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TRAINING PROSPECTUS
Challenge
Unilever asked us to breathe fresh life into their virtual Media College
by creating a range of learning resources for their 250-strong
global media team. Their existing resources hadn’t been updated
for over two years and they were in need of a refresh.
We wanted to restructure the entire curriculum so it better
reflected the current learning needs of the Media team.
Solution
We organised a strategic review session to analyse the existing
curriculum. Mapping the content against Unilever’s key competencies
highlighted any learning gaps. From there, we created a comprehensive
training curriculum that ticked all the boxes.
Sample spreads
Pillar Overview
Whether you are new to Unilever, moving to a new
internalroleorjustlookingtoincreaseyourmedia
knowledge and skills, the Media College curriculum
has a module to suit you.
Feedback
BCAPs
Four pillars help you determine which modules
are most relevant to your needs. Read more about
each pillar, and the modules within them, on the
following pages.
The Media College is created to meet your learning needs
and your opinion helps us shape and develop the training
curriculum. On completion of a Media College module,
please give your feedback directly to the relevant contact
below, so we can gather specific guidance both from
your perspective and that of your manager.
Click on each pillar to be taken directly to the
relevant page.
Media Experts Wl 1-3
cB4L courses
Media Concepts &
Terminology
Media Laws
and Regulation
cB4L courses
Media Laws
and Regulation
Media Reporting
Media Concepts &
Terminology
Media Reporting
Budget Setting
BCAPs
Budget Setting
BCAPs
Trading &
Negotiation
Agency
Collaboration
Trading &
Negotiation
Agency
Collaboration
Media Landscape
Brands as
Publishers
Media Planning
& Tools
Introduction
to Digital
Onboarding
BCAPs
Media Laws
and Regulation
Agency
Collaboration
Explain what you found interesting about the module, what
you found of most value and how you have applied this to
your IDP. With your feedback, we can ensure Media College
modules will remain aligned to your development needs.
Module Description
Contact:
Module Format
Duration
45 minutes
The module provides an introduction to the concept of Brand
Communications Architecture and Principles (BCAPs). It explores the
subjectfromtheopportunitiesoffered,throughtheapproachtakenwith
BCAPs,theprocessesfollowedandthebenefitsofimplementation.Mark
Holden - Worldwide Head of Strategy at PHD explains the BCAP concept in a
series of short videos, with a close up slide presentation that enables you to
see BCAPs in action.
Module Objectives
•
RecognisetheopportunitytoimprovecommunicationsforUnilever
brands by using the BCAP approach
•
IdentifytheprocessusedtodevelopBCAPs
•
RecognisethebenefitsoftheBCAPsapproach
•
RecognisehowBCAPsinformtheBETs
Varies over time
MEDIA
C LLEGE
5
related Skill Descriptions
Job Profile
4.2 Guides the development and execution
of media/channel strategy plans
Working knowledge
4.4 Drives breakthrough innovation in
brand communication leveraging
multiple channels
Basic awareness
Europe
Richard Brooke
E: [email protected]
North America
PhyllisJoseph
E:[email protected]
AAR
David Porter
E: [email protected]
Ausy Setiawan
E: [email protected]
Asli Gunaydin
E: [email protected]
related Skill Descriptions
New News
Global
Carrie Bampo-Addo
E: [email protected]
LATAM
Marcelo Rivero
E: [email protected]
Learners will be able to:
Measurement
Upskilling Wl 2+
cB4L courses
Pillar
Media Experts
Functional Move
Upskilling
Functional Move Wl 1-3
As part of Media College 2.0, we are also offering support to
facilitators, who would like to develop their delivery skills,
or feel they need coaching to prepare for presenting to a
group.Ifyoufeelyouwouldbenefitfromthislevelofsupport,
please contact Carrie Bampo-Addo using the details above.
MEDIA
C LLEGE
22
26
Success
Since launching Media College 2.0 at a global webinar, feedback
has been very positive. in the latest company wide people survey,
within the media team, 81% agreed that ‘Unilever provides me
with opportunities for learning and development’ compared
to 77% company-wide. Based on reviews from media directors,
we’re enhancing the curriculum even further this year.
FOR MORE INFORMATION CALL +44 20 7022 4000
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