fox play caught all the attention on the international cable tv

OCT/NOV 2015
FOX PLAY - TRANSIT - MOBILE BILLBOARD - BUENOS AIRES - ARGENTINA
FOX PLAY CAUGHT ALL THE ATTENTION ON THE
INTERNATIONAL CABLE TV MEETINGS HOLD IN
BUENOS AIRES
The 25th edition of the International Cable TV Meetings was held on September 16th to
the 18th at the Hilton Buenos Aires. For this event, we design a special OOH campaign
for FOX PLAY, which included an interactive indoor activation and a display of elements
surrounding the hotel. The objective was to develop curiosity towards this new app, is
benefits and practicality.
To experience FOX PLAY, the coverage plan started with Street Furniture elements displayed in main avenues surrounding Puerto Madero and illuminated Mobile Billboards
that surprised and reinforced the message. To top it off, promoters gave away stickers
with the app’s logo.
For the indoor activation, our design team created an interactive modular stand with 10
LED screens, WiFi connectivity and a staff of promoters equipped with the latest technology – tablets and smartphones- who invited guests to learn more about the app and
download exclusive content.
The event was organized by the Asociación Argentina de Television por Cable (ATVC)
and it gathered industry people from Argentina, Latin America, USA and Asia to discuss
market regulations, convergence and the future of Cable TV. The event attracted a
large number of cable operators, regulators, specialists, employees, educators and
industry executives. Leading companies had the opportunity to showcase their technological advances, content development, global tendencies and different experiences
with national and international regulations.
FOX PLAY - OUTDOOR - STREET FURNITURE - BUENOS AIRES - ARGENTINA
www.latcom.com
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FOX PLAY - SPECIAL PRODUCTION - BUENOS AIRES - ARGENTINA
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