Midrand Graduate Institute

Midrand Graduate Institute
Course Descriptions 2014
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Bachelor of Commerce in Tourism Management
(3 years)
Business English (SSBE111)
Module description
Business communication skills are essential to every successful business enterprise. The main focus of the module falls on the
practical abilities that students will be able to utilise in the business environment.
Business Management 1A (COBM111)
Module description
All the business elements that relate to the business environment are dealt with in this module. These include planning,
organising, leading and controlling.
Business Management 1B (COBM121)
Module description
be covered, and the current challenges in the management environment will be addressed.
Computer Skills (ITSK110)
Module description
This module is designed to enable the student to use the personal computer and peripherals functionally and to apply
Economics 1A (COEC111)
Module description
After students have completed Economics 1A, they will have a clear understanding of the economy from the microeconomic perspective.
The students will also have a solid grasp of the economic problem; price system; market structures; and the labour market.
Economics 1B (COEC121)
Module description
After students have completed Economics 1B, they will have a clear understanding of the economy from the macroeconomic perspective.
Introduction to Tourism, Travel and Hospitality (COIT111)
Module description
Introduction to Tourism and Travel Management gives the student a global perspective of all the components covered in
the degree. The module introduces students to all the sectors in the tourism industry. Every aspect discussed in the module
will be covered in the following six tourism-related modules in much more depth. A tourism framework, discussing the
tourism system, forms the core discussion in the module.
Introduction to Financial Accounting (COIF111)
Module description
The module introduces the student to the concepts, principles and procedures of accounting. It covers the recording of accounting
of a sole trader; the accounting procedures needed for reconciliation of the bank account; and debtors’ and creditors’ control.
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Marketing 1 (COMK111)
Module description
In today’s competitive environment, good interpersonal skills are highly valued, and therefore this module will equip students with
the marketing skills that they require to be more successful in both their personal and business lives. Marketing 1A will also provid
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students with the basic foundations for understanding all the marketing concepts and the 4P’s.
Quantitative Techniques (COQT111)
Module description
This module sets the statistical scene by presenting an introduction to statistical techniques and experimental design as applied
to commercial problems. Emphasis is placed on exploratory data analysis - using various descriptive statistical techniques;
on the foundation of statistical inference - using basic probability theory and sampling; on making statistical inferences linear regression, correlation, index numbers and time series.
Tourism Environment (COTE121)
Module description
Tourism Environment addresses the basic principles of tourism motivation and behaviour as requested by the demands for tourism
in the tourism system. The module will further cover other related topics such as the tourist and tourist segments, the shape and
Tourism Geography (COTG121)
Module description
This module covers the tourism geography of South Africa. The module embraces both academic and practical studies
where students will be required to research, collate and present relevant geographical information by using the VEZA CD.
The module looks at how South Africa is a big, beautiful country, promising the experience of a lifetime. How South Africa
hotels and restaurants, will also be a part of what the students examine.
Level 2
Business Law (LWBL111)
Module description
Business Law is aimed at providing the student with an overview of the legal position in South Africa with reference to the sources,
relating to general contractual terms, breach of contract and termination of a contract will be examined in this module.
Business Management 2A (COBM211)
Module description
The role of entrepreneurship in an economic unit has been well documented and is of interest to business people, politicians,
and university professors and students. Creating and growing a new venture inside or outside the corporation is a task that few
individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of all the
functional areas of business and applies the tools and analytical techniques of these functional areas to the new venture creation
process in a domestic and international setting.
Business Management 2B (COBM221)
Module description
This module covers the South African management environment and enables students to systematically apply general management
principles. It also includes the various functions performed by managers and the skills needed to perform optimally. These functions
include planning, organising, leading and managing.
Human Resource Management 2A (COHR211)
Module description
This module is designed to cover the basic functions of Human Resource Management. The module provides students with a
performance appraisals; and health and safety issues in the workplace. Practical skills acquired include the drafting of a job analysis
programme, an appraisal interview guide, and an induction programme for new employees.
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Industrial Relations 1 (COIR121)
Module description
This module covers the South African management environment and enables students to systematically apply industrial relations principles in
the workplace. It also includes a theoretical knowledge of South African labour legislation and the employment relationships. Practical skills
Marketing 2A (COMK211)
Module description
Marketing 2A addresses a wide range of marketing principles and strategic marketing. Organisations and entrepreneurs alike require
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complexity of changing environmental trends and to avoid unexpected circumstances. This module allows students to understand
Marketing in the 21st Century, and to deal with marketing strategy design, implementation and control, based on thorough
environmental analysis and marketing research.
Marketing 2B (COMK221)
Module description
By integrating what has been learnt in Marketing 2A, this module allows students to understand Marketing in the 21st Century,
and to deal with marketing strategy design (product, pricing and marketing channels) by intermediaries and creatively employing
and manage a holistic marketing organisation for long term growth.
Research Methodology (CORM211)
Module description
This module addresses the synergy between quantitative and qualitative approaches to form a single research process. It will allow
students to comprehend the simple beginnings of research design through to data analysis and research reporting.
Tourism Festivals and Events (COTE221)
Module description
Event management is the application of the management practice of project management to the creation and development of
ls festiva
and events. Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept,
planning the logistics, and coordinating the technical aspects before actually executing the modalities of the proposed event.
Tourism Planning and Development (COPD221)
Module description
Tourism planning and development is a decision-making process aimed at guiding future tourism development actions
and solving future problems. Tourism planning is also the process of selecting objectives and deciding what should be done
to achieve them. It involves the conceptualisation and implementation of ideas and actions. In addition, the use of planning
to guide development of a tourism initiative, will allow the community to adapt to the unexpected and to create the desirable.
Students will examine these factors in this module.
Transportation in Tourism (COTT211)
Module description
The most fundamental element in the tourism industry is the concept of travelling. Tourism can be described as the lifeblood of the
transport industry, as it bridges the gap between the destination and origin. Thus, without transport there would be no tourism.
Transport supplies the means by which tourists reach their destinations and enables them to move around at the destination.
Students study these factors in this module.
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Level 3
Airfares and Ticketing (COAT311)
Module description
This course will provide background about domestic air travel, fares and ticketing. After successful completion of the course,
students will be able to calculate domestic and regional fares and issue the relevant documents.
Business Ethics (COBE311)
Module description
This course is designed to provide students with a thorough knowledge of basic ethical theories, decision-making techniques
and some of the more prevalent ethical issues facing entrepreneurs in the contemporary business environment.
Business Management 3A (COBM311)
Module description
Managers who formulate a strategy for their businesses are faced with the questions: “What is Strategy?” and “What decisions
strategy in line with the Business strategy, which will be explored in this module.
Business Management 3B (COBM321)
Module description
The business organisation operates in a changing environment and managers need to constantly adapt to these changes.
This module covers the approaches to managing this changing environment, and builds on the concepts learnt in previous
years on the challenges and tasks of management.
Destination Marketing (CODM321)
Module description
The purpose of this module is to introduce the student to the many approaches of destination marketing. Tourism has an
enormous impact on a country and is recognised as a key contributor to GDP growth. Therefore, it is inevitable for a
hospitality establishments, attractions, activities and ancillary services.
Global Distribution Systems (COGD321)
Module description
This course is aimed at employees working in the tourism industry on the software used for reservations (including motor vehicle
GDS’s are recognised by the tourism and travel industry, namely Galileo and Amadeus.
Tourism Hospitality (COTH311)
Module description
Hospitality is the ‘art of satisfying a customers/tourist needs’. This industry consists of many organisations, such as hotels,
guesthouses, restaurants, and more. Today hotel owners strive toward ‘creating a home away from home’ by paying
special attention to related issues like, food and beverage management, rooms division management, housekeeping and
Internship (COIS300)
Module description
Management, Tourism, Marketing or Business Management. This module provides the students the unique opportunity not only
also lead to possible employment opportunities.
Marketing of Services (COMS311)
Module description
In today’s competitive environment, understanding the behaviour of consumers is crucial in enabling business’s to sustain a
competitive advantage. This module will therefore equip learners with the skills that they require to be more successful in
both their personal and business lives. Consumer behaviour will also provide learners with the basic foundations for
understanding all the major aspects of building good relationships with their customers.
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Research Project (CORP300)
Module description
of study. They will be able to put the theory they have mastered in CORM211 into practice. The research process includes
selecting a topic, completing a literature study, writing a proposal, collecting and analysing data, writing a report on the project,
Special Interest in Tourism 3 (COSI311)
Module description
ecologically sustainable principles; local integration with indigenous ownership and control; a response to seasonal and spatial
spread of demand; and caring for heritage resources.
Tourism Distribution (COTD321)
Module description
Travel distribution has become one of the most talked about subjects in the tourism industry since technological advances have opened
new channels and opportunities for suppliers of tourism, travel intermediaries and consumers. Not only have technological advances
brought about dramatic changes, so too has the consolidation of organisations, both in the airline and travel industries. These changes
are transforming the industry and while travel agents will remain a key player in distribution, their fundamental role will change from
supplier-based intermediaries, to consumer-based consultants. Students will examine these dynamics in this module.
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