Why Club Licensing?

ANDREW SOORIAN
Club Licensing Manager
Agenda
1.  Why Club Licensing?
2.  Implementation of Club Licensing in Malaysia
•  Club Licensing for AFC Competition
•  Club Licensing for National Competition
3.  Core Process
4.  Emphasis & Shift to E-Governance - CLAS
5.  Main Challenges – Case Study
6.  Visit to Clubs – 1to1 with Super League & Premier League Clubs
7.  AFC Updates
Why Club Licensing?
To improve the overall fabric of the game in Malaysia
Why Club Licensing?
The criterias’ in the FAM Club Licensing System aims to:
•  Safeguard the credibility and integrity of club
competitions;
•  Improve the level of professionalism within the football
family;
•  Promote transparency in the finances, ownership and
control of clubs.
Why Club Licensing?
For the Clubs
1.  P r o f e s s i o n a l i s e f o o t b a l l c l u b m a n a g e m e n t a n d
administration of competitions;
2.  Promote financial viability and stability;
3.  Promote transparency in the finances, ownership and control
of clubs;
4.  Safeguard the credibility and integrity of club competitions;
5.  Promote sporting values in accordance with the principles of
fair play.
Why Club Licensing?
For the Players
1.  Enhance youth development, including nonfootball education;
2.  Enhance transparency in the contractual/legal
relations with clubs;
3.  Competitive football;
4.  Guarantee medical care.
Why Club Licensing?
For the League
1.  Increase Commercial viability and attracts
investors;
2.  Competitive league for every stakeholder;
3.  Integrity of the competition is upheld;
4.  Promotes financial credibility.
Why Club Licensing?
For the Fans
1.  Promote secure match environments and enhance
match-day experience;
2.  Ensure attractive football competitions and brands.
Why Club Licensing?
For FAM
1.  Youth development programme produces
talents for the senior national team.
2.  Competitive football for all stakeholders.
Implementation of Club Licensing
– AFC Competitions
Principle:
1.  Licensing Regulations (“FAM CLR”) was approved by the FAM
Executive Committee on 28 June 2014.
Art 1.2 FAM CLR – The Regulations comes into force on its
approval by the FAM Executive Committee and applies for the
AFC Club Competitions (AFC Champions League)
Implementation of Club Licensing
– National Competition
2015
All Super &
Premier
League Clubs
to submit
documents (as
per existing
FAM CLR).
•  CLD to
review and
provide
feedback.
•  Inspection.
•  Monitoring.
2016
All Super & Premier
League Clubs to
submit documents for
assessment.
•  CLD to review and
provide feedback.
•  Follow up.
•  Inspection.
•  Monitoring.
•  FAM CLR to be
amended to reflect
the changes brought
under AFC Club
Licensing 2015 and
introduce CL for
National Level.
2017
All Super
League Clubs
to submit
documents in
accordance
with the FAM
CLR.
•  License
issued by
FIB for the
2018
season.
2018
All Super
League
Clubs to
be
licensed
for the
2018
season.
2019
All Premier
League
Clubs
licensed for
the 2019
season
(TBC).
Core Process
•  To have regional meetings with clubs where the CLM presents the draft deadlines to
the applicants and based on the club feedback submission dates are finalized.
•  FAM CL workshop with the applicant clubs before the document submission deadline.
This will helped to improve the efficiency & efficacy of the licensing system
•  Timelines are prepared for the 5 criteria’s, as to avoid congestions
•  As a general practice no late submissions are entertained unless prior intimation is
provided by the club.
Emphasis & Shift to E-Governance
•  In order to make the entire system more transparent, faster and easier for
all stakeholders we will introduce an online licensing system
•  All stakeholders have their logins and submissions are made through the
system. This includes the FAM Club Licensing assessors who file their
reports in the system based on the documents uploaded by the clubs and
field inspection.
•  Key Features include: System generated notification to clubs including and
not limited to reminder of submission deadlines, expiry of contracts etc
automated submission reports and other reports for the Club licensing
Manager.
•  CLAS online system is clas.afc-link.com
CLAS
Club Licensing Administration System
CLAS
Club Licensing Administration System
Case Study – Visits to Clubs 2015
Criteria Challenges Moving forward Spor5ng Criteria Lack of Youth Programme, Double Player Contracts Establishing an efficient Youth Programme. Eliminate double contracts. Infrastructure Criteria Inadequate stadium facili@es Provide safer and beBer facility stadium for spectators Personnel & Administra5ve Criteria Lacking of sufficient personnel Have proper and qualified personnel. Appointment of a Club Licensing Officer Legal Criteria Improving manual and procedure Enhancement Financial Criteria Overdue payments Eliminate overdue payments and improve the fiscal health Note:
•Financial criteria, always had problem to get the information on time.
•Submission of document by the deadline.
•A lot of changes happen in club between the submission time.
Ripple effect
by enhancing
infrastructure
Have ripple
effect by
strength of
financial
discipline
Visit to Clubs 2016
1to1 with Super League & Premier League
Region Clubs Visit Period Northern Region Perlis FA, Kedah FA, Penang FA 1 March – 15 March Middle Region Kuala Lumpur FA, Felda United FC, Selangor PKNS 16 March – 15 April FC, KL Sime Darby FC, KL DRB-­‐Hicom FC, ATM FA East Coast Terengganu FA, T-­‐Team FC, Kuantan FA, Uitm FC 16 April – 30 April East Malaysia Sabah FA, Sarawak FA 1 May – 15 May Southern Negeri Sembilan FA, Melaka FA, JDT II 16 May – 31 May Clubs that has been assessed in 2015 Perak FA, Selangor FA, PDRM FA, JDT FC, Pahang FC, Kelantan FA Information
Club Rankings
2015
2014
2013
2012
Total
Calculated
Updates
MA Rankings
November 2014
1 Preliminary Slot - ACL
1 Playoff Slot - ACC
November 2015
? Slots – AFC Champions League
THANK YOU FOR YOUR KIND ATTENTION