Save Now, Then Keep on Saving

Peninsula (757) 722-1928 • Williamsburg (757) 229-2877 • Gloucester (804) 642-2161 • Norfolk (757) 491-1928 • www.etlawson.com
Personally Speaking
Save Now, Then Keep on Saving
One of the most important things we do at E.T. Lawson is help our customers conserve
energy and save money. About half the energy that a typical home uses goes to heating
and cooling, so the high-efficiency equipment we install can put a big dent in your
electricity and fuel bills.
Old, inefficient heating or cooling equipment increases your energy bills unnecessarily
every time it turns on, and those systems can run for hours on end when extreme
weather hits, causing lots of needless waste. We want you to get the most from the
energy you buy, so we’re pulling out all the stops this spring to lower the cost of
upgrading.
If your central air conditioning system is using too much electricity, you can slash your
bills immediately with an upgrade – and save lots of money on the installation. For a
limited time, we’re taking $1,000 off the cost of a new 16-SEER system, which uses
44% less electricity than the 9-SEER systems that many homes have. Your installation
might also qualify for a federal tax credit of up to $1,500, so this is a great time to
seize the opportunity. The federal tax credit expires this year, so please don’t wait!
We’re also taking $500 off the cost of any 14-SEER installation and $250 off any
13-SEER system. Those systems are more affordable, and they will save you lots of
electricity if your current system is inefficient. Upgrading from 9 SEER to 14 SEER
reduces electricity consumption by 38%, and upgrading to 13 SEER saves 30%.
If the problem you want to address is your heating system, we have great answers for
that too. We offer a choice of extremely efficient condensing systems that qualify for
the federal tax credit of up to $1,500.
As always, our installation work is second to none, and we offer unbeatable warranties
and low-cost financing.
When you buy a new air conditioning system from us, we provide a five-year
warranty on all labor. Plus, we’ve recently extended our warranty on parts
to ten years! That’s the best protection offer you’ll find anywhere, and we do it
automatically at no cost to you. You can upgrade with confidence, knowing
that E.T. Lawson will stand behind your installation for years to come!
Sincerely,
Donald B. Allen Jr.
The Price Is Right
with a Payment
Protection Plan
If you have not yet discovered the
convenience of E.T. Lawson’s Payment
Protection Plan, please take a closer
look this spring. This excellent plan
eliminates the winter budget squeeze
you might experience when your
heating bills compete with holiday
expenses.
With the E.T. Lawson Payment
Protection Plan, you pay your Bioheat®
bills in even monthly amounts yearround, so fewer bills come due in the
winter months. It’s a great way to add
predictability to your budget and
prevent unscheduled expenses.
Our plan can save you money too.
You are eligible for a
5% prompt payment
discount, and you
earn 5% interest on
any credit balance you
carry. To get in on
this convenient
program, please
call our office
today!
With Our Tank Protection,
You Never Have to Worry
E.T. Lawson wants you to love your
Bioheat® and appreciate the superior safety
and security that it provides. That’s why
we offer a Tank Protection Plan that is
unsurpassed, and why we install the most
durable new tanks that money can buy.
Our Protection Plan addresses every
concern that might arise about a tank.
Stop Sludge: If your tank needs
cleaning of sludge accumulated over years
of use, we will do the following: If your
tank is underground, we will clean it. If
your tank is aboveground, we will install
Oventrop floating suction to clean it and
keep it clean. In either case, we eliminate
sludge-related service calls – FREE.
Painting: If your tank needs
Replacement: If your tank needs
replacing, we will do it – FREE.
Pollution Coverage: If there
is any pollution associated with repair or
replacement, E.T. Lawson, in conjunction
with the state fund, will provide pollution
coverage up to $1 million. In addition, E.T.
Lawson will pay the deductible and manage
the remediation – FREE.
It’s hard for a customer to determine where
their oil tank is in its lifespan, but
E.T. Lawson can provide a
thorough evaluation and
identify the right time to make
a replacement. When the time
for a new tank comes, you’ll
appreciate the ultra-durable
fiberglass models that we install.
corrosion that can damage a steel tank. For
aboveground storage (indoor or outdoor), we
offer tanks from ZCL that are constructed
of fiberglass and resins that resist UV light
and fire. ZCL backs its tanks with a 30-year
warranty.
For underground tank installation, E.T
Lawson offers the Fibretank® from Cardinal
Fibreglass Industries. These seamless spherical
tanks are corrosion-resistant inside and out.
Cardinal also provides a 30-year warranty.
If you want maximum
assurance for your home
oil storage, please call E.T.
Lawson today and inquire
about our Tank Protection
Plan or a new super-durable
tank.
painting, we will do it – FREE.
Repair: If your tank needs fixing, we
will do it – FREE.
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Fiberglass is particularly well
suited to oil storage because
it is impervious to the
ZCL Fibreglass Home Heating Oil Tank
SPRING 2010
Begin Your Home Conservation
Campaign with an Energy Audit
We all want to conserve energy as smartly and cost-effectively as possible, but it’s difficult to determine which steps will have the greatest effects.
The best way to start is to gain a thorough understanding of how your home uses energy.
E.T. Lawson’s conservation experts can help. We perform in-depth home energy audits that identify areas of inefficiency and waste. The
process begins with a detailed inspection that covers heating and cooling equipment, insulation, doors and windows, air leaks, and appliances.
We assess the efficiency of all major energy-using appliances and identify areas where your house may be leaking heat in winter or letting hot air
infiltrate during summer. We compile our findings in a report that can serve as a blueprint for your home conservation campaign.
If you want to take an informed approach to saving energy, knowledge is a vital asset, and E.T. Lawson can provide it. Please call us today to
learn more and schedule your home energy audit.
Solar and Oil:
Hybrid Energy
Is Not Just for Cars
Tapping into the sun’s energy is a great way to reduce heating costs and
benefit the environment, and E.T. Lawson can help you get there this year
with no sacrifice in your comfort or convenience.
We have partnered with Buderus, a world-class heating manufacturer, to deliver
practical solar energy solutions to Virginia homes and businesses. Buderus has
developed combination systems that integrate with traditional equipment to reduce
your consumption of fossil fuels.
An advanced solar collector can gather enough energy to meet
all the domestic hot water needs of a typical four-person
household year-round. These modern panels are more durable, compact and efficient than
traditional solar collectors, and the roof mounting systems are considerably less obtrusive.
The federal government supports the use of solar energy with a generous tax credit that
is set to expire at the end of this year. If you install a new system in 2010, you can reduce
your federal income tax by as much as $2,000.
To take advantage of free, renewable solar energy in 2010, please call us today.
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Our Handymen Will
Help You Conserve
E.T. Lawson’s handymen are key members of our energy conservation
team. After our Home Energy Audit identifies your home’s air leaks and
under-insulated areas, our repair experts can tighten your home’s shell
and lock out energy waste.
Conservation steps might include adding insulation, sealing leaks,
weatherstripping doors and windows, and repairing ducts. We’ll give
you a firm, fair price and then complete the work promptly. Our
handymen are part of the same team that handles your heating, cooling,
plumbing and electrical, and you can count on them for high-quality
workmanship on every task.
Our handymen will tackle any household job, including all of these:
Insulation: Your home retains its heat in winter and stays cool in
the summer most effectively when it is thoroughly insulated. We install
blanket-type insulation materials (also known as batt) and blow loose-fill
insulation into walls, cavities and other hard-to-reach places.
Vapor Barrier: Moisture from the inside of your home can get trapped
in walls and insulation and cause rot and mildew. We install vapor barriers
that protect your home and keep moist air where it belongs.
Windows and Doors: Well-insulated windows and doors that are
properly installed and sealed make your home more comfortable while
reducing unwanted heat transfer. We repair, seal and weather-strip windows
and doors of every age and type so they perform like new – or better!
Attic Tent Doors and Cubby Holes: Your conditioned air can
leak into the attic or walls and be wasted. We install attic tent doors that
eliminate leaks through attic trap doors, and we seal and insulate around
cubbyholes and other easy-to-miss leak locations.
Our versatile handymen are prepared to make any improvement or repair
that might be recommended in an E.T. Lawson home energy audit, so
you won’t have to call anyone else to get your home sealed and ready for
efficient operation.
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Hampton Roads Trivia
Hampton Roads is the name of the
body of water that encompasses the
mouths of the Elizabeth River, the
Nansemond River and the James River.
Here are some interesting facts about
the waterway and the region that share
the name Hampton Roads.
export tonnage, behind New Orleans/
South Louisiana and Houston. It is the
U.S. leader in coal exports.
• Norfolk and Craney Island were the
sites of Revolutionary War conflicts.
The last Royal Governor of the
Virginia Colony, Lord Dunmore,
departed mainland Virginia for the
last time from Norfolk.
Coupon Corner
• The most famous naval battle of the Civil
War, The Battle of Hampton Roads, was
fought here. Ironclad warships the USS
Monitor and the CSS Virginia (the
•A
merica’s first free public schools,
• The Hampton Roads area has the
Merrimack) fought off Sewell’s Point
the Syms and Eaton free schools,
largest concentration of military bases
March 8-9, 1862.
were established in Hampton in
and facilities of any metropolitan area
1634 and 1659, respectively.
in the world.
• The region’s first Colonial settlers arrived
in 1607 on three ships, Susan Constant, • The Hampton Roads Bridge-Tunnel
• Hampton Roads ranks second among
Godspeed and Discovery at Cape
was the first complex of its kind
U.S. ports in export tonnage. It also
Henry in what is now Virginia Beach.
when it was built in 1957.
ranks third in combined import/
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At E.T. Lawson, we’re always trying to save you money. Please take advantage of these money saving
coupons for our various services.
Plumbing Savings
Save
$50.00
Electrical Savings
Save
$100.00
Money Saving Coupon
Save
$20.00
Off the purchase of a new Bradford
White water heater
Off the price of any electrical
panel upgrade
On your first heating, cooling, plumbing,
electrical or handyman service visit
Cannot be combined with other offers
Cannot be combined with other offers
Cannot be combined with other offers
PRSRT STD
U.S. Postage
PAID
Hampton,VA
Permit No. 317
P.O. Box 249
Hampton, Virginia 23669
www.etlawson.com
Peninsula (757) 722-1928
Williamsburg (757) 229-2877
Gloucester (804) 642-2161
Norfolk (757) 491-1928
Going the Extra Mile to Help
You Save
Energy conservation is a complex job. To get the best return on your investment, you need
the help of highly trained conservation specialists who understand every aspect of home
energy use.
E.T. Lawson is uniquely qualified to provide comprehensive conservation services,
because we are experts in every stage of home evaluation and remediation.
Unlike companies that specialize in just one aspect such as insulation or window
replacement, we have expertise that covers the entire range, from home energy
audits (see page 3) to home sealing and high-efficiency equipment.
Comprehensive conservation services are so central to the E.T. Lawson mission
that we took time out in April to retrain employees on energy conservation
analysis. By studying the topic with our managers, technicians, salespeople and
Oilheat expert Bob Hedden, we sharpened our focus on delivering solutions that
balance your needs for comfort and cost savings.
The training is an important step for E.T. Lawson team members who are working
to achieve Energy Conservation Analysis Certification from the National
Oilheat Research Alliance. With this certification, our employees are prepared
to pinpoint sources of energy waste and prioritize them, so that you maximize
the savings on your conservation investments.
During your next heating system service call, don’t be surprised to see an
E.T. Lawson technician evaluating your home and running efficiency tests. That’s
E.T. Lawson putting our advanced training to work for you, looking for new ways
to maximize your energy savings.
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