MAUBOUSSIN féminin 2011

2011
LAUNCH EVENT
STRATEGY
2011 - In accord with the starting new decade, Mauboussin launches a new
feminine fragrance, driving force of the brand’s comeback on the
fragrance market.
- a Powerful, Meaningful Concept: Love, and its universal symbol,
the ring… tailored by MAUBOUSSIN, for her.
- a Universal, very Modern feminine Fragrance with Presence
and Personality,
- a Unique, High Quality Packaging,
- an Impactful Communication Visual.
Only commitment gives meaning to love …
and the ring is its most beautiful symbol.
Pour Elle is the promise of a totally New
experience, that of Absolute Love.
Slip on the ring, let the fragrance enchant you…
and become one for eternity.
With its bewitching essences, Pour Elle is a
true love potion.
Totally fascinating, ultra feminine, it was
designed to excite all your senses
(yours, his)… and kindle desire.
THE BOTTLE
Its shapes of an unseen
beauty, where the STAR has
turned into a flower,
celebrate the blooming of
Love.
Purely brilliant, it stretches
out to better glorify the skincolored fragrance inside.
On its gracefully poised neck
sparkles a RING, the emblem
of love.
Designed by Thierry FAUCON.
AVAILABLE IN 3 SIZES
30 ml
100 ml
50 ml
QUALITY
Metal parts made of « zamak »
A high-weight glass
THE BOX
A “very MAUBOUSSIN” box
Our wish is to capitalize on the
MAUBOUSSIN corporate codes:
• Black and White,
• Raining Stars,
• The MAUBOUSSIN brand,
highly enhanced.
• Presented as a star on the
facing: the ring… just for her.
Designed by Thierry FAUCON
THE FRAGRANCE
•
A fragrance in line with current trends, with a wide audience
reach (non-segmenting), likely to be popular in all markets.
 Floral-Fruity family
•
A fragrance with character, personality and charisma, daring to
show itself (without ever becoming vulgar)
 Power, diffusion, trail
•
A captivating, enchanting fragrance
 A true Fragrance Elixir, memorizable and long-lasting
Created by
a Master Perfumer: Olivier Cresp, who
composed the latest biggest successes on the market, such
as Angel (T. Mugler), Light Blue (Dolce & Gabbana), Black
XS (Paco Rabanne), Noa (Cacharel)…
… hand in hand with Nathalie Lorson, who plays with
flower notes like nobody else, and also created Amethyste
and Encre Noire (Lalique), Paul Smith Man, Remember Me
(Dior)...
Pour Elle
Floral-Fruity
It opens with rhubarb-flavored,
tangy-fresh notes
 A fruity, fresh, heart-catching opening to
win immediate adherence
A rose - red-fruit heart on a
jasmine and gardenia bed
 A timeless and universal floral identity
Opulently produced, it is an « ultra feminine »,
high-personality yet very chic fragrance
Woody sandalwood-amber base
notes
 Nice and unctuous for comfort and sensuality
 A hint of caramel to provoke addiction
 A memorizable, high-quality fragrance: power, trail and lasting will motivate repurchase.
FEMININE MARKET – FULL YEAR 2009
Sources: NPD & IRI 2009
Citrus
Floral
Woody
Oriental
Chypre
COMMUNICATION VISUAL
Elsa Zilberstein
... an international star for our new Fragrance,
already MAUBOUSSIN’s « muse »
+ Press release/Press kit
PROMOTIONAL TOOLS
Design underway
Flat
Sample
(0,6 ml)
Tester
(100 ml)
Shelf
Display
Window
Kit
‘
• Suggested Retail Prices:
MAUBOUSSIN Pour Elle Eau de Parfum Natural Spray 30 ml: 44.00 €
MAUBOUSSIN Pour Elle Eau de Parfum Natural Spray 50 ml: 61.00 €
MAUBOUSSIN Pour Elle Eau de Parfum Natural Spray 100 ml: 83.00 €
• Launch:
1st quarter 2011
MAUBOUSSIN Pour Elle
Perfumed Body Cream
Formula: this peach-skin-coloured cream,
perfumed with the MAUBOUSSIN Pour Elle
fragrance, contains Diamond Powder and
leaves on the skin an infinite sensation of
smoothness.
Capacity: 100 ml
Suggested Retail Price: 29.00 €
Tester available
Launch: 1st quarter 2011
MAUBOUSSIN for Women
& M Moi
Precious Shower Gels
Formula: these shimmering perfumed
Shower Gels contain Diamond Powder!
Capacity: 200 ml
Suggested Retail Price: 29.00 €
Launch: 2nd quarter 2011
M Generation
Hair & Body Shower Gel
Formula: wash your hair and body delicately
with this Shower Gel, and enjoy its captivating
fragrance.
Capacity: 100 ml
Suggested Retail Price: 22.00 €
Launch: already available
2011 Christmas Sets
• MAUBOUSSIN Pour Elle 100 ml EDP
+ gift: 100ml Perfumed Body Cream
Suggested Retail Price: 83 €
• M Generation 100 ml EDP
+ gift: 100 ml Hair & Body
Perfumed Shower Gel.
Suggested Retail Price: 69 €
• Mauboussin for Women 100 ml EDP
+ gift: 200 ml Precious Shower Gel
Suggested Retail Price: 83 €
• M Moi 100 ml EDP
+ gift: 200 ml Precious Shower Gel
Suggested Retail Price: 74 €
2011Gifts
Mauboussin Handbag
Exclusive design
Colour: Taupe
Size: 37 cm x 45 cm – handles: 24 cm
Mauboussin Passport Holder
Exclusive design
2011Incentives
Mauboussin
Watch
Retail value 395€
Mauboussin
Sunglasses
Retail value > 200€
Mauboussin History
1827
First Creations.
1898
Birth of the Mauboussin brand founded by Georges
Mauboussin.
1925
The big “Universal Exhibition” of Paris declares Mauboussin
a “great Parisian Jeweler”.
1950-1970
Mauboussin stones are worn by the most famous stars:
Marlene Dietrich, Greta Garbo, the Queen of Egypt…
1955
Opening of the Place Vendôme store. Mauboussin is known
and recognized as the « jeweler of color ».
1980
Arrival of Patrick Mauboussin, 6th generation of master
jewelers: creation of the Nadia collection (pearls and
diamonds) and Olympe collection.
Today
Owner: Mr. Dominique Frémont; CEO: Mr. Alain Nemarq
The Mauboussin revolution goes on…
• Subway Advertising (Paris)
• E-commerce pioneer in jewellery
• The “International Day of Peace”
(Sept. 2010)
Mauboussin Fragrances
Mauboussin - existing fragrances
Mauboussin - existing fragrances
2000: Mauboussin Eau de Parfum for Women
2001: Mauboussin Eau de Toilette
2003: Mauboussin Eau de Parfum for Men
2006: M Moi Eau de Parfum
2009: M Generation Eau de Parfum for Men
Mauboussin for Women
Mauboussin adorns women with gems, and has invented a
fragrance that extends their magic.
When a fragrance becomes a jewel…
The Bottle: A beautiful “gemstone”, a tailor-made object
sharpened like a diamond, the absolute symbol of luxury.
Eau de Toilette
Eau de Parfum
Mauboussin pour Femme
The Fragrance
A Fruity-Oriental perfume,
Luxurious and Authentic.
A fragrance as a sensual and
tantalizing skin layer.
Other creations:
Perfumer:
Christine
NAGEL
Délices (Cartier),
John Galliano,
Miss Dior Chérie,
Si Lolita (L. Lempicka)
M Moi
M Moi Eau de Parfum: the purity of transparent glass, the beauty of a
gem, the softness of flowers.
More than a perfume, it is a love elixir.
The bottle: pure and precious as a jewel, inspired from the smart and
elegant Parisian woman.
M Moi
The Fragrance
A sensual fragrance that holds
your attention…
M Moi is a floral Eau De Parfum,
delicate, sensual and full of
character.
Other creations:
Perfumer:
Jacques
CAVALIER
L’Eau (I.Miyake),
JP Gaultier classique,
Elle (YSL), Nina (N. Ricci),
Midnight Poison (Dior)
Mauboussin pour Homme
Mauboussin for Men is dedicated to the man of the XXIth century:
elegant, modern, in love with beautiful things.
The bottle: the original bottle design was inspired by the « Burj el
Arab » hotel in Dubai, one of the most luxurious, daring, crazy and
modern buildings in the world.
Mauboussin for Men
The Fragrance
The fragrance: invigorating, dense
and sophisticated, Mauboussin
pour Homme is an Aromatic
Woody fragrance.
It is an olfactory signature,
reflective of an asserted
personality.
Other creations:
Perfumer:
Alberto
MORILLAS
Aqua Di Gio(G. Armani),
CK One (C. Klein),
Pleasures (E. Lauder),
Flower by Kenzo.
Génération M
The signature of an ancestral innovative spirit.
A fragrance that highlights the timeless elegance of a confident man.
The product bears the marks of time, to better symbolize the ancestral
know-how passing from generation to generation. All made of
contrasts and material effects, it imposes its great modernity.
M Generation
The Fragrance
A Woody-Spicy fragrance full of
light & dark contrasts.
« Distinctive », sensual and
masculine, it contains a high level
of natural ingredients.
Perfumers:
Henri
BERGIA
and
Claire
CHAMBERT
Other creations:
Aura for Men (Jacomo),
Laguna Homme (S. Dali),
Annayake collection,
Elite
The Range
SRP = Suggested Retail Price
‘’Mauboussin for Women’’ Eau de Toilette Natural Spray 30 ml – SRP: 39 €
‘’Mauboussin for Women’’ Eau de Toilette Natural Spray 50 ml – SRP: 49 €
‘’Mauboussin for Women’’ Eau de Toilette Natural Spray 100 ml - SRP: 69 €
‘’Mauboussin for Women’’ Eau de Parfum Natural Spray 30 ml – SRP:
‘’Mauboussin for Women’’ Eau de Parfum Natural Spray 50 ml – SRP:
‘’Mauboussin for Women’’ Eau de Parfum Natural Spray 100 ml – SRP:
44 €
61 €
83 €
‘’Mauboussin for Women’’ Perfumed Body Cream 100 ml – SRP:
29 €
‘’M Moi’’ Eau de Parfum Natural Spray 30 ml – SRP:
‘’M Moi’’ Eau de Parfum Natural Spray 50 ml – SRP:
‘’M Moi’’ Eau de Parfum Natural Spray 100 ml – SRP:
42 €
53 €
74 €
The Range
SRP = Suggested Retail Price
(for men)
‘’Mauboussin for Men’’ Eau de Parfum Natural Spray 100 ml – SRP: 69 €
‘’M Generation ’’ Eau de Parfum Natural Spray 100 ml – SRP:
69 €
‘’M Generation ’’ Hair & Body Shower Gel – SRP:
22 €
2010 Christmas sets
•100 ml EDP for Women
+ gift: Mauboussin for Women
Perfumed Candle, high-quality
wax, 160gr glass jar.
Suggested Retail Price: 83 €
•100 ml EDP M Moi
+ gift: M Moi Perfumed Candle, highquality wax, 160gr glass jar.
Suggested Retail Price: 74 €
2010 Christmas Sets
•100 ml EDP Génération M
+ gift: 100 ml Perfumed Hair & Body
Shower Gel.
Suggested Retail Price: 69 €
2010 GWP
Card holder (genuine leather)
Official distributor: Orijana Trading Poland Sp. z O.O.
Batorego 26, 37-700 Przemysl
tel./fax: 16 652 22 10: kom 606 924 919
e-mail: [email protected]