October 2014

ENTERTAINMENT
INDUSTRY
REPORT
October 2014
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ABOUT VIDPK
Vidpk is Pakistan’s premier on-demand entertainment portal. With
over 3 million page views every month and visitors from 180 countries
around the world, Vidpk is one of the most frequented Pakistani
websites.
Our repository of over 100,000 videos from all major entertainment
outlets include movies, music videos and the largest collection of
entertainment and infotainment episodes.
“Vidpk’s
ENTERTAINMENT
INDUSTRY REPORT
aims to become
your premium
source of detailed
and accurate
stratified
statistical data
about the viewing
habits of Pakistani
entertainment
consumers.”
-
Abbas Akhtar
C.E.O. Vidpk
IN THIS ISSUE…
Vidpk continues to bring you its roster of statistical
information on both national and global channel market shares
as well as charts on the most popular shows being streamed
both inside and outside Pakistan.
Some facts and insights……………………………………... 3
Global Channel Market Share……………………………….. 4
Channel Market Share in Pakistan…………………………… 5
Channel Market Share outside Pakistan………………………. 5
Channel Market Share by City (in Pakistan)………………….. 6
Channel Market Share by Country…………………………... 8
Global Shows Rankings................................................... 9
Top Shows in Pakistan.................................................... 10
Top Shows by City........................................................ 10
Disclaimer:
We at Vidpk are committed to bringing legitimate and channel verified video content to
the public. We continue to pursue this as a primary goal.
Vidpk does not track individual users’ stats in any way that would violate privacy laws.
Stats are accumulated anonymously and in an aggregate form.
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Vidpk’s statistical calculations are based on over 3 million page
visits and over 4 hundred thousand unique visitors every month.
Our numbers are collated by Google analytics and our own tracking
mechanism, and present an accurate and unbiased picture of
entertainment consumption trends in Pakistan.
SOME FACTS AND INSIGHTS…
With 30% of our traffic representing entertainment
consumers from outside Pakistan Vidpk is one of the very
few (if not the sole) repositories of information on
(Pakistani) entertainment consumption habits of expatriate
citizens.
In our statistical analysis we continue to see a marked
difference between the viewing patterns of consumers in
Pakistan compared with those outside Pakistan. We have
also identified that cities within Pakistan have markedly
different entertainment consumption patterns – both in
terms of which channels are preferred as well as which
shows are popular.
Lastly, but perhaps most interestingly we have seen that
viewers consume archived and off the air shows as well as
old Pakistani films with the same voracity that they
consume on air and current content!
Total number of Pakistani Movies
watched on Vidpk in October
4
Global Channel
Market Share
ARY
13%
MASALA TV
13%
GEO KAHANI EXPRESS
2%
2%
A PLUS
TV ONE
5%
1%
OTHERS
5%
PTV
19%
GEO
19%
HUM TV
21%
5
Channel Market
Share in
Pakistan
30%
25%
PTV
20%
GEO
15%
HUM TV
MASALA TV
10%
ARY
5%
GEO KAHANI
0%
JUN-14
GEO, 20%
JUL-14
AUG-14
SEP-14
OCT-14
HUM TV, 16%
GEO KAHANI, 2% TV ONE, 1%
EXPRESS, 2%
MASALA TV, 14%
PTV, 24%
ARY, 10%
GEO KAHANI, 2%
EXPRESS, 2% TV ONE, 0%
GEO, 19%
HUM TV, 35%
MASALA TV, 9%
ARY, 18%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
PTV, 6%
HUM TV
GEO
ARY
MASALA TV
PTV
GEO KAHANI
JUN-14
JUL-14
AUG-14
SEP-14
OCT-14
Channel Market
Share outside
Pakistan
6
CHANNEL MARKET SHARE (BY CITY) IN PAKISTAN
PTV remains the top channel in Pakistan closely followed by GEO, HUM and ARY. What is interesting to note is that
within Pakistan Karachi (and Lahore to some extent) is the only market that defies this trend i.e. the Karachi audience
tends to favors the four major entertainment outlets almost evenly.
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8
CHANNEL MARKET SHARE BY COUNTRY
In the expatriate (international) market the popularity trends tell a very different story from the domestic market. PTV has
almost no market share. Here Hum and Geo who fight for the number two and three spots, followed by ARY – almost
evenly occupy the space left over by PTV.
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Vidpk’s show rankings are based on episode and video
views from different markets tabulated anew every
month. By virtue of being able to track viewership
statistics by city (in the case of local streams) and by
country (in the case of international streams) we
believe the data we have is not only far more accurate
than other sources but can also provide detailed
insights into which markets are interested in which
specific shows as well as types of shows. Our
tabulation aims to refine this data in the future to
focus not only on geography but also demographic
information. As our data set shows already, popularity
and tastes vary vastly - even within Pakistan!
Here are some interesting statistics for you…
GLOBAL SHOW RANKINGS (AND CHANGE
SINCE LAST MONTH)
1. Ek Boond Ishq - A Plus (No change)
2. Good Morning Pakistan - ARY (No change)
3. Dil Hai Chota Sa - Geo (+8)
4. Tair-E-Lahooti - Hum (+3)
5. Handi by Zubaida Tariq - Masala TV (-1)
6. Bulbulay - ARY (No change)
7. Bashar Momin - Geo (+7)
8. Mere Meherban - Hum (-3)
9. Nadia Khan Show - Geo (No change)
10. Din Dhallay - PTV (+3)
11. Dil Diya Dehleez - Hum (-1)
12. Morning with Hum - Hum (+1)
13. Nadaaniyan - Geo (+4)
14. Aashiana - PTV (+1)
15. Haqeeqat - PTV (+8)
16. Utho Jago Pakistan - Geo (+4)
17. Satrangi - Geo (+4)
18. Fariha - Urdu 1 (+9)
19. Mehndi - PTV (+3)
20. Laag - PTV (+6)
SHOW RANKINGS - PAKISTAN
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1. Ek Boond Ishq - A Plus (No change)
2. Dil Hai Chota Sa - Geo (+12)
3. Tair-E-Lahoti - Hum (+1)
4. Bulbulay - ARY (+1)
5. Good Morning Pakistan - ARY (-2)
6. Aashiana - PTV (No change)
7. Handi - Masala TV (+2)
8. Dil Diya Dehleez - Hum (-1)
9. Din Dhallay - PTV (+1)
10. Nadia Khan Show - Geo (+3)
TOP SHOWS - KARACHI
Nadaaniyan
• Geo
Dil Hay Chota Sa
• Geo
Dil Diya Dehleez
• Hum
Handi by Zubeida Tariq
TOP SHOWS - LAHORE
Aashiana
• PTV
Dil Diya Dehleez
• Hum
Dil Hay Chota Sa
• Geo
Handi by Zubeida Tariq
• Masala TV
• Masala TV
Aashiana
Tair-E-Lahoti
• PTV
TOP SHOWS - PESHAWAR
Tair-e-Lahoti
• Hum TV
Din Dhallay
• PTV
Siraat e Mustaqeem
• Express
Laag
• PTV
Dil Hay Chota Sa
• Geo
• Hum TV
TOP SHOWS - ISLAMABAD
Ek Boond Ishq
• A Plus
Bulbulay
• ARY TV
Din Dhallay
• PTV
Dil Diya Dehleez
• Hum
Haqeeqat
• PTV
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Please send us comments and suggestions, or to purchase
detailed stats, contact us at [email protected]
See you next month!