Pyrzowice.pl Platform

Comments

Transcription

Pyrzowice.pl Platform
Dear Director,
Board of managers celebrate a success they achieved,
the past month resulted in active balance. Now, over
a glass of champagne, all employees are shaking their
hands and forgetting about everyday work. However,
it is getting more and more difficult.
Activity and dynamics of airline industry are hitting
the higher level. Therefore, extensive market in
complementary services undergoes continuous
perturbations and change of likings, trends and
decision making processes of potential clients become
more difficult to predict. The competition is aware of this
fact – that is why, despite widely-held marketing schemes,
they ceaselessly penetrate market structure and analyse
new channels of distribution.
Today, in a quiet room they do not celebrate a success.
Behind closed doors they commit new sale, promotion
and marketing strategy to paper. They are accompanied
by managers who can flawlessly get through to the
consumers who are their target.
Their time for a glass of champagne will come soon.
Do you agree to that?
Divine Vision Sp. z o.o.
30-062 Kraków, al. 3 Maja 9
[email protected]
Pyrzowice.pl Platform
Pyrzowice.pl - Project co-financed by the European Regional Development Fund under the Operational
Programme Innovative Economy with the supervisory of the Polish Agency for Enterprise Development.
1
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Dear Director,
There are some channels of services distribution that seem obvious in the nature of things . When observing
a consumer – precisely their decision-making process – one may notice a crucial marketing feature: in 80% of
cases a potential customer makes a choice that is justified in a logical order of purchasing process, pushing
other factors into the background.
ad fontes – thus, the best place for selling computer software would be a shop located directly next to the
one with IT equipment (when buying a computer the customer also needs software). The best place to sell
elegant shoes – a department right in front of a shop with suits. Furnishing – furniture store, printer inks – shop
with printers. There are many more examples. Developers start noticing those relations and they apply this
method to logically locate the points of sale.
Narrowing the choice, towards where will the consumer direct their steps? To a place where they find – once
more referring to marketing – the highest quality which results from some kind of formality and seller‟s brand
(which in theory translates into supposed experience, trust and guarantee of quality). As long as finances are
sufficient, they will repair their car in authorized service station (instead of familiar car mechanic), they will buy
a phone in reliable and trusted shop (instead of online auction), they will get a CD of their favourite singer in
a music shop (instead of a marketplace).
~
Dear Director. Today, in the times of intense competition and desperate struggle for customers, it is necessary
to look for new, undiscovered channels of distribution. The competition took up a challenge. They manipulate
information, they refer to consumer‟s instincts, interfere in others‟ beliefs. They promote their services – very
often more expensive and worse than your company‟s – as exceptional.
Undoubtedly, the market‟s potential is enormous. Clients apply to successive companies for help, striving after
fulfilling their needs. Comfort, simplicity, speed – the 21st century‟s indicators – extort rapid changes from
common opinion on trade process. Your competition has noticed that. They are ready to spend big money on
sale strategy which will become common tomorrow.
~
On behalf of our Partner – young enterprise Ankh IT Solutions – I would like to offer you the new, innovative
distribution channel of complementary services in airline industry – an interactive service platform Pyrzowice.pl,
created , run and co-funded by European Regional Development Fund.
The web portal has only just started its business activity, that is why the present marketing offer is exceptionally
attractive. Soon, however, it will become an unusual innovation on the market of Internet services. European
Union‟s experts have noticed that and acknowledged it as “highly innovative enterprise, unusual on the Polish
market”. We can prove you that it is not only unsubstantiated statement.
Pyrzowice.pl is a platform that offers thoroughly complementary, synergic solution for e-commerce to the most
demanding customers. It is like following the example of refined Martini, 90/30 of vermouth and gin, obviously
on the rocks . Your company‟s services may become an olive.
Vice-President of the Board
Łukasz Witkowski
2
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Advantage Over the Competition
Domain Name
Innovation of the System
Obviously, from passenger‟s point
of view, place of purchasing tickets
and other services.
An instrument which offers possibilities
that have not yet been available
on Polish market.
Obviously, from seller‟s point of view, place
of distribution and promotion of a product.
A system that helps to reach the clients
that show the highest spending potential.
Taking into consideration its web page address, Pyrzowice.pl
will appear as one of the first entries in search results such as
“Pyrzowice”, “Lotnisko Katowice”, “Lotnisko Pyrzowice” or
similar in web search engines such as Google and others. It is
worth noticing that together with optimization the platform is
promoted in Google sponsored links. Joining it to a common
domain name we get a surprising result – 90% of site visitors
are convinced they visit an official Katowice Airport website.
From business point of view, should we put them right? Let this
question remain rhetorical.
Pyrzowice.pl platform will offer unusual selling methodology to
passengers – together with purchasing flight ticket the system,
in imitation of a consultant, will offer suitable, smartly chosen
set of complementary services, e.g. transport from/to an
airport, parking space, hotels, taxis, restaurants, travel
insurance, etc. E-services available on Pyrzowice.pl are fit with
elements of artificial intelligence (AI), so the system chooses
the most suitable services in terms of flight date, availability,
numbers of passengers, etc.
Channel of Distribution
Customer Diversification
The possibility of reaching the target group
not only for big, wealthy corporations.
Target group of the highest probability
of purchasing a service.
Methodology that objectively
promotes quality and usefulness
of services for a customer.
Using complementary character of buyer‟s
needs in order to increase the sale.
Pyrzowice.pl platform gives possibility for small companies to
get to wide range of recipients without spending enormous
amount of money on conventional forms of advertising and
promotion. Thanks to unique methodology, the system
implemented on the platform does not favour bigger
enterprises over the smaller ones, with less financial potential,
but those who offer high quality services. What really matters
is not a brand or a company, but service adjusted to
customers‟ needs.
The domain, as well as the website‟s outline and marketing
strategy aim at selection of customers with the highest
purchasing potential. This may enhance not only the range
but most of all it may increase efficiency of selling offered
services. Website users have high purchasing potential
because they take the initiative to search among certain
services – either by entering the website or by accomplishing
the process of reservation.
Recommendation
Trust experts on Internet
sales placed in the website.
European Union‟s experts verified a several dozen pages long business plan,
and acknowledged it as very promising, unusual and – above all – stimulating
a development of the market on this kind of business and determining new
“marketing routes”.
3
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Market Position of Pyrzowice.pl Platform
Elementary competitive asset of Pyrzowice.pl website is its domain name. The platform started in the middle
of April 2010, now we are intensely working on improving a visibility of its address in all search engines. In spite
of the fact that now a couple of hundreds users visit the website every day, its growing popularity and number
of visits among highly potential group of clients can be forecast on quantitative chart of Google searches.
Taking into consideration the fact that Google is used by 97% of Internet users in Poland (data based on
gemiusTraffic research), we can recognize it as an elementary source of Internet traffic. As can be seen on the
chart, the query “Pyrzowice” is the most frequent entry searched by the users. The natural methodology of
Google web search engine allows us to conclude that Pyrzowice.pl platform will quickly become the first
search result under this query or a similar one.
The rest of the Internet traffic is so called “direct access”, that is typing the web page by a user – either the
domain seems obvious or was remembered. In both of this cases Pyrzowice.pl domain wins out over the
competition. The name has unambiguous, traditional and intuitive associations with Katowice Airport in
Pyrzowice. What is more, it is easy to remember.
The above factors cause the fact that most of Internet users subconsciously recognize Pyrzowice.pl as an
official website of Katowice International Airport in Pyrzowice. The owner of the site tries to follow that trend,
use the evident advantage over the competition and provide website users with full information and service
support that would be expected from the airport‟s official website. What is more, the functionality and
substantive resources of the platform are in many ways better than on the official airport website run by GTL –
for example, taking into consideration subjective ergonomics, usefulness and clarity – it is proven by statistical
analysis held by Ankh IT Solutions.
Now, Pyrzowice.pl website enables the access to dynamically developed, wide substantive base – articles,
news, guides, advice, Another important function, from commercial point of view, is flight search, ticket
reservation and after sale service - automatic (browsing, modification of reservations or personal details) and
consultative (service via Ankh IT Solutions call centre).
Innovation of the project was certified by European Union experts, who decided to grant a subsidy as part of
Measure 8.1 (Support for business activity as regards electronic economy) operational programme Innovative
Economy. Project “Pyrzowice.pl – New Vision of Flying” from March 2009 is co-funded by European Union as
part of European Regional Development Fund, The project met with the approval of Upper Silesian Agency for
Regional Development and Polish Agency for Enterprise Development which support and watch over its
realisation and also support the contractor in terms of planning and implementing another innovative
concepts.
4
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Experts on e-business who decide on granting subsidies acknowledged the project as highly innovative and
unusual on Polish market. Moreover, the platform was assessed as innovative in terms of products, processes,
marketing and organization.
The appointed direction of the website is definitely more advanced. Over a couple of days Pyrzowice.pl
platform will be extended to advanced system of flight tickets and complementary services reservation which
will be a commercial core. During one selling process a user will be able to buy:
Flight ticket, chosen from the offer of a several dozen airlines from around the world.
Complementary services, e.g. booking a parking place, a taxi, a coach, accommodation, travel
insurance, renting a car in a destination country, ordering essential medicines.
Advanced post-selling support that involves call centre and consulting.
Suggested complementary services will be selected on the basis of flight preferences, number of passengers,
time of reservation, destination and availability of the service. The algorithm that selects services is based on AI
elements (Artificial Intelligence). Flight search engine – together with entire interface of the website – is
exceptionally intuitive and useful. The project and its implementation was based on broad analyses of the
market and target group of users conducted by Ankh IT Solutions in the second half of the year 2009.
Additionally, the reservation process will be closed with synergic Travel Report, that will include entire flight
schedule, time table, information about booked services, contact details, payment information. The second
part of the Report will include substantive base, i.e. guides, hints and information about destination, essential
phone numbers, curiosities, maps, etc. Travel Report will be a document – adjusted to be printed out or saved
on a portable computer, a palmtop, PDA or a mobile phone – it will substitute a collection of unnecessary
guide books or printouts. The system takes over a responsibility to search countless websites in order to find
information or services – Pyrzowice.pl system will allow the user to do all the research, step by step, in one
place.
Step 1
• Determining details of a searched flight.
• Choosing the most suitable connection.
Step 2
• Offering to the passenger services from each group of products.
• Passenger's choice of suitable complementary services.
Step 3
• Entering personal details.
• Confirmation of the reservation.
Step 4
• Generating Travel Report.
• After sale support for a customer.
This innovation, unusual on the market, convinced the European Union of substantive support and granting
a subsidy. Under the auspices of the best e-business experts, Ankh IT Solutions successfully implements next
stages of this undertaking by creating a unique instrument that will easily help your enterprise identify your
target and directly reach a potential customer with a services offer.
Summing-up, the benefits of taking part in Pyrzowice.pl project are as follows:
Reaching a wide range of new recipients by using little financial outlays.
Using the potential of created brand – Pyrzowice.pl – and innovation of the system.
Presentation of products and services in the most suitable location on the Internet.
Offering services in the crucial moment of consumer‟s decision-making process.
Maintaining a permanent interest in the whole range of services and loyal group of consumers.
Precisely specified target group of potential clients, reimbursement guarantee.
Product expansion, increasing your company‟s brand awareness and recognition.
An instrument of Internet promotion diversified in terms of individual needs.
5
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Partnership Offer
Brand creation
Service Creation
Creation of brand awareness among
company‟s potential clients.
Response to the needs of a client
who looks for individualized service.
Using the complementary character
of needs to initiate purchasing process.
Using a decision-making moment
for oriented stimulation of demand.
Offer Panel
Ad Box
(A1, A2, B1, B2, C1, C2, D1, T1, S1, S2 Type)
(service categories)
Brand optimization among potential clients
who visit Pyrzowice.pl website. Using the
potential of their interest.
Presentation of a service in information bases
of Pyrzowice.pl platform. A group of consumers
who can specify their purchasing targets.
Targeted Box
Targeted Panel
(W1, F1 Type)
(flight search)
Brand optimization among defined clients
who are in the middle of purchasing a flight
ticket. Precise definition of consumers.
Suggesting a service purchase directly
after defining a flight. Clients with the
highest exploitation potential.
Details of cooperation:
6
Ad Box
Advertising space allotted for presentation of a company, a product or
services. Depending on chosen Type, they are available in defined sizes and
and locations. Technology: jpeg, png, flash. Period of display: 30 or 60 days.
Preparation and delivery are client‟s responsibilities.
Targeted Box
Advertising space in flight search window, displayed for a dozen or so up to
several dozen seconds after a consumer chooses their flight details. Form of
advertising that guarantees consumer‟s high potential because the recipient
is probably a passenger. Technology: jpeg, png, flash. Period of display: 30
or 60 days. Preparation and delivery are client‟s responsibilities.
Offer Panel
Presentation of company‟s offer in a suitable service category, available
on Pyrzowice.pl. A recipient who searches the service category is probably
a consumer – it results from undertaken search. Technology: picture (jpeg,
png) + text description. Period of display: 45 or 90 days. Adding and editing
available by means of control panel.
Targeted Panel
Presentation of company‟s offer during searching process and tickets
booking. An offer is displayed directly after choosing a suitable flight
connection, which means that a consumer made a decision about transfer.
The most selected group of users. Technology: picture (jpeg, png) + text
description. Period of display: 45 or 90 days. Adding and editing by means
of control panel.
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Visualisation – Ad Box
Brand Creation
Building brand awareness
among potential customers.
Using the complementary character
of needs to initiate purchasing process.
Ad Box
(A1, A2, B1, B2, C1, C2, T1, S1, S2 Type)
Brand optimization among potential clients
who visit Pyrzowice.pl website. Using the
potential of their interest.
Specifications:
A1, A2, B1, B2, C1, C2
S1, S2
D1
T1
290 x 95 pixels
285 x 220 pixels
370 x 230 pixels
according to
arrangements
- Boxes S1 and S2 are displayed on each
subpage of the platform except for the
main page. The rest of the boxes appear
on the main page as well.
- Boxes A, B and C type can be linked to form
bigger ones, i.e. A1+A2, B1+B2 or C1+C2.
7
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Visualisation – Targeted Box
Brand Creation
Building Brand awareness
among potential customers.
Using the complementary character
of needs to initiate purchasing process.
Target Box
(W1, F1 Type)
Brand optimization among defined clients
who are in the middle of purchasing a flight
ticket. Precise definition of consumers.
Specifications:
W1
F1
545 x 130 pixels
(or according to arrangements)
590 x 170 pixels
(or according to arrangements)
- Box W1 is displayed during flight searching
process, which takes about 15-60 seconds,
depending on the flight.
- Box F1 is displayed after flight searching
process, together with information about
after sales service.
8
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Visualisation – Offer Panel
Service Creation
Response to the needs of a client
who looks for individualized service.
Using a decision-making moment
for oriented stimulation of demand.
Offer Panel
(service categories)
Presentation of a service in information
bases of Pyrzowice.pl platform. A group
of consumers who can specify their
purchasing targets.
Specifications:
Picture, text description, contact details.
- The service is presented on the website in
a suitable service category. After clicking on
“more” details of the service appear.
- Administering is available in control panel,
where you can edit pictures (maximum of
three pictures), text and contact details.
9
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Visualisation – Targeted Panel
Service Creation
Response to the needs of a client
who looks for individualized service.
Using a decision-making moment
for oriented stimulation of demand.
Targeted Panel
(flight search)
Suggesting a service purchase directly
after defining a flight. Clients with the
highest exploitation potential.
Specifications:
Pictures, text description, contact details.
- The service is presented during flight ticket
reservation process, directly before confirming
a selected flight and contact details. After
clicking on “more” details of the service
appear.
- Administering is available in control panel,
where you can edit pictures (maximum of
three pictures), text and contact details.
10
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Price Conditions of Cooperation
Brand Creation
Service Creation
Creation of brand awareness among
company‟s potential clients.
Response to the needs of a client
who looks for individualized service.
Using the complementary character
of needs to initiate purchasing process.
Using a decision-making moment for
oriented stimulation of demand.
Form of Cooperation
30 days
60 days
Ad Box
Form of Cooperation
45 days
90 days
700 PLN
1200 PLN
1000 PLN
1700 PLN
1500 PLN
2500 PLN
Offer Panel
A1, A2, B1, B2,
C1, C2 type
1000 PLN
1500 PLN
D1type
T1 type
S1, S2 type
2000 PLN
3000 PLN
3500 PLN
3000 PLN
5000 PLN
2500 PLN
Targeted Panel
1 service
Panels in total
Targeted Box
W1 type
F1 type
1 service
2000 PLN
1500 PLN
3000 PLN
2500 PLN
Boxes S1 and S2 are displayed on each subpage
of the platform except for the main page. The rest
of the boxes appear on the main page as well.
Boxes A, B and C type can be linked to form
bigger ones, i.e. A1+A2, B1+B2 or C1+C2.
1 service
(two panels)
Available service categories:
- Hotels.
- Taxis.
- Rent a car.
- Parking.
- Insurance.
- Rent a Limo.
- Animals.
- Jobs.
- Summer.
Given amounts are net prices.
In case of compound orders
the prices may be negotiated.
Electronic Order Form:
http://c-723.divine-vision.pl
11
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Follow The Vision – about Divine Vision Sp. z o.o.
Divine Vision fulfils conceptions, ideas and projects that, according to common business schemes and
stereotypes, are considered unfeasible, unattainable or abstract. We create the standards for the future by
using outstanding creativity of generation of young but experienced managers. We place innovative
channels of distribution, promotion and sales at our clients‟ disposal by extending individual marketing
strategies to new conceptions and diversified e-commerce instruments.
Our methodology is based on creating, developing and delivering unusual business solutions directed to both
small enterprises that only started building their market potential and to highly developed corporations that
aim at identifying unexploited market potential. We understand the benefits of pioneering communication
technologies so we transfer „fossilized‟ business and marketing processes to the newest electronic channels.
Increasing possibilities of modern marketing channels are becoming an exceptional chance for investors
nowadays. Following that trend, we analyse unique demands of developing e-market. Expansion of available
solutions together with dynamics of changes in decision-making process – directly regarded as risk – may
become a way to recognition and fulfilling the gaps on the market. Divine Vision offers marketing outsourcing
based on synergy of many IT technologies, methods of communication and their exploitation. Only this type of
“the touch of the future” can be strictly called the modern marketing.
We do not use terms “abstract” or “unfeasible” – we just follow the vision.
Our Partner – About Ankh IT Solutions
Ankh IT Solutions – the owner of Pyrzowice.pl website – is a young, rapidly developing company that provides
internet services (e-services). It carries out and operates e-commerce projects based on C2B (client-tobusiness), B2C or C2C models. By adapting original conceptions the company creates modern solutions
directed to specific, demanding groups of consumers
Ankh IT Solutions receives funds for their projects as part of European Union‟s support. “Pyrzowice.pl – New
Vision of Flying” project received a grant from European Regional Development Fund in July 2009 (Operational
Programme Innovative Economy). Subsequent undertakings are waiting for verification in the right funding
institutions.
Parallel to Internet business, Ankh IT Solutions takes care of IT business support and programming projects. They
arrange and put into practice complex IT solutions (websites, vortals, CRM dedicated systems, instruments
supporting business management). They also offer back-up service package – internet marketing, search
engine optimization, advertising campaigns, projects of websites, graphics and programming services.
Ankh IT Solutions mainly include:
Projects and programming.
Websites and vortals creation.
CRM and CMS dedicated systems creation.
Instruments supporting business management.
Search engine optimization.
Web Developing.
Internet advertising campaigns.
E-commerce project realisation.
Creating and managing internet e-services.
Business integration (C2B, C2C, B2C).
12
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
Contact Information
Divine Vision Sp. z o.o.
Head Office in Cracow
30-062 Kraków, al. 3 Maja 9
Phone: +48 (12) 394-24-31
Fax. +48 (12) 431-21-85
[email protected]
Łukasz Witkowski
Vice-President of the Board
[email protected]
Mobile Phone: +48 511-819-426
Subsidiary in Katowice
40-486 Katowice, ul. Kolista 25
Phone: +48 (32) 735-04-74
Fax. +48 (32) 735-04-95
[email protected]
Łukasz Żorawik
Katowice Subsidiary Manager
[email protected]
Mobile Phone: +48 506-354-822
NIP: 6772336826, REGON: 121077204, KRS: 0000349021,
District Court of Cracow City Centre in the Cracow City,
Department XI of Administration National Court Register,
Founding Capital of the Company: 5000 PLN
www.Divine-Vision.pl
Divine Vision Sp. z o.o. provides marketing services for Ankh IT Solutions on the basis of Agreement signed on 26.04.2010,
between Divine Vision Sp. z o.o. (represented by Łukasz Witkowski –Vice-president) and Ankh IT Solutions (represented
by Adam Gajda – Owner).
“Pyrzowice.pl – New Vision of Flying” project, carried out by Ankh IT Solutions, is co-financed by the European Regional
Development Fund under the Operational Programme Innovative Economy with the supervisory of the Polish Agency
for Enterprise Development.
European Funds – For Innovative Economy Development
13
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]
www.Divine-Vision.pl
It would be our pleasure to send you Polish version
of the offer. In this case please contact our manager.
[email protected]
14
Divine Vision Sp. z o.o. | 30-062 Kraków, al. 3 Maja 9 | Phone: +48 (12) 394-24-31 | Fax. +48 (12) 431-21-85 | [email protected]