the official presentation
Transcription
the official presentation
AGENDA 1 2 CONSULTING LIFEGATE 4 PROJECTS 3 COMMUNICATIONS 5 ENERGY 6 CLIENTS 2 1 1.1 About us 1.2 Our strengths 1.3 What we do LIFEGATE The reference point for sustainable development. LIFEGATE 1 SUSTAINABILITY IS THE ONE KEY FOR: Creating a strong, credible image Reducing costs Gaining access to new markets Building a healthy business in the long term Managing risks most effectively Acquiring new capital Having efficient, satisfied employees 4 LIFEGATE ABOUT US OUR STRENGTHS WHAT WE DO LifeGate, founded in 2000 by Marco Roveda, pioneer in the Organic food market in Italy thanks to the creation of Fattoria Scaldasole, it represents the Italian benchmark for the sustainability world. LifeGate supports companies in their sustainable development process through an economic model where “People, Planet and Profit” live in mutual harmony, offering consultancy services for sustainable development, communication and renewable energy supply. LifeGate, through its media network (LifeGate.it, LifeGate.com LifeGate and Sound, social media, newsletter, app mobile etc) engages a community of more than 5 million contacts, promoting a sustainable lifestyles. 5 2 LIFEGATE 1 ABOUT US OUR STRENGTHS WHAT WE DO LifeGate capitalizes on its own experience and creativity in sustainability consulting and communications projects. EXPERTISE LifeGate arose out of the experience of Marco Roveda, a point of reference in Italy's organic food industry as the founder of the Fattoria Scaldasole brand, and a winner of many national and international recognitions, including: • Worldshift 20 Council (2010): Representative of Italy • World Economic Forum (2008): Social Entrepreneur of the Year for Italy • Milan Chamber of Commerce (1997): Entrepreneur of the Year for quality of life CONTENT Know-how accrued in over 15 years of consulting work. A team of professionals with extensive expertise in all areas of sustainability: • CSR experts, scientific experts, and communications experts • Italy's leader in carbon offsetting since 2002 • A team of journalists, and graphic and web designers to support activities performed in the LifeGate media networks and projects developed for clients • Cenacolo Prize for Publishing and Innovation (2002) Ervin Laszlo Marco Roveda Mikhail Gorbachev Wangari Maathai Adolfo Pérez Esquivel Shirin Ebadi "Finding Bliss in the Shift", an e-book from LifeGate Planet Onlus, featuring contributions from numerous Nobel Laureates, actors, composers, and individuals of international fame. Lester Brown Deepak Chopra ...along with many other faces of change. LIFEGATE 1 ABOUT US OUR STRENGTHS 1 4 2 5 6 WHAT WE DO 3 1 Corriere Economia - 08/04/2013 2 Casa Naturale - 04/2014 3 IlSole24Ore.com - 10/12/2013 4 Sette Corriere della Sera- 06/12/2013 5 Gioia - 21/12/2013 6 Affari e Finanza -17/03/2014 LIFEGATE 1 ABOUT US OUR STRENGTHS WHAT WE DO 5,500,000 users per year 410,000 Facebook 3,500 Linkedin 20,300 Twitter 20,600 Instagram Art events and sustainability (Talenti per Natura, Ecopark, Earth Day…) Over 330,000 FM listeners 300.000 streaming listeners 50,000 Public newsletter subscribtions 10,000 Corporate newsletter subscribtions 16,000 Apple users 4,000 Android users 8 LIFEGATE 1 ABOUT US OUR STRENGTHS WHAT WE DO The LifeGate community is predominantly made up of consumers living in central and northern Italy, mainly between the ages of 30 and 55 years (87%), chiefly female (66%), and with a high level of education (51% college graduates); of these, 22% report themselves as being vegetarian, a percentage 3 times greater than the national average. Despite being complex and heterogeneous, it is a community united by shared values and similar interests that transcend generations, nationalities, and gender differences. These consumers are aware, attentive, and informed; their values and choices in life are at the heart of their purchasing power, and they pay great attention to corporate behaviour with regards to production and service delivery. They are willing to change their opinions on companies offering goods and services if those companies demonstrate firm, clear intentions to work with respect for people and the environment. Much attention is now paid to corporate identity and to actively searching for information about product origins in order to make conscientious purchases, in particular using the latest digital tools. . Data obtained from a quantitative survey of the LifeGate community. Sample group of 1010 respondents October 2013 9 LIFEGATE ABOUT US OUR STRENGTHS WHAT WE DO 10 2 2.1 Strategy and Values 2.2 Stakeholder Management 2.3 Environmental Impact 2.4 Sustainable Procurement 2.5 Marketing and Communications CONSULTING The People Planet Profit business model is promoted by LifeGate Consulting, Italy's leader in sustainability consulting. This model is organized into 5 areas and allows for integrating and developing sustainability within a Company's business strategy, thereby maximizing its efficiency. CONSULTING 1 A leading group in Sustainability since 2000, LifeGate Consulting offers concrete tools for implementing Sustainability and assists companies on a strategic level to support those who have undertaken or who wish to undertake a path towards sustainable development, in an integrated way. The methodology applied by LifeGate Consulting leads companies to: • improve their social and environmental performance • reduce business costs • increase earnings • distinguish themselves from their competitors • maintain a good reputation in the long term 12 CONSULTING 1 STRATEGY AND VALUES STAKEHOLDER MANAGEMENT ENVIRONMENTAL IMPACT SUSTAINABLE PROCUREMENT MARKETING AND COMMUNICATIONS • Assessment of the Company's current sustainability performance, considering strengths areas and those with a potential improvement, based on LifeGate Consulting know how in relation to international standards and guidelines (e.g. ISO 26000 and GRI • Definition of the Sustainability Value Proposition, of the mid long term Sustainable Strategy Development Plan and of the activities implementation priorities depending on their social and environmental relevance and in terms of communication • Definition of Guide Lines enhancing already developed CSR activities and social and environmental actions CASE HISTORY Development of sustainable positioning strategy Development of intercompany and interfunctional team The Pillars of Sustainability for Amadori in accordance with the guidelines of ISO 26000. Assistance with communications on product packaging and on the institutional level. Support provided to the Italian affiliates of the Roche Group and Roche Diagnostics in developing several local initiatives through the establishment of a Gruppo Ambiente (Environment Group). CONSULTING 1 STRATEGY AND VALUES STAKEHOLDER MANAGEMENT ENVIRONMENTAL IMPACT SUSTAINABLE PROCUREMENT MARKETING AND COMMUNICATIONS • Stakeholder analysis, management and engagement • Development of Sustainability Reports (AA1000 and GRI): enhancements with regards to marketing and communications, enhancement of key communications' elements of the Report in line with individual stakeholders • Support in the implementation of Social Responsibility Management Systems (SA 8000), Health and Safety Management Systems (OHSAS 18001 and definition of Code of Ethics • Awareness programs and training for employees: seminars on sustainability, training courses on standards and certifications, edutainment projects, development of support for internal communications (newsletters, designated areas on the intranet, corporate events, house organs, etc.) CASE HISTORY Raising awareness among employees Social and Environmental Report Internal Newsletter CONSULTING 1 STRATEGY AND VALUES STAKEHOLDER MANAGEMENT ENVIRONMENTAL IMPACT SUSTAINABLE PROCUREMENT MARKETING AND COMMUNICATIONS • Environmental impact assessment: analysis of current performance (e.g. GWP - global warming potential) and identification of areas of improvement vs benchmarks • Life Cycle Assessment: performance of ad-hoc studies • Support in the implementation of Environmental Management Systems (ISO 14001, EMAS) CASE HISTORY Environmental impact assessment with a special focus on greenhouse gas emissions: • enhancement of reduction initiatives already underway • identification of areas with the greatest potential for improvement • development of a program of initiatives for the short/medium term • assistance in defining environmental KPIs and sustainable management Results: Between 2008 and 2011, Roche reduced the amount of CO2 emissions generated by its activities at its Monza site by over 40%; its ROI was over 4% in the first year alone. CONSULTING 1 STRATEGY AND VALUES STAKEHOLDER MANAGEMENT ENVIRONMENTAL IMPACT SUSTAINABLE PROCUREMENT MARKETING AND COMMUNICATIONS • Support in the Sustainable Supply Chain development: supplier analysis, classification, risk analysis, KPI’s definition, support in supplier training and communication, performance monitoring • 100% renewable energy procurement and energy efficiency solution • Energy savings LED lighting system procurement • Assistance with implementation and training on Green Procurement • Support on Mobility Management (e.g. corporate car pooling, eco-fleet management) • Support on purchases for the office (e.g. paper, stationery, hardware) CASE HISTORY To accomplish a Zero Impact ® productivity path in the offices of the Italian headquarters of Ales Groupe, LifeGate developed a training session designed for employees on the subject of Green Purchasing. The initiative consisted of courses regarding: • green purchasing and purchasing terms • certification marks • energy labels • self-certification from producers • responsible consumption behaviour 16 CONSULTING 1 • • • • • STRATEGY AND VALUES STAKEHOLDER MANAGEMENT ENVIRONMENTAL IMPACT SUSTAINABLE PROCUREMENT Definition of communications guidelines in accordance with the sustainability strategy Assistance in maintaining adherence to the sustainability strategy Support for Reputation Risk Management tied to the subject of sustainability Perceived sustainability of a brand, product, service, or initiative: qualitative/quantitative research Development of new sustainable services and products CASE HISTORY Strategic Plan Ecopolis Fleet A new product developed in collaboration with LifeGate for corporate sustainable mobility. Definition of guidelines for external communications, including development of a new trademark, pay off, packaging, website, and ADV and digital strategies. MARKETING AND COMMUNICATIONS 3 3.1 Endorsement 3.2 Project Design 3.3 Digital 3.4 Advertising 3.5 Events - Press - PR COMMUNICATIONS Putting your sustainability communications strategy into practice in a coherent way is a complex art. 1 COMMUNICATIONS Strengthened by its founder's experience with the Fattoria Scaldasole brand, for over 15 years LifeGate has assisted companies and organizations by lending its own skills and the know-how of a team of experts in sustainability communications, CSR experts, and scientific experts to develop credible projects in the eyes of an attentive, informed target audience. 16 19 Corporate Profile 02/03/2016 19 1 COMMUNICATIONS PROJECT DESIGN ENDORSEMENT DIGITAL ADVERTISING EVENTS PRESS - PR LifeGate is ready and willing to place its own brand alongside businesses, services, or products aimed at sustainability, via concrete projects and initiatives. Associating your image with that of LifeGate means reinforcing the credibility of your brand, linking it to values of environmental and social respect, expanding your target audience, reaching a receptive community willing to listen, and, therefore, improving the effectiveness of communications. • • • • Zero Impact® endorsement on CO2 calculations and offsetting Endorsement for enhancing a process, service, or product with sustainability characteristics Endorsement of environmental projects Endorsement for improving content capabilities CASE HISTORY Toyota – Mobility Revolution Toyota chooses Mobility Revolution rating to endorse its Hybrid range’ sustainability performance. Area Ambiente (Environment Area) Endorsement and content for Corriere.it 16 Corporate Profile 02/03/2016 20 1 COMMUNICATIONS PROJECT DESIGN ENDORSEMENT DIGITAL ADVERTISING EVENTS PRESS - PR LifeGate offers companies support for creating communications projects that integrate sustainable content, digital innovation, use and/or creation of participation tools, and a powerful virality. LifeGate develops ad hoc projects for companies in the context of product or service promotion, corporate communications, and internal communications. • Design and development of sustainability ratings • Projects designed for individual market sectors • Sustainability sponsorship: crossmedia communications initiatives and events • Co-marketing activities with sustainable businesses and publishers • Social media: development of viral projects • Development of editorial and scientific content • Development of calculators 16 21 Corporate Profile 02/03/2016 21 1 COMMUNICATIONS ENDORSEMENT PROJECT DESIGN DIGITAL ADVERTISING EVENTS PRESS - PR One of the cornerstones of sustainability is open and continuous dialogue with company stakeholders. And one of the most efficient ways to maintain that dialogue is via digital communication. For today's businesses, the social sphere represents an important means for stakeholder engagement: companies must present themselves openly in a transparent way and come across as credible and reliable. Within each project's development, LifeGate designs digital activities focused on sustainability communications and on participation. LifeGate also makes its own community available for research activities to identify the reality of a brand, product, service, or initiative as perceived by a well-defined target audience that is attentive to matters of sustainability. SERVICES OFFERED: Applications Research Mobile CASE HISTORY Ecosalone Posso dire la mia? (Can I have a say?) a project developed research activities carried out in 2013 to provide client companies with information on the LifeGate community's basic needs in the field of sustainability. for the Salone del Mobile (Furniture Fair) in Milan. 16 Corporate Profile 02/03/2016 22 1 COMMUNICATIONS ENDORSEMENT PROJECT DESIGN DIGITAL ADVERTISING EVENTS PRESS - PR Strengthened by its own experience in the world of sustainability and by its activities in the fields of journalism, publishing, and advertising, LifeGate also makes available a community of five million contacts, along with know-how and capabilities that are unique in Italy for advising media, articulating planning guidelines, and reaching a target group of people interested in the values of sustainability, through other media as well. LifeGate and Sound • traditional spots • tailor-made press releases • program sponsorship • interviews LifeGate.it • banner: takeover and IAB format • specials or feature articles • sponsored areas LifeGate News – LifeGate Business • articles • banners • dem Mobile Apps • sponsorships • banners Social Media • Facebook: posts, galleries, events, contests, page creation and management, adv • Foursquare: activity notifications • Twitter: posts, hashtags • Pinterest: folder creation Other media • online and offline programs 23 1 COMMUNICATIONS ENDORSEMENT PROJECT DESIGN DIGITAL ADVERTISING EVENTS PRESS - PR LifeGate selects events throughout Italy to involve companies in activities that coincide with matters of sustainability. In addition, in collaboration with companies and institutions, it involves stakeholders by staging outdoor events and unconventional initiatives to raise awareness about sustainable living. LifeGate can also assist its customers by handling pre-existing relations with press offices in order to improve the sustainable consistency of communications activities. Alternatively, in partnership with Aida Partners Ogilvy PR, LifeGate offers an integrated PR management and press office service. CASE HISTORY Sustainability Sponsorship Zero Impact® production of the Rome Film Festival thanks to Ricola Giornata della Bellezza Sostenibile Sustainable Beauty Day, an initiative held in Italy and the Netherlands, with special opening hours at beauty salons to raise money for the environment. Corporate Profile 02/03/2016 24 4 4.1 Zero Impact® 4.2 Environmental Projects 4.3 Mobility Revolution 4.4 Stay for the Planet 4.5 I Feel Food 4.6 LifeGate Event PROJECTS LifeGate translates its own model of sustainability by creating a series of concrete projects in collaboration with specialized partners. To date, these projects have unfolded in specific sectors: carbon offsetting, mobility, tourism, Expo 2015, events, and environmental protection. PROJECTS ZERO® IMPACT ENVIRONMENTAL PROJECTS Zero Impact® • calculates the environmental impact of any activity • proposes actions for reducing impact and increasing efficiency • offsets CO2 emissions by planting and protecting growing forests in Italy and around the world APPLICATIONS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT The Results of Zero Impact ® • 400,000,000 Zero Impact® products/services • 70 million square meters of new forest planted and protected • 160 million kg of CO2 offset COMPANY CO2 emissions associated with the entirety of a company's operations and consumption (energy consumption, water supply, waste production…) can be calculated, reduced, and offset. COMMUNICATIONS Emissions tied to all communications activities, from paper materials, to events, and even websites, can be calculated, reduced, and offset (www.zeroimpactweb.com) PRODUCTS Calculate, reduce, and offset CO2 emissions, and make any type of product or service Zero Impact®. EVENTS Calculate, reduce, and offset the CO2 emissions of any type of event. 02/03/2016 26 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT 1 Businesses A company chooses to make its product, or its entire operation, Zero Impact®. An individual chooses to make their own consumptions Zero Impact®. 2 LifeGate LifeGate organizes the project and identifies the lands to be protected or reforested. It ensures that each Zero Impact® initiative corresponds to an appropriate surface area of woods or growing forest. Scientific 3 Institutions Polytechnic University of Turin, University of Padua, Polytechnic University of Lausanne, and LCEngineering, specialized in LCA (Life Cycle Assessment). These calculate CO2 emissions and the forest surface area necessary for offsetting them. 4 Environmental Organizations Karen Mogensen Nature Reserve (Costa Rica), Bribri Cabecar Reserve (Costa Rica), Park of Ticino, Las Lajas and El Pito Reserves (Panama), Mate Mate Reserve (New Zealand), Ilena Reserve (Madagascar), Park of the Aniene (Rome). These perform the reforestation work and monitor the forests. They ensure the land's protection in the long term. 27 PROJECTS 1 ZERO® IMPACT Several publications of the Sole 24 Ore ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION Eco-tagliandoToyota Motors Italia STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT Numerous releases of Topolino Integration of the trademark into Ecotagliando (Eco-servicing) for cars, product ADV, website, materials distributed to the network of affiliated mechanics, and events throughout Italy. 28 Corporate Profile 02/03/2016 28 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT • Renault, Sodastream, and Scavolini websites • 2010 Giro d'Italia • 2012 meeting with the Dalai Lama in Milan • Nat Geo Music Live at Piazza del Popolo in Rome (Ben Harper, Subsonica) to celebrate Earth Day • The last concerts of the Luciano Ligabue Tour and Vasco Rossi's Buoni o Cattivi Tour 29 Corporate Profile 29 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT LifeGate advocates participation in environmental projects to ensure a planet rich in nature and biodiversity for future generations. Young Climate Ambassadors Innovative education for youth LifeGate stages days of games, education, and debate for children aged 8 to 14 years to engage them in the importance of combating climate change. The project may be developed on different topics such as healthy nutrition and the importance of reducing, reusing and recycling. BEE my future (Expo 2015’s focus on biodiversity and food security) Honeybees safeguard in urban contexts Honeybees are in danger. Our food security and future depend on them. If these precious insects disappear, many foods will vanish from our table. With BEE my future project, LifeGate protects 5 beehives through a network of expert beekeepers. Foreste in piedi - Forests Standing Tall (Forest conservation in the Brazilian Amazon) LifeGate participates in protecting 560 hectares of forest land granted by the state for the use of local families. Corporate Profile Il Km verde - The Green Km Urban renewal along the Naviglio Grande in Milan LifeGate supports a project to redevelop the Alzaia del Naviglio Grande (Towpath of the Grand Canal) in Milan by planting indigenous trees and shrubs along a roughly 1 km stretch. 02/03/2016 30 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT Mobility Revolution is LifeGate's initiative dedicated to sustainable mobility, comprising projects, services, and tools designed to help people and organizations learn about and guide their choices and behaviours. CASE HISTORY Car fleet configurator A tool for comparing fleet vehicles and sustainability ratings Green train A calculator that allows travellers to calculate the CO2 savings generated by their trip 31 02/03/2016 31 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT STAY FOR THE PLANET is a sustainability index developed by LifeGate to assess, monitor, and improve the sustainable management of hotel facilities. The Best Western Italia chain and other independent hotel facilities have already chosen to join the project. STAY FOR THE PLANET assesses the sustainability performance of hotels through the use of Environmental Indicators that comply with international standards and the Sustainability Rating, a concise index illustrated by leaves and points for different areas of analysis: Energy, Water, Waste, Supplies, and Behaviour. 32 02/03/2016 32 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT I Feel Food Ideas and solutions for a sustainable nutrition I Feel Food is a LifeGate initiative dedicated to sustainable nutrition that offers projects, services and practical tools both to people and businesses in order to be informed, to chose responsibly and to define new projects. LifeGate experience allows the development of: • Apps and calculator a that record the environmental and social impact associated with the food shopping; • engagement, communication, editorial and endorsement projects dedicated to «food and sustainability» • Internal communication and awareness projects with a particular focus on sustainable nutrition and food waste. 02/03/2016 33 PROJECTS 1 ZERO® IMPACT ENVIRONMENTAL PROJECTS MOBILITY REVOLUTION STAY FOR THE PLANET I FEEL FOOD LIFEGATE EVENT LifeGate Event is a project dedicated to the organization of sustainable events with the aim of providing companies and communication agencies concrete tools, a methodological approach, and a path to certification for the organization of sustainable events. LifeGate's experience offers: • a manual for producing sustainable events • a catalogue of sustainable suppliers • Zero Impact® event production • training courses on ISO 20121 and assistance with certification 02/03/2016 34 5 ENERGY LifeGate Energy positions itself as a strategic partner in the field of energy, assisting companies in optimizing all their operations: energy consumptions (electricity and gas), and energy efficiency (Led lighting systems) ENERGY Employee Management LIFEGATE ENERGY LIFEGATE LIGHTING LifeGate Energy is the only electric company approved by the Italian Authority to supply businesses with renewable electricity certified as Zero Impact ® and gas that provides for the protection of 1 square meter of forest for every SCM of gas consumed. Thanks to LifeGate Energy, companies can count on: Quality service • no call centres – only a dedicated business account • an administrative account available for questions concerning the entire production chain Transparent service • clear, competitive prices • no need for guarantees or security deposits • no activation costs and no extra hidden fees Certified service • invoices only include transmission charges without any further supplements, as determined by the AEEG • no contractual time constraints or fines in the event of cancellation Recognized service • allows for the use of a credible, proven trademark: LifeGate Energy 36 02/03/2016 36 ENERGY LIFEGATE ENERGY LIFEGATE LIGHTING LifeGate Energy in the production chain Electricity Natural Gas 37 ENERGY LIFEGATE ENERGY LIFEGATE LIGHTING LifeGate Lighting offers energy efficiency services for business by suppling innovative Led lighting systems that assure economic savings and excellence visual performances. 1 2 3 4 SAVINGS Energy consumption: 6590% less compared to traditional lighting systems. LIFETIME 50.000 hours per Led compared to 4.000 hours of traditional light bulbs – insignificant maintenance costs. COMFORT Lighting spectrum suitable for human perception – Leds don’t heat up and don’t attract insects. PERFORMANCE Led systems of latest generation Power Led e High Power Led – with lighting power of 70 – 180 lumen/watt. 5 ENVIRONMENT Very low environmental impact. Leds don’t contain toxic substances to be sent to landfield. Our clients: 39 6 OUR TOP CLIENTS LifeGate works with businesses, organizations, and institutions belonging to the most varied market sectors. OUR TOP CLIENTS 40 OUR TOP CLIENTS 41 OUR TOP CLIENTS 42 LIFEGATE SpA Via Palermo 8, 20121, Milan, Italy tel +39 0245374850 [email protected] - lifegate.it