPad 2
iPlayer 30 days
New Strictly BBC1
Oscars 2012
Paddington movie
Prometheus movie
Spectre is Bond title
The Inbetweeners
Theory of Everything
Wiggins wins BBC Sport
ENG Ashes win
Sherlock Special
Baftas 2012
Blatter resigns
Dr Who Series 9
Les Misérables movie
Star Wars: TFA trailer
The Wolverine movie
Hateful Eight movie
Clarkson/Amazon
Fast & Furious 6 movie
Godzilla movie
Matt Smith last Dr Who
Mrs Brown’s Boys
Rogue Nation movie
The Martian
Amazing Spiderman 2
BBC Luther 2-parter
CoD: Black Ops III
iPhone 6 and 6 Plus
Life of Pi movie
Murray Sports Person’y
Peter Capaldi Dr. Who
12 Yrs a Slave best film
American Sniper movie
Ice Age 4 movie
iPhone 5
31
31
31
30
30
30
30
30
30
29
29
29
29
29
29
29
29
29
29
29
29
29
29
29
28
28
28
28
28
28
28
27
27
27
27
27
27
27
27
26
26
26
26
26
26
26
25
25
25
25
J.Clarkson suspended
The New iPad
The Wolf of Wall Street
Avengers Assemble
DAB Radio
FIFA 16
Interstellar movie
iPad
Lincoln movie
The Great Gatsby movie
World War Z movie
BBC Olympics till 2024
12 Years a Slave movie
2015 BAFTA Awards
Amazon Kindle Touch
Amazon P offline
Captain America 2
Firefox 4 launched
Guardians of the Galaxy
Hunger Games: CF
Maleficent movie
New Star Wars film title
PlayStation 4 launched
Star Wars Battlefront
The Expendables 3
The Hobbit preview
The World’s End movie
X Factor 15 Louisa
Gaming BAFTAS '16
Whatsapp encryption
50 Shades of Grey movie
AC: Syndicate
Children in Need gig
COD: Advanced Warfare
Game of Thrones S4
Golden Globes 2012
Grand Theft Auto V
IE9 launched
London 2012 tickets
Netflix in UK
Nintendo 3DS
Oscars 2013
Oscars 2015
Robocop (2014 remake)
Sites go offline SOPA
Smart TV
Sony PS4 announced
Star Wars/Disney deal
Xbox Kinect
4G UK Live
25
25
25
24
24
24
24
24
24
24
24
23
23
23
23
23
23
23
23
23
23
23
23
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23
23
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
21
Alex Ferguson retires
Android-based tablets
Bad Neighbours movie
Batman: Ark Knight
Call of Duty: MW3
Eurovision 2015
Expendables ll movie
Frozen Movie
iPhone 4S
iPhone 5S/5C
Noah Movie
Oblivion film
Star Wars: Ep VII date
Windows 8 launched
Xbox One announced
Xbox One launched
Amazon/Morrison
Beatles on Spotify
#nomakeupselfie
50 Shades of Grey book
BBC One +1 channel
BBC1 'The Hunt'
Brits 2013
CoD: Black Ops
David Moyes sacked
Fallout 4
Galaxy S6 curved
Homeland series 3
Hunger Games movie
iPhone 4
Samsung Gal S4 unveil
Sky 3D Channel
Spotify
The Interview
Windows 7 Mobile
Wreck-It Ralph movie
PS VR pre-order
Amazon Kindle Fire
Anchorman 2 movie
Apple iPad Air
Apple music
Apple Watch
Big Hero 6 movie
FIFA 15
Free TV licences>75s
Hercules movie
iPad Mini
iPlayer downloads
Kindle eBook
Kindle Fire UK
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
20
20
20
20
20
20
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20
20
20
20
20
20
20
19
19
19
19
19
19
19
19
19
19
19
19
19
excitement buzz
Louis Smith wins SCD
Magic Mike XXL
Microsoft buy Skype
Murdoch questions
Need for Speed
Olympus Has Fallen
PS Vita
Rock of Ages movie
Samsung Galaxy Note
The Croods movie
The Sweeney movie
Titanic 3D movie
Twilight: Part 2 movie
UK’s first 4G network
Sony Xperia X
LEGO Marvel Avengers
Uncharted 4
Far Cry Primal
£50 Amazon Fire
CoD: Black Ops 2
Cortana Iphone/Android
Exodus: Gods and Kings
FIFA 16/women
Google Chromebooks
Halo 5: Guardians
Han Solo spin off
Internet ‘trolls’ id’d
James Arthur X Factor
Jimmy Carr tax
LEGO Jurassic World
Muppets Most Wanted
Murdoch not fit person
Nexus 7 tablet
PlayStation 4 £349
Poldark series
Rise of the Tomb Raider
Samsung Galaxy S3
Windows 10 showcase
Oculus Rift released
Harry Potter ch Sky
TC: The Division
Dark Souls 3
LG roll-up TV
3D Blu-ray players
BBC Two 50 yrs
Call of Duty: Ghosts
Evil Dead 2013 movie
Football Manager 2016
Google brand change
Google Cloud music
Harry Potter screenplay
Hillsborough song
Jack Reacher movie
Need for Speed movie
Nokia E7 smartphone
PlayStation 20 years
Pornography filters
PS2 games for PS4
Sams. Gal. Tab S tablets
Sony Xperia Play
Star Wars films on BD
Warn Bros. StudioTour
Windows 8 preview
Xbox One compatability
BBC3 digital-only
Street Fighter V
PS4 Remote play
UHD Premium label
Abbey Clancy Strictly
Assassin’s Creed IV
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
19
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
16
16
16
16
all-time list outside of top 200
Asteroid mining
BlackBerry PlayBook
Driverless cars
Facebook “Timeline”
FIFA 13 game
FIFA 14 game
Football Manager 2015
Google Nexus 6
JJ Abrams Star Wars
Just Cause 3
LA Noire game
Leveson Report
MS Surface preview
New Apple TV
Nintendo unveil ‘Wii U’
Portal 2 game
Rush movie
Samsung Galaxy S5
Samsung Galaxy Tab
Save BBC Three
Secret Life of W. Mitty
Stone Roses tour
Windows 8 pre-launch
X-Factor Sam Bailey #1
Sky Q launched
Tesla M3 pre-order
BBC loophole close
Nintendo NX announce
Galactica VR ride
Quantum Break game
BBC F1 loss to C4
“ACTA” rejection
American Hustle movie
Apple iCloud
Assassin’s Creed III
Battlefield 3 game
Blinkbox launched
Bowie The Next Day
Destiny video game
Final Fantasy 7 remake
Galaxy Tab S2
Google TV UK
Halo: TMCC
HTC One X launched
LEGO Batman 3: BG
Muse Olympic song
Nintendo Wii U launch
Nokia/MS partnership
Resident Evil:Retribution
Samsung fined
Samsung Galaxy Note 3
Wii U console revealed
Win 10 preview
Zero Dark Thirty movie
PvZ: GW 2
BBC move shows
Ratchet&Clank
WhatsApp 1bn users
“Quick Tap”
Amazon Cloud Player
Apple watch price
Big Brother re-launch
BT Sport Ultra HD
Django Unchained
E3 gaming conference
Fable III game
Facebook new design
Forza 6
Kinect for PCs launch
Kinect: Star Wars
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
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16
16
15
15
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15
15
15
15
15
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
MacBooks revamped
Mad Max video game
Microsoft Lumia 950
Next generation iPlayer
Nintendo ‘3DS XL’
PES 2016
Prime photo unlimited
PS Vita unveiled
Rainbow 6 Siege
Resident Evil (RM) game
Resident Evil 6 trailer
Robbie Williams #1
Samsung Gear S
Samsung Smart Home
Super Smash Bros Wii U
'Surface Book''
Tesla solar battery
The Witcher III: WH
TV Licence non pay
Vevo launched
Video abroad (EU)
Watch Dogs game
Windows 8 update
Windows 8.1 launched
YouTube Gaming
Radio on Prime Music
LG G5
Sams Android adblock
2014 FIFA WC game
Amazon original movies
Angry Birds 2 game
Apple iCloud Drive
Apple iOS7
Apple Siri software
Batman: Arkham City
Battlefield 4 game
Battlefield: Hardline
BBC iPlayer Radio
BBC TV Centre closes
Before I Go To Sleep
BT buy EE
BT Vision
Crysis 2 game
Edge browser
England lose Ashes 0-5
Facebook plan to float
Game chain bust
Google Drive
Google+
Gran Turismo 6
Gravity movie
Halo: Reach game
HTC beat Apple
Lego Marvel game
Little Big Planet 3
London 2012 game
Mario Kart 8
Megaupload down
MGS V:TPP
Mortal Kombat X
Need for Speed game
Rise of the Guardians
Sam Gal Note 8 unveil
Samsung smartwatch
Sony Pictures hacked
Star Wars EST
Surface launch
Surface Pro 4 hybrid
Tesco Hudl 2 tablet
The Sun on Sunday
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
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13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Tomb Raider game
Uncharted: TNDC
Windows 8 unveiled
Xbox/Oculus Rift
Xperia Z5
YouView launch
Oculus Rift pre-order
£15 Sky Now
Batman: Ark Origins
BBC Three dropped
BBM iOS/Android
BlackBerry 10 revealed
Borderlands: TPS
BT win Ashes
Charlie Sheen in news
Dallas Buyers Club
Disney Infinity 3.0
Eld.Scrolls online
Facebook shares
FIFA 12 game
Galaxy Note Edge
Google Chrome OS
Halo 4 game
Hitman: Absolution
Homefront game
HP TouchPad
HTC One A9 phone
JK Rowling reveal
Mass Effect 3 game
Microsoft SmartGlass
Motorola Xoom
MS Office for iPad
MS Outlook relaunch
Nexus 5 smartphone
Nokia Lumia launched
O2 mobile wallet
Optimus 4X HD
PM backs UK film wins
PP resort in London
Prince Harry naked
Psy ‘Gentleman’ single
RE: Revelations 2 game
Resident Evil 6 game
Samsung Curve
Samsung Galaxy TV
Streaming/Off. Charts
Tesco launch Hudl
TLoU: Remastered
U2 release free album
UK Radioplayer
Until Dawn video game
WWE 2K16
Xbox One £429
Xbox One stream games
Sky Kids app
BBC3 digital date
‘The Daily’ on iPad
Alien: Isolation
Amazon 3D Fire Phone
Apple Mountain Lion
Apple TV
BBC Music Awards
BioShock Infinite game
Chris Moyles leaves
Cloud Atlas movie
Daft Punk album
Dead Rising 3 game
Digital display screens
Evolve game
Fallout: New Vegas
13
13
13
13
13
13
12
12
12
12
12
12
12
12
12
12
12
12
12
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12
12
12
12
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
Far Cry 3 game
Football Manager ‘14
Forza 5 game
HP 11/14 laptops
HTC Flyer tablet
HTC M9 s-phone
HTC One M8
HTC One unveiled
iPlayer abroad
Last Guardian v.game
LEGO: Hobbit game
Max Payne 3 game
Microsoft U-turn
Minecraft/HoloLens
NBA 2K16
Nexus 10
Nexus 4
PES 16 free version
SimCity game
Sleeping Dogs game
Vodafone b-band
Warner films on Fbook
Xbox-No Kinect
Xperia Z1 goes on sale
MS stop Xbox 360
Battelborn
Miitomo game
XCOM 2 video game
HTC Vive reveal
60s/70s Absolute Radio
BBC launch 5 HD ch’s
BBC News site redesign
BBC TV d/l service
Bloodborne: TOH
BT ''smart'' landline
Civilization: BE
Darksiders ll game
Dig Economy Act delay
Dying Light game
Facebook app store
Facebook Home
Facebook WhatsApp
Forza Horizon 2
Gears of War 3 game
Google Music in USA
Google piracy search
Google TV
Guild Wars 2 game
HTC Windows
Intel Skylake
Legal rip CDs/DVDs
LG curved smartphone
LG G3 smartphone
LG G4 smartphone
Lumia 920
Microsoft Band
Microsoft buy Minecraft
Microsoft buy Nokia
Microsoft buy Yammer
Microsoft Xbox Music
Moto 360 smartwatches
New Super Mario
Nokia 808 revealed
O2 Be More Dog
PES 2015 game
PES 2014 game
Project Glass unveiled
PS3 Slimmed
PS4 games on Sony Z3
Roaming costs capped
11
11
11
11
11
11
11
11
11
11
11
11
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Sony Move
Star Trek game
Stones GRRR! Album
Sunset Overdrive
The Evil Within
Titanfall video game
Trance movie
Wolfenstein game
WWE 2K15
Xbox One DVR
YouTube movie rentals
BBC Three new logo
"hayu" launched
“.xxx” sex domain
3D Wimbledon on BBC
Amazon Prime rebrand
BBC top5 Xmas ratings
Beyoncé album
Crysis 3 game
Defiance series/game
Diablo 3 game
Disney Fantasia: ME
EA RM PGA Tour
EA Sports UFC game
Entwistle resigns
Facebook/Instagram
Fes: Sony e-paper watch
Flame virus
Football Manager ’13
Gears of War Judge’t
Google One Pass
Google Play
Justin Bieber arrested
Killzone: Shadow Fall
KitKat Android
LOVEFiLM pilots
Madden NFL 13 game
MDNA album
Microsoft Hololens
Nintendo 2DS
Nokia Lumia 1520/1320
Official Charts streams
One Direction #1
Peter Kay sitcom iPlyr
PS Vita Slim released
Qriocity
Rage game
Sams. Z/Tizen phone
Samsung Galaxy
Samsung Gear 2 reveal
Secret Cinema 'BttF'
Skype on Facebook
Sonic H-hog 20 years
Sony P. boss resigns
Steam (gaming service)
Steam Broadcasting
Surface Pro 3 launch
The Last of Us game
The Order: 1886 game
Ultra HD/4K TV sets
USA ''PlayStation Now''
Virgin Media Tube wi-fi
Wolfenstein: TOB
YouTube Awards
Activision/eSports
"Newport" Jay-Z spoof
‘Viva Forever' musical
Amazon buy Twitch
Amazon Fire TV
Amazon smartphone
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Apple buys Beats
BT buys ESPN channels
Carphone/Dixon merge
Chromebk Pixel unveil
Daft Punk #1
Dark Souls 2
Driveclub
Facebook email
HP Sprout
Infamous: Second Son
Live Messenger closure
LOVEFiLM Copper
Madonna booed
Nokia Android phones
Nokia Lumia 2520
Nokia Lumia 925 slim
Ouya console unveiled
Project Cars
Project Morpheus reveal
Rayman Legends game
Runner Runner movie
Saints Row IV game
Sky on PS4
Sniper Elite 3 game
Sony touchless display
Sony unveils Xperia Z
Sony Xperia Z2
Splatoon game
Windows phone 8.1
Xbox One price cut
YouView
MS buys AI firm Swiftkey
Bing
Blu-ray disc successor
BT block pirate sites
Channel 4 'All 4'
Deus Ex: HR game
Dishonored game
DmC video game
EE Kestrel 4G
Girls Aloud Ten album
Google paid music
HP focus on software
HTC RE camera
HTC Vive headset
Inside Lleywn Davis
Kinect Sports Rivals
Led Zeppelin DVD
Marvel Heroes game
Metal Gear Solid V
NBA 2K14 game
NBA 2K15
NI wins football rights
Nintendo Land game
Nokia Lumia 1020
Now TV streaming box
Piracy Hotspots
PS A-S B Royale game
Samsung Here maps
Sky offers free tablet
Sony £949 Walkman
Total War: Attila game
Total War: Rome II
Wuaki.tv launch UK
Yahoo! buy Tumblr
Yahoo! buys Summly
#WatchOnSky
B-Berry Secutablet
BlackBerry music
Dell Streak
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EA Access
EE TV STB
FA Cup on Facebook
Facebook ‘Paper’ app
Facebook buys Oculus
Google buy Motorola
Google sells Motorola
Grid 2 video game
Halo: Spartan Assault
HP company split
HP Music
HP Slate 7
Jolla smartphone
Murdered: Soul Susp.
Nvidia device unveil
RARE Replay game
Screamride game
Sky buys O2 business
Steve Ballmer to retire
Twitter #Music launch
Xbox Music
YouTube paid sub
Yu-Gi-Oh! LOTD
Canon irista cloud
Dell takeover bids
Digital sales over £1b
Disney Infinity game
Facebook Graph search
Google Buzz
Google Chromecast
HERE sold
Huawei Ascend P6
Intel Haswell
NBA 2K13 game
nVidia launch ‘Shield’
O2 Tu Go app
Oddworld: N'n'T game
Remember Me game
Sightseers movie
Snapchat hack
Tembo game
The Wolf Among Us
Tweet Store
UK HuffPo launched
Virgin Gaming
Civilization Rev 2
Company of Heroes 2
HP reveal VoiceTab
ITV launch ITV Encore
Lilyhammer S2 Netflix
Lords of Shadow 2
Myspace sold for £35M
Nokia Music+
Painkiller: H&D game
The Sun/O2 4G deals
World of Warcraft free
Mflow
Snapchat mobile app
Twitter launches Vine
Asda remove Wii U
BBC inquiry report
Terry Wogan dies
Google UK tax controv.
David Bowie dies
Amazon £20 delivery
Apple-Samsung battle
BBC loses Olympics
BBC mumble complain
BBC Olympic comment’y
BlackBerry outage
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Blockbuster admin’n
eBay hack
Elise Christie bullied
EMI sold to Universal
Google new privacy
Gov’t email spying
Grooveshark down
HMV administration
HTC service questioned
HTC/Apple dispute
iPhone secretly tracking
iPhone4 reception issue
Jimmy Savile scandal
McAlpine sues
Michael Jackson’s doc
Microsoft cuts jobs
Murdoch’s BSkyB bid
Net neutrality
PEGI Ratings
Phone hacking
PS & Xbox Live disrupt
PS3 accounts hacked
Reddit Boston apology
Samsung #1 phone
SKY News Twitter use
Sony recall 1.6m TVs
Steve Jobs dies
Steve Jobs resigns
TalkTalk cyber-attack
The Times paywall
Twitter super-injunct
Ubisoft patch
Yahoo! put up for sale
our contact details
Steve Evans – entertainment
[email protected] 07849 172 341
Lee Langford – technology & telecoms
[email protected] 07966 339 606
Martin Bradley – media & entertainment
[email protected] 020 8263 5220
Stephen Timms – technology
[email protected] 07989 387 139
Denholm Scotford – business development
[email protected] 07989 388 164
www.harrisinteractive.co.uk