We want to grow your business

Transcription

EN
We want to grow
your business
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Vacanceselect
You’re welcome!
Holidays with a wow factor. That's what Vacanceselect is offers,
hand-in-hand with our partners for over thirty years. We team
up with the very best campsites and holiday parks to ensure that
our European guests have a unique experience. With exclusive
accommodation, glamping innovations and hospitality, all in a
breathtaking atmosphere: your campsite or holiday park. This
unique partnership ensures that we can help your business grow.
Vacanceselect is about hospitality in the broadest sense of the
word: both with our websites, and with eight international sales
offices across the whole of Europe. This helps us, as your partner,
to ensure that you will see multitudes of guests through the door
from 14 different countries. Guests who are the perfect match to
your campsite or holiday park.
Content
High occupancy, with
guests from 14 different countries
Maarten van de Loo
General manager
Loek van de Loo
President/Founder
The special thing about Vacanceselect is that we are a family
company. This applies both literally, with six staff members
from the Van de Loo family, and also figuratively, with our
125 employees: one big family with a huge passion for holidays.
And that's what connects us to you as your partner. The personal
touch: that's what we're all about.
In this brochure, we're delighted to inform you of all the
collaboration options available. If you require any additional
information, please do not hesitate to contact us.
2Foreword
14 Ways of working
3Content
16Selectcamp
4 Vacanceselect - pleased to meet you!
20Camp2Relax
6 Target groups, strategy and figures
24Tendi
8 The history of a family company
26 Other business units
10 Marketing in Europe
27 Contact details
Providing guests with
the ultimate holiday
experience, hand-inhand with you
12 Trends, innovation and glamping
You’re welcome!
2
Vacanceselect | Partner in business
2-3 2
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Vacanceselect
Pleased to meet you!
Vacanceselect is an international tour operator
with branches in eight European countries. Our
Selectcamp and Camp2Relax brands generate
65,000 bookings across 14 different countries.
The Vacanceselect vision is one that is based
on cooperation. Cooperation with partners:
campsites and holiday parks that hold the
same values. Providing guests with the ultimate
holiday at the most beautiful spots in Europe, in
innovative accommodation, with hospitality at
the heart of what we do. We want to grow your
business!
We want to grow your
your business!
Insight
Trends in Europe
Bas van Heezik
Commercial
Manager, Europe
Vacanceselect Europe 2014
"Consumers are increa
singly
using their tablets an
d mobile
phones to explore wh
at's on
offer. That is a real tre
nd.
We're also noticing tha
t
consumers are makin
g their
bookings later and lat
er".
4
Websites
10,000,000 visitors
Database 600,000 addresses
Bookings 65,000
People
250,000
Turnover
€ 53,500,000
Online
95%
By telephone5%
4-5 4
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Strategy
Vacanceselect
Insight
Trends in
the Netherlands
Vacanceselect is an company operating
internationally We help holidaymakers across
the whole of Europe to select their destination.
Vacanceselect identifies trends in the tourism
sector and in consumer behaviour, while
monitoring developments in the world of
campsites and holiday parks. We share these
insights with our partners to reinforce our market
position together.
High occupancy
With sales offices in several countries,
Vacanceselect is in a position to provide its
partners with a maximum occupancy rate across
the entire season, since the holiday season is
staggered across all the countries concerned.
A further important advantage is that with just one
contract, you can cover all Vacanceselect rental
markets in Europe.
Irene Smit
r,
Vacanceselect Manage
the Netherlands
nt
"The Dutch always wa
w
ne
to see something
atively
rel
e
Th
.
nd
a striking tre
are
s
ion
reg
'
ed
'unexplor
more
attracting significantly
r".
yea
visitors than last
Where do our guests come from?
Vacanceselect sells your product in:
The Netherlands*
Belgium
Luxembourg
Germany*
Austria
Switzerland*
France
Denmark*
Great Britain*
Ireland
Poland*
The Czech Republic
(new in 2015)
Italy*
Spain*
* Vacanceselect
Vacanceselect Europe turnover
sales office located
in relevant country
Where do our guests go on holiday?
Vacanceselect offers holiday destinations in the following countries:
Vacanceselect: your partner in business
• Bookings from 14 countries
• Over 30 years of experience
• High traffic and a good conversion
of leads on the websites
• Intensive collaboration
with partners
• Innovative accommodation
6
41.5 million
45.7 million
50.2 million
52.3 million
53.5 million
2010
2011
2012
2013
2014
France
Italy
Croatia
The Netherlands
Spain
Portugal
Hungary
Germany
6-7 6
Belgium
Denmark
Austria
Luxembourg
Slovenia
Sweden
Switzerland
Our offices allow us to reach
holidaymakers across
14 European countries
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Vacanceselect:
the history of a family company
1984
1996
1999
2005
2010
2012
2012
2013
2014
2014
2015
Loek van de Loo
Twelve years after
Vacanceselect
The traditional
Vacanceselect
Alongside the
Vacanceselect
Vacanceselect
Celebration:
A completely
Introduction of the
begins hiring out
the company was
becomes one of
catalogue paves
introduces the first
Weekend campsite
centralises its tour-
introduces the
Vacanceselect
updated
Glamptent, the
accommodation
established, it
the first travel
the way for the
glamping tents:
(Lake Garda),
operating activities
Glamping Award.
celebrates its 30th
responsive website
Country Lodgetent
at campsites and
expands its range
organisations to
first 'inspiration
the Lodgetent and
the Orlando
in Switzerland
birthday.
is launched
and the updated
holiday parks at
to include holiday
launch a website
magazine' in the
the Lodgesuite.
campsite in Chianti
(Vacanceselect
vacanceselect.com
Lodgetent.
Lake Garda.
homes throughout
offering online
travel sector,
(Tuscany) becomes
International AG).
Europe thanks to
booking:
winning the
part of the family
the merger with
vacanceselect.nl
specialist prize for
company.
Interlux.
best catalogue.
A family company with a
passion for holidays
8
8-9 8
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Vacanceselect: This is how we sell your product
Insight
(online and offline) in Europe
Trends in Germany
Vacanceselect implements a whole host of online and offline communication
Klaus Schneider
r,
Germany and Austria
methods to reach its customers. Customer participation and hospitality are
central points here, with a special emphasis on e-commerce.
"17.8 million German
s
take their holidays on
the
Mediterranean coast
. The
number of Germans
taking
glamping holidays is
on the
rise".
Geniet! magazine
German brochure
2015 circulation:
2015 circulation:
85,000 copies
20,000 copies
Distribution:
Danish brochure
mid-December,
2015 circulation:
mid-April, and on
25,000 copies
European
Affiliate
websites
Marketing
Vacanceselect.com
Selectcamp.com
Charmequality.nl
request.
Visitors in 2014:
Social Media
Billboards
Selectcamp
Events
Search engine
Email newsletters
E-magazines
Frequency
Digi-Geniet
2 to 4 per month
6 per year
marketing
brochures.
(SEA, SEO)
on more than
Twitter
Sponsorship
Europe
Vakantiebeurs Utrecht (B2C)
10 different
Linkedin
RTL4 Weather
The Netherlands
CMT Stuttgart (B2C)
websites
Facebook
January/February.
Denmark
Italy Event, Haarzuilens (B2C)
Findability on
Germany
Libelle Summer Week (B2C)
Google and other
Email newsletter
New for 2015:
Great Britain
Regional exhibitions in Europe (B2C)
search engines.
scope: 110,000
advertisements
France
Atlantica, La Rochelle (B2B)
on Radio 538 and
Italy
Sett, Montpellier (B2B)
100%NL.
Poland
Sun, Rimini (B2B)
Spain
SIPAC, Padova (B2B)
Youtube
> 10,000,000
families
Switzerland
10
10-11
10
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Five trends
Innovation 2015
in camping tourism
our newest glamping accommodation
Country Lodgetent
Simply being 'good' is no longer good enough - consumers are expecting more and more, and that also applies
to the world of camping. The demand for luxury accommodation and service is increasing rapidly, providing new
opportunities for campsites and holiday parks. Vacanceselect has identified five trends within the leisure sector.
Trend 1:
Trend 2:
Trend 3:
Trend 4:
Trend 5:
Hospitality ‘to
the max’
Experience &
Emotion
New target
groups
The 'wow
factor'
Back to
nature
Give the customer
more than they expect.
That way, they are
certain to have an
experience they will
never forget, meaning
they'll return to your
campsite time and
time again! Take good
care of your guests'
children. They're
the ones who will
determine the next
holiday, and they are
the camping guests of
the future!
Customers want to
return home with
a story to tell on
Facebook or at birthday
parties: "Take a look at
how special our holiday
was!" Your guests act
as the ambassadors for
your campsite.
Fall asleep in the
middle of nature,
surrounded by home
comforts. Glamping is
a trend that is gaining
a foothold across
Europe, which attracts
both existing clients
and an entirely new
target group: people
who would never have
considered camping
holidays before.
Vacanceselect carries out research and
shares insights with its partners
12
Tents with all the
bells and whistles,
stylish mobile homes,
two-storey tents: the
demand for innovative
accommodation is
high. Vacanceselect
offers a range
of glamping
accommodation, such
as the Lodgetent, the
Lodgesuite, Cube suite,
the 'Comfort' Safari
tent, Airlodge, and the
Clever Hybrid lodge.
More information
is available at www.
vacanceselect.com/
accommodaties.
Countryside camping
in style and luxury. The
Country Lodgetent is
a new product in the
Selectcamp range.
Complete with kitchen
island.
Being outside, right in
the midst of nature,
and luxuriating in
space around you.
Having a wonderful
time together with your
family. This calls for
locations with privacy
and plenty of room, in
playful spaces where
nature reigns supreme.
Glamptent
New at Selectcamp: the Glamptent.
This is the modern version of the
popular Bungalow Tent. Larger, taller,
with added luxury and a covered patio
area.
12-13
12
Lodgetent 2.0
In 2015, Selectcamp will introduce the
updated Lodgetent. With a patio measuring
the full width of the tent.
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Vacanceselect
Campsites and Holiday Parks
With branches in eight European countries,
Vacanceselect is bringing in 65,000 bookings
in campsites and holiday parks each year. The
most important target groups are families with
children (high season) and two-person households
(generally in the spring or autumn). The presence
of 14 European sales countries means that we
encounter a wide range of nationalities, staggered
across the holiday season. For example, German
guests have different holidaying habits than
French or Dutch guests.
Alongside this trend, Vacanceselect is developing
its own-brand luxury accommodation in line
with the most recent glamping trends. It is this
range that helps campsites to stand out. We
have a range of ways of working with us, along
with revenue models, available to our partners.
Vacanceselect operates modern IT systems, which
adapt to your way of working.
To allow guests to make reservations in real time
and assist partners, our back office works with
up-to-date systems such as Allotment, XML, Free
Sale, Channel management and Inlog for your own
configuration (to be introduced in the second half
of 2015).
The keywords for working with Vacanceselect are
partnership, hospitality and innovation.
14
14-15
14
INFORMATION
& CONTACT?
Go to page 27
Holiday parks
Holiday parks also form an increasing part of
Vacanceselect's product range. High levels of
comfort, convenience and privacy as well as
high-quality facilities mean that visits to holiday
parks are becoming more and more popular.
Vacanceselect works with both smaller holiday
parks and larger, luxury holiday parks that have
extensive facilities at their disposal. Quality,
atmosphere and location are the keywords that
our guests associate with the Vacanceselect brand.
Booking via Vacanceselect guarantees customers
that they will find the holiday park that fulfils all of
their holiday wishes.
Campsites
Vacanceselect works with a large number of
campsites in popular holiday destinations. Each
campsite offers rental accommodation as well as
fully equipped tents, comfortable mobile homes
and luxury glamping accommodation. Together
with its brands Selectcamp, Camp2Relax and
Tendi, Vacanceselect is a glamping specialist:
luxury camping in rented accommodation. Our
range is made up of both large, luxury campsites
and smaller, family campsites.
Vacanceselect's strategic
cornerstones are partnership,
hospitality and innovation
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INFORMATION
& CONTACT?
Go to page 27
Selectcamp
A fixed return
and international
occupancy
Selectcamp is a brand exclusive to Vacanceselect
which manages 4 and 5-star campsites in Europe.
Selectcamp pays the campsites a fixed rental price
per camping pitch each season, and constructs
luxury holiday accommodation developed under
its own management. The accommodation is
rented out via the Vacanceselect and Selectcamp
websites all across Europe. This method of
working guarantees the campsite a fixed return
along with a high occupancy on your campsite.
Insight
• Holidaymakers across the whole of Europe
• Fixed return and maximum occupancy
• Luxury accommodation, own design
Trends
Great Britain
David Beresford
r
d
lan
Great Britain & Ire
akers
"86% of British holidaym
ty
ali
put safe, qu
top of
accommodation at the
the list".
The range of accommodation on offer consists of
over 2,200 comfortable mobile homes, Lodgetents
and fully equipped bungalow tents. Selectcamp
works with its own personnel on site, who deal
directly with guests.
Exclusive brand for
4 and 5 star campsites
16
16-17
16
Selectcamp Airlodge
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A selection
from the
Selectcamp
range
Insight
Trends in Italy
Paolo Buffoli
Operations Manager,
Vacanceselect Europ
e
"Italians generally go
on
holiday once per year
- 80%
choose to holiday in
their own
country, with Croatia,
France
and Spain being the ne
xt
choices in line".
Selectcamp Lodgesuite
Selectcamp Clever Hybrid Lodge
Selectcamp
Exclusive mobile
home
For a maximum
occupancy on
your campsite
18
18-19
18
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Camp2Relax
Unique franchise
formula for campsites
Camp2Relax is a franchise formula for campsites,
offering a whole host of ways of working with
us. To date, over 110 partners have introduced
their Camp2Relax concept to their campsites.
These bookings are made via the international
Vacanceselect network, ensuring maximum
occupancy, with guests from all around Europe.
In addition, you have the option of renting out
the accommodation yourself, offering you as an
entrepreneur in the leisure industry maximum
flexibility.
• International presentation via Vacanceselect
• Prompt receipt of payments
• The opportunity to self-rent
The Camp2Relax portfolio includes fully furnished
Bungalow Tents, Lodgetents, and comfortable
mobile homes as well as our the range of luxury
glamping accommodation. Campsites are also
able to help their own accommodation stand out
with the help of Camp2Relax, so that they can be
marketed via Vacanceselect to an international
audience.
Over 110 partners have introduced
the Camp2Relax concept
INFORMATION
& CONTACT?
Go to page 27
Insight
Trends in France an
d
Switzerland
Kerstin Hüwel
r,
Switzerland and Franc
e
"88% of Swiss holidaym
akers
opt for a sun and beach
holiday. French holida
ymakers,
meanwhile, also have
a clear
preference for the coa
st; 65% of
French holidaymakers
take their
coastal holidays in the
ir own
country".
Camp2Relax Cottage Next XL
20
20-21
20
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A selection
from the
Camp2Relax
range
Insight
Trends in Poland
and the Czech Repu
blic
Damian Sąsiadek
r,
Poland and the
Czech Republic
"90% of Polish holidaym
akers
take their family with
them
when they go on holid
ay, and
they primarily travel
by car Italy and Croatia are
the top
destinations.
Camp2Relax Taos
Camp2Relax Lodgetent
Camp2Relax
Cottage Next
Plus the opportunity
to organise your own
rentals
22
22-23
22
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INFORMATION
& CONTACT?
Go to page 27
Tendi
Luxury Safari Tents,
with private
sanitary facilities!
Tendi was one of the very first glamping holiday
service providers. The Tendi Safari Tents offer
the authentic camping experience, without
compromising on comfort and providing your
campsite or holiday park with a luxurious,
unique look.
• Fully equipped Safari Tents
• 'Comfort' Safari Tent, with its own sanitary facilities and running water
• Provides a luxurious, unique look for campsites
and holiday parks
The Tendi Safari Tents can be found in over
25 fantastic locations in the Netherlands, Belgium,
Spain, Germany, France, Sweden, Italy and
Portugal.
The Tendi Tents provide your
campsite or holiday park with
a luxurious, unique look
24
24-25
24
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Other business units
Interested?
Campingnavigator
International Leisure Services
Campingnavigator publishes camping information online
for campers with their own equipment. With more than
1.5 million visitors, Campingnavigator.com is the only
website you will need to promote your campsite.
• CampingApp, camping guides and Best Deal Campingcard
• Ontdek Magazine (in both printed and digital format)
• Campsite promotion at exhibitions
From individual coffee machines to complete inventories for
rented accommodation, and even fully furnished bungalow
tents: based in northern Italy, International Leisure Services
(ILS) has been supplying campsites and holiday parks across
Europe for over 15 years.
• A complete range
• Tailored towards European holidaymakers
• Fast service
Advertise to over 1.5 million campers
More information
www.campingnavigator.com
[email protected]
Would you like to find out more about Vacanceselect,
Selectcamp, Camp2Relax or our Tendi products?
Contact our account managers for further information.
We're delighted to help!
Complete inventories for rental accommodation
Italy
Marcel Smith
[email protected]
+31 6 11641855
More information
www.international-leisure-services.com
[email protected]
Team4Animation
Rebel Travel
Team4Animation provides trained entertainers and leisure
programmes at campsites and holiday parks in Europe,
guaranteeing your guests an unforgettable holiday while taking
labour-intensive tasks off you.
• Entertainment packages and individual modules
• Tailored entertainment programmes
• Extensive international experience
Rebel Travel develops special interest and individual trips
for holidaymakers travelling with their own vehicles. Their
guests stay in a range of accommodation, from smaller
family hotels to luxury country house hotels, across the
whole of Europe.
• Special interest trips
• Tailored service
• Both small and luxury hotels
More information
www.teams4animation
[email protected]
More information:
www.rebeltravel.nl
[email protected]
Professional entertainment for your campsite
and holiday park
26
Vacanceselect
Italy
Enzo Gentile
[email protected]
+31 6 15909492
Selectcamp
Paolo Buffoli
[email protected]
+39 348 0182882
Hotel tours in Europe
Croatia, Spain, Portugal,
Austria, Germany, Hungary
Jan van der Poel
[email protected]
+31 6 11002452
the Netherlands, Denmark, Germany,
Austria, Switzerland, Slovenia
Jorie Eijkmans
[email protected]
+31 6 11000965
26-27
26
France
Ruurd Schweers
[email protected]
+31 6 46076779
France, Belgium
Maarten Brugge
[email protected]
+31 6 11002787
Tendi
Don Pater
[email protected]
+31 6 31778377
Partner management
Henk Klamer
[email protected]
+31 6 11001142
General
[email protected]
+31 72 5183177
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12:47
Selectcamp
Comeniusstraat 16
1817 MS Alkmaar, the Netherlands
+31(0)72 518 31 83
vacanceselect.com
facebook.com/vacanceselect.nl
@vacanceselect
Vacanceselect International AG
Rue du Tir-au-Canon 4
1227 Carouge/Geneva, Switzerland
© 2015
28 28
Corporatebrochure_NL_2015
BW.indd
Camp2Relax
,, Camp2Relax
and
Tendi
en Tendi
can
beufound
the following
campsites:
vindt
op de at
volgende
campings:
Les 3 Lacs du Soleil 4 Mori Adria Adriano Les Alizés Ardèche Adriatico
Alba L’Atlantique Baia Blu La Tortuga Baia del Silenzio Baia Verde Barricata
Beach Club/Nouvelle Floride Beach Garden Beauregard Bella Austria Bella Italia
Bella Sardinia
Am Blanksee
Vranjica Belvedere
Bijela Uvala
Blu International
Bois du Bardelet
Il Boschetto di Piemma
Bon Port
Buttery
Ca’ Pasquali
Caballo de Mar Le Capanne Ca’Savio Castell Montgri Cavallino Centro Vacanze
Isuledda Cesenatico La Chapelle Le Château Château La Grange Fort Les Chelles
Cisano/San Vito
Les Cigales
Club Lac de Bouzey
Il Collaccio
La Colombière
de Mars
dei Fiori + Del Sole
Domaine de Beaulieu
Domaine de Champé
Domaine de la Dragonnière
Domaine de la Yole
Domaine de Louvarel
Domaine
des Messires
Domaine des Plantas
Domaine d’Oléron
Domaine du Colombier
Donaupark Tulln Le Dune Duinrell L’Eau Vive Eden El Bahira El Deln Verde
Fabulous
Family Park Altomincio
Eurocamping
Europe Garden
Europing
Fontanelle Fornella Free Beach Free Time Le Fréjus Green Garden Chateau Le
Haget Les Hautes Coutures Les Hautes Prairies L’Hirondelle I Pini International
Etruria Internazionale di Bracciano Isamar Isolino Italia Lido Les Jardins Catalans
Joan Bungalow Park
Lac de Miel
Lac de Panthier
Lac de Thoux
Kanopée
Lago di Levico + Lago Maggiore
Laguna Blu
Laguna
Lido
Lido di
Lanterna
Monvalle Lou Passavous Lou P’tit Poun La Loubine L’Ultima Spiaggia La Maison
Bornat Ma Prairie Mare Pineta Marina di Venezia Marina Marinello Mas de
Pierredon
Mas de Reilhe
La Masia
Mediterraneo
Molino a Fuoco
Monti del
Sole Moulin des Sandaux Les Mouettes Nautic Almata Am Niemetal Norcenni
Oliva
Girasole Club
Nordso
Oasi
Okay
Orbetello + Orlando in Chianti
Paklenica Le Paradis de Bazas + Paradiso Parc du Guibel Park Albatros Park
Umag + Le Pianacce
Spinnaker
Le Pin Parasol
La Plage Blanche
Les Plages
de Loire Il Poggetto Les Portes d’Alsace Polari Poljana Polvese Port’Land
Pra’delle Torri Quinta da Tapada Rais Gerbi les Ranchisses Rio Vantone Tenuta
delle Ripalte
Riu
River
La Rocca
Roma Flash Sporting
Agricamping Romita
Saint Laurent
San Francesco
Sant Angelo
Rubicone
Rupit
Saint Amand
Seefeld Park Sarnen
Podere Sei Poorte
Il Sergente
Le Serignan Plage
Settebello
Solaris
Starnbosch
Storängens
Spina
Torre del Porticciolo
La Torre del
Sol
Toscana
Le Tournesol
Tenuta Tredici Ulivi
Tucan
Union Lido
Val de
la Marquise
Valdaliso
Valkanela + Le Vaubarlet
Vela Blu
Vestar
Le Vieux
Moulin
Vigna Sul Mar
Vilanova Park
Le Village des Meuniers + + Weekend
Yelloh! Village Etoile des Neiges
Yelloh! Village Parc du Val de Loire
Wilhelm Tell
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We want to grow your business

Transcription

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