Sponsorship Packet - Palmetto Health Foundation

Transcription

Sponsorship Packet - Palmetto Health Foundation
2015
Proceeds
benefit:
Presented by:
Sponsorship
Opportunities
November 20-22, 2015
Columbia Metropolitan
Convention Center
The Vista l Columbia
November 20: Auction Preview
Tickets available mid-October
($125/person)
November 21-22
Admission: $2/person; $5/family
Children 12 and under FREE
PalmettoHealthFoundation
FestivalofTreesColumbia.org
#FOTColumbia2015
@PH_Foundation
PHFoundation
2015
Festival of Trees
Almost as magical as Santa himself, an empty exhibit hall transforms
into a warm, festive holiday haven. Each year, the magic of Festival
of Trees unfolds, and with it the hope and future of children in need
at Palmetto Health Children’s Hospital.
Festival of Trees benefits Palmetto Health Children’s Hospital, where
miracles happen every day in the lives of children and their families.
Funds raised through Festival of Trees allow Children’s Hospital to
grow and thrive. The creation of new and enhanced existing programs
and services allow physicians, nurses and therapists to care for an
increasing number of children and their families. With more than 30
medical subspecialties devoted strictly to children, Children’s Hospital
is a major regional pediatric referral center.
2014
ONLINE AC
The Festival of Trees auction preview will be Friday evening with an
exclusive preview party for sponsors. Palmetto Health Foundation’s
annual donor recognition event will be held the same evening. Your
company will be in the presence of donors who have contributed more
than $1,000 to Palmetto Health.
4,95
Festival of Trees, theHOW
premier
kick-off
to the holiday
season for
MANY
PEOPLE
VISITED
Columbia and surrounding
areas for the past 26 years, would not be
FestivalofTreesColumbia.org?
possible without the generous support of our sponsors. We hope thatunique v
you will join the festivities as a sponsor of this beloved signature event
for Children’s Hospital.
Traffic Sources
Of 6,234 total
visits to the website...
32% Direct Traffic
2014 60%
ONLINE
27% ACTIVITY
visited on a computer
visited on a mobile phone
Visitors come directly to website
(type in URL, bookmarked site)
32%
Referral
Domains referring traffic to site
13% visited on a Priscilla
tablet
Mary Wagnon
Young 13% Social Media
Chair, 2015 Festival of Trees
Development Director,
11%
Paid Search
Avg. time on
HOW MANY PEOPLE VISITED
Children’s
Hospital
Paid Google Ads that appear in Google
79% were
search results
website:
new Health
visitors Foundation
Palmetto
FestivalofTreesColumbia.org?
4,951
1unique
minute
visitors
19 seconds
Of 6,234 total
visits to the website...
2014 at a glance60%
visited on a computer
Traffic Sources
Age Traffic
32% Direct
Visitors come directly to website
(type in URL, bookmarked site)
32%
Referral
Domains referring traffic to site
27%2014
visited on a mobile phone
Preview: Nov. 21, 2014 | Weekend: Nov. 22-23,
13% visited on a tablet
13% Social Media
WHO ATTENDED?
11%
Paid Search
Paid Google Ads that appear in Google
Friday Preview
approx. 1,200 guests
Saturday & Sunday
Avg. time on
website:
1 minute
19 seconds
Age
adults: 1,690
child through age 18: 810
$279,000, including in-kind donations, was raised
for Palmetto Health Children’s Hospital
search results
11%
Organic Search
Search engine results (unpaid, based
on search engine optimization)
Gender
Top referring
websites:
11%
Organic Search
Search engine results (unpaid, based
on search engine optimization)
1. PHF.org
2. ColumbiaCVB.com
3. SCIWAY.net
4. Experience Columbia
Mobile Site
5. WLTX
Traffic from social
media:
81% from Pinterest
17% from Facebook
1% from Twitter
1% from Yelp
Gender
Thank you!
Presenting Sponsor:
to our 2014 sponsors
Exclusive Sponsors
Mascot Madness
Trees, Inc.
Valet
AT&T
Red Carpet
Cerner Corporation
Santa’s Workshop
Gregory Electric Co. Inc.
Garland Sponsors
Jingle Bell Sponsors
Dr. and Mrs. Mark Locke
Lamar Outdoor
McNair Law Firm, P.A.
Palmetto Health Richland
Volunteer Auxiliary
Pediatrix Medical Group
Wells Fargo
Reindeer
Cumulus
The State Newspaper
WLTX
2nd Wind Heating and Air Conditioning
Asplundh Tree Expert Co.
Bank of America
Brittons of Columbia
By Invitation Only...Event Planning & Design
Carolina Tree Care
Cohn Construction
Columbia Metropolitan Magazine
David and Elizabeth Parker
Elliott Davis, LLC
Keenan Suggs
Lange Moving Systems
Lex and Cathy Knox/Terminix Service, Inc.
Midland Hearing Associates
Holly Sponsors
Brian and Shelly Dunphy
Callison Tighe & Robinson LLC
Carl and Mary Addison Blackstone
Carolina Children’s Dentistry
Chuck and Susan Salley
Dr. and Mrs. E. Stanton Adkins, III
Dr. and Mrs. Prithvi Reddy
Dr. James Stallworth
Drew and Kelly Painter
First Community Bank
Jeff and Amy Reeves
Mark and Mary Wagnon
Star Sponsors
Ann and Warren Derrick
B&E Enterprises, Inc.
Colonial Life
Fran and Michael Byrd
GIS
Grow Financial Federal Credit Union
Hood Construction Company
NBSC
Rainbow International Restoration
Rotor Blade
SCANA Corporation
University Pediatrics
Nelson Mullins Riley & Scarborough LLP
Palmetto Pediatric and Adolescent Clinic, PA
Pitts Radiology
Prysmian Group
Randy and Karen Horn
Receivables Management Corporation
Rett and Nancy Kendall
Sandhills Pediatrics
Sivanada Center, Hyderabad (Dr. and Mrs. Prithvi Reddy &
Family)
Southern Valet
Summerfield Associates
Sumter Utilities, Inc.
The Whiting-Turner Contracting Company
Martin and Pat Dunphy Fosberry
Moore’s Music Studio
Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
Palmetto Automatic Sprinkler Company, Inc.
Palmetto Parent
Palmetto Pediatric Gastroenterology and Nutrition
Patterson Fan Company, Inc.
Pediatric Associates, PA
Randy and Mary Dailey
Reed Law Firm, P.A.
Steve and Diane Junis
Wilson Kibler, Inc.
2015
Sponsorship
Opportunities
Sponsorship
Benefits
Complimentary tickets to the
auction preview 11/20
Recognition in sponsor section of
FestivalofTreesColumbia.org
Presenting
OLD
S
$20,000
Reindeer
$10,000
Jingle Bell
$5,000
Star
$2,500
Garland
$1,000
Holly
$500
16
12
10
8
4
2
Logo
Logo
Logo
Name
Name
Name
Recognition on social media
channels
Reserved table for Friday
evening’s auction preview
(table for 8)
2 tables
Logo placement in auction guide
Logo placement on event signage
Opportunity to distribute
promotional items throughout the
event
Permission to use trademarked
logos associated with Festival of
Trees and Children’s Hospital in
marketing and promotional efforts
Company/individual name listed
in auction guide and on event
signage
Recognition announcement during
auction preview 11/20
Logo placement on all promotional
materials*
Select opportunities to speak at
Festival of Trees-related functions
Opportunity to submit a holiday
message/letter to appear in the
event program
*save the date cards (approx.2,000); e-tickets, posters (approx. 500); brochures
(approx. 2,000), auction guide (approx. 6,500) and in all press materials;
mentions in communication with more than 9,000 Palmetto Health employees.
EARLY PAYMENT INCENTIVE
Garland level sponsors and higher will receive two additional
auction preview tickets if payment is received by 8/31/15.
2015
Exclusive
Sponsorship
Opportunities
All exclusive sponsors receive—
• 2016 first right of refusal
• Recognition in sponsor section of FestivalofTreesColumbia.org
• Recognition on Palmetto Health Foundation’s social media channels
Exclusive Opportunities—Auction Preview {Friday, Nov. 20}
An opportunity to reach 1,200 expected Foundation donors and supporters
“Drink and Be Merry!” Sponsor
$7,500
Sponsor the evening’s beverages!
Logo displayed at the 4-5 bars located
throughout the main venue during Friday
evening’s exclusive sponsor preview
• Signature branded drink and commemorative glasses
• Logo included in auction guide
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 10 total auction preview tickets
Valet Sponsor$5,000
D
L
O
S
A unique opportunity to provide the single
item placed in valet-parked vehicles
• Complimentary bottled water for attendees
wrapped with a branded label—placed in valetparked vehicles
• Complimentary bottled water for attendees wrapped with
a branded label—placed in valet-parked vehicles
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 10 total auction preview tickets
Red Carpet Sponsor
$5,000
You can help capture the magic of Festival of
Trees by sponsoring all photo opportunities!
• Co-branded step and repeat background for photo
opportunities on the red carpet with a professional
photographer
• Logo displayed on each printed souvenir photo from
the photo booth
• Logo featured on signage at photo booth location
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 10 total auction preview tickets
D
L
O
S
“Jingle Bags” Sponsor
$1,500
D
L
O
S
Auction attendees will try their luck and grab a
fabulous date night package! Bottles of liquor,
red wine and white wine will be paired with
restaurant gift cards. Guests will have the
opportunity to donate for a chance to win one of
the bags.
• Logo recognition on the bags (quantity: 80)
• Opportunity to put small promotional item in bags
• 4 tickets to the auction preview on 11/20
2015
Exclusive
Sponsorship
Opportunities
Mobile Bidding Sponsor $10,000
Recognition on all auction collateral pieces:
• Recognition on mobile bidding messaging—texts
sent to all registered bidders and on display
monitors at auction
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 12 total auction preview tickets
• Invitation to auction preview
• Mobile bidding onesheet posted on
FestivalofTreesColumbia.org
• Auction item description sheets
• Bags for auction items (upon checkout)
• Recognition in auction guide
Teddy Bear Hospital Sponsor $10,000
Every child at Festival of Trees will have an
opportunity to visit Teddy Bear Hospital—a
fun, interactive place where children will learn
about their health and hospitals in a safe
environment—provided by real care givers at
Palmetto Health Children’s Hospital.
Santa’s Workshop Sponsor
$7,500
D
L
O
S
Sponsor all things Santa! A picture with Santa
is a must for every family during the holiday
season. A professional Santa will greet guests
for a treasured holiday photo opportunity.
Plus, you can be part of a special place where
children can create a holiday memory by
crafting their own ornament.
Apparel Sponsor
• Logo on promotional item that will be given to children
(250 items; available while supplies last)
• Logo featured on signage at Teddy Bear Hospital
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 12 total auction preview tickets
• Logo on photo folder featuring the sponsor’s logo
• Logo featured on signage at Santa photo location
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 10 total auction preview tickets
• Co-branded ornament with your company’s logo on the back
• Logo featured on signage at Santa’s workshop location
• Opportunity to distribute promotional items at the
workshop location
$5,000
• Logo printed on all shirts
(Due to printing deadline, payment is required by 9/30)
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 10 total auction preview tickets
Sponsor the official 2015 Festival
of Trees shirt—including adult and
children’s sizes. Quantity: 500
Sunday, Nov. 23
“Mascot Madness” Parade Sponsor
$2,500
D
L
O
S
Exclusive mentions for your company as
the “Mascot Madness” parade sponsor on
Sun., 11/22
• Recognition on the entertainment schedule posted online and
in print materials
• Banner with company logo in mascot group photo
• Flags with company logo that mascots will carry in the parade
• Reserved table (seats 8) at the Festival of Trees auction
preview on 11/20; 8 total auction preview tickets
2015
YES! I/we will support the 2015 Festival of Trees
Commitment
Form
EXCLUSIVES
Teddy Bear Hospital $10,000
Mobile Bidding
$10,000
Drink and Be Merry $7,500
at the following level:
 Presenting Sponsor
 Reindeer Sponsor
 Jingle Bell Sponsor
Santa’s Workshop
Apparel
Red Carpet
$20,000
$10,000
$5,000
$7,500
$5,000
$5,000
 Star Sponsor  Garland Donor
 Holly Donor
$2,500
$1,000
$500
Valet
$5,000
Mascot
Madness

$2,500
Jingle Bags $1,500
I/we wish to make a contribution of $_____________.
I/we would like to donate a tree/wreath to the silent auction.
Please submit your logo to [email protected] by Sept. 30. Please send hi-res and lo-res files in both color and
black and white (JPG, GIF, EPS).
Please choose a payment method:
Send a payment reminder.
Our check is enclosed. (Payable to Palmetto Health Foundation/Festival of Trees)
Charge to this credit card number # _____________________________________________________________________
Name on card_________________________________________________________________________________________
Card Type__________________________________________________ Expiration Date ____________________________
Authorized Signature_____________________________________________________ Today’s Date ____________________
Please print or type how you would like your sponsorship to be recognized in all promotional materials.
Name (as it should appear in print) ________________________________________________________________________
Company Name (if applicable) ___________________________________________________________________________
Contact Person _________________________________________________________________________________________
Contact Telephone_______________________________________________________________________________________
Contact Fax__________________________________________________________________________________________
Email Address _________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________
City, State, Zip ________________________________________________________________________________________
CERTIFICATION TO POTENTIAL SPONSORS/DONORS:
Palmetto Health Foundation appreciates your consideration of a sponsorship/donation to Palmetto Health Foundation. Whether
or not you decide to be a donor or a sponsor to Palmetto Health Foundation will not impact the business decisions made by the
staff and administration of Palmetto Health in awarding contracts or bids.
Palmetto Health Foundation signature _____________________________________ Title________________ Date ________
Vendor signature ______________________________________ Title________________________ Date _______________
EARLY PAYMENT INCENTIVE
Garland level sponsors and higher will receive two
additional auction preview tickets if payment is
received by 8/31/15.
Return form by September 30, 2015 to:
Priscilla Young, Development Director,
Children’s Hospital, Palmetto Health Foundation
PO Box 247, Columbia, SC 29202
Fax: (803) 434-2815 | Phone: (803) 434-6021
[email protected]