the Corporate Proposal for Armenia Fund USA`s 20th

20TH
ANNIVERSARY
CAMPAIGN
APRIL – OCTOBER 2012
Armenia Fund USA
A special opportunity to tap into the affluent
Armenian-American market as a supporter of
the Armenia Fund USA 20th Anniversary.
Partnership Packages
There are four levels of corporate sponsorship available to suit your budget and interests.
Please take a moment to review your options.
Armenia Fund USA is a US-based non-profit organization currently celebrating its 20th
$1,000
$5,000
$10,000
$20,000
year supporting large-scale, self-sustaining infrastructure and socio-economic development initiatives
Half-page ad in Gala
Commemorative Booklet
Full-page ad in Gala
Commemorative Booklet
Full-page ad in Gala
Commemorative Booklet
Full-page ad in Gala
Commemorative Booklet
3X mentions on
Facebook/Twitter
5X mentions on
Facebook/Twitter
5X mentions on
Facebook/Twitter
5X mentions on
Facebook/Twitter
Logo displayed on
continuous loop at Gala
Logo displayed on
continuous loop at Gala
Logo displayed on
continuous loop at Gala
Logo displayed on
continuous loop at Gala
Acknowledgment by
MC at Gala
Acknowledgment by
MC at Gala
Acknowledgment by
MC at Gala
Name mentioned in
press releases
Name mentioned in
press releases
Name mentioned in
press releases
Logo displayed on
armeniafundusa.org
with link to your site
Logo displayed on
armeniafundusa.org
with link to your site
Logo displayed on
armeniafundusa.org
with link to your site
Logo displayed on Gala
invitation, newsletter,
fall mailing, posters
Logo displayed on Gala
invitation, newsletter,
fall mailing, posters
Logo displayed on Gala
invitation, newsletter,
fall mailing, posters
Company promotional
materials in Gala gift bags
Company promotional
materials in Gala gift bags
Company promotional
materials in Gala gift bags
2 complimentary tickets
to Gala
4 complimentary tickets
to Gala
4 complimentary tickets
to Gala
2 invitations to VIP
Pre-Gala Reception on
September 28, 2012
2 invitations to VIP
Pre-Gala Reception on
September 28, 2012
in both the Republic of Armenia and adjoining Karabakh. Such efforts include building and/or
modernizing roads, schools, hospitals, water delivery systems, community centers, and agriculture.
The Fund also invests in humanitarian programs and education, training and healthcare. Armenia
Fund USA achievements to date are highlighted at the end of this proposal.
AUDIENCE PROFILE
Armenia Fund USA raises contributions
BENEFITS OF PARTNERING
WITH ARMENIA FUND USA
from over 30,000 Armenian-American
As a co-sponsor or corporate donor of
commemorative program booklet,
households that take pride in their
the Armenia Fund USA 20th Anniversary,
continuous loop and gift bags
Armenian heritage and look to Armenia/
you will have found a highly cost-efficient
Karabakh as their ancestral homeland.
way to:
As the first affiliate of the All Armenian
• Target and reach thousands of
Fund, our territory covers all states east
of the Mississippi. This includes major
metropolitan markets, including New York,
Northern New Jersey, Boston, Providence,
Boca Raton, Atlanta, and Detroit.
These communities represent a crosssection of backgrounds and generations.
They possess above average educational
credentials and household income. Many
work in the professions or own their own
business enterprises.
As such, Armenia Fund USA is viewed as
a proven force in keeping the Armenian
homeland moving forward. With 20
years of successfully completing largescale projects and long-term programs,
Armenia Fund USA has earned a
reputation of leadership, while instilling
trust and encouraging innovation.
Armenian-American households
• Reinforce your organizational image as
socially responsible
• Show your appreciation for the
Armenian nation and its identity
• Raise awareness of your company,
product or service
• Align your brand with values of
Armenia Fund USA
• Expand your customer relationships
with an affluent market
20TH ANNIVERSARY
COMMUNICATIONS PROGRAM
The Fund’s 20th Anniversary campaign is
an integrated communications program
that affords you ample opportunities
to raise awareness, gain visibility and
reinforce your brand identity through:
• Press releases
• Print advertising
• Fundraising mailings
• Online advertising (related websites,
Facebook, Twitter)
• Quarterly newsletters
• Gala Materials: invitations, posters,
Print Publications
• Armenian Weekly
• Armenian Reporter International
• Mirror Spectator
• Hairenik Weekly
Websites
• Armenia Fund USA
• Menk
• Armenian Calendar
• Hairenik Online
• Mirror Spectator Online
• Groong
• Armenian Radio Hour of New Jersey
• Asbarez Armenian News
Social Media
• Armenia Fund Facebook fan page
• Anniversary Gala Facebook fan page
• Twitter
Timing
Thank you for your consideration.
The 20th Anniversary Campaign officially
With your help, our vision can become the strength of a nation that has much
launches in April 2012 and continues
to offer the world, if given the chance to grow and prosper. We would like to
through the end of October 2012. The
sooner your organization decides to
partner with us, the more opportunities
for visibility and exposure.
build a mutually beneficial partnership with your organization in which your
image aligns with Armenia Fund USA values—and vice versa.
Guest at VIP Presidential
Award Ceremony in
Yerevan, Armenia,
May 2013
Customized Package
options. Please call
our office to discuss.
Armenia Fund USA
ABOUT ARMENIA FUND USA
The Fund, in association with the Hayastan All-Armenian Fund,
has a proven track record for completing major projects:
Construction of more than:
• 476 km of roads in Armenia and Artsakh
• 281 km of water treatment and supply systems
• 144 km of natural gas transmission lines
Construction/reconstruction/furnishing of:
• 230 school and kindergartens
Construction/reconstruction of:
• 424 residential buildings and flats
• 40 health care centers
• 24 sports and cultural centers
Implementation of more than:
• 85 educational, cultural and scientific projects
OUR EASTERN REGION AFFILIATE COVERS
MAJOR AMERICAN MARKETS
DETROIT
BOSTON
NEW YORK
PHILADELPHIA
WASHINGTON, DC
FOR MORE INFORMATION ABOUT
ARMENIA FUND USA, PLEASE VISIT
W W W.ARMENIAFUNDUSA.ORG.
To learn more about co-sponsorships and
giving options, please contact Executive
ATLANTA
Director Irina Lazarian at 212.689.5307.
If you prefer, write to
[email protected].
BOCA RATON