Business Services Sector in the Katowice Agglomeration

Transcription

Business Services Sector
in the Katowice Agglomeration
Report prepared for Katowice City Hall
by the Association of Business Service Leaders (ABSL)
in cooperation with JLL and Randstad
Project coordinator:
Janusz Górecki, Head of Research, ABSL
e-mail: [email protected]
Layout and printing:
www.ponad.pl
® ABSL 2016
All copyrights in this work are the property of ABSL. Unless otherwise stated by the relevant provisions of law, any application or disposal of the
work, including any use, reproduction, duplication, modification, adaptation or retransmission of this work, in whole or in part, in any manner,
without the prior written consent of ABSL, is a violation of copyright law. If in doubt, please address your questions to [email protected]
Contents
Why Katowice?
4
Business services in Katowice and the Katowice Agglomeration
10
Companies about themselves: success stories
26
Business image
29
Labor market
36
Office market
41
Quality of life
48
Investor support – contact information
50
Poland – key facts
54
4
Why Katowice?
Source: Katowice City Hall / R. Kaźmierczak
1 | Why Katowice?
Katowice is a rapidly-growing city of 300,000 inhabitants located in southern Poland.
Katowice is also the capital of the Katowice Agglomeration1, home to 2 million people,
and is an important academic, cultural and economic center. Periodically, Katowice
hosts the European Economic Congress – the largest business event in this part
of Europe. With qualified people, research and development facilities, an advantageous
location and extraordinary character, Katowice and the Katowice Agglomeration
are a perfect place to develop business process outsourcing centers (BPO), shared
services centers (SSC), IT centers and research and development centers (R&D).
1
14 neighboring cities: Bytom, Chorzów, Dąbrowa Górnicza, Gliwice, Jaworzno, Katowice, Mysłowice, Piekary Śląskie, Ruda Śląska, Siemianowice
Śląskie, Sosnowiec, Świętochłowice, Tychy and Zabrze
5
Why Katowice?
Maturity of the business services sector
many companies have been present in the region for more than 10 years; investors are satisfied with
where they do business
Numerous success stories
relating to the operation of BPO, SSC, IT and R&D centers; growth in the level of advancement
and complexity of services provided, business services center expert profiles
16,500 employees
employed in BPO, SSC, IT and R&D centers in the Katowice Agglomeration, including 12,000
in foreign capital companies; 10 investors from the Fortune Global 500 list; year-on-year growth
in hiring in the sector
A proven location for conducting business
on a large scale
10 international investors employing more than 500 people in their business services centers
More than 30,000 university graduates each year
in the Katowice Agglomeration, including an important pool of talent with a business service profile;
experienced senior management personnel
5th place
in terms of the size of office market in Poland (after Warsaw, Kraków, Wrocław and Tri-City)
Economic stability
and a consistently-implemented strategy for developing Katowice as one of the most important
economic centers in Poland
Figure 1
Key information on Katowice and the Katowice Agglomeration as a business services location
Source: ABSL’s own study
6
Why Katowice?
Tri-City
A1
Szczecin
Białystok
Bydgoszcz
Berlin
A2
Warsaw
Poznań
A2
Łódź
A1 / DK1
A4
Dresden
Lublin
Wrocław
Katowice
Prague
A4
Rzeszów
Kraków
Ostrava
Lviv
Brno
Košice
Vienna
Bratislava
Figure 2
Location of Katowice and the Katowice Agglomeration
Table 1
Distances and anticipated travel time to selected cities
Distance from
Katowice
Location
Travel time
By car
By train
By plane
Warsaw
290 km
3h00min
2h20min
0h50min
Berlin
515 km
4h30min
8h20min
3h40min
Vienna. The city features quick access to three interna-
Vienna
385 km
3h50min
4h25min
2h45min*
tional airports: Katowice Airport (30 km from the city
Frankfurt
am Main
901 km
8h15min
12h10min*
1h35min
Katowice lies in the central part of Europe,
between Berlin and Kraków and between Warsaw and
center), Kraków Airport and Ostrava Airport (each within
a radius of about 100 km). The road (A4 and A1 highways)
and rail networks in the region are very well-developed.
Source: Google Maps, Deutsche Bahn, Google Flights
* with stopover
7
Why Katowice?
Katowice driving forces
Human capital
Transportation infrastructure
Suitable availability and quality of human resources.
Two million inhabitants in the Katowice Agglomeration.
A well-developed transportation system (highways, rail
network).
Katowice Airport is Poland’s fourth largest by number
of passengers served.
Investments
The number of investors from the business services
sector is growing rapidly.
BPO, SSC, IT and R&D centers deliver services for many
global corporations and large Polish companies.
Quality of life
Office space
Openness and support
Katowice is the fifth-largest office market in Poland,
with resources of
Local authorities are pro-business, and support
the expansion of office developments.
Katowice Special Economic Zone.
International cultural, entertainment and sporting
events, recreational green areas.
394,000 m2
Katowice Airport
78
DK1
A1
94
Piekary Śląskie
86
Dąbrowa Górnicza
Bytom
Zabrze
Siemianowice Śląskie
Świętochłowice
Gliwice
Chorzów
DTŚ
94
Sosnowiec
A4
Ruda Śląska
DTŚ
Katowice
78
Jaworzno
Mysłowice
44
86
A1
A4
Tychy
Figure 3
Map of the Katowice Agglomeration
DK1
44
8
Why Katowice?
Scientific and didactic support
Transportation infrastructure
There are 23 universities of different profiles active
within the Katowice Agglomeration. They ensure
access to graduates from various fields of science,
including those highly desired for the growth of the
business services sector such as business and
administration, technical and engineering, philology
and information and communications technologies.
Among the leading institutions are the University of
Silesia, the Silesian University of Technology and
the University of Economics in Katowice. Katowice
Agglomeration provides almost 10% of Poland’s
research and development potential, and form the
country’s second-largest academic center (after
Warsaw) comprising more than 80 scientific and
research and development units. The high quality of
Katowice’s scientific and didactic support is enhanced
by the area’s modern infrastructure: the Scientific
Information Center and Academic Library (CINiBA)
and the Advanced Information Technology Centre
(CNTI). Apart from its role as a university library, the
CINiBA is also a venue for exhibitions, cultural events
and academic conferences. The CNTI’s activities
are aimed at facilitating cooperation with business
pertaining to the creation and application of information and communication technologies (ICT).
Katowice and the entire Katowice Agglomeration
are served by Katowice Airport (KTW), located 30 km
north of the city center. It is Poland’s fourth largest
airport by number of passengers served (over 3 million
in 2015). Katowice Airport provides direct access
to important hubs (including Frankfurt, London,
Paris, Dubai) as well as fast, easy travel to the USA
and other destinations. Katowice also has a local
airport, Katowice Muchowiec (EPKM), which serves
smaller business and regional travel. Within a radius
of about 100 km there are two other international
airports: Kraków Airport, and Ostrava Airport in the
Czech Republic. Important international routes cross
in Katowice: from Berlin in Germany to Lviv in Ukraine,
and from Gdańsk in Poland to Vienna in Austria.
The city has convenient rail connections with other
important cities in Poland (Warsaw, Wrocław, Kraków,
Gdańsk, Łódź and Poznań) and abroad. Its internal
transportation network is very well developed, with
highways, express roads and rail transportation.
Investments in transportation infrastructure ensure
that city accessibility is improving year on year.
Katowice: a space for success / distinctions for Katowice
1st place
2nd place
5th place
In the “Global Free Zones of the Year
2015” ranking (Financial Times fDi
Magazine), the Katowice Special
Economic Zone was recognized
as the best free zone in Europe
and the second best in the world.
In the “Polish Cities of the Future
2015/16” ranking (Financial Times
fDi Magazine), Katowice took
second place for its strategy
of attracting foreign direct
investments. In addition, the city
came in third in the category
“Connectivity”, just after Warsaw
and Kraków.
Katowice came in fifth among
large European cities (ahead
of Rotterdam, Frankfurt and others)
for its strategy of attracting foreign
direct investments in the “European
Cities and Regions of the Future
2016/17” ranking (fDi Magazine).
9
Why Katowice?
Figure 4
Map of air connections from Katowice
Source: https://www.katowice-airport.com/pl/pasazer/mapa-polaczen
Katowice Airport [KTW]
3,069,279
no. of passengers served in 2015
Bergen
Oslo
Stockholm
Stavanger
Glasgow
Belfast
Malmö
Dublin
Liverpool
Doncaster / Sheffield
Birmingham
Bristol
Eindhoven
London
Dortmund
Maastricht
Cologne / Bonn
Paris
Warsaw
Düsseldorf
Frankfurt am Main
Frankfurt / Hahn
Kiev
Katowice
Kutaisi
Milan
Bologna
Burgas
Barcelona
Rome
Alghero
Tenerife
Naples
Larnaca
Corfu
Tel Aviv
Lanzarote
Dubai
Crete / Chania
10
2 | Business services
in Katowice and the
Katowice Agglomeration
In terms of employment in BPO, SSC, IT and R&D centers, the Katowice Agglomeration
is the fifth largest business services location in Poland, and the tenth in Central
and Eastern Europe1. To a large extent, Katowice’s position has been strengthened
by an influx of global corporations which have decided to make investments here.
Considering the Katowice Agglomeration’s enormous potential, one can expect
further development of the industry in the coming years and the creation of thousands
of new jobs.
1
Central and Eastern Europe: Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria
11
Business Services Sector
74
20%
70%
5
BPO, SSC, IT and R&D business
services centers in the Katowice
Agglomeration (Q1 2016). A large
majority of these (51) operate in
Katowice. There are 50 foreign capital
centers, while the remaining
24 belong to Polish companies.
share of Katowice in employment
in the sector within the Katowice
Agglomeration (11,500 people out
of 16,500)
64
the number of investors (from 14
countries) that have their business
services centers in the Katowice
Agglomeration
73%
share of foreign capital business
services centers in the sector’s
employment structure
Figure 5
Business services sector in the Katowice Agglomeration – an overview
growth in employment in foreign
capital business services centers
in the Katowice Agglomeration from
Q1 2015 to Q1 2016. A large majority
(90%) of new jobs were generated
by centers already in operation
expanding their activities
no. of new business services centers
created since the beginning of 2015
22,000
no. of employees in the sector
forecast for the year 2020
IT
is the most important category
of services provided by centers
in the Katowice Agglomeration.
IT generates almost half (49%)
of employment in the industry
and appears in the service portfolios
of more than 3/4 of the centers
in the area analyzed
12
About the report
The purpose of this ABSL report is to provide
a comprehensive overview of the business services
sector within the Katowice Agglomeration and
discuss, among other things, selected aspects
of the labor market, the office market, forms of investor support. An important part of the project involving
the publication was the gathering of information
about the business services centers in the Katowice
Agglomeration directly from their representatives.
A survey was completed by 25 respondents representing business services centers with a total of 10,500
people in the Katowice Agglomeration, that is 64%
of the total number of employees in the sector in the
area analyzed. The information obtained through
the survey was used to prepare collective statistical
analysis on the operations of the entities in question
(thematic analyses). The content of the report is
supplemented by a section based on an analysis
of the responses given by representatives of the
managerial staff of business services centers during
in-depth interviews.
All figures concerning business services centers are
as at Q1 2016. It is worth noting that due to different
research methodology used, the figures contained
in the report should not be compared to ABSL studies
prepared before 2016.
The study adopts a broad definition of the industry,
which also covers research and development.
The sector discussion relies on an analysis of both
foreign and Polish capital business services centers:
business process outsourcing centers (BPO), shared
services centers (SSC), IT centers, and research and
development centers (R&D). It should be noted that
some centers serve both the parent company and
external customers (hybrid delivery model). However,
the report does not make a special distinction for
mixed-purpose BPO/SSC centers, but assigns each
entity to one of the primary types (BPO, SSC, IT, R&D),
based on the dominant profile of its operations.
Contact centers serving external customers were
classified as BPOs.
The studies do not include companies that provide
services only in Polish for customers in Poland.
This applies in particular to centers established by
financial institutions such as banks and insurance
companies. This restriction does not apply to IT
and R&D centers.
The publication used the geographic criterion. Each
business services location is treated as a separate
unit of analysis if it is located in a different town.
The report takes into account centers with a headcount of over 25. This does not include companies
in the process of creating jobs which have an anticipated target headcount of over 25. The criterion
does not apply to IT and R&D centers.
We would like to thank all the members of companies
and institutions who took the time to complete
the surveys, take part in an interview or assemble
the information used in this publication.
13
The Katowice Agglomeration is one of the five largest
business services locations in Poland (8% of employment in the sector nationally). 74 business services
centers are located here, which belong to 64 investors
from 14 countries. Apart from Polish investors (20),
these are mainly companies from the USA (14) and
Germany (7), but also from France, United Kingdom,
the Netherlands, Sweden and 7 other countries.
Business services centers in Katowice and the
Katowice Agglomeration already employ 16,500
people. A large majority of those employees
(73%) work for entities with foreign capital. Polish
companies generate 27% of the jobs in the sector,
American companies 20%, French companies
17%, British companies 14%, German companies
12%, and companies from other countries 10%.
A large majority (51 out of 74) of the business
services centers in the Katowice Agglomeration,
and 70% of total employment in the sector, are
located in Katowice itself. The second-largest
business services location in the area is Gliwice.
The business services centers operating in the
Katowice Agglomeration comprise: 35 IT centers,
19 SSC, 12 R&D centers, and 8 BPO centers.
It is worth noting that the IT centers dominate
employment structure by center type (48%).
The average employment level in business services
centers in the Katowice Agglomeration is 228
persons (the median is 100 persons). It should
be added that the 10 largest business services
centers in the Katowice Agglomeration (with more
than 500 employees) generate a total of slightly
more than 50% of total employment in the sector.
Considering companies’ plans for development
and potential new investments, one can assume
that employment in the industry will reach 22,000
by 2020.
ABSL Regional Chapter in Katowice
The ABSL Regional Chapter in Katowice is a local action group composed of investors representing the
business services sector. Its priorities include supporting the activities of members of the Association,
exchanging knowledge and best practice in order to foster an investment-friendly atmosphere, and
initiating activities which serve to promote the business services sector within the region. For this
purpose the companies which belong to the ABSL Regional Chapter in Katowice actively cooperate with
representatives of Katowice City Hall, the Marshal’s Office, the Katowice Special Economic Zone and
local academic institutions within the Katowice Agglomeration.
Participants in the ABSL Regional Chapter include: ArcelorMittal, Capgemini, Cooper Standard,
DisplayLink, Future Processing, IBM, ING Services, ista, JLL, Kroll Ontrack, EUVIC, Oracle, PwC, Randstad,
Rockwell Automation, Saint-Gobain, Sopra Steria, Unilever, Wipro and TRW, as well as invited guests
representing public administration or representatives of universities.
14
Piekary
Śląskie
Dąbrowa Górnicza
Bytom
Open-E
Alba Polska
Świętochłowice
Zabrze
ArcelorMittal
Siemianowice
Śląskie
Saint-Gobain
Wipro
Chorzów
Gliwice
ArchiDoc
Sosnowiec
Possible
Timken
Ruda Śląska
EUVIC
Gallup Arteria Management
Future Processing
ista
Jaworzno
Katowice
Jiffy Packaging
Neubloc
Mysłowice
S&T
SAP Hybris
Tenneco
Tychy
Vattenfall IT Services
WASKO
General Motors
ADB
IBM
Perform Group
Sopra Steria
Barona
ING Services Polska
Proximetry
Teleperformance Germany
Bombardier
ista
PwC
TMF Group
Capgemini
JCommerce
Rockwell Automation
Unilever
DisplayLink
Kroll Ontrack
Sapiens International Corporation
Vattenfall IT Services
Dunlop Conveyor Belting
Neubloc
Sii
Webanywhere
EUVIC
NGA Human Resources
SMS Metallurgy
Wincor Nixdorf
HireRight
Oracle
SMT Software
ZETO Katowice
Figure 6
Selected investors having business services centers in the Katowice Agglomeration
Largest employers in the business services sector in Katowice:
Capgemini
IBM
PwC
Year operations commenced: 2006
Capgemini has two business services centers
IBM Global Services Delivery Centre
The PwC Service Delivery Center (SDC)
in Katowice: Infrastructure Services and
Polska in Katowice provides a wide range
in Katowice implements projects commis-
Business Services. Its Infrastructure Services
of IT services, including server operation
sioned by financial auditing and tax adviso-
serve customers from around the world
systems management, systems security
ry departments of PwC companies located
within the scope of remote technical support,
and protection, and services for end users,
in more than 20 European countries.
IT infrastructure management and data
including maintaining and monitoring
The Katowice center is growing rapidly,
security and protection. It provides Business
hardware and software systems.
and recently expanded its range
Services within the scope of finance and
of services to include accounting
accounting, banking operations, customer
and staffing processes.
service, supply management and human
resources management.
15
7%
10%
15%
27%
12%
Total:
16,500
persons
Total:
16,500
persons
48%
14%
20%
30%
17%
IT
Poland
SSC
USA
BPO
France
R&D
United Kingdom
Germany
Other
Figure 7
Employment structure of business services centers
in the Katowice Agglomeration by type of center
Figure 8
Employment structure of business services centers
in the Katowice Agglomeration by parent company
headquarter location
3%
43%
0
10%
20%
Technologies and telecommunications
Business and professional services
30%
30%
40%
50%
14%
60%
70%
80%
3%
7%
90%
Production of industrial
and consumer goods
Financial services
(banking, insurance, investment)
Energy, public utility services,
raw materials and semi-finished goods
Consumer services
(including trade and distribution)
100%
Figure 9
Employment structure of business services centers in the Katowice Agglomeration by parent company industry
11
Before 2000
20
24
19
2000-2005
2006-2010
2011-2015
4
average number of new business services
centers in a given year (2000-2015)
Figure 10
Number of business services centers in the Katowice Agglomeration by year activities commenced
16
Share of business services centers
57%
Technologies and telecommunications
Production of industrial
and consumer goods
Financial services
(banking, insurance, investment)
Consumer services
(including trade and distribution)
52%
48%
48%
43%
Business and professional services
Energy, public utility services,
raw materials and semi-finished goods
35%
30%
Health care
17%
Public sector
13%
Other industries
0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
90%
100%
90%
100%
Figure 11
Industry structure of companies (external and internal customers) supported by business services centers located
Source: ABSL own study based on the results of a survey addressed to business services centers (N=23 companies)
49%
IT services (including software development)
14%
Customer service
12%
Financial and accounting services
5%
Supply chain management
Document management
2%
Human resources management
2%
16%
Other
0
10%
20%
30%
40%
50%
60%
70%
80%
Figure 12
Employment structure of business services centers by process categories supported
Source: ABSL own study based on the results of a survey addressed to business services centers
(N=23 companies employing a total of 10,416 persons)
Share of business services centers
78%
IT services (including software development)
33%
Financial and accounting services
25%
Human resources management
21%
Customer service
14%
Research and development
10%
Marketing
8%
Supply management
Supply chain management
7%
Document management
7%
4%
Financial services (banking, insurance, investment)
8%
Other
0
10%
20%
30%
40%
50%
Figure 13
Process categories supported by business services centers in the Katowice Agglomeration
60%
70%
80%
17
56%
Geographic scope of services delivered
36%
Global reach supported
Specific countries or regions supported
8%
Only single country supported
Figure 14
Geographic scope of services delivered by business services centers in the Katowice Agglomeration (1)
Centers in the Katowice Agglomeration provide services for companies
across the world. The majority of the companies analyzed operate globally,
for entities in all areas identified. The largest number of companies focus
on serving customers in Western Europe and Poland.
72%
52%
North
America
Nordic
countries
76%
92%
Central and Eastern Europe
(excl. Poland)
Poland
92%
36%
Western
Europe
36%
20%
South
America
Middle East
and Africa
Figure 15
Geographic scope of services delivered by business services centers in the Katowice Agglomeration (2)
Source: ABSL’s own study based on the results of a survey addressed to business services centers (N=25 companies)
Asia, Australia
and Oceania
18
2.
Poland
1.
Germany
The majority of the centers analyzed
provide services to customers in
Germany (64%). Apart from Germany,
Poland and United Kindgdom, business services centers also provide
processes for customers from
France, Switzerland, the Netherlands,
the USA, Spain, Belgium, Austria,
Canada, Russia and Sweden.
3.
United Kingdom
Figure 16
Main countries supported by centers in the Katowice Agglomeration
Plans for expansion of activities
96%
100%
15%
of companies extended their
scope of supported services in the
past year (N=25). This is more than
the figure for all of Poland (88%)
(N=168)
of the surveyed business
services centers plan to increase
employment (Q1 2016 vs Q1 2017)
average employee turnover
rate in 2015
A clear majority of the business services centers surveyed plan to expand
their activities in the next year.
Expansion of activities
– new activities, new customers
72%
Expansion of activities
– new activities, the same customers
52%
Stabilization and optimization of
current activities
4%
0
10%
20%
30%
40%
50%
60%
70%
Figure 17
Business services centers’ plans to expand their activities in the next year
80%
90%
100%
19
Business Process Automation
simple spreadsheet-based VBA scripts to more
sophisticated automation involving complex VBA
forms, RPA tools (such as Blueprism and Automation
Anywhere), to the most advanced forms using cognitive solutions, among other things.
The vast majority of business services centers (91%)
use business process automation in their operations.
The level of process automation in the companies
in question varies from basic automation involving
29%
0
10%
57%
20%
Basic Process Automation
(simple VBA scripts,
spreadsheet based)
30%
40%
50%
14%
60%
70%
Extended Process Automation
(complex VBA forms, RPA Tools
e.g. Blueprism, Automation Anywhere)
80%
90%
100%
Advanced Process
Automation (e.g. cognitive solutions)
Figure 18
Level of process automation at the business services centers
Languages used at the business services centers
Share of centers
34
100%
90%
total number of languages used at the
business services centers analyzed
80%
70%
60%
50%
40%
30%
20%
nc
h
I ta
li
Sp an
an
is
h
Du
tc
h
Po Cze
r tu c h
gu
e
S w se
ed
is
Da h
ni
Ru s h
s
S l s ia n
ov
a
H u k ia
ng n
N o a r ia
rw n
eg
ia
Fi n
nn
Ro
is
m h
an
i
Ch an
in
e
Uk
s
ra e
in
B u ia n
lg
ar
ia
n
Gr
Li
ee
th
ua k
S l n ia n
ov
en
ia
Tu n
rk
is
h
Ar
ab
ic
Cr
oa
ti a
Es
n
to
ni
an
He
b
Ja r e w
pa
ne
s
La e
Be t v
ia
lo
ru n
ss
ia
n
Ot
he
r
Fr
e
h
Ge
rm
h
is
gl
Po
En
lis
0
an
10%
Figure 19
Languages used at the business services centers
20
30
36%
highest number of languages used at a single
business services center
share of the business services centers using
at least 10 languages
9
68%
average number of languages used at
business services centers – higher than the
Polish average (8 languages)
share of the business services centers using
at least 5 languages
Foreigners employed at business services centers
84%
32%
share of business services centers
employing foreigners
maximum share of foreign employees
at a single business services center
6%
20%
average share of foreigners among
all analyzed business services
centers' employees
share of business services centers
where foreigners represent at least 10%
of all employees
2.
France
1.
Ukraine
3.
Spain
Apart from the three countries
shown in the diagram, foreigners
working in business services
centers most often come from
the Netherlands, India, Italy,
Romania and Russia.
Figure 20
Major countries of origin of foreigners working at business services centers in the Katowice Agglomeration
21
Employee training offered by business services centers
Share of centers offering training
100%
Induction training
Soft skills e.g. communication,
emotional intelligence
96%
Language skills
(including certification)
80%
Project management
e.g. PMP, Agile, Scrum
76%
Manager coaching
72%
Time management
72%
Computer and internet technologies,
e.g. CISA, ITIL
60%
44%
Financial, e.g. CIMA, CIA, ACCA, CFA
40%
Business analytics, e.g. 6 Sigma, CBAP
16%
Marketing, e.g. CIM
8%
Supply chain, e.g. APICS
12%
Other*
0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Figure 21
Employee training offered by business services centers
* some of the trainings listed as “Other” include: “specific technical training” and IFRS (International Financial Reporting Standards)
86%
85%
53%
average share of business
services centers' employees
with higher education (N=23)
average share of business
services centers' employees
employed on a full-time basis
(N=24)
share of women in overall
employment at business
services centers (N=23)
52%
of business services centers
employ at least 90% of
their employees with higher
education (N=23)
72%
of business services centers
employ at least 90% of their
employees on a full-time
basis (N=24)
37%
share of women as
managerial staff of business
services centers (N=23)
22
Employees with Disabilities
Business services centers employing persons
with disabilities list the following facilities and
accommodations: handicapped parking spaces,
accessible workspaces and bathrooms, accessible
building layout to allow employees with disabilities
to move about comfortably, software solutions for
visually-impaired employees, additional paid time off,
flexible working hours and additional breaks during
the workday.
60%
of business services centers employ
persons with disabilities (N=25)
Non-wage benefits
Table 2
Non-wage benefits most commonly offered by business services centers
All employees
Private medical care (92%) / Multisport/fitness card (88%) / Group life insurance (80%) /
Flexible working hours (76%) / Return of training costs (72%) / Social Benefits Fund (72%) / Option
to work from home (60%) / Bonuses for individual contributions (60%) /
Fresh fruit in offices (56%) / Additional bonuses for meeting targets (56%)
Team leaders
Cell phone (72%) / Laptop (40%) / Parking space (32%) / Option to work
from home (16%) / Relocation bonus (8%)
Managers
Cell phone (68%) / Parking space (52%) / Laptop (32%) / Option to work
from home (32%) / Corporate card for private use (32%)
13%
average share of non-salary costs (non cash) per FTE on annual basis (N=16)
Relations between business services
centers and universities
Business services centers operating in the Katowice
Agglomeration willingly cooperate with universities.
They offer internships and training for students,
take part in job fairs, organize open days, workshops
and lectures. It is worth noting that, for the centers,
cooperation with universities is a way of building up
students’ awareness of the business services sector.
Company representatives emphasize that universities
increasingly see the need to cooperate with business.
They sign cooperation agreements with centers on
the organization of internships and training for their
students. In this way, students can gain their first
professional experience in the industry, while centers
obtain future employees.
92%
of centers cooperate with universities
23
Share of centers cooperating with universities
86%
Recruiting future employees
59%
Conferences
55%
Educational projects
50%
Training, courses
27%
Joint studies
18%
Research projects
14%
Other*
0
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Figure 22
Types of collaboration between business services centers and universities
* some of the types of collaboration listed as “Other” include: partnerships, job fairs, ABSL Academy, “Sukienka w biznesie – czyli kobieca droga
do sukcesu” [Dress in the Business World: A Woman’s Path to Success].
Table 3
Examples of collaboration between business services centers and universities in the Katowice Agglomeration
Company
Sample activities as part of collaboration with universities in the Katowice Agglomeration
Capgemini
»» Cooperating with University of Silesia, Silesian University of Technology, University of Economics in Katowice,
Katowice School of Economics, Silesian School of Management, etc.
»» Participating in university academic councils.
»» Organizing internships and training for students.
»» Organizing training, lectures and industry events.
»» Case Week – workshops for students organized with Silesian University of Technology, etc.
»» Organizing open days, participation in job fairs and career days.
Future
Processing
»» Cooperating with Silesian University of Technology, University of Silesia.
»» Funding two computer laboratories for those institutions.
»» Internships, training and seminars for students.
»» Organizing a series of workshops and lectures titled “Dobre Praktyki Tworzenia Oprogramowania” [Best Practices
»»
»»
IBM
in Software Development]. This project is addressed towards students of the Silesian University of Technology and
University of Silesia – its goal is to increase students’ competence and knowledge in developing software through
presentations of the practical aspects of IT. The lecturers are employees of Future Processing, specialists
in software engineering.
Organizing the international programming marathon “Deadline 24”. As part of the competition, teams of three
compete by solving algorithmic problems for 24 hours.
Preparing and running the course “Tworzenie oprogramowania w zmiennym środowisku biznesowym” [Software
Development in a Changing Business Environment] (for IT students of the Silesian University of Technology).
The classes cover the problem of software development as a business problem solution, and are aimed at showing
students the types of issues they will face in their future professional work.
»» Cooperating with, among others, the Silesian University of Technology, University of Silesia, University of Economics
in Katowice, Katowice School of Economics, University of Dąbrowa Górnicza.
»» Providing software and educational materials to universities for educational and academic purposes.
»» IBM Open Day, and an Open Day for Persons with Disabilities.
»» Teaching program for students: Corporate Readiness Certificate. This projects brings the worlds of business and
science together. It consists of a series of practical sessions aimed at preparing students for project and team work
in large corporations.
24
Company
Sample activities as part of collaboration with universities in the Katowice Agglomeration
ING Services
Polska
»» Cooperating with, among others, the University of Silesia, University of Economics in Katowice, Silesian University
of Technology.
»» Organizing meetings for students and graduates aimed at presenting possible forms of collaboration, employment
and development within the company, organizing internships and training.
»» Submitting proposed subjects for student dissertations.
»» Organizing the Corporate Readiness Certificate program in cooperation with IBM Polska, ING Bank Śląski and
the University of Economics in Katowice.
Kroll Ontrack
»» Cooperating with the University of Silesia and the Silesian University of Technology.
»» Running courses at universities on testing, programming – practical skills useful in the IT industry.
»» Presenting the company’s cultural and organizational sides to students and graduates.
PwC
»» Cooperating with, among others, the University of Economics in Katowice.
»» Educational activities (workshops, presentations, meetings with students).
»» Offering internships and training for students and graduates.
»» Organizing the nationwide “Grasz o staż” [Internship Challenge] competition in which students solve practical tasks
to win a paid internship from among many companies, including from the business services industry.
»» WEX internship program for first-year students, at the headquarters and local offices of the company. Students have
»»
the opportunity to gain their first professional experience, to train, to deal with practical issues from various fields,
while the company puts the most successful through a simplified recruiting process.
The PwC Experience competition for seniors and graduates. The competition has a few stages (online testing, case
studies) and allows students to tackle actual challenges faced in the workplace.
Rockwell
Automation
»» Equipping a new laboratory at the Silesian University of Technology.
»» Job fairs, information campaigns, lectures for students.
»» Supporting students in preparing master’s theses.
»» Branding activities – strengthening the company’s brand image and industry knowledge among students.
»» Financing post-graduate studies for employees, e.g. in project management.
Sopra Steria
»» Working together with philological faculties (due to the need to have French-speaking employees).
»» Cooperating with the Silesian University of Technology.
»» Vacation internship program.
»» “Flex Agreement” for students – the opportunity to fit their work schedule to their university schedule.
Source: ABSL’s own study based on the websites of each company and university and on information obtained during interviews with business
services center representatives
Representatives of business services centers from
Katowice and the Katowice Agglomeration emphasize
the importance of the challenges cooperating with
business poses to universities. They point out that
business activities are characterized by the need for
efficiency in the face of market needs which change
rapidly. Universities should adapt their teaching
programs accordingly by offering, for example,
accelerated courses covering problems of particular
importance to business.
Business services center managers indicate the need
to ensure that foreign languages are taught at a high
level, especially in the case of technical universities.
Graduates of technical faculties who have excellent
command of foreign languages are the most attractive
as potential staff of business services centers.
25
Assessment of business location
their opinions on the features of Katowice as a business services location. All of the features analyzed
obtained a favorable rating, with the highest being
the availability of transportation and modern office
space (9.3 on a scale from 1 to 10).
In the survey, representatives of business services
centers from Katowice (for which the city is the main
location of their activities in Poland) were asked for
9.3
Availability of transportation (airports, trains)
9.3
Availability of modern office space
8.4
Quality of public transportation
7.6
Image of the region in the opinion of investors
7.0
Availability of highly-qualified staff
7.0
Collaboration with local authorities
7.0
Collaboration with local universities
Assessment of competition among BPO, SSC, IT and R&D centers
on the local labor market: 7 out of 10 points.
Katowice companies from the sector assess the level of competition
on the local labor market as 7 on a scale from 1 to 10, where 10 means
very strong competition. This means that rivalry among centers is perceptible, but is far from ‘draining’ the available pool of employees.
Figure 23
Assessment of business location
Source: ABSL’s own study based on the results of a survey addressed to business services centers (N=10 companies employing a total of 5,300
persons) for which Katowice is the main location of their activities in Poland
26
3 | Companies about
themselves: success stories
Among the several dozen of investors having business services centers in the Katowice
Agglomeration there are many world-renowned companies, leaders in their industry.
Moreover, leading Polish suppliers of IT services and business processes outsourcing
have their head offices here. A clear majority of these have expanded the scope of their
services and have hired more people in the course of their activities in Katowice
and the Katowice Agglomeration. There have been many successful investments,
some of which are presented below.
27
Sopra Steria Polska was established in 2007 in answer
to the needs of the Group for a new IT services center
in Central Europe as part of its nearshore strategy.
Neither Poland nor Katowice were accidental choices.
Good infrastructure, a stable socio-political situation,
and above all a large number of students and qualified
candidates for work – all of these led the company
to choose to open its headquarters in the heart
of Silesia Province.
The French Sopra Steria Group has been providing
IT solutions for customers from both the public and
private sectors for almost fifty years, and employs
almost 40,000 people worldwide. Today, 700 of these
work at the Global Delivery Center (GDC) in Katowice.
The Katowice branch initially numbered only 40
people, and was created mainly to provide Service
Desk-type services – IT support for users from various
European countries. It soon turned out that Sopra
Steria Polska was able to offer customers a wide
range of advanced IT services at a very high level.
The firm transformed itself into a specialized infrastructure management and application development
center, a partner in transformations, and an expert
in such fields at ITSM, using the DevOps concept,
Kroll Ontrack Sp. z o.o. is the Polish branch of Kroll
Ontrack Inc. – a world leader in supplying data recovery services, ediscovery and software development.
In Katowice, the company opened a data recovery
laboratory which is the largest and most technologically advanced in Central and Eastern Europe, as well
as the Kroll Ontrack software development center,
the largest of its kind outside the USA. Silesia has
been the company’s headquarters from the moment
operations began in Poland in 2001. Today, more
than 125 employees work for the company
and transitions based on ITIL methodology. GDC
customers today are banks, large corporations from
the telecommunications industry, other industries,
and trade. The company also conducts several
interesting projects related to software development
entrusted to it by European institutions.
The Polish branch of Sopra Steria owes its success
to a team of ambitious, highly-skilled specialists in
new technologies who love working in an international
environment and constantly seek better solutions.
GDC employees pride themselves on professionalism,
on the standardization and automation of processes,
and are partners for their customers. Interestingly,
more than 60% of those employed in the Katowice
Sopra Steria Center are women – who also comprise
half of company managers.
In the coming years, the company plans to meet
customers’ needs by continuing to grow in the area
of highly-specialized IT services, hiring even more
IT experts.
in Katowice, and give the continuous growth of the
company, that number is sure to increase. Silesia has
expertly-trained IT specialists. Undeniably, one factor
in this is the high level of teaching at local universities,
with which Kroll Ontrack closely cooperates. The
specialists in the Katowice branch of the company
create solutions for customers the world over. Their
comprehensive range of skills translate into a high
level of services and high-quality, innovative solutions
which meet current market needs.
28
Global Finance Operations (GFO) is one of the
global financial centers of Rockwell Automation.
GFO Katowice employs over 180 people responsible
for Accounts Payable, Accounts Receivable,
General Ledger, Fixed Assets, Intercompany
settlements, System Business Solutions projects
and settling Travel and Expense, as well as projects
implemented within the global financial center.
Rockwell Automation is an accredited ACCA employer.
Apart from the possibility of obtaining an ACCA
certificate, training courses are organized on basic
Unilever Poland Services – the European Supply Chain
& Finance Operations Centre – The Katowice Hub
The Katowice Hub is Unilever’s in-house centre of
operational excellence. The idea behind the creation
of the center was born from the need of management centralization of key business areas, such as
financial and transport operations. This structure
allowed to accelerate many processes, significantly
increase the efficiency and thus performance of
Unilever and the team in Katowice has already
achieved excellent results through the years.
accounting and specialized subjects, as is internal
training, which permits employees to become
familiar with work in other areas and understand
the functioning of the organization as a whole.
Employees can continually improve their language
skills by taking part in language courses. They also
participate actively in the Employee Value Proposition,
the purpose of which is to create the best possible
working conditions within the organization through
career development, work environment, integration,
joint projects and employee benefits and rewards.
The scope of the Katowice Hub is transport logistics,
central planning, customer service, master data and
financial services for all of Europe. The Hub has grown
in line with increasing responsibilities and additional
service lines from 20 people in 2008 to above 700
at the end of Mar 2016.
The modern Katowice Hub office, whose interiors
were designed according to the principles of sustainable development, is located at Chorzowska street
in the city center of Katowice.
29
Business image
Source: dreamstine.com
4 | Business image
In this section we present the results of an analysis of responses given by representatives of business services centers operating in the Katowice Agglomeration during
individual in-depth interviews (IDI)1. Discussions focused on the Agglomeration as
a location for conducting business and on the functioning of companies from
the sector. The content is supplemented with quotes from respondents.
1
We would like to thank the representatives of Capgemini, Future Processing, General Motors, ING Services Polska, Kroll Ontrack, PwC, Rockwell
Automation, Saint Gobain and Sopra Steria for taking part in the interviews.
30
Business image
Perceptions of Katowice as a location
for business services centers
Availability
of qualified
staff
Changes in the
city, changes
in image
Good location,
convenient transportation
Collaboration:
business – local
authorities
Figure 24
Main advantages of Katowice as a location for business services centers in the opinion of investors
Source: ABSL’s own study based on interviews with business services center representatives
Availability of qualified staff
Representatives of business services centers operating in the Katowice Agglomeration emphasize that
an enormous advantage of the region is the availability of qualified personnel. In their opinion, investments
in business services centers in this area attest to the
potential of local employees.
For business services centers, the most important
factor for growth and success is the human talent
available: people who are ambitious, pro-active,
hard-working, and highly competent. Respondents
emphasize that in the Katowice Agglomeration there
is an abundance of highly competent people.
The quality of Silesian specialists is high
– people prove themselves in their work, they
have a strong work ethic, they work effectively,
not less effectively than their colleagues at
company branches abroad, they are taking on
increasingly advanced projects which require
specialized knowledge and skills. Silesian staff
show that they’re worth investing in.
Candidates often come back – for example, they
studied in Kraków but want to return to the region,
because they have family here and want to work
and live here permanently.
Respondents add that the close proximity of cities
in the Agglomeration and the good transportation
connections allow employees to move freely among
locations. Employees, then, often choose to live in one
city and work in another.
According to center representatives, another strength
of the Katowice Agglomeration is the large number
of universities it accommodates, which prepare
students in many fields related to the work of business
services centers. Those universities act quickly,
undertaking initiatives aimed at developing their
students and the whole region. They are also open
to initiatives coming from business, as attested to
by their cooperation in preparing and implementing
the ABSL Academy program1.
1
A prestigious educational program run by ABSL member
companies in cooperation with the best universities in Poland.
It arose in connection with the growing need for employees
In respondents’ opinions, Silesians are attached to the
city they were born in and to the region. Even if they
studied elsewhere in Poland, they gladly return to their
native region to work as professionals.
having practical skills which will enable them to build their
careers in the business services sector. The objective of the
program is to increase the number of candidates prepared for
work in the sector and to supplement activities promoting work
in that industry. The program is addressed to students, graduates
and working people who wish to find employment in business
services centers or to acquire skills which will distinguish them
on the labor market and help them develop their career path more
quickly. Courses are conducted in English. More at: www.absl.pl
31
Business image
Centers' representatives point out that Silesia, and
the Katowice Agglomeration, feature a well-developed
tradition of engineering, which is why it is possible
to find valuable employees. Respondents say that
local engineers are ambitious employees who are
eager to work on advanced projects, to develop their
skills, and to take on new professional challenges.
In general, Silesia is full of good engineers, those
who are well trained at technical universities in
the region, and certainly in some way that engineering tradition with which the region is strongly
associated is grounded here and yields results...
Respondents appreciate that employees prove
themselves, have a strong work ethic, work effectively,
and take on increasingly advanced projects requiring
specialized knowledge and skills. In the opinions
of company managers, Silesian personnel engage
themselves in the performance of their work, strive
to make it of the highest quality, and at the same time
seek personal development.
In Silesia, there’s an ethos of good, solid work,
and this is very important, you probably won’t
find it so often in other cities in the country like
Warsaw, where there are a lot of newcomers,
where everyone’s after something different. Here
that work ethic is very strong, and it translates
into results, no matter what the industry.
A city in transformation
KATOWICE
Green city
City of youth
Transformation
Modernity
City of culture
Openness to business
Rapid growth
Renewal
Intensity
New investments
Figure 25
Associations of business services center representatives concerning Katowice
Source: ABSL’s own study based on interviews with business services center representatives
32
Business image
Representatives of the companies have noticed the
positive changes which have taken place in Katowice
in the recent years. They emphasize the importance
of city transformation towards a modern, businessfriendly location and a place characterized
by high quality of living.
An important factor noted by business centers' representatives is the development of urban infrastructure,
which is becoming increasingly attractive visually,
for both residents and business guests.
In the business context, it is vital for a city to draw
attention to itself, to stand out from among its
competitors. In Katowice, this is accomplished in
part by the dynamic transformation the city is going
through, its increasing visual attractiveness and
well-designed logistical and transportation solutions.
The city center is growing, and is now the city’s
business and cultural calling card.
A basic feature which a city should have is
something which delights us for being unique.
In speaking of the business services sector, that
element must show modernity, and Katowice
certainly makes an impression with its logistical
and transportation solutions. It delights by the
change, the transformation which has taken
place in the center. This is a feature which shows
that the city is moving in the right direction,
and is modern.
Change in the city’s image
Respondents perceive the enormous change
in the city’s image in recent years. They see today’s
Katowice as a city worth investing in, which is developing rapidly in many dimensions to become
an evermore attractive place to live and work.
Once I associated the city just with heavy
industry, with mines; my father worked in a mine,
so that’s how I thought of the whole region.
I didn’t like Katowice much when I was young.
Now I associate it with very, very rapid growth,
with the enormous changes that have taken
place over the past few years, with an emphasis
on culture, among other things.
Given Katowice’s potential, and its previous image
as a typical industrial town, the change in the city’s
image is of enormous importance, and opens up new
prospects and possibilities for development.
33
Business image
Advantageous location
and good infrastructure
Representatives of centers note Katowice’s excellent
location, which they see as an important factor when
locating business services. They also point out that
the increasingly efficient transportation among the
individual towns of the Agglomeration also raises
the region’s business potential. They emphasize that
this is important because residents of the region thus
show a high degree of mobility, often working in a
town other than the one they live in. The short distances between the towns of the Agglomeration and the
ability to move quickly between them make it possible
for these people to commute from other towns.
Respondents also acknowledge Katowice’s attractiveness for foreign business visitors due to the availability of international airports with a multitude
of connections.
In Katowice itself, not only transportation infrastructure is being developed, but also the real estate market
– of special importance to the business services
sector. Respondents mention that, with new office
space being commissioned for use, some companies
decide to relocate their offices, especially as they
increase hiring and need more office space.
In Katowice, the progress made in transportation
infrastructure is clearly noticeable. The city features
properly-integrated transportation access solutions
which should affect further business development.
Representatives of business services centers operating in Katowice estimate that more than half of their employees commute to work from other
towns, mainly those belonging to the Katowice Agglomeration. Most often
mentioned are: Gliwice, Chorzów, Sosnowiec, Bytom, Tychy, Ruda Śląska,
Zabrze. People also commute to centers in Katowice from towns beyond
the Agglomeration, such as: Rybnik, Częstochowa, Bielsko-Biała, Pszczyna
and Kraków.
Collaboration:
business – local authorities
In the opinion of respondents, Katowice is a city with
a positive atmosphere for investors. Representatives
of the centers emphasize that the city authorities are
open to cooperating with business. Those authorities
try to meet the needs of both investors who are
considering locating their business services center
in Katowice and companies which already have
a presence in the city.
Katowice is located in the very heart of the
agglomeration, which is a major plus. You can
see that the city is open for business. That is,
when there is a need, you can see the will to
meet one’s expectations and to make sure that
cooperation runs smoothly.
Contact with City Hall is really good from our
point of view. Whenever we need concrete
information, that openness is always there, and
we can talk. We see that on the other side there’s
a partner who willingly tries to help us. I think
that’s a major plus for Katowice.
34
Business image
Contact between business and Katowice City Hall
takes place on different levels. As one of those,
respondents mention cooperation on logistical
matters such as improving transportation access
to office buildings (business parks) in which business
services centers operate. They emphasize that the
city helps on transportation issues in order to make
it easier for employees to get to the office every day.
In respondents’ opinion, Katowice City Hall also takes
an active part in promoting the city, building up its
image as a good place to live and work, in particular
for young people. Business services centers' representatives appreciate those efforts and recognize
how important they are to the business development
of the region.
Companies also note that the city assists their
initiatives in corporate social responsibility (CSR),
such as the Poland Business Run. They emphasize
that cooperation on joint initiatives between different
companies and city authorities is extremely beneficial.
It helps people identify with the company they work
for and the city in which they work. City Hall also
sponsors selected conferences organized by businesses, and helps business services centers in the
recruitment process (e.g. by making employers visible
on dedicated websites). In turn, when a request comes
from city officials, companies welcome visits by
investors considering locating their business services
centers in the city.
It is worth adding an important initiative functioning
in Katowice which, from the point of view of business
services centers' representatives, is a good example
of trilateral cooperation among business, local authorities and universities. This is the ABSL Academy
– a course preparing future business services sector
employees. Business services centers' representatives emphasize that the Academy creates a synergy
effect – the cost of time and work incurred by an individual company is lower, but the effect on the person
being trained is maximized thanks to that cooperation.
Functioning and growth of business
services centers in the opinion
of respondents
Competitiveness of business services
centers
In respondents’ opinions, the competition among
centers which is seen in the city is significantly less
than in many other business services locations.
The respondents highlight that the biggest challenge
is to obtain specialists with years of experience.
In the opinion of business services centers' representatives, the “good” competition in the city will in
the long term have beneficial consequences for the
industry in the region, since it will draw highly-qualified employees to the region.
Respondents also note that there is a “natural turnover" of employees in the sector resulting from
the fact that most employees are young people.
This is a natural phenomenon given the nature of the
sector and competition among companies.
Headquarters of business services
centers
According to respondents, an important factor
spurring the growth of business services centers is
the recognition that “people count” – the specialists
forming a company are vital to its prosperity and
growth. That is why companies from the business
services sector increasingly draw attention to the
needs of their employees. An example of this are
ideas for arranging office space which has a big
impact on creativity and work quality.
Respondents admit that it is very important to have
“space for creative thinking”, conditions which
stimulate employees’ inventiveness and increase their
engagement in fulfilling tasks. The psychological and
physical comfort of employees is crucial.
35
Business image
Future of the industry
Respondents indicate that business services centers
operating in the Katowice Agglomeration are growing
rapidly, taking on more employees and extending their
range of services. They are striving to become centers
of experts in which advanced processes are handled.
Furthermore, the model they use increasingly is that
of automation of selected business processes.
Representatives of centers believe that there is room
for new investors in the region, and room for further
growth among companies already operating here.
They justify this view by: the large number of universities, students, and qualified graduates entering the
market each year. Respondents state that Katowice
will continue to grow, taking advantage of its proximity
to Kraków (the largest business services location
in Poland), constituting an attractive alternative
for investors.
Katowice, located in the center of the Agglomeration,
is perceived by respondents as an integrator of development for the business services sector in the region.
36
Labor market
Source: Katowice City Hall
5 | Labor market
Katowice is a city of young, educated people who have very good command of foreign
languages and are ready to take on the challenges employers from the business
services sector set for them. At universities in the Katowice Agglomeration, almost
94,000 students are being trained, 2/3 of them in Katowice itself. Every year, the local
labor market is charged with graduates having excellent, varied skills.
37
Labor market
HUMAN CAPITAL
Katowice
16,529*
30,362*
60,513
93,875
13
23
number of university graduates
in Katowice
number of university graduates
number of university students
in Katowice
number of university students
number of universities in Katowice
number of universities
Figure 26
Human capital in Katowice and the Katowice Agglomeration – key information
Source: ABSL’s own study based on Central Statistical Office data (30 November 2015)
* academic year 2014/2015
Students in the Katowice Agglomeration are trained
in fields needed for work in the business services
sector. These are primarily the following departments:
business and administration, information and communications technologies, technical and engineering and
philology (studied by a total of 40% of students).
A significant number of students choose an educational path which involves languages. At the University
of Silesia, 5,605 students study at the Faculty of
Philology (as at 30.11.2015). Among foreign philologies, most students choose English, followed by
German and Spanish. It is worth adding that, within
the Katowice Agglomeration (in Katowice and Gliwice),
there are three high schools which implement the
International Baccalaureate Diploma Programme.
38
Labor market
19% 14% 10% 7%
business and
administration
medical
technical and
engineering
social sciences
6%
philology
6%
information and
communications
technologies
Figure 27
Most popular fields of study in the Katowice Agglomeration
business and administration
technical and engineering
languages
Katowice
information and communications
technologies*
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Figure 28
Number of persons studying at business and administration, technical and engineering, language and information and communications technologies faculties in the Katowice Agglomeration (academic year 2015/2016)
* together with a subgroup of interdisciplinary programs and qualifications covering information and communication technologies
1,800
1,755
1,600
1,400
1,200
1,000
800
600
373
400
258
200
0
English
German
Spanish
174
156
110
Slavonic
Italian
French
Figure 29
Number of students of foreign philologies at the University of Silesia in academic year 2015/2016
39
Labor market
Table 4
Gross monthly remuneration [in EUR] in BPO/SSC/IT/R&D centers for employees who know English
F&A: GL
Junior Accountant (1-2 years experience)
Min
Opt
Max
700
810
980
Accountant (2-3 years experience)
1,050
1,160
1,400
Senior Accountant (over 3 years experience)
1,280
1,510
1,860
Team Leader (team of 5-15 persons)
1,860
2,090
2,790
Manager (team of up to 50 persons)
2,330
3,020
4,190
Min
Opt
Max
700
810
980
F&A: AP / AR
Junior Accountant (1-2 years experience)
Accountant (2-3 years experience)
930
1,050
1,280
Senior Accountant (over 3 years experience)
1,160
1,400
1,740
1,630
1,980
2,790
2,330
3,020
3,720
Min
Opt
Max
700
810
980
Banking
Junior Fund Accountant (up to 1 year experience)
Fund Accountant (1-3 years experience)
980
1,140
1,300
Senior Fund Accountant (over 3 years experience)
1,300
1,470
1,790
AML/KYC Junior Analyst (up to 1 year experience)
700
810
930
AML/KYC Analyst (1-3 years experience)
810
930
1,050
1,050
1,160
1,510
810
930
1,050
Analyst (Product Control, Reporting
Business Analysis / 1-3 years experience)
1,050
1,400
1,740
Senior Analyst (Product Control, Reporting,
Business Analysis / over 3 years experience)
1,630
1,860
2,210
AML/KYC Senior Analyst (3-5 years experience)
Junior Analyst (Product Control, Reporting
Business Analysis / up to 1 year experience)
1,630
1,860
2,330
2,330
3,020
4,190
Min
Opt
Max
580
700
930
Customer Service
Junior Specialist (without experience)
980
1,160
1,280
Specialist (over 1 year experience)
1,160
1,510
1,980
1,510
2,090
2,560
Procurement / Order Management
Junior Specialist (up to 1 year experience)
Min
Opt
Max
930
1,050
1,400
Specialist (1-3 years experience)
1,280
1,510
1,740
Senior Specialist (over 3 years experience)
1,510
1,740
2,090
1,860
2,330
2,790
2,790
3,490
4,420
40
Labor market
HR processes
Min
Opt
Max
Junior Specialist (up to 1 year experience)
580
810
880
Specialist (1-2 years experience)
810
1,050
1,280
1,160
1,400
1,860
700
810
880
Senior Specialist (over 2 years experience)
Junior Payroll Specialist (up to 1 year experience)
Payroll Specialist (1-3 years experience)
930
1,050
1,280
Senior Payroll Specialist (over 3 years experience)
1,160
1,510
1,630
1,630
1,860
2,330
1,860
2,330
3,260
Min
Opt
IT
1st Line Support (2 years experience)
810
930
Max
1,280
2nd Line Support (2 years experience)
930
1,160
1,630
3rd Line Support (2 years experience)
1,400
1,630
1,860
IT Administration (3 years experience)
1,400
1,740
2,090
Network / Security (3 years experience)
1,400
1,860
2,790
Business / System Analyst (3 years experience)
1,440
1,860
2,790
Developer (3 years experience)
1,400
1,860
2,790
980
1,160
1,630
1,630
2,560
3,260
Project Manager (team of up to 50 persons)
2,330
2,790
3,260
Min
Opt
Max
930
1,160
1,280
Technologist (over 2 years experience)
1,050
1,280
1,630
Design Engineer (2-4 years experience)
930
1,510
1,860
Senior Design Engineer (over 4 years experience)
1,400
1,630
2,090
Product Development / NPI Engineer (2-4 years experience)
1,050
1,400
1,860
Senior Product Development / NPI Engineer
(over 4 years experience)
1,400
1,860
2,330
Quality Engineer (2-4 years experience)
1,050
1,400
1,860
Senior Quality Engineer (over 4 years experience)
1,510
1,860
2,090
R&D Manager (team of up to 50 persons)
2,560
3,260
3,720
From
To
Tester (3 years experience)
R&D
Laboratory Specialist (over 2 years experience)
Source: Randstad
Table 5
Languages bonus [EUR gross]
Spanish / Portuguese / Russian / Italian
70
190
French
120
210
German
120
230
Scandinavian languages / Finnish / Dutch
190
350
Source: Randstad
41
Office market
Silesia Business Park
Source: SKANSKA
6 | Office market
Katowice, the major office hub of the Katowice
Agglomeration, offers more than 394,000 m2
of modern office space and have maintained its’
fifth position in terms of office stock in Poland
(after Warsaw, Kraków, Wrocław and Tri-City).
Due to the proximity of Katowice, the supply of
modern office space in other cities of the Katowice
Agglomeration is quite limited. Chorzow, Gliwice,
Bytom and Sosnowiec are the main office space
locations outside of Katowice.
Entry of new and expansion of already operating
entities from the modern business services sector
in Katowice has contributed to establishing strong
position of the city among the other potential locations for business services sector in Poland.
42
Office market
KATOWICE
Office market
in numbers
394,000 m2
47,000 m2
30%
12.5-13.5 €
100%
52,800 m2
62
32
of existing office space in Katowice
office space in Katowice occupied
by the BPO/SSC sector
increase in the amount of office
space in the last five years
lease agreements signed in 2015
62,500 m2
of office space leased in 2015
office space under construction
monthly rents per m² for the
best locations in Katowice
of office space will be delivered
in 2016
office buildings of less than five years
old in Katowice
69,000 m2
of existing office space
remains vacant
Figure 30
Office Market in Katowice in numbers
Source: JLL, Q1 2016
43
Office market
Development activity in Katowice
The developers activity in Q1 2016 was relatively low
(47,000 m2, of which ca. 70% is vacant), due to the
almost 69,000 m2 of immediately available space
in existing buildings. Largest projects under
construction include: Silesia Star II (12,400 m2),
A4 Business Park III (12,100 m2) or Silesia Business
Park C (10,700 m2).
50% of existing modern office stock in Katowice has
six or less years, so the office market in the city is
“young”. This also proves that from 2010 onwards
Katowice have gained not only the developers’
confidence but which is more important the potential
tenants are willing to come and grow in the city.
One of the largest office parks were completed since
then: A4 Business Park I&II, Francuska Office Centre
A&B or Silesia Business Park A&B.
Moreover, other office projects are in the planning
stage: .KTW (phase I, ca. 18,250 m2, developer
– TDJ Estate – the constructions should start in
June 2016), Grand Central (19,200 m2, developer
– Meyer Bergman), next stage of the Silesia Business
Park D (10,700 m2, developer – Skanska) or GPP
Business Park IV (7,500 m2, developer – Górnośląski
Park Przemysłowy) to name just a few.
Currently Katowice is well prepared to meet the
needs of new companies starting their operations
in the city, and to provide expansion possibilities
for developing enterprises, and therefore continuously looking for more office space for the purposes
of further business expansion.
m2
400,000
350,000
300,000
250,000
200,000
150,000
100,000
Figure 31
Office stock and completions in Katowice
20
16
Q1
20
15
20
14
20
13
20
12
20
11
20
10
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
<2
00
0
0
50,000
Existing stock
Completions
44
Office market
CH
ŁÓ
W DŹ
AR
SZ
A
W
A
Legend:
W
ZÓ
OR
Existing
Wełnowiec
OR
CH
Planned
15
A
Planned roads TRA
SA
Dąb
NIK
ODE
MA
I JÓ
ZEF
AR
CH
4
EŃC
ÓW
BOC
HEŃ
Załęże
Osiedle Witosa
AW
WROCŁ
Dąbrówka Mała
16
SK
W
ZO
Existing roads
OR
ZOW
Bogucice
.
.W
6
SKA
5
7
SKIE
GO
9
8
Szopienice - Burowiec
AL
86
14
O
EG
KI
ŃS
ZIE
ŹD
RO
28
12 13
29
10 11 17 18
3
Zawodzie
30
A4
BA
GIE
26
Śródmieście
AL. GÓRNOŚ
LĄSKA
22
20
23
24
A
KRA
K
CHR ÓW
ZAN
ÓW
Nikiszowiec
27
A
19
1
NN
K
KOWS
MURC
Załęska Hałda
21
25
Janów
2
PSZC
ZYŃS
Brynów
AL
KA
.G
Panewniki
ÓR
NO
ŚL
ĄS
KA
A4
Ligota
KRAKÓ
W
CHRZAN
Ó
W
Giszowiec
Ochojec
Piotrowice
I
ZK
S
CIU
SZ
EU
D
TA
OŚ
AK
Murcki
Kostuchna
RY
ŻO
Zarzecze
KA
Podlesie
BIE
LSK
O-B
IAŁ
A
BIE
LS
Murcki
1
Euro-Centrum
12
Citibank
23
Millenium Plaza
2
Brynów Center
13
Nowe Katowickie Centrum Biznesu
24
Atrium
3
EkoEnergia Silesia
14
.KTW 25
Polski Koks 4
Silesia Business Park A-C
15
Reinhold Center
26
Green Park
5
Rawa Office 16
GPP Busieness Park I-IV
27
Atal
6
Katowice Business Point
17
Altus
28
Centrum Biurowe TETRIS
7
Chorzowska 50
18
Silesia Star I-II
29
Browar Factory Centrum
8
Opolska 22
19
Plus Centrum
30
Grand Central
9
ING Bank Śląski
20
A4 Business Park I-III
10
Mickiewicza 15
21
Francuska Office Centre
11
Supersam
22
Bank PKO BP
Figure 32
Map of office developments in Katowice
45
Office market
Demand for office space
Since 2012 the average registered take-up volume
in Katowice exceeds 50,000 m2, including transactions concluded by the companies from the business
services sector which number is continuously
growing. In 2015 30% of all signed deals were represented by the companies from the modern business
services sector.
Year 2015 was a record-breaking in terms of leasing
activity in Katowice, with take-up totalling 62,500 m2
(a level comparable to the 2013 figure and up 30%
y-o-y – 48,300 m2). Around 73% of signed leases
were new deals (including pre-lets and expansions). Renewals were represented by 26% of all
signed deals (16,700 m2). Among the most notable
transactions closed in 2015 are: Tauron (renewal
and expansion, 10,000 m2), PKP Cargo (new deal,
7,650 m2), Capgemini Polska (pre-let, 5,600 m2),
Mentor Graphics (pre-let, 4,650 m2), Sopra Steria
(renewal, 4,100 m2) and Wincor Nixdorf International
(new deal, 3,600 m2).
A couple of years ago office market in Katowice and
its agglomeration gained momentum when it became
an important destination for the modern business
services sector, which remains a major driving force
behind the commissioning of new office projects and
GPP Business Park
a strong factor in demand growth. The city features
a sizeable amount of high quality immediately
available office space of 1,000 m2 and more, meeting
the requirements of the sector; and along with new
office projects entering the market that choice will
continuously increase. In Q1 2016 22 existing office
buildings offered vacant units over 1,000 m2 – 11
of which were completed in the last five years.
Tenants typically choose Katowice having analysed
the bottom line costs such as rental levels for office
space and labour cost, in conjunction with immediate
access to around 2 million people who live within
the Katowice Agglomeration area and strong position
as academic center.
In Q1 2016 existing buildings provided around
69,000 m2 of immediate available space for rent,
which corresponds to a 17.4% vacancy rate for the
city and comparing to the year end it is a 4.2 p.p.
increase in rate and almost 18,000 m2 growth in
vacant meters. 60% of entire available office space
in Katowice is to be found in the buildings completed
in 2010-2015. A further 33,800 m2 is available in
developments currently under construction, providing additional leasing options.
Source: Górnośląski Park Przemysłowy
46
Office market
Source: Echo Investment
A4 Business Park
Rents
into account all the available and offered by developers incentives, are even 10% to 15% lower than
headline rents.
Prime headline rents in Katowice were static over
2015 and ranged between €12.5 and €13.5 / m2/
month. The 2016 outlook remains positive with no
rental decline anticipated. The downward pressures
may be applicable to effective rents, which taking
It is worth to mention that prime rents in the city are
slightly lower to those found in other major cities
in Poland (like Kraków, Wrocław or Poznań), which
is beneficial for potential tenants.
Lublin
Łódź
Szczecin
Katowice
Tri-City
Kraków
Poznań
Wrocław
10
Figure 33
Prime headline rents (€/ m²/ month)
11
12
13
14
15
47
Office market
Summary and projections
The large available selection of vacant office space
(ca. 69,000 m2) in Katowice, may result in revision of
the future developers plans, especially for the 2017,
as of now only 13,000 m2 is to be delivered that year.
.KTW
Despite the continued demand of approximately
50,000 m2, further upward pressure on the vacancy
rate may take place, as the year 2016 will proceed.
Furthermore in 2016 potential tenants can expect
significant incentives from the developers.
Source: TDJ Estate
48
Quality of life
7 | Quality of life
Thanks to its extensive green areas and numerous tourist, sports and recreation facilities, Katowice and the Katowice Agglomeration are an attractive place for spending free
time. It is worth emphasizing that, in terms of green areas (which cover more than 46%
of the city’s area), Katowice ranks 3rd in Poland among city counties (Central Statistical
Office – CSO).
49
Quality of life
Each year, hundreds of thousands of visitors from
various countries are drawn to Katowice for cultural,
entertainment and artistic events. The best-known
of these are the Rawa Blues Festival, Tauron Nowa
Muzyka Festival, the Silesian Jazz Festival, Mayday,
and the OFF Festival.
The city has also hosted major international sporting
events such as the 2014 Volleyball Men’s World
Championship and the 2016 European Men’s Handball
Championship.
KATOWICE
KATOWICE
AGGLOMERATION
KATOWICE
Cinemas
8

Total hotels
22
16
Museums (incl. branches)
8

37
1
35

6

12
  
17
4
Facilities with conference rooms
42
1
   
Art galleries and dealers (CSO)
9
71
    
Theaters
13
KATOWICE
AGGLOMERATION
35
 
95
5
17
Number of mass events in 2015
55
488
Figure 34
Quality of life in numbers
Source: ABSL’s own study based on: Central Statistical Office, Booking.com, e-teatr.pl, nimoz.pl, filmweb.pl, salebiznesowe.pl
50
Investor support - contact information
8 | Investor support
– contact information
Katowice provides an effective local system for supporting investors, cooperating with
such bodies as the Polish Information and Foreign Investment Agency, the Katowice
Special Economic Zone, institutions from business circles, and advisory firms. Investors
are given assistance in implementing investment procedures, and also obtain exhaustive information on the development of the business services sector in the Katowice
Agglomeration. Investors can count on numerous forms of support which facilitate
the start-up or growth of business activity. The investor support system is run by the
Investors Assistance Department of Katowice City Hall (www.invest.katowice.eu).
51
Forms of assistance for investors
The Katowice Special Economic Zone, the largest such zone in Poland in terms
Income tax relief

of investment value and employment, is an appropriate solution for businesses wishing
to utilize public assistance in the form of CIT tax relief, calculated on the basis
of investment outlays incurred or new jobs created.
Katowice City Hall offers relief from tax on real estate under de minimis assistance,
as well as relief from tax on real estate constituting regional investment assistance.
Real estate
tax relief

Further, within the city of Katowice, a resolution of the Katowice City Council is in force
which provides real estate tax relief from tax on buildings and parts thereof built before
1945 situated in the city of Katowice in which renovations of their facades have been
performed. That resolution is addressed to both natural persons and entities conducting business activity.
We offer investors creating new jobs the following forms of support: internships with
Services of the
Poviat Labor Office

employers, subsidized jobs, refund of costs of equipping or upgrading work stations,
individual training, grants for creating teleworking stations, refund of employer costs
incurred for social security contributions for the unemployed, addressed at persons
up to the age of 30 starting their first job. Costs are covered by the Poviat Labor Office.
Katowice and the Poviat Labor Office offer support when recruiting employees, e.g.
Employee
recruitment

through organizing job fairs. In cooperation with City Hall, Academic Career Centers
can create dedicated websites and places for publishing job offers, e.g. special notice
boards. Career centers maintain databases which greatly simplify the search for
suitable candidates.
Marketing support
Office space


Katowice offers an organized marketing campaign on investments in Katowice which
utilizes, e.g. outdoor advertisements and on-line ads in social media and the press.
During the preparatory phase of an investment, the City of Katowice and the County
Labor Office may provide premises in which a recruitment team can conduct interviews
or intensive training.
Adaptation
of public
transportation

In Katowice it is possible to organize additional bus stops (or bus connections)
Government grants

Employment grants and investment grants
for the future employees of a strategic investment.
52
Contact
Investors Assistance Department
of Katowice City Hall
1. Maintaining databases on investment areas
in Katowice and providing information on investment conditions in the city, advice for investors
and assistance in locating investments.
2. Serving domestic and foreign investors, including
by: conducting negotiations with investors, taking
part in preparing necessary documentation,
monitoring investment projects at successive
stages, including pro-investment care.
3. Preparing investment offers of the city and organizing meetings between investors and Katowice
city officials.
4. Working to attract investors to Katowice in
cooperation with: The Polish Information and
Foreign Investment Agency (PAIiIZ), the Katowice
Special Economic Zone, the Silesian Investor
and Exporter Assistance Center, Polish foreign
chambers of commerce, advisory and consultancy firms, and other institutions acting as intermediaries in attracting investors.
5. Providing information on foreign investments
in Katowice and creating new forms of assistance
for investors.
Contact:
Katowice Special Economic Zone Co.
The Katowice Special Economic Zone (KSEZ)
offers investors the opportunity of utilizing
state aid in the form of tax exemptions in connection
with investment outlays they incur or new jobs
they create. The KSEZ has already invested
in over 250 companies, including from the
business services sector.
Contact:
Katowice Special Economic Zone Co. /
Katowicka Specjalna Strefa Ekonomiczna S.A.
ul. Wojewódzka 42, 40-026 Katowice +48 32 251 07 36
[email protected]
Convention Bureau Katowice
The Katowice Convention Bureau acts as a point
of first contact for persons interested in organizing
business events in Katowice; it provides data on
entities serving congress, exhibition, sporting and
cultural events, acting as a consultant and advisor
on the services available.
Mateusz Skowroński
Director of the Investors Assistance Department
Katowice City Hall / Urząd Miasta Katowice
Rynek 1, 40-003 Katowice
+48 32 25 93 823
[email protected]
www.invest.katowice.eu
Contact:
Convention Bureau Katowice
Katowice City Hall / Urząd Miasta Katowice
ul. Młyńska 4, 40-098 Katowice
[email protected]
www.convention.katowice.eu
53
Fundusz Górnośląski S.A. Katowice branch
Silesian Investor and Exporter Assistance Center
The Foundation’s main objective is to further the development of the region through cooperation with investors, government administration, local government, the
scientific and business communities and the press in
connection with the implementation of EU programs.
Moreover, it serves and implements domestic and
foreign programs and projects through obtaining
certification for services provided in order to develop
effective applications for assistance resources.
1. The Center provides economic information
on the region for investors.
2. It searches for locations for greenfield and brownfield investments.
3. It supports investors in direct contacts with
units of local government.
4. It cooperates with the Katowice Special
Economic Zone.
Contact:
Fundusz Górnośląski S.A. Katowice branch
ul. Powstańców 17, 40-039 Katowice
+48 32 72 85 800
+48 32 72 85 803
www.oddzial.fundusz-silesia.pl
www.garr.pl
Contact:
Silesian Province Marshal’s Office /
Urząd Marszałkowski Województwa Śląskiego
Silesian Investor and Exporter Assistance Center /
Śląskie Centrum Obsługi Inwestora i Eksportera
ul. Ligonia 46, 40-037 Katowice
+48 32 77 40 978
[email protected]
www.invest-in-silesia.pl
Źródło: Katowice City Hall / R. Kaźmierczak
54
Poland - key facts
9 | Poland – key facts
A leader on the business services map
212,000
employees at BPO/SSC/IT/R&D
centers in Poland (including 177,000
in foreign capital companies)
Q1 2016
38,437,239
USD 287.3
1,405 thous.
3.6%
people in Poland
(CSO, 2015)
students in Poland
(CSO, 30 November 2015)
405
universities in Poland
(CSO, 30 November 2015)
billion accumulated value of foreign
investments in Poland
(31 December 2015)
GDP growth in 2016 (NBP forecast)
PLN 4,202
average monthly remuneration
(CSO, Q1 2016)
Poland is a member of:
Figure 35
Poland – key facts
Source: ABSL, CIA World Factbook, NBP, Eurostat, CSO, EY, www.ef.pl/epi
Schengen (2007), EU (2004),
NATO (1999), OECD (1996),
WTO (1995)
www.absl.pl

Business Services Sector in the Katowice Agglomeration

Transcription

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