Milk_Jul_Dec_08:July - December 08

Transcription

BUSY SCHEDULE? ORDER
NEW MILK MATERIALS NOW!
milk
July–December 2008
Celebrity Ad Reprints ....................2-6
Celebrity Posters ............................7-9
Promotional Materials
POS Materials .............................17-18
Mini-Billboards ................................10
POS Materials.............................18-19
Milk Consumer Brochures .................10
“Think About Your Drink”
Materials...........................................20
marketing materials
School Marketing Materials .........11-15
catalog
Milk Mustache Birthday
Party Planner ..................................16
Milk Mustache Photo Booth Kit.......16
Recipe Cards ...................................16
Annual Milk Sales Kit .........................21
FMSTI Reports....................................21
The Milk Blueprint Report..................21
Sales Materials ...................................22
Vending Materials..............................23
1-800-945-MILK
www.milkpep.org
Milk materials not for sale or duplication
1-800-945-milk
for milk materials
1
celebrity ad reprints
Milk Mustache Celebrity Ad Reprints
(Maximum Quantity: 25, Total Maximum 250)
Limited quantities of 8-1/2" x 11" reprints of the milk mustache ads available.
* Less than 500 available.
* Laila Ali
Dr. Aliza (Spanish only)
Mischa Barton
Soccer Star
Boxer/Fitness Expert
Univision Medical Correspondent
Actress/Model
#AD_ADU
#AD_ALI
#AD_LIFSHITZ
#AD_BARTON
Batman
Giselle Blondet
(Spanish only)
* Amanda Bynes
Comic Superhero
Actress
Itati Cantoral
(Spanish only)
#AD_BATMAN
TV Personality
#AD_BYNES
Hispanic Soap Opera Star
NEW!
Freddy Adu
#AD_BLONDET
Veronica Castro
(Spanish only)
Kim Cattrall
Maria Celeste
(Spanish only)
Stockard Channing
Actress
Latin Singer and Actress
#AD_CATTRALL
Award-Winning Hispanic Journalist
#AD_STOCKARD
#AD_CASTRO
2
#AD_CANTORAL
#AD_CELESTE
Actress
NEW!
NEW!
* Charytin
Glenn Close
Sasha Cohen
Miley Cyrus
TV Host, Singer and Mom
Actress
Olympic Ice Skater
Actress/Singer
#AD_CHARYTIN
#AD_CLOSE
#AD_COHEN
#AD_CYRUS
* Myrka Dellaños
(Spanish only)
* Fefe Dobson
Drink milk. Lose weight.
Tennis Star
Singer
Health
#AD_DAVENPORT
TV Host of “Primer Impacto”
#AD_FE_FE
#AD_SKGLASS
Lindsay Davenport
#AD_DELLANOS
* Lili Estefan (Spanish Only)
* Mia Hamm
Mariska Hargitay
Tony Hawk
TV Host
Soccer Player
Actress
Professional Skateboarder
#AD_ESTEFAN
#AD_HAMM
#AD_HARGITAY
#AD_HAWK
1-800-945-MILK
for milk materials
3
NEW!
Diane Heavin
Marg Helgenberger
* High School Musical
Co-Founder of Curves
Actress
Actors/Singers
Beyonce and
Solange Knowles
#AD_HEAVIN
#AD_HELGENBERGER
#AD_HS_MUSICAL
Singer/Designers
#AD_BEYONCE2
Beyonce and
Tina Knowles
Bernie Mac
Andie MacDowell
* Dave Mirra
Actor
Actress
Professional BMX Rider
Singer/Designers
#AD_BMAC
#AD_MACDOWELL
#AD_MIRRA
Masi Oka
#AD_BEYONCE
* Barbara Mori (Spanish
Only)
Steve Nash
Bebe Neuwirth
Basketball Player
Actress
Actor
Actress
#AD_NASH
#AD_NEUWIRTH
#AD_OKA
#AD_MORI
4
Milk Mustache Celebrity Ad Reprints (Maximum Quantity: 25, Total Maximum 250)
Kelly Preston
Sara Ramirez
Trista Rehn
Actress
Actress
Actress/Singer
Bachelorette
#AD_PANETTIERE
#AD_PRESTON
#AD_RAMIREZ
#AD_TRISTA
* Rihanna
* Alex Rodriguez
Pete Sampras
Singer
Baseball Star
Tennis Star
Actress
#AD_RIHANNA
#AD_RODRIGUEZ
#AD_SAMPRAS
#AD_SHIELDS
Brooke Shields
NEW!
NEW!
NEW!
NEW!
* Hayden Panettiere
Kathy Smith
* Soap Stars
* Martha Stewart
Super Bowl Pre-game
Fitness Expert
Actresses
TV Host
Football Players
#AD_SMITH
#AD_SOAP_STARS
#AD_STEWART
#AD_PRE-GAME
1-800-945-MILK
for milk materials
5
NEW!
Super Bowl Winner
Olga Tañon (Spanish only)
Amelia Vega (Spanish only)
Meredith Vieira
Football Player
Grammy Award-Winning
Latin Artist
Miss Universe 2003
Co-Host of the “Today” show
#AD_VEGA
#AD_VIEIRA
#AD_STRAHAN
#AD_TANON
“The View” Co-Hosts
* Alicia Villareal (Spanish Only)
Joy Behar, Elisabeth Hasselbeck,
Star Jones Reynolds, Meredith Vieira
#AD_VILLAREAL
#AD_VIEWCOHOST
6
Singer
celebrity posters
Milk Mustache Celebrity Posters (Maximum Quantity: 25, Total Maximum 250)
NEW!
Limited quantities of 19-1/4" x 24-3/4" posters of the milk mustache ads available.
* Laila Ali
Batman
Boxer/Fitness Expert
Comic Superhero
Actress
#PST_ALI
#PST_BATMAN
#PST_BYNES
* Glenn Close
NEW!
* Amanda Bynes
Kim Cattrall
Actress
Actress
#PST_CHARYTIN
#PST_CATTRALL
#PST_CLOSE
Miley Cyrus
* Lili Estefan (Spanish Only)
Mariska Hargitay
Actress/Singer
TV Host
Actress
#PST_CYRUS
#PST_ESTEFAN
#PST_HARGITAY
NEW!
* Charytin
TV Host, Singer and Mom
1-800-945-MILK
for milk materials
7
celebrity posters
Milk Mustache Celebrity Posters
NEW!
* Barbara Mori (Spanish Only)
Marg Helgenberger
* High School Musical
Actress
Actors/Singers
Actress
#PST_HELGENBERGER
#PST_HS_MUSICAL
#PST_MORI
* Hayden Panettiere
* Masi Oka
Actor
Actress
#PST_NASH
#PST_OKA
#PST_PANETTIERE
* Rihanna
* Alex Rodriguez
Singer
Baseball Star
Actress
#PST_RIHANNA
#PST_RODRIGUEZ
#PST_SHIELDS
NEW!
* Steve Nash
Basketball Player
8
Brooke Shields
celebrity posters
Milk Mustache Celebrity Posters
NEW!
NEW!
NEW!
Martha Stewart
* Super Bowl Pre-game
* Super Bowl Winner
TV Host
Football Players
Football Player
#PST_STEWART
#PST_PRE-GAME
#PST_STRAHAN
* Alicia Villareal (Spanish Only)
* What Flavor Are You Poster
Singer
36” x 24”
#PST_VILLAREAL
#PST_FLAVORRU
1-800-945-MILK
for milk materials
9
mini-billboards | milk consumer brochures
Milk Mustache
Celebrity Mini-Billboards
(Maximum Quantity: 50 each, Total Maximum: 300)
Limited quantities of 22-1/2" x 10" billboards of the milk mustache ads are available.
* Andie MacDowell
Grammy Award-Winning Country Singer
Actress
#BLBD_BLACK
#BLBD_MACDOWELL
Milk Consumer Brochures
(Maximum Quantity: 200 each)
Super Mamá Summer Guide
As part of the Super Mamá program, we have partnered with the preeminent parenting
magazine to provide Hispanic moms with a summer guide. The guide is full of wonderful
nutritional information, milk recipes and activities.
NEW!
* Clint Black
#BRCH_GUIA_MAMA
Piensa Lo Que Bebes Booklet (Spanish only) *
(Think About Your Drink)
Inform your Hispanic consumers that not only what they put on their plates that’s
important, so is what they put in their glasses. This booklet addresses this information
in a fun way featuring Hispanic celebrities and their favorite milk recipes.
#BRCH_SABORBEBES
¿Es Usted Intolerante A La Lactosa?
(Spanish only – double-sided handout)
(Are you Lactose Intolerant?)
Provide Hispanics with information and tips to keep them enjoying milk
despite lactose intolerance.
#MIS_LACTOSE_SP
10
school marketing materials
Gymnasium Banner Program
As part of the new Body By Milk initiative, these colorful vinyl banners are
being shipped to athletic directors and gymnasium teachers in public high
schools throughout the country. The Gymnasium Banner Program consists
of two banners portraying well-known celebrities who are known not only
for their great athletic skills, but for their healthy and active lifestyles.
The banners are only available in a complete kit. Each banner cannot be
ordered separately. If you would like to order a kit, please contact the Milk
Materials Hotline at 1-800-945-6455.
Steve Nash
Size: Available in Large only (48” Long x 72” Wide)
FALL 2007
Middle and High School
Steve Nash (Large)
Laila Ali (Large)
#GYM_KITA_F07
SPRING 2008
While
Supplie
s
Last!
Laila Ali
Middle and High School
U.S. Athlete Female (Large)
U.S. Athlete Male (Large)
#GYM_KIT_S08
Body By Milk Side Panels CD (No Maximum Quantity)
U.S. Athlete Female
Pump up your sales with a healthy message for teens! Body By Milk has
proven to be successful in talking to teens about looking and feeling
healthy, all while celebrating their individuality. We’re letting them
know that milk can help shape how they look and feel by making milk
fun and active.
Bring this exciting program to life by including Body By Milk’s message
on your school packaging. Order a CD with side panel artwork and
work with your packaging company to get this new message on pack in
time for the school year. Artwork is currently available in a one-color
panel. * Visuals subject to change.
U.S. Athlete Male
1-800-945-MILK
for milk materials
11
School Cafeteria Program
To continue the Body By Milk initiative, these colorful vinyl banners are being shipped to many public
elementary, middle and high schools in addition to K-12 inclusive schools throughout the country. Not
only do they feature well-known celebrities with healthy bodies, but they offer a great way to promote milk
consumption in your local area.
While
Supplie
s
Last!
The banners are only available in a complete kit, based on level of school. Each banner cannot be ordered
separately. If you would like to order a kit, please contact the Milk Materials Hotline at 1-800-945-6455.
Fall 2007 School Program
Elementary School Banner Kits
Size: Available in Small only (24” Long x 36” Wide)
High School Musical (Small)
Shrek (Small)
High School Musical
Shrek
#SIB_KITE_F07
Sizes: Large (48” Long x 72” Wide)
Small (24” Long x 36” Wide)
Kit A - Middle School
Kit C - High School
Vince Carter (Large)
High School Musical (Large)
Fantastic Four 2 (Large)
#BBM_KITA_F07
#BBM_KITC_F07
Kit B - Middle School
Kit D - High School
High School Musical (Small)
Fantastic Four 2 (Small)
#BBM_KITB_F07
#BBM_KITD_F07
Vince Carter
High School Musical
Available in Large (48” L x 72” W)
& Small (24” L x 36” W)
Vince Carter
Fantastic Four 2
& Small (24” L x 36” W)
Amanda Bynes
Steve Nash
Spring 2008 School Program
Elementary School Banner Kits
Amanda Bynes (Small)
Steve Nash (Small)
#SIB_KITE_S08
Kit A - Middle School
Kit C - High School
Amanda Bynes (Large)
Steve Nash (Large)
Hayden Panettiere (Large)
Masi Oka (Large)
#BBM_KITA_S08
#BBM_KITC_S08
Kit B - Middle School
Kit D - High School
Amanda Bynes (Large)
Steve Nash (Small)
Hayden Panettiere (Large)
Masi Oka (Small)
#BBM_KITB_S08
#BBM_KITD_S08
12
Amanda Bynes
Steve Nash
& Small (24” L x 36” W)
Hayden Panettiere
Masi Oka
& Small (24” L x 36” W)
What Flavor Are You Sampling Kit (No Maximum Quantity)
Have a new flavor of milk to sample? This kit includes everything you need
to host your own sampling event at various school venues and utilizes a
colorful “What Flavor Are You?” theme. One kit supports one school.
Kit Contents:
• What Flavor Are You Poster (36" x 24")
• Time/Date Posters (2) (11" x 17")
• Vinyl Tablecloth
• Instruction sheet
What Flavor Are You Poster
36" x 24"
#SAMPLING_KIT
School Promotion Kit (No Maximum Quantity)
Increase milk consumption at your school and encourage your students
to get the nutrients they need. Order this FREE kit and receive all of
the items you see here! Quantities are limited so act quickly. One kit
supports one school.
Kit Contents:
What Flavor Are You Static Cling
• Celebrity Banner (48" L x 72" W) *celebrity may vary (teen-targeted)
20" x 5"
#SCHOOL_PROMOKIT
• What Flavor Are You Poster (36" x 24")
• What Flavor Are You Static Cling (20" x 5")
• Happy Face Sticker Sheet (1 sheet = 42 stickers)
• Milk 201 Brochure
School Vending Tool Kit (No Maximum Quantity)
While many think of milk as strictly an at-home beverage, demand for
vended milk is rising due, in part, to the concern for the obesity crisis and
the need for healthier beverages. Adding milk to existing vending
operations gives consumers a convenient way to pick up a nutritious
beverage. Vending Tool Kits are available for schools and for business and
industry sales and include customizable PowerPoint slides to present to
potential customers.
Kit Contents:
#MIS_SCHTOOLKIT
• Milk 201
• Flavored Milk Brochure
• “What America Drinks” Report Key Findings
• PowerPoint Slides
• Resource Library CD
1-800-945-MILK
for milk materials
13
Happy Face Stickers & Buttons
(Maximum Quantity for Stickers: 50) (Maximum Quantity for Buttons: 100)
Make milk fun! Use these happy face stickers and buttons to increase
visibility and interest in drinking milk. Assorted in singles.
• 1 Sheet = 42 Stickers
• Buttons (1 1/2" x 1 1/2" in diameter)
#MILK101_STICKER
#MILK101_BUTTON
“Take A Closer Look at Flavored Milk” Brochure
(No Maximum Quantity)
Defend flavored milk in schools. Flavored milk is under attack in
many school systems and is being limited in many instances. Take
the lead to show schools that flavored milk is an important part of
kids’ diets. This new brochure provides a wealth of information on
the benefits of flavored milk to help you fight back.
#WHITEFLAVOR
Capturing the School Milk Opportunity (Maximum Quantity: 10)
Learn how to make the most of your school business. The Capturing
The School Milk Opportunity seminars are now available on CD
which include:
• School milk case studies featuring success in the lunch line, a la carte,
breakfast and vending
ed
Limit ities!
t
n
a
qu Form
CD LY
ON
• Key Learnings and Best Practices
• School Milk Account Development Process
• Tracking and Measurement Tools
14
#CAPTUREBINDERCD
Milk 201 School Brochure With Pocket Folder
Introducing Milk 201, an excellent tool that can be used to generate discussion with
school foodservice directors to help improve their school milk programs. This colorful
brochure features ideas, strategies and success stories for enhancing school milk
programs. Eight easy-to-read inserts (available on milkpep.org) include information on
new laws, recent studies, and tips for making lunch line, a la carte and breakfast and
after school programs more successful with milk. Sticker sheet included.
#MILK201_FOLDER
Individual inserts available in PDF Form only at milkdelivers.org
Milk’s Role in Your Wellness
Policy Insert
Milk Before & After School Insert
Milk plays a crucial role in a student’s
diet. This insert helps explain why milk
should be an important part of every
school’s wellness policy and provides
information on the importance of offering
milk in a variety of flavors and sizes.
Milk is a great complement to school
breakfast programs and is also a popular
snack choice among kids in after school
programs. This insert features great tips
and case studies on the important role
milk can play as a part of students’
meals before and after school.
Milk in Vending Machines Insert
Milk A La Carte Insert
Milk vending machines let students
choose a nutritious beverage anytime,
anywhere in schools. This insert offers
great tips for boosting milk sales through
vending machines. Research shows that
many students will choose milk over
competitive beverages if it were readily
available. Find out more!
Take advantage of the useful ideas from
this insert to help school foodservice
directors expand their a la carte line
offerings with more nutritious beverages
that students love. Kids will drink up
and milk sales will perk up!
Milk’s Role in Healthy
Weight Insert
Fewer Choices Mean Fewer Kids
Will Drink Milk Insert
Milk can be part of the solution to the
childhood nutrition and obesity crisis
among students. Utilize the research and
tips from this insert to help school
foodservice directors better understand
the facts.
Many schools are not aware that
guidelines restricting added sugar, fat
levels and serving sizes could permit
only limited milk selections that kids
may not like. Use this insert to help
ensure that flavored milk keeps its
important place in schools.
It’s the Law: More Milk
in Schools Insert
Milk in the Lunch Line Insert
The Child Nutrition Improvement and
Integrity Act of 2004 encourages school
children to adopt healthier eating habits
by making milk more available in schools.
Learn more about the “anytime, anywhere”
provision of the Act and how the law
enables schools to expand the varieties of
milk offered throughout their school.
Tests have shown that kids will drink
more milk when it’s offered in a
variety of flavors and fun, kid-oriented
packaging. Read up on the latest
studies and school success stories for
boosting milk sales on the lunch line.
1-800-945-MILK
for milk materials
15
milk mustache photo kit | birthday party planner | recipe cards
Milk Mustache Photo Booth Kit
(Maximum Quantity: 1 per customer)
This kit allows you to stage your own “Milk Mustache” photo
booth to help draw attention to the campaign – and milk –
in your area. The photo booth is a fun concept you can use
at events to communicate milk’s health messages, distribute
brochures, offer sampling and create excitement about milk by
asking consumers to put on their best milk mustache and pose
for a photograph.
Kit Contents:
•1 Banner (2 1/2' L x 7" W)
•4 Celebrity Posters (19 1/4" x 24 3/4")
#MIS_PHTO_KIT
*celebrity may vary
•100 Plastic Cups (8 oz.)
•100 Frames (4" x 6")
•Instruction Booklet
Milk Mustache Birthday Party Planner
(Maximum Quantity: 1)
This planner offers all the information needed to plan an
unforgettable ‘got milk?’® Milk Mustache theme birthday bash for
children. Planners include ideas for everything from invitations to
decorations to party games. For parents who are concerned about
their kids’ calcium consumption, a Milk Mustache birthday party
is the perfect opportunity to educate them about the importance
of drinking calcium-rich milk for strong bones. The planner is
available as blackline masters for processors and producers to
reproduce as needed. Pair with a selection of celebrity ads and
give out to parents at fairs and special events.
#MIS_BD_PLAN
Recipe Cards
Choose from 11 delicious and healthy milk-based recipes, like
Chocolate Peanut Butter Cup, Apple Pie in a Glass, Banana
Breakfast Shake, Berry Dairy Dream, At-Home Cappuccino,
Citrus Fizz, Cookies & Cream Smoothie, Purple Cow, Power
Orange Smoothie, Strawberry Sports Fizz and Tomato Basil Soup
recipes are available on colored index cards complete with
nutrition information. 100 cards in each pack.
4" x 6"
Apple Pie in a Glass . . . . . . . . . . #REC_APP_PIE
Banana Breakfast Shake . . . . . . . . #REC_BNABKFST
Berry Dairy Dream . . . . . . . . . . . . #REC_BRY_DRM
At-Home Cappuccino . . . . . . . . #REC_CAPCINO
Chocolate Peanut Butter Cup . . . #REC_CHOC_PEA
Citrus Fizz . . . . . . . . . . . . . . . . . . #REC_CITR_FIZ
16
Cookies & Cream Smoothie . . . . #REC_CKS_CRM
Power Orange Smoothie. . . . . . . #REC_PWR_ORNG
Purple Cow . . . . . . . . . . . . . . . . . #REC_PRPL_COW
Strawberry Sports Fizz . . . . . . . . #REC_STRW_FIZ
Tomato Basil Soup. . . . . . . . . . . . #REC_TOM_BASL
promotional materials | POS materials
“Finish Line: Refuel with Chocolate Milk” Kit
Show Athletes How to Refuel with Chocolate Milk!
A recent research study reported that chocolate milk is an effective
recovery aid after exercise. Help raise awareness of this great new
attribute of chocolate milk by hosting or sponsoring a sporting event
using the “Refuel with Chocolate Milk” event kit.
Banner
60" x 30"
CD
Finish Line Tape
100' x 5"
Kit Contents:
• 1 CD that includes a customizable consumer handout and
other “Refuel with Chocolate Milk” artwork for local use
• 1 Vinyl Banner
• 1 Finish Line Tape
• 1 Pennant String
Pennant String
Vinyl Tablecloth
108” x 54”
• 1 Vinyl Tablecloth
NEW!
#FL_KIT
Halloween Toolkit
Build on the success of the Halloween retail program by extending Chocolate
Milk as the Official Drink of Halloween locally. Enhance your local events with
the "Official Drink of Halloween" Event-in-a-box Toolkit which includes materials
and artwork. Creative subject to change. Kits start shipping in mid-September
Kit Contents:
NEW!
• 1 Tablecloth (108" x 54")
• 1 Large Banner
Large Banner
60" x 30"
POS Materials
(Maximum Quantity: 100 each)
Remind consumers to grab plenty of milk—and increase your milk sales—with
this exciting, new collection of five signage decals for your retail environment.
Door Static Clings
#POS_DOOR_SING
#POS_DOOR_GAL
#POS_DOOR_GLAS
Static Clings
Channel Strip
Shelf Talkers
#POS_SPLASH9
#POS_SNACK
#POS_SPLASH3
#POS_HAPPY
#POS_SPLASH_CAL
#POS_BETTER
Static Clings
Static Clings
#POS_GRAB_SING
#POS_CIR_THIRST,
#POS_CIR_STHIRS
(Spanish version)
#POS_LEAVE_HGA
#POS_CIR_BOOST,
#POS_CIR_SBOOST
(Spanish version)
#POS_GRAB_GAL
#POS_CIR_BONES
#POS_CIR_SBONES,
(Spanish version)
Don’t Forget
Nutritional Series
Snack Series
Price POS
Health Benefits
2 sided Door Decals:
3 versions total:
2 versions are 7” W x 3.75”H.
One version is 7” W x 6” H
(milk chug version)
3 versions:
12”H x 5.5” W.
2 sided Channel Strip
Shelf Talkers:
3 versions:
4.5”W x 5.5”H
3 versions:
7”W x 10”H.
3 versions:
5.5”W x 7”H
**available in
Spanish as well
1-800-945-MILK
for milk materials
17
promotional materials | POS materials
2008 Campaign for Healthy Weight Local Marketing “Event-In-A-Box” Toolkit
Set up sampling events throughout 2008 to encourage consumers to
drink milk to help maintain a healthy weight.
Pennant String
30’ long
Take advantage of the 2008 partnership with Curves by joining forces
with local Curves club staff to setup a sampling event. This toolkit
provides materials and ideas that will help your brand leverage the
program in your market.
Kit Contents:
• 150 Happy Face Buttons
• 1 Banner
• 1 Tablecloth
• 1 CD with reproducible materials that includes consumer handouts
and T-shirt templates to produce shirts for the event staff
For more information on how to find contact information for a Curves
club in your area, visit www.milkpep.org or call 1-800-945-MILK.
Happy Face Buttons
1/2” x 1 1/2” in diameter
Banner
36” x 70”
CD
Tablecloth
54” x 108”
#POS_HEALTHYKIT
NEW!
“Make a Splash with Curves” Kit
Feel Great Inside and Out!
Milk is proud to have a partnership with Curves that is constantly providing women with the tools and support
to live happier, healthier lives. This Kit supports Milk’s Campaign for Healthy Weight which encourages
dieters to change their mindset and put their focus on health instead of the number on the scale. It encourages
people to eat right, move more and milk their diet for a bigger impact—and long-term success. Help raise
awareness among your customers about the role of beverage choice in maintaining a healthy weight – and that
it helps promote the benefits of drinking milk and staying active as part of the Curves fitness regime.
Kit Contents:
• 1 Bundle of 100 Mini Brochures
(Maximum Quantity: 25 Mini Brochure Packages per customer)
• 1 Counter Card (Maximum Quantity: 25 per customer)
Clings
Counter Card
#CRVS_CLB08_KIT
(No Maximum Quantity, while supplies last)
Remind consumers to grab plenty of milk with these brightly colored signs for your cooler doors!
• Door Stop Sign Static Cling (Double-sided)
• Yield Sign Static Cling
• got: Static Cling
• Semi-transparent What flavor are you? Cooler Cling
• Single Serve Chocolate Milk Static Cling
(Spanish only)
Door Stop Sign Static Cling
(Double-sided)
Yield Sign Static Cling
got: Static Cling
5" x 4 1/2"
10" x 12"
5 1/2" diameter
#STAT_YIELD
#POS_GOTLISTSTAT
#STAT_STOP
Semi-transparent
What flavor are you?
Cooler Cling
Hispanic Single
Serve Chocolate
Milk Static Cling
8" x 14"
(Milk With Chocolate?
Ask For It Here.) 7" x 6"
#POS_SWIPE
18
#STAT_SPN_MLK
POS materials
POS Materials
(No Maximum Quantity, while supplies last)
Cooler Magnet
(also available in a Cling)
6 1/2" x 6 1/2"
Consumers love cold milk. Put this magnet in your cooler as a handy
reminder to employees that they’ll keep consumers happy when they
keep the cooler temperature low!
#POS_COOL_MAGNET
#POS_COOLERCLING
got milk?® Banner
Break the clutter overhead with “get milk here” banners.
Large: 6' x 1' vinyl includes grommets and ropes for hanging
#MIS_LG_BANN
Vitamin D Milk Your Bones POS Materials
Inform consumers of milk’s benefits and boost sales by
highlighting milk as an excellent source of calcium and
vitamin D to help build strong bones.
Horizontal cling
Wobbler
Vertical cling
16 1/2" x 5"
3 1/2" x 7 3/4"
5 1/2" x 17"
#POS_HCLING_VITD
#POS_WOBB_VITD
#POS_VCLING_VITD
Vitamin D Milk Your Bones
Packaging CD
Send a strong message about healthy bones on milk
packaging! Update your packaging with the “Milk Your
Bones” creative to remind consumers that milk is a good
source of calcium and vitamin D.
Gallon Label
Cap Art
Give Your Family Something Smarter POS
Educate moms on the health benefits of milk while increasing milk sales!
Sustaining POS kit is designed to explain the health benefits of milk and
entice moms to bring home something smarter for their families.
Kit Contents:
General Market #GYFSS_KIT
Monster Cling
15” x 8”
• 2 Channel Strips – 3” Diameter
• 1 Monster Cling – 15” x 8”
• 3 Small Clings – 9” x 4.5”
• 3 Double-Sided Wobblers – 5” x 7”
Hispanic Market #GYFSS_HISPKIT
Hispanic Cling
9” x 4.5”
• 1 Cling – 9” x 4.5”
• 1 Wobbler – 5” x 7”
1-800-945-MILK
for milk materials
19
“Think About Your Drink” materials
Think About Your Drink POS
Think About Your Drink Packaging CD
Let consumers know that healthy weight management is
not just about food – beverage choice can help or hinder
your diet efforts. This POS challenges consumers to “Think
About Your Drink”, and positions milk as a better beverage
choice to help improve the overall quality of the diet.
Engage your consumers with new packaging artwork supporting
the yearlong “Think About Your Drink” platform. Bring retail
programs to life on your packaging and extend the milk message
into thousands of homes. All packaging options help educate
consumers on the benefits of drinking milk. Order a CD with all
of the hi-res artwork and update your packaging now!
Outdoor Banner
6' x 2' (includes grommets and ropes for hanging)
#TAYD_BANNER
Think About Your Drink Toolkit
The Think About Your Drink toolkit provides the tools to plan your
entire year supporting the Think About Your Drink platform. Extend
the TAYD message for your local marketing efforts! Order yours now!
CD Contents:
• Circular ad templates
• Brochure
• 2007 packaging artwork
• And lots of additional
resources and information
Think About Your Drink Pharmacy Kit
(Quantity of 25 to 50)
Show consumers how great milk is for your diet with
this pharmacy kit. This kit highlights the key findings
from “What America Drinks,” a comprehensive report
released in January 2007 which analyzes beverage
consumption from more than 10,000 Americans
four years and older. The kit supports the year-long
Think About Your Drink campaign, which aims to
educate consumers about the report’s findings and
to encourage them to become more familiar with the
healthy weight and nutrition benefits of drinking milk.
•“
Mini-Brochures
(Maximum Quantity:
20 Mini-Brochure Packages
per customer, 100 brochures
per package)
The pharmacy kit mini-brochure
explains the health benefits of
milk, by showcasing the nine
essential vitamins and nutrients
milk provides as well as gives
consumers key info from the
“What America Drinks” report.
3 1/2” x 5”
#TAYD_MINIBRCH
Kit Contents:
• 1 Bundle of 100 Mini-Brochures
• 1 Counter Card
Materials can also be ordered a la carte.
Brochure & Counter Cards
* #PHARM_KIT
Counter Card
Attract consumers’ attention
with this curvy-glass counter card
to house the mini-brochures.
10” x 12”
#TAYD_CCARD
20
NEW!
annual milk sales kit | FMSTI reports | milk blueprint report
Annual Milk Sales Kit
(Maximum Quantity: 1 per customer)
Order your 2009 Milk Marketing Kit which will be issued at our 2008 Sales
& Marketing Meeting in Salt Lake City, Utah. This kit provides all the
information to plan 2009 programs and helps you to begin your journey to
outstanding milk sales.
*Kit available for ordering July 30th.
#MMKO9_KIT
Fluid Milk Strategic Thinking Initiative Reports (FMSTI) (Maximum Quantity: 25 each)
The Fluid Milk Strategic Thinking Initiative (FMSTI) is an industry think tank that investigates category growth
opportunities for milk. The data supplied to the industry allows processors to make informed business decisions regarding
new opportunities to increase the sales and consumption of milk.
Reports Available:
Research Results Available (in PowerPoint slides):
• Opportunities for Milk-Based Functional Food Products
* #FMSTI_NTFR
• Convenience Store In-Market Test Results
• Opportunities and Obstacles in Home Meal Replacement
#FMSTI_MEALREPLC
• School Milk Vending Test Results
• Opportunities and Obstacles in the Foodservice Channel
* #FMSTI_FOODSERVC
• Multi-Channel Milk Vending Test Results
Includes customizable economic model template
that can help you determine the vending business
model that works best foryour company.
• Opportunities and Obstacles in the Vending Channel
#FMSTI_VENDCHANL
(download this report from www.milkpep.org)
The Milk Blueprint Report
(Maximum Quantity on CD: 25)
Authored by Beverage Marketing Corp., this FMSTI report is
designed to help processors in the crucial process of business
planning, as well as in overall best practices for growth of milk
sales. The spiral-bound “Milk Blueprint” quantifies the
incremental growth the industry could achieve through
improvements in such areas as distribution, products and
packaging, and merchandising. It also provides helpful tips and
suggested improvement in these critical areas.
only
Availablevailable
a
on CD ornload at
to dow ep.org
p
www.milk
* #SALES_MLKBLUECD
1-800-945-MILK
for milk materials
21
sales materials
Food Service Sales Materials
Milk Delivers
Food service operators will sit up and take notice of the exciting
results from FMSTI’s new food service study. The results show that
milk sales are incremental and that there is minimal cannibalization
of other beverage and food sales. The test was conducted with great
success among kids and adults in a variety of restaurant and business
& industry settings. On average, sales increased 42 percent with the
introduction and promotion of new milk products. And, milk’s
health halo helps build a healthier image for every restaurant. CDRom presentation, video and brochure available.
• Milk Delivers in Food Service
CD-Rom Presentation
Fill-In Shopping Materials
• Fill-In Convenience Store
and Drug Store CD-Rom Set
Fill-in shopping builds loyalty, brings in new customers and drives
higher average rings. Show your non-grocery accounts how milk
can be a catalyst to fill-in shopping, growing category volume and
increasing sales across the store. CD-Rom presentation, video and
brochure available.
Convenience Store Sales Materials
#SALES_FS03CD
• Milk Delivers in Food
Service Video
#SALES_FS03VIDEO
• Milk Delivers in Food
Service Brochure
#SALES_FS03_BRCH
#FILL-IN_CDSET
• Fill-In Shopping Convenience Store
and Drug Store Video
#FILL-IN_VIDEOSET
• Fill-In Shopping Brochure Set
#FILL-IN_BRCHSET
Small Package, Huge Opportunity
Single-serve milk is a huge opportunity for convenience
stores. With faster turn rates and a higher return on
investment, single-serve milk gives soft drinks a run for
their money. Learn how secondary placements and crosspromotion can grow single-serve milk sales and provide
your accounts with incremental sales. CD-Rom
presentation, video and sell sheet available.
• Single Serve CD-Rom Presentation
* #SALES_C_SINGPRE
• Single Serve Video
#SALES_C_SINGVID
• Single Serve Sell Sheets
#SALES_C_SELL
Milk Means Business
This set of sales materials focuses on the opportunity for
• Convenience Store Sales
CD-Rom Presentation
take home milk in convenience stores. The take home
*
#SALES_C_CDROM
milk business represents new customers and a higher
average check for convenience stores. Use these materials • Convenience Store Sales Video
to help your accounts take advantage of this opportunity.
* #SALES_C_VIDEO
CD-Rom presentation, video and brochure available.
In-Stock Solutions
Part II of the Convenience Store News Out-of-Stocks
Study tested various in-store best practices to identify
the most effective ways to reduce costly out-of-stocks.
#SALES_IN_STOCK
22
vending materials
Vending Sales Materials
Vended Milk Delivers
New materials bring together all FMSTI vending research in one package,
including school test results as well as the recently released results from the
Multi-Channel Vending Test. CD-Rom, video and brochures available.
• “Vended Milk… It’s on Everybody’s Lips” CD-Rom Set
#SALES_VEND_CDRO
• “Vended Milk… It’s on Everybody’s Lips” Video
#SALES_VEND_VID
• “Vended Milk… It’s on Everybody’s Lips” Brochure and Insert
#SALES_VEND_BRCH
Business and Industry Vending Toolkit (No Maximum Quantity)
#MIS_B&ITOOLKIT
While many think of milk as strictly an at-home
beverage, demand for vended milk is rising due,
in part, to the concern for the obesity crisis and
the need for healthier beverages. Adding milk
to existing vending operations gives consumers
a convenient way to pick up a nutritious beverage.
Vending Tool Kits are available for schools and
for business and industry sales and include
customizable PowerPoint slides to present to
potential customers.
Kit Contents:
• “What America Drinks”
Report Key Findings
• Beverage Stack-Up Sheet
• Resource Library CD
Flavored Milk Vending Graphics
Attract kids and adults alike to your milk vending machines
with got milk?® graphics in flavored milk themes. The graphic
panels are available for purchase through DALB for a variety of
different machine types. Panels may be customized with your
company’s logo. Prices vary depending on quantity ordered and
type of machine. For more information or to place an order,
contact John Phillips at 1-800-334-3252 or [email protected].
vending graphics
1-800-945-MILK
for milk materials
23
There are four ways to order milk materials!
1)
2)
3)
4)
Call 1-800-945-6455 (MILK)
Log on to www.milkpep.org
Fax 312-988-2200
E-mail [email protected]
Open for business:
Monday – Friday (9 a.m. – 5 p.m. CST)
Milk materials not for sale or duplication

Milk_Jul_Dec_08:July - December 08

Transcription

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