ECCOS 2013 Info graphic - 2013-09-24A.pptx
Transcription
ECCOS 2013 Info graphic - 2013-09-24A.pptx
European Chief Communication Officers Survey (ECCOS) 2013 43 CCOs interviewed in 12 European countries Participants: Who & Where? 579 CCOs surveyed in 43 European countries 72 % South: North: 23 % 34 % 45 % 28 % East: 17 % 55 % West: 26 % Qualitative questions CEO Communication Reduction of complexity Increasing need for personal presence Challenges for CEOs Compressed time The CEO‘s functional competencies (having skills to accomplish the job, being capable) 2 1 Just 6 out of 10 CCOs 30,3% 30,8% Dimension of CEO positioning Highest ranked skillset for CEO corporate reputation success Personal reputation The CEO‘s ethical competencies (holding personal/ professional values, being responsible) monitor the CEO‘s reputation Getting media and stakeholder attention Interpersonal comms skills Quantitative questions Strategic comms knowledge 3 14,2% 24,7% The CEO‘s personal The CEO‘s cognitive competencies competencies (behaving appropriately, (processing relevant being smart) knowledge, intelligence) Most relevant areas of corporate communication in which CEO reputation is crucial for success Public & Community Comms 2 Internal Comms 1 Financial Comms 3 International Communication ! CCOs see major challenges for international communication in non-European countries 1. Developing comms strategies with social, cultural and political sensitivity 2. Monitoring public opinion & understanding stakeholders 3. Understanding structures of media systems & public spheres Only 55 % of CCOs interviewed report about solid structures and strategies for international communication in their companies Many European corporations operate in 50+ countries with even more languages. CCOs feel this even today makes communication extremely complicated. = not enough The introduction of English as the business lingua franca is only a partial solution to the problem.