Touchwood, Solihull: community relations `your space`

PURPLE APPLE
CREATIVE FILE
Centre:
Touchwood, Solihull
Category:
Community Relations
Campaign: Your Space
Centre Size: 400,000 sq ft to 800,000 sq ft
Brand Identity
The above illustrates the brand identity which was created for Your Space.
This creative was used throughout in-centre marketing materials including
A1 and A2 wall posters, a-frame posters, Arcade Guides and display panels
on the Information Desk.
Communications Materials
The Your Space 2m x 1.4m freestanding POS was used in the window of the unit itself
during the launch and when activities were not taking place.
Communications Materials cont.
The Your Space creative was used in the centre’s Arcade Guide.
Communications Materials cont.
Examples of articles in InTouch, Touchwood’s internal newsletter, which
kept retailers and stakeholders up-to-date with Your Space activities.
Images
A selection of images illustrating the range of community activities
which took place in Touchwood’s Your Space are.
Images cont.
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A selection of participating groups which took part in Your Space.
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Feedback
Feedback from a Your Space participant.
Feedback cont.
Feedback from Your Space participants.
“Our Your Space activity proved to be very successful for our brand. Our members
enjoyed taking part and we were able to produce around 50 pennants for the 2012
Olympics. We were able to promote the Embroiderers’ Guild to a very wide audience.
Many of the people who came in to see what we were doing had not heart of our
organisation before and were most interested to hear about our activities. As a result,
our December meeting was well attended, with a number of visitor attending as a
direct result of our participation in the Touchwood Your Space initiative. Our member
ship has not increased by about 8% and is still rising! We have also forged links
with several other local organisations and have been asked to give demonstrations
and talks bout activities. We were very grateful for the opportunity to showcase the
Embroiderers’ Guild to such a wide audience so many thanks to Touchwood and to
all those who helped to make this possible.”
Anne Thumpston, Secretary, Solihull Embroiderers’ Guild
“Your Space was a very successful week for us, the key factors for us were that we
spoke to over 200 people and made them aware of our work, signed 97 people up
to our free prize draw and we got 25 new volunteers as well as getting the support
of our two MP’s, Caroline Spellman and Lorely Burt. We also were able to involved
young people from Solihull College and Warwick University Business School.”
Anne F Hastings, Chief Executive Officer, Age UK Solihull
Press Coverage Highlights
Press Coverage Highlights cont.
Press Coverage Highlights cont.