ONLINE MEDIA PACK AUTUMN /WINTER 2016

ONLINE
MEDIA PACK
AUTUMN
/WINTER
2016
OUR HEART’S IN
THE RIGHT PLACE.
MANCHESTER.
I Love MCR is an independent organisation which was launched
in reaction to the infamous riots in Manchester (and Salford)
during the summer of 2011. A catalyst to rise against antisocial behaviour, harness the energy of people and express our
unconditional love of the city.
Out of the carnage came creativity. It all began with a social
media and guerrilla marketing campaign and – with the help of
Manchester City Council – the logo has become an incorruptible
symbol of our city’s resilience and a platform for people who
love Manchester used to promote the city we love.
We’re as Manchester as it gets. A small band of incorruptible,
like-minded individuals who are Manchester-born & Manchesterbred and who share the same passion; love and affection for our
city. We are cool, cultured, cosmopolitan – just like Manchester.
We love Manchester and we hope you do, too.
Our heart’s in the right place.
DID YOU KNOW? The Northern Quarter has been used
a stand-in for New York in blockbuster movies
because of its resemblance to Manhattan!
MILLIONS OF
REASONS TO
ADVERTISE
WITH US
Manchester is booming. It’s the UK’s second city, the economic hub of the north.
In the last decade, the population of Manchester city centre has increased from
5,000 to 25,000.
Total visitor numbers to Greater Manchester stand at 115 million which
generated £7.5bn to the local economy just in 2014. That’s visitors spending
on food, drink, entertainment, shopping, transport, and accommodation (if
applicable) in Gtr Manchester.
Do you want your business to reach a cool, cultured, cosmopolitan, engaged,
ABC1 readership? The kind that LOVES to read about food & drink, culture,
fashion, nightlife, health & beauty, and what’s going on in Manchester 24/7?
I Love MCR is a positive trusted voice which can connect YOU to over 400,000
people in the north west who use our platforms every month. Our brand
awareness and message is prolific.
MCR was named the most liveable city in the UK in 2013
WE’RE
SOCIABLE
WE’RE VERIFIED
Twitter has acknowledged I
Love MCR as an inspirational
and motivational account.
TWITTER
FOLLOWERS
45,000+
FACEBOOK
LIKES
45,000+
INSTAGRAM
FOLLOWERS
20,000+
70 Social Authority, 50+ fresh followers per day,
100,000+ people reached every day
OUR STATS
An incredible number of people visit our site every day, from the
Manchester area and throughout the UK (even overseas). Here are the
average stats according to an independent information source*:
575,000+
125,000+ 52,000+
AVERAGE WEBSITE
SOCIAL
NEWSLETTER
VIEWS PER MONTH
FOLLOWERS
SUBSCRIBERS
30+45+1510
READERSHIP LOCATION
86 % Manchester & North West
14% UK and overseas
READERSHIP
AGE RANGED
18-24 10%
25-34 40%
35-44 30%
45-54 15%
55-64 5%
READERSHIP GENDER
54% female
46% male
40% GOOGLE VISITORS - 30% SOCIAL MEDIA - 30% DIRECT
Average I Love MCR visit duration:
4 minutes 28 seconds
WHAT WE CAN DO
BANNER ADVERTS
Your message with a strong call to action, brand
awareness and link to url. A graphic banner advert can
show off products, locations, information and offers we recommend animated gifs!
*We can design the graphics for you to approve.
WEEKLY NEWSLETTER
Placement in a weekly digest of features sent
to our database every Wednesday.
SOLUS EMAIL SHOT
A solus email shot/blast newsletter dedicated to you,
sent to our database. Your message directly to the inbox
of every subscriber with direct links to your website.
*We can design the graphics for you to approve.
ADVERTORIALS
Editorials approved by you, presenting your venture
comprehensively including links and pictures. We also
try to include you in as many features as we can.
*We can write editorials for you to approve.
WRAP-AROUND
Your brand identity and message wrapped
around the website content on every page.
Graphically, this is the most prominent and
effective way to display your message.
SOCIAL MEDIA INTERACTION
Total support with your social media accounts - sharing
links, pictures and your current status with our Facebook,
Twitter and Instagram following - we can increase your
following with the click of a button.
SOCIAL MEDIA MANAGEMENT
Social media is a minefield of likes, follows, shares, reviews, comments, and
whatever comes out next! We have assembled a specialist team of social media
managers who can operate your social media accounts, giving you more time to do
what you do best. And be assured, your business will be represented properly.
*We can design the graphics for you to approve.
NEW
COMPETITIONS AND OFFERS
Brilliant reach. Offer our readership a prize in return for viral information.
List any current offers you have or a competition (preferably exclusive)
with instructions and contact details.
VIDEO PRODUCTION
Video is taking content marketing by storm.
From filming to editing, we’re offering video
production. We’ll come in and film a-day-inthe-life-of your business. Then we’ll embed the
video in all your digital media - website etc.
DON’T JUST TAKE
OUR WORD FOR IT
“I really like ILOVEMCR. It’s given our venues some fantastic
exposure. I’m a big Manchester supporter - even though I wasn’t
born here, I chose to live here - it’s been good to see it grow.
Manchester is phenomenal...”
TIM BACON, CEO, LIVING VENTURES
“Great work, great team! We’ve been working with ILOVEMCR
for just over 12 months now and not only has our group of hotels
benefited hugely, they are delightful to work with. Thanks guys!”
MARKETING DIRECTOR, ECLECTIC HOTELS
“ILOVEMCR is a fantastic and well respected brand. We’ve had
a lot of interest to our own website and membership applications
through our exposure on the I Love MCR website. The site is
relevant, up to date and informative!”
“ILOVEMCR have done fantastic things for us
in developing the popularity of Walkabout, The
Printworks. The return on some of their independent
articles and banners have been outstanding; they
clearly carry some good weight.”
DAWN LONERGAN, WALKABOUT BARS
“ILOVEMCR is great. While coming up and getting to
know Manchester we used it a lot to find out what was
going on. It’s a great guide to a great city - thankfully
our restaurant was featured informatively and received
a lot of attention”
WILL BECKETT, CO-OWNER, HAWKSMOOR
CARLY BAGGALEY, THE MILTON CLUB
24 PEOPLE are using the ILOVEMCR website - reading
and exploring - at any moment in time. Like, right now!
JOIN THE
MOVEMENT...
Our HQ is at the of the city inside
the beautful Royal Exchange building
on St Ann’s Square.
WHERE THE MAGIC HAPPENS
447-449 Royal Exchange
St Ann’s Square
Manchester
M2 7EP
GIVE US A BELL
0161 710 2665
DROP US A LINE
General enquiries
[email protected]
Editor / press
[email protected]
Advertising
[email protected]