March 04, 2013 - Brevard Business News

Transcription

March 04, 2013 - Brevard Business News
BBN
Vol. 31 No. 9
March 4, 2013
Brevard
Business
News
A Weekly Space Coast Business Magazine printed in Brevard County, Florida since 1984
CCU takes measured
approach to growing
business over 60 years
By Ken Datzman
Please see Community Credit Union of Florida, page 19
BBN photo — Adrienne B. Roth
This is the 60th anniversary of Rockledge–based Community Credit Union, which was started by eight area teachers
in 1953, each putting $5 in a shoebox. Today, the institution has $410 million in assets and more than 33,000
members. From left: Laurie Cappelli, senior vice president; David Brock, president and chief executive officer; and Jack
Kelley, board chairman.
PRESORTED
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BREVARD BUSINESS
NEWS, INC.
ROCKLEDGE — In 1953, in a classroom in Titusville, eight area
teachers got together, put $5 apiece into a shoebox and went on to launch
a credit union primarily to serve educators in the region.
Life was pretty simple and straightforward in those days in the
financial world.
The visionary teachers who gathered in North Brevard County
founded Community Educators Credit Union, known today as Community Credit Union of Florida.
“I have been a part of the credit–union movement for 37 years and it
continues to impress me how ordinary people could come together and
create their own financial institution to serve each other, grow it, and run
it successfully for 60 years,” said David Brock, who is the president and
chief executive officer of that enterprise today.
“I think it is a testament to the fact that you don’t have to have a lot of
government involvement, venture capitalists, and heavy Wall Street
participation. Ordinary people can do some extraordinary things.”
Community Credit Union will be celebrating its 60th anniversary in
2013 with a number of events.
“Our slogan for the anniversary year is ‘Helping the Community One
Member at a Time.’ And that’s really what we are all about. The individual members who come through our doors have specific financial
needs and we try to fill those needs,” said Laurie Cappelli, Community
Credit Union’s senior vice president.
The celebration schedule includes a “Member Appreciation” family
event, to be held in a carnival atmosphere. It is set for this summer in
Community Credit Union’s parking lot at the administrative office in
Rockledge.
Credit unions, which have a federal tax–exempt status, are financial
institutions formed by an organized group of people with a common bond.
Members of credit unions pool their assets to provide loans and other
financial services to each other. Local credit unions are overseen by
volunteer boards.
“As a credit union, our goal is to see how much value we can create for
our members and still make a margin,” said Brock. “We have to make a
reasonable margin and be financially fit. But we don’t try to make
whatever the market will bear.”
The eight teachers’ $40 in seed money went on to build the foundation
for a nonprofit entity that today has $410 million in assets and 33,453
members catering to a broad section of the population in Brevard County
through a number of branches and a rising platform of technology.
“I think we have done a great job for the members, particularly in the
education field,” said Henry “Jack” Kelley, the chairman of Community
BBN
BREVARD BUSINESS NEWS
Businesswoman Christina Brown expands
with purchase of a floral shop in Melbourne
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BREVARD BUSINESS NEWS / 2
Call Adrienne Roth at 321-951-7777 for Advertising Information
Christina Brown, owner of Roses Are Red Florist in
Indialantic, has purchased In Bloom of Melbourne, a floral
shop in North Melbourne. The name of the new shop has
been changed to Violets In Bloom Florist.
Brown, a 31–year–old entrepreneur who has a
bachelor’s degree in ornamental horticulture from the
University of Florida, bought Roses Are Red Florist four
years ago and has doubled the size of the business.
Her shop took part in more than 85 weddings last year
and is “looking forward to making many more wonderful
floral memories” for their brides.
“For many girls this is their first time ordering flowers,”
said Brown. “We try to educate and create a passion for
flowers with our customers to make them flower–buyers
for life.”
Roses Are Red Florist is a member of the Melbourne
Regional Chamber of East Central Florida, the Society of
American Florists, Florists for Change, and Florida State
Florist Association. The business is also an affiliate of the
Melbourne Area Association of Realtors, and the Brevard
County Bridal Association, of which Brown is vice president.
The new store is at 3682 N. Wickham Road. The phone
number is 242–3360.
Junior League of South Brevard to host its
annual run event on March 23 in EGAD
The Junior League of South Brevard Inc. will host its
fourth annual “Re–Run 5K” at 7:30 a.m. on Saturday,
March 23, in the Eau Gallie Arts District of Melbourne.
The retro–themed Re–Run will again feature “blast–
from–the–past 1980s and 1990s flair and fun for all ages
and abilities.”
There will be team competitions, prizes and giveaways
for participants, as well as a free kids’ fun run.
Running Zone will manage the race. The post–race
awards party will be on the Squid Lips beach area and
deck overlooking the Indian River. Participants will begin
and end the race just outside Squid Lips and run or walk
the Eau Gallie Causeway.
Interested Runners may download the registration
form at www.JLSB.net, and mail it to the Junior League,
1501 Avocado Ave., Suite 2, Melbourne, Fla., 32935, or
register at http://www.jlsb.net/support–jlsb/re–run–5k–
2013. Registration is also available at the Running Zone
store on Wickham Road. And individuals may register race
morning between 6 and 7 o’clock. The first 300 registrants
will receive an official race T–shirt.
If you are interested in sponsoring the event or
donating goods or services, send an e–mail message to
[email protected].
All proceeds from the Re–Run 5K will support JLSB
community projects. This year, JLSB is creating a new
project to bring food to elementary school children who
would otherwise not have access to food on the weekends.
JLSB is partnering with a school in South Brevard County
to provide weekend food packs to children who do not have
adequate access to nutrition in their homes. For more
information, visit www.JLSB.net or call 610–8950.
MARCH 4, 2013
BBN
BREVARD BUSINESS NEWS
Dr. Laird of Health First Aging Services
receives Clinician of the Year Award
Dr. Rosemary Laird, medical director of Health First
Aging Services, was recently named Clinician of the Year
by the American Geriatrics Society (AGS).
The AGS Clinician of the Year was established to
recognize the outstanding contributions of practitioners
to the delivery of quality health care to older people, and
the importance of the geriatric clinician in the health–
care delivery system.
“This award honors clinicians who have made
outstanding contributions to the delivery of quality
health care to older people, who communicate well with
patients and their families and who make generous
contributions to community health–care efforts,” said
Cathy Alessi, president–elect of AGS.
“Because of the exemplary clinical care and sincere
compassion Dr. Laird provides to her patients, the
Awards Committee felt she was the ideal candidate for
this award.”
“It was a true surprise and honor to be selected for
this prestigious award, especially since it’s coming from
my colleagues in the geriatric community,” said Dr.
Laird.
She will receive her award on May 4 at the AGS
annual meeting in Dallas, Texas.
For more information, call Health First Aging
Services in Melbourne at 434–7611 or in Merritt Island
at 868–5815, or visit www.Health–First.org/aging.
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Haven for Children to present its annual
golf and dinner benefit April 6 at Suntree
The 12th annual Haven Challenge Golf and Dinner
fund–raiser will be held on Saturday, April 6, at Suntree
Country Club in Melbourne.
The tournament consists of two flights including a
“Corporate Challenge” for businesses and an “Open
Challenge” for individuals.
The Corporate Challenge winner receives the specially
designed Swarovski Crystal trophy to be displayed at
their place of business for one year. This year’s “hole–in–
one” contest is sponsored by Mercedes–Benz Porsche
Audi of Melbourne.
The tournament begins at 1 p.m. After the tournament there will be contests, giveaways, and a dinner with
a hosted bar and a live auction for each player and their
guest.
Through the Haven for Children’s relationship with
Harris Corp. and their partnership with the Orlando
Magic. Nick Anderson, former Magic great who now
works in community relations for the organization, will
be playing, emceeing, signing autographs, and auctioning
off some special Orlando Magic items.
The Corporate Challenge sponsorships start at $1,250
and include one foursome and eight dinner tickets.
Advertising sponsorships are also available, with hole
signs starting at $300. All donations help provide a stable
home for children affected by abuse, neglect or abandonment.
For details, call 676–6888 or visit facebook.com/
TheHavenforChildren.
MARCH 4, 2013
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BREVARD BUSINESS NEWS / 3
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BREVARD BUSINESS NEWS
College degree should be just as accessible as a high school diploma is today
By Dick Crepeau
UCF Forum columnist
In his recent State of the Union message, President
Obama mentioned the high cost of higher education. This
is an issue that he raised a year ago at the same venue,
and one that the vice president has been spearheading. For
those of us who have been on a college campus for quite
some time it is an issue of growing significance.
President Obama has also donned the mantle of the
champion of the middle class, something that was a theme
in his re–election campaign. At least 85 percent of all
Americans think of themselves as middle class, and nearly
all Americans, except the rich, aspire to be members of the
middle class.
The essence of the American dream, for at least a
century and a half, has been the dream of upward mobility, rising to or within the middle class. The major vehicle
in the movement has been education, and therefore equal
access to that education is vital to maintaining the
BBN
Brevard
Business
News
4300 Fortune Place, Suite D
West Melbourne, FL 32904
(321) 951–7777
fax (321) 951–4444
BrevardBusinessNews.com
PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
SPECIAL PROJECTS EDITOR
Bill Roth
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology,
education and commerce.
Letters to the Editor must include the writer’s signature
and printed or typed name, full address and telephone
number. Brevard Business News reserves the right to edit
all letters. Send your letters to: Editor, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904, or email [email protected].
Subscription Rates for home or office mail delivery are
$26.00 for one year (52 issues). Send all address
changes to: Circulation Department, Brevard Business
News, 4300 Fortune Place, Suite D, West Melbourne, FL,
32904, or email [email protected].
BREVARD BUSINESS NEWS / 4
American dream. A century ago that meant access to
public education through the high school level. A high
school diploma was the key to advancement.
Since World War II this standard has been changing
and we have now arrived at the point at which a college
degree has replaced the high school diploma as one of the
keys to advancement. Possession of a college degree today
is as important as holding a high school diploma was a
century ago.
Today, undergraduate education should be open to all
those academically qualified — and at no cost. Public
education must be truly public up at least through the
bachelor’s degree.
It is not a surprise to those of us in public higher
education to see an increasing number of reports on the
decline of upward mobility in America. It should, in fact, be
quite alarming across America that European societies are
displaying more upward mobility than our own, even the
class–encrusted British world.
When I finished my undergraduate education, I walked
away without any debt. When I finished my M.A., it was
the same. When I finished my Ph.D., I had some debt but
it was not a burden to pay back over a decade.
If I received a bachelor of arts from an American public
university today, given the same background out of which I
came, I would be leaving with a diploma and backpack of
debt that would not only be a burden for a decade, but
would have made it very difficult for me to eventually get
an M.A., let alone a Ph.D. The upward mobility that I
experienced would not have taken place, my life would
have been considerably different, and who knows where
that might have led.
It is difficult to watch undergraduates who are working
full–time try to survive in a college classroom taking a full
academic load. They are doing that because of a plethora of
pressures pushing them to finish the degree as fast as
possible. Some do not make it for a variety of reasons, but
within that variety the financial issues are nearly always a
significant element. If they do make it, they walk away
with considerable debt facing a difficult job market and
beginning their working career far behind the starting
gate.
The point is that presidential administrations can talk
all they want about the cost of higher education and the
need to bring it down — and they should — but they must
also talk about the importance of the college degree. They
must devise a way to make that degree as accessible for
this generation as a high school diploma was for previous
generations.
If this can’t be done then it is time to lay the American
dream to rest, and watch longingly as societies across the
world create levels of mobility that allow their young
people to dream the dream that is now fading in America.
UCF Forum columnist Dick Crepeau is a
history professor at the University of Central
Florida and can be reached at
[email protected].
Space Coast Gator Club offers scholarships to Brevard students; application deadline set
Brevard County students who will be attending the University of Florida as undergraduates this summer or fall are
invited to apply for scholarships awarded by the Space Coast Gator Club.
“The scholarships we award will be based on the student’s academic achievements, involvement in extra–curricular
activities, work experience, writing ability, references, financial need, and the desire to attend the University of Florida,”
said Rosalind Sarkees, vice president of academics. “The more donations we receive from our local community and
memorial funds set up by members, the more scholarships we can provide to these deserving students.”
The club also raises funds for its scholarship programs through events such as the golf tournament on April 20 at
Turtle Creek Golf Club and its annual “Gator Gathering,” where the scholarships are awarded to Brevard County
students.
All students who attend a Brevard County high school are eligible to apply. Scholarship applications are available in
the guidance offices of public and private high schools and at www.SpaceCoastGatorClub.com. Scholarship applications
must be postmarked or received by March 22 to be eligible. Completed applications can be mailed or e–mailed to
[email protected].
For further information about applying for a scholarship or to make a donation to the club’s scholarship fund, contact
[email protected].
Annual Prevent! of Brevard Jamboree March 23 at the Melbourne Auditorium
Prevent! of Brevard Inc. will present its 17th annual Jamboree from 6 to 10 p.m. on Saturday, March 23, at the
Melbourne Auditorium, 625 E. Hibiscus Blvd.
The Jamboree hosts are Roger and Marilyn Dobson, John and Darcia Francey and Bjornar and Bjorg
Hermansen. Event co–chairpersons are Christine Lance and Jack and Diane Kirschenbaum.
The event will feature the Smith and Western Band, more than 50 food stations by Brevard’s finest restaurants
and chefs, a reverse drawing, a silent auction with more than 100 items, and a live auction with Brevard County
Sheriff Wayne Ivey acting as auctioneer. Dress is casual.
Sponsorships begin at $300. Reverse–drawing tickets are $50 each. For information, reservation or tickets, call
Marie at 259–7262.
Prevent! of Brevard has 22 programs that help prevent substance abuse, juvenile delinquency, family violence
and other social problems. The organization also runs Sally’s House, a long–term residential recovery–home
program. Each year, Prevent! of Brevard helps more than 16,000 Brevard County residents.
Call Adrienne Roth at 321-951-7777 for Advertising Information
MARCH 4, 2013
BREVARD BUSINESS NEWS
BBN
Report analyzes small businesses and impact on
economy; many have fewer than 20 employees
WASHINGTON — Small businesses significantly impact Florida’s economy,
employing 2.8 million workers in 2010 with most of the employment coming from firms
with 20 to 499 employees, according to a new state–by–state report released by the
U.S. Small Business Administration Office of Advocacy.
The “Small Business Profile for the States and Territories,” an annual analysis of
each state’s small businesses, also finds that self–employment in Florida improved
over the last decade, while minority self–employment saw the largest growth.
In all, Florida’s 2.1 million small businesses represent 98.9 percent of all employers,
and they employ 42.9 percent of the private–sector labor force. Nationwide, there are
27.8 million small businesses representing 99.7 percent of all employers and employing
nearly half — 49.1 percent — of the private–sector labor force.
“Like many states across the nation, small businesses are helping to strengthen the
economy in Florida,” said Dr. Winslow Sargeant, the SBA’s chief counsel for advocacy.
“Most of the country’s small businesses continue to be very small, having fewer than 20
employees, but they paint a big picture of a recovering America. Advocacy’s analysis
gives us a clear understanding of just how important small businesses are in Florida.”
Florida’s small–business profile contains detailed information about the number
and type of businesses in the state, business–owner demographics, industrial makeup,
business turnover and income and finance.
Each state’s small–business profile can be read or downloaded by visiting the Office
of Advocacy’s website at www.sba.gov/advocacy/848.
Highlights of the report include:
Overall Economy
l Florida’s economy was strong in 2011, with real gross state product increasing
2.5 percent and private–sector employment increasing 1.5 percent.
l The state’s unemployment rate decreased by 0.8 percent in 2011.
l During the midst of the economic recession, the employment situation from 2007–
2010 was weak, and small businesses in Florida had a net job loss.
Small Businesses
l Small businesses in Florida employed 2.8 million workers in 2010, with most of
the employment coming from firms with 20 to 499 employees.
l Most of the state’s small businesses are very small as 80.8 percent of all businesses have “no employees,” and most employers have fewer than 20 employees.
l In 2011, the number of opening establishments was higher than closing establishments, resulting in a positive change in net employment.
Self–Employment
l Self–employment in Florida improved over the last decade by 11 percent.
Minority self–employment saw the largest growth in Florida over the last decade.
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Board of Bar Examiners seeks lawyer applicants to fill vacancies
Lawyer applicants are being sought to fill two vacancies on the Florida Board of Bar
Examiners. The Board of Governors will be selecting six nominees for two lawyer
vacancies at its May 31 meeting.
The nominations will then be forwarded to the Supreme Court to fill two five–year
terms commencing Nov. 1, 2013, and expiring Oct. 31, 2018.
Attorney members must have been a member of The Florida Bar for at least five
years. They must be practicing lawyers with “scholarly attainments” and have an
affirmative interest in legal education and requirements for admission to the Bar.
Appointment or election to the bench at any level of the court system will disqualify the
applicant.
Law professors or trustees are ineligible.
Board members of the Bar Examiners must be able to attend about 10 meetings a
year in various Florida locations.
Persons interested in applying for these vacancies may download the Application
for Special Appointment from www.FloridaBar.org, or call Bar headquarters at (850)
561–5757.
Completed applications must be received by the Executive Director, The Florida
Bar, 651 East Jefferson St., Tallahassee, Fla., 32399–2300, by Friday, April 5.
MARCH 4, 2013
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Call Adrienne Roth at 321-951-7777 for Advertising Information
MARCH 4, 2013
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BREVARD BUSINESS NEWS
‘Skyrocket Your Success,’ a business–
building event, to be held at the Hilton
“Skyrocket Your Success 2013,” a business–building
event, will be held March 7, 8 and 9 at the Hilton
Melbourne Beach Oceanfront Hotel.
The program is designed for entrepreneurs, professional
service providers, and sales professionals.
Featured presenters just added to the roster include:
l Trish Carr, of Results Revolutionary and co–founder
of the Women’s Prosperity Network. She will show
attendees how to catapult their careers through public
speaking.
l Tracy Stroderd, of Synergistic Marketing and
EverythingBrevard.com. She will talk about the importance of branding.
l Annette Saldana, who runs “The Art and Science of
Making Irresistible Requests,” will teach you how to
achieve more success through the “art of asking.”
l Nancy Matthews, international speaker, author, and
founder of the Women’s Prosperity Network, will be
sharing “The Essential Ingredients for Bringing Your
Vision to Life.”
l Marianne St. Clair will show you why “crowdfunding”
has become the new tool for raising money from people all
over the world. Crowdfunding is the collective effort of
individuals who network for a cause. Leveraging the power
of the Internet and social media, individuals and companies have raised hundreds of millions of dollars for all
kinds of projects.
l Ellen Onieal Little, entrepreneur, business coach,
public relations officer with Toastmasters International
and owner of Business Resolutions, will share with you the
resources available to utilize and create partnerships.
Earlybird ticket prices start at $197 for the two–day
Main Event and $197 for the optional March 9 VIP Day.
One–day tickets also available. Five percent of the ticket
sales will be donated to We Care 2, a Cocoa nonprofit that
provides shelter for women recovering from addiction.
Go to www.skyrocket2013.com for more information.
Skyrocket 2013 is presented and hosted by Darby and
Partners with Open Sesame Productions.
Art Gallery of Viera to host show
The Art Gallery of Viera at The Avenue will present
“Exposure: A Photographic Experience” from 6 to 9 p.m. on
Saturday, March 9. This show encompasses all types of
photography including “digitally enhanced and manipulated images.” Southern Photo will be on hand demonstrating the newest in cameras from Nikon, Canon and Sony.
Guests can register to win a 16”–by–20” canvas gallery
wrap from Southern Photo. For more information, visit
www.ArtGalleryofViera.com.
Women’s Center Kitchen Tour fund–raiser
The fourth annual Women’s Center South Guild
Kitchen Tour will be held from 10 a.m. to 3 p.m. on
Saturday, March 16. The fee is $45 per person. Register at
www.womenscenterinbrevard.org. To register by phone,
call Rosemary Bain at 253–9355. Guild volunteers will
greet you at each home, offering details on the individual
home, and on how you can become a member of the
Women’s Center Guild and get involved.
MARCH 4, 2013
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A Division of Primary Residential Mortgage, Inc
CIA
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Bentley Smith
NMLS#353901
Florida Office of Financial Regulation # ML100000111
Artemis
pick up BBN
2/25/13
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Broker/Owner/President
[email protected]
www.BarbaraWall.com
2000 Highway AIA,
Indian Harbour Beach, FL 32937
Bus 321-308-0335 Fax 321-768-1899
Cell 321-749-2444 Toll Free 800-709-7600
(321) 757-8909
$QLQGHSHQGHQWO\RZQHGDQGRSHUDWHGPHPEHURI3UXGHQWLDO5HDO(VWDWH$I¿OLDWHV,QF
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BREVARD BUSINESS NEWS / 7
Reserve your seat today!
Space is limited.
Titusville Chamber of Commerce
2000 S. Washington Avenue, Titusville
Friday, March 8 at 10 am
The Knowledge Exchange
5151 Babcock Street NE, Palm Bay
Wednesday, March 13 at 5:30 pm
Are you new to
Medicare?
Step this way!
There are a lot of options for Medicare coverage. But
the answer to finding a Medicare Advantage plan
that’s right for you is just a short step away. Join us
at a FREE Health First Health Plans seminar, and:
UÊ Learn about the Medicare star ratings
and why they’re important
UÊ Compare extra benefits for services
Medicare doesn’t cover
UÊ Enjoy benefits you can use day in and day out
to improve your health, like a fitness center
membership included at no extra cost
Cape Canaveral Hospital
699 W. Cocoa Beach Causeway, Cocoa Beach
Tuesday, March 19 at 10 am (Conf. Room A)
Holmes Regional Medical Center
1350 S. Hickory Street, Melbourne
Thursday, March 28 at 9:30 am (Aud. A)
Tuesday, April 9 at 2 pm (Auditorium A)
Viera Hospital
8745 N. Wickham Road, Melbourne
Wednesday, April 17 at 5:30 pm
Call toll free 1.877.904.4909
(TDD/TTY relay 711)
Weekdays 8 am–8 pm, Saturdays 8 am–noon
www.HealthFirstHealthPlans.org
Y0089_EL3250 CMS Accepted 01132013
Health First Health Plans is a Medicare Advantage organization with a Medicare contract. The benefit information provided is a brief summary,
not a complete description of benefits. For more information, contact the plan. Limitations, copayments, and restrictions may apply. Benefits,
formulary, pharmacy network, premium and/or co-payments/co-insurance may change on January 1 of each year. A sales person will be present with
information and applications. For accommodation of persons with special needs at sales meetings, call toll free 1.877.904.4909 (TDD/TTY 711).
BREVARD BUSINESS NEWS / 8
Call Adrienne Roth at 321-951-7777 for Advertising Information
MARCH 4, 2013
BBN
BREVARD BUSINESS NEWS
Surfside Players in Cocoa Beach ushers
in tax season with ‘Love, Sex and the IRS’
2013 Boy Scout
Surfside Players in Cocoa Beach will present the
crowd–pleasing farce “Love, Sex and the IRS,” by William
Van Zandt and Jane Millmore, on March 8–24. The show
will be directed by Troy Jones.
Tax season is upon us, and if you’re looking for ways to
score a refund, here’s an example of what not to do. “Jon
Trachtman and Leslie Arthur, out–of–work musicians
rooming together in New York, are listing each other as
married on tax returns to save money. The day of reckoning comes when the IRS informs the ‘couple’ they’re going
to be investigated by a Mr. Spinner.”
The show dates are Fridays and Saturdays at 8 p.m.
and Sundays at 2 p.m. Tickets are $18 for adults, $16 for
seniors and active military personnel, and $13 for students. Opening night presents the opportunity to buy one
ticket and receive another free of charge.
(This show contains occasional profanity.) It is presented by special arrangement with Samuel French Inc.
(www.samuelfrench.com).
It is presented by special arrangement with Theatrical
Rights Worldwide (www.theatricalrights.com).
The box office phone number is 783–3127. An operator
is on duty from 2 to 4 p.m. on Tuesdays–Fridays, and one
hour before performances. The Playhouse said it will also
“reply to all reservation requests saved to voicemail.” Plus,
you may purchase tickets for any show in the season at
www.surfsideplayers.com.
For more information about this and other events, visit
www.SurfsidePlayers.com or the Facebook group “Surfside
Players.”
Golden
Eagle
Dinner
March 21, 2013
Boy Thursday,
Scouts
holiday inn, viera
reception
new ad
emailed 6:00pm
Dinner 7:00pm
Dinner Chairman
George Mikitarian,
DHA, FACHE
Parrish Medical Center, President/CEO
American Legion Riders to host event
The American Legion Riders of Post 359 will host its
monthly “Bike Day at the Tiki Bar” at 1 p.m. on Saturday,
March 2, in Port St. John. The Post will be open to the
public during the event. There will be live music by the
band A1A, a barbeque chicken dinner for $6, raffles and a
50–50 drawing. The funds raised will go to help local
families in need. The Post is located at 7260 S. U.S.
Highway 1. For more information, contact Jerry at
(616) 634–1212.
Dinner Honoree
Lynda L. Weatherman
Economic Development Commission
of Florida’s Space Coast
Sponsored by:
Library to host Florida author Randy White
The Cocoa Beach Public Library will host Florida
author Randy Wayne White at 1 p.m. on Sunday, March
10. He will introduce his newest novel, “Night Moves.”
“The New York Times” best–selling author is a frequent
visitor to the Cocoa Beach Library. “Night Moves” is part
of his popular “Doc Ford” series. The book, set to hit the
shelves March 5, will be available for sale and signing at
this appearance. The anchors of the Doc Ford series are
marine biologist Dr. Marion Ford and his mystic hipster
sailor pal Tomlinson. White has written 20 books in his
Doc Ford series. He has also authored nonfiction books.
His themes in novels and nonfiction alike are “ecology,
adventure, and the pursuit of unconventional activities.”
White’s writing has earned him the Conch Republic Award
for Literature and the John D. MacDonald Award for
Literary Excellence. The library is at 550 N. Brevard Ave.
For more information about the event, call 868–1104.
MARCH 4, 2013
Hason Family
RSVP now by emailing [email protected]. For more information on becoming a
corporate sponsor or hosting a table please call 321-576-7556.
To RSVP or make a secure online donation visit VJeFÁVFoXWinJorJ
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BREVARD BUSINESS NEWS / 9
BBN
BREVARD BUSINESS NEWS
Ryland builds Beachside Physical Therapy and Beachside Health Studio into full–
service practice, sharp focus on prevention; targets corporate–wellness market
By Ken Datzman
INDIALANTIC — Everyone is concerned about
the obesity epidemic in America and the spiraling
cost of health care. The U.S. spends as much as 25
percent of its health–care budget on medical care
resulting from unhealthy habits and other modifiable behavior.
These costs are driven by often preventable and
highly manageable chronic diseases, such as heart
disease, Type 2 diabetes, and some forms of cancer.
“Studies show that 90 percent of disease is
preventable through diet and exercise,” said physical
therapist and businessman Steve Ryland, president
and owner of Beachside Physical Therapy and
Beachside Health Studio, who is a proponent of
people being engaged in their health care.
“The way we are going to control health–care
costs is to prevent injury and disease. And this is my
passion right now.”
Ryland, who earned a doctorate degree in
physical therapy from Boston University and
lectures widely on nutrition, is on a mission to keep
people healthy and his strategy centers on showcasing the power of prevention.
“At our facility, we try to evoke lifestyle change in
people,” he said. “We want them to be more conscious of what they are putting into their bodies and
to make exercise part of their daily routine.”
He added, “We are a busy society. So what we do
here is design simple solutions around the wellness
concept. The easier, simpler, and less time–consuming the program is, there is higher compliance and
you are going to see gradual changes over time.”
The February 2013 issue of “Health Affairs”
features a study titled “New Era of Patient Engagement.” A growing body of evidence demonstrates
that patients who are more actively involved in their
health care have better outcomes and incur lower
medical costs.
In January 2002, Ryland opened Beachside
Physical Therapy. Five years ago he expanded with
the Health Studio business. “We have just bloomed
over the last five years. People are becoming more
educated about care and are starting to look into
prevention.”
Ryland is raising awareness of diet and exercise
through a number of avenues, including at
BeachsideHealthblog.com. The blog topics are
timely, such as his most recent posting of “Himalayan Salt vs. Table Salt.” Himalayan salt “comes
from the Himalayan Mountains in Pakistan,” he
said. “It’s not altered. It’s natural. Table salt is
synthetic.” Himalayan pink crystal salt contains 84
minerals.
His state–of–the–art facility offers a full slate of
health and wellness programs to the community,
BREVARD BUSINESS NEWS / 10
including pilates, massage therapy, personal
training, group classes, and yoga as well as physical
therapy. On staff are an acupuncturist, a
naturopathic physician, and a number of other
specialists in a range of health fields. All of these
services are offered a la carte at one location.
“We evaluate and determine what the patient
needs to get on the path to health and then develop a
plan to achieve the mission,” Ryland said.
Diet is a central component of health and
wellness and it’s best to learn about the importance
of nutrition at a young age.
Dr. Jana Schmidt, a naturopathic physician at
Beachside Health Studio, travels to college campuses and presents lectures.
“She’s going to universities across the country
doing lectures on proper nutrition and how it relates
to studying and education, which is great,” said
Ryland, adding that his mainstay dish in college was
pasta. “That was my diet.”
As his company grows in the health and prevention segment, it is targeting the corporate wellness
market. An unhealthy work force puts a strain on
business productivity and profitability. And employees feel it, too, paying more out of their pockets for
higher health–insurance premiums.
Studies have shown that “poor employee health
habits plus excessive work pressure” cost at least
$3,000 per employee per year, as cited by the
National Federation of Independent Business, the
largest trade organization of its kind in America.
“Businesses are looking for ways to make
employees healthier,” said Ryland, who has been
meeting with directors of corporate wellness at large
businesses detailing the program his company has
developed to improve the health of employees. “We
are really focusing on the area of corporate
wellness.”
First, he introduced the program at his business,
where health premiums have risen over the last
three years. His company has 48 employees at
locations in Indian Harbour Beach, Indialantic,
Melbourne, Viera–Rocklege, and Palm Bay.
“I said if we are going to go out and talk to the
community about corporate wellness, we need to
first look internally. And we did. In December, we
rolled out our corporate–wellness program and as a
company we have now lost more than 150 pounds,”
he said.
The program includes a nutritional supplementation product that Ryland provides for his employees,
of which 45 are participating, and himself. The
wellness tracking and documentation is handled by
OptimisPT, a California company that develops
software systems for the physical therapy profession,
including a web–based electronic medical record.
“We started beta–testing their system about
three years ago and have seen a lot of positive
BBN photo — Adrienne B. Roth
Beachside Physical Therapy and Beachside Health Studio are growing their staff
of specialists and programs. The company has expanded into the corporate–
wellness market with evidence–based offerings targeting healthy–minded employees and businesses. From left, the team includes: Jodi Campbell, Steve
Ryland, Trish Facciobene, Karen Shelley, and Stephen Moule.
change in our patients, from the time they are evaluated to the time
they are discharged. They are getting better faster,” he said.
OptimisPT has also developed software that can predict health
factors. Its OptimisSport “Health Education and Risk Test” mobile
application, called HEART, utilizes current science and evidence to
assess and score an individual’s overall health risk. “The health
questionnaire does not replace going to a physician to get a physical.
You should never start an exercise program without consulting a
physician to make sure you are healthy,” said Ryland.
The companion to HEART is START, “Sports Training and Readiness Test.” These applications are used in Ryland’s practice and are
part of the corporate wellness program. “It tells you what their
individual strengths and weaknesses are and compares them to a
national data base. We’re excited about our evidence–based corporate
wellness program and to be able to offer it to companies.”
Call Adrienne Roth at 321-951-7777 for Advertising Information
MARCH 4, 2013
BBN
BREVARD BUSINESS NEWS
MCC to host ‘Green and Gold Gala,’ annual dinner–auction benefit March 2
on the school’s campus, with Black Tulip the caterer; raises funds for technology
By Ken Datzman
Last year, Melbourne Central Catholic High
School rebranded its long–running annual dinner–
auction fund–raising program and moved the
popular event to the school’s campus.
The result was a record turnout for the more
than two–decade–old community function that was
known as “Jubilee” and held at an area hotel
before the 2012 transition to its home turf.
“It was a huge success last year and a great idea
to bring it home,” said businesswoman and MCC
volunteer Kim Vilardebo. “We saw a record
number of attendees (375 people), including some
new people as well as those who have supported
Jubilee through the years. The MCC alumni
enjoyed returning to campus.”
Now titled the “Green and Gold Gala,” incorporating the school’s colors, the 2013 benefit will get
under way at 6 p.m. on Saturday, March 2, in the
MCC gymnasium, which will be transformed into a
stylish dining–and–auction venue.
This will be the 27th year for the event featuring the dining–and–auction format. “It’s one of the
longest–running fund–raisers in Brevard County,”
said Tracy Steele, MCC’s development director and
a graduate of the school. “It has quite a history.”
Tickets to attend the Green and Gold Gala are
$100 per person. Event sponsorships start at
$1,000. The sponsor package includes eight tickets
to the gala, a quarter–page advertisement in the
event program, projection–screen advertising
during the evening, school website advertising for
one year, and a thank–you advertisement in
“Brevard Business News,” a weekly publication
mailed to businesses and organizations.
Sponsorships will make iPads available in
MCC’s media center for students and faculty. To
purchase tickets or inquire about sponsorships, call
727–0793, extension 302.
MCC parents Freddie Erdman of Mike Erdman
Nissan/Cadillac and Mike Erdman Toyota on
Merritt Island, and Vilardebo are the co–chairpersons for the Green and Gold Gala.
Vilardebo and her husband Ken operate the
software firm V Systems Inc. in Satellite Beach.
They have three children attending MCC. “And we
have two more coming up the pike,” said Kim
Vilardebo. “We plan to be involved with MCC for a
long time. We have a vested interest in the success
of the school.”
Like most Catholic schools across the nation,
MCC relies on tuition income, volunteerism,
donations, and fund–raising activities to help
support its programs and initiatives.
The dinner and auction is the school’s main
benefit of the year and has raised “significant
MARCH 4, 2013
money” over two decades for the 52–year–old
private institution. This year’s event goal is
$125,000. The money will go toward funding
MCC’s 2013 technology initiative.
“This event is huge for us,” said MCC President
Michael Burke, who has put the school on an
enrollment growth path and is upgrading critical
areas of the campus, creating cutting–edge
learning environments. “Last year’s proceeds from
the Green and Gold Gala outfitted 15 classrooms
with the latest technology and this year we are
going to finish the project, which is 15 more
classrooms.”
These classrooms will feature such technology
as a document camera, surround–sound audio
system, podium and facilitator–control panel,
multimedia screen, and a digital projector. MCC
has also installed Wi–Fi on its entire campus.
Other technology projects planned include a
redesign of the current media center with new
multi–use learning tools.
“We are hoping for another big turnout and
strong support for the Green and Gold Gala,” said
Kim Vilardebo. “It’s going to be a fun evening.”
Guests will enjoy cocktails, appetizers, and
dinner catered by The Black Tulip in Cocoa
Village, one of the region’s oldest fine–dining
restaurants. The business is run by Daniel Colzani,
owner, and his daughter Tanya Colzani, general
manager.
More than 200 gift bundles will be available for
bidding in the silent auction. “Our goal is to fill
each basket with something original, perhaps an
item made by someone in the community. We’ll
have a lot of ‘his and her’ items, so it’s a win–win.
The community has been very generous providing
auction items.”
The merchandise will include travel and
restaurant gift certificates, jewelry, home décor,
and fine wines.
A live auction will take place after dessert and
will feature a number of unique gift packages such
as a weeklong stay at Hawks Cay Resort, on
secluded Duck Key in Marathon. It was donated by
Charles and Jan Reed.
Also up for auction that evening will be “An
Unforgettable Fighting Irish Weekend.” The
package features airfare for two people from
Orlando Sanford International Airport, hotel
accommodations in South Bend, Ind., and two
tickets to the Notre Dame vs. University of
Southern California game on Oct. 19. This is a
$1,700 value donated by the Notre Dame Club of
Melbourne.
Notre Dame–USC is one of the oldest rivalries
in college football, dating back to 1926. The
winning bidder will enjoy the pep rally on the Irish
Green on Friday evening and a number of other
BBN photo — Adrienne B. Roth
MCC will put on its major fund–raiser, the ‘Green and Gold Gala,’ on March
2 in the Hustler Gymnasium. Last year the event drew a record number of
attendees. Open to the community, tickets and sponsorships are available.
MCC parent Kim Vilardebo, of area firm V Systems Inc., is co–chairwoman of
the gala. Michael Burke is president of MCC.
activities that weekend, including tailgating before the game.
Other live auction items include a “Catered Italian Feast for Eight
People,” by Bella Catering LLC; a “Fantasy Flight Package,” donated
by Randy and Barbara Carmichael of Glenn’s Tire and Service; an
“Off–Shore Fishing Trip,” with Regular Guy Charters, donated by
Ken and Kim Vilardebo; “A Week in the Beautiful North Carolina
Mountains,” donated by Don and Mary Alford; and a “Traditional
Irish Dinner with Father Karl,” donated by Meg O’Malley’s Restaurant and Irish Pub.
Founded in 1961, MCC is a U.S. Department of Education Blue
Ribbon School of Excellence. It is operated by the Diocese of Orlando
and supported by the 14 Catholic parishes in Brevard County. MCC is
accredited by the Southern Association of Colleges and Schools.
“As parents, we love MCC because it’s like a family,” said Kim
Vilardebo.
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BREVARD BUSINESS NEWS / 11
BREVARD BUSINESS NEWS
BBN
Annual Indiafest to be held March 9–10 at Wickham Pavilion; family event to showcase Indian culture, history
On Saturday, March 9, and Sunday, March 10,
“Bollywood” comes to the Wickham Pavilion in Melbourne.
Indiafest, one of the area’s most popular cultural family
events, will be celebrating “100 years of Bollywood”
cinema, from early Indian cinema to what is today known
as Bollywood.
Started 16 years ago, with a “curious and humble effort
of an ethnic community,” Indiafest is a “symbol of cultural
enrichment” in Brevard County.
A different theme is presented each year showcasing
the unique aspects of India’s culture, history and traditions.
Tickets are $5 for adults and $2 for children. Kids age 5
and younger will be admitted free of charge.
The festival caters to all ages and there are hands–on
activities for youth. The event will feature the Discover
India Booth and there will be entertainment throughout
the day with traditional Indian music from the Sitar,
Tabla, Santoor, and Harmoniuma. There, too, will be live
yoga and zumba demonstrations.
Vendors will be selling jewelry, colorful authentic
garments, arts and crafts, music and videos.
The festival is committed to “philanthropy and community service with a vision and purpose of cultural education, through entertainment, and to support charities.”
Indiafest is a volunteer–run, not–for–profit, cultural
organization. It is especially known for its charitable
efforts, including the parent organization, Manav Mandir,
in disaster recovery, both nationally and internationally.
The charities it has supported include: the Daily Bread,
Yellow Umbrella, Serene Harbor, Jess Parrish Auxiliary,
The Hope Center, Early Intervention Program, Crosswinds Project, The Spot Light Theater, Bright Star for
Grieving Children, The Brevard Hindu Temple, Troubled
Teenagers’ Organization, the Miami Bridge Youth Home,
IASC, Meals–on–Wheels, Red Cross, and cancer–care
programs.
The organization’s disaster–aid relief includes support
for the 1998 Florida Fire Victims, Orissa Cyclone Victims
in India, 1999 Hurricane Floyd Victims, The 2001
Earthquake Victims in Gujarat, India, the 9–11 Disaster
in New York City, and the Tsunami Victims.
In 2010, efforts to help earthquake victims of Haiti
raised $225,000 to benefit Ruska Village Orphanage, and
in March 2011, the Indiafest committee presented The
Indiafest Brevard Endowment award of $100,000 to
Florida Tech. The endowment is a sum of funds the
organization accumulated as part of its emergency fund.
Returns from the endowment will provide financial
assistance to one Brevard student per year.
This year the organization has selected the Sentinels of
Freedom as its special charity. A portion of the proceeds
raised at the festival will be donated to them. The Sentinels of Freedom assists severely wounded or disabled
veterans as they return home from their service to our
country.
Art quilt exhibit at Seams Unique Fiber Artists in Melbourne
The Seams Unique Fiber Artists will host its annual “Small Art Quilt Exhibit” throughout the month of March at
Boutique 4 Quilters at 2945 W. New Haven Ave. in Melbourne. The exhibit features works from the group’s members,
the results of “challenges” that were assigned throughout the year including “Photo to Abstract,” “Black, White and One
Color,” and “Inner–Self–Portraits.” The exhibit is offered free of charge to the community. For more information, contact
Marlyn Foell at 537–3502.
Montessori Group Schools to host open houses
The Montessori Group Schools is offering tours of its campuses. The campuses include the Indian Harbour
Montessori, 1240 Banana River Drive, in Indian Harbour Beach; Rockledge Montessori, 3260 Fiske Blvd., in Rockledge;
Suntree Montessori, 2990 Business Center Blvd., in Melbourne; and Country Day For Children, 1281 S. Wickham Road,
in West Melbourne. Attendees will have the opportunity to meet the teachers and observe a classroom in action. The
tours will be offered from 9 to 11 a.m. daily on March 4–8. For more information, call the individual campuses: Indian
Harbour Beach, 779–0031; Rockledge, 639–2266; Suntree, 254–7500; and West Melbourne, 951–8005. The web address
is www.MontessoriSchools.org.
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answers.
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is a leading small business lender.
Visit any branch, or go to regions.com/yourbusiness.
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BREVARD BUSINESS NEWS / 12
Call Adrienne Roth at 321-951-7777 for Advertising Information
MARCH 4, 2013
BREVARD BUSINESS NEWS
BBN
Eckerd announces its ‘Brevard Walk of Fame’ honorees; event March 9 at Space Coast Convention Center
COCOA — Eckerd has announced its 2013 “Brevard
Walk of Fame” honorees, recognizing celebrities and
influential business and community leaders from Central
Florida. The Brevard Walk of Fame gala will be held
from 6 to 9 p.m. on Saturday, March 9, at the Holiday
Inn Space Coast Convention Center in Cocoa.
Honorees of the 2013 Brevard Walk of Fame include:
Bill Nelson, U.S. senator; David Brock, president and
chief executive officer, Community Credit Union; Frank
DiBello, Space Florida president and CEO; Gwynne
Shotwell, SpaceX president; Kristin Bakke, LEAD
Brevard president and CEO; Leonard Weaver, former
NFL and Pro–Bowl fullback; Dr. Maxwell King, a former
president of Brevard Community College; Paul Hanson,
Bright House Networks vice president of operations and
general manager; Robert Jordan, Genesis VII president
and CEO; Stan Payne, Canaveral Port Authority CEO;
and Susie Wasdin, vice president and owner of Wasdin
Associates.
“There are many celebrities and community leaders,
who have made outstanding contributions to our
community and who, by their achievements and dedication to their work, inspire tomorrow’s generations,” said
Richard Rogers, Eckerd’s operations director. “We’re
fortunate to have them call Brevard and Central Florida
home.”
By honoring these leaders and “celebrities for their
outstanding commitment to our community, Eckerd
raises awareness of the positive impact their efforts have
made in the lives of others and inspires tomorrow’s
generations to follow in their footsteps.”
Eckerd also announced the finalists of the 2013
Children’s Heroes of the Year awards as nominated by
the community. These awards recognize those who have
had a “profound and positive impact on the lives of
Brevard’s children,” through their “time, talent and
treasure (financial support).”
Finalists in these categories are: Time — Beachside
TOPSoccer; Lila Buescher, CEO of Space Coast Center
for Mothers with Children; and Brevard County Judge
Kelly McKibben. Talent — Brevard Family Partnership,
Jim Carlson, chief operating officer; Kathy Clinton,
executive director of Hidden Potentials; and Dr. Paul
Rousseau. Treasure — Brevard Indo–American Medical
and Dental Association; Carr, Riggs & Ingram; and
Edward Scott Jr.
The Brevard Walk of Fame begins with a celebrity
VIP reception. Honorees and guests will “walk the red
carpet while paparazzi vie for the best photos.”
The black–tie gala includes dinner by Carrabba’s
Italian Grill, live entertainment, and silent and live
auctions. There will also be opportunities to win a new
Honda Sabre motorcycle autographed by NASCAR great
Geoff Bodine and a new custom–built Albury Brothers 20
Boat.
“This year’s event will raise needed funds to continue
to provide critical child–abuse services and substance–
abuse prevention programs in Brevard and help support
the creation of Eckerd’s ‘Raising Hope’ Resource Center,
which will provide critical resources and basic needs for
struggling children and families in Brevard,” said Eckerd
Brevard Manager Stanley Brizz.
Premier sponsors of the event include All–Service
Graphics, Carrabba’s Italian Grill of Merritt Island,
Classic Wood Flooring, Clear Channel Outdoor, Cumulus
Broadcasting WAOA 107.1 FM, Digital Zoetrope
Productions, “Florida Today,” “Hometown News,” Hoover
Audio Visual, and Jim and Jonnie Swann. Limousine
service for honorees arriving on the red carpet will be
provided by Hot Rayz Limousines.
Event tickets are $100 each. Corporate tables and
sponsorship opportunities are also available. Visit
www.brevardwalkoffame.com or call 633–7090 for more
details about tickets and sponsorships. The Brevard
Walk of Fame fan page at www.facebook.com/
BrevardWalkofFame provides updates on the event.
Sherry Oliver joins Prudential Sterling
Barbara Wall and Nancy Taylor, broker–owners of Prudential Sterling Properties in Indian Harbour Beach, have
welcomed their newest sales professional to the team. She is Sherry Oliver. Her phone number is 795–1647 or send an
e–mail message to [email protected]. Prudential Sterling, founded in 1982, serves all of Brevard and Indian
River counties, with offices in Indian Harbour Beach and Vero Beach.
Values, compassion, excellence, and spiritual growth are hallmarks of a
Catholic education. Catholic school students emerge as confident, morally
responsible, and successful leaders. Brevard County Catholic Schools are
committed to cultivating the intellectual, physical, social, and emotional
development of each student. A Catholic education will provide your child with a
superior academic foundation, strong faith formation, and a lifetime of rewards.
Catholic Schools
pick up BBN
2/25/13
Catholic schools serving students in Pre-K3 and VPK4 through 12th grade.
pageNine
13
Cocoa Beach
Indialantic
Melbourne
Melbourne Central
Catholic High School
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Ascension Catholic School
Our Lady of Lourdes
Catholic School
Palm Bay
St. Joseph Catholic School
Holy Name of Jesus
Catholic School
Rockledge
St. Mary’s Catholic School
Our Saviour Catholic School
Titusville
St. Teresa Catholic School
Merritt Island
Divine Mercy
Catholic Academy
Now enrolling for 2013-2014 school year. Visit BrevardCatholicSchools.org | U.S. Department of Education Blue Ribbon Schools of Excellence
MARCH 4, 2013
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BREVARD BUSINESS NEWS / 13
BREVARD BUSINESS NEWS
BBN
AT&T invests $2.8 billion in its Florida networks; new cell sites boost capacity and drive customer experience
MIAMI — AT&T invested more than $2.8 billion in
its Florida wireless and wireline networks from 2010
through 2012, with a focus on expanding 4G LTE mobile
Internet coverage and enhancing the overall performance
of its networks.
AT&T has made nearly 3,150 wireless network
upgrades in six key categories in Florida during 2012,
including activating new cell sites, adding capacity and
upgrading cell sites to provide fast 4G LTE mobile
Internet speeds. The investment also includes deploying
high–capacity Ethernet connections to cell sites, and
adding or upgrading Distributed Antenna Systems,
which boost wireless coverage and capacity in buildings
and at major venues like convention halls or sports
arenas.
AT&T launched 4G LTE in 2012 in Orlando, Tampa–
St. Petersburg, Sarasota–Bradenton, Naples, Miami,
Fort Lauderdale, West Palm Beach, Jacksonville, Fort
Myers, Daytona Beach, Pensacola and Melbourne.
AT&T 4G LTE is the latest generation of wireless
network technology and provides faster mobile Internet
speeds and improved performance on a variety of mobile
smartphones and tablets.
The AT&T 4G LTE network has been nationally
recognized for its speed and coverage. It delivered faster
average download speeds than any of the competitors in
“PCWorld’s” most recent 13–market speed tests, and
telecommunications industry analyst firm.
Frost and Sullivan awarded AT&T its “North
American Mobile Network Strategy Award” for the
second year in a row in 2012.
“Broadband access is a priority for many communities
throughout Florida because it is such a powerful driver
for economic development,” said Florida Secretary of
Commerce Gray Swoope, who serves as president and
chief executive officer of Enterprise Florida, the state’s
principal economic development organization. “This
investment by AT&T to expand its mobile Internet
network will help more people and businesses stay
connected in today’s fast–moving technological world.”
“Florida’s leaders have created a climate for investment,” said AT&T Florida President Marshall Criser lll.
“AT&T’s robust investment in our wireless and wireline
networks is essential to spurring the economy and
creating jobs. In our wireless world, mobile and broadband networks create economic opportunities for health
care, manufacturing, education, transportation and
public safety, and virtually every other economic section.”
AT&T recently launched “Project Velocity IP” (VIP), a
three–year investment initiative to expand and enhance
its wireless and wired IP broadband networks.
As part of Project VIP, AT&T plans to increase the
density of its wireless network by deploying more than
10,000 macro sites, more than 1,000 distributed antenna
systems, and more than 40,000 small cells. Through this
initiative, AT&T plans to:
l Expand 4G LTE to cover more than 300 million
people by year–end 2014.
l Expand the AT&T wired IP broadband network to
cover roughly 75 percent of customer locations in our
wired service area by year–end 2015.
l Expand the AT&T fiber network to reach 1 million
additional business locations by year–end 2015.
For more information about AT&T’s coverage in
Florida or anywhere in the U.S., consumers can visit the
AT&T Coverage Viewer. Using the online tool, AT&T
customers can measure quality of coverage from a street
address, intersection, ZIP code or even a landmark.
For updates on the AT&T wireless network, visit the
AT&T network news page.
Chorale to present international music concert
The Brevard Chorale and Vocal Chamber Ensemble will present “An International Folk Music Concert” at
7:30 p.m. on Tuesday, March 19, at the Simpkins Fine Arts Auditorium on the Brevard Community College campus in
Cocoa. Attendees will enjoy new and familiar folk music from around the world, including songs from Israel, Zambia,
Argentina, Cuba, Ireland, Wales, Germany and America. Directed by James Boyles, the chorale will be accompanied on
piano by Jean Black and Linda Cox. Tickets are $10 for adults and $5 for students. Tickets will be available at the door
the evening of the program. The Brevard Chorale is an affiliate of BCC. Dr. Robert Lamb is chairman of the Department of Fine Arts at BCC. Visit BrevardChorale.org.
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BREVARD BUSINESS NEWS / 14
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MARCH 4, 2013
BREVARD BUSINESS NEWS
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United Way of Brevard County tops Campaign goal, raises more than $6.5 million for community services
COCOA — The single largest community fund–raiser
for the region tallied $6.5 million, 4 percent higher than
the Campaign goal of $6.3 million set by United Way of
Brevard County.
“It’s was inspiring to see the outpouring of gifts from so
many in our community,” said Susan McGrath, vice
president of resource development for United Way of
Brevard.
“What’s even more exciting than surpassing our goal is
the extra level of compassion our donors show to our
community. They volunteer, they gave holiday gifts to
lonely seniors, they supported extra fund–raisers — all in
addition to their annual pledges. Their commitment to
those in need in our community is truly uplifting.”
The United Way Campaign kicked off with the help of
the Canaveral Port Authority. At the event held at its new
cruise terminal, Carnival Cruise Lines give a $10,000 gift
to United Way of Brevard.
The “excitement carried through the fall” with workplaces hosting creative activities to inspire their teams
and motivate giving, she said.
Events such as Brevard County’s carnival and chili
cook–off, Florida Tech’s departmental “Penny Wars” and
Parrish Medical Center’s “Cupcake Challenge” and the
origami (the art of Japanese paper folding) “Crane Drop”
contest all helped bring attention to the critical work
United Way supports, said McGrath.
In addition to employees in 328 workplace campaigns,
community leaders, retirees and others across the
community pitched in to raise funds.
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The largest United Way company campaign continues
to be Harris Corp., with $1.3 million in support this year.
Publix Supermarkets associates increased their giving by
more than any other group, raising more than $840,000, a
13 percent increase over 2011.
A number of other organizations had significant
increases from last year, including the Brevard County
Sheriff’s Office, Florida Tech, Brevard Public Schools, and
the Engineering Services Contract Team (QNA, SGT, A.I.
Solutions, EASI, Craig Technologies, Sierra Lobo and
Nelson).
Adrian Laffitte, United Way’s 2012 Campaign
chairman, and his daughter Allie, who works for Publix,
starred in the campaign video. They emphasized the
message “that no matter our age, income or job, we can all
make a difference.”
The funds raised will be invested by community
volunteers this spring and are expected to touch “hundreds of thousands of people in need.”
United Way of Brevard mobilizes the caring power of
the community by funding more than 60 programs at 43
agencies, focusing on the areas of basic needs/financial
stability, childhood success, life services for persons with
disabilities, and health, wellness and safety initiatives.
United Way of Brevard also “facilitates” VITA tax–
preparation assistance and other community programs.
The local agency has the lowest overhead cost of any
United Way in Florida, at 8.5 percent, said McGrath.
Foundation provides opportunity to make memorial gift
The Brevard Library Foundation, a 501(c)(3) nonprofit organization, is providing an opportunity to make a memorial
gift in the form of a children’s book to the Brevard County Library System. All gifts are tax–deductible. Interested
persons may buy a child’s book for $20. The book will contain a bookplate listing the name of the loved one along with the
name of the donor. Books will be placed in the library system. Visit [email protected].
Boys & Girls Clubs of Central Florida present Bright House with top award
Gary Cain, the Boys & Girls Clubs of Central Florida president, presented Bright House Networks with the
organization’s highest annual honor, the Partnership Award, at the 2013 annual meeting held Feb. 5 in Orlando. Cain
said Bright House Networks earned the Partnership Award by being a “great longtime partner” and by providing no–
cost Internet service valued at more than $120,000 per year to computer laboratories in all Boys and Girls Club chapters
that serve 13,000 youngsters in Brevard, Orange, Osceola and Seminole counties. Bright House Networks, one of the
largest overall sponsors of the Boys & Girls Clubs of Central Florida, also provides cash support and other special
resources such as tickets to sporting events and activities at the clubs.
TerryComm
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2/18/13
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MARCH 4, 2013
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BREVARD BUSINESS NEWS / 15
BREVARD BUSINESS NEWS
BBN
Dyer Mortgage Group announces promotion, expansion with two new loan officers joining the company
Dyer Mortgage Group, based in Melbourne, is
growing and has announced one promotion and the
hiring of two new loan officers.
Shelley Culp, a loan officer with more than 20 years
experience in her field, has been promoted to sales
manager for Dyer Mortgage Group’s Suntree office.
Culp previously was with Bank of America and
Wells Fargo.
She specializes in residential and condominium
financing. Culp is involved with various local charitable
organizations including the Cocoa Beach Rotary.
Also, Maureen Mousseau has joined the Melbourne
branch as a loan officer. Before joining the Dyer
Mortgage Group, Mousseau was a senior home
mortgage consultant for Wells Fargo Home Mortgage.
Mousseau brings 23 years residential mortgage and
banking experience to the Dyer team.
In addition to assisting first–time homebuyers,
Mousseau specializes in “jumbo” home–loan financing
and the self–employed borrower. Mousseau is an active
affiliate member and volunteer with the Melbourne
Area Association of Realtors.
Bentley Smith has joined Dyer Mortgage Group’s
Melbourne branch as a loan officer. Smith has more
than 12 years mortgage and financial–services experience. Smith assists clients with all types of residential
financing and specializes in VA and investor loans.
Smith is involved with numerous community organizations including volunteering with Gemini Elementary
School.
Dyer Mortgage Group is a division of Primary
Residential Mortgage. The corporate office is at
10 S. Harbor City Blvd., on the second floor.
The group provides all types of residential financing
including FHA, VA, conventional, condominium,
investor, and jumbo loans.
Dyer Mortgage Group also provides refinance
solutions for homeowners including the government’s
HARP refinance program and reverse mortgages.
The phone number is 215–4419 or visit
www.DyerMortgageGroup.com.
Local author Marshall Frank to discuss new novel
The Satellite Beach Library will host local author Marshall Frank at 2 p.m. on Saturday, March 2. Frank will
discuss his new crime novel, “The Upside to Murder,” and his other books. His law–enforcement career includes 30
years with the Miami–Dade Police Department as a homicide detective, CSI chief. Frank retired at the rank of
captain. He can be contacted by e–mail at [email protected] or through his website at www.marshallfrank.com. The
Satellite Beach Library is at 751 Jamaica Blvd. The program is free of charge.
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MARCH 4, 2013
BREVARD BUSINESS NEWS
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FirstWave Financial CEO, Porsche owner Tom Kirk re–elected treasurer for Space Coast Porsche Club
SATELLITE BEACH — Tom Kirk, president and
chief executive officer of FirstWave Financial, has been
re–elected as treasurer for the Space Coast Region
Porsche Club of America, for a second yearlong term.
In this capacity, the wealth–management firm
founder will be responsible for overseeing the management and reporting of the organization’s finances.
His financial expertise will aid in his duties pertaining
to bank–account maintenance, financial policies and
transaction oversight, as well as budgets and reporting,
the organization said.
A longtime enthusiast of the German–made high–
performance automobiles, Kirk owns a 2008 Porsche 911
Turbo Cabriolet.
“I’ve had a lifelong love affair with Porsches,” said
Kirk. “I’m happy to help the Space Coast PCA by lending
my talents in managing the club’s finances and by
writing articles for ‘Escape Velocity,’ our quarterly
magazine. I enjoy sharing my driving with fellow
enthusiasts.”
The Space Coast Region PCA includes more than 750
Porsche enthusiasts as members that live along the East
Coast of Florida in Volusia, Brevard and Indian River
counties. The Space Coast Region, initially the Cape
Canaveral Region, is one of PCA’s oldest chapters.
The region was chartered in February 1968, one week
after Porsche’s legendary 1–2–3 finish at the 24 Hours of
Daytona and at the height of the “space race.”
Today, SPC is one of the fastest–growing regions in
North America, winning PCA’s 2007 Membership
Factored Growth Award. It also was recognized as
“Region of the Year” for 2009 and presented with the
Ferry Porsche Trophy at the annual Parade in 2010.
More information is available at www.spc.pca.org.
Visit www.FirstWaveFinancial.com.
Sansom joins Rolling Readers Board of Directors
Dixie Sansom has become a member of the Rolling Readers Space Coast Inc. Board of Directors. She is a partner
with The Sansom Group, government relations consultant. In her current position as a consultant, as well as in her
former position as a member of the Florida House of Representatives, Sansom is a “strong supporter” of education.
Rolling Readers, a nonprofit organization that works within the Brevard County Title 1 elementary schools to encourage children to read and become lifelong readers, “is honored to have Sansom join fellow board members.” The board
members include: Shirley Baccus, Mary Laskowski, Joan Borders, Ross Whitley, Chevon Baccus, Carey Beam, David
Brock, Mark Broms, Sally Corbley, Leslie Davis, Mary Eason, Judith Graham, Sandra Handfield, Jerry Jamison, Jo
Person, Dr. Joe Lee Smith, Nick Tsamoutales and Mark Warzecha.
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BREVARD BUSINESS NEWS / 17
BREVARD BUSINESS NEWS
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Glenn’s Tire and Service Co. sees increased revenue in 2012 with sales up by 25 percent; positioned to grow
Entering its 61st year of business, Glenn’s Tire and
Service Co. in Melbourne reported increased sales
revenue in 2012 despite the slow–recovering economy.
The family–owned business that opened its doors in
1952 saw total sales increase by more than 25 percent in
2012 over the previous year.
Building on the momentum from its 60th anniversary
celebration in 2012, Glenn’s said it expects sales revenue
to continue upward in 2013.
Like many small businesses, Glenn’s has experienced
some challenging years recently, but gradual improvements in economic conditions seem to have contributed to
the company’s success in 2012.
“We’ve made several improvements to our facility and
our equipment in 2012 to better serve our growing
customer base,” said businessman Randy Carmichael,
president and owner of Glenn’s.
“In addition, the involvement of my two sons, Sean
and Scott Carmichael, in the business has brought fresh,
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allowing us to emphasize the complete automotive
service side of our business.”
Randy Carmichael sees the steady growth in 2012 as
an indicator that the trend is sustainable and “will
continue” in 2013.
Glenn’s provides “quality” service for automobiles,
recreational vehicles and commercial–fleet vehicles.
The company offers tires by Michelin, Bridgestone,
Firestone and Goodyear, as well as complete mechanical
repair and general services, including brake repair, wheel
alignment, factory–scheduled maintenance, tune–ups,
and engine repair for most vehicles.
Heavy–truck wheel alignment, suspension repair, and
U.S. Department of Transportation inspections are also
available at Glenn’s.
The store is located at 2726 S. Harbor City Blvd., a
mile south of the Melbourne Causeway.
For more information, visit www.GlennsTire.com or
call 723–0751.
ABWA Space Coast to meet at yacht club
The ABWA Space Coast Women Express Network will meet at 11 a.m. on March 12 at the Eau Gallie Yacht Club in
Indian Harbour Beach. ABWA stands for the American Business Women’s Association. The guest speaker will be
Joshua Adams, who specializes in web design and Internet marketing. Adams makes presentations on various topics
including effective Internet marketing, social media for business, correct website usage, and boosting office productivity
with technology solutions. To make a reservation for the luncheon, call Nora Markek at 795–8761, send an e–mail
message to [email protected] or visit www.ABWAscwen.com.
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BREVARD BUSINESS NEWS / 18
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MARCH 4, 2013
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BREVARD BUSINESS NEWS
Community Credit Union of Florida
Continued from page 1
Credit Union’s board of directors. He has been affiliated
with the Rockledge–based credit union either in a board
capacity and or in another leadership role since 1964.
Kelley, a U.S. Air Force veteran who served during the
Korean War, came to Brevard County in 1958, moving
here from Georgia. He was a teacher, assistant principal,
principal, and assistant superintendent in the Brevard
Public School System before his retirement.
Brock, a University of Tennessee business graduate
and Florida Tech M.B.A. holder, has led Community
Credit Union for the past 21 years, steadily steering the
organization through up–and–down market cycles.
The institution posted some of its strongest loan growth
in years in 2012, and excelled in other key performance
areas as well.
“We brought David on board in the early 1990s and he’s
done an outstanding job leading the organization,” said
Kelley, whose credit union still offers free checking with no
minimum balance and no monthly account or debit–card
fees, which is becoming harder to find these days as
financial institutions across the nation are wrapping fee
structures around such products.
“We have really evolved and progressed under his
guidance. David is not only a great credit–union person but
he’s also well known and well respected in the community.
And I think that has gone a long way toward building
relationships in the region,” Kelley said.
Brock, who served six years in the U.S. Navy and is a
Knoxville, Tenn., native, said his credit union’s path to
growth has been measured.
“We try to do things that are sustainable. Obviously, we
want to take advantage of opportunities in the market, but
for us it’s always been a steady, balanced approach to
growth year after year. Drawing a comparison using the
‘tortoise and the hare’ fable, we are probably the tortoise.”
In “Aesop’s Fables,” the story concerns a hare that
ridicules a slow–moving tortoise and is challenged by him
to a race. The hare soon leaves the tortoise behind and,
confident of winning, takes a nap midway through the
course. When he awakes, however, he finds that his
competitor, crawling steadily, has arrived before him.
The credit union’s “tortoise” approach to growth has
fared well over the decades.
In the 2012 performance rankings by IDC Financial
Publishing Inc., Community Credit Union is in the top 1
percent of credit unions nationwide, based on a number of
parameters including capital strength and growth.
The IDC rankings range from the lowest (1) to the
highest (300) and fall into six groups. Community Credit
Union is in the “Superior” category (200–300), at 271.
Financial institutions rated Superior are “simply the
best by all measures. In addition to favorable capital
ratios, they most consistently generate return on equity
above cost of equity,” says the study.
“It’s exciting to be recognized for our performance,” said
Brock, whose membership has increased nearly 3 percent
since 2006.
“We are typically in the upper echelon of the IDC
ranking. We’ve had good financial performance over the
years. I think we are a mirror of how well our membership
is doing. Our sentiment is if you are not strong financially,
MARCH 4, 2013
you can’t help many people in the community. So we’re
always striving to make sure that we keep strong
financials.”
Community Credit Union grew its loan portfolio 11
percent in 2012.
“We haven’t grown like that since 2007–2008,” said
Cappelli. “It’s been fantastic. It has been balanced growth
for us across the various sectors — commercial, residential,
autos, and the credit–card portfolio. And our funding at
this point in the quarter is ahead of schedule.”
“Right now,” added Brock, “we have the best of both
worlds. We have good liquidity and we’re seeing a strong
loan demand from our membership.”
He said the credit union’s loan growth in 2012 “was
driven by the fact that we really take the time to figure out
a way to make the deal work as opposed to avoiding it.”
Brock added, “We do what we call ‘story’ lending. We sit
down and take the time to talk to each customer, listening
to his or her loan request in detail. We do not use some
mathematical formula that puts the customer into a ‘loan
box,’ where everything has to line up perfectly. Occasionally, we do have to turn business away and not take risk.”
Mortgage refinancing has been a shining star for
Community Credit Union, as more consumers look for
ways to save on the cost of debt servicing.
“We are currently marketing a ‘HomeFree’ 10–year
mortgage with no closing cost and 70 percent loan to
value,” said Cappelli, whose organization has seven
branches in the county and employs 82 people.
“For those people who are deleveraging and are getting
ready for retirement, as well as others who are looking to
save money, a short–term mortgage provides a number of
benefits. By switching to a low, fixed–rate mortgage, the
borrower can pay off the principal at an accelerated rate
and save tens of thousands of dollars of interest.”
The credit union’s maximum loan amount for
HomeFree is $100,000.
Brock said the mortgage trend he is seeing at his credit
union is toward shorter durations. “A lot of people are
trying to become debt–free and now is the opportune time
to take advantage of the low mortgage interest rates. We
offer 15–, 10– and even five–year repayment terms.”
Both Brock and Cappelli are hopeful that 2013 will be
another year of growth for their credit union, in mortgage
lending and in other areas, as the economic recovery
continues.
Credit–union loan balances are expected to rise 5
percent this year, according to a forecast by the Credit
Union National Association in Washington, D.C.
Auto loans, credit–card loans, and purchase mortgage
loans will be strong growth areas.
Capital–to–asset ratios will rise to 10.8 percent in 2013,
and approach the record level of 11.5 percent set in 2006,
the year before the great recession, says the trade association CUNA.
And it says credit quality will improve in 2013 as
overall loan delinquency and charge–off rates fall as job
growth continues.
“We think we are well–positioned to help our members
in 2013 and make their lives better through our efforts,”
said Brock. “It’s not always about selling a product or
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making a loan. Sometimes it’s in the areas of education
and credit counseling, where we’re working to put them in
a better position to improve their finances.”
Community Credit Union is also working to improve
customer convenience and one of the main platforms it’s
using to achieve that mission is “mobile deposit capture,”
not to be confused with business “remote deposit capture,”
which it has been offering to customers for the past four
years.
As of 2012, many financial institutions now offer
customers the ability to deposit checks using their
smartphone. The customer typically uses the phone’s
camera to capture an image of the front and back of the
check, said Brock.
The images, along with other verification information,
are transmitted to the financial institution, where final
validation occurs.
“Mobile is the hottest thing going right now in the
financial arena,” said Brock, whose credit union has just
launched its new mobile deposit capture application. “I
think you are going to see more and more capabilities
rolled out through mobile devices as it pertains to the
financial–services business.”
Community Credit Union has partnered with industry–
leader Goldleaf Technologies for mobile deposit capture.
“You have quick access to your financial data and there
is no duplication of services for check copying because you
have your information right at your fingertips,” said
Cappelli, adding that the individual is in charge of his or
her own deposit and eliminates or reduces the number of
trips they make to the credit union.
A new 10–year forecast commissioned by Intuit Inc.
envisions a “new data democracy” where consumers and
small–business owners make smarter, more informed
decisions by gaining access to a wealth of new information.
“The New Data Democracy: How Big Data will
Revolutionize the Lives of Small Business and Consumers,” was prepared by Emergent Research and is the latest
in Intuit’s 2020 research series.
As part of this movement, digital banking is a win for
financial institutions. Intuit research shows that consumers who bank online are “happy, loyal and valuable.” The
consumers include a growing segment of baby–boomers
who have become active online using banking services.
They are making digital payments and personal
financial management transactions just as often as
Generation X and Generation Y consumers.
People who banked online — those signing in from a
desktop computer — logged in roughly 10 times a month.
Mobile–banking users increased the number to about 19
times a month. That jumps to 31 times per month, when
logins from tablets are added to the mix.
“While we have a whole range of technology options for
our members, we also have a live operator who takes
calls,” said Cappelli.
“And I think that is important in today’s society. The
operator answers the phone and directs the member to the
right resource. We have electronic backup, if we have to
use it. But when you call Community Credit Union you are
going to talk to a ‘live’ operator. We pride ourselves on
serving our membership base. We are here for them.”
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