program - Flux : Conference

THE CONFERENCE
FOR GAME CHANGERS
AND INNOVATORS
APRIL 24th 2015
HELSINKI
PROGRAM
HOW WILL THE
FUTURE SHAPE
YOUR BUSINESS?
In a world of hyper-competition and non-stop change, business has
become complex, unpredictable and turbulent. No company is safe
from disruption. Yet, there are more opportunities available to anyone than ever before.
Flux is a conference about the big shifts and trends, ideas, people
and companies that are shaping the future of business. Flux will
help you make sense of the changing world, to give you actionable
insights, perspectives and ideas to create a better future, for your
company, brand and yourself.
Whether you work in marketing, product and service development,
business development, innovation or management, Flux is for you.
We welcome you to join us. The world needs you - to change it.
A CONFERENCE FOR CHANGE AND INNOVATION
Flux Conference is founded, curated and produced by Wonder, the brand and innovation agency.
THE FUTURE OF BUSINESS CALLS FOR
BIGGER LEAPS OF IMAGINATION,
HIGHER AMBITION AND BETTER
ADAPTABILITY TO CHANGE.
Keynote Speaker
MARTY NEUMEIER
(AUTHOR – USA)
Marty Neumeier is an American
author and speaker who writes on
the topics of brand, design, innovation, and creativity. He currently
serves as Director of Transformation for Liquid Agency, a branding
agency headquartered in San
Jose, California.
Keynote Speakers
THE FUTURE LABORATORY
(CO-FOUNDERS – UK)
Christopher Sanderson and
Martin Raymond are the cofounders of The Future Laboratory,
one of the world’s renowned
futures consultancies.
MARTY NEUMEIER (US)
American author and speaker who writes on the topics of
brand, design, innovation, and creativity.
Marty Neumeier is an author, designer, and business adviser
whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand
Gap, widely considered the foundation of modern brand-building;
Zag, named one of the “top hundred business books of all time”
for its insights into brand strategy; and The Designful Company, a
guide to building a culture of nonstop innovation. His latest book,
The 46 Rules of Genius, lays out a universal map to innovation
mastery.
In 1996, Neumeier founded Critique magazine, the first journal
about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures. Today
he serves as Director of Transformation for Liquid Agency in Silicon
Valley, and travels extensively as a workshop leader and speaker on
the topics of innovation, brand, and design. Between trips, he and his
wife divide their time between California and southwest France.
METASKILLS:
FIVE TALENTS FOR
THE ROBOTIC AGE
12:15
Marty Neumeier
45-minute talk
AS THE INDUSTRIAL AGE IS GRINDS TO A HALT, THE
“ROBOTIC AGE” IS PICKING UP SPEED. IN THE NEXT
FEW DECADES WE’LL SEE THE ACCELERATION OF
MAN-MACHINE COLLABORATION, WITH COMPUTERS
BECOMING MORE HUMAN AND HUMANS BECOMING
MORE CREATIVE.
Where will that leave you? Scrambling to stay ahead of the Robot Curve—a cycle of
creative destruction that puts continuous downward pressure on the value of work.
Business no longer needs workers to be robots. It has robots.
The good news is that the Robot Curve can work to your advantage. Those who master
five basic talents—feeling, seeing, dreaming, making, and learning—can rise to the
top of the curve, where they’ll enjoy a high level of creativity, fulfillment, and influence.
You will learn:
:Why the worldwide jobs crisis is really a
talent crisis
:Why creativity is the path to success in
the Robotic Age
:How the Robot Curve is driving down the
value and cost of work
:How to assess your five talents
(everyone takes a 10-minute quiz)
THE FUTURE LABORATORY (UK)
Co-Founders Christopher Sanderson and Martin Raymond
The Future Laboratory is one of the world’s most renowned futures
consultancies. With a unique blend of trend forecasting, consumer insight, brand strategy and innovation, The Future Laboratory
inspires and future-proofs organisations.
Martin Raymond co-founder of The Future Laboratory, is editor-in
-chief of Viewpoint magazine and LS:N Global, the online lifestyle
news and consumer insight portal. Martin has written several books,
including crEATe (Gestalten) and The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall),
The Trend Forecaster’s Handbook, which is the definitive work on
trends and the trend forecasting arena.
Christopher Sanderson is co-founder of The Future Laboratory,
where he is responsible for delivering the company’s extensive global
roster of conferences, media events and LS:N Global Trend Briefings,
which he co-presents with the team in London, New York, Sydney,
Melbourne, Stockholm and Helsinki.
THE AGE OF
THE LONG
NEAR
14:00
THE FUTURE LABORATORY
Trend briefing
OUR FRANTIC, TECHNOLOGY-SATURATED ENVIRONMENT HAS LED TO SHORT-TERMISM AMONG BRANDS
AND BUSINESSES, WITH MANY BECOMING TRAPPED
IN REACTIVE RATHER THAN PROACTIVE MODE. THE
AGE OF THE LONG NEAR HERALDS A DIFFERENT WAY
OF THINKING, RISING ABOVE THE BABBLE AND CREATING PRODUCTS AND SERVICES THAT CAN STRETCH
DECADES, OR CENTURIES, INTO THE FUTURE.
: A new manifesto for consumer behaviour, based on
environment, ethical and
technological innovations
: Consumers are now looking for optimisation rather
than perfection, making the
most of what they have now
: Leading brands are
proposing a vision that
stretches centuries into
the future, rather than just
covering the next five years
WHOLE-SYSTEM
THINKING
‘This is a new philosophy, framework
and cultural eco-system that helps us
to deal with environmental,
social and technological change in
ways that are long-term, meaningful
and game-changing.’
TOM SAVIGAR
chief strategy officer
The Future Laboratory
As Awakening Tech created new horizons for creative expression, so Whole-system
Thinking is an opportunity for us to affect and augment the world around us positively. Humanity is now truly harnessing technology and becoming a better part of the
eco-systems in which we live.
But what impact does your brand have on that eco-system, and what does it mean for
consumers? What are the implications for the lifecycle of your business, from birth
to death, and on into the afterlife?
Whole-system Thinking
Toolkit:
What this trend
will cover:
: The drivers, people and processes behind Whole-system
Thinking, and why it is happening now
: The organisations embracing
it, and what we can learn from
them, from 100-year business
plans to 1,000-year corporations
: The brands, products and
consumer tribes that are living
it, and how we can harness
their Early Adopter insights
The Future Laboratory’s Consultancy team explores ways to
apply these insights to your organisation, brand or business.
THE OPTIMISED
SELF
‘Life-help, as opposed to self-help
books, classes and courses, are becoming the next big lifestyle trend, and this
is very much how our optimised
consumer is set to behave.’
CHRIS SANDERSON
co-founder
The Future Laboratory
This is about pushing the human experience to optimum levels, from physical and
emotional health to better responses to pressures, stress and data processing. The
150-year lifespan is now on the horizon, but many consumers are already living as if
this were a reality.
Consumers are re-investing in themselves in optimised and wholistic ways, seeking
out opportunities, brands and experiences that enable them to plan their life-long
learning, development and understanding in a more strategic manner.
The Optimised Self
Toolkit:
What this trend
will cover:
: How will optimised consumers manage their health and
wellness programme?
: How can hospitality and leisure
profit from long-form travel,
extended weekends and the 70year itch?
: Will retail and branding profit
from the growth of life-long
brands and non-seasonal
product streams?
: Mind hacks and digital pills:
what are the next disruptive
changes in culture and
technology?
The Future Laboratory’s Consultancy team explains how
to engage with the ultra-optimised consumer.
THE IMMORTAL
BRAND
‘It’s not a case of where you make one
decision and it kills you, it’s a sequence
of bad decisions that will ultimately
lead to your mortality.’
Dan Ariely
founder
the Center for Advanced Hindsight
As business leaders realise that the lifespan of the average Fortune 500 company is
only 50 years, they are remaking brands in the shape and philosophy of Long Near
thinking. This affects everything from how brands are made to how they are distributed,
sold and communicated to their customers.
In a world still putting itself back together after a global financial crisis, and one increasingly ravaged by political instability and the pressures of climate change, the
perils of short-sightedness are all too clear. Innovative brands and businesses are
starting to take the long view.
What this trend
will cover:
: Tomorrow’s brand architecture
– the brand as Cathedral Project to be handed down across
generations
: The tone of voice needed to
communicate to sceptical consumers hungry for authenticity
The Immortal Brand
Toolkit:
: What the retail space of the
future will look like in The Age
of the Long Near
: The tips and skills Immortal
Brand leaders use to extend the
life of their brands indefinitely
The Future Laboratory’s Consultancy team shows five ways
to give your brand an air of
immortality.
24 APRIL 2015
th
11:00 Registration
12:00 Introduction: Tobias Dahlberg
Marty Neumeier: Metaskills
The Future Laboratory:
Whole-System Thinking
14:00 Coffee & snacks
14:30 The Future Laboratory:
The Optimised Self
The Immortal Brand
16:30 Drinks & Networking
Alexander Theatre
For further information, please contact
A CONFERENCE FOR CHANGE AND INNOVATION
Bulevardi 23-27
[email protected]
00180 Helsinki
+358 (0)40 1282 020
fluxbusiness.com
TICKETS
€ 490 (+ VAT 24%)
Ticket includes
• Access to conference
• Coffee break refreshments and snacks
• A trend summary by The Future Laboratory
LOCATION
Aleksanterin teatteri
was built in 1849 with
the permission of russian Tzar Alexander II.
It’s located in the center
of Helsinki with plenty
of hotels and restaurants to choose from in
it’s surroundings.
BROUGHT TO YOU BY
wonderagency.com
wonderproduction.fi
REGISTER NOW AT: fluxbusiness.com
TERMS AND CONDITIONS
By sending your ticket order, you agree to the following Terms and
Conditions:
The organiser of the event, Wonder Agency Oy (VAT FI2599865-5) will
send an invoice according to the information provided in the order
form. By accepting these terms the customer has agreed to pay the
stated ticket price and is hence liable for paying the price agreed
within 21 days.
CANCELLATION AND CHANGE POLICY
The Flux Conference does not refund paid tickets, apart from in the
case that the organiser has to cancel the event. Tickets are personal,
however, ticket holder names can be changed (re-allocated to a third
person) up until two weeks before the event.
In case the names of ticket holders are changed, the ticket holder is
solely responsible for informing the organiser within given timelines
(stated in these terms). It is not possible to change the person liable
for the payment of the tickets.
ORGANISERS RIGHTS
In the event of an unexpected incident independent of the Flux Conference, the organiser reserves the right to move both the date of
the event up until two weeks (2) prior to the event. The time must
not change by more than four weeks. Only postponing of the event is
allowed for the organiser. The event organiser also holds the right to
change the location of the event up until one week prior to the event.
However, shall the event organiser choose the change the venue of
the event, must it communicate this clearly to all customers. The
organiser also keeps the right to make changes in the speaker and
contents of the event. This due to the fact that we cannot take responsibility for cases where speakers fall ill or cancel for any other
reason. In case of cancellation on the behalf of external speakers,
the organiser shall do everything in their power to replace the missing speaker or performer.
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