Media Kit - American Cowboy
Transcription
Media Kit - American Cowboy
Cowboy American Western Lifestyle • Travel • People COWB COWBOY WEAPONRY: 12 GUNS FOR HUNTING & HOME DEFENSE WARRIORS American American People BRANDINGRN HO & HardTOM Work THE LEGACY Lifelong OF A KILLER Memories Madein HPLACE MUSEUM American America More thanW a Trend estern Escapes Western Lifest yle • 12 TOWNS to Liv June/July 2015 2015 A WYOMING DEPUTY TAKES A STAND STETSO CELEBRATEN 150 YEARSS LIVING HISTORY CALIFORNIA ’S TEJON RANCH e Lik eFROM +Co a BACK wb oy THE BRINK BILL PAXTON STON AS SAM HOU GEAR FROM THE TEXAS REVOLUTION A cowboy’s recovery after near-fatal Cowaboy wreck Dochorse : From the to the E.R.Ranch vol.22 no.1 vol.22 no.2 vol.21 no.6 DISPLAY UNTIL SEPTEMBER 1, 2015 DISPLAY UNTIL JULY 7, 2015 Travel • Peopl e HATS OFF & Accountable Companies The Epic nel History Chans Miniserie OPENS ITS DOORS Working Cowb oy Gear H Quality Products TEXAS RISING August/September 2015 April/May 5, 2015 + Pendleton SECRETS THE Lets ’Er OFBuck OLD WEST HORSE THE FAMILY TRADER • Travel • People • Travel • THE TEST GREA LADY AWS OUTL E RIDE TH COLORADO RAILS MOUNTAIN MAN EZVOUS REND MAY DISPLAY UNTIL A COWBOY TOWN Western Lifestyle Lifestyle IONAL PARK NTAIN NAT ROCKY MOU People BOY.COM Western Years of tory Western His JOHN WAYNE BIRT Western Lifestyle • Travel • People el • style • Trav Western Life Western Lifestyle • Travel • People 100 The Greatest Cavalry Commanders AMERICANCOW BOY.COM COW AMERICAN Cowboy o Cowb y CHowboy LPS WOUNDED NCHING HE HOW RA OY THERAPY AMERICANCOWBOY.COM MEDIA KIT 2016 + Quarter Hors Will Clones Be e Quarrel: Allowed? 2015 Western Heritage Award Recipient CIRCULATION 98,856 FREQUENCY: 6 Issues Per Year READER PROFILE American Cowboy is the cultural chronicler of the West, covering the people, history, and heritage, travel and events, arts and entertainment, and food, and fashion that define the cowboy way. We uphold the values and code of the West in e very article, image, and theme that appears on the pages of our magazine, and on our digital and social channels. We celebrate the West with c ompelling, authentic content highlighted by captivating photography. AC’s loyal readers express their cowboy spirit and love for the all things Western through the clothes they wear, events they attend, vacations they enjoy, and heroes they look up to. Now in our 21st year, American Cowboy is sharing the cowboy ethic and way of life with new audiences through special Collector’s Editions, on the digital frontier with AmericanCowboy.com, and with booming social media channels. Whether in print or online, American Cowboy remains at the heart of the Western community. Affluent, Active Readers • 650,062 Total Audience • 54% Male & 46% Female • 50 Average Age • 62% Married • 74.5% College Educated HOUSEHOLD INCOME • $83,890 Median Household Income • 24.7% Earn $100,000 Plus REAL ESTATE • 86% Home Ownership • 23.5% Own Second Homes READERSHIP HABITS Loyal, Committed Readers • 71.4% Read AC the same day that they receive it • 72% Read every issue of AC • 126 Minutes on average spent per each issue of AC • 98.5% Percentage of readers who will plan to renew their subscription • 87% Have taken any action as a result of reading AC* *Purchased an advertised product or service, visited an advertiser’s website, contacted an advertiser, etc. PURCHASING BEHAVIOR • 76% Western Apparel • 62% Boots • 58% Books • 56% Hats • 50% Belts/Buckles • 49% Art/Collectibles • 45% Home Décor RESIDENCY • 59.5% Rural • 27.5% Suburban • 13% Urban TRAVEL HABITS • 86.5% Traveled on an overnight domestic trip in the past year • 71% Traveled to/within the Western United States in the past year • 51.7% Plan to take a Western-themed vacation • 65% Attend rodeos & shooting sports • 9.8 Average number of days spent o n each vacation • $3,763 Average amount spent on t ravel last year Source 2011 EQN Study Cowboy American FEBRUARY/MARCH 101 Great Western Events Gear: Texas Look AD CLOSE: 11/13/15 MATERIALS DUE: 11/18/15 ON SALE: 1/5/16 APRIL/MAY Cowboy Gear Issue Travel: The Rockies Gear: Western Wear Roundup AD CLOSE: 1/7/16 MATERIALS DUE: 1/12/16 ON SALE: 3/1/16 JUNE/JULY The Travel Issue Travel: 12 Launching Points to the West Gear: The Rodeo Athlete AD CLOSE: 3/11/16 MATERIALS DUE: 3/16/16 ON SALE: 5/3/16 AUGUST/SEPTEMBER The Made in America Issue Travel: The Great Northwest Gear: Guns AD CLOSE: 5/15/16 MATERIALS DUE: 5/20/16 ON SALE: 7/5/16 OCTOBER/NOVEMBER The Ranch Issue Travel: Texas and the Southwest Gear: Vaquero Style AD CLOSE: 7/8/16 MATERIALS DUE: 7/13/16 ON SALE: 8/30/16 DECEMBER/JANUARY The Annual Gift Guide & NFR Guide Travel: The Great Plains Gear: Holiday Gift Guide AD CLOSE: 9/9/16 MATERIALS DUE: 9/14/16 ON SALE: 11/1/16 FEBRUARY/MARCH 2016 101 Great Western Events AD CLOSE: 11/11/16 MATERIALS DUE: 11/16/16 ON SALE: 1/3/17 EDITORIAL CALENDAR & ADVERTISING RATES DISPLAY RATES Effective starting with the February/March 2015 Issue Four Color 1x 3x 6x Full Page $6,215 $5,785$5,225 2/3 Page $4,750 $4,415$3,985 1/2 Page $3,910 $3,630$3,280 1/3 Page $3,350 $3,115$2,815 1/4 Page $2,415 $2,245$2,030 1/6 Page$1,745 $1,620$1,465 Covers 1x 3x6x 2nd Cover$6,835 $6,485 $5,745 3rd Cover$6,835 $6,485 $5,745 4th Cover $7,455 $6,940$6,265 Black & White 1x 3x 6x Full Page$5,380$5,005$4,515 2/3 Page $4,035 $3,750$3,390 1/2 Page $3,225$3,000 $2,710 1/3 Page $2,685 $2,500$2,260 1/4 Page $1,885 $1,750$1,580 1/6 Page $1,345$1,250$1,125 Covers 1x 3x6x 2 Pages $12,430 $11,790$10,445 INTEGRATED MEDIA PARTNERS American Cowboy leads the way in integrated media options for its partners. From the 21-year history of the print magazine to phenomenal social engagement and a resource-rich website at AmericanCowboy.com, the brand reaches consumers in the saddle, in their recliners, on their mobile devices, at their desks, and on their front porches with the legacy and lore of the West formatted just for them and their needs. WESTERN SHOPPER RATES Four Color 1x 3x 6x Double 1/9$1,485 $1,355 $1,260 1/9 Page $845 $780$735 Black & White 1x 3x 6x Double 1/9$1,300 $1,185 $1,100 1/9 Page $740 $680$640 DESTINATION RATES Four Color 1x 3x 6x Double 1/12$905 $855 $815 1/12 page $515 $490$450 Black & White 1x 3x 6x Double 1/12$810 $770 $735 1/12 page$460 $440$430 CONTACT DeAnna Jarnagin Associate Publisher [email protected] 214.535.5557 American Cowboy Magazine 2520 55th Street Suite 210 Boulder, Co 80301 www.AmericanCowboy.com