CEO more attractive, more successful businesses

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CEO more attractive, more successful business - Pioneer Online
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21:48 | 01/05/2014
Korean Beauty
CEO more attractive, more successful businesses
According
to research by two American economists, CEOs have good looking faces
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will have a positive impact to the stock price and the company has greater advantage
after the acquisitions - mergers.
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Joseph Halford and Hung-Chia Hsu - two economists at the University of Wisconsin (USA)
recently reported that "Beauty is money: Appearance of CEO and shareholder interests." In
which, through the assessment of facial attractiveness of 677 CEOs of companies in the S
& P 500, they indicate a relationship between appearance positively CEO and corporate
profits.
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Halford and Hsu concluded: "We found out pretty face CEO will have a positive impact on
their stock prices. This shows that the concept of shareholders CEOs increasingly
attractive the more valuable."
Two researchers for example Yahoo CEO & Chairman - Marissa Mayer: "Mayer was 8.45
out of 10 appearances and top 5% of our list. Yahoo! also works very well since she CEO's
to do (with an increase of 158%)., of course, we do not mean that the entire performance is
due to Mayer's appearance. We found only two things that can have that relationship " .
In addition, the two men also reviewed and analyzed 1,830 acquisitions - mergers during
1985-2012. They found that: "The CEO looks better will help companies more benefits
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after M & A. This conclusion is consistent with the hypothesis CEO appealing to improve
the benefit of shareholders, thanks to the ability to talk outstanding judge. " Besides, the
study also pointed out as CEOs appear more on TV, the stock moves higher.
Halford and Hsu said: "Our results are not intended to recommend the hiring company
CEO based on appearance, without considering other capabilities. However, companies
often have to negotiate should the more attention to the appearance of the CEO ".
This is not the first appearance issues and business is discussed at length. In 2010, John
Graham, and Manju Puri R.Campbell at Duke University have found good looks help CEOs
better picture excellent, better negotiation skills. So, they will bring the business more
profitable for shareholders.
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Commenting on the study of Halford and Hsu, Mr. Robert Williams - Director of Asia Media
Search recruiting firm that first impression is very important.
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"Appearance stylish, mature partner will feel confidence. I wonder if in today's media world,
whether Abraham Lincoln to face many traces, the thin weedy voice and high tones Such
elected president or not. As employers, I feel should focus on ability and achievement,
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