Sin título-1 - Invest in Torreon

Newsletter
June 2013
INVEST
INTORREON
www.investintorreon.com
In this Month:
Sumitomo Industries announces
Mexico & Torreon-La Laguna Gets
new Investment in Torreon
the Grass Growing
Did You Know?:
Food Market Trends:
Mexico is the country with the largest number
An Overview of North America
of free trade agreements in the world
Sumitomo Industries announces new Investment
in Torreón-La Laguna
Sumitomo Electric Wiring Systems Company will build a Distribution
Center in Torreón city, with an initial investment of $20 million dollars
and at an early stage will create about 350 jobs.
It will be located in the “PYMES PARK” within the Industrial Area
“Mieleras” and its construction works will start in early next year.
The facilities will be on an area of 6.18 ac.
In Coahuila, Sumitomo has presence until now only in the Laguna
region, because it has two plants, one in the city of San Pedro and one
in Torreón, which together generate around 3000 jobs.
According to company information, the Distribution Center will be where
all imports arrive for the manufacturer of automotive wiring and
components to Asia.
Torreon Sumitomo processes them and then sends them to its
customers around the world.
About FOMEC
Fomento Económico Laguna de
Coahuila, A.C (FOMEC) is the economic
development entity of the “Laguna
Region”, State of Coahuila in México. A
nonprofit organization funded by the
State and local Government and the city
of Torreón Private Sector.
FOMEC has promoted the region’s
attractiveness to investors and
companies with interests in expanding in
Torreón-La Laguna Region. FOMEC has
been a catalyst between Investors and
Government Agencies in securing the
necessary support for companies
investing locally.
Operation of this Distribution Center will attract new businesses, as the
privileged location for easy shipment of goods both to the northwest,
northeast and central United States and Canada.
The logistics center will focus Sumitomo inputs for its plants and some of
their finished products to provide their customers.
Paseo de la Moneda #11.
Col. Campestre la Rosita,
Torreón, Coah. Mex. 27250
Ph & Fax +52(871)7320929
Mail: [email protected]
Newsletter
June 2013
INVEST
INTORREON
Mexico & Torreon-La Laguna Gets
the Grass Growing
In Mexico, there is a before and an after Lorena Ochoa.
Five time winner of the Junior World Golf
Championships and top ranked female player in the
globe from April 2007 up until her retirement in 2010,
Ochoa single handedly made golf a household sport in
her native Mexico.
Ochoa was born with a silver club in her hand. As a child,
when she wanted to practice, all she had to do was open
her back door and she'd find herself in the Guadalajara
Country Club, which was the city's only golf course at
the time. The rest can be attributed to discipline. At age
six, she won her first state event and went on to take her
first national event at seven. After winning five
consecutive titles at the Junior World Golf
Championships, in April 2007 she overtook Annika
Sorenstam to become the world's number one ranked
professional female golfer. That same year, she beat
Sorenstam's record and became the first woman golfer
ever to earn 4 million usd in a single season. She
remained at the top of her game until she announced her
retirement in 2010.
Before Lorena, golf wasn't a common word in the
lexicon of the average Mexican. Today there isn't a state
in the country that doesn't have a golf course. On the
stroke of Lorena's success, the golfing world turned its
gaze to Mexico and Mexican architects their attention to
the fairway. Golf course projects emerged in cities large
and small. For example, Jalisco, Lorena Ochoa's home
state, had only two courses but now boasts 30, six of
which host international events.
Golf Courses, Torreón-La Laguna.
Campestre Torreon:
The Greenes of the Campestre Torreón were built in 1973
under the design of Percy Clifford.
Were remodeled in 2011 under the project of renowned
American architect Kelly Blake Moran, The Golf Course
Shaper James Beke and Mexican Company Roca Golf.

Holes: 18

Lakes: 3

Traps: 48

Fairways: 18

Roughs: 18

Tees : 54

Course: 45 ha.
Mexico has long and short courses; courses with fast
greens and slow ones. Some bear the signature of the
world's top golf course architects and most offer
spectacular panoramic views, be it of forests, jungles,
oceans, lakes, lagoons or cityscapes. All courses that are
crying out to be played on!...
Continue
Paseo de la Moneda #11. Col. Campestre la Rosita, Torreón, Coah. Mex. 27250, Ph & Fax +52(871)7320929
Mail: [email protected]
Newsletter
June 2013
INVEST
INTORREON
Mexico & Torreon-La Laguna Gets
the Grass Growing
Los Azulejos, Torreón:
A course for those passionate about golf. There´s a reason Golf &
Tournament Magazine considered this club one of the best in 2003. Its PGA
Classification guarantees its interesting complexity. Designed by the world
renowned Robert Von Hagge, it is submerged in the peace of the city limits.
the beauty and functionality of its modern arquitecture and premium
quality service. Offering comfort, elegance and exclusivity.
 Holes: 18
 Par: 72
 Lakes: 9
 Islands: 1
 Yards: 7,580
Club Campestre Montebello:
This club's seven lakes and five waterfalls offer a unique landscape, in
contrast with the natural semi desertic flora that decorates the course with
the characteristics natural to the region. Its design, created by the famous
David Fleming offers alternative routes that allow the player to select the
difficulty level that satisfies his game, making golf a fun game for
everyone.
Inaugurated: 2003
 Designer: David Fleming
 Holes: 18
 Par: 72
 Lakes: 7
 Yards: 6,840
Club Campestre de Gomez Palacio
One of the oldest clubs in the country. Playing in the white hills with trees
over 70 years old, allow the player a unique scenery in the world. This
composition increases the challenge of playing the sport in narrow fairways
but with an excellent view and freshness.
Inaugurated: 1934
 Designer: Perci Cliford and Eliaz De Vicenzo.
 Holes: 18
 Par: 71
 Yards: 6,322
Source Negocios ProMexico Magazine 0613, pag 57, www.promexico.gob.mx
Paseo de la Moneda #11. Col. Campestre la Rosita, Torreón, Coah. Mex. 27250, Ph & Fax +52(871)7320929
Mail: [email protected]
Newsletter
June 2013
INVEST
INTORREON
Food Market Trends:
An Overview of North America
In the last decade, global trade, particularly in the food sector, has
been affected by events such as price fluctuations, subsidies,
exchange rate movements, economic agreements and changes in
consumer incomes and habits which have forced countries to look for
alternatives to satisfy the population's consumption needs.
Currently, US consumers demand a wide variety of high quality food,
boosting the import of products that are not produced domestically.
According to estimates by HIS Global Insight, US imports of
agricultural products will reach 41.2 billion usd in 2013, exceeding
the 41.5 billion forecasted for 2012.
In 2012, the four leading fresh vegetable suppliers to the US were
Mexico, Canada, China and Peru. Mexico was the leading exporter,
providing 60% of fresh vegetables consumed on the US market.
In 2012, the US imported 17.6 million usd in fresh and processed
foods from Mexico. The main categories were fresh vegetables, 4.4
million usd, fresh fruit (excluding bananas), 3.2 million usd, wine and
beer, 1.8 million usd, and sweets including chocolate, 1 million usd,
according to data furnished by the Global Trade Atlas (GTA).
That same year, in the fresh vegetables category, Mexico exported
85% of tomatoes and 67% of eggplants, asparagus, celery and
artichokes, among other vegetables demanded by the US market,
which represent areas of opportunity for Mexican producers. The fast
food sector is another niche of opportunity that Mexican companies
must leverage to export.
Frozen potatoes, used to prepare French fries, are the third most
imported vegetable in the US and accounted for 11% of total
vegetable imports in 2012. It is worth noting that Mexico is the
primary supplier of potatoes to the US. The value of US imports of
fresh and processed fruits and vegetables underlines their
importance in the diet of American families. In 2012, US imports of
processed fruits and vegetables, including all kinds of juice, except
wine, reached 6.7 million usd or 6% of total imports of fresh and
processed foods.
trend will be to consume lean meats that are free of hormones and
preservatives. Finally, preferences in the US market for the
processed food sector will lean towards foods with little or no
calories, fat, sodium, sugar, preservatives, coloring, flavoring and
Monosodium glutamate (msg), with natural and preferably organic
ingredients.
An example of these trends can already be seen in the new USDA
regulations to be implemented in public schools. According to these
rules, snacks sold in cafeterias, vending machines and stores inside
educational institutions, must contain fewer than 200 calories and
contribute with a specific nutritional value. In addition, drinks must be
limited to 12 ounces (355ml) in middle and high-schools and 8
ounces (236ml) in elementary schools. Consequently, the sale of
candies, foods or beverages that exceed these amounts is forbidden
at certain educational levels.
Commercial opportunities will be found in foods such as yogurts,
popsicles and drinks with 100% natural fruit juices, whole wheat
breads, cereal bars, dried fruits, baked snacks and plain and/ or
flavored sugar-free water. Changes in consumer habits have
affected the supply of fresh and processed food in the US. The North
American market is a wonderful platform of opportunities for
businesses that are willing to adapt to the new regulations and offer
nutritional, natural and organic products that meet the strict quality
standards required to enter into the world's leading consumer
market.
In 2012, the US imported 17.6 million usd in fresh and processed
foods from Mexico. The main categories were fresh vegetables, 4.4
million usd, fresh fruit (excluding bananas), 3.2 million usd, wine and
beer, 1.8 million usd, and sweets including chocolate, 1 million usd,
according to data furnished by the Global Trade Atlas (GTA).
Source Negocios ProMexico Magazine 0613, pag 16-17,
www.promexico.gob.mx
The Global Outlook and Food Trends.
While food prices globally fell by 7% in 2012, according to estimates
by the United Nations' Food and Agriculture Organization (FAO),
they will continue an upward trend in 2013. Price falls recorded at the
end of 2012 derived from the weak behavior of the global economic
activity. Climate factors, such as droughts, will affect food supply
worldwide, making import activities an alternative option to
guarantee local supply.
Mexico is the second largest food seller to the US, after Canada. The
US Department of Agriculture (USDA) in its “Outlook for US
Agricultural Trade 2012” reveals that fresh and processed fruits,
vegetables, wines, sugar, coffee, cattle, grains and seeds will be the
products with the largest share in US food imports in 2013.
According to projections from the aforementioned study, in 2013,
cattle and dairy imports in the US will exceed 900 million usd. The
Paseo de la Moneda #11. Col. Campestre la Rosita, Torreón, Coah. Mex. 27250, Ph & Fax +52(871)7320929
Mail: [email protected]
Newsletter
June 2013
INVEST
INTORREON
Did You Know?:
Mexico is the country with the largest
number of free trade agreements in the world
Mexico maintains a solid commitment to economic
development that is based on free trade. For the country,
that has been the best strategy to avoid the challenges and
difficulties of the international financial crisis and the
leading plan of action to consolidate its participation as one
of the major players in global commerce.
Trade agreements are mechanisms that seek to eliminate
the obstacles to trade exchange between nations. Free trade
agreements (FTAs) are regional or bilateral trade
agreements that are designed to expand the market for
goods and services by eliminating or substantially reducing
tariff and non-tariff barriers to the flow of goods and
services between the participating countries. Therefore,
FTAs propose:
To eliminate trade obstacles and to facilitate the circulation
of goods and services, expanding national markets and
enabling the creation of economies of scale.
To promote conditions of fair competition, as well as to
protect and assert intellectual property rights, generating
certainty between the countries involved.
To create efficient procedures for the implementation and
fulfillment of the agreement for its joint administration and
conflict resolution, helping to establish an atmosphere of
trust among the participants.
To generate guidelines for further bilateral or regional
cooperation to expand and improve benefits, to reduce the
vulnerability of exports to unilateral and discretional
measures, to strengthen national industry by means of a
solid and competitive export sector and to assist in job
creation.
wide range of opportunities for trade as well as investment.
Although the slump in the global economy and elevated
uncertainty in financial markets has had significant impact
on Mexico's level of trade and financial transactions with
other countries, in 2011 Mexico's total global trade
recorded a 16.8% growth.
That same year, Mexico recorded Foreign Direct
Investment (FDI) revenue of 19.4 billion usd. In addition,
it produced revenue in the foreign investment portfolio
account of 41.7 billion usd, 40.9% higher than in 2010. The
principle underlining the existence of numerous free trade
agreements in Mexico's economic agenda is diversification
and the desire to venture into preferential conditions in
diverse foreign markets, thus offsetting the effects of the
economic stagnation that is prevailing in the US and the
European Union.
Furthermore, for Mexico, like the rest of the world, it is
extremely bad news that the round of trade negotiations of
the World Trade Organization (WTO), known as the Doha
Round, are at an impasse, making existing trade
agreements all the more relevant since through them the
country may aspire to reach various markets, in spite of the
adverse conditions prevailing in the global economy.
Source Negocios ProMexico Magazine 0113, pag 09,
www.promexico.gob.mx
To serve as a reference framework for subsequent trade
negotiations and even foster those developed at the
multilateral level.
Currently, Mexico is the country that has signed the largest
number of free trade agreements in the world -12 FTAs,
which include 44 countries in America, Europe and Asia, in
addition to 23 bilateral investment agreements that provide
preferential access to a market of close to one billion
potential consumers. In only two decades, Mexico has
become 1 of the 10 biggest trading powers in the world and
the largest in Latin America. In addition, with a domestic
market of over 112 million people, the country offers a
Paseo de la Moneda #11. Col. Campestre la Rosita, Torreón, Coah. Mex. 27250, Ph & Fax +52(871)7320929
Mail: [email protected]