Untitled - Eldorado
Transcription
Untitled - Eldorado
© 2014 by ELDORADO S.a.s. Via del Capriolo 49 R 16144 Genova Italy www.eldoradosas.it Ph: (+39) 010 821769 [email protected] The initial project with Chanel dates back to 2003. The making of a prototype, however, did not start until 2005 – thus marking the beginning of Eldorado’s cooperation with Chanel. Such a long time frame has mirrored the project’s complexity: the need to combine handmade products that require extremely sophisticated craftsmanship together with cutting-edge technologies proved to be a considerable challenge. The fact that the very first project has remained unchanged throughout its production, is for our company a great source of pride. Due to the cooperation between Chanel’s creative artits and Eldorado’s manufacturing team, truly extraordinary accomplishments have been achieved. I To complete this project, specially made acrylic calibrated rods manufactured to the most precise measurements were inserted into laser-cut holes which fitted perfectly, without using any kind of adhesive. Needless to say, only the highest degree of accuracy made this possible. The three-dimensional effect of the heart-shaped projection, was then enhanced by the optical conductivity properties of acrylic glass – which, in its behaviour, is very similar to optical fibres. The use of opaque black acrylic glass for the external box – which is drilled into surface at the front, regardless of where the rods are inserted – meant it was possible to block the back light and release it either through the heart-shaped rods or through the whole front part, depending on the observer’s position. To complete the work to the client’s satisfaction, we then inserted colourful filters between the front and the lighting system to make every heart a differevnt colour. Acrylic embedment. Embed, insert, enclose, include, plunge, or pour. Plenty of terms can describe one of the most delicate and laborious processes in the field of methacrylate: that of acrylic pouring. The problems involved in this process are such that every single work can be considered as the result of a series of trial and error. The compatibility of the raw materials, the temperatures reached during the polymerization process (above 200°C), the differences in thermal expansion coefficients for the various materials, and the thermodynamic properties of the adjacent surfaces, are all factors resulting in the need for a highly painstaking and complex procedure. These tailor-made acrylic blocks – 50-millimeters thick, embedded with spheres made of steel and black glass – created for Chanel, are just as complex. Nevertheless, our experience enabled us to successfully complete the project. The unparalleled acrylic glass transparency coefficient, (light transmittance: 92%) has created a uniquely floating effect. The production of crystals in the finest shapes, with a mix of shiny or satin finish and unusual colours, have made Lalique a legendary name. The Poissons collection – launched during the Nineties yet still very much in demand – made of colourful crystal, depicts a tiny tropical fish and is available in as many as 28 different colours – all of which are transparent except, obviously, the black one. The 10mm-thick acrylic glass cases produced by Eldorado for Lalique, together with the round rod supports at different heights, have created an ideal aquarium for the Poissons collection. Acrylic glass transparency adds a magic touch, and the final effect appears similar to a school of fish in water. And if you think the 24-fish aquarium is fascinating, the 100-fish version, 1-metre long, is truly impressive! II Eldorado’s cooperation with the Hotel President Wilson in Geneva started back in 1999, when Eldorado created a set of trays made of acrylic glass with white linen embedded and with the hotel’s logo on the shaped handles. Since then, the array of items produced for the Hotel has been both the finest and the most original, ranging from giant fish, arbre magiques hanging down in front of the windows in the rooms at Christmas, the totem placed at the Spice’s restaurant entrance (a 230 kilo acrylic block with the logo engraved), or the ice-effect acrylic pool furniture. III The undisputed prestige of the Hotel is apparent upon entering the building. The Hotel has several themed restaurants, spa resorts, luxurious rooms and suites, and of course the marvellous swim- ming pool overlooking Lake Geneva. The context being, the attention to detail and the quality required by the Hotel’s design team are undoubtedly of the highest standard. The materials testing and the innovative manufacturing needed to create the products required have therefore always prioritised our work with the Hotel President Wilson. Ferrari. Simply a legend. Surely one of the most famous and loved brands in the world, evoking passion and a whirlwind of emotions that is impossible to define. The immense satisfaction and, we dare to say the honour of being asked by Ferrari to create acrylic sculptures to be used at various Grand Prix as well as for Ferrari memorabilia, is also indescribable. Throughout the prototype design phase, so many solutions were devised that they gave birth to two lines of production: the first embeds small items into acrylic glass, with a red filter and the screen-printed logo on an inclined plane to enhance the object’s three-dimensionality. The second, even more refined, is composed of two acrylic blocks, one of which has a hollowed-out shape – cut by means of numerical control machines – of a connecting rod or a piston inside, and subsequently mirrorpolished with mastery. The two blocks are held together by magnets, so allowing the collector to pull out the original engine part and thus enjoy the feel as well as the look. The reverse is completed with a transparent red underside and the screen- IV printed Ferrari logo. The attention to detail by Eldorado throughout all of the project’s phases guaranteed a product of uncompromising quality. Founded by gallerist and publisher Carla Sozzani in 1991 in Milan. For the last two decades 10 Corso Como has repeated its successful formula in a number of Asian cities, with 2 facilities in Seoul, one in Tokyo and the latest which opened in 2013, in Shanghai. All the stores in the Asian metropolis have the same atmosphere and image of the original concept store in Milan – which originally began with an art gallery and a bookstore, and now includes a design and fashion store, a café, a small hotel and the renowned rooftop garden. After Milan, Tokyo and the first store which opened in the urban area of Cheongdam-dong in 2008, in March 2012, 10 Corso Como opened its second location in Seoul – Avenue L – in partnership with Samsung Fashion. As is our custom when opening or after the renovation of 10 Corso Como stores, Eldorado manufactured and set up acrylic furniture, tables and display cabinets which were created by the American artist, Kris Ruhs. The ‘Wave’ showcases, the ‘Pyramid’ and ‘Cake’ displays, the floor lamps and the ‘Hexagons’ (see next page) are the best possible match between the innovative projects by Ruhs and the intrinsic limits of acrylic glass creations. V VI As can be seen in the images below, the use of the Ligne écologique trays for advertising purposes has always been impressive. Of course, the greater the harmony between the elements included and the natural environment, the smoother the final effect – see Moet & Chandon and Tanqueray. But after having produced a tray with miniature bricks embedded in it for a building company, nothing is impossible for the Ligne écologique anymore! Sequined, painted, wrapped in a ball of wool or covered in a glowing layer of material. Eighty baby elephants conceived and designed by the artists and designers involved in the ‘Elephant Parade’, a charity event committed to raising funds and saving the endangered Asian elephant, which took place in Milan and other major Italian cities, between September and November 2011. As soon as the event was over, all the artworks were auctioned. ‘When it was carried away from my studio, I was so sad – said Andrea Rovatti, a graphic designer, who had covered his elephant in eight kilometres of colourful wool, and exhibited his Wrapping an Elephant in Corso Vittorio Emanuele. Our baby elephant had spent two months with us and we’d grown fond of him… we named him Tatino’. With a yellow trunk, blue and green feet, red and fuchsia head: the use of wool conveys the concept of protection. ‘Obviously, elephants are in no need of protection against the cold: it’s just that covering a living being brings this protective idea to mind, and this is the concept I wished to express by the use of a wool covering’. After obtaining the artwork at the auction, Fondazione Bracco asked Eldorado to further protect Tatino and give him a house to live in, which would not prevent visitors being able to observe him closely. VII At the turn of the Millennium, Pratesi tasked Eldorado with the design and manufacture of home accessories made of acrylic glass with elegant fabrics embedded. Ever since the Sixties, Pratesi fabrics have been the most famous and loved by Italian families and later by the American market and global jet setters: over a century of history of a family that has left an indelible mark in the field of high-quality home linens. Agnelli, Caproni, Visconti, d’Annunzio, Gonzaga, as well as Andy Warhol and Liz Taylor, are some of the names that have been associated with this great company’s history. Pratesi linen patterns, variety and beauty of colours – some of which have become so famous as to have been reproduced all over the world – grow in brightness and are ‘fixed’ within the acrylic glass during the polymerization process that precedes the actual manufacturing. Our pride in still producing these accessories today is equal to the importance of the Pratesi name all over the world. VIII Eldorado’s cooperation with Victory, a leading company in manufacturing sports awards, opened the door to the making of many unique trophies such as the diploma of honour awarded to Italian athletes who won Olympic medals in 2008 awarded by CONI (the Italian National Olympic Committee), the certifications for RINA (Registro Navale Italiano), and trophies for CIV (Campionato Italiano Velocità). A special mention also goes to the awards produced each season to the winner of the World Superbike Championship (also known as SBK) from 2007 to 2010. The techniques used to manufacture these kinds of products range from the use of high thickness blocks, to threedimensional modelling tools, laser cutting, customisation through serigraphy or pre-spaced lettering, or coloured filters inserted into transparent acrylic glass. Our victory was seeing our products being raised to the sky on many of the world’s most famous podiums. IX The 2013 reproduction of the Royal Caribbean logo in many examples shows Eldorado’s ability to mix numerical control operations with traditionally handcrafted elements, such as surface polishing. Adding an engraved and sandblasted line as a division between the crown and the anchor, enabled our craftsmen to use just one single block for the whole logo. X Eldorado produced 9 life-size sculptures for the outfitting of one room of the Museum of Delicatessen opened last year in Castelnuovo Rangone (Modena). The acrylic glass sculptures highlighted the art of hand tying, a procedure that is usually only carried out on high-quality delicatessen meats. Our material’s flexibility, together with the accuracy of reproduction, resulted in a precise, shiny and pleasant representation of our clients’ products. XI Text Eldorado Translation Carole Stansfeld Project Coordination Roberta Buscaglia Graphic Design and Art Direction Roberta Buscaglia Printed in Italy by Gutenberg Servizi Cover: Eldorado Creations Photo by Eldorado The publisher can be contacted by entitled parties for any iconographic sources that have not been identified. © 2014 by ELDORADO S.a.s. www.eldoradosas.it