2016 media kit - North Carolina Azalea Festival

Transcription

C
EL
E
ATING SINCE
R
B
PRESENTED BY
2016 MEDIA KIT
19
48
The mission of the
North Carolina Azalea
Festival is to be
nationally recognized
as a showcase for
our community’s
rich array of artwork,
gardens, history,
and culture through
recreational,
educational and
family-oriented
events. The Festival
encourages
volunteerism and
civic participation as
it contributes to the
region’s economy
and promotes the
unique qualities of
Wilmington’s river-tothe-sea community.
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North Carolina
Azalea Festival
2016
North Carolina
Azalea Festival
Table of Contents
April 6-10
Executive Summary............................................................................................... 5
Description & Background of the Festival........................................... 6-7
Reported Festival Impact.................................................................................. 8-9
Questions You May Have................................................................................... 10-11
Sponsor Opportunities $35,000-$100,000.......................................... 12
Sponsor Opportunities $15,000.................................................................... 13
Sponsor Opportunities $10,000-$7,500................................................ 14-15
Sponsor Opportunities $7,500-$3,000.................................................... 16
Sponsor Opportunities $2,000-$250........................................................ 17
Encore Azalea Event Sponsor........................................................................ 18-19
Major Sponsor............................................................................................................ 20-21
Glen Dale Azalea Event Sponsor................................................................ 22-23
Benefactor Sponsor............................................................................................... 24-25
Gable Azalea Event Sponsor........................................................................... 26-27
Donor Sponsor........................................................................................................... 28-29
Patron Sponsor.......................................................................................................... 30
Souvenir Book Ad.................................................................................................... 31
Street Fair Vendor.................................................................................................... 32
Parade Entry................................................................................................................ 33
Concert Marketing Opportunities................................................................ 34-35
Various Sponsorship Opportunities........................................................... 36-37
NORTH CAROLINA AZALEA FESTIVAL | PO BOX 3275 | WILMINGTON, NC 28406 | PHONE: 910-794-4650 | FAX: 910-794-4651
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North
Carolina Azalea
Festival
EXECUTIVE SUMMARY
The North Carolina Azalea Festival is Wilmington’s annual community celebration and the largest festival
of its kind in the state. Founded in 1948, the North Carolina Azalea Festival has emerged as Wilmington’s
premier event.
DATES:
April 6-10, 2016
LOCATION:
Wilmington, NC - Wilmington’s charming history and premier location makes it one of
the most beautiful cities in the South
FEATURES:
National Headliner Concert Series, Southern Garden Party, Street Fair, Parade
ACHIEVEMENTS: Top 20 Event in April by the Southeast Tourism Society, International Festivals and
Events Association Pinnacle Gold, Silver, and Bronze Awards for: Best Miscellaneous
Multimedia, Best Social Media Site, Best Event Program, Best Miscellaneous Printed
Material, Best Commemorative Poster, Best New Merchandise
ATTENDANCE:
Estimated 300,000
PRODUCED BY:
North Carolina Azalea Festival at Wilmington, Inc.
SPONSORS:
Presenting Sponsor: Belk
Encore Event Sponsors: Miller Lite, Neuwirth Chrysler Dodge, Jeep, and Ram Trucks
Major Sponsors: Duke Energy, Wells Fargo, Hilton Wilmington Riverside
Benefactors: New Hanover Regional Medical Center, R.A. Jeffreys, UNC Wilmington
Glen Dale Event Sponsors: LM Restaurants
Gable Event Sponsors: BB&T, Wilmington Health
Donors: BlueCross and BlueShield of NC, Coastal Carolina Neonatology/Coastal
Children’s Services, Colonial Marketing, Coca-Cola, Corning, Live Oak Bank, MassMutual
Financial Group, Nangle Consulting, North Carolina Ports, ONEHOPE Wine, Pacifica
Senior Living, Parkway of Wilmington, PNC, PPD, SEPI Engineering & Construction
Transportation Sponsors: Platinum Limousine, Rex and Sons RVs
Community Sponsors: FOX Wilmington, WECT,
WWAY News Channel 3, WILM, StarNews Media,
Time Warner Cable Media
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INTRODUCTION &
BACKGROUND
NORTH CAROLINA AZALEA FESTIVAL
he North Carolina Azalea
Festival is Wilmington’s
T
annual community celebration
6
The Festival is a great source
of local pride, with the entire
community involved in
and the largest festival of its
displaying Wilmington to
kind in the state. Founded
the world in its finest colors.
More than 1,000 volunteers
in 1948, the Azalea Festival
are required to stage over 50
has emerged as Wilmington’s
events ranging from concerts
premier event.
to art shows, a street fair with
Each April, a full week of
interactive displays, home and
natural beauty, big-name
garden tours, a parade, special
entertainment, festive
exhibits, a circus and a variety of
galas, fun family events and
other entertainment and events.
Southern hospitality come
together to showcase the
Staging the Azalea Festival –
every year for almost seventy
charms of the Wilmington
area. For community pride
years – is a real community
and springtime pageantry, the
effort, and everyone who works
North Carolina Azalea Festival on, participates in, or simply
has no equal!
enjoys the Festival can be proud
of these honors. They are a
The Festival’s concerts, fairs
and special events are attended positive reflection on the greater
Wilmington area as well.
by 300,000 people. More
than 200,000 are estimated to
The North Carolina Azalea
Festival’s mission is to encourage
attend the annual three-day
Street Fair, while more than
volunteerism and civic
100,000 gather to watch the
participation as it contributes to
Festival Parade. Each event
the region’s economy. In 2011,
is a celebration, beginning
the University of North Carolina
Wilmington completed a yearwith the traditional arrival of
long study on the economic
Queen Azalea at the official
opening of the five-day event.
impact the Azalea Festival has
Stars glitter throughout town
on the City of Wilmington.
as Southern belles and their
Results of this study concluded
escorts promenade through lush that the Azalea Festival has over
a $50,000,000 impact on our
gardens at the annual garden
party. Everywhere the blooming local community annually.
azaleas offer colorful testimony
to the rich heritage of coastal
Carolina.
LET’S TALK NUMBERS
1948
The year that the North
Carolina Azalea Festival was
founded
1,000
Volunteers to stage over 50
events
300,000
People visiting the Festival’s
Concerts, Fairs, and Special
Events
$50,000,000
Impact on Wilmington’s local
economy annually
North
Carolina Azalea
Festival
W
e have proven name recognition by being one of the oldest and the largest events of
its kind in Wilmington and our region. Wilmington completely transforms itself
during “Festival week,” with all emphasis and media coverage on the Festival. Guests
enjoy numerous networking opportunities with key business leaders and decision makers
in town. Many of our guests enjoy using Festival tickets as gifts to key clients, an opportunity
to bring their organization’s CEO’s and Presidents to Wilmington, and as employee perks or
customer raffles. With the North Carolina Azalea Festival, there is no limit to the potential
ROI for any person or business!
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Reported Festival Impact
Volunteer Hours: 15,080 (est. value = $438,000)
Local and Visitor Spending: $48,306,000
Festival Interviews Conducted: 2,083
Festival Spending: $1,600,000
Mobile App
Downloads
100,000+
Festival Participation
•Average Local Household Spending:
$645 during Festival
•Local and Visitor Direct + Indirect and
Induced Spending
$5,820,000 per 10,000 households
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Attending
Two Or
More
Events
47%
Attending
One Event
53%
*All numbers above are taken from the 2011 North Carolina Azalea Festival Economic Impact Study, independently conducted by the University of
North Carolina Wilmington undergraduate and graduate students and supervised by Dr. Jim Herstine and Dr. Nancy Hritz, School of Health and
Applied Human Sciences.
MEDIA IMPRESSIONS
Print
TV
Radio
Outdoor
Interactive
PR
Total
Impressions
Cost
Our Cost per
thousand
627,350
3,118,821
2,086,020
X
921,543
2,753,000
9,506,734
$15,041
$47,250
$18,100
X
$1,400
$81,791
(Cash & Trade)
$2.40
$1.52
$0.87
X
$0.05
$0.86
(Average)
Value based on
a $10 cost per
thousand
$62,730
$311,882
$208,602
X
$92,543
$275,300
$951,057
SOCIAL MEDIA
The North Carolina
Azalea Festival
established a Facebook
page in 2012. To date,
there are approximately
23,437 Page Likes.
Post Reach and
Engagement numbers
rise subtly throughout
the year, but increase
dramatically closer to
the Festival in April.
Our Instagram account
was created in March
of 2013, and has 1,813
followers and 229
posts. The number of
followers has increased
with the popularity of
the social networking
app.
Pinterest is relatively
new to the North
Carolina Azalea
Festival, as we began
our official account
in May of 2015.
Our account has 63
followers so far, and
595 pins.
The North Carolina
Azalea Festival seeks to
engage with celebrities,
individuals, and
organizations through
Twitter. We have 4,195
followers and 725
tweets to date. The
account was created
in 2012, and is used
most heavily during the
Festival.
The LinkedIn Business
page for the North
Carolina Azalea
Festival was created
in June of 2015.
The account is used
primarily to connect
with individuals and
organizations, as
well as to create local
partnerships.
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Why Sponsor?
•Brand Awareness & Recognition
•Create, Develop, and Enhance
Credibility
•Media Exposure
•Community Involvement
•Highly Targeted Marketing
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QUESTIONS YOU MAY HAVE
What is the target
market for this
event?
As there are many events within the
Festival, as well as associated events,
the range of potential target markets
is quite broad.
What kind of
exposure do I get
for my investment?
Our Sponsorship benefits can be
tailored for advertising purposes, as
well as for trades - ticket packages to
our exclusive events.
Can I get this kind of
exposure without this
investment?
The North Carolina Azalea Festival is
the largest Festival of its kind in the
southeastern region and has a reach
of over 300,000 people. Corporate and
independent sponsors alike benefit
from building relationships with
potential customers, giving back to
the local community, and establishing
credibility through a partnership with
a well-recognized national event.
Do I get direct access
to the audience?
Whether you’re interested in
networking opportunities with key
business leaders, or displaying your
product on a personal level, we have
numerous, customizable partnership
opportunities available.
Why wouldn’t I do it?
That’s a great question! Let us know what your company
goals are and how we can meet them with our partnership.
We want this relationship to benefit your business, as well
as work towards our mission of showcasing the beauty and
community pride of Wilmington, NC.
*All numbers are taken from the 2011 North Carolina Azalea Festival Economic Impact Study, independently conducted by the University of
North Carolina Wilmington undergraduate and graduate students and supervised by Dr. Jim Herstine and Dr. Nancy Hritz, School of Health
and Applied Human Sciences.
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Sponsorship Opportunities
$25,000-$100,000 Partner
Patron’s Gala Sponsor
$35,000
The Patron’s Gala is an exclusive event attended by
Festival patrons. Whether the theme is Old Hollywood,
Paris, or Las Vegas, the party is always one to look
forward to. Premiere marketing opportunities will
be tailored to accomplish your organization’s needs.
Sponsorship includes an Encore Azalea Event Sponsor
Ticket Package*.
Street Fair Sponsor$35,000
Presenting Sponsor$100,000
Enjoy the highest level of visibility throughout the
Festival, and be prominently recognized for supporting
North Carolina’s premiere event. The Presenting
Sponsor will be offered the highest level of exposure
to hundreds of thousands of patrons who attend the
North Carolina Azalea Festival. Sponsorship includes a
Ticket Package.
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The Ultimate Concert Experience
$50,000
It is estimated that 200,000 people attend the three-day
Street Fair in Historic Downtown Wilmington. The
Festival draws vendors, artisans, and performers from
all over, and the crowds enjoy a show rich with history,
culture, and entertainment. Premiere marketing
opportunities will be tailored to accomplish your
organization’s needs. Sponsorship includes an Encore
Azalea Event Sponsor Ticket Package*.
Major Sponsor$25,000
Sponsorship includes a Major Sponsor Ticket Package.
Please see pages 20-21 for more information.
Treat your colleagues to an exclusive VIP experience in
the Sound Booth during the Main Stage artist sound
check. This partnership opportunity includes dinner,
beverages, parking, and tickets to that night’s concert
(General Admission) for 50 people. This sponsorship
availability is subject to artist approval.
Main Stage Concert Series Sponsor
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$35,000
Make this signature event your own! Premiere
marketing opportunities will be tailored to accomplish
your organization’s needs. Sponsorship includes an
Encore Azalea Event Sponsor Ticket Package*.
Parade Sponsor$35,000
sale g
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The North Carolina Azalea Festival Parade is attended
by over 100,000 people. Premiere marketing
opportunities will be tailored to accomplish your
organization’s needs. Sponsorship includes an Encore
Azalea Event Sponsor Ticket Package*.
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*For more information on Encore Azalea Event
Sponsor Benefits ($35,000+), please see pages
18-19.
North
Carolina Azalea
Festival
$15,000 Partner
Queen’s Coronation Sponsor
$15,000
The Queen’s Coronation is an annual event where
the Queen is officially crowned the North Carolina
Azalea Festival Queen Azalea. In attendance are the
Festival Celebrity Guests as well as: City Officials, Board
Members, and Cape Fear Garden Club Azalea Belles.
After the Coronation we have an exclusive free Meet
and Greet with all of our celebrities and the Queen.
Premiere marketing opportunities will be tailored to
accomplish your organization’s needs. Sponsorship
includes a Glen Dale Azalea Event Sponsor Ticket
Package*.
Symphony Concert Sponsor
$15,000
Spring Soiree Sponsor
$15,000
Be a part of our Main Stage concert experience with this The Spring Soiree, formerly known as our Pre-Festival
concert sponsorship opportunity! See page 34 for more Party, is an annual event to kick-off the North Carolina
details and benefits.
Azalea Festival. With around 600 in attendance, it is
an excellent opportunity to mingle with friends as we
Children’s Area Sponsor
$15,000
prepare for the good times Spring will bring. Premiere
The Children’s Area is part of the three-day Street Fair marketing opportunities will be tailored to accomplish
in Historic Downtown Wilmington. Children enjoy
your organization’s needs. Sponsorship includes a Glen
activities, children’s craft projects, and entertainment. Dale Azalea Event Sponsor Ticket Package*.
Stage Production Sponsor
$15,000
This marketing opportunity includes (2) 3x10 banners
Package*.
at the Main Stage, (2) 3x10 banners at the Riverfront
Park Stage, (2) 3x10 banners at the Queen’s Coronation,
Celebrity Reception Sponsor
$15,000
(2) 3x10 banners at the Children’s Area Stage, (2) 3x10
The Celebrity Reception provides sponsors of the Azalea banners at the Multicultural Stage, 4 tickets to our
Festival a personal opportunity to see and meet Queen Main Stage Concert Series with Hospitality and Parking
Azalea, Celebrity Guests, and other Festival Dignitaries. passes. In addition, there is an option for product
sampling ability at one of the above mentioned events
(excluding the Main Stage Concert Series).
Package*.
Main Stage Hospitality Area Sponsor $15,000
Ideal for marketing, this partnership includes (2) 3x10
banners outside the Main Stage Hospitality tent and (2)
banners inside of the tent. In addition, the sponsor will
receive 6 tickets to each show, a reserved table in the
Hospitality tent, and product sampling ability.
*For more information on Glen Dale Azalea Event
Sponsor Benefits ($15,000), please see pages
22-23.
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$7,5000-$10,000 Partner
Fireworks Sponsor$10,000
Volunteer Program Sponsor
The Festival Fireworks are presented over the majestic
Cape Fear River on Saturday night of the Festival. A
Fireworks partnership would include naming rights
and company logo on marketing pieces mentioning the
fireworks. Sponsorship includes a Gable Azalea Event
Sponsor Ticket Package*
Over 15,000 volunteer hours are logged by community
members supporting the Azalea Festival. As a Volunteer
Program Sponsor, your logo will be included on
volunteer t-shirts and your ad or logo will be included
in our monthly newsletter. Additional benefits include:
opportunity to speak at 2 Operational Committee
Meetings, speaking opportunity at our Volunteer
Appreciation Event, a banner at Volunteer Appreciation
Event, a table at event check-in, product sampling at
event, (1) 3x10 banner at the Street Fair Command
Center, Parade Volunteer check-in, and Azalea Sweep
check-in.
Jumbotron Sponsor$10,000
The Jumbotron is showcased at every Main Stage
Concert Series event. Sponsorship includes 2 vertical
banners on either side of the Jumbotron with
additional logo placement during the slide show on the
Jumbotron screen.
$10,000
Benefactor Sponsor$10,000
Sponsorship includes a Benefactor Sponsor Ticket
Package. Please see pages 24-25 for more information.
Art Unveiling Sponsor
Riverfront Park Stage Sponsor
$10,000
The Riverfront Park Stage is located in Historic
Downtown Wilmington and is a popular Street Fair
attraction. Partnership includes naming rights, (1) 3x10
banner on the stage, your company logo on marketing
materials, a speaking opportunity between acts, and
a 10x10 tent for sampling. Sponsorship at this level
includes two nights.
Main Stage Restroom Area Sponsor
$10,000
The Main Stage Concert Series attracts thousands
of people for nationally headlining performers. Be a
part of this experience by sponsoring the Restroom
Area: partnership includes (2) 3x10 banners outside
the Restroom Area and 2 banners in the Restroom
Area with product sampling ability. Additionally, this
partnership includes 4 tickets to each Main Stage
Concert Series show with Hospitality tickets and VIP
Parking.
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$7,500
The annual Art Unveiling is held in the Fall before the
Festival and serves as showcase for the Official North
Carolina Azalea Festival artwork. The Art Unveiling
is a private function for sponsors and dignitaries of
the Festival. Premiere marketing opportunities will
be tailored to accomplish your organization’s needs.
Sponsorship includes a Gable Azalea Event Sponsor
Ticket Package*.
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Azalea Sweep Sponsor
$7,500
The Azalea Sweep is one of our largest volunteerdriven events that takes place a week or two before
the Festival. Community volunteers join together to
clean at various locations where the Azalea Queen will
be visiting during her reign. After the Azalea Sweep,
all of the volunteers enjoy a party with refreshments.
Ticket Package*
Harmony Concert Sponsor
$7,500
Be a part of our Main Stage concert experience with this
concert sponsorship opportunity! See page 35 for more
North
Carolina Azalea
Festival
Airlie Luncheon Trolley Sponsor
$7,500
The Airlie Luncheon Garden Party hosts 3,000 big
hats, bow ties, and seersucker suits annually - and
all need a ride to the largest networking event of the
year! Guests can park at one of four locations and take
a complimentary trolley over to the Garden Party.
Partnership opportunity includes 4 trolleys with a 3x10
banner on each side (total of 8 branded banners).
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Multicultural Stage Sponsor
$7,500
The Azalea Festival Multicultural Stage is a two-day
family friendly celebration where you can experience
the best in contemporary and traditional music,
dance, and ethnic pageantry from around the world!
The Festival of Cultures highlights the rich diversity
of cultures that make the Greater Cape Fear Region a
delightful place to live. Sponsorship includes a Gable
Azalea Event Sponsor Ticket Package*
Airlie Shuttle Relief Stations Sponsor $7,500
The Airlie Luncheon Garden Party hosts 3,000 big hats,
bow ties, and seersucker suits annually - and all need a
ride to the largest networking event of the year! Guests
can park at one of four shuttle locations, and this
partnership opportunity would include a 10x10 tent,
table, chairs, 3x10 banner, and sampling ability at two
of four locations.
Parade Golf Cart Sponsor
$7,500
by over 100,000 people. Volunteers and staff work hard
to ensure the day is a success and can almost always be
found utilizing golf carts for transportation. Be a part
of the Parade - partnership includes cart signage on all
staff golf carts at the Parade and four Parade Reviewing
Stand Credentials. Sponsorship includes a Gable Azalea
Event Sponsor Ticket Package*
Boxing Competition Sponsor
$7,500
The Boxing Tournament is a free, two-day event
held at the Schwartz Center in Historic Downtown
Wilmington. This event showcases some of the finest
boxers from high-level competition and the military.
Ticket Package*.
Children’s Art Contest Sponsor
$7,500
Scholarship Pageant Sponsor
$7,500
Junior high school students from area high schools
compete in this annual Scholarship Pageant based
on a private interview with judges, evening gown
competition and on-stage presentation. The winner
is the recipient of the Beverly Anne Jurgensen
Scholarship Award. Sponsorship includes a Gable Azalea
Event Sponsor Ticket Package*
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Volunteer Appreciation Event Sponsor $7,500
The success of the North Carolina Azalea Festival is
made possible through the hard work and dedication of
community volunteers. Over 1000 volunteers plan and
put on Festival events, and the Volunteer Appreciation
Event - catered with food, drinks, and entertainment
- is one way that we can say “thank you”. Sponsorship
includes a Gable Azalea Event Sponsor Ticket Package*
The Children’s Art Contest is an annual contest
showcasing the amazing artistic talents of the youth
*For more information on Gable Azalea Event
in our community. Over 300 students register their
Sponsor Benefits ($7,500), please see pages
artwork in the contest. Winners receive tickets to
Festival events as well as other notable prizes. Be a part 26-27.
of the Children’s Art Contest! Sponsorship includes a
Gable Azalea Event Sponsor Ticket Package*
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$3,500-$7,500 Partner
Children’s Stage Sponsor
$7,500
The Children’s Stage is part of the three-day Street Fair
in Historic Downtown Wilmington. Children enjoy
entertainment composed of local performers. This
partnership includes naming rights, a 3x10 banner
on the stage, company logo on marketing materials,
speaking opportunity between acts, and a 10x10 tent
for sampling.
Riverfront Park Stage Sponsor
Hospitality Suite Sponsor
$5,000
The Azalea Festival Celebrity Guests enjoy amenities
and a place to relax at the Hospitality Suite.
Sponsorship of this suite include naming rights with
exclusive brand loyalty (if applicable) and product
sampling opportunities in the Celebrity Hospitality
Suite.
$7,500
The Riverfront Park Stage is located in Historic
Downtown Wilmington and is a popular Street Fair
attraction. Partnership includes banner on the stage,
company logo on marketing materials, speaking
opportunity between acts, and a 10x10 tent for
sampling. Sponsorship at this level includes one night.
Parade Reviewing Stand Sponsor
$7,500
With over 100,000 viewers each year, the North
Carolina Azalea Festival Parade is a community
tradition. Celebrity guests and dignitaries of the
Festival receive the honor of viewing the Parade from
the Reviewing Stand. Partnership opportunities include
naming rights, (2) 3x10 banners and table in the area,
as well as 6 Reviewing Stand credentials. Sponsorship
includes a Gable Azalea Event Sponsor Ticket Package*
Marching Band Travel Sponsor
$7,500
Make it possible for marching bands to travel and
participate in our great Parade! School budgets are
tight and this sponsorship helps the Festival to provide
direct funding to school marching bands making it
possible for them to travel to the parade, even our local
ones!! This package will give the sponsor customized
sponsor banners in the Parade in front of marching
bands, recognition on the Parade page on the Festival
website as well as on the Parade page in the Souvenir
Book, 4 Reviewing Stand Tickets at the Parade, and a
Gable Azalea Event Sponsor Package.
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Celebrity Meet and Greet Sponsor
$5,000
The Celebrity Meet and Greet takes place at the Street
Fair where attendees have the opportunity to meet
a well-known child star. Partnership includes your
company logo on celebrity headshots, exclusive access
to private Meet and Greet, branding and sampling
opportunities at event, and premiere logo placement on
our website as well as marketing materials announcing
the event.
Donor Sponsor$5,500
Sponsorship includes a Donor Sponsor Ticket Package.
Please see pages 28-29 for more information.
Parade Balloon Sponsor
$3,500
Parade Balloons made their first appearance in the
North Carolina Azalea Festival Parade in 2015. Be a part
of this exciting, new opportunity and sponsor what
has become the biggest hit at the Parade! Partnership
includes (1) 3x10 banner with your company logo in
front of the balloon, as well as a product sampling
opportunity along the Parade route. Four credentials to
the Parade Reviewing Stand and two Airlie Luncheon
Garden Party tickets are included.
North
Carolina Azalea
Festival
Parade Coffee Bar Sponsor
$250-$2,000 Partner
$3,000
Donors and Patrons will have exclusive access to a
Coffee Bar during the Parade with complementary Port
City Java coffee provided. Sponsorship includes a 10x10
tent, (2) banners with your business name/logo, and an
opportunity to distribute information and promotional
items. This partnership also includes 8 Parade Bleacher
tickets and a Patron Package.
Souvenir Book Ad
$250-$2,000
Advertise your business or service in the North Carolina
Azalea Festival Souvenir Book! This quality program is
delivered free to all sponsors and at numerous Festival
events. As a wonderful keepsake, take advantage of
this to promote your company to Wilmington and
the surrounding areas to over 7,500 guests. For more
information on placement and pricing, see page 31.
Concert Patron$2,000
Patron Sponsor$1,250
Sponsorship includes a Patron Sponsor Ticket Package.
Receive a special price of $1,100 in October only! Please
see page 30 for more information.
Street Fair Booth
$250-$1,600
It is estimated that 200,000 people attend the three-day
Street Fair in Historic Downtown Wilmington. The
Festival draws vendors, artisans, and performers from
all over, and the crowds enjoy a show rich with history,
culture, and entertainment. Showcase your business
here! For more information on booth sizing, availability,
and applications, visit our website at
www.ncazaleafestival.org
Parade Float$1,150
by over 100,000 people. Be a part of this community
event by sponsoring a Parade float. Partnership includes
(1) 3x10 banner and the rental of a Parade float. For
more information, visit our website at
www.ncazaleafestival.org
Sponsor A Character
$1,000
This partnership involves a unique opportunity to walk
with a Festival character of your choice through the
Street Fair handing out company materials for a total
of 4 hours - broken down into 30 minute increments,
several times a day.
VIP Celebrity Experience
$750
For a more personal experience with our Celebrity
Guests, partner with us to receive an exclusive VIP
Celebrity Experience. This includes 6 tickets to the
Celebrity Reception and a reserved table with the
celebrity of your choice.
Website Visitor’s Page
$500
With more than 375,000 visitors to the North Carolina
Azalea Festival website during the Festival week, having
your company on our site is a fantastic marketing
opportunity. This partnership includes your company
listing and link on our website’s Visitor Page.
Concert Banner Package
$500
Social Media Mentions
$500
Social Media marketing is HUGE - and why not let us
market for you on our platforms? This partnership
includes 3 social media mentions to over 29,500
followers on social media. For more information on our
social media numbers, see page 9.
E-Newsletter Mention$250
Our public e-newsletter, Southern Charm in Full Bloom,
reaches more than 10,000 people. Partner with us and
receive a mention in our monthly e-newsletter with a
link and/or image of your choice. See pages 36-37 for
details.
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Encore Azalea Event Sponsor
$35,000*+
Event Opportunities: Concerts, Parade, Patrons’ Party, or
Street Fair
April 6-10, 2016
EVENT TO BE SPONSORED________________________________________________________________________________________________
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
AUTHORIZED SIGNATURE________________________________________________ TITLE____________________________________________
Sponsorship opportunities and exclusivity may vary depending on pre-existing national concert tour sponsoring agreements and
venue restrictions beyond the control of the Azalea Festival. If exclusivity applies, it will be defined as any product or service your
company provides east of I-95. All Festival advertising and promotion is subject to approval by the North Carolina Azalea Festival
Board of Directors.
*Additional sponsorship opportunities and impressions can be customized following Sponsor/Festival Activation Meeting.
Encore Azalea Event ($35,000 +*) Event Benefits:
# Tickets
Event
12
Patrons’ Party Gala
10
Headliner Night Concerts (2) with VIP Preferred Parking
10
Concert VIP Suite
20†
Airlie Garden Party Luncheon with VIP Preferred Parking
10
Celebrity Reception
4
Parade Reviewing Stand with VIP Preferred Parking
10
Spring Soirée
1
Framed Limited Edition Print
8
Official Festival T-shirts
1
Case of Festival Souvenir Books
2
(2) 10ft x 10ft Booth Spaces at Street Fair
†More Airlie Tickets Available!
Option to purchase 40 additional Airlie Garden Party Luncheon tickets while supplies last.
Additional tickets are $175 (plus tax) without preferred parking.
18
The North Carolina Azalea Festival at Wilmington, Inc., is a non-profit corporation classified as a 501(c)(4) civic organization under the IRS code.
Contributions are not charitable in nature. Please consult a tax professional for advice about your contribution for tax purposes.
North
Carolina Azalea
Festival
Encore Azalea Event Corporate Recognition Benefits:
Name/Logo Incorporated on Printed Materials
Your logo used in all Festival public communication materials. (Letterhead, faxes, select tickets, etc.)
Includes permission to use Festival logo (as it applies to our brand standard policy) in your company’s
advertising materials.
Festival Newspaper Advertising
Reaching a total circulation of more than 566,000 people throughout Coastal Carolina; total exposure to
well over one million.
Television/Cable News, Parade Coverage, and Advertising and Announcements
Sponsor recognition, live and follow-up news coverage, and commercials and public service
announcements reaching more than 1,500,000 viewing households around the state.
Radio Advertising and Announcements
Both commercials and Public Service Announcement airtime reaching a total market of more than 300,000
households in the Wilmington DMA.
Corporate Banner and Sponsor Recognition
(With Logo) At major venues and events, attended by over 300,000 people during the five-day Festival.
Festival Parade Float OR Parade Balloon (Please see box below)
Annual parade attendance estimated at more than 100,000 with extensive live and follow-up television
coverage.
I’d prefer to upgrade to a Parade Balloon instead of a
Parade Float - Please note that there is a $2,500 upcharge
Logo With Link on Festival Website
Link provided to your company’s website, email, or contact information through your logo. The Festival
website exceeds 350,000 page views annually.
Festival Press Releases
Distributed to print and broadcast outlets in 100+ regional media markets in the Southeast.
Logo on Printed Public Schedule
Two 10 Ft. X 10 Ft. Booth Spaces at Street Fair
Recognition at Press Conferences
One Full-page, Full Color Ad in Festival Souvenir Book
7,500 Festival Souvenir Books, averaging 60 pages, circulated throughout Wilmington and North Carolina.
Social Media Blasts Targeted for Event
A combined social media audience of over 29,500 people.
Speaking Opportunity at Event
19
Major Sponsor
$25,000*+
April 6-10, 2016
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Board of Directors.
*Additional sponsorship opportunities and impressions can be customized following Sponsor/Festival Activation Meeting.
Major Sponsor ($25,000*) Event Benefits:
# Tickets
Event
12
10
10
Concert Hospitality Suite
20†
10
Celebrity Reception
4
10
Spring Soirée
1
8
Official Festival T-shirts
1
Case of Festival Souvenir Books
2
(2) 10ft x 10ft Booth Spaces at Street Fair
†More Airlie Tickets Available!
20
North
Carolina Azalea
Festival
Major Sponsor Corporate Recognition Benefits:
Name/Logo Incorporated on Printed Materials
Your logo used in all Festival public communication materials. (Letterhead, faxes, select tickets, etc.)
Includes permission to use Festival logo (as it applies to our brand standard policy) in your company’s
advertising materials.
Reaching a total circulation of more than 566,000 people throughout Coastal Carolina; total exposure to well
over one million.
Television/Cable News, Parade Coverage, and Advertising and Announcements
Sponsor recognition, live and follow-up news coverage, and commercials and public service announcements
reaching more than 1,500,000 viewing households across the state.
Radio Advertising and Announcements
Both commercials and Public Service Announcement airtime reaching a total market of more than 300,000
households in the Wilmington DMA.
(With Logo) At major venues and events, attended by over 300,000 people during the five-day Festival.
Festival Parade Float OR Parade Balloon
Annual parade attendance estimated at more than 100,000 with extensive live and follow-up television
coverage.
I’d prefer to upgrade to a Parade Balloon instead of a
Parade Float - Please note that there is a $2,500 upcharge
Logo With Link on Festival Website
Link provided to your company’s website, email, or contact information through your logo. The Festival
website exceeds 350,000 page views annually.
Logo on Printed Public Schedule
Two 10 Ft. X 10 Ft. Booth Spaces at Street Fair
Recognition at Press Conferences
One Full-page, Full Color Ad in Festival Souvenir Book
7,500 Festival Souvenir Books, averaging 60 pages, circulated throughout Wilmington and North Carolina.
21
Glen Dale Azalea Event Sponsor
$15,000
April 6-10, 2016
Event Opportunities: Celebrity Reception, Children’s Area,
or Queen’s Coronation
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Board of Directors.
Glen Dale Azalea Event ($15,000) Event Benefits:
# Tickets
Event
6
6
6
10*
6
Celebrity Reception
2
6
Spring Soirée
1
*More Airlie Tickets Available!
22
North
Carolina Azalea
Festival
Glen Dale Azalea Event Corporate Recognition Benefits:
Printed Public Schedule
Name listed on Festival Public Schedule.
Festival Parade Float
Float shared with a Benefactor Sponsor. Annual parade attendance estimated at more than 100,000
with extensive live and follow-up television coverage.
Listing on Festival Website
Link provided to your company’s website, email, or contact information. The Festival website exceeds
350,000 page views annually.
Reaching a total circulation of more than 566,000 people throughout Coastal Carolina; total exposure
to well over one million.
At major venues and events, attended by over 300,000 people during the five-day Festival.
One Half-page, Full Color Ad in Festival Souvenir Book
7,500 Festival Souvenir Books, averaging 60 pages, circulated throughout Wilmington and North
Carolina.
Festival Sponsor Recognition in Follow-up Newspaper Ad
Festival Souvenir Books
23
Benefactor Sponsor
$10,000
April 6-10, 2016
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Board of Directors.
Benefactor Sponsor ($10,000) Event Benefits:
# Tickets
Event
6
6
6
10*
6
Celebrity Reception
2
6
Spring Soirée
1
24
North
Carolina Azalea
Festival
Benefactor Sponsor Corporate Recognition Benefits:
Float shared with another Benefactor. Annual parade attendance estimated at more than 100,000
with extensive live and follow-up television coverage.
Link provided to your company’s website, email, or contact information. The Festival website exceeds
350,000 page views annually.
Carolina.
25
Gable Azalea Event Sponsor
$7,500
Event Opportunities: Art Unveiling, Azalea Pride, Boxing, Children’s Art Contest,
April 6-10, 2016
Multicultural Stage, Scholarship Pageant, or Volunteer Appreciation Event
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Board of Directors.
Gable Azalea Event ($7,500) Event Benefits:
# Tickets
Event
4
4
4
6*
4
Celebrity Reception
4
Parade Bleacher Seats
4
Spring Soirée
1
26
North
Carolina Azalea
Festival
Gable Azalea Event Corporate Recognition Benefits:
Float shared with Donor Sponsors. Annual parade attendance estimated at more than 100,000 with
extensive live and follow-up television coverage.
The Festival website exceeds 350,000 page views annually.
Carolina.
27
Donor Sponsor
$5,500
April 6-10, 2016
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Board of Directors.
Donor Sponsor ($5,500) Event Benefits:
# Tickets
Event
4
4
4
6*
4
Celebrity Reception
4
4
Spring Soirée
1
28
North
Carolina Azalea
Festival
Donor Corporate Recognition Benefits:
Float shared with other Donors. Annual parade attendance estimated at more than 100,000 with
extensive live and follow-up television coverage.
The Festival website exceeds 350,000 page views annually.
Carolina.
29
Patron Sponsor
$1,250
$1,100
Special price for
October only!
Offer ends Friday,
October 30th at 5:00pm.
April 6-10, 2016
COMPANY_____________________________________________________________________ DATE___________________________________________________
CONTACT______________________________________________________________________ PHONE _______________________________________________
Please note, only the contact person listed on the Patron application has the authority to purchase extra tickets through the Patron Package. Anyone else will not
be permitted to purchase and/or pick up tickets.
ADDRESS______________________________________________________________________________________________________________________________
CITY/STATE/ZIP________________________________________________________________________________________________________________________
EMAIL________________________________________________________________________________________________________________________________
SOUVENIR BOOK LISTING_______________________________________________________________________________________________________________
*Please make certain to list your name as you wish for it to appear in the Festival’s Souvenir Book. If left blank, company name or contact name will be used.
Please write the names below as you would like them to appear on your Official North Carolina Azalea Festival Patron Badges. If left blank, Badge #1 will default to contact
name, and Badge #2 will default to company name. If no company is listed, “Guest” will be used.
BADGE #1 NAME ______________________________________________________BADGE #2 NAME __________________________________________________
Individuals and businesses are limited to the purchase of three (3) Patronships each. THE FESTIVAL IS UNABLE TO “GUARANTEE” A PRECISE NUMBER OF “ONSITE” PARKING FOR THE AIRLIE GARDENS LUNCHEON EVENT. The Festival will strive to provide as much on-site parking for this event as permitted by the Airlie
Gardens Foundation and New Hanover County. In order to ensure the best possible chance to receive priority parking at the Airlie Gardens Luncheon, you should
purchase your patronship as soon as possible. Parking is allotted in order of your assigned patronship number. Additional ticket purchases through your patronship are
available only while supplies last, and do not include priority parking.
Patron Sponsor ($1,250) Event Benefits:
# TICKETS
EVENT
2
2
Headliner Night Concerts (2) with Preferred Parking
2*
Airlie Garden Party Luncheon
2
Celebrity Reception
2
1
Unframed Limited Edition Commemorative Print
*More Airlie Garden Party Tickets Available!
A form for purchasing additional tickets to the Airlie Gardens Luncheon and other Festival events will be sent to your mailing address after all entertainment is announced. At that time you may
purchase eight (8) additional Airlie Gardens Luncheon Tickets at a cost of $175 (plus tax) without preferred parking. All Festival tickets (including the Airlie Gardens Luncheon) are only available
while supplies last. It is the Festival Office’s date of receipt of purchase monies that governs the availability of tickets you desire to purchase.
The North Carolina Azalea Festival at Wilmington, Inc., is a non-profit corporation classified as a 501(c)(4) civic organization under the IRS code. Contributions are not charitable in nature.
Please consult a tax professional for advice about your contribution for tax purposes.
VISA/MC/AMEX/DISCOVER #_________________________________________________________ EXPIRATION_____________ SECURITY CODE_____________
30
AUTHORIZED SIGNATURE________________________________________________________ TITLE__________________________________________________
Or mail $1,250 check to: North Carolina Azalea Festival, PO Box 3275, Wilmington, NC 28406. Please be advised it is the date of the Festival’s receipt of payment that
determines the Patron number you are assigned. It is your responsibility to confirm receipt.
Souvenir Book Ad
$250-$2,000
April 6-10, 2016
Advertise your business or service in the 2016 Azalea Festival Souvenir Book. This quality program is distributed free to all sponsors
and at numerous Festival events, and is a wonderful keepsake. Take advantage of this great opportunity to promote your business to
Wilmington and the surrounding areas. Over 7,500 souvenir books are printed annually.
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
AD SIZE________________________________________________________________ RATE____________________________________________
ADDITIONAL AD PREPARATION COST (If applicable)___________________________________________________________________________
Advertising Rates:
Ad Size & Dimensions
All Ads are Four Color Process
Eighth page (business card 3.75x2.375 horizontal)
$200
Quarter page (3.75x5.0 vertical)
$400
Half page (3.75x10.25 vertical) (7.75x5.0 horizontal)
$800
Full page (live 7.75x10.25, trim 8.5x11, bleed 8.75x11.25)
$1,200
Premium Placements:
Opposite Event Pages, Princess Page, etc. - TBD upon purchase
*Outside back cover
Inside front/inside back cover
$2,000
$1,800 (each)
Full page (Live 7.75x10.25, trim 8.5x11, bleed 8.75x11.25)
$1,500
Half page (3.75x10.25 vertical) (7.75x5.0 horizontal)
$1,000
Quarter page (3.75x5.0 vertical)
$600
Premium full page ads may bleed. Please provide digital files with an additional .125” added to each side of the 8.5x11 art.
Ad digital files due March 1st.
NOTE: All checks should be made payable to the North Carolina Azalea Festival. Full payment is due at execution of this contract. The above rates
are for space allocation only. Should advertisers require assistance in the mechanical preparation of their ad, those costs will be billed additionally.
*We use CTP (computer-to-plate) technology for the production of our ads.
31
Street Fair Vendor
$75-$1600
Registration Dates:
• October 1, 2015 - October 31, 2015: Early registration discount of $25 per booth on
approved applications
• November 15, 2015: Early registration payment due date
• November 16, 2015 - March 1, 2016: Normal pricing will apply on payment
• March 2, 2016: Late fee of $75.00 will apply to all vendors who have not paid in full
Application Process: Fill out and complete the online application, which is submitted to the North Carolina Azalea Festival Street
Fair Committee, along with a non-refundable $25.00 mandatory application fee. Upon completion of the online application, please
email the requested documentation to the email address provided in your confirmation email. Applications will not be considered
unless all documents and photos are submitted (current insurance information is not needed until you receive an acceptance
notification). The application fee is due at time the application is submitted. Once a vendor is accepted, an email with payment
information will be sent. Payment must be made online with credit card, mailed or called into the Festival Office if necessary.
**Please note that this is an online application only. Please read all vendor information carefully, and contact our Office with any questions at
910.794.2893 or [email protected]
Schedule:
Friday, April 8th:
Saturday, April 9th:
Saturday, April 9th:
Sunday, April 10th:
6pm-10pm (Food Vendors only, others optional)
10am-6pm (All Vendors)
6pm-10pm (Food Vendors only, others optional)
10am-6pm (All Vendors)
Booth Fees:
32
Early
Regular
Late
Vendor
N/A
$75
$150
Non-Profit Charitable Organizations (space limited)
$225
$250
$325
Art and Artisans Vendor
$450
$500
$575
Art and Artisand Vendor - Double
$475
$500
$575
Commercial Vendor
$950
$1,000
$1,075
Commercial Vendor - Double
N/A
$850
$3,575
Food Vendor (10x10 frontage)
N/A
$1,600
$1,675
Food Vendor - Double (10x20 frontage)
*A Commercial Vendor is defined as a vendor that provides goods or services to individuals from a physical location (i.e., storefront). An Art and
Artisans Vendor is defined as a vendor without a physical location.
Parade
$150-$3,500
Registration Dates:
• October 1, 2015 - November 30, 2015: Early registration discount (see online application for details)
• December 1, 2015 - February 28, 2016: Normal pricing will apply on payment
• After February 28, 2016: Late fee of $75.00 will apply to all paying units who have not paid in full
• March 15, 2016 - Registration closes and unpaid applications will be canceled
If you are entering the Parade as a business you will have four options. These options are designed to create great Parade entries.
These options also give businesses the ability to help bring school bands to the Parade by sponsoring them or helping a 501c3 NonProfit to have access to a float. If you have a fun and exciting idea for an entry that does not fit one the following categories, please
contact the Parade committee.
1. Enter a float (Two options: (1) Provide your own =$350 entry fee or (2) Rent one through the Festival= $1,150 entry fee).
2. Sponsor a non-profit float, this will include a banner on the float showing sponsorship ($1,150 entry fee).
3. Sponsor a school marching band ($500 entry fee).
4. Sponsor a giant character balloon, this will include a banner with balloon showing sponsorship. Please see below for details.
**Please note that this is an online application only. Please read all Parade entry information carefully, and contact our Office with any
questions at 910.794.3103 or [email protected]
Parade Entry Fees:
Early
Regular
Late
Parade Entry
$0
$0
$0
$125
$150
$225
Queen or Princess*
$300
$350
$425
Other/Specialty Units (Car Clubs, Horses, etc.)
$25
$25
$100
501(c)3 Unit
$825
$825
$825
Float (501c3 Non-Profit)
$1,100
$1,150
$1,225
Float (includes fee and rental)
$3,450
$3,500
$3,575
Parade Balloon Entry**
School or Military Marching Bands & JROTC Units
*The price to enter the Parade as a queen or princess is $150.00 PER QUEEN. 2 Queens riding in same car is $300. Signs will be provided for
vehicles. Please provide your own vehicle. The Azalea Festival may be able to help entries find or locate a vehicle and driver in certain situations,
please contact the Parade Committee to see if any are available.
**Please see page 16 for more details on Parade Balloon Sponsorship. Four credentials to the Parade Reviewing Stand and two Airlie Luncheon
Garden Party tickets are included.
33
Concert Sponsor Opportunities
$500-$15,000
April 6-10, 2016
CONCERT MARKETING OPPORTUNITY LEVEL _______________________________________________________________________________
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
ALL CONCERT MARKETING OPPORTUNITIES ARE GOOD FOR THE ENTIRE CONCERT SERIES (Except where indicated).
$15,000 Symphony:
Quantity
Benefit
1
15’x15’ company booth inside venue (to be manned by your staff)
1
15’x15’ company booth outside venue (to be manned by your staff)
20 sec/minute Video spot two hour prior and one hour post show
2
4’x10’ banners on stage front
2
3’x10’ banners at entrance to venue
8
3’x10’ banners inside venue
4
3’x10’ banners on outside corners of venue
Company listed on Concerts homepage on Festival website
12*
Concert tickets with Hospitality Tent Passes**
12
Festival t-shirts
12
Festival Freakers
*With the option to purchase up to 12 more Hospitality Concert Tickets at concert ticket price +$20/each.
**Concert of your choice, while supplies last. All tickets must be to the same show.
34
North
Carolina Azalea
Festival
$7,500 Harmony:
Quantity
Benefit
1
15’x15’ company booth outside venue (to be manned by your staff)
1
4’x10’ banner on stage front
4
1
3’x10’ banner at entrance to venue
2
3’x10’ banners outside venue
6*
6
Festival t-shirts
6
Festival Freakers
*With the option to purchase up to six more Hospitality Concert Tickets at concert ticket price +$20/each.
$2,000 Concert Patron:
Quantity
Benefit
1
Patron Package (to include all benefits of the Patronship)
4
Additional concert tickets with Hospitality Tent Passes**
4
1
3’x10’ banner at entrance to venue
2
3’x10’ banners outside venue
6
Festival Freakers
$500 Concert Banner Package:
Quantity
Benefit
1
3’x10’ banner outside venue
2
35
Sponsor Opportunities
$250-$50,000
April 6-10, 2016
COMPANY_____________________________________________________________ DATE____________________________________________
CONTACT______________________________________________________________ PHONE___________________________________________
ADDRESS_______________________________________________________________________________________________________________
CITY/STATE/ZIP_________________________________________________________________________________________________________
EMAIL_________________________________________________________________ FAX______________________________________________
Please check the Sponsorship Opportunity that applies:
Check Here
SOLD
36
Level
Description
$50,000
The Ultimate Concert Experience - see page 12
$15,000
Stage Production Sponsor - see page 13
$15,000
Main Stage Hospitality Area Sponsor - see page 13
$10,000
Jumbotron Sponsor - see page 14
$10,000
Riverfront Park Stage Sponsor (two nights) - see page 14
$10,000
Main Stage Restroom Area Sponsor - see page 14
$10,000
Volunteer Program Sponsor - see page 14
$7,500
Airlie Luncheon Trolley Sponsor - see page 15
$7,500
Airlie Shuttle Relief Stations Sponsor - see page 15
$7,500
Parade Golf Cart Sponsor - see page 15
$7,500
Children’s Area Sponsor - see page 16
$7,500
Riverfront Park Stage Sponsor (one night) - see page 16
$7,500
Marching Band Travel Sponsor - see page 16
$5,000
Hospitality Suite Sponsor - see page 16
$5,000
Celebrity Meet and Greet Sponsor - see page 16
$3,500
Parade Balloon Sponsor - see page 16
$3,000
Parade Coffee Bar Sponsor - see page 17
$1,000
Sponsor A Character - see page 17
$750
VIP Celebrity Experience - see page 17
$500
Social Media Mentions* - see page 17
$250
E-Newsletter Mention* - see page 17
North
Carolina Azalea
Festival
*Social Media Mentions (3):
Please send all high-resolution logos/images to [email protected]
1. DATE TO BE POSTED:______________________
SOCIAL MEDIA OUTLET (CHOOSE 1):
TEXT (IF APPLICABLE):
FACEBOOK
____________________________________________________________________________
TWITTER
____________________________________________________________________________
INSTAGRAM
____________________________________________________________________________
____________________________________________________________________________
2. DATE TO BE POSTED:______________________
FACEBOOK
____________________________________________________________________________
TWITTER
____________________________________________________________________________
INSTAGRAM
____________________________________________________________________________
____________________________________________________________________________
3. DATE TO BE POSTED:______________________
FACEBOOK
____________________________________________________________________________
TWITTER
____________________________________________________________________________
INSTAGRAM
____________________________________________________________________________
____________________________________________________________________________
*E-Newsletter Mention:
Southern Charm In Full Bloom
MONTH TO BE POSTED:_____________________________
August 2015
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
Dear Festival Friend,
We hope this newsletter finds you doing well in these last days of summer! This month's newsletter is a special
highlight of a long-standing, beloved event of the North Carolina Azalea Festival: the Boxing Tournament. The
North Carolina Azalea Festival Boxing Tournament showcases some of the finest boxers from the National and
International level of competition & from the military branches.
The ad will be approximately standard business card size (3.5x2in). Please send all
high-resolution logos/images to [email protected]
37
The
North Carolina
Azalea Festival is proud to
support our mission of showcasing
the arts and rich culture in our port
city community.
Come experience true southern
hospitality with us at the 69th annual
North Carolina Azalea Festival,
April 6-10, 2016.

2016 media kit - North Carolina Azalea Festival

Transcription

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