DC ENTERTAINMENT

D C E N T E R TA I N M E N T
2016
Art by Bryan Hitch
PRINT
DIGITAL
SOCIAL
CUSTOM
SOLUTIONS
EVENTS
& RETAIL
Art by Jim Lee
Reach core 18-34 millennial
consumer audience of DC
Comics,
Vertigo
Imprint
and MAD Magazine on a
rate base of 2.5MM. Place
ads alongside the world’s
most iconic superheroes
in periodicals like Batman,
Superman, Wonder Woman,
The Flash, Green Arrow and
Justice League. Find young
consumers
reading
the
pages of Batgirl and Teen
Titans. Popular kids titles
include Looney Tunes and
Scooby-Doo! Where Are
You?
Secure prime placement
amongst DC Entertainment’s
ever-growing digital family
of websites, mobile apps,
online video programming
and newsletters. Brick ads
and interstitials pop on the
DC Comics and DC Events
smartphone
and
tablet
apps. Sponsored segments,
product
placement
and
video pre-roll reach the 1MM+
monthly viewers of DC All
Access, the web’s premier
superhero newsmag. High
impact
sponsorships
hit
more
than
1MM
email
subscribers.
Leverage 30MM+ social
media reach across various
prominent channels (including Facebook, Twitter,
Instagram and Google+)
with custom posts integrating sponsorships within DC Entertainment and
popular character feeds.
Utilize resources of DC
Entertainment to include
ideal images, sketches,
photos or video clips.
Tap into the industry’s best
artist,
editorial,
creative
and project management
resources to develop the
perfect print and digital
solution for any brand’s
needs. DC Entertainment will
craft a series of programs
and
assets
to
achieve
key campaign objectives.
Including access to the
wealth of DC Entertainment’s
characters, solutions include
custom comic books, digital
motion comics, print ads,
premiums, and sweepstakes
& contests.
Become
part
of
the
biggest exhibition floor
presence at major pop
culture conventions, such
as San Diego Comic-Con
and New York Comic
Con. Expand reach via
promotional
materials,
product giveaways, street
teams and talent panels.
Plus, take advantage of
DC Entertainment’s 2,500+
direct sales store network,
connecting with our top
consumers
with
retail
opportunities across the
country.
SCHEDULE
SPECS
DC & VERTIGO Closing Dates
COVER
*March
April
May
*June
July
*Aug
Sept
Oct
*Nov
Dec Jan
Feb ON SALE
1/6
2/3
3/2
4/6
5/4
6/1
7/6
8/3
9/7
10/5
11/2
12/7
I/O
11/4
12/9
1/6
2/3
3/9
3/30
5/4
6/1
6/29
7/27
8/31
10/5
DC and VERTIGO Print Specs
MATERIALS
12/2
1/6
1/27
2/24
3/23
4/27
5/25
6/22
7/27
8/24
9/21
10/26
Page Trim Size: 6 5/8” x 10 3/16”
(6.625” x 10.1875”)
Spread Trim Size: 13 ¼” x 10 3/16”
(13.25” x 10.1875”)
Bleed: Allow 1/8” on all outside edges.
Final Page Size: 6 7/8” x 10 7/16”
(6.875” x 10.4375”)
Live area: 6 1/8” x 9 11/16”
(6.125” x 9.6875”)
Live matter not intended to bleed must
be ¼” inside trim.
MAD MAGAZINE Closing Dates
COVER
Apr
*Jun
Aug
Oct
Dec
Feb
ON SALE
2/23
4/19
6/14
8/9
10/11
12/13
I/O
MATERIALS
12/91/6
2/32/24
3/304/27
6/16/22
7/278/24
10/510/26
MAD Print Specs available on request.
Spread Live area: 12 ¾” x 9 11/16”
(12.75” x 9.6875”)
Printing: Web, heat-set, lithographic
(offset) 4-color presses.
CONTACT
*Month with 5 weeks during on-sale
All deadlines, rates and specs subject to change.
RATES
For General Inquiries, please contact [email protected]
DC Entertainment Network
Rate Base
2,500,000
Full Page
CPM
Cover 2,3
CPM
Cover 4
CPM
The density of ink coverage should be no
greater than 280% for all 4-color ads on
coated stock. Ink rotation is black, cyan,
magenta, yellow. Please allow for 20% dot
gain for coated stock. Type reproduction
is guaranteed only if type is over 6 point.
Reverse type of smaller than 6 pt. is
discouraged.
Open
$95,900
$38.36
$106,650
$42.66
$111,225
$44.49
Rates effective as of April 1, 2015.
2-4x
$76,720
$30.69
$85,320
$34.13
$88,980
$35.59
5-8x
$73,843
$29.54
$82,121
$32.85
$85,643
$34.26
9-12x
$70,966
$28.39
$78,921
$31.57
$82,307
$32.92
For Purchase Opportunities, please contact:
Jeff Griffith, Account Representative – [email protected]
Melissa Wood, Account Representative – [email protected]
Jordan Grafman, Account Representative - [email protected]
Henry Crouch, Ad Sales Representative – [email protected]
DC Entertainment – 4000 Warner Boulevard, Burbank, CA 91522
D C E N T E R TA I N M E N T
C A L E N DA R
2015
THIRD QUARTER
Comics - The Sandman: Overture Concludes
Events - San Diego Comic-Con
Events - Batman Day
Television - Gotham Season 2 Premiere
Television - Supergirl Series Premiere
Television – Teen Titans Go! Season 3 Premiere
Home Entertainment - Justice League: Gods and Monsters Release
Home Entertainment - Batman Unlimited: Monster Mayhem Release
Home Entertainment - Gotham Season 1 Release
Home Entertainment - Constantine Season 1 Release
Home Entertainment - Arrow Season 3 Release
Home Entertainment - The Flash Season 1 Release
Home Entertainment - Teen Titans Go! Season 2, Part 2 Release
FOURTH QUARTER
Comics - The Dark Knight III Launches
Comics - New Vertigo Titles Launch
Events - New York Comic-Con
Television - Arrow Season 4 Premiere
Television - The Flash Season 2 Premiere
Television - Arrow/The Flash Crossover Episodes
Games - Batman: Arkham Knight Legacy Release
Online - Vixen Animated Series Release
2016
FIRST QUARTER
Comics - The Dark Knight III Concludes
The Dark Knight Returns 30th Anniversary
Theatrical – Batman v Superman: Dawn of Justice
Television – Lucifer Season 1 Premiere
Television – Legends of Tomorrow Season 1 Premiere
Schedule also includes:
Weekly print and digital comic periodical releases
Monthly merchandise releases
Monthly print and digital trade periodical releases