MAp of pArIs
Transcription
MAp of pArIs
MEDIA KIT 2016-2017 1.5 MILLIO N copies per year *Le grand magasin de La mode et du Luxe ENGLISH / FRANçAIS map of paris 1 year May 2016 to April 2017 GROUPE Where Paris 35 rue des Mathurins, 75008 Paris // Tel: +33 (0)1 43 12 56 56 [email protected] www.wherepariseditions.com map of paris latin america Edition Format «Notebook»: 10 x 14,5 cm Duration: May 2016 to April 2017 Circulation: 1.5 million copies/year Languages: English and French Deadline: February 4th, 2016 Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 2 map of paris latin america Edition Exclusive distribution - Selection of the Top luxury hotels (4 and 5 star hotels) - Maps personalised with the logos of the hotels or hotel chains A MAP IS THE FIRST DOCUMENT TOURISTS TAKE A unique and effective tool: - To generate traffic to your business location - To develop your visibility - Used multiple times a day 1 investment = 12 months of visibility Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 3 map of paris latin america Edition AN EXCLUSIVE RELATIONSHIP WITH HOSPITALITY PROFESSIONNALS “An indispensable tool, all of the clients go out with the map in hand. A perfect map, very practical.” Yannick Tonnelier, Head Concierge Villa & Hotel Majestic “An ergonomic map and very easy to use. Clear to read for an international clientele.” Olivier Cambournac, Head Concierge Intercontinental Av Marceau Hotel “A very well organised map. The customisation is very interesting with the hotel located on it. Very nice, easy to handle. It goes well with the style of the hotel. The best map that we have worked with.“ Pierre Vaillant, Head Concierge Baltimore MGallery Hotel Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 4 map of paris latin america Edition HOTEL DISTRIBUTION Hôtel Amiens Hôtel Astor Saint Honore Hôtel Baltimore MGallery Hôtel Balzac Hôtel Beauchamps Hôtel Bedford Hôtel Bel Ami Hôtel Bristol Hôtel Brittany Montmartre Hôtel Buddha-Bar Hôtel Burgundy Hôtel Castille Hôtel The Chess Hôtel Chateau Frontenac Hôtel Châteaubriand Hôtel Citadines (4* et 5*) Hôtel Concorde Montparnasse Hôtel Crown Plaza Republique Hôtel Courcelles Etoile Hôtel Duc Saint Simon Hôtel Edouard 7 Hôtels Elegancia Hôtel Esprit St Germain Fraser Groupe Hôtel François Premier Hôtel Hilton Paris Opéra Hôtel Hyatt Regency Paris Étoile Groupe Astotel Grand Hôtel du Palais Royal Groupe IHG Hôtel George Washington Hôtel du Collectionneur Arc de Triomphe Hôtel Hilton Paris La Défense Hôtels & Préférence Hôtel Hyatt Regency Madeleine Les Hôtels de Paris Hôtel Intercontinental Paris – Le Grand Hôtel Intercontinental Avenue Marceau Hôtel Jardins du Marais Hôtel Juliana Hôtel Keppler Hôtel Kube & Murano Hôtel Lancaster Hôtel La Réserve Paris Hôtel Le A Hôtel Le 5 Codet Hôtel Le Littré Hôtel Les Bains Hôtel du Louvre Hôtel Lumen Hôtel Maison Champs-Elysées Hôtel Mandarin Oriental Hôtel Mayfair Hôtel Meurice Hôtel Millénium Opéra Hôtel Montmartre Mon Amour Hôtel Montalembert Hôtel Montaigne Hôtel Movempick Hôtel Napoléon In bold are approved 5* hotels Hôtel Novotel Paris Tour Eiffel Hôtel Oceania Hôtel Park Hyatt Vendôme Hôtel Pavillon des Lettres Hôtel Pavillon de la Reine Hôtel Peninsula Hôtel Pershing Hall Hôtel Le Péra Hôtel Pergolèse Hôtel du Petit Moulin Hôtel Plaza Athénée Groupe Pullman Hôtel Prince de Galles Hôtel Pullman Montparnasse Hôtel Pont Royal Hôtel Radisson Hôtel Raphaël Hôtel Regina Hôtel Relais Christine Hôtel Rochester Champs-Elysées Hôtel Royal Hôtel Royal Monceau Hotel Royal Saint Honoré Hôtel Saint James et Albany Hôtel Saint James Paris Hôtel Saint Petersbourg Hôtel San Regis Hôtel Scribe Hôtel de Sers Hôtel Shangri-La Hôtel Sofitel La Defense Hôtel Sofitel Arc de Triomphe Hôtel Vernet Hôtel Victoria Maison FL La Réserve Paris appartements Villa & Hôtel Majestic Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 5 map of paris latin america Edition AN EXCLUSIVE RELATIONSHIP WITH HOSPITALITY PROFESSIONNALS A MAP IS THE FIRST DOCUMENT TOURISTS TAKE - where® Paris is the official partner magazine of Concierges Clefs d’Or Useful information: France / Golden Keys and of Head receptionists. - Metro Map with monuments in 3D - Every day, hospitality professionals hand out « Plans de Paris » - Map of the city of Paris (maps of Paris) and use them to inform and direct their clients. - Location on major monuments - Transportation to the airports our partners: Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 6 map of paris latin america Edition 2016 RATE CARD formats Rabat : Full panel (vertical): Full panel (horizontal): 1/2 vertical panel: 45 000 € HT 30 000 € HT 30 000 € HT 18 000 € HT Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 7 map of paris latin america Edition Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 8 map of paris latin america Edition ® ENGLISH PARIS 2015-2016 CITY MAP TRANSPORT MAP PLAN DE PARIS PLAN DE MÉTRO-RER ENGLISH CHINESE JAPANESE Launching: 2012 Launching: 2013 Annual Annual Annual Circulation: 2.5 million copies/year Circulation: 50 000 copies/year Circulation: 100 000 copies/ year Launching: 2008 where ® chinese 巴黎市地图 2015-2016 *Le grand magasin de La mode et du Luxe where ENGLISH / FRANçAIS Our 4 maps of Paris in foreign languages Advertising agency for the PRINTEMPS MAP OF PARIS Launching: 2009 Annual Circulation: 1.5 million copies/year 导购地图 wheretraveler.com A targeted distribution, duration 1 year: + 1600 hotels in Paris (2,3 and 4*), Paris Tourist Office, tourist attractions, train stations (Gare de Lyon, Gare du Nord, Gare de l’Est, Gare Montparnasse), airports (Roissy CDG 1, Roissy CDG 2, Orly Ouest, Orly Sud), Air France bus, Bateaux-Mouches, Open Tour. Partner chains: Hilton group, Hôtels & Préférence, Citadines group, Les Hôtels de Paris group. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. Bilingual advertising: English/French SHOPPING MAPS A targeted distribution, duration 1 year: + 250 hotels in Paris (2,3,4 and 5*), Embassy of China in Paris, Travel Agencies, Cultural Center of China, Chinese banks, UnionPay Office + Tour Operator in Shanghai. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. A targeted distribution, duration 1 year: + Travel Agencies, JCB Offices, International Space Printemps Haussmann, a selection of hotels where the Chinese clientele stays. Closed format: L 8.7 x H 21.2 cm (6 accordion pleats) Detail: Map of Paris + Subway Map With the purchase of your advertising component, we offer you the location of your space/brand on the map. where® has been the advertising sales agency for the Printemps Paris Haussmann department store’s luxury map since 2009. An exclusive distribution, duration: 1 year: Practical, elegant and easy to use, the map is given to clients in the 4&5 star hotels of Paris. Format « Notebook »: 10 x 14.5 cm Detail: Map of Paris + Subway Map Maps personalised with the logos of the hotels or hotel chains. Bilingual advertising: French/Japanese Bilingual advertising: Simplified Chinese/ French Target: The Chinese issue of Where® Paris map is specially intended for Chinese tourists visiting Paris, their favourite destination in Europe. Bilingual advertising: English/French Target: The Japanese issue of Where® Paris map is specially intended for Japanese tourists visiting Paris. 94% of the Japanese purchases resulting in tax refunds in France are in Paris. Target: The map is conceived for French and international customers with high buying power. Target: Intended for a French and international clientele, where® map is characterized by a very large distribution. Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 9 map of paris latin america Edition Our 4 magazines in foreign languages J A NU A R Y 2 0 16 PA R IS M O N T H LY C I T YGU I DE Issue N o 264 ® ENGLISH CHINESE PARIS - CHINESE EDITION KARL LAGERFELD Behind the Lens FA SHION • ARTS & AT TR AC TIONS • DINING • ENTERTAINMENT • M APS Paris - russian Edition RUSSIAN Launching: 1992 Launching: 2011 Launching: 2009 MONTHLY BIAnnual Annual Circulation: 51 000 copies/ month Circulation: 25 000 copies/year Circulation: 20 000 copies/year The most widely read monthly magazine by affluent tourists in Paris! Distribution: 400 luxury hotels in Paris and in the Greater Paris region (circulation audited and confirmed by the French organization OJD), Paris Tourism Office, Media agencies, Embassies, trendy places, Limousine companies, Private Jets, Hair/Beauty salons… Language: English Format: A4 (L 210 x H 297 mm) Shaping: Perfect bound Pagination: 84 to 116 pages Sections: Lifestyle, fashion, beauty, 6 luxury shopping maps (with the finest boutiques by neighbourhood), fashion, gastronomy, wine, culture, art, attractions, Paris by night… Target: English-speaking clients in luxury hotels Reader Profile: 80% of Where’s readers are either managers or company executives. Their average income, their education and their profession place them in the world elite of consumers. 银联国际 巴黎官方指南 精品店 餐厅 景点 古迹 Distribution: 190 hotels where Chinese stay during their journey in Paris + strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies + distribution before the arrival in Paris by China Eastern (magazine is hand-delivered to 1st & Business Class Travellers) Language: Simplified Chinese Format: 190 (wide) x 260 (deep) mm Shaping: Perfect binding, Glossy 135 gms Pagination: 112 + 4 (covers) Sections: The magazine is organized by neighbourhoods, with the finest boutiques, iconic brands, luxury shopping maps, gastronomy, art and culture… Target: The partnership between UnionPay France and Where ensures content tailored to the needs of Chinese customers with high purchasing power. Открыть Париж Distribution: 170 hotels where Russians stay during their trip to Paris + distribution before the arrival in Paris by Transaero (The leading private Russian airline company): Flights Moscow to Paris, (magazine hand-delivered to 1st Class travellers) + Paris Tourist Office, Embassy of the Russian Federation in Paris, Limousins companies. Language: Russian Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: 96 + 4 (covers Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… latin american (Spanish + Portuguese) Launching: 2013 Annual Circulation: 20 000 copies/year Distribution: 190 hotels where the Latin American clientele stays in Paris + distribution before the arrival in Paris by TAP (Flights Brazil to Paris), Paris Tourist Office, Embassies of Brazil, Mexico, Argentina, Colombia in Paris, Travel Agencies… Language: Spanish + Portuguese Format: 19 x 26 cm Shaping: Perfect binding, Glossy 135 gms Pagination: 96 + 4 (covers) Sections: Lifestyle, French expertise and the latest trends, 5 luxury shopping maps (the finest boutiques by neighbourhood), fashion, gastronomy, culture, art, attractions, Paris by night… Target: New emerging clientele from Latin America with high purchasing power. Partenaire média de l’Association des Clefs d’Or France. Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | [email protected] 10