2013 Travel and Tourism Economic Contribution Report for

Transcription

Travel and Tourism Economic
Contribution Report
Fiscal Year 2013
Mississippi River Bridge, Natchez
Fiscal Year 2013
Economic Contribution
of
Travel and Tourism
In Mississippi
February 2014
Prepared By:
Mississippi Development Authority Tourism Division
Tom Van Hyning
Research Program
Post Office Box 849
Jackson, Mississippi 39205-0849
Telephone: (601) 359-3297
Fax: (601) 359-5757
www.VisitMississippi.org
1
TABLE OF CONTENTS
Page
INTRODUCTION...........................................................................................................................................................................................................................................................................4
METHODS.............................................................................................................................................................................................................................................................................................5
FINDINGS...............................................................................................................................................................................................................................................................................................6
TRANSPORTATION.....................................................................................................................................................................................................................................................................6
Welcome Center Registration Data.........................................................................................................................................................................................................................................6
Welcome Center Reservation Service....................................................................................................................................................................................................................................6
Regional Airport/Air Passenger Data.....................................................................................................................................................................................................................................6
Motor Coach Snapshot.....................................................................................................................................................................................................................................................................7
Amtrak..........................................................................................................................................................................................................................................................................................................7
GAMING...............................................................................................................................................................................................................................................................................................10
Gaming Revenues..............................................................................................................................................................................................................................................................................10
Mississippi Gaming Commission (MGC) Quarterly Survey Trends..........................................................................................................................................................10
Gaming Employment.....................................................................................................................................................................................................................................................................10
NonGaming Summary of Revenue for State-Licensed Casinos..................................................................................................................................................................... 10
OUTDOOR RECREATION/GOLF ............................................................................................................................................................................................................................12
THE BROADER VIEW AND ECONOMIC DEVELOPMENT............................................................................................................................................................14
State Gross Domestic Product, Total Value Added and State-Level Travel and Tourism Accounts.......................................................................................14
Travel and Tourism Employment Multipliers (Indirect & Induced)............................................................................................................................................................14
Travel and Tourism Labor Income Multipliers (Indirect & Induced).........................................................................................................................................................14
Travel and Tourism Exports and Imports........................................................................................................................................................................................................................ 15
Estimated Effective Tax Rates....................................................................................................................................................................................................................................................15
Employment Rankings and Trends .....................................................................................................................................................................................................................................15
CITY/COUNTY AND OTHER STATE LEVEL INDICATORS..........................................................................................................................................................17
County Travel and Tourism Expenditures/Employment and Hotel/Motel Room Data.............................................................................................................17
Taxes/Fees Returned to Cities/Counties Attributed to Travel and Tourism........................................................................................................................................ 17
Travel and Tourism Office Advertising and Employment/Payroll Mini-Surveys, FY 2013........................................................................................................17
STATEWIDE TRAVEL AND TOURISM LINKS................................................................................................................................................................................................18
Film Productions, Documentaries and Commercials.............................................................................................................................................................................................18
Selected State Agencies with Travel and Tourism Links: FY 2013 Operations Mini-Surveys...................................................................................................18
Visitor Profile Study, FY 2013...................................................................................................................................................................................................................................................18
Other Visitor-Related Studies, FY 2013.............................................................................................................................................................................................................................19
Tourism Capital Investment (TCI) FY 2013 Surveys.............................................................................................................................................................................................23
Delimitations.........................................................................................................................................................................................................................................................................................24
Limitations..............................................................................................................................................................................................................................................................................................24
2
Glossary.................................................................................................................................................................................................................................................................................................... 25
Acknowledgments............................................................................................................................................................................................................................................................................ 27
APPENDICES
A Estimated Travel and Tourism Direct Employment, FY 2012 and FY 2013.................................................................................................................................... 32
B Estimated Travel and Tourism Direct Payroll, FY 2012 and FY 2013.................................................................................................................................................... 34
C Estimated Travel and Tourism Expenditures by Visitors, FY 2012 and FY 2013.......................................................................................................................... 36
D Estimated Travel and Tourism General Fund Revenues, FY 2012 and FY 2013.......................................................................................................................... 37
E Estimated County Travel and Tourism Expenditures, Employment, Taxes, TCI, FY 2012.................................................................................................... 38
F Estimated County Travel and Tourism Expenditures, Employment, Taxes, TCI, FY 2013.................................................................................................... 41
G Estimated Hotel/Motel Room Count, FY 2012/FY 2013.......................................................................................................................................................................... 44
H Mississippi’s Five Tourism Regions................................................................................................................................................................................................................................ 47
Notes.......................................................................................................................................................................................................................................................................................................... 48
TABLES
1 Origin of Highway Welcome Center Registrants by U.S. and International Travelers, FY 2012 and FY 2013.............................................................7
2 Highway Welcome Center Registrants, Top 10 States, FY 2012...................................................................................................................................................................8
3 Highway Welcome Center Registrants, Top 10 States, FY 2013...................................................................................................................................................................8
4 Highway Welcome Center Registrants, Top 10 Countries, FY 2012.........................................................................................................................................................9
5 Highway Welcome Center Registrants, Top 10 Countries, FY 2013.........................................................................................................................................................9
6 Gross Gaming Revenue Market Share by Region, FY 2012 and FY 2013......................................................................................................................................... 11
7 Gross Gaming Revenue Percentage Change by Region, FY 2012 and FY 2013........................................................................................................................... 11
8 Selected Casino Hotel Lodging Indicators by Region, FY 2012................................................................................................................................................................ 11
9 Selected Casino Hotel Lodging Indicators by Region, FY 2013................................................................................................................................................................ 12
10 State Park Visitation, FY 2012/FY 2013................................................................................................................................................................................................................... 13
11 Mississippi Nonfarm Establishment-Based Employment Rankings, Direct Jobs, Top Sectors, FY 2013.................................................................. 16
12 Top U.S. Markets with Most Rooms Under Construction, by Rooms, 2013................................................................................................................................. 19
13 Top U.S. Markets with most Rooms Under Construction, Percent of Existing Supply, 2013............................................................................................. 20
14 Room/Restaurant Gross Special Tax Revenues by Tourism Office, FY 2012.............................................................................................................................. 20
15 Room/Restaurant Gross Special Tax Revenues by Tourism Office, FY 2013.............................................................................................................................. 22
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INTRODUCTION
Mississippi’s executive and legislative branches have recognized that Travel and Tourism is a driving force in the state’s
economic development efforts. These efforts have paid dividends.
Travel and Tourism’s visibility in Mississippi is at an all-time high. Fifty-seven local entities with a Travel and Tourism
component were in place as of February 2014. They comprise Chambers of Commerce, Convention and Visitor Bureaus (CVBs),
Tourism Councils, Economic Development Offices, Commissions, Cities, Counties and City/County Partnerships.
U.S. Travel and Tourism had $855 billion in direct domestic + international expenditures with 7.67 million direct jobs, 6.93
million indirect and induced jobs, $200.9 billion in payroll income (direct jobs), and $128.8 billion in combined federal, state and
local tax revenues, CY 2012 data per the U.S. Travel Association (USTA). Travel and Tourism was 2.8 % of U.S. GDP per the Bureau of
Economic Analysis, or BEA’s estimated value of this industry nationwide.
This report estimates Travel and Tourism’s FY 2013 economic contribution at the state and county level for Mississippi. Travel
and Tourism is vital to Mississippi’s economy and economic development engine, based on these estimates:
• Travel and Tourism accounted for 84,345 direct jobs in FY 2013, versus 83,345 in FY 2012, or +1.2 %. Travel and Tourism comprised
7.6 % of FY 2013 total statewide establishment-based nonfarm employment. Some 82,245 of these FY 2013 jobs, or 97.5 %, were
private sector ones.
• Travel and Tourism had 30,680 indirect and induced jobs in FY 2013. Travel and Tourism total employment [direct + indirect + induced] was 115,025, or 10.4 % of statewide employment.
• Travel and Tourism ranked 4th in FY 2013 direct private sector employment, for all sectors.
• FY 2013 Travel and Tourism annual payroll for direct jobs = $1.847 billion, $17 million more, or + 0.9 % versus $1.83 billion in FY 2012. FY 2013 indirect and induced labor income = $893 million. Total FY 2013 labor income (direct payroll + indirect + induced)
=$2.74 billion.
• Travel and Tourism is one of Mississippi’s largest export industries, and a major contributor to its financial affairs and quality of life. IF
84,345 direct statewide Travel and Tourism jobs were eliminated in December 2013, and all else remained equal, the state’s
unemployment rate=15.3.
• Without Travel and Tourism: $406.8 million less in General Fund Revenues; 115,025 fewer total jobs [direct + indirect + induced]; $2.74 billion less in total annual payroll associated with this industry; and a decrease in the state’s overall quality of life, if other
industries were constant.
• $6.25 billion in FY 2013 Travel and Tourism expenditures by visitors, a 1.5 % increase versus $6.16 billion in FY 2012. This modest
increase does not reflect inflation.
• Travel and Tourism’s proportion of Mississippi’s FY 2013 General Fund–$406.8 million of $5.0 billion–was 8.1 %, or $1 of every
$12. The $406.8 million was a 1.2 % increase versus $402 million in FY 2012 Travel and Tourism General Fund revenues.
• FY 2013 Tourism Capital Investment (TCI)–new/renovated contract construction costs–was $241.4 million, a 30.5 % increase
versus FY 2012.
• FY 2013 Travel and Tourism state taxes and fees collected = $459.4 million, a 0.6 % increase.
• FY 2013 state-licensed casino taxes attributed to Travel and Tourism of $122.9 million, 70.0 % of approximately $175.6 million in
Travel and Tourism state taxes collected by these casinos.
• FY 2013 City/County tax revenues (room/restaurant, state-licensed casinos, motor vehicle rental, Alcohol Beverage Control,
petroleum, hotel real/personal property taxes): $170.6 million, or +0.8 % versus $169.2 million in FY 2012.
• FY 2013 Travel and Tourism state and local taxes/fees collected=$630 million, or +0.7 % versus $625.8 million in FY 2012.
FY 2013 combined taxes and fees translated to $580 per household in state ($423) and local ($157) tax relief. Other states publish
these estimates.
• Statewide hotel/motel rooms increased from 56,897 on June 30, 2012, to 57,006 on June 30, 2013, or + 0.2 %. Hotels/motels totaled
667 on June 30, 2012; 670 on June 30, 2013, + 0.4 %. Mississippi had 57,500 hotel/motel rooms by December 31, 2013. It is
projected that the state may experience a 2.5 % increase in hotel/motel room inventory in FY 2014, versus FY 2013.
• Mississippi’s estimated 21.6 million total visitors in FY 2013, a 1.4 % increase from FY 2012, included mostly domestic visitors
(person-trips)–sum of overnight leisure + leisure day-trip + overnight/day business travelers + combined business/leisure travelers
and other personal business + pass-throughs + group tour visitors. Day-trippers were a large portion of the increase.
• About 64 % of all domestic visitors overnighted in the state.
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• 67 % of the FY 2013 visitors to Mississippi, were from out-of-state, or “Travel and Tourism Exports.” They spent “new” dollars in
Mississippi for goods and services.
• 83 % of FY 2013 domestic overnight leisure visitors came from Mississippi (33 %), Louisiana (14 %), Alabama (11 %), Florida (8 %)
Texas (7 %), Tennessee (6 %) and Georgia (4 %).
• An estimated 78 % of all FY 2013 household travel party expenditures were from out-of-state.
• Travel and Tourism’s estimated direct portion (value added) of the State Gross Domestic Product (GDP) was 2.8 % in FY 2013, and
2.7 % in FY 2012, factoring in travel expenditures.
• FY 2013 Welcome Center persons served: 2,502,048, or–3.1 % versus 2,581,210–FY 2012.
• Thirteen Mississippi counties: $120 million+ in FY 2013 Travel and Tourism expenditures by visitors. Nineteen Mississippi counties:
over 1,000 direct FY 2013 Travel and Tourism jobs.
Estimated FY 2013 Travel and Tourism direct sales, General Fund Tourism revenues, State tax revenues, City/County
Travel and Tourism tax revenues cited on pages 4-5 include dollars from in-state/out-of-state Mississippi tourists/visitors and some
pass-through travelers.
METHODS
The purpose of this report was to estimate Travel and Tourism’s FY 2013 statewide economic contribution in terms of
State Gross Domestic Product (GDP) and Total Value Added, jobs (direct and indirect & induced), payroll (labor income), sales
(expenditures), capital investment, and State tax revenue–including the General Fund portion–plus local level (city/county) indicators.
County indicators include estimated Travel and Tourism jobs (direct only), expenditures and capital investment. Room/Restaurant tax
revenues are presented, as part of state/local taxes for each county attributed to Travel and Tourism.
Other trends, e.g., Visitor Profile/special survey data, Highway Welcome Center highlights, and Airport passenger data, are
covered. The Profile and Airport data are secured via surveys. Ditto for federal entities with an October to September FY: Vicksburg
Military Park; Natchez National Historical Park; Bay Springs Site, Columbus Office, Vicksburg headquarters–U.S. Army Corps of
Engineers, Shiloh National Military Park and Brice’s Crossroads National Battlefield Site. Most of Mississippi’s Convention and Visitor
Bureaus are on an October-September FY, but the Department of Revenue (DOR) compiles tax revenue information on a monthly
and state FY basis. DOR provided most of the statewide and county revenue figures. They facilitated sales and tax collections for food
and beverage, lodging, retail trade, transportation and attractions/entertainment/recreation information electronically.
Mississippi Gaming Commission (MGC) quarterly surveys supply state-licensed casino hotel lodging variables,
advertising expenditures, and capital investment. Other state agencies surveyed, with a Travel and Tourism connection: Mississippi
Arts Commission (MAC); Mississippi Department of Archives and History (MDAH); Department of Wildlife, Fisheries &
Parks (DWF&P)/Mississippi Museum of Natural Science; Pearl River Basin Development District; and the Pearl River Water
Supply District.
FY 2013 employment and payroll data were primarily calculated from quarterly figures compiled by the Mississippi
Department of Employment Security (MDES), Labor Market Information (LMI) Department. Prior Outdoor Recreation Surveys
resulted in jobs/payroll data for a cross-section of outfitters, hunting/fishing guides. Other state and federal agencies, as well as local
Tourism Offices and Museums, furnished employment/payroll data via specific surveys.
Estimated statewide Travel and Tourism expenditures are included by category. Statewide petroleum purchases and revenues
at the retail level were calculated via self-service unleaded gas price averages for regular, mid-grade and premium fuel reported by AAA’s
web site. Sources for information on sales of petroleum products into Mississippi were MDA/Energy Division, the DOR and the
Mississippi Department of Transportation (MDOT). The Petroleum Tax Division of the DOR provided sales/collections data for
gasoline and undyed diesel fuel at 18 cents.
Travel and Tourism expenditures, employment and capital investment were estimated at the county level. Some counties have
economies more geared to Travel and Tourism. Various surveys, reports and other parameters were used to make these estimates.
Travel and Tourism’s Broader View and Economic Development are on pages 14-16. The focus is on GDP, Total Value Added, StateLevel Travel and Tourism Accounts, Employment and Labor Income Multipliers, Travel and Tourism Exports and Imports, Estimated
Effective Tax Rates, and Employment Rankings–within the state.
5
FINDINGS
Food Services and Drinking Places, Gaming (state-licensed), and Lodging jobs were the top three in direct Travel and Tourism
Employment, in Mississippi, based on Appendix A. The 23,059 state-licensed casino gaming jobs, including casino hotels, equaled
27.3 % of 84,345 direct Travel and Tourism Employment. All other 61,286 direct Travel and Tourism jobs were 72.7 % of these direct
jobs. Food Services and Drinking places reflected a net gain of 1,030 full-time equivalent (FTE) jobs while Gaming (state-licensed)
had a net loss of 356 FTE jobs.
Appendix A comprises Travel and Tourism direct employment breakdown by category for FY 2012 and 2013. The narrative
section on page 14 summarizes data on indirect and induced jobs. Appendix B shows FY 2012 and 2013 payroll-related information
by employment component. The indirect and induced labor income multipliers are presented on page 14.
Estimated Travel and Tourism expenditures by visitors = $6.16 billion in FY 2012 and $6.25 billion in FY 2013, per
Appendix C. FY 2012 and 2013 estimated General Fund revenues are Appendix D–$402 million in FY 2012 and $406.8 million in
FY 2013. Travel and Tourism’s $406.8 million slice of the FY 2013 General Fund was 8.1 %, from visitor expenditures, Tourism Capital
Investment (TCI), Travel and Tourism Personal Income, Sales Taxes and other taxes.
Appendices E and F, respectively, have estimated FY 2012/2013 county level Travel and Tourism Expenditures by Visitors, direct
Travel and Tourism Employment, Travel and Tourism employment percentage, State and Local Sales Taxes attributed to Travel and
Tourism, and TCI data. Appendix G presents FY 2012 and 2013 statewide and county-wide hotel/motel room data. Appendix H is a
county breakdown for the state’s five Tourism Regions: The Capital/River Region, The Coastal Region, The Delta Region, The Hills
Region, and The Pines Region.
TRANSPORTATION
Highway Welcome Center statistics, Regional Airport data, a Motor Coach snapshot and Amtrak data are highlighted,
primarily as FY 2013 snapshots.
Welcome Center Registration Data
Travel party registrants provide the Welcome Centers with trip-related information. Welcome Center registrants comprised
about four-fifths of the persons serviced in FY 2013, with 2,019,243 registrants out of 2,502,048 persons serviced. Most Welcome
Center registrants were U.S. residents. International travelers, in FY 2013, comprised 57,910, or 2.9 % of the 2,019,243 registrants. This
proportion was 2.6 % in FY 2012 based on 53,402 international registrants.
U.S. registrants decreased from 2,019,035 in FY 2012 to 1,961,333 in FY 2013, - 2.9 %. The international segment increased by
8.4 %; and total registrants decreased by - 2.6 %, per Table 1. Mississippi, Louisiana, Texas, Alabama, Florida and Georgia held the top six
spots in FY 2013, per Table 3. Canada had the most international registrants–34.2 % share in FY 2012; 31.6 % in FY 2013, per Tables 4
and 5.
Welcome Center Reservation Service
The Welcome Center Reservation Service enables travel counselors to make reservations for travelers/visitors in any hotel/
motel, bed and breakfast, or campground that accepts those reservations. This Reservation Service completed its 19th year of operation
in June 2013 with $161,401 in revenue, 1,717 reservations and 2,012 room nights booked.
Regional Airport/Air Passenger Data
Mississippi’s Regional/International Airports reported 1,012,671 scheduled revenue passengers in FY 2013, a 3.0 % decrease
versus FY 2012 revenue passengers. Several airports did not furnish data. These Airports, plus Tunica County’s Airport, had 87,079 total
revenue charter flight enplanements in FY 2013, a 1.6 % decrease compared to FY 2012 charter flight enplanements. Most (91.3 %)
charter flight enplanements pertained to Gulfport-Biloxi and the Tunica County Airport.
The Jackson-Medgar Wiley Evers International Airport enplaned 610,026 revenue passengers, or 60.2 %, of all FY 2013
passengers enplaned in Mississippi. Its 35 daily nonstop flights to cities and airports included Atlanta, Baltimore-Washington, Charlotte,
Chicago, Dallas-Ft. Worth, Houston, Memphis, Orlando, and D.C. Jackson-Evers reported $4.9 million in capital improvement projects
in FY 2013. This airport is a vital cog for the state’s air traffic activity.
6
Gulfport-Biloxi’s International Airport had 378,312 paid scheduled service enplanements in FY 2013. Their five carriers:
American Eagle, Delta, United, USAir and Vision. Cities served by the end of FY 2013: Atlanta, Charlotte, Dallas-Ft. Worth, Houston,
Orlando and Tampa. They cited $13.7 million in FY 2013 capital expenditures and improvements. FY 2013 charter flights: GulfportBiloxi–346 flights, 40,963 revenue passenger enplanements with 21 cities including: Austin, Texas; Canton-Akron, Ohio; St. Louis,
among others. Hattiesburg-Laurel–80 flights, 6,087 passengers; Tupelo–100 flights, 1,500 passengers.
Tunica County’s Airport had 415 charter flight departures and 38,529 enplanements in FY 2013, with many U.S. cities–
Atlanta, Atlantic City, Charlotte, Chicago, Detroit, Sarasota, and Tulsa, etc. Airline Charters were done via Allegiant, Republic and
Vision. Some $750,000 in estimated net capital expenditures and improvements were made to this Airport in FY 2013.
Motor Coach Snapshot
The FY 2013 snapshot featured feedback from 10 Tourism Partners, plus data gleaned from quarterly Welcome Center reports
with Motor Coach registrant information. Estimated total passengers, including overnighters, were 540,000, for some 15,400 tours.
Tour expenditures were an estimated $55 million. Average tour expenditures = $3,570, with a wide range. The 540,000 estimated group
passengers were 2.5 % of 21.6 million estimated statewide visitors.
Amtrak
Amtrak serves Mississippi with two long-distance trains: City of New Orleans (daily Chicago-New Orleans via Jackson); The
Crescent (daily New Orleans-Atlanta-New York via Meridian). Ten Mississippi Stations with Amtrak include Brookhaven, Greenwood,
Hattiesburg, Hazlehurst, Jackson, Laurel, McComb, Meridian, Picayune and Yazoo City. Total FY 2013 ridership in Mississippi was
113,695. The FY 2013 total U.S. Amtrak ridership: 31.6 million. Ridership is the sum of total boardings and alightings (getting on-andoff the train).
TABLE 1
ORIGIN OF HIGHWAY WELCOME CENTER REGISTRANTS BY
U.S. AND INTERNATIONAL TRAVELERS, FY 2012 AND FY 2013
Origin
States
Countries
Total
FY 2012 Registrants
FY 2013 Registrants
2,019,035
53,402
2,072,437
Percentage Change
1,961,333
57,910
2,019,243
NOTE: Tables 1-5 only reflect those visitors who completed the registration forms.
SOURCE: Mississippi Development Authority Tourism Division, 2013.
7
-2.9%
8.4%
-2.6%
TABLE 2
HIGHWAY WELCOME CENTER REGISTRANTS,
TOP TEN STATES, FY 2012
State
Registrants
Mississippi
336,521
Louisiana
320,589
Alabama
208,525
Texas
205,579
Florida
137,136
Georgia
113,764
Tennessee
111,273
Arkansas
81,135
Missouri
58,879
Illinois
51,212
Other
394,422
Total
2,019,035
Percentage of States
16.7%
15.9%
10.3%
10.2%
6.8%
5.6%
5.5%
4.0%
2.9%
2.5%
19.5%
100.0%
Percentage of Top Ten
20.7%
19.7%
12.8%
12.7%
8.4%
7.0%
6.8%
5.0%
3.6%
3.2%
NA
100.0%
TABLE 3
TOP TEN STATES, FY 2013
State
Registrants
Mississippi
324,565
Louisiana
312,625
Texas
199,480
Alabama
197,459
Florida
135,706
Georgia
111,191
Tennessee
107,387
Arkansas
78,418
Missouri
60,564
Illinois
47,965
Other
385,973
Total
1,961,333
Percentage of States
16.5%
15.9%
10.2%
10.1%
6.9%
5.7%
5.5%
4.0%
3.1%
2.4%
19.7%
100.0%
8
20.6%
19.8%
12.7%
12.5%
8.6%
7.1%
6.8%
5.0%
3.8%
3.0%
NA
100.0%
TABLE 4
TOP TEN COUNTRIES, FY 2012
Country
Registrants
Canada
18,276
England
6,414
Germany
6,014
Australia
2,964
Mexico
2,926
France
2,857
Holland
1,732
Denmark
1,162
Switzerland
962
Italy
588
Other
9,507
Total
53,402
SOURCE: Mississippi Development Authority Tourism Division, 2012. Percentage of Countries
34.2%
12.0%
11.3%
5.6%
5.5%
5.3%
3.2%
2.2%
1.8%
1.1%
17.8%
100.0%
41.6%
14.6%
13.7%
6.8%
6.7%
6.5%
3.9%
2.6%
2.2%
1.3%
NA
100.0%
TABLE 5
TOP TEN COUNTRIES, FY 2013
Country
Canada
England
Germany
Australia
France
Mexico
Holland
Switzerland
Denmark
Sweden
Other
Total
Registrants
Percentage of Countries
31.6%
11.9%
11.3%
6.7%
5.7%
5.1%
3.7%
2.0%
1.7%
1.4%
18.8%
100.0%
18,302
6,899
6,543
3,908
3,300
2,933
2,161
1,171
972
816
10,905
57,910
9
38.9%
14.7%
13.9%
8.3%
7.0%
6.2%
4.6%
2.5%
2.1%
1.7%
NA
100.0%
GAMING
Mississippi had 30 state-licensed casinos on June 30, 2013 versus 29 state-licensed casinos on June 30, 2012, or + 3.4 %. There
were 30 state-licensed casinos, February 28, 2014.
Gaming Revenues
Total FY 2013 state-licensed casino gross gaming revenues were $2.19 billion, and $1.53 billion, or 70.0 %, were the estimated
net traveler/visitor share. This $1.53 billion was 24.5 % of the $6.25 billion in statewide Travel and Tourism expenditures.
Mississippi’s total gaming tax revenues: $264.9 million in FY 2013 with $175.6 million in state receipts and $89.3 million for
cities/counties. Travel and Tourism comprised an estimated $122.9 million of $175.6 million-state; $61 million of $89.3 million-city/
county. Thus, Travel and Tourism’s portion: $183.9 million or 69.4 % of $264.9 million in combined state and local gaming tax revenues.
Of the $175.6 million in state tax receipts, $139.6 million, or 79.5 %, went into the General Fund; $36 million (20.5 %) was diverted to
MDOT. Travel and Tourism’s portion of $139.6 million in General Fund gaming dollars = $97.7 million, or 70.0 %; the $97.7 million =
24.0 % of Travel and Tourism’s $406.8 million contribution to the General Fund.
FY 2012/2013 state-licensed casino gross gaming revenue market share by Gaming Region—Northern, Central and Coastal–
comprise Table 6. Table 7 includes the percentage change in gross gaming revenue by Regions between FY 2012/2013.
Mississippi Gaming Commission (MGC) Quarterly Survey Trends
Some 64.6 % of all FY 2013 statewide patrons were from out-of-state; e.g., Alabama, Arkansas, Florida, Georgia, Illinois,
Louisiana, Oklahoma, Tennessee and Texas, per MGC data. Coahoma and Tunica County casinos in the Northern Region had 78.2 %
of out-of-state patrons, due to Arkansas, Tennessee, Illinois, Missouri, Oklahoma, Alabama, and Georgia patrons. Around 26.8 % of the
Central Region–Greenville, Natchez and Vicksburg–casino patrons came from out-of-state; e.g., Arkansas and Louisiana. And 68.8 % of
Coastal Region casino patrons lived out-of-state; e.g., Louisiana, Florida, Alabama, Georgia and Texas.
State-licensed casinos plus their hotels contributed an FY 2013 payroll of $735.8 million, down 0.7 % from FY 2012. FY 2013
advertising and promotional expenditures attributed to state-licensed casinos were $102.9 million, a 10.0 % increase versus FY 2012.
Casino hotel indicators, by three gaming regions, are in Tables 8/9. The casino hotel rooms in Tables 8/9 are based on FY 2012/2013
quarterly averages. State-licensed casino hotel rooms increased from 12,106 (FY 2012) to 12,143 (FY 2013), or by 0.3 %, from
quarterly averages.
An estimated $82 million in Tourism Capital Investment (TCI) for casinos/amenities were attributed to the state-licensed and
other casinos and/or new development in FY 2013. These are investment dollars over and above state-licensed casino employment, tax
revenues, etc. and do not include land acquisition/gaming equipment, furniture & fixtures, or site prep.
Gaming Employment
FY 2013 quarterly casino employment data came from LMI/MGC quarterly surveys. They reflected 23,059 state-licensed
casino employees plus their hotel employees. These 23,059 casino plus casino hotel jobs were 27.3 % of statewide 84,345 direct Travel
and Tourism jobs.
NonGaming Summary of Revenue for State-Licensed Casinos
Room revenue at state-licensed casino hotels was $203.6 million in FY 2013, or -15.8 % versus FY 2012; food and beverage
revenue totaled for $414.6 million, $7.6 million less, - 1.8 % versus FY 2012. FY 2013 other nongaming revenue was $107.3 million, or
$15.5 million below the $122.8 million in FY 2012, a 12.6 % decrease. Dollar amounts are significant. Many lodging, food & beverage,
other amenities/services are complimentary.
10
TABLE 6
GROSS GAMING REVENUE MARKET
SHARE BY REGION, FY 2012 AND FY2013
FY 2012 Gross
Region
Gaming Revenue
Coastal
$1,093,039,055
Northern
860,523,115
Central
335,138,541
Total
$2,288,700,711
Percentage of
FY 2012 Total
47.8%
37.6%
14.6%
100.0%
FY 2013 Gross
Gaming Revenue
$1,073,732,329
778,952,650
333,587,619
$2,186,272,598
Percentage of
FY 2013 Total
49.1%
35.6%
15.3%
100.0%
NOTE: Table 6 and Table 7 reflect Gaming Revenue Region shares. Coastal revenues are for cities in Hancock and Harrison counties. Northern
revenue reflect Coahoma County and Tunica County. Central revenues comprise cities in Adams, Warren and Washington counties.
This is the case for Tables 6-9.
SOURCES: Mississippi Gaming Commission and the Department of Revenue, 2013.
TABLE 7
GROSS GAMING REVENUE PERCENTAGE
CHANGE BY REGION, FY 2012 AND FY2013
FY 2012 Gross
Region
Gaming Revenue
Coastal
$1,093,039,055
Northern
860,523,115
Central
335,138,541
Total
$2,288,700,711
FY 2013 Gross
Gaming Revenue
$1,073,732,329
778,952,650
333,587,619
$2,186,272,598
Percentage Change
-1.8%
-9.5%
-0.5%
-4.5%
SOURCES: Mississippi Gaming Commission and the Department of Revenue, 2013
TABLE 8
SELECTED CASINO HOTEL LODGING INDICATORS BY REGION, FY 2012
Region
Coastal
Northern
Central
Total/Average
Casino Hotels
9
12
7
28
Number of Hotel
Rooms
5,492
5,897
717
12,106
Occupancy
Percentage
85.6
71.7
72.0
78.6
Average Daily Rate
$68.64
50.28
58.40
$60.01
NOTE: Table 8 and Table 9 figures reflect fiscal year quarterly averages. A portion of the casino hotel rooms are traditionally comped.
Thus, Revenue per Available Room (REV PAR) is complex to estimate.
SOURCE: Mississippi Gaming Commission Quarterly Surveys, 2011-2012.
11
TABLE 9
SELECTED CASINO HOTEL LODGING INDICATORS BY REGION, FY 2013
Region
Casino Hotels
Coastal
Northern
Central
Total/Average
9
12
7
28
Number of Hotel
Rooms
5,560
5,897
686
12,143
Occupancy
Percentage
85.4
67.9
73.2
76.2
Average Daily Rate
$72.95
48.93
67.12
$62.24
NOTE: Table 8 and Table 9 figures reflect fiscal year quarterly averages. A portion of the casino hotel rooms are traditionally comped.
Thus, Revenue per Available Room (REV PAR) is complex to estimate.
SOURCE: Mississippi Gaming Commission Quarterly Surveys, 2012-2013.
OUTDOOR RECREATION/GOLF
Employment, payroll and revenue figures for the DWFP, U.S. Army Corps of Engineers, Vicksburg’s National Military Park,
Natchez’s National Historical Park, Natchez Trace Parkway, Corinth Civil War Interpretive Center and Brice’s Crossroads National
Battlefield Site are in Appendices A - C. Per the MDA Tourism Division’s Program Manager–Outdoor Recreation Marketing: “The
economic contribution of outdoor recreation is felt far and wide all across the state and its participant pockets are deep.” Hunting,
fishing and other wildlife-related activities entice visitors to many parts of Mississippi. These individuals/travel parties spend
significant dollar amounts on food and lodging, transportation, other trip costs such as fuel, fishing and hunting equipment,
auxiliary and special equipment.
Camping and RV Travel are also important to Mississippi’s Travel and Tourism economy. Mississippi had roughly 14,600 RV
spaces with electricity & water, plus another 1,800 camp sites without hook-up, per the FY 2013 County Room Inventory Survey. The
Pearl River Valley Water Supply District (in portions of Hinds, Leake, Madison and Rankin Counties) reported 2.5 million visitors in
FY 2013 and $2.2 million in campground revenues. Mississippi’s State Parks have approximately 1,600 camp sites (mostly with and
some without hook-up). Table 10 includes the FY 2012 and FY 2013 DWF & P State Park visitation figures.
Per the FY 2013 Mississippi Visitor Profile Study (small sample size) Mississippi “golf travelers” were 61 years old (average
age); spent 3.5 nights, on average, in Mississippi. Average household income: $72,800; average spend per trip: $949.
The 4th Mississippi Gulf Resort Classic, an official PGA TOUR Champions Tour Event, was held March 21-24, 2013,
at Fallen Oak. Attendees’ Age demographics: 17.5 %, 40-49; 30.4 %, 50-59; 30.4 %, 60-69. About 97 % of the spectators rated the
overall event excellent/great. Weekend attendance was approximately 20,000 spectators. Eight telecasts were aired on the Golf Channel
(three rounds live and five re-airs). TV ratings: 0.8 Gross Rating Points (GPRs). Mississippi’s other PGA event–the Sanderson
Farms Championship–will be held at the Annandale Golf Club in Madison, November 6-9, 2014. The date change allows the
tournament to compete at the front end of the PGA Tour’s 2014-2015 official schedule. Its purse should increase to $4 million
(from $3 million in recent years). The Fall date should be helpful to attendance as well as players’ interest in earning their FedEx
Cup points for the PGA.
12
TABLE 10
STATE PARK VISITATION, FY 2012/FY2103
Park
Buccaneer State Park
Clark Creek
Clarkco
George P. Cossar
Golden Memorial
Great River Road
Holmes County
Hugh White
J.P. Coleman
John W. Kyle
Lake Lincoln
Lake Lowndes
LeFleur’s Bluff
Legion
Leroy Percy
Natchez
Paul B. Johnson
Percy Quin
Roosevelt
Shepard
Tishomingo
Tombigbee
Trace
Wall Doxey
Total
FY 2012 Visits
60,985
15,454
51,036
30,921
2,586
none reported
11,432
15,224
52,948
18,283
58,305
57,000
56,259
9,144
13,633
29,075
123,620
146,929
89,563
24,429
56,842
24,371
138,956
38,013
1,125,008
FY 2013 Visits
88,211
16,606
50,141
18,864
1,788
none reported
9,456
32,970
37,314
42,198
48,878
28,023
52,297
8,710
11,819
24,858
101,675
103,327
83,017
19,502
48,276
15,862
47,844
32,723
924,359
SOURCE: Mississippi Department of Wildlife, Fisheries & Parks (DWF&P), 2013.
13
Change
44.6%
7.5%
-1.8%
-39.0%
-30.9%
NA
-17.3%
116.6%
-29.5%
130.8%
-16.2%
-50.8%
-7.0%
-4.7%
-13.3%
-14.5%
-17.8%
-29.7%
-7.3%
-20.2%
-15.1%
-34.9%
-65.6%
-13.9%
-17.8%
THE BROADER VIEW AND ECONOMIC DEVELOPMENT
MDA Tourism Division’s Research Program successfully worked on the “Broader View” project–an effort to estimate Travel
and Tourism’s portion of the broader state economy in Gross Domestic Product (GDP), employment, General Fund revenues,
construction activity, and other areas–since 2000. Mississippi’s economy without Travel and Tourism, if other sectors stayed constant:
$406.8 million less in General Fund Revenues; 115,025 fewer total jobs [direct, indirect, induced]; $2.74 billion less in total annual
payroll associated with this industry; quality of life issues, etc. Most of the direct and indirect Travel and Tourism jobs cannot
be outsourced.
State Gross Domestic Product, Value Added and State-level Travel and Tourism Accounts
The State Gross Domestic Product (State GDP)–part of the national GDP–is a comprehensive measure of economic
output used by all 50 states, D.C. and U.S. territories. Travel and Tourism’s share of GDP can be estimated via State Travel and Tourism
Accounts, a broader view system focusing on the circular flow of goods and services in the state’s economy between Tourism Industry
Supply and the impact of Tourism Commodity Demand.
MDA Tourism Division’s Research Program estimates Travel and Tourism’s statewide contribution–industry as a direct and
total percentage of State GDP. Other indicators are the indirect and induced share of Travel and Tourism Employment and Labor
Income, leakage, effective tax rates for personal income tax, sales tax, other taxes, among other indicators.
The direct effects of Total Value Added from Mississippi’s statewide Travel and Tourism data were matched to their IMPLAN
description, for gasoline stations, food services and drinking places, lodging, and other codes. The result was Travel and Tourism’s
Direct Value Added as a percentage of the state total. Mississippi’s GDP was about $102.9 billion in FY 2013 based on CY 2012
and preliminary CY 2013 data. Travel and Tourism’s 2.8 % direct value added to GDP is lower than its 7.6 % direct Employment
concentration, and its 8.1 % share of General Fund Revenues. Direct portion only of FY 2013 Total Value Added to expenditures shows
46 cents out of each Travel and Tourism Dollar spent eventually stays in Mississippi.
The direct portion only of food services and drinking places, lodging, casino gaming, gasoline stations/other retail, recreation,
and transportation were part of the Travel and Tourism Industry GDP. Casino gaming, food services and drinking places, and lodging
were a major portion of this Industry GDP in FY 2013. Its composite nature needs to be emphasized.
Mississippi’s economy had a 8.8 % unemployment rate based on a 12-month moving average, January-December 2013,
versus 9.0 % for January-December 2012. The civilian labor force was 1.3 million, with an average of 114,200 unemployed persons
in calendar year 2013. Metropolitan Statistical Areas (MSAs) for counties with significant Travel and Tourism activity had these
unemployment rates: 8.2 % for Gulfport-Biloxi (Hancock, Harrison and Stone counties); 9.4 % for Pascagoula (Jackson and George
counties); 7.5 % for Hattiesburg (Forrest, Lamar and Perry counties); 6.9 % for Jackson (Copiah, Hinds, Madison, Rankin and Simpson
counties). The Gulfport-Biloxi and Pascagoula consolidated MSA had an 8.7 % unemployment rate. DeSoto County’s unemployment
rate: 6.4 %; Tunica County: 14.5 % (in Memphis’ MSA).
Travel and Tourism Employment Multipliers (Indirect & Induced)
IMPLAN includes indirect (business or firm level) and induced (personal or individual level) multipliers. Together–direct
+ indirect + induced divided by the direct contribution–they estimate the employment multiplier filtered through a Social Accounting
Matrix (SAM). FY 2012 and 2013 Employment Multipliers for Mississippi were 1.41 and 1.36, respectively. The 83,345 estimated
statewide direct FY 2012 Travel and Tourism jobs resulted in an additional 33,135 indirect plus induced jobs. Some 84,345 statewide
direct Travel and Tourism jobs in FY 2013 resulted in an additional 30,680 indirect plus induced jobs. Total FY 2013 jobs associated
with Travel and Tourism were 115,125, or 10.4 % of statewide nonfarm employment. FY 2013 Employment multipliers varied–1.57 for
lodging, 1.23 for food services and drinking places.
Travel and Tourism Labor Income Multipliers (Indirect & Induced)
Payroll or labor income earned by an employee results in additional money spent by the firm (indirect) and individual
(induced). FY 2012 Travel and Tourism Labor Income Multiplier for Mississippi was 1.53: Total labor income of $2.8 billion–$1.83
billion (direct) and $975 million (indirect/induced). Mississippi’s FY 2013 Travel and Tourism Labor Income Multiplier:
1.48 with $1.85 billion (direct), $893 million (indirect and induced), Total labor income of $2.74 billion. IMPLAN codes were
used to compute Employment and Labor Income Multipliers.
14
Travel and Tourism Exports and Imports
Travel and Tourism is one of Mississippi’s largest export industries, generating economic benefits across all parts of the
state that directly affect the entire state. Mississippi’s net balance of Travel and Tourism Trade, defined as Travel and Tourism Exports
(expenditures from out-of-state visitors in Mississippi) minus Travel and Tourism Imports (expenditures out of Mississippi by in-state
residents), minus leakage–money eventually leaving the state from out-of-state visitor spending surplus in Mississippi–was positive, or a
surplus.
Out-of-state visitors spent an estimated $4.88 billion in Mississippi, 78.1 % of $6.25 billion spent by visitors in FY 2013.
Mississippians traveling within the state–50 miles or more, one-way–spent an estimated $1.37 billion on their in-state trips, or 21.9 %
of $6.25 billion spent in Mississippi. Mississippians spent an estimated $3.4 billion traveling out-of-state.
Estimated Effective Tax Rates
The University Research Center, Mississippi Public Universities, estimates total additions to the General Fund, by tax bracket.
MDA Tourism Division Research estimates Travel and Tourism-related dollars from personal income taxes, sales taxes and all other
taxes, which go to the General Fund. An estimated $102.7 million in Travel and Tourism-related personal income tax, sales tax and all
other taxes went to the General Fund in FY 2013, or 0.7 % over FY 2012.
Employment Rankings and Trends
Travel and Tourism ranked 4th in total estimated private FY 2013 direct nonfarm, establishment-based employment, behind
Manufacturing, Health Care and Social Assistance, and Retail Trade. Most of the direct FY 2013 Travel and Tourism jobs–82,245 of the
84,345 statewide direct Travel and Tourism jobs–or 97.5 %–were private sector ones (hotels/motels, restaurants, casinos, recreation,
etc.). The other 2,100, or 2.5 %, were held by employees in state parks, federal parks, private outdoor recreation, airports, historic sites,
state/local Tourism offices, museums, performing arts centers and some spectator sports sites.
Mississippi’s 84,345 statewide direct Travel and Tourism jobs in FY 2013 equaled 7.6 % of all establishment-based nonfarm
jobs, per Appendix F. The 83,345 statewide direct Travel and Tourism jobs in FY 2012 were 7.5 % of all jobs, per Appendix E. Nonfarm
employment rankings reflect sectors, per their definition on page 26. Table 11 is Mississippi’s FY 2013 nonfarm, establishment-based
employment rankings by the top major industry “sectors.” About 82.6 % of Mississippi’s nonfarm workers are employed in serviceproviding industries; the other 17.4 % works in manufacturing, construction and natural resources/mining.
Mississippi had 85,300 direct Travel and Tourism jobs in FY 2007, compared to 84,345 in FY 2013, or 955 fewer direct jobs
for FY 2013 versus FY 2007. The FY 2007 figure is the pre-“Great Recession” one. If the state added a net increase of nearly 1,000 direct
Travel and Tourism jobs in FY 2014, that figure would reach (or could surpass) the pre-“Great Recession” level of 85,300. The state’s
unemployment rate would skyrocket to about 15.3 % IF all 84,345 direct Travel and Tourism jobs were eliminated and everything else
remained constant. It is anticipated that Travel and Tourism employment will grow long-term, but this could be slow growth over the
next five years, e.g., 1.0 % - 1.4 % per year. Direct Travel and Tourism jobs in Mississippi increased by about + 1.7 % annually–on average–
during a 19-year time frame between FY 1994 and FY 2013, factoring in up-and-down economic cycles. By December 2013, the U.S.
Travel Industry made up 99 % of the Travel jobs lost during the most recent recession. By comparison, Mississippi’s 84,345 direct Travel
and Tourism jobs in FY 2013 were 98.9 % of its 85,300 pre-recession figure in FY 2007.
15
TABLE 11
MISSISSIPPI NONFARM ESTABLISHMENT-BASED EMPLOYMENT
RANKINGS, DIRECT JOBS, TOP SECTORS, FY 2013
Sector
FY 2013
Establishment
Based Employment
Manufacturing (1)
Retail Trade (2)
Health Care and Social Assistance--private (3)
Travel and Tourism (4)
Administrative Support and Waste Management
Leisure Accommodation and Food Services (5)
Construction (6)
Transportation & Warehousing (7)
Other Services (8)
Wholesale Trade
Finance and Insurance
Professional, Scientific and Technical Services (9)
Education Services
Information (10)
Real Estate and Rental (11)
Management of Companies
Mining and Logging
Utilities
Leisure Arts, Entertainment and Recreation (12)
Government (13)
Total Statewide Nonfarm Direct Employment
136,790
123,625
122,200
84,345
59,010
55,200
46,700
38,525
37,335
34,315
32,840
31,325
12,190
12,200
11,135
10,125
9,215
7,950
1,100
244,385
1,110,510
FY 2013
Employment
Percentage
12.3%
11.1%
11.1%
7.6%
5.3%
5.0%
4.2%
3.5%
3.4%
3.1%
3.0%
2.8%
1.1%
1.1%
1.0%
0.9%
0.8%
0.7%
0.1%
22.0%
100.0%
FY 2013 Private
Sector Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
NA
NA
1. Durable goods comprised 90,310 jobs, or 66.0 % of Manufacturing jobs.
2. Does not include an estimated 9,640 Travel and Tourism jobs directly related to Retail Trade.
3. Does not include any public sector Health Care jobs. Those are included under Government.
4. Includes Accommodations, Food Services, Amusement, Arts, Entertainment, state-licensed Casino Gaming and Recreation, Transportation,
Tourism Construction, among other jobs. A portion of these jobs are not directly related to Travel and Tourism, based on the definition of a Traveler/Visitor on page 26. Those jobs not directly related to Travel and Tourism are included in the Accommodations and Food Services; Arts,
Entertainment & Recreation Sectors. Appendix A includes the direct FY 2013 statewide Travel and Tourism jobs. Travel and Tourism: state’s 4th
largest Private Sector Employer.
5. Reflects the employment not directly related to Travel and Tourism, e.g., Restaurants.
6. Excludes Travel and Tourism-related Construction.
7. Excludes Travel and Tourism-related Scheduled Passenger and Non-Scheduled Charter Air Transportation; Interurban & Rural Bus Transportation; Taxi, Limousine Service, Charter Bus; Scenic & Sightseeing Transportation; Support Activities for Air Transportation.
8. Excludes Travel and Tourism-related Laundry Services and Parking Lots and Garages.
9. Excludes Travel and Tourism-related Advertising and Travel Arrangement & Reservation Services.
10. Excludes Motion Picture & Video Production and Motion Picture Theaters related to Travel and Tourism.
11. Excludes Travel and Tourism-related Residential Property Managers and Passenger Car Rentals.
12. Includes non-Travel and Tourism employment.
13. Excludes an estimated 2,100 Travel and Tourism jobs funded by public monies--State Tourism Office, personnel at Regional/International Airports, Museums, Historical Sights, Performing Arts, State Parks, etc. Includes all public sector employment--Health Care, Education, etc. Government is a Super Sector.
SOURCE: Mississippi Department of Employment Security, LMI Department, in cooperation with the U.S. Department of Labor, Bureau of Labor Statistics, 2013.
16
CITY/COUNTY AND OTHER STATE LEVEL INDICATORS
Local Travel and Tourism indicators include economic contribution from hotel/motel tax levies and restaurant taxes collected,
petroleum tax distribution, motor vehicle rental tax diversions, alcohol beverage control (ABC), seawall taxes, real and personal property
taxes paid by hotels/motels, restaurants and casinos, and TCI permit fees.
County Travel and Tourism Expenditures/Employment and Hotel/Motel Room Data
FY 2012/2013 Travel and Tourism expenditures by visitors, employment data for the 82 counties, Travel and Tourism
employment percentage, state/local taxes attributed to Travel and Tourism, and TCI are in Appendices E and F.
Mississippi had 670 total hotel/motel properties as of June 30, 2013, per a county-wide lodging census conducted by MDA
Tourism Division, and using STR data. The number of statewide hotel/motel rooms increased from 56,897 as of June 30, 2012, to
57,006 as of June 30, 2013, or by + 0.2 percent per Appendix G. An estimated 1,440 new statewide hotel/motel rooms were under
construction or recently built, or could be finalized: July 2013-June 2014, or 2.5 % over June 2013 inventory levels. Table 12 indicates
Mississippi ranked 10th–nationally–in the actual number of rooms under construction in 2013 and projected into 2014, compared to
other U.S. markets. Table 13 reflects the percentage increase for these top U.S. markets. Mississippi’s 2.5 % increase was 11th nationally,
per Smith Travel Research, Inc. Mississippi had some 57,500 hotel/motel rooms as of December 31, 2013.
Mississippi’s inventory included an estimated 156 Bed & Breakfasts (B & B’s) as of June 30, 2013, with 799 total B & B rooms,
1,328 cabins, 1,350 condo/timeshare rooms, 14,594 recreational vehicle (RV) spaces with electricity and water, 1,801 camp sites
without hook-up.
FY 2013 statewide average daily rate (ADR), based on STR was $77.96, plus 1.6 % versus $76.76 in FY 2012. Mississippi’s
FY 2013 statewide occupancy percent was 57.1 using STR data for mostly non-casino properties. State-licensed casino hotels had a
76.2 occupancy percent per Table 9, but many were comped. Their ADR was $62.24. State-licensed casino hotel rooms totaled 12,155
as of June 30, 2013, or 21.3 %, of 57,006 hotel/motel rooms.
Taxes/Fees Returned to Cities/Counties Attributed to Travel and Tourism
Travel and Tourism’s contribution to the local economy includes City/County tax revenues and permit fees. About $61
million or 35.8 % of the estimated $170.6 million in City/County taxes/fees attributed to Travel and Tourism came from state-licensed
casino city/county tax revenue portion of gross gaming revenues. Another $109.6 million, or 64.2 %, were from Room/Restaurant
special tax revenues, hotel/motel real and personal property taxes including some casino hotels/other hotels, restaurants, Seawall Taxes
for coastal counties, ABC permit license fees, petroleum taxes, motor vehicle rentals and TCI permit fees.
MDA Tourism’s Division Research Unit tracks the estimated portion of the state sales tax returned to cities attributed to Travel
and Tourism, from the 18.5 % of the 7.0 % state sales tax. FY 2013 tabulations were made for nearly 300 municipalities. It’s estimated that
$45.4 million statewide attributed to Travel and Tourism [from the 18.5 % of the 7.0 % state sales tax] went into the city General Fund
for all municipalities. City data are not published, but kept in working paper/e-format. These monies originate at the state tax level and
go into the city’s General Fund.
Room/Restaurant tax percentages range from 1 % to 5 %. Tables 14/15 have FY 2012/13 tax percentages by locality, plus
gross Travel and Tourism special tax revenue. Some $41.9 million, or 67.7 %, of gross FY 2013 special tax revenues were from restaurant
sales, with $20 million, or 32.3 %, from lodging sales. Special gross FY 2013 tax revenues were $61.9 million.
Travel and Tourism Office Advertising and Employment/Payroll Mini-Surveys, FY 2013
Twenty-eight Tourism Partners–CVB’s, Tourism Commissions, Partnerships–received FY 2013 Advertising and
Employment/Payroll mini-surveys for October 2012-September 2013. Twenty, or 71.4 %, responded. Most CVB’s furnished
complete data. Some FY 2012 data, based on completed survey instruments, were used for entities not furnishing FY 2013 data.
FY 2013 Travel and Tourism Employment/Payroll data reflected 184 full-time equivalent staff with $8.5 million in salaries,
wages and fringe benefits. The employment component is included in Appendix A and the payroll item in Appendix B, under a broader
category. These respondents–as a whole–reflected a total estimated FY 2013 Tourism Budget of $27 million.
The FY 2013 Advertising summary indicated $10.1 million were spent by respondents, with about $4.8 million, or 47.5 %,
on Ad Placement and Production. Respondents also spent $688,744 in Ad Agency retainer fees, $300,073 for Promotional items,
$226,179 for Trade Show Participation cost, $90,690 for FAM Tours, $332,506 for Billboard Advertising, $555,937 for Brochure,
Collateral and Other Printing, $2,027,294 in Sponsorships and Local Events, $1,027,596 for web site maintenance, and a small amount
from all Grant Programs.
17
STATEWIDE TRAVEL AND TOURISM LINKS
Film Productions, Documentaries and Commercials
Since its creation in 2004, the Mississippi Motion Picture Incentive Program has been successful in supporting the
development of local production and attracting nationally recognized film production. During the 2013 Legislative Session, the
Program was improved by increasing the individual salary eligibility to $5 million; the per project rebate cap to $10 million; and added
a bonus 5% rebate on the payroll to honorably discharged veterans, making it one of the best incentive programs in the nation. The
low minimum spend of $50,000, the lowest in the country for a rebate, is suited to smaller projects and local producers. The program
includes a 25 % rebate for all local spend and for wages of non-resident cast and crew, with an additional 5 % rebate added for the wages
of Mississippi resident cast and crew. Along with established tax reductions, the Mississippi program is especially attractive to
independent producers.
Incentives and work force training are essential elements in realizing the vision outlined in the groundbreaking 2003
Mississippi Film Office Agenda for the future of the film industry in Mississippi. The Agenda focuses the attention on incentives for
Hollywood and local production, seeks the creation of film industry training programs, and outlines the development of film funding
for Mississippi production. Launching the Mississippi Work Force Training curriculum in August 2011, Mississippi took two giant
steps forward as a Southern production center, seeking to attract out-of-state production and to develop Mississippi filmmakers.
A second offering of courses began at Hinds Community College, August 2012; continued in 2013.
In FY 2013, the Mississippi Film Office coordinated the activities of more than two dozen productions spending over
$40 million in the state, including feature films, documentaries, television, short films, and commercials. While each project created
direct economic contribution and jobs for Mississippi, paychecks for Mississippi actors and crew were only part of the economic
benefit. Hotels, restaurants and grocery stores, along with expenditures for building materials, production office expenses, vehicle and
equipment rentals, props and set dressing, wardrobe/make-up, and location fees all add to the total impact of filming on location.
Every corner of the state saw production activity, as numerous documentaries, regional commercials, television episodes, and short
films were located around the state. Canton, Jackson, and surrounding areas hosted William Faulkner’s As I Lay Dying; the pilot episode
of the HBO/Cinemax series Quarry was shot on location in north Mississippi; the feature films Artists Die Best in Black, Blunt Force, and
Category 5 focused their efforts on the Gulf Coast along with the Food Network show The Shed while Blackbird and The Historian located
in Hattiesburg; Big Significant Things filmed in the Jackson metropolitan area, Canton, Oxford and Gulfport and Starve focused its’ efforts
solely in Canton. Numerous local filmmakers launched film making efforts in their respective communities all over the state.
The Mississippi Film Office again sponsored statewide film festivals and related events through incentive grants and support.
Additionally, it directly supported indigenous film making by continuing to fund the Mississippi Emerging Filmmakers Grant program
administered by the Mississippi Film and Video Alliance and supporting the efforts of Barefoot Documentary Workshops. Table Read
Mississippi continued in Oxford and Ocean Springs supporting Mississippi writers, producers, and actors.
Selected State Agencies with Travel and Tourism Links: FY 2013 Operations Mini-Surveys
State agencies–Mississippi Arts Commission (MAC), Mississippi Gaming Commission (MGC), and others–furnished
major objects of expenditure data. These mini-surveys estimated a portion of Tourism’s “Government Expenditures”, a complementary
component to Tourism Capital Investment (TCI) and travel expenditures. FY 2013 (state) Government Expenditures were $21.1
million, including Welcome Center and Rest Area maintenance.
The MAC reported $276,871 in contractual services, and $1,499,304 in subsidies, loans and grants. MGC spent $2,072,246
for contractual services; $100,300 in subsidies, loans and grants; $230,000 for commodities; $220,000 for capital outlays (equipment
and vehicles). Our Pearl River Basin Development District had $140,600 for contractual services; $530,500 for subsidies, loans and
grants. Pearl River Valley Water Supply District’s budget: $2,877,897 for contractual, plus $602,050 in subsidies, loans and grants.
Mississippi’s Museum of Natural Sciences had $950,00 for contractual services and $503,984 for subsidies, loans and grants. During
the 2013 Legislative Session the Mississippi Legislature appropriated $4,876,298 for the purpose of providing funds for Tourism
Advertising and Promotion, fiscal year beginning July 1, 2013 and ending June 30, 2014. The Mississippi Department of Transportation
(MDOT) spent $6,254,122 to maintain Welcome Centers and Rest Areas, including contract-routine expenses.
Visitor Profile Study, FY 2013
Some 21.6 million estimated total visitors in FY 2013–all domestic leisure plus all business plus other personal plus all group
travel plus international visitors–overnighted in, or did a day trip to Mississippi, or + 1.4 % versus 21.3 million in FY 2012. Sources
18
were the TNS FY 2013 Visitor Profile study; Mississippi Gaming Commission (MGC) quarterly surveys–patrons by state of origin
and occupancy rates for state-licensed casino hotels; Smith Travel Research (STR) surveys; Mississippi Highway Welcome Center
registration data; State Park visitation; among other sources.
TNS, domestic visitation data provider, cited 83 % as leisure travelers, or tourists; 8 % business; and 8 % personal business/
other in FY 2013. Sixty-seven (67) % of all visitors were from out-of-state. About 64 % of all Mississippi trips were overnight ones; 36 %
were day trips. For Leisure trips only: 70 % (overnight) versus 30 % (day-trips). Some 83 % (five-sixths) of all FY 2013 overnight leisure
visitors came from seven states–Mississippi (33 %), Louisiana (14 %), Alabama (11 %), Florida (8 %), Texas (7 %) Tennessee (6 %)
and Georgia (4 %). Top seven origin Designated Market Areas (DMAs): Jackson (Mississippi), New Orleans, Memphis, ColumbusTupelo-West Point, Birmingham, Mobile/Pensacola and Birmingham. Top Mississippi destinations: Biloxi/Gulfport, Metro Jackson
Area, Tunica (and DeSoto) County, Tupelo, Vicksburg, Oxford, Hattiesburg, Starkville, Meridian, Natchez and Philadelphia.
Average annual household income for all Mississippi visitors was $62,500; average age was 52. Average travel party size was
2.9 persons overall (3.0 persons for Leisure), with 3.0 nights spent in Mississippi. Mississippi residents spent 2.9 nights, on average,
in their home state while non-residents spent 3.1 nights, on average, while visiting Mississippi. About 48 % traveled in pairs. Another
18 % traveled with children. Only 5 % of all visitors arrived by air. Vacation activity niche characteristics varied, with casino gamers the
largest market.
Other Visitor-Related Studies, FY 2013
Destination Travel Insights, a collaborative endeavor between American Express (AMEX) and the U.S. Travel Association, was
a source of travel data for Domestic and International travelers who used the American Express card when traveling on business or
leisure to Mississippi. FY 2013 research indicated 236,384 total Domestic travelers, with 124,397–Leisure, or 52.6 %; and 111,987–
Business, or 47.4 % of all Domestic Travelers. Top 10 Domestic DMA’s of AMEX traveler origin, leisure and business combined:
Jackson (Mississippi), Atlanta, New Orleans, Memphis, Birmingham, Houston, Mobile-Pensacola, Dallas-Ft. Worth, Columbus-TupeloWest Point and Baton Rouge. Total Domestic traveler spending in FY 2013 (12 months) was $168.4 million, or roughly $712 per
visitor. Criteria for Domestic travelers: Home DMA of visitor is not the Destination DMA and at least one $100 plus hotel transaction
or at least one hotel transaction of any amount and one airline transaction.
International visit criteria reflected visitors residing outside the U.S. and at least two separate merchant transactions within
lodging, restaurants and retail. Some 3,304 International travelers furnished FY 2013 data. Canada (27.6 %), Mexico (16.9 %), the U.K.
(11.6 %), Germany (8.1 %), France (5.2 %), Australia (4.1 %), The Netherlands (3.9 %), Sweden (2.1 %), Japan (2.0 %) and Italy (1.3 %)
comprised the Top 10 origin countries for AMEX card users. International travelers spent a collective $2.37 million in Mississippi, or
$718, on average, per traveler. International travelers were 1.4 % of AMEX travelers traveling to/within Mississippi.
TABLE 12
19
TABLE 13
TABLE 14
ROOM/RESTAURANT GROSS SPECIAL TAX REVENUES BY TOURISM OFFICE, FY 2012
Tourism Office,
City/County
Gross FY 2012 Gross FY 2012
Gross FY
Tourism Council,
Room Tax
Restaurant Tax
Room Tax
Restaurant Tax 2012 Total Tax
Bureau
Percentage
Percentage
Revenue
Revenue
Revenue
Aberdeen
Baldwyn
Batesville
Bay Springs
Canton
Cleveland
Clinton
Coahoma County
Columbus-Lowndes
Como^
Corinth
DeSoto County
Florence
Flowood
Greenwood
Grenada
Hancock County
Harrison County
Hattiesburg
Hernando
1.0
None
3.0
3.0
2.0
2.0
2.0
2.0
2.0
$1 per night
2.0
2.0
None
None
1.0
2.0
2.0
5.0
2.0
1.0
1.0
2.0
3.0
None
2.0
2.0
None
1.0
2.0
2.0
2.0
2.0
2.0
2.0
1.0
1.0
None
None
2.0
None
20
$5,500
None
201,166
4,755
90,819
109,770
126,702
72,886
282,230
5,000
93,436
937,600
None
None
95,093
162,504
85,401
6,134,120
473,855
5,377
$66,754
126,233
874,700
None
465,322
586,889
None
271,338
1,576,761
46,066
955,474
5,384,731
191,644
1,976,634
344,728
332,767
None
None
4,459,492
None
$72,254
126,233
1,075,866
4,755
556,141
696,659
126,702
344,224
1,858,991
51,066
1,048,910
6,322,331
191,644
1,976,634
439,821
495,271
85,401
6,134,120
4,933,347
5,377
Table 14 (continued)
Tourism Office,
City/County
Tourism Council,
Bureau
Holly Springs
Horn Lake
Indianola
Jackson (city)*
Kosciusko
Lauderdale County
Laurel
Magee
McComb
Montgomery County
Moss Point
Natchez#
New Albany
Newton
Ocean Springs
Oxford
Pascagoula
Pearl<
Philadelphia
Picayune
Pontotoc
Rankin County
Richland
Ridgeland
Ripley
Sardis
Southaven
Starkville
Stone County
Tishomingo County
Tunica County
Tupelo
Vicksburg
Washington County
West Point
Yazoo County
Total
Room Tax
Percentage
2.0
$2/room night
2.0
4.0
2.0
2.5
2.0
1.0
3.0
2.0
3.0
3.0 plus $2
2.0
$1/room night
2.0
2.0
3.0
None
3.0
2.0
2.0
2.0
None
1.0
2.0
3.0
1.0
2.0
2.0
2.0
3.0
2.0
3.0
3.0
1.0
2.0
Restaurant Tax
Percentage
2.0
None
2.0
2.0
None
None
2.0
1.0
None
None
None
1.5
2.0
None
2.0
2.0
None
2.0
None
1.0
2.0
None
2.0
1.0
2.0
3.0
1.0
2.0
2.0
None
3.0
2.0
1.0
1.0
1.0
2.0
Gross FY 2012 Gross FY 2012
Gross FY
Room Tax
Restaurant Tax 2012 Total Tax
Revenue
Revenue
Revenue
21,450
91,785
33,620
3,714,558
29,176
655,149
166,452
23,237
180,299
36,525
311,098
743,629
71,500
9,864
27,450
219,634
64,501
None
96,820
59,122
7,872
725,325
None
275,518
11,532
15,478
224,035
183,485
32,504
16,370
589,422
531,213
888,555
215,860
30,485
67,202
$19,256,939
239,355
None
319,008
4,211,668
None
None
1,210,659
223,103
None
None
None
666,555
486,351
None
1,007,728
1,975,383
None
975,762
None
392,514
325,152
None
326,996
1,121,407
248,178
80,604
414,811
1,509,627
314,934
None
1,516,720
3,171,984
904,193
469,098
203,608
357,003
$40,331,934
260,805
91,785
352,628
7,926,226
29,176
655,149
1,377,111
246,340
180,299
36,525
311,098
1,410,184
557,851
9,864
1,035,178
2,195,017
64,501
975,762
96,820
451,636
333,024
725,325
326,996
1,396,925
259,710
96,082
638,846
1,693,112
347,438
16,370
2,106,142
3,703,197
1,792,748
684,958
234,093
424,205
$59,588,873
NOTE: Tourism Offices include CVBs, Convention and Visitor Councils, Tourism Associations, TourismCommissions, Tourism Councils, Cities/
Counties and Chambers. A portion of these gross revenues are attributed to locals.
> Washington County’s special lodging tax increased to 3.0 % from 1.0 % during FY 2012.
# A 3.0 % city lodging tax plus a flat occupancy tax of $2 per occupied room, per night.
^ McComb reinstated the special lodging tax in FY 2012. * Includes a 75 cents per night charge per occupied room.
! Southaven’s special city 1.0 % restaurant tax went into effect December 2011 (FY 2012).
< Includes an upward adjustment of nearly $300,000 during one month. SOURCE: Department of Revenue, 2012.
21
TABLE 15
ROOM/RESTAURANT GROSS SPECIAL TAX REVENUES BY TOURISM OFFICE, FY 2013
Tourism Office, City/
County Tourism
Council, Bureau
Aberdeen
Baldwyn
Batesville
Bay Springs
Byhalia
Canton
Cleveland
Clinton
Coahoma County
Columbus-Lowndes
Como
Corinth
DeSoto County
Florence
Flowood
Fulton
Greenwood
Grenada
Hancock County
Harrison County
Hattiesburg
Hernando
Holly Springs
Horn Lake
Indianola
Jackson (city)*
Kosciusko
Lauderdale County
Laurel
Magee
McComb^
Montgomery County
Moss Point
Natchez#
New Albany
Newton
Ocean Springs
Oxford
Pascagoula
Pearl
Room Tax
Percentage
1.0
None
3.0
3.0
2.0
2.0
2.0
2.0
2.0
2.0
$1 per night
2.0
2.0
None
None
3.0
1.0
2.0
2.0
5.0
2.0
1.0
2.0
$2/room night
2.0
4.0
2.0
2.5
2.0
1.0
3.0
2.0
3.0
3.0 plus $2
2.0
$1/room night
2.0
2.0
3.0
None
Restaurant
Tax
Percentage
1.0
2.0
3.0
None
None
2.0
2.0
None
1.0
2.0
2.0
2.0
2.0
2.0
2.0
None
1.0
1.0
None
None
2.0
None
2.0
None
2.0
2.0
None
None
2.0
1.0
None
None
None
1.5
2.0
None
2.0
2.0
None
2.0
Gross FY
2013 Room
Tax Revenue
$4,063
None
178,408
4,399
1,224
99,153
110,880
140,910
81,403
250,433
1,000
96,326
964,683
None
None
33,961
90,664
137,856
101,153
6,228,541
463,719
8,043
36,825
11,982
22,200
3,870,569
25,944
779,922
178,097
23,254
252,967
40,315
355,154
909,117
67,831
9,403
26,331
214,281
137,717
None
22
Gross
FY 2013
Restaurant
Tax Revenue
$64,000
127,892
889,563
None
None
490,139
603,118
None
267,847
1,595,022
49,134
1,011,897
5,729,878
201,062
2,050,097
None
319,003
331,852
None
None
4,571,447
None
249,055
None
316,481
4,331,350
None
None
1,245,096
236,961
None
None
None
679,186
545,251
None
1,010,055
2,085,053
None
738,054
Gross FY
2013 Total
Tax Revenue
$68,063
127,892
1,067,971
4,399
1,224
589,292
713,998
140,910
349,250
1,845,455
50,134
1,108,223
6,694,561
201,062
2,050,097
33,961
409,667
469,708
101,153
6,228,541
5,035,166
8,043
285,880
11,982
338,681
8,201,919
25,944
779,922
1,423,193
260,215
252,967
40,315
355,154
1,588,303
613,082
9,403
1,036,386
2,299,334
137,717
738,054
Table 15 (continued)
Tourism Office, City/
County Tourism
Council, Bureau
Philadelphia
Pontotoc
Rankin County
Richland
Ridgeland
Ripley
Sardis
Southaven
Starkville
Stone County
Tishomingo County
Tunica County
Tupelo
Vicksburg
Washington County ^
West Point
Yazoo County
Total
Room Tax
Percentage
3.0
2.0
2.0
None
1.0
2.0
3.0
1.0
2.0
2.0
2.0
3.0
2.0
3.0
3.0
2.0
2.0
Restaurant
Tax
Percentage
None
2.0
None
2.0
1.0
2.0
3.0
1.0
2.0
2.0
None
3.0
2.0
1.0
1.0
2.0
2.0
Gross FY
2013 Room
Tax Revenue
104,387
6,741
830,395
None
298,942
11,126
13,437
222,372
162,127
29,815
27,514
543,978
521,973
811,820
245,916
55,746
71,226
$19,981,304
Gross
FY 2013
Restaurant
Tax Revenue
None
329,972
None
349,634
1,190,415
249,464
81,146
732,450
1,588,634
343,060
None
1,493,326
3,328,557
820,071
597,219
293,286
367,361
$41,879,644
Gross FY
2013 Total
Tax Revenue
104,387
336,713
830,395
349,634
1,489,357
260,590
94,583
954,822
1,750,761
372,875
27,514
2,037,304
3,850,530
1,631,891
843,135
349,032
438,587
$61,860,948
NOTE: Tourism Offices include CVBs, Convention and Visitor Councils, Tourism Associations, TourismCommissions, Tourism Councils, Cities/Counties and Chambers. A portion of these gross revenues are attributed to locals.
# A 3.0 % city lodging tax plus a flat occupancy tax of $2 per occupied room, per night.
* Includes a 75 cents per night charge per occupied room.
Byhalia’s 2.0 % and Fulton’s 3.0 % city lodging taxes began in FY 2013.
^ Complete 12 months of the 3.0 % county lodging tax.
SOURCE: Department of Revenue, 2013.
Tourism Capital Investment (TCI) FY 2013 Surveys
MDA Tourism Division Research Program updated the FY 2013 TCI data, with input from City and County Building/
Permit Departments; Tourism Offices; Chambers of Commerce; McGraw-Hill Construction/Dodge; state agencies. Appendices E
and F list county level FY 2012 and 2013 TCI expenditures. TCI valuation is based on commercial permits issued and Tourism factors
for new construction and expansion and/or renovation of Tourism-related businesses and projects. Dollar amounts do not reflect
announcements or dollars spent over a multi-year period. They reflect estimated contract construction costs and permit fees, but
not land acquisition costs, site prep, planning, casino or business equipment purchasing costs, condo “flipping,” furniture & fixtures,
etc. Many entities don’t furnish data. TCI is a net Travel and Tourism estimate since it focuses on the Travel and Tourism construction
component only.
Total estimated statewide TCI in FY 2012 was $184.93 million, based on data secured, and $241.37 million in FY 2013, or
$56.4 million more–a 30.5 % increase. Some $148.9 million, or 61.7 % of the FY 2013 TCI, was from private sources. The other $92.5
million, or 38.3 %, came from public [federal, state, local government] sources.
The Mississippi Gulf Coast accounted for $106 million in FY 2013 TCI, or 44.0 % of the state’s total. Museums, retail
establishments, infrastructure, extensive casino renovation, restaurants, marinas and piers, and others comprised this TCI. Harrison
County accounted for about 89.7 % of the Coast TCI; with Hancock County and Jackson County, together, at 10.3 %.
Jackson MSA’s (Copiah-Hinds-Madison-Rankin-Simpson counties) combined FY 2013 TCI was $27.3 million, or 11.3 %
of $241.4 million. Projects included new hotel construction in Ridgeland; Jackson museum renovations; factory outlet mall in Pearl;
Jackson-Medgar Evers International Airport capital investment; restaurants; Madison-Rankin infrastructure projects.
23
DeSoto County had several hotel construction projects (Hernando and Southaven) among the estimated $14.9 million in
TCI. Road construction and retail-restaurant activity were part of the mix. Tunica County’s $5.3 million in FY 2013 TCI focused on
casino restaurant renovations and some airport construction activity.
The Hattiesburg area (Forrest/Lamar counties) had $2.3 million in FY 2013 TCI. This included restaurant and retail projects,
infrastructure, and state park renovations. Jones County’s $1.3 million TCI mainly included airport projects and other infrastructure.
Pike County’s $1.6 million in FY 2013 TCI was primarily highway (infrastructure) related, with some athletic fields.
Tupelo’s $15.96 million for FY 2013 TCI covered hotel construction, regional airport, restaurant projects, Arena renovations,
infrastructure, and convenience stores, among others. Oxford plus Lafayette County non-city TCI was $6.92 million–new hotel,
infrastructure, etc.
Meridian/Lauderdale County’s $3.5 million in FY 2013 TCI covered new road construction, airport improvements, retail,
and other renovations. Starkville/Oktibbeha County’s estimated $17.8 million TCI was driven by extensive college football stadium
expansion and renovation. Scott County had $3.5 million in TCI, mainly for new highway construction, state park renovations and a
new gas station-convenience store in Morton.
Natchez had $3.2 million in FY 2013 TCI–new infrastructure, regional transit facility, a new convenience store. Vicksburg’s
nearly $800,000 in FY 2013 TCI featured restaurant and casino renovations.
FY 2014 TCI will continue to secure data from building/planning departments. TCI will vary in subsequent years, depending
on the nature of TCI projects, the thorough scope of the data provided by the various sources, and the completed surveys returned.
Delimitations
This study is delimited to Travel and Tourism businesses in Mississippi’s 82 counties. Private, public, nonprofit and quasi-public
firms directly and indirectly affected by Travel and Tourism are represented in this study: categories, number of employees and other
characteristics.
Limitations
This study should be interpreted only for Mississippi. It may be limited by the challenges of providing a comprehensive
and local view of Travel and Tourism expenditures. Travel and Tourism businesses cover a broad range of North American Industry
Classification System (NAICS) codes. Thus, assumptions were made for certain employment and revenue categories based on their
Travel and Tourism links. These assumptions may be adjusted in light of future research. The study is limited by not having access to
automotive gasoline sales for 79 of the state’s 82 counties (statewide data are available and estimates are computed for some counties).
The Department of Revenue’s Petroleum Tax Division provides disbursements for the Hancock, Harrison and Jackson County Seawall
Tax. This facilitates revenue figures for these three counties based on the net taxable gallons sold.
This study uses statewide employment and labor income multipliers from IMPLAN, but not county level multipliers.
IMPLAN 2012 Version 3 data intersect, but are not identical with, FY 2013 data. Multipliers from a statewide input-output model
cannot be modified on a short-term basis for use by counties/cities. Limitations at the county level include the difficulty in assigning
percent figures in traveler/visitor sales as a proportion of total sales in a given county.
24
Glossary
Balance of Travel and Tourism Trade: Travel and Tourism Exports minus Travel and Tourism Imports, taking leakage into account.
Comped Rooms: Lodging arrangement where the occupied room is not paid for by the guest.
Composite Industry: One such as Travel and Tourism, comprising different sectors of the economy, e.g. Accommodation & Food Services; Retail trade, including gas at the pump; Construction.
Concentration Rank: Travel and Tourism employment divided by nonfarm establishment-based employment.
Deplanements: The number of scheduled airline passengers exiting a plane.
Designated Market Area (DMA): Counties that share the same primary TV broadcast signals.
Enplanements: The number of scheduled airline passengers boarding a plane.
Establishment-Based Employment: Nonfarm employment at the state/county level by the establishment’s location, not by the
employee’s place of residence.
Fiscal Year (FY) 2013: July 2012-June 2013.
Full-Time Equivalent (FTE): The estimated number of full-time paid employees, plus a ratio of one paid FTE for every 2.0 to 2.5
part-time or seasonal employees.
General Fund: Travel and Tourism’s contribution to Mississippi’s General Fund includes a portion of these revenues related to Travel
and Tourism–sales tax, personal income tax, gaming fees and taxes, impact of additional labor income, construction
activity tax and other taxes.
Government Expenditures: The estimated public expenditures from state agency, city and county budgets allocated for Travel and
Tourism-related projects, or projects with some Travel and Tourism impact, excluding Tourism Capital Investment (TCI).
Gross Gaming Revenues: Net gains realized by a casino after payment of all cash paid out as losses to patrons and those amounts
paid to purchase annuities to fund losses paid to patrons over several years by independent financial institutions.
IMPLAN: A nationally recognized economic contribution model to estimate the economic activity associated with a sale of a good
or service. It is the basis for estimating indirect and induced contributions. In the IMPLAN model, indirect and induced
impacts are filtered through a Social Accounting Matrix (SAM) for total value added, employment and labor income.
Indirect Contribution: Secondary contribution of purchase of production by the firm (business level), holding everything else
constant. Example: Hotels purchase cleaning supplies.
Induced Contribution: Secondary contribution from the purchases made by the workers (consumer level), holding everything
else constant. Example: Hotel employee wages contribute to the purchase of goods and services in the local economy.
In-State Traveler Spending: Mississippians traveling within the state, at least 50+ miles, one-way.
Leakage: Money that leaves an area, e.g., a state, during the various rounds of expenditures.
Metropolitan Statistical Area (MSA): Have at least one urbanized area of 50,000 or more population, plus adjacent territory
that has a high degree of social and economic integration with the core as measured by commuting ties.
Mississippi Travel and Tourism Economic Contribution Model: Estimates employment, payroll, expenditures, General Fund
revenues, Capital Investment and Value Added. In Mississippi, it reflects Travel and Tourism’s economic contributions for this
rural state with coastal counties.
Multipliers: The direct contribution plus the indirect contribution plus the induced contribution divided by the direct contribution. It’s an indicator of SAM linkages in the economy.
Net Traveler/Visitor Sales and Tax Revenues: Estimated portion of Travel and Tourism-related sales and tax revenues after removing the estimated local components of the estimated gross sales and General Fund revenues.
Nominal Dollars: Travel and Tourism Payroll and Expenditures by Visitors not adjusted for inflation. Real dollar amounts are
adjusted for inflation. This report only presents nominal dollar amounts. Ditto for prior Travel and Tourism
Economic Contribution Reports.
North American Industry Classification System (NAICS) Codes: Six-digit coding system started in 1997, then updated in 2001, 2007 and 2012. The structure of NAICS is hierarchical. The first two digits of the code designate the
sector, the third digit designates the subsector, the fourth digit designates the industry group, the fifth digit designates
the NAICS industry and the sixth digit designates the national industry. NAICS uses a production-oriented
approach to categorize economic units and focuses on how products and services are created. NAICS replaced the
Standard Industrial Classification (SIC) system for statistical purposes.
25
Qualified Households: Qualified households will have traveled 50+ miles from home, or overnight for business or pleasure, but
exclude commuters. All FY 2013 Visitor Profile Study respondents were required to have traveled for leisure
in the past 12 months. Ridership (Amtrak): Equal to half of total boardings and alightings (getting on and off the train).
Sector: The broad two-digit NAICS category, e.g., sector); 44-45 Retail Trade (sector under Trade, Transportation & Utilities);
72 Accommodation and Food Services (sector under Leisure & Hospitality supersector).
State Gross Domestic Product (State GDP): A measurement of a state’s output—the sum of value added from all industries in the
state. State GDP measures the value added to U.S. production by the labor and capital in each state.
State-Level Travel and Tourism Accounts: A system that encompasses Travel and Tourism’s Broader View. Its focus: circular flow
of goods and services in the economy between Travel and Tourism Industry Supply and the impact of Travel and Tourism Commodity Demand within a state.
Sub-Sectors: More specific three-digit NAICS categories; e.g., 311 Food Manufacturing in 31 Manufacturing; 447 Gasoline Service
Stations under 44 Retail Trade.
Total Value Added: Payments to labor and capital by industry, or gross output less intermediate inputs. The total contribution
(direct, indirect, induced) of an industry or sector to GDP.
Tourism Capital Investment (TCI): New construction and expansion/renovation of Tourism-related businesses/projects with
public/private funding sources during a fiscal year. Estimated TCI valuation is based on commercial permits issued and
the Tourism factor.
Travel and Tourism: The science, art, and business of attracting and transporting travelers/visitors, accommodating them and
graciously catering to their needs and wants. Travel and Tourism is a “Composite Industry” comprising different sectors
of the economy.
Travel and Tourism Economy: Group, match and use NAICS and IMPLAN codes to estimate Travel and Tourism’s state
county contribution of value added, employment and labor income associated with Travel and Tourism, TCI, Travel and Tourism’s contribution to the General Fund, travel expenditures, government spending, Travel and Tourism Exports
and Imports. Overlapping elements exist between Travel and Tourism Economy and Industry.
Travel and Tourism Exports: Travel expenditures by out-of-state travelers/visitors in Mississippi.
Travel and Tourism GDP (Value Added): Value Added of Travel and Tourism’s composite nature expressed as its overall
contribution to State GDP, or Value Added divided by GDP. Travel and Tourism GDP measures: direct contribution of the Travel and Tourism Industry. Current-dollar GDP is used for FY 2013 Travel and Tourism activity in Mississippi, as opposed
to inflation-adjusted real GDP.
Travel and Tourism Imports: Travel expenditures by Mississippi residents outside the state.
Travel and Tourism Industry: Assembling and use of NAICS codes to estimate Travel and Tourism’s statewide contribution for
direct employment, annual payroll for direct jobs, travel expenditures, value added, state and city/county tax revenues,
General Fund revenues, etc.
Travel and Tourism Supply and Demand: Traveler direct spending in Mississippi is the Travel and Tourism Demand or direct
Travel and Tourism Output (supply side). Direct Output includes goods and services sold directly to travelers that equal
value added and intermediate inputs (including energy, raw materials, semi-finished goods and services).
Traveler/Visitor: A 100-mile or more round trip (less for overnight stays) from in-state or out-of-state households, to enjoy the
history, scenery and attractions of another community. Includes in-state and out-of-state overnight leisure, day
leisure, day or overnight business, group travelers, International visitors, and combined business/leisure travel segments.
Value Added: Economic measure of production which includes only goods and services produced in Mississippi. It estimates the
state’s direct Travel and Tourism contribution to GDP. Total Value Added: total contribution (direct, indirect, and induced)
of an industry sector to GDP.
26
Acknowledgments
The Mississippi Development Authority (MDA) Tourism Division, Administration and Financial Services Bureau,
acknowledges these agencies, associations, companies and individuals with heartfelt thanks and appreciation for providing timely
data in areas of expertise. Some officials might work with another entity or be retired by the time this report was published.
American Automobile Association and Amtrak-related web sites.
Chambers of Commerce, Convention and Visitor Bureaus, Development Partnerships, Tourism Commissions and other city/
county officials throughout the state.
Coahoma County. Daniel Vassel, County Administrator; Donna McPherson, CPA.
Greenville, City of. Amelia D. Wicks, City Clerk.
Hancock County. Reba McCaleb, Accounts Receivable Clerk.
International, Regional and Tunica County Airports:
Gulfport-Biloxi International Airport. Stephen Oberlies, Director of Finance.
Hattiesburg-Laurel Regional Airport. Thomas Heanue, Executive Director; Nancy Gibson, Assistant.
Jackson-Medgar Wiley Evers International Airport. Jack Weldy, Properties and Leases Manager.
Meridian Airport Authority. Debbie Moulds, Executive Assistant.
Tunica County Airport. Cliff Nash, Executive Director; Tracy Webb, Finance Director.
Tupelo Municipal Airport. Margot Ganaway, Executive Assistant.
Itawamba County Development Council. Kim Graham, Community Development Director.
London Tourism Publications, St. Augustine, Florida. Brian London, Publisher/CEO.
Mississippi Arts Commission (MAC). Alesha Nelson, Fiscal Officer.
Mississippi Department of Archives and History (MDAH). Lucy Allen, Director, Museum Division.
Mississippi Department of Employment Security (MDES), Labor Market Information (LMI) Department. Mary
Willoughby, Chief.
Mississippi Department of Revenue (DOR). Aaron Robinson, Administrative Services; Buddy Cooper, Jerrod Pitts and Frank
Puryear, Accountants; Bill Kron, Director, Petroleum Tax Bureau.
Mississippi Department of Transportation (MDOT). Jana Hadden, Administration; Al Brantley, Assistant State Planning Engineer; John Vance, P.E., State Maintenance Engineer; Ken Hauser, Maintenance Management Coordinator.
Mississippi Department of Wildlife, Fisheries & Parks (DWF&P). Cindy Thomas, IT Division; Amanda Murphy, Park Operations. Libby Hartfield, Executive Director, Mississippi Museum of Natural Science.
Mississippi Development Authority (MDA) Energy Division. Janis Hill, Associate Manager, Grants Program. MDA HR Division. Allen Kurr and Spencer Pipitone, summer 2013 Interns.
Mississippi Gaming Commission (MGC). Allen Godfrey, Executive Director; Monica M. Barnes, Operations Analyst; Rob Vickery, Staff Officer; Patsy Knowles, Staff Officer.
Montgomery County EDP. Sue Stidham, Executive Director.
27
MSU Riley Center for Education and Performing Arts. Suzanne Helveston, Sales Manager.
Natchez, City of. James Johnston, Department of Planning and Community Development.
Office of Travel and Tourism Industries, Washington, D.C. Mark Brown, Senior Market Research Analyst.
Pearl River Basin Development District. Mike Davis, Executive Director.
Pearl River Valley Water Supply District. Amber S. Pope, Finance.
Real and Personal Property Hotel/Motel Tax Collections (via County Tax Collectors and/or Tax Assessors, in place as of
December 31, 2013):
Adams County, Peter Burns, Tax Assessor and Collector.
Alcorn County, Larry Ross, Tax Assessor and Collector.
Amite County, Eunice Blake, Tax Assessor and Collector; Brittany Deese.
Attala County. Kempe Hodges, Tax Assessor and Collector.
Bolivar County. Amber Sykes and Pam Kovac, Tax Assessor/Collector’s Office.
Claiborne County. Rashod Smith, Tax Assessor/Collector’s Office.
Clay County, Paige Lamkin, Tax Collector.
Coahoma County. Hattie Shivers, Tax Assessor and Collector.
Covington County. Cindy A. Sanford, Tax Assessor and Collector.
DeSoto County Chancery Courthouse and designated web site.
Forrest County. Delbert Dearman, Tax Collector; Terri Smith.
Franklin County. T.J. (Jeff) Mullins IV, Tax Assessor and Collector.
Grenada County. David Melton, Tax Assessor and Collector.
Hancock County. Jimmie Ladner, Tax Collector.
Harrison County. Allison Ellison, Tax Collector’s Office.
Hinds County. Stephen Lasseigne, IT Department.
Holmes County. Mary Rule McGee, Tax Assessor and Collector.
Inverness, City of. Patricia Lockett, City Clerk.
Itawamba County. Aaron Loden, Tax Collector.
Jackson County. Nick Elmore, Tax Collector’s Office.
Jasper County. Pattie Ishee, Tax Assessor and Collector.
Jefferson Davis County. Sue S. Worthy, Tax Assessor and Collector.
Jones County. Lucky Holifield, Appraisal Office.
Lafayette County. Sylvia Baker, Tax Assessor and Collector.
Lamar County. Jack Smith, Tax Collector; Robin Duncan.
Lauderdale County. Brandi Coghlan, Deputy Tax Collector.
Leake County. Kim Withers, Tax Assessor and Collector.
Lee County. Ja-Tara Wofford, Deputy Clerk, Tax Collector’s Office.
Lincoln County. Rita Wilkinson Goss, Tax Assessor and Collector. Lance Ramshur, Personal
Property; Grant Britt and Mason Smith, Real Property.
Lowndes County. Greg D. Andrews, Tax Assessor and Collector.
Madison County. Debra Johnson, Tax Assessor’s Office; Kent Hawkins, Chief Deputy Assessor.
Marshall County. Betty Byrd, Tax Assessor and Collector.
Monroe County. Pat Birkholz, Tax Collector.
Montgomery County. Velma Young, Tax Assessor and Collector. Monica Turner, Deputy Clerk.
Neshoba County. Mike Lewis, Tax Collector.
Oktibbeha County. Barbara Cubon, Oktibbeha Tax Office.
28
Oxford, City of. Ashley Atkinson, Accountant/Auditor.
Pearl River County. Darlene Hyatt, Tax Assessor/Collector’s Office.
Pike County. Gwendolyn J. Nunnery, Tax Collector.
Rankin County. Judy Fortenberry, Tax Collector.
Scott County. Lisa White, Tax Collector’s Office.
Sunflower County. Renee Upton, Accountant, Tax Collector’s Office.
Tippah County. Titus Mathis, Tax Assessor’s Office.
Tishomingo County. Paul F. Whitlock, Tax Collector; Diana Turner, Assessor.
Tunica County. Norma Anderson, Tax Assessor and Collector.
Union County. Randy Dunnam, TaxCollector.
Walthall County. LeAnna Dillon, Tax Collector’s Office.
Washington County. Mark Seard, Tax Assessor.
Wayne County. Rose Trisler, Tax Assessor – Collector’s Office.
Yalobusha County. Linda Rae Shuffield, Tax Assessor and Collector.
Yazoo County. Travis Crimm, Jr., Tax Collector.
Smith Travel Research. Brittany Baldwin, Sales Executive, Caribbean and Southern U.S.; Karrie Keen, Senior Client Account Manager; Jason Q. Freed (HotelNewsNow.com); Duane Vinson, Assistant Director, SHARE Center.
Statistics Canada. Joanne Hans, Account Executive, Central Region.
TNS. M. Ruth Sharp, Vice-President.
University Research Center, Mississippi Public Universities. Dr. Bob Neal, Senior Economist.
Tourism Capital Investment:
Biloxi, City of. Patty Rose, Building Inspector.
Brandon, City of. Amanda Tolstad, Director of Community Development.
Columbus, City of. Lydia Pierse, Building Department Clerk.
Flowood, City of. Melissa Malone, Building & Permit Department.
Greenwood, City of. Penny Hodge, Code Enforcement Office.
Gulfport, City of. Gary Anderson, Deputy Building Official.
Hattiesburg CVB/Visitors Center. Nicole R. Ruhnke, Visitor Services.
Hernando, City of. Kristen Duggan, Building – Planning Department.
Hinds County Economic Development District, Pat Browning.
McGraw-Hill Construction/Dodge. Timothy Boothroyd, Economic Analyst.
Meridian, City of. Don Jemison, Planning Manager; and Kathy Coker.
Mississippi Department of Finance and Administration (DFA). Debra Jean Hodge, Systems Analyst.
New Albany, City of. Mike Armstrong, Building Inspector + Zoning Administrator.
Pearl, City of. Lorraine Knight, Building Permit Specialist.
Richland, City of. Melissa Ashley, Public Works/Community Development.
Ridgeland, City of. Karen Knight, Zoning Administrator, Community Development.
Tupelo, City of. Marilyn Vail, Zoning Administrator.
Vicksburg, City of. Victor Grey-Lewis, Director of Building Inspections; Teresa York, Building Analyst.
U.S. Army Corps of Engineers:
Bay Springs Site Office. Justin V. Murphree, Site Manager.
Columbus Office. Ralph Antonelli, Park Manager, Columbus Office.
Vicksburg Headquarters. Lawran Richter, Outdoor Recreation Planner.
29
U.S. Department of the Interior, National Park Service:
Brice’s Crossroads National Battlefield Site. Edwina Carpenter, Curator.
Natchez National Historical Park. Melissa Tynes, Division Chief.
Natchez Trace Parkway. Janet Battle, Debbie Diaz, Human Resources Office.
Shiloh National Military Park/Corinth site. Stacy D. Allen, Chief Ranger.
Vicksburg National Military Park. Shirley Smith, Human Resources Assistant.
Mississippi Development Authority Tourism Division. Leigh Portwood, Associate Manager, Tourism Services.
30
APPENDICES
31
APPENDIX A
ESTIMATED TRAVEL AND TOURISM DIRECT EMPLOYMENT
FY 2012 AND FY2013
Category
FY 2012
Food Services & Drinking Places (1)
Lodging, excluding all casino hotels (2)
Gaming, state-licensed casinos and hotels (3)
Retail Trade (4)
Support Activities, Air Transportation (5)
Air Passenger, Scheduled & Chartered (5)
Scenic & Sightseeing Transportation
Charter Bus Industry
Taxi and Limo Service
Amtrak, Other Bus Transportation
Sub-Total, Transportation
Travel Arrangement/Reservations
Passenger Car Rental
Parking Lots & Garages
Advertising & Related Services
Laundry Services
Sub-Total, Other Services
Motion Picture Theaters
Motion Picture & Video Production
Museums, Historical Sights & Similar
Performing Arts, Spectator Sports & Related
Amusement Parks, Bowling, Golf Courses, Marinas
Federal, State, Local Tourism Agencies/Offices (6)
Gaming, Lodging, Other at tribal resorts (7)
Selected Outdoor Recreation (8)
Construction (9)
Total
27,080
12,465
23,415
9,620
1,965
293
33
107
67
75
2,540
364
345
13
211
150
1,083
145
43
400
454
1,139
900
1,800
511
1,750
83,345
32
FY 2013
28,110
12,655
23,059
9,640
1,900
267
26
109
68
77
2,447
371
356
13
214
169
1,123
137
63
410
540
1,111
800
1,800
520
1,930
84,345
Change
3.8%
1.5%
-1.5%
0.2%
-3.3%
-8.9%
-21.2%
1.9%
1.5%
2.7%
-3.7%
1.9%
3.2%
None
1.4%
12.7%
3.7%
-5.5%
46.5%
2.5%
18.9%
-2.5%
-11.1%
None
1.8%
10.3%
1.2%
Appendix A (continued)
This Appendix Includes:
1. Alcohol/nonalcohol Restaurants, Drinking Places, among other establishments.
2. Estimates based on Mississippi Department of Employment Security data for Hotels & Motels (NAICS 72111), Other Traveler Accommodations
(NAICS 72119) and RV Parks & Recreational Camps (NAICS 7212), some Residential Property Managers (NAICS 531311). Excludes
state-licensed casino and tribal casino/resort hotels.
3. Based on LMI and MGC quarterly surveys; the data include state-licensed casino hotel employees.
4. Includes Gasoline Stations; Department Stores; Warehouse Clubs and Superstores; Other General Merchandise Stores; Gift, Novelty & Souvenir
Shops, Antiques & Secondhand Stores; Clothing and Shoe Stores; Sporting Goods Stores; Specialty Food and Grocery Stores; Tobacco Stores;
Pharmacies and Drug Stores; Florists; Book Stores and News Dealers; RV Dealers; Motorcycle, Boat & other Motor Vehicle Dealers; Automotive
Parts &Accessory Stores; Tire Dealers; Jewelry, Luggage & Leather Goods Stores.
5. Reflects non-cargo jobs only. Includes some federal and local government support jobs.
6. U.S. Army Corps of Engineers, Columbus and Vicksburg Districts; the Natchez Trace Parkway;Vicksburg Military Park; Natchez National
Historical Park; Shiloh National Military Park; Brices Crossroads National Battlefield Site. Includes the staff at Mississippi’s 13 Welcome Centers,
MDA Tourism Division, local Tourism Offices/Bureaus, plus other State Agencies--Mississippi Department of Archives and History; Arts
Commission; Mississippi Gaming Commission; Pearl River Basin Development District; Pearl River Water Supply District.
7. The FY 2012 - 2013 estimates reflect estimated gaming and non-gaming employment at the Tribal Resort.
8. Includes some reported Agricultural Tourism employment; campgrounds; hunting & fishing; the Mississippi Department of Wildlife, Fisheries & Parks--Parks Unit--are included. The Pat Harrison Waterway District furnished calendar year 2010 + 2011 data, included in FY 2012.
9. Only reflects estimated Travel and Tourism-related construction activity.
SOURCES: Convention & Visitor Bureaus (CVB's) and other Tourism Offices, 2013.
Department of Revenue, 2013.
Mississippi Arts Commission, 2013.
Mississippi Department of Archives and History, 2013.
Mississippi Department of Employment Security, LMI Department, 2013.
Mississippi Department of Marine Resources, 2012.
Mississippi Department of Wildlife, Fisheries & Parks (DWF&P), 2013.
Mississippi Development Authority Tourism Division, 2013.
Mississippi Gaming Commission, 2013.
Mississippi Museum of Natural Science, 2013 (under DWF&P).
Outdoor Recreation Surveys, 2011.
Pat Harrison Waterway District, Hattiesburg, 2012.
Pearl River Basin Development District, 2013.
Pearl River Water Supply District, 2013.
U.S. Army Corps of Engineers: Bay Springs Site; Columbus Office; Vicksburg headquarters, 2013.
Brice’s Crossroads National Battlefield Site, Natchez National Historical Park, Shiloh National Military Park/Corinth, Vicksburg National Military Park, 2013.
33
APPENDIX B
ESTIMATED TRAVEL AND TOURISM DIRECT PAYROLL
FY 2012 AND FY 2013
Category
Food Services & Drinking Places
Lodging (1)
Gaming (2)
Retail Trade (3)
Support Activities, Air Transportation
Air Passenger, Scheduled & Chartered
Scenic & Sightseeing Transportation
Charter Bus Industry
Taxi and Limo Service
Amtrak, Other Bus Transportation
Sub-Total, Transportation
Travel Arrangement/Reservations
Passenger Car Rental
Parking Lots & Garages
Advertising & Related Services
Laundry Services
Sub-Total, Other Services
Motion Picture Theaters
Motion Picture & Video Production
Museums, Historical Sights & Similar
Performing Arts, Spectator Sports, Related
Amusement Parks, Bowling, Golf Courses, Marinas
Federal, State, Local Tourism Agencies (4)
Gaming, Lodging, Other at tribal resorts (5)
Selected Outdoor Recreation (6)
Construction (7)
Total
FY 2012 Payroll
$350,648,711
$183,127,085
$741,137,168
$182,694,109
106,653,124
10,349,665
869,951
2,489,122
1,201,186
5,085,925
$126,648,973
9,718,701
8,424,592
194,758
8,033,185
2,963,348
$29,334,584
1,543,073
1,210,503
12,815,257
11,907,154
19,870,202
47,396,653
51,250,000
8,555,074
$62,109,033
$1,830,247,579
34
FY 2013 Payroll
$367,026,300
$186,461,850
$735,747,813
$184,254,983
105,795,993
9,683,136
837,164
2,475,850
1,152,722
5,140,502
$125,085,367
10,070,438
8,739,540
201,967
8,151,499
2,990,961
$30,154,405
1,462,309
2,199,193
12,573,514
12,264,996
19,101,461
42,379,891
52,000,000
8,544,520
$68,148,294
$1,847,404,896
Change
4.7%
1.8%
-0.7%
0.9%
-0.8%
-6.4%
-3.8%
-0.5%
-4.0%
1.1%
-1.2%
3.6%
3.7%
3.7%
1.5%
0.9%
2.8%
-5.2%
81.7%
-1.9%
3.0%
-3.9%
-10.6%
1.5%
-0.1%
9.7%
0.9%
Appendix B (continued)
1. Does not include the payroll of state-licensed casino hotels, nor Pearl River Resort casino hotels.
2. Includes the payroll of all work permitted and non-work permitted employees at state-licensed casinos, plus casino hotels, but not the estimated
payroll of Pearl River Resort casino employees.
3. Includes Gasoline Stations; Department Stores; Warehouse Clubs and Superstores; Other General Merchandise Stores; Gift, Novelty & Souvenir
Shops, Antiques & Secondhand Stores; Clothing and Shoe Stores; Sporting Goods Stores; Specialty Food and Grocery Stores; Tobacco Stores;
Pharmacies and Drug Stores; Florists; Book Stores and News Dealers; RV Dealers; Motorcycle, Boat & other Motor Vehicle Dealers; Automotive
Parts &Accessory Stores; Tire Dealers; Jewelry, Luggage & Leather Goods Stores.
4. U.S. Army Corps of Engineers, Columbus and Vicksburg Districts; the Natchez Trace Parkway;Vicksburg Military Park; Natchez National
Historical Park; Shiloh National Military Park; Brices Crossroads National Battlefield Site. Includes the staff at Mississippi's 13 Welcome Centers,
MDA Tourism Division, local Tourism Offices/Bureaus, plus other State Agencies--Mississippi Department of Archives and History; Arts
Commission; Mississippi Gaming Commission; Pearl River Basin Development District; Pearl River Water Supply District.
5. Only reflects estimated payroll at Tribal Resort Gaming and Tribal Non-Gaming Venues. 6. Includes some Agricultural Tourism employment; campgrounds; hunting & fishing; Mississippi Department of Wildlife, Fisheries & Parks--Parks
Unit; Pat Harrison Waterway District. There was an Outdoor Recreation survey capturing some FY 2011 data.
7. Only reflects estimated Travel and Tourism-related construction activity.
NOTE: These are nominal dollar amounts NOT adjusted for inflation.
SOURCES: Convention & Visitor Bureaus (CVB's) and other Tourism Offices, 2013.
Mississippi Arts Commission, 2013.
Mississippi Department of Archives and History, 2013.
Mississippi Department of Marine Resources, 2012.
Mississippi Museum of Natural Science, 2012 (under DWF&P).
Outdoor Recreation Surveys, 2011.
Pat Harrison Waterway District, Hattiesburg, 2012.
Pearl River Basin Development District, 2013.
Pearl River Water Supply District, 2013.
U.S. Army Corps of Engineers: Bay Springs Site; Columbus Office; Vicksburg Headquarters, 2013.
Brice's Crossroads National Battlefield Site, Natchez National Historical Park, Shiloh National Military Park/Corinth, Vicksburg National Military Park, 2013.
35
APPENDIX C
ESTIMATED TRAVEL AND TOURISM EXPENDITURES BY VISITORS
FY 2012 AND FY 2013
Category
Restaurants, Bars & Beer Parlors
Quick-Stop, Specialty Food & Grocery Stores
Concessions Quick Food
Lodging (1)
Gaming (2)
Department & General Merchandise (NEC)
Other Retail, including Gasoline/Service Stations (3)
Fixed Facilities, Air Transportation (4)
Rental & Leasing, Transportation
Auto Repair Shops & Accessories
Rail and Water Passenger Transportation (5)
Entertainment/Outdoor Recreation (6)
Advertising Specialties
Printing & Publishing
Laundries, Dry Cleaning
Total
FY 2012
$1,071,606,280
578,287,934
84,615,195
775,067,471
1,624,409,738
663,973,750
1,159,530,736
11,128,807
13,821,273
81,457,132
8,376,926
76,621,910
1,778,249
2,357,309
6,225,718
$6,159,258,428
FY 2013
$1,132,537,352
598,339,133
84,622,273
779,777,250
1,530,801,326
682,058,560
1,233,378,369
11,339,886
20,235,568
83,870,812
8,514,384
76,180,367
2,124,613
2,748,342
6,160,439
$6,252,688,674
Change
5.7%
3.5%
none
0.6%
-5.8%
2.7%
6.4%
1.9%
46.4%
3.0%
1.6%
-0.6%
19.5%
16.6%
-1.0%
1.5%
NOTE: These are nominal dollar amounts NOT adjusted for inflation.
1. The FY 2012 and FY 2013 Lodging figures reflected some adjustments, based on Smith Travel Research (STR) monthly survey data for Mississippi cities/regions.
2. Net Travel/Visitor Gross Gaming Revenues for 29 state-licensed casinos in FY 2012; and 30 in FY 2013.
3. Includes Apparel & Accessories; Miscellaneous Retail; Gift, Novelty & Souvenir; Sporting Goods, Bicycle & Music/Book Stores; Camera &
Photographic Stores; Antique & Secondhand Stores; Cigar Stores & Stands; Drug Stores; Gaming Retail;Gasoline and Diesel Fuel at 18 cents;
Gasoline Service Stations/Convenience Stores; RV Dealers; Motorcycle, Boat & Other Motor Vehicle Dealers; Jewelry, Luggage & Leather Goods
Stores; First Sales of Petroleum Products into Mississippi.
4. Air Transportation, Air Terminal, Transportation Services. Includes Gross Airport Non-Operating Revenues for FY 2012 and FY 2013, based on
scheduled/charter passenger service and Passenger Facility Charges.
5. Amtrak ticket sales included for both FY 2012 and FY 2013.
6. The Entertainment/Recreation component includes: Marina Services; Public GolfCourses; Public Tennis Courts; Dance Halls, Night Clubs; Parks;
Bowling, Billiards & Pool; College Athletics; Skating Rinks; Race Tracks; Aquariums, Botanical Gardens; Motion Picture Shows; Museums; State
Parks, Federal & Private Outdoor Recreation.
SOURCES: American Automobile Association Web Site, 2013.
Amtrak Station Revenue e-searches, 2013.
Mississippi Development Authority Energy Division, 2013.
U.S. Army Corps of Engineers: Bay Springs Site; Columbus Office; Vicksburg Headquarters, 2013.
Brice's Crossroads National Battlefield Site, Natchez National Historical Park,
Shiloh National Military Park/Corinth, Vicksburg National Military Park, 2013.
Smith Travel Research (STR) monthly survey data for Mississippi cities/regions, 2013.
36
APPENDIX D
ESTIMATED TRAVEL AND TOURISM GENERAL FUND REVENUES
FY 2012 AND FY 2013
Category
FY 2012
Restaurants, Bar & Beer Parlors
Quick-Stop, Specialty Food & Grocery Stores
Concessions Quick Food
Lodging (1)
State-Licensed Casino Gaming (2)
Department & General Merchandise
Other Retail (3)
Rental & Leasing, Other Transportation (4)
Auto Repair Shops & Accessories
Entertainment/Outdoor Recreation (5)
Advertising Specialties
Printing & Publishing
Laundries, Dry Cleaning
Construction Activity Tax (6)
Personal Income/Sales Tax (7)
Use Tax (8)
Beer and Wine Tax (9)
Total
$45,010,933
24,127,066
3,553,778
32,208,212
107,920,000
27,885,166
24,415,616
642,790
3,426,531
3,170,063
74,672
98,970
261,464
4,436,663
102,025,080
11,565,855
11,177,326
$402,000,185
FY 2013
$47,563,088
25,130,190
3,554,070
32,505,332
97,740,000
28,646,448
30,951,031
1,118,806
3,866,518
3,130,840
82,804
116,381
275,951
5,790,559
102,700,456
14,043,701
9,537,202
$406,753,377
Change
5.7%
4.2%
none
0.9%
-9.4%
2.7%
26.8%
74.1%
12.8%
-1.2%
10.9%
17.6%
5.5%
30.5%
0.7%
21.4%
-14.7%
1.2%
1. Statewide and city data from Smith Travel Research were used for this estimate.
2.Approximately $97.7 million, or 70.0% of the $139.6 million in General Fund Gaming Fees and Tax Transfers, were the "Net" Travel and Tourism
Portion. The other $41.9 million, or 30.0%, were not attributed to Travel & Tourism. This does not include $36 million diverted to MDOT's Bond
Sinking Fund, $3 million per month.
3. Includes Apparel & Accessories; Miscellaneous Retail; Gift, Novelty & Souvenir; Sporting Goods, Bicycle & Music/Book Stores; Camera &
Photographic Stores; Antique & Secondhand Stores; Cigar Stores & Stands; Drug Stores; Gaming Retail; Gasoline Service Stations/Convenience
Stores; RV Dealers; Motorcycle, Boat & other Motor Vehicle Dealers; Automotive Parts & Accessory Stores; Tire Dealers. This Appendix does not
include Gasoline/diesel sales @ the pump, since those monies are diverted. 4. Also includes: Transportation Services, Fixed Facilities-Air Transportation, Water Passenger Transportation.
5. The Entertainment/Recreation component includes: Marina Services, Public Golf Courses, Public Tennis Courts, Motion Picture Shows, Dance
Halls, Night Clubs, Parks, Bowling, Billiards & Pool; College Athletics; Skating Rinks; Race Tracks; Aquariums, Botanical Gardens; Museums;
State Parks, Federal & Private Outdoor Recreation; National Historical Areas.
6. The estimated Travel and Tourism-related portion of the General Fund based on TCI.
7. The estimated Travel and Tourism-related portion of the General Fund amount, based on estimated effective tax rates for Personal Income, Sales
Tax and all other Taxes.
8. The FY 2013 estimate comprised 78.3 % of the Travel and Tourism-related equipment purchases for Mississippi's counties/cities within these
counties.
9. None of the Beer and Wine Tax General Fund receipts are diverted to cities/counties.
NOTE: All dollar amounts are the estimated "net" Travel and Tourism portion.
SOURCES: University Research Center, Mississippi Public Universities, 2013.
Mississippi Development Authority Energy Division, 2013.
Smith Travel Research monthly survey data for Mississippi cities/regions, 2013.
37
APPENDIX E
ESTIMATED COUNTY TRAVEL AND TOURISM EXPENDITURES, EMPLOYMENT, TAXES, TCI, FY 2012
County
Adams
Alcorn
Amite
Attala
Benton
Bolivar
Calhoun
Carroll
Chickasaw
Choctaw
Claiborne
Clarke
Clay
Coahoma
Copiah
Covington
DeSoto
Forrest ^
Franklin
George
Greene
Grenada
Hancock
Harrison
Hinds
Holmes
Humphreys
Issaquena
Itawamba
Jackson
Jasper
Jefferson
Jefferson Davis
Jones
Kemper
Lafayette
Lamar ^
Lauderdale
Lawrence
Leake
Lee
Travel and
Tourism
Expenditures by
Visitors *
Direct Travel
and Tourism
Employment
Travel and
Tourism
Employment
Percentage**
State/Local
Taxes/Fees
Attributed to
Tourism***
$94,227,218
49,625,623
1,697,780
17,180,905
886,902
37,423,239
3,079,380
990,425
5,190,679
1,182,069
2,706,243
3,893,605
16,806,470
68,986,156
7,836,926
7,282,134
268,121,114
247,313,261
1,013,192
7,883,055
1,300,012
43,828,342
157,555,085
1,467,342,494
387,191,422
3,881,148
2,439,678
193,551
10,823,739
159,411,065
3,092,821
966,823
2,309,171
59,297,463
1,670,923
105,186,166
2,100
745
25
280
12
570
40
14
73
15
45
55
230
945
110
100
3,300
3,980
16
110
17
720
1,845
20,525
7,000
52
30
3
152
1,860
44
13
29
850
23
1,500
18.1
5.7
1.5
5.8
0.9
4.8
1.3
1.2
1.2
0.8
1.2
1.8
4.6
11.6
1.4
2.0
7.0
7.2
1.0
2.5
0.9
7.3
12.8
23.4
5.2
1.4
1.1
0.8
3.1
3.6
1.0
1.0
1.8
2.9
1.0
7.8
$8,429,752
4,091,448
156,220
1,358,906
82,361
3,197,581
239,907
96,890
397,517
123,926
276,542
330,958
1,338,332
7,188,865
589,658
556,097
24,654,126
21,648,026
107,251
564,608
127,959
3,787,790
17,019,625
157,069,605
38,551,831
307,825
190,972
15,015
927,048
15,952,741
265,928
98,240
190,416
5,170,892
148,875
8,919,491
153,930,491
2,792,832
9,030,679
245,030,339
1,950
35
125
3,750
5.7
1.5
2.4
7.3
14,781,482
284,807
732,718
22,722,157
38
Tourism Capital
Investment
$13,391,027
349,994
24,950
673,615
0
1,099,448
253,069
111,038
305,552
0
14,924
229,308
381,579
1,423,041
399,264
224,541
856,590
4,398,589
0
290,462
141,581
823,972
2,630,306
41,312,519
11,656,737
1,552,424
232,859
0
528,665
7,564,239
46,591
175,657
529,692
1,638,786
693,848
1,979,394
^
2,691,516
193,729
882,712
15,349,478
Appendix E (continued)
County
Leflore
Lincoln
Lowndes
Madison
Marion
Marshall
Monroe
Montgomery
Neshoba #
Newton
Noxubee
Oktibbeha
Panola
Pearl River
Perry
Pike
Pontotoc
Prentiss
Quitman
Rankin
Scott
Sharkey
Simpson
Smith
Stone
Sunflower
Tallahatchie
Tate
Tippah
Tishomingo
Tunica
Union
Walthall
Warren
Washington
Wayne
Webster
Wilkinson
Winston
Yalobusha
Yazoo
Other!
Total
Travel and
Tourism
Expenditures by
Visitors *
53,824,290
24,808,538
104,060,493
198,808,960
11,340,645
12,556,023
17,158,414
9,445,604
32,163,470
7,373,068
4,994,254
80,856,044
37,054,712
27,105,903
2,294,542
35,080,122
8,744,246
8,311,820
1,191,317
197,333,464
18,786,707
1,225,721
17,366,089
2,125,687
9,208,018
14,198,362
2,979,546
9,639,178
6,913,485
13,354,060
789,606,465
16,664,797
2,358,928
212,183,552
90,825,922
7,926,195
2,650,291
3,248,655
15,732,935
3,782,006
14,151,310
369,223,970
$6,159,258,428
Travel and
Tourism
Employment
Percentage**
Direct Travel
and Tourism
Employment
755
290
1,420
2,480
150
185
233
125
1,950
90
66
1,060
475
333
30
470
114
108
16
2,480
245
16
215
25
120
188
42
132
90
190
9,500
235
33
4,060
1,490
100
35
43
225
51
192
5.5
2.6
5.6
5.1
1.8
3.0
2.4
4.8
15.3
1.7
2.8
5.2
4.3
3.3
1.4
3.3
1.0
1.5
1.4
4.2
2.0
1.5
2.7
0.9
2.9
2.2
1.5
2.3
1.6
3.6
81.0
2.4
1.2
18.7
8.2
1.9
1.7
1.9
4.9
1.6
3.1
83,345
7.5
39
State/Local
Taxes/Fees
Attributed to
Tourism***
4,610,092
1,824,223
9,227,230
16,495,201
831,043
1,037,254
1,447,867
738,342
2,436,404
557,926
410,473
7,155,630
3,426,017
2,361,255
231,172
2,699,743
665,627
605,120
105,987
20,483,724
1,627,331
108,764
1,408,567
202,506
755,552
1,220,041
230,826
775,310
587,265
1,085,440
98,086,027
1,368,589
194,557
24,769,930
9,220,735
594,667
207,381
287,651
1,172,849
316,123
1,383,136
40,191,742
$625,839,707
Tourism Capital
Investment
2,104,870
3,442,371
5,165,633
11,732,656
76,880
3,140,998
129,113
377,497
909,775
621,389
3,267
5,029,030
5,375,300
3,139,617
122,027
1,421,610
1,763
454,656
0
9,998,882
3,706,535
0
0
0
61
370,195
0
795,406
799,460
138,365
2,743,623
1,576,743
50,108
2,529,683
2,331,813
630,173
0
656,086
15,651
123
705
288,307
$184,932,067
Appendix E (continued)
!Other includes estimated Gasoline Sales and Taxes for some Mississippi Counties, Diesel Fuel Sales, the Non-Resident License Sales reported by the
Departments of Wildlife, Fisheries & Parks and Marine Resources (under Fees). Sales and Tax Collections for the 83rd Division, not traced to specific
counties, are included. So is the state Beer and Wine Tax (Travel & Tourism portion). Appendix E includes estimated Travel and Tourism
expenditures at state-licensed casinos in: Adams, Coahoma, Hancock, Harrison, Tunica, Warren and Washington counties.
#Neshoba County employment figures do reflect estimated Pearl River Resort employment--rough estimate. Estimated Neshoba County expenditures by
visitors include a lot of Pearl River Resort activity. This is a significant dollar amount. Figures are rough estimates based on published articles.
Estimated Tourism Capital Investment (TCI) is based on data from sources responding to the survey.
NA indicates not available or none.
^Lamar County data are included with Forrest County as Hattiesburg area.
* These are nominal dollar amounts NOT adjusted for inflation.
**The Travel and Tourism Employment Percentage equals the estimated direct Tourism jobs divided by the county level Establishment Based nonfarm
employment. Data are based on where the employees work, not where they reside.
***Estimated State and Local Travel and Tourism Taxes from Tourist/Visitor Expenditures and some other activity. Includes the 7.0 % sales tax and the 18.5 % portion diverted to cities; state-licensed casinos; seawall and city-county taxes; state-licensed casino gaming tax revenues; Room/Restaurant
special Taxes; motor vehicle rental tax and petroleum tax diversions to counties; Alcohol Beverage Control (ABC) county level share of permit license
fees and excise taxes; use taxes; available TCI local permit fees; real & personal property taxes (hotels/casinos and restaurants in some counties).
Data attributable to Travel and Tourism.
SOURCES: Chambers of Commerce and other Economic Development and Tourism Offices. County Tax Assessors and Collectors.
McGraw-Hill Construction/Dodge.
Mississippi Department of Employment Security, LMI Department. Mississippi Department of Finance and Administration, Bureau of Buildings & Real Property Management.
Mississippi Department of Transportation.
Mississippi Department of Wildlife, Fisheries & Parks.
Mississippi Gaming Commission, 2012. 40
Appendix F
ESTIMATED COUNTY TRAVEL AND TOURISM EXPENDITURES, EMPLOYMENT, TAXES, TCI, FY 2013
County
Adams
Alcorn
Amite
Attala
Benton
Bolivar
Calhoun
Carroll
Chickasaw
Choctaw
Claiborne
Clarke
Clay
Coahoma
Copiah
Covington
DeSoto
Forrest ^
Franklin
George
Greene
Grenada
Hancock
Harrison
Hinds
Holmes
Humphreys
Issaquena
Itawamba
Jackson
Jasper
Jefferson
Jefferson Davis
Jones
Kemper
Lafayette
Lamar ^
Lauderdale
Lawrence
Leake
Lee
Travel and
Tourism
Expenditures by
Visitors *
Direct Travel
and Tourism
Employment
Travel and
Tourism
Employment
Percentage**
State/Local
Taxes/Fees
Attributed to
Tourism***
$106,686,106
51,798,385
1,713,721
17,008,537
824,504
38,891,762
3,249,867
933,204
5,261,057
1,405,522
2,369,884
4,015,387
16,650,132
63,588,334
8,001,215
8,077,055
280,543,279
254,706,395
1,114,735
8,208,118
1,512,414
44,677,970
157,170,089
1,479,935,902
393,182,951
3,855,418
2,317,608
198,597
10,844,516
163,987,158
3,214,179
1,018,274
2,421,121
60,110,028
1,703,913
113,706,174
2,260
750
25
280
12
580
41
13
73
18
40
55
230
935
114
115
3,375
4,060
17
116
20
725
1,845
20,690
7,060
52
30
3
155
1,875
45
14
33
855
24
1,580
19.9
5.5
1.7
6.0
0.9
4.9
1.4
1.1
1.3
0.9
1.1
1.6
4.4
11.5
1.5
2.3
6.6
7.1
1.1
2.5
1.1
7.1
13.2
23.8
5.3
1.4
1.1
1.4
2.7
3.7
1.0
1.1
1.8
2.9
0.6
7.9
$10,881,932
4,240,198
146,236
1,284,632
78,136
3,437,859
254,461
92,634
404,858
132,605
242,008
344,337
1,425,080
7,079,759
601,902
599,750
27,475,135
22,558,122
107,571
616,447
144,335
4,022,603
17,697,718
159,481,712
38,065,818
321,099
183,118
14,748
906,634
14,364,042
277,835
96,857
204,780
5,415,587
151,322
9,616,524
166,585,807
2,789,674
9,476,231
247,927,938
2,040
35
130
3,800
5.9
1.5
2.6
7.2
14,825,082
292,159
785,925
23,796,576
41
Tourism Capital
Investment
$3,218,152
304,487
3,318
1,093,749
98,703
505,192
1,082,974
80,950
615,921
0
59,070
443,433
142,050
833,122
125,665
251,122
14,919,369
2,264,115
0
93,346
116,200
1,003,343
1,351,840
95,156,050
6,008,451
158,286
188,654
88,499
210,025
9,600,830
13,662
601
47,270
1,329,922
147,629
6,932,364
^
3,468,413
202,207
416,000
15,964,320
Appendix F (continued)
County
Leflore
Lincoln
Lowndes
Madison
Marion
Marshall
Monroe
Montgomery
Neshoba #
Newton
Noxubee
Oktibbeha
Panola
Pearl River
Perry
Pike
Pontotoc
Prentiss
Quitman
Rankin
Scott
Sharkey
Simpson
Smith
Stone
Sunflower
Tallahatchie
Tate
Tippah
Tishomingo
Tunica
Union
Walthall
Warren
Washington
Wayne
Webster
Wilkinson
Winston
Yalobusha
Yazoo
Other!
Total
Travel and
Tourism
Expenditures by
Visitors *
52,613,917
27,570,817
103,201,960
210,733,567
11,000,699
15,426,997
16,413,531
10,556,601
33,855,140
7,140,156
5,014,625
82,853,978
37,211,791
28,428,021
2,401,258
39,092,760
9,014,297
8,059,895
1,100,905
209,607,259
18,711,888
1,293,618
17,377,849
2,148,520
9,545,572
13,275,168
2,503,477
9,313,562
6,798,263
14,718,444
720,309,747
17,960,659
2,292,965
205,056,498
86,948,848
8,365,464
2,568,238
2,936,104
15,681,301
3,691,076
14,674,661
423,535,416
$6,252,688,673
Direct Travel
and Tourism
Employment
Travel and
Tourism
Employment
Percentage**
750
350
1,430
2,760
150
210
230
145
2,000
90
70
1,115
490
375
32
510
120
105
15
2,760
250
18
240
30
125
180
35
130
90
200
8,800
250
33
4,000
1,475
110
35
42
225
50
200
5.5
3.2
5.4
5.4
2.0
3.5
2.4
5.5
15.8
1.5
2.8
5.4
4.4
3.6
1.5
3.5
1.0
1.5
1.3
4.4
2.1
1.7
3.0
1.1
3.2
2.0
1.3
2.4
1.6
3.7
80.3
2.4
1.2
19.1
8.4
2.2
1.8
2.0
4.8
1.5
3.3
84,345
7.6
42
State/Local
Taxes/Fees
Attributed to
Tourism***
4,066,263
2,312,935
9,273,851
17,027,897
822,215
1,255,930
1,388,604
893,425
2,757,892
519,556
414,573
7,530,865
3,069,972
2,517,468
234,409
3,588,809
708,752
593,392
99,424
23,663,069
1,678,854
114,100
1,298,635
214,171
758,444
1,144,456
210,947
763,357
553,159
1,255,905
91,268,075
1,711,247
206,265
23,231,599
9,034,134
656,909
205,605
262,118
1,210,487
316,245
1,448,898
37,097,139
$630,048,186
Tourism Capital
Investment
828,226
288,930
8,326,099
11,078,433
129,348
4,577,927
385,917
253,051
435,966
357,469
2,650
17,820,859
657,138
471,469
164,691
1,578,818
332,040
46,000
131,367
10,139,451
3,537,082
0
0
0
251,258
653,218
0
776,218
2,441
657,048
5,308,890
1,479,017
0
797,215
431,184
2,379
44,172
225,973
59,500
143,580
3,993
448,007
$241,366,328
Appendix F (continued)
!Other includes estimated Gasoline Sales and Taxes for some Mississippi Counties, Diesel Fuel Sales, the Non-Resident License Sales by the
Departments of Wildlife, Fisheries & Parks (under Fees). Sales and Tax Collections for the 83rd Division, not traced to specific counties, are included.
So is the state Beer and Wine Tax (Travel & Tourism portion). Appendix F has estimated Travel and Tourism expenditures at state-licensed
casinos in these counties: Adams, Coahoma, Hancock, Harrison, Tunica, Warren and Washington. #Neshoba County employment figures do reflect estimated Pearl River Resort employment--rough estimate--from separate sources. Pearl River Resort
Travel and Tourism expenditures by visitors: NOT available. Estimated Tourism Capital Investment (TCI) is based on data from sources responding
to the survey.
NA indicates not available or none.
^Lamar County data included with Forrest County as Hattiesburg Area.
* These are nominal dollar amounts NOT adjusted for inflation.
**The Travel and Tourism Employment Percentage equals the estimated direct Tourism jobs divided by the county level Establishment Based nonfarm
employment. Data are based on where the employees work, not where they reside.
***Estimated State and Local Travel and Tourism Taxes from Travel/Visitor Expenditures and other activity. Includes 7.0 % sales tax and 18.5 %
portion diverted to cities; state-licensed casinos; seawall and city-county taxes; state-licensed casino gaming tax revenues; Room/Restaurant special
Taxes; motor vehicle rental tax and petroleum tax diversions to counties; Alcohol Beverage Control (ABC) county share of permit license fees and
excise taxes; beer/wine taxes; use taxes; TCI local permit fees; real & personal property taxes (hotels/casinos and restaurants in some counties).
Data attribuatable to Travel and Tourism.
SOURCES: Chambers of Commerce and other Economic Development and Tourism Offices. County Tax Assessors and Collectors.
McGraw-Hill Construction/Dodge.
Mississippi Department of Employment Security, LMI Department. Mississippi Department of Finance and Administration, Bureau of Buildings & Real Property Management.
Mississippi Department of Transportation.
Mississippi Department of Wildlife, Fisheries & Parks.
Mississippi Gaming Commission, 2013. 43
APPENDIX G
ESTIMATED HOTEL/MOTEL ROOM COUNT, FY 2012/FY 2013
Hotel/Motel Rooms
County
(6-30-12)
Adams
Alcorn
Amite
Attala
Benton
Bolivar
Calhoun
Carroll
Chickasaw
Choctaw
Claiborne
Clarke
Clay
Coahoma
Copiah
Covington
DeSoto
Forrest*
Franklin
George
Greene
Grenada
Hancock
Harrison
Hinds
Holmes
Humphreys
Issaquena
Itawamba
Jackson
Jasper
Jefferson
Jefferson Davis
Jones
Kemper
Lafayette
Lamar*
Lauderdale
Lawrence
Leake
Lee
Leflore
Lincoln
Hotel/Motel Rooms
(6-30-13)
Percentage Change
1,035
364
0
130
0
341
19
0
52
0
44
20
207
949
105
93
2,584
2,422
0
151
0
758
836
9,721
5,725
54
60
0
165
2,566
26
0
40
596
32
794
1,156
364
0
130
0
341
19
0
52
0
44
20
207
888
105
93
2,624
2,345
0
151
0
758
835
9,766
5,802
54
60
0
165
2,596
26
0
40
596
32
794
1,929
30
56
1,802
819
406
1,929
30
56
1,802
825
407
44
11.7%
none
NA
none
NA
none
none
NA
none
NA
none
none
none
-6.4%
none
none
1.5%
-3.2%
NA
none
NA
none
-0.1%
0.5%
1.3%
none
none
NA
none
1.2%
none
NA
none
none
none
none
*
none
none
none
none
0.7%
0.2%
Appendix G (continued)
County
Lowndes
Madison
Marion
Marshall
Monroe
Montgomery
Neshoba
Newton
Noxubee
Oktibbeha
Panola
Pearl River
Perry
Pike
Pontotoc
Prentiss
Quitman
Rankin
Scott
Sharkey
Simpson
Smith
Stone
Sunflower
Tallahatchie
Tate
Tippah
Tishomingo
Tunica
Union
Walthall
Warren
Washington
Wayne
Webster
Wilkinson
Winston
Yalobusha
Yazoo
Total
Hotel/Motel Rooms
(6-30-12)
Hotel/Motel Rooms
(6-30-13)
958
2,024
120
203
247
215
1,562
103
64
689
499
393
0
623
56
80
0
2,302
221
19
190
33
175
204
0
131
70
130
6,107
349
30
2,366
1,163
129
48
18
213
20
212
56,897
935
2,018
120
203
247
215
1,562
103
64
779
499
401
0
623
56
80
0
2,418
221
19
190
33
184
203
0
131
70
130
5,992
349
30
2,211
1,163
129
48
18
213
20
217
57,006
45
Percentage Change
-2.4%
-0.3%
none
none
none
none
none
none
none
13.1%
none
2.0%
NA
none
none
none
NA
5.0%
none
none
none
none
5.1%
-0.5%
NA
none
none
none
-1.9%
none
none
-6.6%
none
none
none
none
none
none
2.4%
0.2%
Appendix G (continued)
This Appendix does not include Bed & Breakfast Rooms, Hotel/Motel Rooms under construction between May 2013 - February 2014, cabins, or
condo/timeshare/cottage rooms. County room counts are based on figures provided by a variety of sources. A different official may have furnished the
data between one year and the next. Smith Travel (STR) inventory data were used for FY 2012 - FY 2013 updates. Some counties reflected declines
in hotel/motel room inventory for various reasons. The 57,006 estimated hotel/motel rooms as of June 30, 2013 is 77 less than STR's 57,083 quarterly
census total for Mississippi.
* Lamar County totals are included in Forrest County, as part of the Hattiesburg Area.
SOURCES: Mississippi Chambers of Commerce, Economic Development Offices, cities, Convention and Visitor Bureaus, Tourism Offices and other
local entities.
Smith Travel Research, Inc. Hendersonville, Tennessee, 2013.
46
The Capital/River
Region
Adams
Amite
Claiborne
Copiah
Franklin
Hinds
Jefferson
Lawrence
Lincoln
Madison
Pike
Rankin
Simpson
Walthall
Warren
Wilkinson
APPENDIX H
MISSISSIPPI’S FIVE TOURISM REGIONS
The Coastal
Region
Covington
Forrest
George
Greene
Hancock
Harrison
Jackson
Jefferson Davis
Jones
Lamar
Marion
Pearl River
Perry
Stone
Wayne
The Delta
Region
Bolivar
Carroll
Coahoma
Holmes
Humphreys
Issaquena
Leflore
Quitman
Sharkey
Sunflower
Tallahatchie
Tunica
Washington
Yazoo
47
The Hills
Region
Alcorn
Benton
Calhoun
DeSoto
Grenada
Itawamba
Lafayette
Lee
Marshall
Panola
Pontotoc
Prentiss
Tate
Tippah
Tishomingo
Union
Yalobusha
The Pines
Region
Attala
Chickasaw
Choctaw
Clarke
Clay
Jasper
Kemper
Lauderdale
Leake
Lowndes
Monroe
Montgomery
Neshoba
Newton
Noxubee
Oktibbeha
Scott
Smith
Webster
Winston
NOTES
48
Mississippi Development Authority
Tourism Division
P.O. Box 849
Jackson, MS 39205-0849
Phone: 601-359-3297
Fax: 601-359-5757

2013 Travel and Tourism Economic Contribution Report for

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