Kitchen and Bath Remodeling Trends Report - RICKI

Sa
pl
m
Kitchen & Bath
Remodeling
Trends Study
e
Conducted by the
Research Institute for Cooking & Kitchen Intelligence
and
o
ep
R
Kitchen and Bath designs
by Kelly Davert
Plymouth, MN
Kitchen & Bath Design News
rt
September 2012
RICKI: Helping kitchen-related businesses make smarter
decisions and better products by delivering actionable insights
and identifying trends through dedicated kitchen research.
Table of Contents
Page
Introduction
Background & Objectives
Methodology
Respondent Profile
2
3
4
Sa
7
10
11
13
14
15
16
17
Bath Remodeling Trends
Bath Budgets in Next 12 Months: Overall & Product Specific
Remodels Involving Change in Footprint: Current & Future
Key Growth Segments
Styling Preferences in Coming Year
Descriptions of Desired Baths in Coming Year
Features/Amenities in Greatest Demand
20
23
25
26
27
28
e
pl
m
Kitchen Remodeling Trends
Kitchen Budgets in Next 12 Months: Overall & Product Specific
Expected Growth in Partial Remodels
Remodels Involving Change in Footprint: Current & Future
Consideration of Environmentally-Friendly Products
Key Growth Segments
Styling Preferences in Coming Year
Descriptions of Desired Kitchens in Coming Year
Features/Amenities in Greatest Demand
rt
o
ep
R
Design Changes in Kitchen & Bath Projects
Portion of Clients Who Are Conservative vs. Adventurous
Design Changes Undertaken in Past Year
31
32
Executive Summary
36
About RICKI
39
1
Sa
e
pl
m
o
ep
R
rt
Kitchen
Remodeling
Trends
Kitchen design by Rachelle Ryan
East Hampstead, NH
Two in Five Think Budgets for Kitchen
Remodels Will Increase in Coming Year
Over the next 12 months, do you think the overall budgets for kitchen remodels
will increase, decrease or remain the same compared to the past year?
Sa
37%
pl
m
Increase
e
14%
o
ep
R
Decrease
!
49%
Remain the same
rt
While half of the designers
and dealers in the study feel
that budgets for kitchen
remodels will hold steady
over the next 12 months, a
sizeable minority feel that
kitchen remodeling budgets
will increase.
Ø  Designers and dealers
who own or work for a
showroom are even
more optimistic than
other designers
80%
100% that
kitchen budgets will
increase in the coming
year.
0%
20%
40%
60%
7
Sa
e
pl
m
o
ep
R
Bath
Remodeling
Trends
rt
Bath design by
Christy Mooney
Florissant, MO
On Average, Most Bath Remodels Don’t
Involve Changes to the Original Footprint
Thinking about bath remodels you have done over the past 12 months, roughly
what percent involved changing the size, shape or layout of the bathroom and
what percent involved remodeling within the existing size, shape or layout?
Sa
MEAN PERCENTAGE OF BATH REMODELS DONE EACH WAY
e
pl
m
rt
o
ep
R
Changed
size, shape or
layout
43%
Worked
within
existing size,
shape or
layout
57%
23
Sa
e
pl
m
Kitchen design by Rebecca Moore
Greeneville, SC
rt
o
ep
R
Design
Changes in
Kitchen &
Bath
Projects
Bath design by Michael Martino
Melbourne, FL
Changes to Countertops or Backsplashes
Mentioned Most as Done Differently
Tell us one thing you did differently this year in a kitchen or bath design. It
could be different material than you used before, a new product line, a
solution to a design challenge, or anything else. (OPEN ENDED)
Sa
24%
Different countertops, backsplash materials/treatments/styles
m
16%
Different cabinetry materials/treatments/styles
pl
10%
More personalized, customized design elements
9%
e
Aging-in-Place/Universal design
!
8%
R
Different showers, tubs, spas
6%
o
ep
Different appliances, multiple appliances
5%
Structural modifications to make space work better
5%
More furniture-styled islands, vanities
!
0%
One in six say they did
something new for kitchen
cabinetry in their projects, such
as using a different material than
they20%had used in the30%
past,
painting cabinets or choosing a
different cabinet style (such as
frameless).
rt
5%
Changes to business practices
One in four kitchen/bath
designers and dealers who
provided a comment about
something they had done
differently this past year talked
about exploring new options for
countertops or backsplashes.
10%
NOTE: Responses listed are those mentioned by 5% or more of the respondents.
32
About RICKI
America’s leading authority for kitchen research and intelligence.
!
The research conducted by RICKI goes beyond traditional research methodologies to
help companies gain a better understanding of the mindset of today’s consumers by
delving deeper into motivations and emotional drivers to pinpoint trends that will
impact companies into the future.
!
RICKI was founded by a group of professional market researchers. The Executive
Director of RICKI spent 18 years in the home improvement industry and was a former
president and board member of one of the leading associations for the overall home
improvement sector, the Home Improvement Research Institute (HIRI).
Sa
!
e
pl
m
o
ep
R
To find out more about this study or RICKI, visit:
rt
www.kitchentrends.org
Unauthorized use or reproduction of all or any part is prohibited.
Copyright 2012. Research Institute for Cooking & Kitchen Intelligence
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording,
or by any information storage and/or retrieval system, without permission in writing.
39