WMOR-TV LAUNCHES ESTRELLA TV ON DIGITAL MULTICAST

For Immediate Release
WMOR-TV LAUNCHES ESTRELLA TV ON DIGITAL MULTICAST
CHANNEL
Hispanic Broadcast Network to Deliver Compelling Programming to Tampa Bay
Tampa, FL (July 16, 2009) – WMOR-TV today announced an affiliate deal with Liberman Broadcasting,
Inc. (LBI Media) to launch LBI’s top-rated Hispanic network Estrella TV on WMOR’s multicast channel
32.3. Beginning in the end of August, WMOR will introduce Estrella TV’s content to the Tampa-St.
Petersburg (Sarasota), Florida market.
Florida is among the top five states with the highest percentage of Hispanic residents, according to the
U.S. Census. Fourteen percent of the Tampa-St. Petersburg market is composed of Hispanics, making it
the eighteenth largest Hispanic market nationwide.
“We are excited to offer more diverse programming to our Hispanic viewers,” said WMOR-TV VicePresident and General Manager Ken Lucas. “Estrella TV is part of our long-range plan to better serve an
important, growing part of our community and enhance our ability to inform and entertain by giving Tampa
Bay more viewing choices.”
"Estrella TV’s quality and diversity sets it apart from other Spanish-language networks," said Lenard
Liberman, Executive Vice President, LBI Media. “We are confident that Estrella TV’s programming will
give WMOR-TV an unprecedented, powerful way to connect with new audiences in the region.”
Residents in Hillsborough, Pinellas, Pasco, Polk, Sarasota, Hernando, Citrus, Manatee, De Soto, Hardee
and Highlands counties will be able to watch Estrella TV. To receive the new digital channel, viewers will
have to rescan their digital televisions or converter boxes. Information on how to rescan can be found at
www.wmortv32.com or at www.DTV.gov. In addition, Estrella will also be available on Bright House
Networks, Verizon FIOS and Comcast Cable on channel positions that will be announced at a later date.
Estrella TV is WMOR-TV’s second digital channel. On March 2nd of this year, WMOR-TV successfully
launched “thisTV Tampa Bay,” the area’s first free 24-hour over-the-air movie channel, which continues to
rapidly grow in popularity and viewership.
Featuring top Latin American talent, Estrella TV’s programming roster includes musical-variety, comedy,
scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show.
The network consistently has top ranked Nielsen primetime ratings in each of its markets, like Los
Angeles, New York, Dallas/Fort Worth, San Diego, Houston, Phoenix and Salt Lake City. Estrella TV’s
parent company, LBI, produces 56 hours of original content each week at its Burbank, California studios
and owns a library of over 5,000 hours of programming,
7201 East Hillsborough Ave. - Tampa, FL 33610-4126 - (P) 813-626-3232 - (F) 813-622-7732 wmortv32.com
About Hearst Television Inc
Hearst Television Inc., formerly known as Hearst-Argyle Television, Inc., is a leading local media
company that owns 26 television stations, and manages an additional three television and two radio
stations. The Company’s television stations reach approximately 18% of U.S. TV households, making it
one of America’s largest television station groups. It also owns 37 websites and 20 digital multicast
channels providing news, weather and entertainment programming. Hearst Television is a wholly owned
subsidiary of Hearst Corporation. The Company’s Web address is www.hearsttelevision.com.
About LBI Media, Inc.
LBI Media, Inc. is one of the largest owners and operators of Hispanic radio and television stations in the
United States, based on revenues and number of stations. The company owns 22 radio stations and six
television stations in greater Los Angeles, CA (including Riverside, San Bernardino and Orange
counties), Houston, TX, Dallas-Ft. Worth, TX, San Diego, CA, Salt Lake City, UT and Phoenix, AZ. The
company also owns three television production facilities that it uses to produce original television
programming.
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Media Contacts:
For Hearst Television/WMOR-TV David V. Lawrence
(813) 740-3206
[email protected]
For Liberman Broadcasting/Estrella TV Sharon Oh / Jennifer Harris
(212) 986-6667
[email protected]/ [email protected]