For Sponsors - Block Street Block Party
Transcription
For Sponsors - Block Street Block Party
Block Street Block Party Sponsorship Kit 2013 Photos Courtesy of: A Party By Fayetteville For Fayetteville The first annual Block Street Block Party, made possible by the volunteer efforts of the Block Street Business Association and the generosity of its many sponsors like Bank of Fayetteville, Hugo’s, Little Bread Company, Premium Beer and New Belgium Beer, took place on Sunday, May 20th, 2012, on Block Avenue in Fayetteville, located between Dickson Street and up to and along the downtown Fayetteville Square. The 2012 Block Street Block Party kicked off at 1 pm at the opening of Block Avenue at Dickson Street with a ribbon cutting by Mayor Lioneld Jordan and Fayetteville City Council, as well as a parking demonstration with a dance troupe, puppets and Fayetteville Pedicab Company. Hugely successful event The hugely successful event celebrated the conclusion of a complete renovation of the street, including backin parking, new street lamps and wider sidewalks for pedestrian-friendly access to amazing local and independently owned businesses along the avenue. The event was an all-day affair, featuring more than 40 bands, dozens of vendors and community groups, 5 beer gardens, 4 live music stages and specials from Block Street Businesses. The Facebook invitation went viral already with 7,745 invitees and over 3,756 responses. Coming together as a community “Block is often overlooked and not fully recognized as one of the few unique downtown districts left in the city where someone can pick up some baked goods, buy unique gifts, pick up dry cleaning, get a massage and grab a beer all by foot,” said the Block Party’s primary organizer Hannah Withers, who owns and operates Little Bread Company along with her husband Ben Gitchel. “We are really coming together as a community to make this happen.” Organized by Fayetteville locals especially for Fayetteville locals Gitchel added, “What’s really cool about Block Street Block Party is that it’s organized by Fayetteville locals especially for Fayetteville locals. It’s a day to celebrate one of Fayetteville’s funkiest business districts still standing, to have fun together and to unwind with our family and friends.” Fun and family-friendly Nearly all of the businesses along Block Avenue were involved, offering such fun and family-friendly activities as mustache and face painting, Shag Mohawks, tutu making and jump roping. There were several competitions with cash prizes, like Little Bread Company’s Waiter’s Race, Sound Warehouse’s chalk drawing competition and Fayetteville Flyer’s Dunk Tank to benefit Feed Fayetteville. Live music Block Street Block Party featured live music at five separate stages: The Pickin’ Post Stage with Mike Shirkey; Miller High Life, JR’s Lightbulb Club and Tangerine Stage; the New Belgium and Ozark Organics Stage, Block Street Businesses Stage and Zone One Electronica DJ Stage. Calling all of Fayetteville’s funkiest A grand beginning to an even brighter future The Artist’s Laboratory Theatre set up The Sheet Fort Experience as a puppet tent throughout the day. Interesting vendors like Lavish Longboards, Little Rock’s popular brand Rock City Kicks and the Renaissance and Fantasy Faire of the Ozarks all had booths. Free Geek Arkansas held a computer recycling demo, Shag Salon offered feather hair extensions and Houndstooth offered official Block Street Block Party tees. The University of Arkansas’ Entomology Outreach had their mobile bug unit on site for kids who wanted to check out some weird insects. New Belgium, in partnership with the Bank of Fayetteville, raffled a Fat Tire Bike with all proceeds benefiting the Humane Society of the Ozarks. The Northwest Arkansas Junior Roller Derby girls sold beverages as an organizational fundraiser. Highroller Cyclery facilitated bike maintenance workshops, and Terra Tots provided a sustainable diaper changing station. St. Paul’s Episcopal Church hosted a hopping ice cream social, too. These represented just a small sampling of all the activities planned for the afternoon and evening. Over 75 artists, local businesses, vendors and community groups contributed to the monumental one-day event. The streets were teeming all day with Fayetteville locals and their families, and all of the participating Block Street Businesses had banner-day sales and foot traffic. Noms, noms, noms On-site and mobile food vendors, in addition to the many offerings from restaurants on Block Avenue, included Fayettegrille and Hammontree’s Grillenium Falcon. Hugo’s debuted some new menu additions during extended hours on that Sunday as well. Totally sustainability-minded, of course The event also promoted maintaining a small-carbonfootprint by providing numerous recycling bins, encouraging people to bike or walk to the event and promoting local “green” friendly vendors and community groups. With such a grand beginning, the Block Street Business Association is gearing up early to organize an even BETTER Block Street Block Party in 2013. Plans for the next event include the following enhancements: • Extended event hours • Preparations for an expected 15,000 attendees •P roceeds to benefit the betterment of Block Avenue: benches and more And you’re cordially invited to be part of the action. To learn more, please visit: http://blockstreetbusinesses.com “We wanted something to celebrate the unique, eccentric, amazing community of people and businesses that we have here on Block Street.” ~Hannah Withers, Little Bread Company At-A-Glance Stats • Over 12,000 members of the community in attendance •Over $5,500 raised just by Block Street Business Association for local charities • Four live music stages • Performances by 50 local bands • Four outdoor beer gardens • Participation by 40 vendors •Representation from 50 non-profit organizations and community groups •Coverage by more than 17 media outlets (including Ozarks at Large, Fayetteville Flyer, Ozarks Unbound, Arkansas Democrat-Gazette, The Free Weekly, KNWA and What’s Up) with more than 20 features • 353 Twitter followers @blockstbusiness •1,206 Likes on Facebook page from Northwest Arkansas, Denver, Wichita, Austin, Los Angeles, New York and beyond •Facebook fan demographics include 72.2% female and 26.8% male with 39.6% in the 25-34 age range and 26.1% in the 35-44 age range •Average of 2,916 Monthly Active Users on Facebook page •21,870 post views/month on Facebook page •h ttp://5newsonline.com/2012/05/20/ block-street-block-party-rocks-fayetteville/ Congratulations on the coolest thing I’ve ever done in Fayetteville. ~Michael Jordan You are awesome! It was fantastic! I saw so many friends! I have never walked so many times up and down Block Street! ~Celine Fillaud-Simpson Block Party Buzz Block Street Block Party is one of the best things to ever happen to this town. Block Street Block Party knocked my socks off completely. Wow. I hope you’re basking in all the good vibes you inspired today. ~Evan McDonald, Smoke & Barrel ~Heather Costa This was the single greatest day in Fayetteville history. The Block Street Block Party could be a textbook example of the concepts described in Malcolm Gladwell’s The Tipping Point and can best be used to create a successful event. ~Jeff Hunt Had a blast at the Block Street Block Party. We need to have lots more events like this one. From the looks of the crowds of people both in and out of the businesses, I’d say the merchants had a good day, too. ~Rebecca Wempe ~ Alannah Massey Wow, Block Street Businesses. Sunday was just phenomenal. Props, props, props to Hannah Withers and everyone else who devoted so much time and energy to this hugely successful event. ~Lindsey Chacon, Bluebird Photography Cheers, Hannah and crew—this event had soul. ~Jerrmy Gawthrop, Greenhouse Grille Media Coverage Media Coverage Annual Block Street Party 2013 | May 19, 2013, 11a – Dark “Rock On” Block Stage Sponsor Only 6 available | $2,000 “Cheers” Block Water Bottle Sponsor Only 10 available | $500 • Complimentary booth space with first pick of booth location • Medium-sized logo on t-shirt • Banner on one of four music stages • 2 complimentary t-shirts • Large logo on t-shirt •Logo on cups for water stations and beer gardens • 8 complimentary t-shirts • Logo on reusable water bottle • Logo on Block Street Businesses website • Logo on event posters • Opportunity to place item in volunteers’ goodie bags (60 qty.) • Inclusion in all publicity efforts and earned media •Opportunity to place item in volunteers’ goodie bags (60 qty.) “Chip Off the Ol’…” Block Sponsor Only 10 available | $200 • Small logo on t-shirt “H2Whoa” Block Water Station Sponsor Only 5 available | $1,000 • Medium-sized logo on t-shirt • 4 complimentary t-shirts • Logo at all water stations • Logo on event posters • Opportunity to place item in volunteers’ goodie bags (60 qty.) • Inclusion in all publicity efforts and earned media • 1 complimentary t-shirt •Opportunity to place item in volunteers’ goodie bags (60 qty.) Commitment Form o YES! I want to sponsor Block Street Block Party 2013, the coolest party ever, and tell the world how much I love Fayetteville, Arkansas, and all its resplendent funkiness. Full Name: Company Name: Mailing Address: Drop off this completed form and your sponsorship check made payable to Block Street Business Association to Hannah Withers, Little Bread Company, 116 N. Block Avenue, Fayetteville, Arkansas 72701. The deadline for sponsorship commitments is March 1st, 2013, or until all spots have been filled for community groups and local businesses. To get first consideration, the deadline for Block Street Businesses is February 28th, 2013. The check is due by May 1st, 2013. City: State:Zip: Sponsor To-Do List Phone Number: o Submit sponsorship commitment to Hannah Withers of Little Bread Company by deadlines outlined above. o Upon notification of sponsorship confirmation, submit business logo in vector format (PDF or EPS] and as full-color jpg [250 pixels maximum dimension] via email with your business name in the subject line to [email protected]. o Drop off your contribution to volunteers’ goodie bags (60 qty.) (drop-off location to be announced) by May 1st, 2013, close of business. Mobile Number: Email Address: Sponsorship Commitment: o “Rock On” Block Stage Sponsor – Only 6 available o “H2Whoa” Block Water Station Sponsor – Only 5 available o “Cheers” Block Water Bottle Sponsor – Only 10 available o “Chip Off the Ol’…” Block Sponsor – Only 10 available
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