Sponsorship Kit 2012 - Block Street Block Party

Block Street Block Party
Sponsorship Kit 2012
Photos Courtesy of:
A Party By Fayetteville For Fayetteville
The first annual Block Street Block Party, made possible
by the volunteer efforts of the Block Street Business
Association and the generosity of its many sponsors
like Bank of Fayetteville, Hugo’s, Little Bread Company,
Premium Beer and New Belgium Beer, took place
on Sunday, May 22nd, 2011, on Block Avenue in
Fayetteville, located between Dickson Street and up
to and along the downtown Fayetteville Square. The
2011 Block Street Block Party kicked off at 1 pm at
the opening of Block Avenue at Dickson Street with a
ribbon cutting by Mayor Lioneld Jordan and Fayetteville
City Council, as well as a parking demonstration with
a dance troupe, puppets and Fayetteville Pedicab
Company.
organizer Hannah Withers, who owns and operates
Little Bread Company along with her husband Ben
Gitchel. “We are really coming together as a community
to make this happen.”
Hugely successful event
Fun and family-friendly
The hugely successful event celebrated the conclusion
of a complete renovation of the street, including backin parking, new street lamps and wider sidewalks
for pedestrian-friendly access to amazing local and
independently owned businesses along the avenue.
The event was an all-day affair, featuring more than 20
bands, dozens of vendors and community groups, beer
gardens, live music stages and specials from Block
Street Businesses. The Facebook invitation went viral
already with 7,745 invitees and over 3,756 responses.
Nearly all of the businesses along Block Avenue
were involved, offering such fun and family-friendly
activities as mustache and face painting, Baggo™
for Burgers, tutu making and jump roping. There
were several competitions with cash prizes, like Little
Bread Company’s Waiter’s Race, Maxine’s beer
pong competition, Sound Warehouse’s chalk drawing
competition and Clunk Records’ hot dog eating
competition.
Coming together as a community
“Block is often overlooked and not fully recognized as
one of the few unique downtown districts left in the city
where someone can pick up some baked goods, buy
unique gifts, pick up dry cleaning, get a massage and
grab a beer all by foot,” said the Block Party’s primary
Organized by Fayetteville locals
especially for Fayetteville locals
Gitchel added, “What’s really cool about Block Street
Block Party is that it’s organized by Fayetteville locals
especially for Fayetteville locals. It’s a day to celebrate
one of Fayetteville’s funkiest business districts still
standing, to have fun together and to unwind with our
family and friends.”
Live music
Block Street Block Party featured live music at four
separate stages: The Pickin’ Post Stage with Mike
Shirkey; Miller High Life, JR’s Lightbulb Club and
Tangerine Stage; the New Belgium and Ozark Organics
Stage as well as Zone One Electronica DJ Stage.
Calling all of Fayetteville’s funkiest
A grand beginning to an even brighter future
The Artist’s Laboratory Theatre set up The Sheet Fort
Experience as a puppet tent throughout the day.
Interesting vendors like Lavish Longboards, Little Rock’s
popular brand Rock City Kicks and the Renaissance and
Fantasy Faire of the Ozarks all had booths. Free Geek
Arkansas held a computer recycling demo, Shag Salon
offered feather hair extensions and Houndstooth offered
official Block Street Block Party tees. The University of
Arkansas’ Entomology Outreach had their mobile bug
unit on site for kids who wanted to check out some
weird insects. New Belgium, in partnership with the
Bank of Fayetteville, raffled a Fat Tire Bike with all
proceeds benefiting the Humane Society of the Ozarks.
The Northwest Arkansas Junior Roller Derby girls sold
beverages as an organizational fundraiser. Highroller
Cyclery facilitated bike maintenance workshops, and
Terra Tots provided a sustainable diaper changing
station. St. Paul’s Episcopal Church hosted a hopping
ice cream social, too. These represented just a small
sampling of all the activities planned for the afternoon
and evening.
Over 75 artists, local businesses, vendors and
community groups contributed to the monumental
one-day event. The streets were teeming all day with
Fayetteville locals and their families, and all of the
participating Block Street Businesses had banner-day
sales and foot traffic.
Noms, noms, noms
On-site and mobile food vendors, in addition to the
many offerings from restaurants on Block Avenue,
included Fayettegrille and Hammontree’s Grillenium
Falcon. Hugo’s debuted some new menu additions
during extended hours on that Sunday as well.
Totally sustainability-minded, of course
The event also promoted maintaining a small-carbonfootprint by providing numerous recycling bins,
encouraging people to bike or walk to the event and
promoting local “green” friendly vendors and community
groups.
With such a grand beginning, the Block Street Business
Association is gearing up early to organize an even
BETTER Block Street Block Party in 2012. Plans for the
next event include the following enhancements:
• Extended event hours
• Preparations for an expected 12,000 attendees
•A
ddition of an additional block to allow for more
vendors and activities
• At least double the vending outlets
• Three additional beer gardens
• Two additional live music stages
•P
roceeds to benefit the betterment of Block Avenue:
bike racks, benches and more
And you’re cordially invited to be part of the action.
To learn more, please visit:
http://blockstreetbusinesses.com
“We wanted something to celebrate the unique,
eccentric, amazing community of people and
businesses that we have here on Block Street.”
~Hannah Withers, Little Bread Company
At-A-Glance Stats
•Over 5,000 members of the community in
attendance
•Over $3,700 raised just by Block Street Business
Association for local charities
http://www.fayettevilleflyer.com/2011/05/25/
block-street-block-party-raises-3700-for-charities/
oBank of Fayetteville: $1,500 for
LifeSource International
oTables & Ale: $950 for Humane Society
of the Ozarks
oJR’s Lightbulb Club: $500 for
Free Geek Arkansas
• Performances by 20 local bands
• Two outdoor beer gardens
• Participation by 40 vendors
•Representation from 30 non-profit organizations and
community groups
•Coverage by more than 16 media outlets (including
Ozarks at Large, Fayetteville Flyer, Ozarks
Unbound, Arkansas Democrat-Gazette, The Free
Weekly, KNWA and What’s Up) with more than 20
features
• 145 Twitter followers @blockstbusiness
o Fayetteville High School: $225 for Connotations literary publication
•663 Likes on Facebook page from Fayetteville,
Wichita and Dallas
oWorld Treasures: $250 to combat
poverty in Guatemala
•Facebook fan demographics include 71% female
and 27% male with 39% in the 25-34 age range and 24.4% in the 35-44 age range
o Himalayan Mountain Shop: $350 to clothe Tibetan monks
• Four live music stages
•Average of 1,198 Monthly Active Users on
Facebook page
• 12,262 post views/month on Facebook page
Congratulations on
the coolest thing
I’ve ever done in
Fayetteville.
~Michael Jordan
You are awesome!
It was fantastic! I saw so
many friends! I have never
walked so many times up
and down Block Street!
~Celine Fillaud-Simpson
Block Party Buzz
Block Street
Block Party is one of
the best things to ever
happen to this town.
Block Street
Block Party knocked
my socks off completely.
Wow. I hope you’re
basking in all the good
vibes you inspired today.
~Evan McDonald,
Smoke & Barrel
~Heather Costa
This was the
single greatest day in
Fayetteville history.
The Block Street
Block Party could be
a textbook example of
the concepts described in
Malcolm Gladwell’s The Tipping
Point and can best be used to
create a successful event.
~Jeff Hunt
Had a blast at
the Block Street Block
Party. We need to have lots
more events like this one.
From the looks of the crowds
of people both in and out of the
businesses, I’d say the merchants
had a good day, too.
~Rebecca Wempe
~ Alannah Massey
Wow, Block Street
Businesses. Sunday was
just phenomenal. Props, props,
props to Hannah Withers and
everyone else who devoted so
much time and energy to this
hugely successful event.
~Lindsey Chacon,
Bluebird Photography
Cheers,
Hannah and crew—this
event had soul.
~Jerrmy Gawthrop,
Greenhouse Grille
Media Coverage
Media Coverage
Annual Block Street Party 2012 | May, 20, 2012, 11am – Dark
“Rock On” Block Stage Sponsor
Only 4 available | $2,000
“Cheers” Bottle Sponsor
Only 5 available | $500
• Complimentary booth space with first pick of booth location
• Medium-sized logo on t-shirt
• Banner on one of four music stages
• 2 complimentary t-shirts
• Large logo on t-shirt
•Logo on bottles for water stations and
beer gardens
• 8 complimentary t-shirts
• 4 passes to a VIP table in own beer garden
• Logo on reusable water bottle
• Logo on Block Street Businesses website
• Logo on event posters
•Opportunity to place item in volunteers’
goodie bags (60 qty.)
• Logo on web site
• Inclusion in all publicity efforts and earned media
“Chip Off the Ol’…” Block Sponsor
Only 21 available | $100
• Logo on web site
• Small logo on t-shirt
• Opportunity to place item in volunteers’ goodie bags (60 qty.)
“H2Whoa” Block Water Station Sponsor
Only 10 available | $1,000
• Medium-sized logo on t-shirt
• 4 complimentary t-shirts
• 2 passes to to a VIP table in own beer garden
• Logo at all water stations
• Logo on event posters
• Opportunity to place item in volunteers’ goodie bags (60 qty.)
• Inclusion in all publicity efforts and earned media
• Logo on web site
• 1 complimentary t-shirt
•Opportunity to place item in volunteers’
goodie bags (60 qty.)
• Logo on web site
Commitment Form
o YES! I want to sponsor Block Street Block Party 2012,
the coolest party ever, and tell the world how much I love
Fayetteville, Arkansas, and all its resplendent funkiness.
Full Name:
Company Name:
Mailing Address:
City:
State:Zip:
Phone Number:
Mobile Number:
Drop off this completed form and your
sponsorship check made payable to Block
Street Business Association to Hannah
Withers, Little Bread Company, 116 N.
Block Avenue, Fayetteville, Arkansas 72701.
The deadline for sponsorship commitments
are September 15th, 2011, for Block Street
Businesses to get first consideration and
February 15th, 2012, or until all spots have
been filled for community groups and local
businesses.
Sponsor To-Do List
o
Submit sponsorship commitment to
Hannah Withers of Little Bread Company
by deadlines outlined above.
o
Upon notification of sponsorship
confirmation, submit business logo
in vector format (PDF or EPS] and as
full-color jpg [250 pixels maximum
dimension] via email with your
business name in the subject line to
[email protected].
o
Drop off your contribution to volunteers’
goodie bags (60 qty.) (drop-off location
to be announced) by May 4th, 2012,
close of business.
Email Address:
Sponsorship Commitment:
o “Rock On” Block Stage Sponsor – Only 4 available
o “H2Whoa” Block Water Station Sponsor – Only 10 available
o “Cheers” Bottle Sponsor – Only 5 available
o “Chip Off the Ol’…” Block Sponsor – Only 21 available