PATRÓN TEQUILAS

PATRÓN TEQUILAS
H IS TORY
Patrón is a luxury brand of tequila, produced in Mexico and sold in hand-blown, individually numbered bottles. Entrepreneur John Paul DeJoria
founded Patrón in 1989. His goal was to make the best tequila in the world. DeJoria built a distillery in Jalisco, Mexico and appointed master
distiller Francisco Alcaraz to supervise Tequila production. Patrón is produced in small batches for high quality - over 60 pairs of hands touch
a bottle of Patrón before it is shipped.
Today Patrón tequila is served in more than 100 countries. Patrón continues to set new sales records every year, and was the first spirit brand
in its price point category to sell one million cases.
PRODUCTION
Small batches of Patrón are produced from 100% Weber blue agave. The mature agave plants are harvested and trimmed down to ‘piñas’.
The agave piñas are slowly steamed in clay ovens for 79 hours. The cooked agave piña is sweet and rich and is torn up once softened. The shredded
agave is placed in a shallow traditional stone pit, where it is macerated with large, natural stone milling wheels. The juice from the agave is
placed in wooden fermentation tanks for 72 hours. The mixture that results is called “must”. The must is distilled twice in traditional copper pot
sills. The first distillation produces a sweet, low alcohol brew. The second distillation is less sweet and produces much higher alcohol content.
After distillation, each batch is fine filtered and balanced.
TAS TING N OTES - THE PATRÓN FAMILY OF TEQUILAS
Patrón Silver Tequila is the perfect ultra-premium white spirit. Using only the finest 100% Weber blue agave, it is handmade in small batches to be smooth, soft and easily mixable.
USAGE:
COLOUR:
NOSE:
TASTE:
FINISH:
Mixes flawlessly into cocktails
Crystal clear
Fresh agave with fruit and citrus
Smooth and sweet. Fresh agave, hints of citrus
Light pepper
Patrón Reposado Tequila is aged in oak barrels for six months. It is aged and blended to incorporate the fresh clean
taste of Patrón Silver with a hint of the oak flavour found in Patrón Añejo.
USAGE:
Excellent as a sipping tequila or as a key ingredient in a favourite cocktail. It makes a great ultra-premium Margarita
COLOUR: Clear, bright, with light amber tint
NOSE:
Oak wood, light fresh agave and a hint of citrus
TASTE:
Smooth and sweet. Excellent balance of fresh agave and oak wood, with notes of fruit citrus and honey
FINISH:
Light floral and vanilla
Patrón Añejo Tequila is a delicate blend of aged tequilas. Each is aged in small white oak barrels for
SIGNAT URE SERVE
a minimum of 12 months. Similar to winemaking, each vintage of Patrón Añejo is carefully blended to produce
smooth, sweet tasting tequila.
Perfect Patrón Margarita
GLASS:
USAGE:
COLOUR:
NOSE:
TASTE:
FINISH:
Perfect for sipping – enjoy its distinct oak-wood flavour complemented by vanilla, raisins, and honey
with a caramel and smoky finish
Clear, amber
Medium oak wood, vanilla and raisins with faint hint of citrus
Smooth and sweet. Distinct oak wood complemented by vanilla, raisins and honey, with a hint of melon
Caramel and smoky notes
GARNISH:
METHOD:
INGREDIENTS:
UNIQUE SELLING POINTS
• Number 1 premium Tequila in world
• Number 1 ultra-premium spirit in world – first to sell 1 million cases
• Patrón ranked in top 10 Brand Keys Loyalty List (2011) from 530
brands – including Apple, Facebook and Amazon
• Handmade in small batches
• Twice distilled
• Each batch is fine filtered after distillation
• Handcrafted – bottles blown from recycled glass
• Artisanal style – each bottle is hand numbered
• Each bottle is washed in tequila prior to filling
Martini
Lime wheel
In a mixing glass full of ice, combine Patrón Silver, Patrón
Citrónge, orange juice, lime juice, and sweet and sour mix.
Shake well, strain, and serve in a martini glass.
45ml Patrón Silver
15ml Patrón Citrónge
15ml orange juice
juice of 1/2 lime
sweet & sour mix
Bloody Mariachi
GLASS:
GARNISH:
METHOD:
INGREDIENTS:
Highball
Lime wheel
Rim a highball glass with agave syrup and dip in sea salt.
Pour Patrón Reposado and sangrita over ice into the
highball glass, and stir
45ml Patrón Reposado
90ml sangrita (tomato juice, diced jalapeños, habanero hot
sauce, fresh lime and orange juices)
Agave syrup
Añejo Pacifico
GLASS:
GARNISH:
METHOD:
INGREDIENTS:
Highball
Lime wheel
Shake ingredients with ice until well blended
45ml Patrón Añejo
30ml passionfruit purée
30ml lime juice